Research classified by Journal of Economic Literature (JEL) codes

---

Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2020

• Gano-An Jonathan C. & Gempes Gloria P., 2020, "The Success and Failures of Sari-Sari Stores: Exploring the Minds of Women Micro-Entrepreneurs," HOLISTICA – Journal of Business and Public Administration, Sciendo, volume 11, issue 2, pages 25-51, August, DOI: 10.2478/hjbpa-2020-0017.
• Romana Fernando Acabado, 2020, "The Impact of Senior-Managerial Leadership Culture on Value Creation for Shareholders – A Study of Local and Multinational Companies in Portugal," Journal of Intercultural Management, Sciendo, volume 12, issue 2, pages 134-175, June, DOI: 10.2478/joim-2020-0041.
• Sobotkiewicz Dariusz, 2020, "Development or decline of marketing - systematic considerations," Management, Sciendo, volume 24, issue 1, pages 176-192, June, DOI: 10.2478/manment-2019-0042.
• Lupa-Wójcik Iwona, 2020, "Groups on Facebook as a Marketing Tool," Marketing of Scientific and Research Organizations, Sciendo, volume 37, issue 3, pages 17-32, September, DOI: 10.2478/minib-2020-0020.
• Pop Nicolae Al. & Baba Cristina Andrada & Anysz Raluca Năstase & Tohanean Dragos, 2020, "National branding strategy and its effects on business and tourism," Proceedings of the International Conference on Business Excellence, Sciendo, volume 14, issue 1, pages 1005-1013, July, DOI: 10.2478/picbe-2020-0095.
• Pop Nicolae Al. & Baba Cristina Andrada & Anysz Raluca Năstase & Tohanean Dragos, 2020, "National branding strategy and its effects on business and tourism," Proceedings of the International Conference on Business Excellence, Sciendo, volume 14, issue 1, pages 1005-1013, July, DOI: 10.2478/picbe-2020-0095.
• Caspers Cornelis G.W., 2020, "Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households," South East European Journal of Economics and Business, Sciendo, volume 15, issue 1, pages 1-13, June, DOI: 10.2478/jeb-2020-0001.
• Onețiu Darius Daniel, 2020, "The Impact of Social Media Adoption by Companies. Digital Transformation," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 30, issue 2, pages 83-96, June, DOI: 10.2478/sues-2020-0014.
• David Zenz, 2020, "Die Vernetzung Wiens mit den Städten Europas," wiiw Statistical Reports, The Vienna Institute for International Economic Studies, wiiw, number 9, Jun.
• Mark Harrison, 2020, "What Sponsors Want:An Inspirational Guide for Event Marketers," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11789, ISBN: ARRAY(0x5fb829a0), September.
• Mark Harrison, 2020, "The Business Of Sponsorship — It’S The Greatest Magic In Marketing," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "What Sponsors Want From You And Your Property," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Borrow Equity — The Definition Of Sponsorship," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Tell Stories — A Sponsor’S Tale," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Engage Stakeholders — Activate. Activate. Activate," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To See Proof — Don’T Be Afraid Of The Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "To Get Promoted … Not Fired," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "Building A Strategy — Planning For Success," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Mark Harrison, 2020, "The Future Of Sponsorship — Is It Already Here?," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "WHAT SPONSORS WANT An Inspirational Guide for Event Marketers".
• Michaela Jánská Patrícia Kollar Čeněk Celer, 2020, "Factors Influencing Purchases of Organic Food," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 23, issue 1, pages 81-94, May, DOI: 10.2478/zireb-2020-0006.
• Hastenteufel, Jessica & Kiszka, Sabrina, 2020, "Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes," IU Discussion Papers - Business & Management, IU International University of Applied Sciences, number 1/2020.
• Andreas Hefti & Shuo Liu & Armin Schmutzler, 2020, "Preferences, confusion and competition," ECON - Working Papers, Department of Economics - University of Zurich, number 344, Apr.

2019

• Miray Çelik & Volkan Öngel, 2019, "The Effect of Sponsorship Activities and Consumer-Oriented Activities on Growth Performance," American Journal of Economics and Business Administration, Science Publications, volume 11, issue 1, pages 47-60, October, DOI: 10.3844/ajebasp.2019.47.60.
• Mihai Andronie & Violeta-Elena Simion & Elena Gurgu & Adrian Dijmãrescu & Irina Dijmãrescu, 2019, "Social Responsibility of Firms and the Impact of Bio-Economy in Intelligent Use of Renewable Energy Source," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 21, issue 52, pages 520-520, August.
• Agnieszka Smalec, 2019, "City Placement and Set Jetting as Unconventional Marketing Communication Tools for Local Governments," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 165-171, November.
• Daniele Doneddu & Frederic Boy & Gabriela Jiga-Boy & Gareth Davies, 2019, "Subjective Well-being and Social Media Use in Emerging Adulthood: Findings from two UK University Millennial Cohorts," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 191-198, November.
• Anita Proszowska, 2019, "Analysis of Influence of Trade Fair Exhibitors’ Experiences on Their Decision to Re-Enter the Fair – Research Project," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 258-268, November.
• Raluca Ecaterina Brandabur & Mihaela Moisa Danaila & Crina Ramona Antip & Monica Maria Mihaila, 2019, "Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 357-367, November.
• Rimple Manchanda, 2019, "Materialism – A Conceptualization for Contemporary Research," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, volume 10, issue 1, pages 48-54, January, DOI: 10.18843/ijcms/v10i1/05.
• Cătălin Mihail Barbu & Anca Floriana Păunescu & Oprea Valentin Busu, 2019, "Promoting Social Innovation Using Marketing And Communication Tools," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 2, issue 47, pages 42-52, December.
• Iulia Novacescu, 2019, "Customer Insights In Automotive," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 51-60, May.
• Erika KULCSÁR & Kinga SZOCS, 2019, "Analysing The Sectors And Countries Of Origin For The Top Ranking Brands. Are There Any Common Patterns?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 35-53, November.
• Ioanna Dimitrakaki, 2019, "The Tourist Marketing And Analysis Of Tourist Satisfaction," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 54-63, November.
• Mircea FUCIU & Luigi DUMITRESCU, 2019, "Usage Of The Online By The Young Individuals And Young Adults. A Case Study Of The Romanian Internet Usage," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 1, issue 21, pages 1-4.
• Djeffel Ouarda, 2019, "Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, volume 1, issue 2, pages 120-137, June, DOI: 10.48100/merj.v1i2.34.
• Tajana MaruÅ¡ić, 2019, "Importance Of Marketing Mix In Successful Positioning Of Products And Services On The Market," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 28, issue 1, pages 431-446, june.
• Nataliia Butenko & Liudmyla Kot, 2019, "Methodological Approaches To The Evaluation Of The Effectiveness Of Partnership Relations," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 4, DOI: 10.30525/2256-0742/2019-5-4-42-49.
• Diana Raiko & Viktoriia Cherepanova, 2019, "Creation Of The Image And Brand Of The Enterprise On The Basis Of Marketing As A Philosophy Of Management," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 5, issue 2, DOI: 10.30525/2256-0742/2019-5-2-191-205.
• Laurent Cavenaile & Pau Roldan, 2019, "Advertising, innovation and economic growth," Working Papers, Banco de España, number 1902, Feb.
• Mihabad Abdulkareem Haji Al Habash & Yavuz Turkan, 2019, "The Impact of Marketing Deception In Building A Mental Image of The Consumer in The Services Market," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 3, issue 1, pages 49-73, August, DOI: https://dx.doi.org/10.33399/biibfad.
• Daniel Levy & Andrew T. Young, 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers, Bar-Ilan University, Department of Economics, number 2019-04, Apr.
• Daniel Levy & Avichai Snir, 2019, "If You Think 9-Ending Prices Are Low, Think Again," Working Papers, Bar-Ilan University, Department of Economics, number 2019-06, Jun.
• FUCIU Mircea, 2019, "Is The Addiction To The Online Social Media, Of Some Individuals, Affecting The Business Environment?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 71, issue 2, pages 53-64, September.
• FUCIU Mircea, 2019, "The Rise Of Instagram - Evolution, Statistics, Advantages And Disatvantages," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 71, issue 4, pages 53-63, December.
• Ana-Maria Nica, 2019, "Young Europeans – A Tourism Opportunity for the Capital City," CACTUS - The Tourism Journal for Research, Education, Culture and Soul, Bucharest University of Economic Studies, volume 20, issue 1.
• Matteo Lascialfari & Marie-Benoît Magrini & Pierre Triboulet, 2019, "The drivers of product innovations in pulse-based foods: insights from case studies in France, Italy and USA," Journal of Innovation Economics, De Boeck Université, volume 0, issue 1, pages 111-143.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019, "Peer effects in product adoption," CESifo Working Paper Series, CESifo, number 7685.
• Alexandru VREJOIU, 2019, "Assessment Of The Way In Which The Annual Publication Of Non-Financial Information Influences The Evolution Of The Share Price Of The Companies Listed On The Bucharest Stock Exchange," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 43, pages 109-119, December.
• Alexandra Giuliana ANDRONIC, 2019, "Internet Consumers' Perception Of Online Advertising," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 13, pages 71-79, July.
• Renata Francisco Baldanza & L�via Nogueira-Pellizzon, 2019, "Co-creation in conventional and collaborative businesses," Estudios Gerenciales, Universidad Icesi, volume 35, issue 151, pages 95-108.
• Arturo Cárdenas-Figueroa, 2019, "Teoría de modelos mentales y el constructo experiencia de marca: un estudio de caso en una escuela de negocios chilena," Estudios Gerenciales, Universidad Icesi, volume 35, issue 152, pages 301-312.
• Claudia Patricia Grisales Castro, 2019, "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 69-92, DOI: 10.22267/rtend.192002.123.
• Andrea Lorena Arteaga Flórez & Diego Marcel De La Rosa Salazar, 2019, "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, volume 20, issue 2, pages 93-115, DOI: 10.22267/rtend.192002.124.
• Andrea Lorena Arteaga Flórez & Edith Marcela Pianda Estrada & Ximena Alejandra Sandoval Montenegro, 2019, "City Branding como estrategia de mercado para promocionar el turismo en la ciudad de Ipiales," Revista Tendencias, Universidad de Narino, volume 20, issue 1, pages 22-52, DOI: 10.22267/rtend.192001.106.
• Криста Нейкова, 2019, "Концептуални Основи На Лоялността," Almanac of PhD Students, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 15, issue 15 Year 2, pages 51-77.
• Daliborka Blazeska & Natasha Ristovska, 2019, "The Use Of Social Media As An Effective Tool For Obtaining Sustainable Competitive Advantage," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 31-45.
• Далиборка Блажеска & Наташа Ристовска, 2019, "Използване На Социалните Медии Като Ефективен Инструмент За Изграждане На Устойчиви Конкурентни Предимства," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 34-49.
• Виктория Станчева, 2019, "Приложение На Математическото Моделиране При Управление На Клиентски Портфейли," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 1, issue 1 Year 20, pages 155-189.
• Halbheer, Daniel & Fruchter, Gila E. & Gerstner, Eitan & Reutterer, Thomas, 2019, "Funding Mechanisms for Higher Education: A Marketing Perspective," HEC Research Papers Series, HEC Paris, number 1329, Apr, DOI: 10.2139/ssrn.3377734.
• Ebbes, Peter & Germann, Frank & Grewal, Rajdeep, 2019, "Marketing Department Power and Board Interlocks," HEC Research Papers Series, HEC Paris, number 1330, Feb, DOI: 10.2139/ssrn.3322304.
• Md. Shakib Hossain & Sara Bintey Kabir & Nafisa Mahbub, 2019, "Competitive Strategies and Organizational Performance: Determining the Influential Factor Conquer Over the Rivals in the Food Industry of Bangladesh," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 100-105.
• Hala M.Y. Diebes & Raed A.M. Iriqat, 2019, "Social Media as a Strategic Marketing Communication Tool in Palestinian Mobile Telecom Companies - Business to Customers Relationship Perspective," International Review of Management and Marketing, Econjournals, volume 9, issue 3, pages 31-40.
• Fred A. Yamoah, 2019, "Fairtrade UK in Retrospect: From the Niche Genesis to the Revelatory Mainstreaming Marketing Strategy Era (Late 1950s - Late 2000s)," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 110-120.
• Mohannad A.M. Abu Daqar & Ahmad K. A. Smoudy, 2019, "The Role of Artificial Intelligence on Enhancing Customer Experience," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 22-31.
• Mohannad A. M. Abu Daqar & Ahmad K. A. Smoudy, 2019, "The Impact of Consumer Buying Behavior on Customer Relationship Management in the Banking Sector," International Review of Management and Marketing, Econjournals, volume 9, issue 4, pages 39-46.
• Sabrina O. Sihombing, 2019, "Analysis of the Relationship Between Image, Social Media, and Attitude to Predict Intention to Choose: An Empirical Investigation of Presidential Election in Indonesia," International Review of Management and Marketing, Econjournals, volume 9, issue 5, pages 9-16.
• Amged Saleh Shkeer & Zainudin Awang, 2019, "Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis," International Review of Management and Marketing, Econjournals, volume 9, issue 6, pages 87-97.
• Rossi, Mariacristina & Sansone, Dario & van Soest, Arthur & Torricelli, Costanza, 2019, "Household preferences for socially responsible investments," Journal of Banking & Finance, Elsevier, volume 105, issue C, pages 107-120, DOI: 10.1016/j.jbankfin.2019.05.018.
• Helmers, Christian & Krishnan, Pramila & Patnam, Manasa, 2019, "Attention and saliency on the internet: Evidence from an online recommendation system," Journal of Economic Behavior & Organization, Elsevier, volume 161, issue C, pages 216-242, DOI: 10.1016/j.jebo.2019.04.010.
• Rahmani, Djamel & Loureiro, Maria L., 2019, "Assessing drivers’ preferences for hybrid electric vehicles (HEV) in Spain," Research in Transportation Economics, Elsevier, volume 73, issue C, pages 89-97, DOI: 10.1016/j.retrec.2018.10.006.
• Carattini, Stefano & Levin, Simon & Tavoni, Alessandro, 2019, "Cooperation in the climate commons," LSE Research Online Documents on Economics, London School of Economics and Political Science, LSE Library, number 100784, Jul.
• Supachart Iamratanakul, 2019, "Modeling of Critical Success Factors of Thai Retailers: Interpretive Structural Modeling Approach," International Symposia in Economic Theory and Econometrics, Emerald Group Publishing Limited, "Asia-Pacific Contemporary Finance and Development", DOI: 10.1108/S1571-038620190000026005.
• R.A. Ramazanov, 2019, "Development of Electronic Communications in the Financial Market-Based System," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 1, pages 86-92.
• Kalieva О.М. & Karelin N.V., 2019, "Marketing Management in Urban Passenger Transportation Innovations," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), volume 0, issue Special 2, pages 211-220.
• Ersa Lanang SANJAYA & Jimmy Ellya KURNIAWAN & Stefani VIRLIA, 2019, "Adolescents’ Entrepreneurial Orientation Based on Leisure Time," Expert Journal of Business and Management, Sprint Investify, volume 7, issue 1, pages 36-43.
• Singgih SANTOSO, 2019, "Examining Relationships between Destination Image, Tourist Motivation, Satisfaction, and Visit Intention in Yogyakarta," Expert Journal of Business and Management, Sprint Investify, volume 7, issue 1, pages 82-90.
• Bogdan AVRAM, 2019, "Airlines Customer Segmentation in the Hyper-Competition Era," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 137-143.
• Simona VINEREAN & Alin OPREANA, 2019, "Social Media Marketing Efforts of Luxury Brands on Instagram," Expert Journal of Marketing, Sprint Investify, volume 7, issue 2, pages 144-152.
• Megawati Simanjuntak, 2019, "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr545, Sep.
• Gede Ginaya, 2019, "Mixed-Strategies of Marketing in BBTF: Seller Persuasion Towards Prospective Buyers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr203, Mar.
• Ni Putu Nursiani, 2019, "Spirituality and Entrepreneurs: Analysis of Entrepreneurial Motivation," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr209, Mar.
• Pei-Chu, Hung, 2019, "Understanding What Drives Consumers to Use Gourmet Apps: Applying a Relationship Quality Perspective," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr210, Mar.
• Edi Wibowo, 2019, "Relationship Management of Cafe Customers around Universitas Sebelas Maret Surakarta - Indonesia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr211, Mar.
• Andreas Samudro, 2019, "How Commitment, Satisfaction, and Cost Fluctuations Influence Customer Loyalty," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr217, Jun.
• Nor Azimah Kamaruddin, 2019, "Viral Advertisement: Conceptualisation of Factors Affecting Viral Behaviour," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr219, Jun.
• Setyani Dwi Lestari, 2019, "The Effect of Product, Service, and Customer Satisfaction on Word-of-Mouth Behavior," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr221, Jun.
• Yosef Budi Susanto, 2019, "The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To- Order' SMEs," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr222, Sep.
• Vonny Susanti, 2019, "How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr224, Sep.
• Yeshika Alversia, 2019, "The Influence of Online Review on Consumers' Purchase Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr225, Sep.
• Angela Ya-Ping, 2019, "Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market: Mediating Effects of Perceived Authenticity," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr226, Sep.
• Milomir Vojvodic, 2019, "The Role of Customer-Centric, Cross-Functional Integration in Data Governance," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr229, Dec.
• Rasa Smaliukiene & Salvatore Monni, 2019, "A step-by-step approach to social marketing in energy transition," Post-Print, HAL, number hal-02115288, Mar, DOI: 10.9770/ird.2019.1.1(2).
• Yassine El Bouchikhi, 2019, "Encouraging appropriation: immersion as a strategy to enhance the online video, watching experience appraisal," Post-Print, HAL, number hal-02290879, Jun.
• Sandra Soče Kraljević & Kristian Božić, 2019, "Research Of Consumer Preferences In Choosing Chain Stores," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 3, pages 477-495, DOI: 10.32910/ep.70.3.6.
• Edo Rajh, 2019, "A Scale For Measuring Country Brand Equity," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 3, pages 519-528, DOI: 10.32910/ep.70.3.8.
• Dinko Bilić, 2019, "Influence Of E-Communication On Raising The Level Of Efficiency Of The City Of Zagreb As A Tourist Destination," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 70, issue 6, pages 849-868, DOI: 10.32910/ep.70.6.3.
• Mary Beth McCabe & Mary Beth McCabe, 2019, "Mobile Marketing Strategies For Educational Programs," Business Education and Accreditation, The Institute for Business and Finance Research, volume 11, issue 1, pages 111-121.
• Mitch Kramer, 2019, "Social Media Networking And The Impact It Has On Enterprise Application Software," Global Journal of Business Research, The Institute for Business and Finance Research, volume 13, issue 2, pages 37-45.
• Pedro Pablo Dorantes Torres & Mayanyn Larrañaga Moreno & Maria Teresa Ortega Flores, 2019, "Service Quality In Company Providing Educational Services: A Case Study Calidad En El Servicio De Empresa Que Ofrece Servicios Educativos: Caso De Estudio," Revista Global de Negocios, The Institute for Business and Finance Research, volume 7, issue 3, pages 73-85.
• Ioannis ANTONIADIS & Stamatis KONTSAS & Konstantinos SPINTHIROPOULOS, 2019, "Blockchain and Brand Loyalty Programs: A Short Review of Applications and Challenges," International Conference on Economic Sciences and Business Administration, Spiru Haret University, volume 5, issue 1, pages 8-16, November.
• Mualla AKÇADAÄž & Tuba AHISKALI BOZKURT, 2019, "Determination Of The Reasons For Prefence Of Fast Food Products: An Application On Students Of Sivas Republic University," JOURNAL OF LIFE ECONOMICS, Holistence Publications, volume 6, issue 4, pages 449-462, October, DOI: 10.15637/jlecon.6.028.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019, "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, volume 5, issue 3, pages 12-19, September.
• Md. FarhanFaruqui & Fabliha Tasnim Hride, 2019, "Influence of Shelf Space Arrangement on Buying Behavior," International Journal of Business and Social Research, LAR Center Press, volume 9, issue 3, pages 52-60, March.
• Prokopenko Olha & Bozhkova Viktoriya & Chayen Samuel, 2019, "The Theoretical And Methodological Bases Of Peace Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 16, issue 1, pages 99-111.
• Savica Dimitrieska & Elizabeta Stamevska & Aleksandra Stankovska, 2019, "Inclusive Marketing – Reality Or Make Up," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 16, issue 2, pages 112-119.
• Kitchenko Olena & Kuchina Svitlana, 2019, "Enterprise communication policy indicators analysis as a part of marketing audit," Technology audit and production reserves, 3(47) 2019, Socionet;Technology audit and production reserves, volume 3, issue 4(47), pages 51-54.
• Plamen Sredkov, 2019, "The Subject’s Ways of Influencing the Object of Manipulation," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 111-124, December.
• Jana Rybanska & Ludmila Nagyova & Filip Tkac, 2019, "Selected Psychological Factors As Predictors Of Consumer Choice In The Milk Product Market," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 14, issue 3, pages 287-298, September, DOI: https://doi.org/10.31648/oej.4376.
• Nemer Aburumman & Asisa Nieto, 2019, "The Effect Of Products Attributes Customer Satisfaction On Brand Loyalty In The Electronic Appliances Industry: Case Of Jordan," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, volume 4, issue Special, pages 39-51, May.
• Stefano Carattini & Simon Levin & Alessandro Tavoni, 2019, "Cooperation in the Climate Commons," Review of Environmental Economics and Policy, Association of Environmental and Resource Economists, volume 13, issue 2, pages 227-247.
• Adriana Manolică & Teodora Roman & Alina Ioana Roman, 2019, "Like It or Not: Facebook Advertising Triggers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 450-456, August.
• Daniel Dăneci-Pătrău, 2019, "Marketing Research on the Competitive Travel Products Design," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 459-466, December.
• Dana Adriana LupÈ™a-Tătaru, 2019, "The New Key of Competitive Advantage in Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 515-518, December.
• IonuÈ›-Claudiu Popa, 2019, "Competition in Air Transport Services in the Liberalized Market in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 567-571, December.
• Luis-Alberto Casado-Aranda & Francisco J. Liébana-Cabanillas & Juan Sánchez-Fernández, 2019, "Procesamiento neuronal de señales de seguridad y riesgo online: un estudio neurocientífico," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1902, Jan, revised Jan 2019.
• Neme-Chaves, Samir Ricardo & Rodríguez-González, Liliana Yamile, 2019, "Un análisis bibliométrico del brand equity 1991-2018 || A bibliometric analysis of brand equity 1991 - 2018," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 28, issue 1, pages 364-380, December.
• Fildes, Robert & Ma, Shaohui & Kolassa, Stephan, 2019, "Retail forecasting: research and practice," MPRA Paper, University Library of Munich, Germany, number 89356, Oct.
• Levy, Daniel & Young, Andrew, 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," MPRA Paper, University Library of Munich, Germany, number 94148, May.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 94469, Jun.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," MPRA Paper, University Library of Munich, Germany, number 96614, Oct.
• Semenova, Daria & Temirkaeva, Maria, 2019, "The Comparison of Methods for IndividualTreatment Effect Detection," MPRA Paper, University Library of Munich, Germany, number 97309, Sep, revised 23 Sep 2019.
• Ondřej Machek & Martin Machek & Michele Stasa, 2019, "Financial performance of eponymous firms in the Czech Republic," Acta Oeconomica Pragensia, Prague University of Economics and Business, volume 2019, issue 2, pages 38-48, DOI: 10.18267/j.aop.620.
• Amalia DUTU & Otilia OLTEANU, 2019, "The Profile Of Luxury Products Consumer: The Romanian Case," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 18, issue 2, pages 48-59.
• Schunke, Martin, 2019, "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103512.
• Schunke, Martin, 2019, "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103521.
• Meltem Kiygi Calli & Semih Kilic, 2019, "Determination of Packaging Design Factors Affecting Product Preferences by Part-Worth Conjoint Analysis: A Study on Organic Soap Products," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 259-276.
• Bilge Nur Ozturk & Serkan Akinci, 2019, "The Impact of Advertising Content on Purchase Intention: A Moderated Mediation Model of Attitude toward the Product and Environmental Concern," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 1, pages 277-296.
• Edin Guclu Sozer, 2019, "The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 2, pages 541-555.
• Ram Kesavan & Oswald Mascarenhas & Michael D. Bernacchi, 2019, "Passive Consumers, Vulnerabilities and Public Policies," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1095-1108.
• Erkan Ozdemir & Gamze Akcay, 2019, "The Effect of Gender Identity on Consumers’ Impulse Buying Behavior and The Moderating Role of Biological Sex," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 10, issue 5, pages 1109-1125.
• Muhammad Raza & Reema Farooghi & Saeed Abbas Shah, 2019, "Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 1, pages 12-33.
• Sadia Kausar, 2019, "Impact of Senior Management Support, Employees' Involvement, and Open Corporate Culture on The Motivation of Employees: An Empirical Study," Sukkur IBA Journal of Management and Business, Sukkur IBA University, volume 6, issue 2, pages 99-113.
• Jose Ramon Saura & Ana Reyes-Menendez & Pedro Palos-Sanchez & Ferrão Filipe, 2019, "Discovering Ugc Communities To Drive Marketing Strategies: Leveraging Data Visualization," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 7, issue 3, pages 261-272.
• Alejandro Vázquez Durán, 2019, "Procedimiento para medir la satisfacción de los clientes en el comercio minorista," Revista Cubana de Finanzas y Precios, Ministerio de Finanzas y Precios, Cuba, volume 3, issue 2, pages 25-31.
• Fidel de la Oliva de Con & Alejandro García Figal, 2019, "Diagnóstico del poder predictivo del análisis fundamental y de técnicas de extracción de señales," Revista Cubana de Finanzas y Precios, Ministerio de Finanzas y Precios, Cuba, volume 3, issue 2, pages 32-43.
• Fidel de la Oliva de Con & Renaldo Molina Fernández, 2019, "Diagnóstico del poder predictivo para técnicas de predicción del tipo de cambio," Revista Cubana de Finanzas y Precios, Ministerio de Finanzas y Precios, Cuba, volume 3, issue 4, pages 50-61.
• Happy Salas Fuentes & Alvaro de la Cruz Duharte, 2019, "Procedimiento para la identificación de los gastos medioambientales en la Sucursal CIMEX Guantánamo," Revista Cubana de Finanzas y Precios, Ministerio de Finanzas y Precios, Cuba, volume 3, issue 4, pages 98-113.
• Ioan Aurelian STĂNESCU & Elena GURGU, 2019, "The Strategy Of Promoting And Selling Medicines On The Romanian Market," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 4, pages 97-112.
• Nicat HACIYEV, 2019, "The Role Of Customer Satisfaction In Increasing Sales In The Service Sector," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, volume 19, issue 4, pages 113-126.
• Ljupka Naumovska & Gordana Serafimovic & Ljupco Efremov, 2019, "Exposure And Use Of Mobile Media Devices By Children: Challenges And Implications," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 10, issue 1, pages 125-134.
• Violeta Milenkovska & Blagica Novkovska, 2019, "How To Build Total Quality Management System For Higher Education In A Small Country," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 10, issue 2, pages 227-235.
• Songporn Hansanti & Thanabadee Wayuwattanasiri & Daoroong Aiyadech, 2019, "MARKETING FACTORS AND BRAND EQUITY IN ON THE CONSUMER?S BUYING DECISION OF MODERN TRADE THE DOHOME IN BANGKOK AND ITS ViCINITY," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8710578, Jul.
• Gulcin Ipek Emeksiz, 2019, "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8710904, Jul.
• Naglaa Diaa Ramzy & Sireen Abdulhalim & Pansee Mashaly, 2019, "Exploring In-Game Advertising and Brand Recall," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8711878, Jul.
• Soumaya Cheikhrouhou & Deny Bélisle, 2019, "Package Transparency, Opacity, and Windowing: An Investigation of the Canadian Food Industry Practices," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912334, Oct.
• Iwona Lupa-Wójcik, 2019, "To What Extent Household Members Influence The Purchasing Decisions Of Facebook Users In Case Of Selected Products? New Facebook Ad Tool Consideration," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 9912339, Oct.
• Gulcin Ipek Emeksiz, 2019, "The Factors Which Lead Brands To Use Social Media In External Corporate Communication," International Journal of Social Sciences, International Institute of Social and Economic Sciences, volume 8, issue 2, pages 75-87, September.
• Lorenza Kirana & Nila A. Windasari, 2019, "Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 9, pages 30-41.
• Urszula Swierczynska-Kaczor, 2019, "Exploring the Relationship Between Viewer Experience and Movie Genre – A Study Based on Text Mining of Online Movie Reviews (Relacja pomiedzy doswiadczeniami widza a gatunkiem filmowym – badanie opart," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 17, issue 85, pages 154-175.
• Myriam Ertz & Fabien Durif & Manon Arcand, 2019, "A conceptual perspective on collaborative consumption," AMS Review, Springer;Academy of Marketing Science, volume 9, issue 1, pages 27-41, June, DOI: 10.1007/s13162-018-0121-3.
• Martin Reisenbichler & Thomas Reutterer, 2019, "Topic modeling in marketing: recent advances and research opportunities," Journal of Business Economics, Springer, volume 89, issue 3, pages 327-356, April, DOI: 10.1007/s11573-018-0915-7.
• Verena Hüttl-Maack & Doreén Pick & Heribert Gierl, 2019, "Handle with care! How majority cues can reduce the negative effects of warnings of foreseeable product failures," Review of Managerial Science, Springer, volume 13, issue 4, pages 689-723, August, DOI: 10.1007/s11846-017-0259-7.
• Marcin Chrząścik, 2019, "Modelling promotion strategies in local government units with the application of structural equation modelling (SEM) with an example of Warmia and Mazury region," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, volume 7, issue 2, pages 1258-1278, December, DOI: 10.9770/jesi.2019.7.2(32).
• Rasa SmaliukienÄ— & Rasa SmaliukienÄ— & Salvatore Monni, 2019, "A step-by-step approach to social marketing in energy transition," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 1, issue 1, pages 19-32, March, DOI: 10.9770/ird.2019.1.1(2).
• Daniel Levy & Andrew T. Young, 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 005-19 JEL Codes: A14, E1.
• Daniel Levy & Avichai Snir, 2019, "If You Think 9-Ending Prices Are Low,Think Again," Working Papers, International School of Economics at TSU, Tbilisi, Republic of Georgia, number 006-19 JEL Codes: M30, M3.
• Dionisia Tzavara & Phaedra Clarke & Fotios Misopoulos, 2019, "An Investigation of the Impact of Facebook and Instagram on Consumer Buying Behaviour: The Case of Retail Fashion Consumers in Rhodes, Greece," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 12, issue 2, pages 81-87, December.
• Amra Grcic & Ensar Mekic, 2019, "Predictors Of M-Continuance Intention: Case Of Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, volume 17, issue 2, pages 27-40, November.
• Tsanko Stefanov, 2019, "Major Influences on Business Purchases," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 1, pages 104-109, April, DOI: 10.36997/IJUSV-ESS/2019.8.1.104.
• Penka Goranova, 2019, "Personal Sales and e-Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, volume 8, issue 2, pages 163-170, August, DOI: 10.36997/IJUSV-ESS/2019.8.2.163.
• Sagan Adam, 2019, "Sample Size in Multilevel Structural Equation Modeling – The Monte Carlo Approach," Econometrics. Advances in Applied Data Analysis, Sciendo, volume 23, issue 4, pages 63-79, December, DOI: 10.15611/eada.2019.4.05.
• Skackauskiene Ilona & Vilkaite-Vaitone Neringa, 2019, "Methodological Perspective of Evaluation of Green Marketing Performance," Economics and Business, Sciendo, volume 33, issue 1, pages 183-191, January, DOI: 10.2478/eb-2019-0013.
• Kelemen-Erdős Anikó & Molnár Adél, 2019, "Cooperation or Conflict? The Nature of the Collaboration of Marketing and Sales Organizational Units," Economics and Culture, Sciendo, volume 16, issue 1, pages 58-69, June, DOI: 10.2478/jec-2019-0007.
• Durana Pavol & Kliestikova Jana & Kovacova Maria, 2019, "The Quality of Brand Products: Expected Attributes vs. Perceived Reality," Economics and Culture, Sciendo, volume 16, issue 1, pages 98-107, June, DOI: 10.2478/jec-2019-0011.
• Savić Jovana & Veselinović Nevena, 2019, "Measuring Clients’ Attitudes About Banking Services Quality Using the SERVQUAL Model," Economic Themes, Sciendo, volume 57, issue 2, pages 201-217, June, DOI: 10.2478/ethemes-2019-0012.
• Seiler Bartosz & Bortnowska Hanna, 2019, "The identity of the largest enterprises located in Poland and communication of corporate social activities on corporate websites," Management, Sciendo, volume 23, issue 2, pages 98-123, December, DOI: 10.2478/manment-2019-0021.
• Hajdas Monika, 2019, "Cultural Codes and Brand Equity Relations – Exploratory Study and Research Implications," Management Sciences. Nauki o Zarządzaniu, Sciendo, volume 24, issue 1, pages 19-27, March, DOI: 10.15611/ms.2019.1.03.
• Mokoena Bakae Aubrey, 2019, "The Relationship Between Selected Market Orientation Dimensions and Organizational Performance within Universities in South Africa," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, volume 64, issue 3, pages 54-68, December, DOI: 10.2478/subboec-2019-0015.
• Partenie Cristina-Veronica, 2019, "From Intent to Action – A Study Regarding High School Students’ Motivation in Choosing a University," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 29, issue 2, pages 17-32, June, DOI: 10.2478/sues-2019-0006.
• Zhe Chen & Kai Li, 2019, "Selling Ability in Export Market," Working Papers, Wang Yanan Institute for Studies in Economics (WISE), Xiamen University, number 2019-07-08, Jul.
• Petra Leonora Cvitanović, 2019, "Navigating new marketing technologies, channels and metrics," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1902, Jan.
• Petra Leonora Cvitanović, 2019, "Unaprjeđenje strategije konkurentskog pozicioniranja poduzeća primjenom marketinške revizije," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1904, Jan.
• Ružica Brečić & Anđela Morović, 2019, "Analiza stavova roditelja o zdravoj hrani i prehrani djece," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1906, Nov.
• Besim Beqaj Arta Krasniqi Valon Beqaj, 2019, "Dividend Policies and Business Groups: the Case of Croatia," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 22, issue SCI2, pages 39-53, December.
• Levy, Daniel & Young, Andrew T., 2019, "Promise, Trust and Betrayal: Costs of Breaching an Implicit Contract," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 197001.
• Snir, Avichai & Levy, Daniel, 2019, "If You Think 9-Ending Prices Are Low, Think Again," EconStor Preprints, ZBW - Leibniz Information Centre for Economics, number 198044.
• Paha, Johannes, 2019, "Anchoring, Reference Prices, and List Price Collusion," VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy, Verein für Socialpolitik / German Economic Association, number 203625.

2018

• Tatiana GUTIUM, 2018, "Classification Of The Competitiveness’ Factors And New Approaches To Assessing The Competitiveness," Economy and Sociology, The Journal Economy and Sociology, issue 2, pages 65-74.