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The Importance of Intercultural Communication in the Global World

Author

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  • Hinner, Michael B.

Abstract

The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective intecultural competence. The one world market has forced businesses to think global, act local, and integrate. Intercultural communication serves a vital role in that it can foresrall miscommunication, prevent misunderstandings, and avert mistakes.

Suggested Citation

  • Hinner, Michael B., 1998. "The Importance of Intercultural Communication in the Global World," Freiberg Working Papers 1998,06, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
  • Handle: RePEc:zbw:tufwps:98/6
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    References listed on IDEAS

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    1. Frederic Scherer, 1984. "Using Linked Patent and R&D Data to Measure Interindustry Technology Flows," NBER Chapters,in: R&D, Patents, and Productivity, pages 417-464 National Bureau of Economic Research, Inc.
    2. Nelson, Charles R & Startz, Richard, 1990. "Some Further Results on the Exact Small Sample Properties of the Instrumental Variable Estimator," Econometrica, Econometric Society, vol. 58(4), pages 967-976, July.
    3. Kenneth Arrow, 1962. "Economic Welfare and the Allocation of Resources for Invention," NBER Chapters,in: The Rate and Direction of Inventive Activity: Economic and Social Factors, pages 609-626 National Bureau of Economic Research, Inc.
    4. Scherer, F. M., 1982. "Inter-industry technology flows in the United States," Research Policy, Elsevier, vol. 11(4), pages 227-245, August.
    5. Cohen, Wesley M & Klepper, Steven, 1996. "A Reprise of Size and R&D," Economic Journal, Royal Economic Society, vol. 106(437), pages 925-951, July.
    6. Lunn, John E, 1986. "An Empirical Analysis of Process and Product Patenting: A Simultaneous Equation Framework," Journal of Industrial Economics, Wiley Blackwell, vol. 34(3), pages 319-330, March.
    7. Cohen, Wesley M & Klepper, Steven, 1996. "Firm Size and the Nature of Innovation within Industries: The Case of Process and Product R&D," The Review of Economics and Statistics, MIT Press, vol. 78(2), pages 232-243, May.
    8. Richard C. Levin & Alvin K. Klevorick & Richard R. Nelson & Sidney G. Winter, 1988. "Appropriating the Returns from Industrial R&D," Cowles Foundation Discussion Papers 862, Cowles Foundation for Research in Economics, Yale University.
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    Cited by:

    1. Popescu Silvia, 2013. "Scientific Research between Real and Desirable," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(6), pages 1-30, December.

    More about this item

    Keywords

    COMMUNICATION ; GLOBALIZATION;

    JEL classification:

    • F10 - International Economics - - Trade - - - General
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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