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Some Developments in Direct Marketing

Author

Listed:
  • Eleonora Mihaela Constantinescu
  • Gheorghe Marinescu

    ("Dimitrie Cantemir" Christian University)

Abstract

Addressing directly to consumers has proven one of the most effective solutions to market a product or service development. If the invention of printing allowed an unprecedented increase, hitherto, communication to the masses, need to increase the impact of a promotional message led gradually to its personalization solution and sending it directly to the target audience. The information society offers those solutions that allow a highly accurate identification of the target audience, building databases more rigorously and more extensively, and channels required for a promotional message to go directly to its recipient.

Suggested Citation

  • Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015. "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 4(2), pages 51-56, August.
    • Handle: RePEc:sdb:social:v:4:y:2015:i:2:p:51-56
    as

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    More about this item

    Keywords

    Direct marketing; direct mail; telmarketing; data; digital society;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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