Culture Transformation and Changing Consumption Patterns
The paper analyzes the main trends of consumer markets in the post-crisis period. Particular attention is paid to the manifestation of global trends in Russia. The increasing value systems and lifestyle fragmentation leads to changes in even such fundamental elements of the human society as gender differentiation and models of family life. The growth of popularity of the economical consumption model is accompanied by a drop in loyalty to brands, as well as by increasing popularity of downshifting and minimalism. In these circumstances, those products that are able to take immediately into account several consumption trends and offer complete solutions have the best commercial prospects.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
When requesting a correction, please mention this item's handle: RePEc:nos:voprec:2012-08-4. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sergei Parinov)
If references are entirely missing, you can add them using this form.