The Importance of Intercultural Communication in the Global World
The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective intecultural competence. The one world market has forced businesses to think global, act local, and integrate. Intercultural communication serves a vital role in that it can foresrall miscommunication, prevent misunderstandings, and avert mistakes.
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