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Analysis of Social Media Use and Manners In Terms of Uses and Satisfaction Approach: ESOGU Case Study


  • Fatih Çemrek
  • Hilal Baykuş
  • Özer Özaydın


In recent years, it is possible to say that the most important development in web tecnology has been the switch from Web1.0 to Web2.0. The possibilities offered by this new tecnological infrastructure to the individuals involved, have not only made them viewers, but also active users and contribute in the production. Of this content. Thus the internet has become a more interactive, collaborative and participatory platform. With the internet adopted by the target audience, they can show their impact o a wider audience through social media which are gaining strength trough social networking. Social media, social metworks, blogs and microblogs target the andience and are used to establish communication based on web applications electoronic media television, radio broadcasts are stimulation applicators that makes the individual reel the creation of virtual world stimulation, create strong interpersonal communication environments. The approach that users need to chose their communication tools according to their needs and grafiticationsi has developed an active and argumentive audience. The purpose of this study, was to reveal the frame work of college students attitudes and behaviors regarding the use of social medias “uses and gratifications approach”.

Suggested Citation

  • Fatih Çemrek & Hilal Baykuş & Özer Özaydın, 2014. "Analysis of Social Media Use and Manners In Terms of Uses and Satisfaction Approach: ESOGU Case Study," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 2(2), pages 61-76, December.
  • Handle: RePEc:anm:alpnmr:v:2:y:2014:i:2:p:61-76

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    ESOGU; Factor Analysis; Social Media; Students of University;

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General


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