IDEAS home Printed from https://ideas.repec.org/a/anm/alpnmr/v2y2014i2p61-76.html
   My bibliography  Save this article

Analysis of Social Media Use and Manners In Terms of Uses and Satisfaction Approach: ESOGU Case Study

Author

Listed:
  • Fatih Çemrek
  • Hilal Baykuş
  • Özer Özaydın

Abstract

In recent years, it is possible to say that the most important development in web tecnology has been the switch from Web1.0 to Web2.0. The possibilities offered by this new tecnological infrastructure to the individuals involved, have not only made them viewers, but also active users and contribute in the production. Of this content. Thus the internet has become a more interactive, collaborative and participatory platform. With the internet adopted by the target audience, they can show their impact o a wider audience through social media which are gaining strength trough social networking. Social media, social metworks, blogs and microblogs target the andience and are used to establish communication based on web applications electoronic media television, radio broadcasts are stimulation applicators that makes the individual reel the creation of virtual world stimulation, create strong interpersonal communication environments. The approach that users need to chose their communication tools according to their needs and grafiticationsi has developed an active and argumentive audience. The purpose of this study, was to reveal the frame work of college students attitudes and behaviors regarding the use of social medias “uses and gratifications approach”.

Suggested Citation

  • Fatih Çemrek & Hilal Baykuş & Özer Özaydın, 2014. "Analysis of Social Media Use and Manners In Terms of Uses and Satisfaction Approach: ESOGU Case Study," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 2(2), pages 61-76, December.
  • Handle: RePEc:anm:alpnmr:v:2:y:2014:i:2:p:61-76
    DOI: http://dx.doi.org/10.17093/aj.2014.2.2.5000084657
    as

    Download full text from publisher

    File URL: http://www.alphanumericjournal.com/media/Issue/volume-2-issue-2-2014/sosyal-medya-kullanim-ve-davranislarinin-kullanimlar-ve-doyu_iQr3p7a.pdf
    Download Restriction: no

    File URL: http://alphanumericjournal.com/article/sosyal-medya-kullanim-ve-davranislarinin-kullanimlar-ve-doyumlar-yaklasimi-baglaminda-incelenmesi-eskisehir-osmangazi-universitesi-ornegi/
    Download Restriction: no

    More about this item

    Keywords

    ESOGU; Factor Analysis; Social Media; Students of University;

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:anm:alpnmr:v:2:y:2014:i:2:p:61-76. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Bahadir Fatih Yildirim). General contact details of provider: http://www.alphanumericjournal.com/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.