Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2014

• Denisa, COTÂRLEA & Doriana, MORAR, 2014, "General Issues Considering Brand Equity Within The Nation Branding Process," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 654-663.
• Doriana, MORAR & Denisa, COTÃŽRLEA, 2014, "Destination Branding Through Business Tourism," Management Strategies Journal, Constantin Brancoveanu University, volume 26, issue 4, pages 704-710.
• Anca Cristina STANCIU & Elena CONDREA & Mihaela CONSTANDACHE, 2014, "Aspects Regarding The Development Of The Dental Tourism In Romania," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 588-597, April.
• Ovidiu-Aurel GHIUȚĂ, 2014, "L’Influence Du Brand Politique Sur Le Comportement De L’Electeur : Une Theorisation Du Comportement Du Consommateur," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 563-574, July.
• Olimpia OANCEA, 2014, "The Use Of Relevant Factors For Consumers In Designing A Communicational Message," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 4, pages 639-644, July.
• Ildikó Réka CARDOȘ & Ștefan PETE & Vasile-Daniel CARDOȘ, 2014, "A Managerial Accounting Approach Of Customer Relationship Management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 189-196, November.
• Ganijonovich Jalilov JAMSHID, 2014, "A Role Of Motivational Methods In The Management Sistem In Industry," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 375-380, November.
• Carlos Mario Uribe Saldarriaga, 2014, "Mercadeo verde de una empresa dorada," Estudios Gerenciales, Universidad Icesi.
• Miroslaw Bochenek & Joanna Pomaskow, 2014, "The use of the brand to build a competitive advantage of contemporary companies," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, volume 13, issue 2, pages 285-296, June, DOI: 10.12775/EiP.2014.021.
• Lewis, Geoffrey & Zalan, Tatiana, 2014, "Strategic Implications of the Relationship Between Price and Willingness to Pay: Evidence from a Wine-Tasting Experiment," Journal of Wine Economics, Cambridge University Press, volume 9, issue 2, pages 115-134, August.
• Turban, Manfred, 2014, "Hybride Distributionssysteme auf Basis von Systemmarken bei vertikalen Unternehmen im Non-Food-Konsumgütersektor und ihre Internationalisierung
  [Hybrid Distribution Systems Based Upon Integrated La," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 28, May.
• KILDUFF, Kerry & NÚÑEZ-TABALES, Julia M., 2014, "Country Image Management: Brand Spain in the United States (U.S.)," Regional and Sectoral Economic Studies, Euro-American Association of Economic Development, volume 14, issue 2.
• Paulo Silveira & Cristina Marreiros, 2014, "Shopper Marketing: A Literature Review," International Review of Management and Marketing, Econjournals, volume 4, issue 1, pages 90-97.
• Flores, Silvia Amélia Mendonça & Vieira, Kelmara Mendes, 2014, "Propensity toward indebtedness: An analysis using behavioral factors," Journal of Behavioral and Experimental Finance, Elsevier, volume 3, issue C, pages 1-10, DOI: 10.1016/j.jbef.2014.05.001.
• Bar-Isaac, Heski & Deb, Joyee, 2014, "What is a good reputation? Career concerns with heterogeneous audiences," International Journal of Industrial Organization, Elsevier, volume 34, issue C, pages 44-50, DOI: 10.1016/j.ijindorg.2014.02.012.
• Samson, Alain & Voyer, Benjamin G., 2014, "Emergency purchasing situations: Implications for consumer decision-making," Journal of Economic Psychology, Elsevier, volume 44, issue C, pages 21-33, DOI: 10.1016/j.joep.2014.05.004.
• Chorus, Caspar G., 2014, "A Generalized Random Regret Minimization model," Transportation Research Part B: Methodological, Elsevier, volume 68, issue C, pages 224-238, DOI: 10.1016/j.trb.2014.06.009.
• Martina Hedda Šola, 2014, "Neuromarketing – Science And Practice," FIP - Journal of Finance and Law, Effectus - University College for Law and Finance, volume 1, issue 1, pages 25-34.
• Ilke KAYA, 2014, "Testing of APEC Countries’ Competitiveness Dynamics Through Fuzzy Clustering Analysis and Some Findings," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, volume 14, issue 4, pages 597-610.
• Samson, Alain & Voyer, Benjamin G., 2014, "Emergency purchasing situations: implications for consumer decision-making," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 57074, Oct.
• Beba Rakić, Mira Rakić, 2014, "Digital Content Marketing For Organisations As Buyers," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-01, Apr.
• Zeljko Deviæ, Nikola Curæiæ, Nikola Radivojeviæ, 2014, "Creating A Concept Marketing Communication In International Business-To-Business Market," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-03, Oct.
• Bogdan AVRAM, 2014, "A Comparative Facebook Content Analysis between Romanian and Western European Airline Carriers," Expert Journal of Marketing, Sprint Investify, volume 2, issue 1, pages 28-36.
• Maria Angeles GARCIA HARO & Maria Pilar MARTINEZ RUIZ & Ricardo MARTINEZ CANAS, 2014, "The Effects of the Value Co-Creation Process on the Consumer and the Company," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 68-81.
• Jorge MONGAY, 2014, "Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach," Expert Journal of Marketing, Sprint Investify, volume 2, issue 2, pages 82-85.
• Bruno Schivinski & Dariusz Dabrowski, 2014, "The consumer-based brand equity inventory: scale construct and validation," GUT FME Working Paper Series A, Faculty of Management and Economics, Gdansk University of Technology, number 22, May.
• Andrew T Young & Daniel Levy, 2014, "Explicit Evidence of an Implicit Contract," Post-Print, HAL, number hal-02387739, Nov, DOI: 10.1093/jleo/ewt013.
• Brockwell, Erik, 2014, "The War for Consumers’ Minds and Wallets: State vs. Industry Responses on Cigarette and Petroleum Consumption," CERE Working Papers, CERE - the Center for Environmental and Resource Economics, number 2014:5, Jun.
• Lirandina GOMES & Joaquim RAMOS SILVA, 2014, "SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia," Regional Science Inquiry, Hellenic Association of Regional Scientists, volume 0, issue 2, pages 39-55, December.
• Seda Yildirim, 2014, "Young Consumer’s Perception of Brand Personality for Ice Tea Brands in Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 4, issue 4, pages 270-284, April.
• Yasine A. Qandile & Natalia Oganesyants, 2014, "Positioning for International Market Segments in Higher Education: Evidence from Saudi Arabia," Business Education and Accreditation, The Institute for Business and Finance Research, volume 6, issue 2, pages 61-69.
• Brad Sago & Craig Hinnenkamp, 2014, "The Impact Of Significant Negative News On Consumer Behavior Towards Favorite Brands," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 65-72.
• Ya-Hui Wang, 2014, "The Demand For Medical Cosmetology: Evidence From China," Global Journal of Business Research, The Institute for Business and Finance Research, volume 8, issue 4, pages 61-70.
• Aurora Galán Tautimes & Reyna Isabel Ochoa Landín & Elsa Isabel Montaño Martínez, 2014, "Relationship Between Tourism Promotion And Historical Monuments, Case Of Study: Guaymas Sonora Relacion Entre Promociã“N Turistica Y Monumentos Historicos: Caso Guaymas, Sonora," Revista Global de Negocios, The Institute for Business and Finance Research, volume 2, issue 1, pages 105-120.
• Tuğra Nazlı AKARSU & Volkan YENİARAS, 2014, "Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 29, issue 343, pages 09-38.
• Carsten Fink & Christian Helmers & Carlos Ponce, 2014, "Trademark Squatters: Theory and Evidence from Chile," ILADES-UAH Working Papers, Universidad Alberto Hurtado/School of Economics and Business, number inv305, Sep.
• Monica Nicoleta Neacsu, 2014, "Aspects Regarding the Promotion of Resources and Destionations for Balneotherapy Tourism Through Specialized Fairs and Exhibitions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 119-124, September.
• Fruth Andreas & Monica Neacsu, 2014, "Online Consumer Reviews as Marketing Instrument," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 6, issue 3, pages 128-131, September.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, LAR Center Press, volume 4, issue 9, pages 14-26, September.
• Radoslaw Macik & Dorota Macik & Monika Nalewajek, 2014, "Preferences for Physical and Virtual Retail Formats Choice: The Case of Polish Consumers," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 12, issue 1 (Spring, pages 23-42.
• Oznur OZKAN-TEKTAS, 2014, "The Effects of Opportunism and Trust on Buyer-Supplier Relationship: Do Commitment Types Matter?," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, volume 4, issue 9, pages 14-26, September.
• Natalia CHERADI & Elena RAILEAN, 2014, "Information Literacy In Academia," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 200-203.
• Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014, "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1046-1056, July.
• Roman Teodora & Manolica Adriana, 2014, "The Economics Student €" The Future Businessman. From The Awareness Of Consumers' Rights To Their Enforcement," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1057-1068, July.
• Szõcs Attila, 2014, "Testing Brand Value Measurement Methods In A Random Coefficient Modeling Framework," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1069-1074, July.
• Gerdesics Viktoria1 & Mladen Pancic & Orosdy Bela, 2014, "The Role Of Tourism In Perception Of The Croatian Country Brand In Hungary And Croatia1," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 10, pages 236-244.
• Andrew T. Young & Daniel Levy, 2014, "Explicit Evidence of an Implicit Contract," The Journal of Law, Economics, and Organization, Oxford University Press, volume 30, issue 4, pages 804-832.
• Balint Antoniu Ovidiu & Cristea Andrei Mihai & Vidraºcu Paula Angela, 2014, "An Inquiry on How Intelligent Systems (I.S.) Solutions can Influence Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 441-444, May.
• Maha Liviu-George & Herþug Iulian, 2014, "Theoretical Debates about Corporate Social Responsibility," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 207-211, May.
• Irina Ioana, 2014, "Elements of Novelty in Corporate Reputation Research," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 343-347, May.
• Reguig, Mohamed Khalifa & Maliki, Samir, 2014, "Decision-making factors for purchasing a new car in Algeria: A Descriptive Analysis," MPRA Paper, University Library of Munich, Germany, number 75276, Nov.
• Jelica J. Marković & Lukrecija Djeri & Ivana Blešić & Adam Galamboš & Tamaš Galamboš, 2014, "Managing the Shopping Center Ambience Attributes by Using Importance-Performance Analysis: The Case from Serbia," Central European Business Review, Prague University of Economics and Business, volume 2014, issue 2, pages 18-27, DOI: 10.18267/j.cebr.81.
• Volkan Doğan & Ömer Torlak, 2014, "The Relationship Between Symbolic Money Meanings and Materialism," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 5, issue 2, pages 1-17.
• Taisiya Chaykina & Manuela Guerreiro & Júlio Mendes, 2014, "Destination Brand Personality of Portugal for the Russian-Speaking Market," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 23-40.
• Iolanda Barbeitos & Patrícia Oom do Valle & Manuela Guerreiro & Júlio Mendes, 2014, "Visitors’ Motivations, Satisfaction and Loyalty towards Castro Marim Medieval Fair," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 2, issue 1, pages 89-104.
• Ioana-Octavia BRÃTULESCU & Simona VASILACHE, 2014, "A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 15, issue 3, pages 343-359, July.
• Michael Toedt, 2014, "The Development of a Response-Function for Customer Relationship Marketing," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0100789, May.
• Adnan Butt, 2014, "The relationship between Purchase Intention and Product Involvement: The role of Brand Attitude as a mediator on this relationship," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0200638, Jun.
• Esen ?Ah?N & Muammer Zerenler & Emel Celep, 2014, "The Effects Of Relational Marketing On The Business Performance: A Practical Study On The Authorized Auto Sales Agencies," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0702156, Oct.
• Jana Majerová & Tomá? Klie?tik, prof., 2014, "Possibilities of social networks usage in the process of brand value building and managing ? results of survey focused on the customer's perceptions," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 0902973, Dec.
• Natasa Kobal, 2014, "How To Increase Brand Exposure And Consumer Loyalty Through Cause Marketing," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, volume 6, issue 3 (Novemb, pages 381-397.
• Joëlle Barthel & Jean-Pierre Baeyens, 2014, "Marketing as an evolving discipline: emerging paradigms and managerial implications," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 14-023, Sep.
• Cemil ÇİFTÇİ, 2014, "Türkiye İmalat Sanayiinde Ölçek Bazında Kârlılık ve Temel Giderler İlişkisi: 1998-2009 Dönemi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 22(22).
• Prast, H.M. & Rossi, M. & Torricelli, C. & Druta, C., 2014, "Do Women Prefer Pink? : The Effect of a Gender Stereotypical Stock Portfolio on Investing Decisions," Other publications TiSEM, Tilburg University, School of Economics and Management, number f4256476-6503-4459-ba12-6.
• Dobromir Stoyanov, 2014, "Market and Marketing Peculiarities of Vending Channels," Business & Management Compass, University of Economics Varna, issue 3, pages 74-86.
• Carsten Fink & Christian Helmers & Carlos Ponce, 2014, "Trademarks Squatters: Evidence from Chile," WIPO Economic Research Working Papers, World Intellectual Property Organization - Economics and Statistics Division, number 22, Sep.
• V. Aslihan Nasir & Fahri Karakaya, 2014, "Underlying Motivations of Organic Food Purchase Intentions," Agribusiness, John Wiley & Sons, Ltd., volume 30, issue 3, pages 290-308, June.
• Russell S Winer & Scott A Neslin (ed.), 2014, "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9128, ISBN: ARRAY(0x5ee124c0), September.
• Scott A. Neslin & Russell S. Winer, 2014, "The History of Marketing Science: Beginnings," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary J. Russell, 2014, "Brand Choice Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Vithala R. Rao, 2014, "Conjoint Analysis," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Eitan Muller, 2014, "Innovation Diffusion," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Dominique M. Hanssens, 2014, "Econometric Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Steven M. Shugan, 2014, "Market Structure Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2014, "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gerard J. Tellis, 2014, "Advertising Effectiveness," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Tulin Erdem & Joffre Swait, 2014, "Branding and Brand Equity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Richard Staelin & Eunkyu Lee, 2014, "Distribution Channels," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Scott A. Neslin, 2014, "Customer Relationship Management (CRM)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Wendy W. Moe & David A. Schweidel, 2014, "Digital and Internet Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Donald R. Lehmann & Peter N. Golder, 2014, "New Products Research," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Gary L. Lilien, 2014, "Organizational Buying Behavior," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Russell S. Winer, 2014, "Pricing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Murali K. Mantrala, 2014, "Sales Force Productivity Models," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Kusum L. Ailawadi & Sunil Gupta, 2014, "Sales Promotions," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, in: Russell S Winer & Scott A Neslin, "THE HISTORY OF MARKETING SCIENCE".
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Palinkas, Tami & Botzenhardt, Florian & Pätzmann, Jens U., 2014, "Brand Differentiation in German Online Job Boards," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 39-48.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014, "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.

2013

• Nicu Marcu & Georgeta-Mădălina Meghişan, 2013, "Some hypotheses regarding the mobile telecommunications services marketing and consumers rights from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue 34, pages 358-368, June.
• Dan-Cristian Dabija & Raluca Babut, 2013, "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 15, issue Special 7, pages 617-633, November.
• Claudia BOBALCA, 2013, "Study Of Customers’ Loyalty: Dimensions And Facets," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 104-114, May.
• Carmen IORDACHE, 2013, "Shapes And Tourism Development Strategies Of Urban Area," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 115-122, May.
• Alina MOROSANU, 2013, "Empirical Study Of Different Factors Effects On Articles Publication Regarding Survey Interviewer Characteristics Using Multilevel Regression Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 141-156, May.
• Lavinia DOVLEAC & Marius BALASESCU, 2013, "Particularities Of Marketing Decisions For Innovative Companies From High-Tech Industry," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 157-172, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Roxana DUMITRIU, 2013, "Trademark Vs Brand: A Conceptual Approach," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 29-37, May.
• Elena BERTEA & Adriana ZAIT, 2013, "Scale Validity In Exploratory Stages Of Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 38-46, May.
• Adina Constantinescu & Tudor NISTORESCU, 2013, "The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 58-70, May.
• Zsófia KENESEI & Tamás GYULAVÁRI & László SEER, 2013, "The Role Of Marketing In Corporate Competitiveness: Marketing Practice Analysis Of Hungarian Companies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-28, May.
• Shahriar AZIZI & Shahram Jamali KAPAK, 2013, "Factors Affecting Overall Brand Equity: The Case Of Shahrvand Chain Store," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 91-103, May.
• Christel de LASSUS & Maria MERCANTI-GUERIN, 2013, "I Buy Your Product When I Feel I Know You: Using Blog Disclosure To Influence Consumers," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 209-224, November.
• Timothy J. CRADER & Stephen M. BROWN, 2013, "Team Selling And Customer Satisfaction In The Mission Critical Sector: A Case Study Of Eyp Mission Critical Facilities Inc," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 248-254, November.
• Gabriel DINU & Loredana DINU, 2013, "A Study Regarding The Use Of E-Commerce By People From Resita," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 291-302, November.
• Mihaela MANILA & Florin Gabriel BARHALESCU, 2013, "Wine Tourism – A New Image Of Iasi County," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 303-310, November.
• Corina Paula TARTA, 2013, "The Perception Of Young Romanians On Experiential Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 311-321, November.
• Carmen-Maria, IORDACHE & Alexandrina, SÎRBU, 2013, "Customer Loyalty - The Guaranteed Success Of An Organization On The Market," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue 4, pages 41-48.
• Sabina-Mihaela, RUSU, 2013, "Determining The Most Relevant Characteristics Of A Product As Part Of A Brand Positioning Analyze," Management Strategies Journal, Constantin Brancoveanu University, volume 22, issue Special, pages 450-456.
• Henriette Prast & Mariacristina Rossi & Costanza Torricelli & Cristina Druta, 2013, "Do women prefer pink? The effect of a gender stereotypical stock portfolio on investing decisions," Carlo Alberto Notebooks, Collegio Carlo Alberto, number 338.
• Michela Ponzo & Vincenzo Scoppa, 2013, "Experts’ Awards And Economic Success: Evidence From An Italian Literary Prize," Working Papers, Università della Calabria, Dipartimento di Economia, Statistica e Finanza "Giovanni Anania" - DESF, number 201306, May.
• Mersid Poturak, 2013, "Role Of Ethnocentrism And Its Effect On Purchase Decisions," Journal Articles, Center For Economic Analyses, pages 17-24, June.
• Jaime Waldo Carvajal Pedraza & Edgar Enrique Zapata Guerrero, 2013, "Análisis de percepciones de consumidores de bebidas alcohólicas - productos cerveceros," Revista Criterio Libre, Universidad Libre - Sede Principal.
• Andrews , Rick L. & Ebbes , Peter, 2013, "Properties of Instrumental Variables Estimation in Logit-Based Demand Models: Finite Sample Results," HEC Research Papers Series, HEC Paris, number 1006, Dec.
• Slim Ben Youssef, 2013, "National Advertising and Cooperation in a Manufacturer-Two Retailers Channel," International Review of Management and Marketing, Econjournals, volume 3, issue 2, pages 75-85.
• Puustinen, Pekka & Maas, Peter & Karjaluoto, Heikki, 2013, "Development and validation of the Perceived Investment Value (PIV) scale," Journal of Economic Psychology, Elsevier, volume 36, issue C, pages 41-54, DOI: 10.1016/j.joep.2013.02.009.
• Solnais, Céline & Andreu-Perez, Javier & Sánchez-Fernández, Juan & Andréu-Abela, Jaime, 2013, "The contribution of neuroscience to consumer research: A conceptual framework and empirical review," Journal of Economic Psychology, Elsevier, volume 36, issue C, pages 68-81, DOI: 10.1016/j.joep.2013.02.011.
• Cristina Calvo Porral & Normand Bourgault & Domingo Calvo Dopico, 2013, "Brewing the Recipe for Beer Brand Equity," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 82-97.
• Cristina Calvo-Porral & Paulino Montes-Solla, 2013, "Drivers of Value In The Beer Market: Comparing an Imported And A National Brand," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 19-46.
• Heldt, Tobias & Rudholm, Niklas & Weiberth, Cajsa, 2013, "Using Actual Versus Hypothetical Choices to Determine Consumer Satisfaction: Are Swedish Consumers Happy with their Choices of Organic Products?," HUI Working Papers, HUI Research, number 92, May.
• Suraj Kushe Shekhar & Mehaboob P K, 2013, "Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 1, issue 3, pages 40-47, September.
• Ludmyla Shvets, 2013, "Planning Social Expenses by Product Life Cycle Stages," Oblik i finansi, Institute of Accounting and Finance, issue 3, pages 149-154, September.
• Jianwei Lai & Peng He & Hsien-Ming Chou & Lina Zhou, 2013, "Impact Of National Culture On Online Consumer Review Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 1, pages 109-115.
• Mary Beth McCabe & Ramon Corona & Richard Weaver, 2013, "Sustainability For Hispanics In California: Do They Really Care?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 7, issue 2, pages 103-112.
• Mary Margaret Rogers & Robert A. Peterson & Gerald Albaum, 2013, "Measuring Business Related Ethicality Globally: Cultural Emic Or Etic?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 1-14.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013, "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 107-120.
• Fatemeh Mostafavi Shirazi & Ahmad Puad Mat Som, 2013, "Relationship Marketing And Destination Loyalty: Evidence From Penang, Malaysia," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 1, pages 95-106.
• Robert Frankel & Scott R. Swanson & Mariusz Sagan, 2013, "Service Switching, Word-Of-Mouth, And New Provider Search: A Five Country Exploratory Study," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 6, issue 2, pages 11-20.
• Oscar Hugo Pedraza Rendon & Ruben Molina Martinez & Maria Soledad Ramírez Flores, 2013, "International Marketing For Cotija Cheese,Mercadeo Internacional Del Queso Cotija," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 1, pages 67-74.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013, "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequen," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 6, issue 5, pages 109-119.
• Belanche Gracia, Daniel & Casaló Ariño, Luis V. & Guinalíu Blasco, Miguel, 2013, "Comunicación Comercial Y Boca-Oído Electrónico En Sitios Web Corporativos: Un Análisis Desde La Perspectiva Del Marketing De Relaciones / Marketing Communications And Electronic Word-Of-Mouth On Corpo," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 19, issue 1, pages 31-41.
• Zekeriya Eren KOÇYİĞİT & Yonca ASLANBAY & Beril DURMUŞ, 2013, "Critical role of relationship for unfamiliar banking products," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 327, pages 105-122.
• Destan KANDEMİR & S. Sinem ATAKAN & Ceren DEMİRCİ, 2013, "İlgilenim Kavramı ve Türkçe İlgilenim Ölçeklerinin Değerlendirilmesi:Tüketici İlgilenimi, Sürekli İlgilenim ve Satın Alma Kararı İlgilenimi," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 28, issue 331, pages 57-88.
• Roger Marshall & David Bibby & Na WoonBong, 2013, "Making Sense of Complex Marketing Decision Systems: Decision System Analysis," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 12, issue 2, pages 121-130, December.
• A. Yeşim Orhun, 2013, "Spatial differentiation in the supermarket industry: The role of common information," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 3-37, March, DOI: 10.1007/s11129-012-9123-x.
• A. Orhun, 2013, "Spatial differentiation in the supermarket industry: The role of common information," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 1, pages 3-37, March, DOI: 10.1007/s11129-012-9123-x.
• Benjamin Reed Shiller, 2013, "Digital distribution and the prohibition of resale markets for information goods," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 4, pages 403-435, December, DOI: 10.1007/s11129-013-9139-x.
• Benjamin Shiller, 2013, "Digital distribution and the prohibition of resale markets for information goods," Quantitative Marketing and Economics (QME), Springer, volume 11, issue 4, pages 403-435, December, DOI: 10.1007/s11129-013-9139-x.
• Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys, 2013, "The Effectiveness of Dual Branding in the Agricultural Sector," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 11, issue 1 (Spring, pages 79-110.
• Eric Anderson & Benjamin A. Malin & Emi Nakamura & Duncan Simester & Jón Steinsson, 2013, "Informational Rigidities and the Stickiness of Temporary Sales," NBER Working Papers, National Bureau of Economic Research, Inc, number 19350, Aug.
• Mark Dooner & David McAlister, 2013, "Investor Relations and Communications: An Overview of Leading Practices in the OECD Area," OECD Working Papers on Sovereign Borrowing and Public Debt Management, OECD Publishing, number 6, Jan, DOI: 10.1787/5k4dhnwfxtq6-en.
• Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad, 2013, "Global Competition And Romania'S National Competitive Advantage," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1807-1814, July.
• Gerdesics Viktória, 2013, "„Welcome To The European Union” – Croatian Country Image In Hungary," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 357-367.
• Nagy Ákos András & Putzer Petra Eszter & Gerdesics Viktória, 2013, "Enrolment Challenges In Hungarian Higher Education Marketing – A Case Of A Business And Economics Faculty," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, volume 9, pages 629-638.
• Zima Liliana Adela, 2013, "Public Policy End-of-Life Vehicles Reflected at Opel/Vauxhall," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 1054-1059, May.
• Aldea Roxana - Elena & Brandabur Raluca Ecaterina, 2013, "Consumer Socialization of Children – Literary Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 679-684, May.
• Balint Antoniu Ovidiu & Cristea Andrei Mihai & Niculescu Mihaela Daniela, 2013, "The Applicability of the Behavioral Market Segmentation Theory in Transport Networks," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 702-706, May.
• Meena Rambocas & João Gama, 2013, "Marketing Research: The Role Of Sentiment Analysis," FEP Working Papers, Universidade do Porto, Faculdade de Economia do Porto, number 489, Apr.
• Bercea, Monica Diana, 2013, "Quantitative versus qualitative in neuromarketing research," MPRA Paper, University Library of Munich, Germany, number 44134, Feb.
• Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair, 2013, "Aspects and Importance of Digital Media in Pakistan," MPRA Paper, University Library of Munich, Germany, number 46435, Mar.
• Chorus, Caspar, 2013, "A Generalized Random Regret Minimization Model," MPRA Paper, University Library of Munich, Germany, number 51637, Nov.
• Camilleri, Silvio John & Cortis, Justine & Fenech, Maria Diandra, 2013, "Service Quality and Internet Banking: Perceptions of Maltese Retail Bank Customers," MPRA Paper, University Library of Munich, Germany, number 62492.
• Petr Čermák, 2013, "Analysis of customer lifetime value model: Literature review
  [Analýza modelu hodnoty životního cyklu zákazníků: přehled literatury]," Český finanční a účetní časopis, Prague University of Economics and Business, volume 2013, issue 4, pages 84-95, DOI: 10.18267/j.cfuc.355.
• Jean-Louis Pernin & Benoît Petitprêtre, 2013, "L’intention d’achat de produits biologiques régionaux : une recherche exploratoire sur la base de la théorie du comportement planifié," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, volume 94, issue 3, pages 317-338.
• Besa Shahini & Yllka Azemi, 2013, "Challenges of Tuition fee’s decision: Private Universities case in Kosovo," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 16, issue 50, pages 87-100, December.
• Md. Shariful Haque & Syeda Tanjila Shahnewaz & Md. Noman Siddikee, 2013, "Ethical Implications of Public Relations in Bangladesh: Islamic Perspective," Asian Business Review, Asian Business Consortium, volume 2, issue 1, pages 37-41.
• Ayça Kangal, 2013, "Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 4, issue 2, pages 1-55.
• Gheorghe JINGA, 2013, "Highly Applicable Management Methods regarding Physical Education in an University Environment," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 14, issue 3, pages 438-449, July.
• Vlad ROSCA, 2013, "Systemic Relationship Marketing: Co-creating Sports Brand Equity with Fans and Other Stakeholders," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 14, issue 3, pages 490-499, July.
• Flaminia Musella & Paola Vicard, 2013, "Object-oriented bayesian networks for complex quality management problems," Departmental Working Papers of Economics - University 'Roma Tre', Department of Economics - University Roma Tre, number 0174, Apr.
• Michela Ponzo & Vincenzo Scoppa, 2013, "Experts’ Awards and Economic Success: Evidence from an Italian Literary Prize," CSEF Working Papers, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy, number 335, Jun.
• Leyla ÖZER & Bahar Gözde BURUL & Beyza GÜLTEKİN, 2013, "Bankacılık Sektöründe Müşteri Değerinin Marka Algıları ve Müşteri Sadakati Çerçevesinde İncelenmesi," Sosyoekonomi Journal, Sosyoekonomi Society, issue 19(19).
• Andrew T. Young & Daniel Levy, 2013, "Explicit Evidence of an Implicit Contract," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 001-13, Aug.
• Le Borgne, G. & Sirieix, L., 2013, "Offres promotionnelles, gaspillage alimentaire et scepticisme : une revue de littérature et proposition d’un cadre d’analyse," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201301.
• Francesca Checchinato & Lala Hu & Alessandra Perri & Tiziano Vescovi, 2013, "Internationalization of a Chinese "born glocal" brand: the case of Goodbaby," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 25, Nov.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012, "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012, "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 34-41.
• Kranzusch, Peter & Holz, Michael, 2013, "Internationalisierungsgrad von KMU: Ergebnisse einer Unternehmensbefragung," IfM-Materialien, Institut für Mittelstandsforschung (IfM) Bonn, number 222.
• Daniel Halbheer & Florian Stahl & Oded Koenigsberg & Donald R. Lehmann, 2013, "Digital Content Strategies," Working Papers, University of Zurich, Department of Business Administration (IBW), number 329, Feb.

2012

• Lampert, Paul & Menrad, Klaus & Schoeps, Johanna, 2012, "Consumer attitudes for new plant species using the example of Trachycarpus wagnerianus," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 148048, DOI: 10.22004/ag.econ.148048.
• Gheorghe Meghisan & Adriana Lazarescu & Georgeta-Madalina Meghisan, 2012, "Marketing Study Regarding The Consumption Behaviortowards Kaufland Hypermarkets," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 45-50.
• Ion Stancu & Adriana Lazarescu & Flaviu Meghisan, 2012, "A New Vision On Sales," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 40, pages 5-9.
• Roxana DUMITRIU, 2012, "The Role Of Branding In Marketing Strategy," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 125-132, May.
• Raluca BABUT COMIATI, 2012, "Romanian Consumers’ Attitude Towards Tv Commercials," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 233-248, November.
• Cristinel CONSTANTIN, 2012, "Coordinates Of Postal Services Market In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 261-272, November.
• Raluca CIORNEA & Marius D. POP & Mihai F. BACILA & Alexandra M. DRULE TIRCA, 2012, "Was Luxury Little Researched? An Exploration Of Studies And Research Trends In The Area Of Marketing Of Luxury Goods, Before 2005," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 325-340, November.
• Razvan-Andrei CORBOS & Ruxandra-Irina POPESCU, 2012, "Prado Museum - Successful Model For Raising Competitiveness In The Romanian Cultural Organizations In The Context Of Urban Development," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 341-351, November.
• Akmal SHAHZAD & Tanvir AHMED & Syed Ibne - Ali JAFFARI & Bashir Ahmed KHILJI, 2012, "Impact Of Self Esteem & Support On Student Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 352-358, November.
• Alina MOROSANU, 2012, "The Effects Of Socio-Demographic And Psychological Characteristics On Employee Income," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 359-367, November.
• Tatiana-Camelia DOGARU, 2012, "Applicability Of Certain Public Marketing Instruments In The Promotion Of Public Policies," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 368-380, November.
• Axenia Bianca BOITOR, 2012, "Software Retailers From Brasov And The Online Stores," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 381-392, November.
• Silvia PUIU & Bogdan Andrei BUDICA & Dalina OCHETAN & Adrian Florin BUDICA, 2012, "The Export Of Furniture From Romania At Present," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 393-400, November.
• Mircea Alexandru RADUTEANU, 2012, "Mutations Of Automobile Industry In The European Union In The World Crisis Conditions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 401-408, November.
• Iacob Cătoiu & Mihai Å¢ichindelean, 2012, "Relationship Marketing - Theoretical Consideration," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-31.
• Larisa Loredana Dragolea & Denisa Adriana Cotîrlea, 2012, "One Step Closer To City Branding Through Culture: Consumer Preferences For Cultural Tourism Services In Alba Iulia - Customization On National Museum Of Unification," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 14, pages 1-33.
• Tulin Ural & H. Gül Pek, 2012, "The Effect of Consumer-Based Brand Equity on Personel Computer Purchase Intention: A Study in Antakya," Anadolu University Journal of Social Sciences, Anadolu University, volume 12, issue 3, pages 11-26, September.
• Natasa Renko & Biljana Crnjak Karanovic & Matea Matic, 2012, "Influence Of Consumer Ethnocentrism On Purchase Intentions: Case Of Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 21, issue 2, pages 529-544, december.
• Benjamin Reed Shiller, 2012, "Digital Distribution and the Prohibition of Resale Markets for Information Goods," Working Papers, Brandeis University, Department of Economics and International Business School, number 59, Dec.
• Raúl Calixto Flores & Augusto César Rojas Aparicio, 2012, "La sustentabilidad en la formación de los economistas," Ravista Raites antes Panorama Administrativo Journal, Red de Investigación en Administración de la Innovación Tecnológica, Económica y Sustentable - Instituto Tecnológico de Celaya, Departamento de Ciencias Económico Administrativas, volume 6, issue 10, pages 21-38, Enero - J.
• Andrés Julián Hurtado Ruiz & Ana Mar�a Arboleda Arango, 2012, "Desarrollo de una marca-producto para Gesta Diseno®. Un caso de innovación incremental," Estudios Gerenciales, Universidad Icesi.
• Martha Lucía Cruz Rincón & Raquel Puente Castro, 2012, "¿Hay verdadera innovación en los lanzamientos de nuevos productos? Factores relevantes de éxito y fracaso en el caso colombiano," Estudios Gerenciales, Universidad Icesi.