Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2026

• Delpeuch, Samuel & Turino, Francesco, 2026, "Taxing ads? A Bayesian-DSGE perspective," Economic Modelling, Elsevier, volume 154, issue C, DOI: 10.1016/j.econmod.2025.107357.
• Şafak Altay, 2026, "What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 55-79, January, DOI: 10.20409/berj.2026.487.

2025

• A Wiid, Johannes & C Senooane, Belinda, 2025, "Drivers of SME customer relationship management: Perspectives from owners/managers," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 9, issue 2, pages 734-734, September, DOI: 10.26784/sbir.v9i2.734.
• Imad Eddine Bedaida & Rania Ismahane Medjoubi & Wissam Belimane & Amine Saba, 2025, "Enhancing Customer Satisfaction Through Agile Approach: Case Study In A Telecom Company In Algeria," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 35, pages 105-123, June, DOI: 10.47743/rebs-2025-1-0007.
• Iuliana Obreja & Adriana Manolicä‚, 2025, "Bookstagram And Reading Habits For The 21st Online Consumer: A Romanian Chapter," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue si, pages 189-202, June, DOI: 10.47743/rebs-2025-si-0012.
• Selen Öztürk, 2025, "Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 13, issue 2, pages 99-136, December, DOI: https://doi.org/10.17093/alphanumer.
• Daniel Rehsmann & B'eatrice Roussillon & Paul Schweinzer, 2025, "Contesting fake news," Papers, arXiv.org, number 2508.19837, Aug.
• Doron Sayag & Avichai Snir & Daniel Levy, 2025, "0.001% and Counting: Revisiting the Price Rounding Tax," Papers, arXiv.org, number 2511.05599, Nov.
• Ika Febrilia & Andi Muhammad Sadat & Anizah Zainuddin & Meta Bara Berutu & Destria Kurnianti, 2025, "Do You Feel Better When Buying More? The Moderating Effect of Consumer Mood on the Urge To Buy Impulsively," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 113-128.
• Michaela Janska & Marta Zambochova & Bara Fialova, 2025, "Identification of consumers willing to buy green products – A case study in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 1, pages 208-220, March, DOI: 10.15240/tul/001/2025-5-013.
• Ensar Mekic & Alen Residovic & Ramo Palalic & Francisco Rodriguez de Prado, 2025, "From innovativeness to sustainable transportation: Managing electric vehicles adoption in a circular economy progressor," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 3, pages 87-103, September, DOI: 10.15240/tul/001/2025-3-006.
• Michaela Janska & Marta Zambochova, 2025, "Consumer perception of private labels: A case study of the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 4, pages 198-210, December, DOI: 10.15240/tul/001/2025-4-013.
• Dasanayaka SWSB & Kathir Darrshan & Zeqiri Jusuf & Belkhodja Omar & Cotelioglu Efe, 2025, "Stakeholder Perceptions of the Organic Foods Industry in Sri Lanka," Business Systems Research, Sciendo, volume 16, issue 2, pages 344-376, DOI: 10.2478/bsrj-2025-0031.
• Oanh Thi Thuy Thai & Tho Alang, 2025, "Greenwash and green purchase intentions among Vietnamese consumers: The mediating roles of green skepticism, environmental concern and knowledge," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 4, pages 109-135, DOI: 10.46223/HCMCOUJS.econ.en.15.4.3321.
• Giang Hoai Kieu Le & Ky Van Nguyen, 2025, "The impact of augmented reality on impulse buying of makeup products on e-commerce platforms," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 6, pages 112-131, DOI: 10.46223/HCMCOUJS.econ.en.15.6.3748.
• Hồ Thanh Trúc & Bùi Thị Thanh & Nông Thị Như Mai, 2025, "Vai trò của trải nghiệm du lịch đáng nhớ đối với lòng trung thành điểm đến tại Thành phố Hồ Chí Minh qua sự hài lòng của du khách," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 18-36, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.472.
• Kiều Anh Tài & Nguyễn Phạm Thiên Kim & Võ Văn Đặng & Lý Phước Sang, 2025, "Thúc đẩy số hóa và dịch vụ hóa trong các cửa hàng bán lẻ nhỏ, độc lập tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 10, pages 54-70, DOI: 10.46223/HCMCOUJS.econ.vi.20.10.473.
• Hồ Thanh Trúc & Bùi Thị Thanh & Nông Thị Như Mai, 2025, "Tổng quan lý thuyết về tác động của trải nghiệm du lịch đáng nhớ đến lòng trung thành điểm đến: Vai trò trung gian của sự hài lòng điểm đến," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 2, pages 3-20, DOI: 10.46223/HCMCOUJS.econ.vi.20.2.3491.
• Trần Thành Trung, 2025, "Khuynh hướng nghiên cứu thương mại xuyên biên giới từ góc độ phân tích trắc lượng thư mục," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 5, pages 80-96, DOI: 10.46223/HCMCOUJS.econ.vi.20.5.3900.
• Nguyễn Thị Thanh Huyền & Trịnh Thuỳ Anh & Dương Thị Thuỳ Trang & Hoàng Việt Linh & Hà Hoàng Minh Trang, 2025, "Sự đắm chìm trong trải nghiệm thực tế ảo ảnh hưởng đến sự hiện diện không gian của sinh viên Trường Công nghệ và Thiết kế - Đại học Kinh tế Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 3-20, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3700.
• Hoàng Văn Hảo, 2025, "Ảnh hưởng của trải nghiệm du lịch đáng nhớ tới sự hài lòng của khách du lịch theo đoàn: Vai trò can thiệp của số lần tham quan điểm đến," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 6, pages 68-81, DOI: 10.46223/HCMCOUJS.econ.vi.20.6.3830.
• Nguyễn Thị Thoa & Kiều Anh Tài & Trần Thế Nam, 2025, "Khám phá ảnh hưởng của sự kiện tại điểm bán đến hành vi mua sắm ngẫu hứng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 8, pages 68-84, DOI: 10.46223/HCMCOUJS.econ.vi.20.8.4224.
• Michela Ponzo & Vincenzo Scoppa & Idola Francesca Spanò, 2025, "Have You Read That Book? No, But I’Ve Seen The Film: An Event Study On The Impact Of Film Releases," Working Papers, Università della Calabria, Dipartimento di Economia, Statistica e Finanza "Giovanni Anania" - DESF, number 202501, Oct.
• Eyad SHAMMOUT, 2025, "Understanding Online Purchase Aspects: Re-Examining the Antecedents of Cognitive Experience and Customer Satisfaction," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 2, pages 191-199, December, DOI: 10.70147/c27191199.
• Daniela Nicoleta BOTONE, 2025, "Predictors of Leadership Styles in Romanian Organizations," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, volume 0, issue 2, pages 201-207, December, DOI: 10.70147/c27201207.
• Edouard V. NOVATOROV, 2025, "Triadic explanation of public services marketing," Journal of Economics Library, EconSciences Journals, volume 12, issue 2, pages 83-110, June.
• Jelena Franjkovic & Ivana Fosic & Ana Zivkovic, 2025, "Application Of Machine Learning Algorithms in Predicting Customer Loyalty Towards Grocery Retailers," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 86-102.
• Efing, Matthias & Huang, Yi & Han, Ruobing & Sun, Qi & Xu, Daniel Yi, 2025, "Platform Credit, Advertising, and Customer Capital," HEC Research Papers Series, HEC Paris, number 1542, Apr, DOI: 10.2139/ssrn.5190309.
• Bertini, Marco & Halbheer, Daniel & Koenigsberg, Oded, 2025, "Price and Quality Decisions by Self-Serving Managers," HEC Research Papers Series, HEC Paris, number 1561, May, DOI: 10.2139/ssrn.5216075.
• Murdock, Marina & Ngo, Thanh & Richie, Nivine, 2025, "Customer satisfaction and vertical integration," The North American Journal of Economics and Finance, Elsevier, volume 80, issue C, DOI: 10.1016/j.najef.2025.102498.
• Cavenaile, Laurent & Celik, Murat Alp & Roldan-Blanco, Pau & Tian, Xu, 2025, "Style over substance? Advertising, innovation, and endogenous market structure," Journal of Monetary Economics, Elsevier, volume 149, issue C, DOI: 10.1016/j.jmoneco.2024.103683.
• Yang, Jie & Wang, Fayan & Zhou, Jingchi & Zhao, Libin, 2025, "Double-edged sword effect of customer concentration on the adoption of industrial robots," International Review of Economics & Finance, Elsevier, volume 102, issue C, DOI: 10.1016/j.iref.2025.104379.
• Arieli, Itai & Ashkenazi-Golan, Galit & Peretz, Ron & Tsodikovich, Yevgeny, 2025, "Minimal contagious sets: degree distributional bounds," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 127954, May.
• Sebastian Matysik, 2025, "Bibliometric Analysis of Publications on the Use of Blockchain Technology in Building Customer Loyalty," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1144-1159.
• Krzysztof Barczyk, 2025, "The Role of Social Media Strategy in Building Image and Increasing the Visibility of Higher Education Institutions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1160-1168.
• Urszula Chrachol Barczyk, 2025, "Moodle as a Platform for Promoting the Educational Offer to Prospective University Students," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1169-1177.
• Agnieszka Izabela Baruk, 2025, "Generation Z's Involvement in Social Media in the Context of Its Representatives' Readiness to Shape the Marketing Activities of Enterprises," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 952-977.
• Mohammad Noorizzuddin Nooh, 2025, "The Impact of Service Quality on University Students' Satisfaction towards Islamic Banks," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr346, Mar, DOI: https://doi.org/10.35609/jmmr.2025..
• Mohammed Hajjimi, 2025, "Religiosity and consumer behavior: an empirical study on the impact of the Moroccan consumer's religiosity on his intention to apply for credit with interest
  [La religiosité et le comportement du consommateur : étude empirique sur l'impact de la r," Post-Print, HAL, number hal-05069531, May, DOI: 10.5281/zenodo.15377323.
• Mariem Oubayoucef & Hanane Rochdane & Mohammed Beddaa, 2025, "L'impact de l'utilisation des plateformes numériques sur la participation citoyenne dans le cadre de la smart city : Proposition d'un modèle conceptuel," Post-Print, HAL, number hal-05099059, Mar, DOI: 10.5281/zenodo.14996295.
• Matthias Efing & Yi Huang & Ruobing Han & Qi Sun & Daniel Yi Xu, 2025, "Platform Credit, Advertising, and Customer Capital," Working Papers, HAL, number hal-05107660, Apr, DOI: 10.2139/ssrn.5190309.
• Oleksandr Skakun & Oleksandr Lutsii, 2025, "Theoretical and Methodical Bases for Integrating Online Advertising and SEO in the Internet Communication System of an Agricultural Enterprise," Oblik i finansi, Institute of Accounting and Finance, issue 2, pages 174-182, June, DOI: 10.33146/2307-9878-2025-2(108)-174-.
• Stefania Minardi & Fan Wang & Itzhak Gilboa, 2025, "Consumption of Values," Management Science, INFORMS, volume 71, issue 3, pages 2623-2634, March, DOI: 10.1287/mnsc.2023.01632.
• Calogero Brancatelli & Roman Inderst, 2025, "CPG consumption in times of recession: novel evidence from matched administrative data," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 2, pages 265-289, June, DOI: 10.1007/s11129-025-09296-5.
• Shirsho Biswas & Pradeep Chintagunta & Sanjay Dhar, 2025, "How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 3, pages 419-445, September, DOI: 10.1007/s11129-025-09297-4.
• Marco J. W. Kotschedoff & Liliana Kowalczyk & Els Breugelmans, 2025, "The persistence of grocery shopping behavior and retailer choice: Evidence from a major labor strike," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 3, pages 447-490, September, DOI: 10.1007/s11129-025-09298-3.
• Julian Hoesen, 2025, "Influence of Product Price on Consumer Perceptions of the Authenticity of Sustainability Labels," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 11, issue 1, pages 5-22, DOI: 10.11118/ejobsat.2025.001.
• Savica Dimitrieska, 2025, "Guerrilla Marketing For Small Businesses," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 13, issue 2, pages 91-104, DOI: 10.37708/ep.swu.v13i2.5.
• Ognyan Ognyanov, 2025, "Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 85-95, September.
• Sayag, Doron & Snir, Avichai & Levy, Daniel, 2025, "0.001% and Counting: Revisiting the Price Rounding Tax," MPRA Paper, University Library of Munich, Germany, number 126714, Nov.
• Paulo Botelho Pires & Fabiana Oliveira de Sousa & José Duarte Santos, 2025, "Identifying Positioning Axes for Building Brand Equity in Cork Fashion Products," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 1, pages 19-55, DOI: 10.18267/j.cebr.374.
• Esra Türk & Ünsalan Mustafa, 2025, "Investigating Effects of Infodemic on Store Visit Intention," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 21-44, DOI: 10.18267/j.cebr.386.
• Robert Zámečník & Radek Tahal, 2025, "Willingness of Gen Z Members to Give up Comfort in the Field of Sustainability, Waste Sorting, Electromobility: A Representative Study in Czechia," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 3, pages 1-19, DOI: 10.18267/j.cebr.389.
• Bishal BC & Thuy Simpson, 2025, "In Companies We Trust: Cheap Talk or Genuine Virtue?," American Business Review, Pompea College of Business, University of New Haven, volume 28, issue 2, pages 592-617, November, DOI: 10.37625/abr.28.2.592-617.
• Mehmet Akdeniz & Erdem Akkan, 2025, "Marka Tutumu Araştırmaları Üzerine Bibliyometrik Bir Analiz
  [A Bibliometric Analysis of Brand Attitude Research]," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 3, pages 359-377, July, DOI: 10.20409/berj.2025.472.
• İbrahim Atilla Karataş, 2025, "Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 4, pages 493-512, October, DOI: 10.20409/berj.2025.478.
• Arzu Tuygun Toklu, 2025, "The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents (Etkinlik Pazarlamasının Turizm Destinasyonu Potansiyeli Olan Şehirlere Etkisi: Şehir Sakinleri," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 2, pages 227-242, April.
• Goran Kitevski & Ace Milenkovski & Mijalce Gjorgievski, 2025, "Ohrid Between Identities: Image, Experience, And Tourist Perception," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 16, issue 1, pages 1-10, June.
• Paul MUKUCHA & Divaries Cosmas JARAVAZA & Philip DANGAISO & Forbes MAKUDZA, 2025, "The Role of Gender Matching in Personal Selling of Embarrassing Products: An Empirical Study in Zimbabwean Fashion Boutiques," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 2, pages 431-447, June.
• Beatrice Bertelli & Marianna Brunetti & Costanza Torricelli & Mariangela Zoli, 2025, "Nudging Households’ Sustainable Investments: Results from a Pilot Lab-in-the-field Experiment In Italy," CEIS Research Paper, Tor Vergata University, CEIS, number 600, May, revised 30 May 2025.
• Atul Prashar & Anupama Prashar, 2025, "Digital fashion and metaverse platforms: Do platform attributes drive shopper’s purchase intention?," Australian Journal of Management, Australian School of Business, volume 50, issue 4, pages 1064-1086, November, DOI: 10.1177/03128962241246696.
• Teona Tavdishvili & Ekaterine Maglakelidze, 2025, "Word of Mouth and influencer marketing in Georgian companies," International Journal of Business and Management, International Institute of Social and Economic Sciences, volume 12, issue 2, pages 59-69, October.
• T. M. Wanigapura & T. P. S. R. Guruge & I. V. Kuruppu & P. C. Abeysiriwardana, 2025, "Diversified impact of electronic word-of-mouth (eWOM) on consumer communities: a developing country perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, volume 52, issue 1, pages 37-53, March, DOI: 10.1007/s40622-025-00420-8.
• Zhen Gao, 2025, "The effects of service quality of hybrid electronic commerce platform on consumer’s purchase intention: An assemblage theory approach," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-16, December, DOI: 10.1007/s12525-025-00837-0.
• Antonio González-Morales & Mª del Milagro Martín-López & Alejandro Taláminos-Barroso, 2025, "Neuromanagement of the Metaverse: neuroscience could offer a competitive edge in the Metaverse," Future Business Journal, Springer, volume 11, issue 1, pages 1-20, December, DOI: 10.1186/s43093-025-00457-2.
• Mariya Ali & Asad Ahmad & Sadaf Siraj & Dag Øivind Madsen, 2025, "A preliminary analysis of the impact of advertising appeals on sustainable apparel purchase behaviour," Future Business Journal, Springer, volume 11, issue 1, pages 1-13, December, DOI: 10.1186/s43093-025-00503-z.
• Khleef Alkhawaldeh & Reem Suwan & Mais Qadri, 2025, "The influence of customer value on sustainable green purchasing decision: the mediating role of customer attitudes and behavior," OPSEARCH, Springer;Operational Research Society of India, volume 62, issue 2, pages 643-660, June, DOI: 10.1007/s12597-024-00822-9.
• Chiara Civera & Cecilia Casalegno & Brigida Morelli & Valentina Chiaudano, 2025, "Multi-stakeholder marketing: mapping the field," Review of Managerial Science, Springer, volume 19, issue 10, pages 3229-3262, October, DOI: 10.1007/s11846-025-00849-2.
• Kyriakos Drivas & Arsenios-Georgios N. Prelorentzos & Georgios Spais, 2025, "Unbundling science: the impact of the internet on knowledge dissemination and spillovers," Scientometrics, Springer;Akadémiai Kiadó, volume 130, issue 11, pages 6289-6303, November, DOI: 10.1007/s11192-025-05441-9.
• Nikolaj Ambrusevič & Margarita Išoraitė, 2025, "User experience journey map: theoretical and practical aspects," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 205-215, March, DOI: 10.9770/g5473623384.
• Margarita Išoraitė & Daiva Aktas, 2025, "Sensory marketing for promoting more sustainable purchasing behaviour," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 3, pages 34-43, March, DOI: 10.9770/g8668796372.
• Gintarė Gulevičiūtė & Monika Mačiulienė & Aelita Skaržauskienė & Asta Zelenkauskaitė & Aistė Diržytė, 2025, "A comparative analysis of social networks content moderation guidelines and blog posts," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 12, issue 4, pages 118-128, June, DOI: 10.9770/j8796966738.
• Radovan Bačík & Jaroslava Gburova & Katarina Melasova & Petra Motyckova, 2025, "Customer segmentation and perception of service quality in digital tourism," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 13, issue 1, pages 464-477, September, DOI: 10.9770/s3254688325.
• Andiswa Purity Khumalo & Nosihle Rolana Raula & Steven Kayambazinthu Msosa, 2025, "Customer perception of green marketing in the South African retail sector," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 1, pages 83-92, March, DOI: 10.70132/h6837445699.
• Lucas Vukethwele & Siphenathi Fihla & Richard Chinomona, 2025, "Experiential marketing and its effects on customer e-satisfaction and customer happiness with online purchases in Mthatha," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 3, pages 69-82, September, DOI: 10.70132/d4894356469.
• M.M. Smirnova & I.I. Staroverova, 2025, "Approaches to goals setting in customer loyalty and brand management under economic turbulence," Upravlenets, Ural State University of Economics, volume 16, issue 2, pages 100-117, May, DOI: 10.29141/2218-5003-2025-16-2-7.
• İnan Ümmü Saliha Eken, 2025, "Use of the Topsis Method in Consumers’ Luxury Electric Vehicle Purchasing Decisions," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 138-158, DOI: 10.2478/foli-2025-0026.
• Muchuu Bravo & Pilelienė Lina, 2025, "Bibliometric Analysis Of Brand Equity Research In Fast Food Businesses (2013 – 2023)," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, volume 47, issue 1, pages 96-113, DOI: 10.15544/mts.2025.08.
• Bašić Ilarija & Ćorić Nino & Brkić Nenad, 2025, "Relationship between Employer Branding, CSR and Social Media Communication," Naše gospodarstvo/Our economy, Sciendo, volume 71, issue 3, pages 29-43, DOI: 10.2478/ngoe-2025-0015.
• Marques Marisa & Pereira Anabela & Marques Célio, 2025, "Digital Strategy: A Case Study in the Municipality of Ferreira do Zêzere, Portugal," Valahian Journal of Economic Studies, Sciendo, volume 16, issue 1, pages 1-24, DOI: 10.2478/vjes-2025-0001.
• Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025, "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811, ISBN: ARRAY(0x60876520), September.
• Nimmy Lovely George & M. Rakesh Krishnan, 2025, "COVID-19 Panic Buying Behaviour: Individual Differences among Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shaply Abdul Kareem & D. Yuvaraj & S. Aswini Priya & Pulidindi Venugopal & S. Anjani Devi, 2025, "Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• N. Muhammed Sajid & Meera Peethambaran & K. Jiyas, 2025, "Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Kritika Mahensaria & Supriyo Patra, 2025, "A Study on Consumer Behaviour towards Digital Food App Services in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025, "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tania Chauhan, 2025, "Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Reetika Jain, 2025, "A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jyoti & Sarvesh Kumar, 2025, "A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jahanvi & Meenakshi Sharma, 2025, "Digital Migration and Survival of Fashion Industry Post New Normal," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rahul Khandelwal, 2025, "Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rachna Bansal & Prabhat Mittal & Priti Verma, 2025, "Impact of Social Media during COVID-19 Using Binary Logistic Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• G. V. Sobha & P. Sridevi, 2025, "Digital Transformation for Recovery, Resilience, and Adaptation Post-COVID-19 in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Dawn Jose & E. Sulaiman Ebrahimkunju, 2025, "COVID-19: A Blessing in Disguise for Social Commerce in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Harshvardhan N. Bhavsar, 2025, "Purchasing Criteria of Wealthy Single Urbanites with Respect to Mobile Phone Accessories: A Post-COVID-19 Study," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ruchika Dawar & Sonika Siwach & Sapna Sehrawat, 2025, "Indian Teens’ Buying Behaviour towards E-Commerce," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Chahat Jain & Pallavi Joshi Kapooria & Saurabh Singh, 2025, "Revamping Hospitality and Tourism: A Review of Service Quality Perceptions Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pavnesh Kumar & Ravindra Kumar, 2025, "Sustainable Development through Green Marketing: Application and Its Environmental Importance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tanuj Mathur, 2025, "Effect of Subjective and Objective Knowledge on Consumers’ Willingness to Purchase Health Insurance during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Subhodeep Mukherjee & Chittipaka Venkataiah & Manish Mohan Baral & Sharad Chandra Srivastava, 2025, "Modelling Challenges Faced by the Retail Sector in the COVID-19 Outbreak," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Preeti Mehra & Tanvirul Islam Mahim, 2025, "Pioneering Digital Marketing: How Service Sector Companies in Bangladesh are Re-redesigning Their Marketing Strengths," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Sukhpreet Kaur & Deepa Guleria & Gurvinder Kaur, 2025, "Enhancing Resilience in Times of COVID-19 Crisis: Evidence from Indian Hotel Industry," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rohit Bhuvaneshwar Mishra & Hongbing Jiang, 2025, "Clustering and Topic Modelling of Business Research Trends during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shatrughna Ojha & Vandana Dubey & Claire Buisson, 2025, "Resilience of Street Food Vendors of Lucknow during COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Saloni Devi & Garima Kohli, 2025, "Exploring the Impact of Organizational Culture on Employee Performance," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Pooja Deshmukh, 2025, "Mindfulness Practices and Their Essentiality for Teachers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 25, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rizwana Rafiq & Mir Insha Farooq, 2025, "Women Faculty and Increased Working Hours due to COVID-19 in Higher Educational Institutions: An Empirical Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 26, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mrinal Keshri & Yash Kumar, 2025, "Analyzing Business and Functional Areas of ‘Didi Ki Rasoi’: A JEEViKA Initiative," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 27, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Ashutosh Dubey & Arif Khan, 2025, "A Digital Transformation Toolkit to Formulate CXO Office Strategy Overcoming Disruptions, Including the COVID-19 Pandemic," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 28, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Puneett Bhatnagr & Anupama Rajesh & Richa Misra, 2025, "Impact of Online Reputation on Neobank Adoption during COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 29, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shyam Sundar Panigrahi, 2025, "Technological Developments and Innovations to Drive the Post-COVID-19 World Economy," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 30, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Supriya Singh & Alka Lalhall, 2025, "Agri-Tech Start-ups in India: Present Status and Future Scope in Reference to COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 31, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Vogel, Henrik & Schmitt, Sophie, 2025, "Die unterschätzte Macht der Schrift: Untersuchung des Einflusses von Schriftarten auf Anzeigenwahrnehmung, Markeneinstellung und Kaufverhalten," IU Discussion Papers - Marketing & Communication, IU International University of Applied Sciences, number 1 (Februar 2025).

2024

• Noelia Debbie Magne Andia & María Cecilia Lenis Abastoflor, 2024, "Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia," Development Research Working Paper Series, Institute for Advanced Development Studies, number 04/2024, Feb.
• Andriati FITRININGRUM & Seika PARAMUDITA, 2024, "Middle-Class Customer’s Attribute Impacts on Purchasing Eco-Friendly Products Decision," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 18-28, March.
• María Aránzazu SULÉ-ALONSO & Inés BARBETA-MARTà NEZ & Rosana FUENTES-FERNà NDEZ, 2024, "What do Female Consumers Think about Sustainable Packaging?," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 9-17, March.
• Mariana JUGANARU & Felicia RUSU & Daniela POPESCU, 2024, "Study On The Impact Of The Market Situation On The Economic Results Of A Company Specialized In The Sale Of Jewelry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 29-38, May.
• Mariana JUGANARU & Amina FERAT & Felicia RUSU & Sorina-Raula Girboveanu, 2024, "Examining The Purchasing Behaviour Of Specific Medical Services Within A Private Physiotherapy Clinic," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 151-163, November.
• Merfat ALARDAWI, 2024, "Exploring Challenges And Opportunities For Saudi Podcasters: A Qualitative Study," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 164-178, November.
• Dorothea Wahyu ARIANI, 2024, "Purchase Intention Of Young People’S Fashion Products," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 193-209, November.
• Mohamed Salum KILINDO & Nasibu Rajabu MRAMBA, 2024, "Evaluating The Effectiveness Of Customer Complaint Responses On Nmb Mkononi Satisfaction: A Case Study Of Nmb Bank Plc In Dodoma City, Tanzania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 210-224, November.
• Muzammil Muhammad Khan ARISAR & Ning LIAN-JU & Sana Hoor JOKHIO, 2024, "Business approaches pathways towards strategic market capture in telecommunication industry," Access Journal, Access Press Publishing House, volume 5, issue 2, pages 222-247, February, DOI: 10.46656/access.2024.5.2(3).
• Todor Tocev & Marina Trpeska, 2024, "Research Trends And Developments In Management Accounting: A Bibliometric Analysis," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje, number 007, Dec.
• Doron Sayag & Avichai Snir & Daniel Levy, 2024, "Price Setting Rules, Rounding Tax, and Inattention Penalty," Papers, arXiv.org, number 2411.13427, Nov.
• Selami Yildirim, 2024, "How are the competition and market entry strategies developed in healthcare institutions," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, volume 2024, issue 1, pages 121-130, June, DOI: 10.30546/2790-2196.1.10.2024.059..
• Mariia Bahorka & Volodymyr Pysarenko, 2024, "Modern Approaches To The Implementation Of A Marketing System For Anti-Crisis Management Of Agricultural Enterprises," Three Seas Economic Journal, Publishing house "Baltija Publishing", volume 5, issue 1, DOI: 10.30525/2661-5150/2024-5-2.
• Iryna Kalenyuk & Viktoriia Riashchenko & Iryna Uninets, 2024, "Smart Marketing And Global Logistics Networks," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 10, issue 2, DOI: 10.30525/2256-0742/2024-10-2-113-12.
• Julie Holendova & David Svoboda & Neven Seric, 2024, "The impact of chatbots on the buying behaviors of Generation Z toward brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 3, pages 201-214, September, DOI: 10.15240/tul/001/2024-3-013.
• Vojtech Beran & Jaroslava Dedkova, 2024, "Attitudes of manufacturers toward the value attributes of regional product brands," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 176-191, December, DOI: 10.15240/tul/001/2024-5-025.
• Suzana Djukic & Jelena Stankovic, 2024, "The influence of the Big Five, WOM communication and satisfaction on consumer loyalty in the Republic of Serbia," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 27, issue 4, pages 211-229, December, DOI: 10.15240/tul/001/2024-5-023.
• Zeynep KORKUTATA & Tuğba YILDIZ, 2024, "Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 8, issue 2, pages 147-163, December, DOI: 10.33399/biibfad.1533712.
• Xuan Thi Thanh Le & Uyen Bao Ly, 2024, "Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 64-78, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2538.
• Phuong Hoang Lam & Thanh Thi Bui & Mai Thi Tuyet Vo & Lan Thi Ngoc Tran, 2024, "Determinants of electronic word of mouth in the restaurant industry: An evidence from Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 79-92, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2620.
• Tri Minh Ha & Thanh Thi Huong Nguyen & Do Giang Nguyen & Hoai Thi Tran, 2024, "Strengthening information-seeking behavior toward international destinations among young travelers in Vietnam after the pandemic," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 3, pages 18-43, DOI: 10.46223/HCMCOUJS.econ.en.14.3.2969.
• Oanh Thi Hoang Truong & Tien Trung Nguyen & Truc Thanh Vo, 2024, "A bibliometric review of service innovation: Constituting research themes," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 3, pages 77-93, DOI: 10.46223/HCMCOUJS.econ.en.14.3.2644.
• Khanh Thi Ngoc Nguyen & Ngoc Thi Nhu Truong, 2024, "Exploring digital marketing strategies in small-sized enterprises in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 112-128, DOI: 10.46223/HCMCOUJS.econ.en.14.4.2742.
• Nhi Pham Phuong Nguyen & Trang Thanh Bui & An Quang Ha, 2024, "The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 4, pages 20-40, DOI: 10.46223/HCMCOUJS.econ.en.14.4.3406.
• Hoàng Thị Phương Thảo & Trần Nguyễn Hồng Hải, 2024, "Tác động của tiếp thị video ngắn đến dự định mua trực tuyến hàng thời trang của thế hệ Y và Z," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 22-36, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.307.
• Nguyễn Văn Tuấn, 2024, "Tác động của chất lượng mối quan hệ giữa khách hàng và doanh nghiệp đến hành vi công dân của khách hàng: Một nghiên cứu trong ngành dịch vụ bán lẻ hàng tiêu dùng ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 57-70, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.307.
• Nguyễn Thị Hồng Phụng, 2024, "Sự hiện diện xã hội, tính giải trí, khuyến mại và hành vi mua sắm ngẫu hứng: Vai trò trung gian của trải nghiệm dòng chảy," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 10, pages 88-105, DOI: 10.46223/HCMCOUJS.econ.vi.19.10.302.
• Nguyễn Văn Tuấn & Trương Minh Chương, 2024, "Ý định tiếp tục sử dụng bệnh án điện tử của bác sĩ: Tiếp cận theo mô hình SOR," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 11, pages 50-63, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.333.
• Nguyễn Huỳnh Anh Thư & Lê Chiêu Anh Thư & Nguyễn Khánh Gia Mỹ & Nguyễn Vũ Minh Thư & Đỗ Lê Anh Thư & Bùi Ngọc Tuấn Anh, 2024, "Tác động của sự xác nhận lên ý định mua lặp lại dịch vụ xem phim trực tuyến: Trường hợp GenZ," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 11, pages 64-78, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.299.
• Nguyễn Thị Bảo Châu & Nguyễn Minh Cảnh, 2024, "Tác động của marketing nội dung số đến quyết định mua của gen Z thông qua vai trò trung gian của hứng thú mua: Trường hợp mua dịch vụ giáo dục tiếng Anh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 12, pages 106-122, DOI: 10.46223/HCMCOUJS.econ.vi.19.12.340.
• Nguyễn Viết Bằng & Giang Châu Đại, 2024, "Các yếu tố tác động đến hành vi gửi tiền boa (tip) của khách hàng: Vai trò điều tiết của không khí nhà hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 12, pages 19-33, DOI: 10.46223/HCMCOUJS.econ.vi.19.12.341.
• Nguyễn Thanh Minh, 2024, "Thuộc tính bán lẻ của kênh bán lẻ online: Nghiên cứu ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 2, pages 35-45, DOI: 10.46223/HCMCOUJS.econ.vi.19.2.2554.
• Trương Minh Ký, 2024, "Mối quan hệ giữa trải nghiệm thương hiệu điểm đến trực tuyến và sự tin cậy thương hiệu đến ý định của du khách hướng tới điểm đến du lịch tại các tỉnh Duyên hải Nam Trung Bộ Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 49-64, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2849.
• Nguyễn Văn Tuấn, 2024, "Tương tác của khách hàng với các đối tác đồng tạo sinh giá trị trong mạng lưới dịch vụ và giá trị cảm nhận: Nghiên cứu trường hợp bệnh nhân trong dịch vụ y tế," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 8, pages 37-49, DOI: 10.46223/HCMCOUJS.econ.vi.19.8.2950.
• Turunç Ömer & Karayalçın Cem, 2024, "Bridging Brand Parity with Insights Regarding Consumer Behavior," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, volume 18, issue 1, pages 1-10, January, DOI: 10.1515/econ-2022-0054.
• Neidy Lorena López Eraso & Óscar Martin Rosero Sarasty & Sandra Cristina Riascos Eraso, 2024, "Relación conceptual entre transferencia de conocimiento, innovación y satisfacción del cliente en el turismo gastronómico 2012- 2023," Revista Tendencias, Universidad de Narino, volume 25, issue 1, pages 296-321.
• Chems Eddine Boukhedimi & Mevlüde Feyza Ataş, 2024, "Measurement of women attitude toward the consumption of organic foods in Turkiye & Algeria," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 19, issue 3, pages 51-59.
• Ataman, Berk & Pauwels, Koen & Srinivasan, Shuba & Vanhuele, Marc, 2024, "Advertising's Impact on Brand Price Elasticity," HEC Research Papers Series, HEC Paris, number 1500, Jan, DOI: 10.2139/ssrn.4694207.
• Stourm, Ludovic & Stourm, Valeria, 2024, "Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy," HEC Research Papers Series, HEC Paris, number 1506, Feb, DOI: 10.2139/ssrn.4706860.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024, "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 1, pages 11-19, January.
• Neo Ligaraba, 2024, "Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building," International Review of Management and Marketing, Econjournals, volume 14, issue 2, pages 1-6, March.
• Ikhwan H. S. & Ditiya Himawati & Joko Utomo & Etyca Rizky Yanti, 2024, "Design Organizational Health and Organizational Performance through the Workplace Spirituality, Adaptive Innovation Capabilities and Involvement HRM Practices: An Indonesia Cased Study," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 113-121, July.
• Kirsty-Lee Sharp & Heleneze Lues & Rita Klonaridis & Marko Van Deventer & Re-an Müller & Ephrem Redda, 2024, "Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry," International Review of Management and Marketing, Econjournals, volume 14, issue 4, pages 19-28, July.
• Premendra Sahu & Shailja Bakshi & Menka Sharma & Nikita Dholkia & Sindura Bhargav & Suresh Kumar Pattanayak & Suchitra Rathi, 2024, "The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 10-17, September.
• Bajaña-Villagomez Yanina Shegia & Camacho Villagómez Freddy Ronalde, 2024, "Determinants of Brand Equity in Ecuadorian Private Universities," International Review of Management and Marketing, Econjournals, volume 14, issue 5, pages 67-73, September.
• Nguyen Dinh Chien & Dao Duy Minh & Mai Thi Vui, 2024, "The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 186-194, October.
• Mehmet Ozan Karahan, 2024, "The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 9-18, October.
• Ridwaan Asmal & Marlini Moodley, 2024, "Brand Image as a Strategic Lever for Mergers and Acquisitions in the Financial Services Sector in South Africa," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 346-354, October.
• Ahmed, Mohamed Shaker & Elnahass, Marwa, 2024, "Being famous matters: Evidence from cash flow volatility," International Review of Financial Analysis, Elsevier, volume 93, issue C, DOI: 10.1016/j.irfa.2024.103165.
• Yu, Zhipeng & Cao, Xiaonan & Tang, Lu & Yan, Taihua & Wang, Zeyu, 2024, "Does digitalization improve supply chain efficiency?," Finance Research Letters, Elsevier, volume 67, issue PA, DOI: 10.1016/j.frl.2024.105822.
• Shentu, Lirong & Liu, Wanzhou & Liu, Yuanyuan, 2024, "Be alert of the hyped words around fancy tech! Strategic digitalization disclosure under earnings pressure," Finance Research Letters, Elsevier, volume 67, issue PA, DOI: 10.1016/j.frl.2024.105876.
• Arneja, Nitika & Sharma, Chandan, 2024, "Dissecting performance gains from export-induced marketing and technological investments: Revisiting learning by exporting in Indian manufacturing," The Quarterly Review of Economics and Finance, Elsevier, volume 97, issue C, DOI: 10.1016/j.qref.2024.101886.
• Sharma, Reema Bera & Majumdar, Bandhan Bandhu & Maitra, Bhargab, 2024, "Commuter and non-commuter preferences for plug-in hybrid electric vehicle: A case study of Delhi and Kolkata, India," Research in Transportation Economics, Elsevier, volume 103, issue C, DOI: 10.1016/j.retrec.2024.101415.
• Seok, Junhee & Kim, Yanghee & Oh, Yun Kyung, 2024, "How ESG shapes firm value: The mediating role of customer satisfaction," Technological Forecasting and Social Change, Elsevier, volume 208, issue C, DOI: 10.1016/j.techfore.2024.123714.
• Ahsan Siraj & Yongming Zhu & Shilpa Taneja & Ehtisham Ali & Jiaxin Guo & Xihui Chen, 2024, "Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy," Arab Gulf Journal of Scientific Research, Emerald Group Publishing Limited, volume 42, issue 4, pages 1982-2000, March, DOI: 10.1108/AGJSR-02-2023-0064.
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• Sebastian Matysik & Joanna Wisniewska, 2024, "The Problem of Consumer Ethics in the Context of AI Application - Scoping Review," European Research Studies Journal, European Research Studies Journal, volume 0, issue 1, pages 447-461.
• Agnieszka Tomaszewicz & Urszula Chrachol Barczyk, 2024, "The Influence of Social Media on the Choice of a University," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 67-77.
• Anna Szwajlik, 2024, "The Importance of Affect in the Purchasing Behavior of Business to Business," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 799-809.
• Karol Kuczera & Damian Dziembek, 2024, "Changes in the Image of Szczecin between 2013 and 2023 in Empirical Research," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 894-910.
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• Krzysztof Barczyk, 2024, "Impact of Social Media on Tourism Traffic on the Example of the West Pomeranian Province," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 989-998.
• Mariola Michalowska, 2024, "Packaging as a Tool for Influencing Consumers in the Food Products Market," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 932-946.
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• Alejandra Montalvan Aratia & Jazmin Cristhel Chirapa Romero, 2024, "Valor de marca y la decisión de compra de los clientes de la marca Master Belle, Lima- Perú 2021," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 23, pages 1-14, January- , DOI: 10.24215/23143738e125.
• Wajeeha Ahmad & Ananya Sen & Chuck Eesley & Erik Brynjolfsson, 2024, "The Role of Advertisers and Platforms in Monetizing Misinformation: Descriptive and Experimental Evidence," NBER Working Papers, National Bureau of Economic Research, Inc, number 32187, Mar.
• Sylvia Hristakeva & Julie Holland Mortimer & Eric Yde, 2024, "The Effect of Price Caps on Advertising to Physicians: Evidence from the 340b Drug Pricing Program," NBER Working Papers, National Bureau of Economic Research, Inc, number 32249, Mar.
• Nils Wernerfelt & Anna Tuchman & Bradley Shapiro & Robert Moakler, 2024, "Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta," NBER Working Papers, National Bureau of Economic Research, Inc, number 32765, Aug.
• Bianca He & Lauren I. Mostrom & Amir Sufi, 2024, "Investing in Customer Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 33171, Nov.
• Yinka C. OJELEYE & Abdullahi H. MUSTAPHA, 2024, "Digital financial literacy and the performance of female entrepreneurs in Nigeria," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 118-138, DOI: 10.37708/em.swu.v21i1.8.
• Savica Dimitrieska, 2024, "The death of traditional advertising," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 172-179, DOI: 10.37708/em.swu.v21i1.11.
• Oghenenyerhovwo R. Inoni, 2024, "Predictors of customer satisfaction in fast food restaurants," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 21, issue 1, pages 199-213, DOI: 10.37708/em.swu.v21i1.13.
• Iuliana OBREJA & Adriana MANOLICĂ, 2024, "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 578-586, July.
• Iuliana Obreja & Adriana Manolica, 2024, "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 476-482, August.
• Denisa Adriana Dragoi, 2024, "Cognitive Systems in Branding: Linking Neuromarketing, Emotions, and Subliminal Persuasion to Customer Choices through the IMPACT Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 378-386, December.
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• Emerson Wagner Mainardes & Julio Simão Santos, 2024, "The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation," Corporate Reputation Review, Palgrave Macmillan, volume 27, issue 4, pages 299-314, November, DOI: 10.1057/s41299-023-00173-z.
• Kannou, Ahmed, 2024, "Les Antécédents de la Résistance des Consommateurs à la Stratégie de Changement d’Enseignes : Preuves Issues d'un Contexte Tunisien
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