Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General

2016

• Scot R Wheeler, 2016, "Testing & Optimization. Marketing Automation. Attribution," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "Data Management, Models, and Algorithms," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Scot R Wheeler, 2016, "The Cultural and Organizational Impact of Data," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Architecting Experience A Marketing Science and Digital Analytics Handbook".
• Luiz Moutinho, 2016, "San Pellegrino (Italy)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Nintendo Wii (Japan)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Zara (Spain)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Lenovo (China)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Red Bull (Austria)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "SingTel (Singapore)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Foster's (Australia)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Google Phone (The U.S.)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Walkers (The U.K.)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "TAG Heuer (Switzerland)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Cirque du Soleil (Canada)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Currys (U.K.)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 12, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Cold Storage (Singapore)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 13, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Microsoft (The U.S.)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 14, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "National Australia Bank (Australia)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 15, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Acer (Taiwan)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 16, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Kerry (Ireland)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 17, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Siemens (Germany)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 18, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "ING (Holland)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 19, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Electrolux (Sweden)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 20, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "British Airways (The U.K.)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 21, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Grundfos (Denmark)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 22, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Petrobras (Brazil)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 23, "Worldwide Casebook in Marketing Management".
• Luiz Moutinho, 2016, "Accor (France)," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 24, "Worldwide Casebook in Marketing Management".
• Dario Dunković, 2016, "The effectiveness of offering food samples to increase purchase involvement in supermarket settings," EFZG Working Papers Series, Faculty of Economics and Business, University of Zagreb, number 1604, Aug.
• Rekettye, Gábor Jr. & Rekettye, Gábor, 2016, "Findings of an International Research on the Future of Marketing Communication," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016".
• Paasche, Jaqueline, 2016, "Kopieren, transformieren, kombinieren: Ideenklau und Plagiarismus in der Werbung," Beiträge der Hochschule Pforzheim, Pforzheim University, number 155.

2015

• Rajan Arapi, 2015, "Creativity As A Success Factor In Promotional Aspect Of Products In Production Companies," CBU International Conference Proceedings, ISE Research Institute, volume 3, issue 0, pages 001-006, September, DOI: 10.12955/cbup.v3.576.
• Nikola Milicevic & Aleksandar Grubor, 2015, "The effect of backroom size on retail product availability – operational and technological solutions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 39, pages 661-661, May.
• Juraj Cheben & Drahoslav Lancaric & Radovan Savov & Marián Tóth, 2015, "Towards Sustainable Marketing: Strategy in Slovak Companies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 855-855, August.
• Marian Siminica & Liviu Craciun & Adina Dinu, 2015, "The Impact of Corporate Sustainability Strategies on the Financial Performance of Romanian Companies in the Context of Green Marketing," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 17, issue 40, pages 994-994, August.
• Carmen Balan, 2015, "Marketing Trends in the Online Retailing of Books in Romania," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 218-226, July.
• Daniel Moise, 2015, "Events Marketing 4-D Research," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, volume 1, issue 1, pages 227-232, July.
• Liu, Xiaoou & Lopez, Rigoberto & Zhu, Chen, 2015, "Can Voluntary Nutrition Labeling Lead to a Healthier Food Market?," 2016 Allied Social Sciences Association (ASSA) Annual Meeting, January 3-5, 2016, San Francisco, California, Agricultural and Applied Economics Association, number 212818, DOI: 10.22004/ag.econ.212818.
• Ion Stancu, 2015, "A New Vision In Sales: Satisfying Customer Needs And Social Responsibility," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 43, pages 163-168.
• Mihaela MANEA, 2015, "Wine Tourism In Western Moldova - To A Future Alsace?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 111-123, May.
• Erika KULCSÁR & PhD Rozalina Zsófia SIMON, 2015, "The Magic Of Dark Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 124-136, May.
• Claudia Maria CACOVEAN, 2015, "Marketing – A Way To Increase The Value Of The Performing Arts," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 137-150, May.
• Andrada IACOB, 2015, "Consequences Of Employee’S Customer Orientation In Public Services," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 169-180, May.
• Georgeta-Madalina MEGHISAN, 2015, "Cultural Influences On Pre-Pay Mobile Telecommunications Services Users," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 181-187, May.
• Hyuk KIM, 2015, "Global Public Private Partnership: An Analogical Reasoning Model," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 188-204, May.
• Dorian-Laurentiu FLOREA, 2015, "A Theory Of Consumer’S Perceived Risk Under The Halo Effect," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 205-215, May.
• Daniela FUNDEANU, 2015, "Model Of Health Tourism Development - Spa Tourism Cluster In Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 216-227, May.
• Bogdan BUDICA & Adrian Florin Budica-Iacob, 2015, "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 228-235, May.
• Mandy Loh & Maisarah Ahmad & Suhaila Abdul Kadir & Syed Shah Alam, 2015, "Influence Of Customer Values And Self-Image Congruity On Customer Behavior-Based Crm Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 23-44, May.
• Flaviu MEGHISAN, 2015, "Comparative Analysis Of The Tourist Activity At The Level Of South-West Oltenia Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 236-252, May.
• Cristina Maria BALGARADEAN & Raluca BABUT, 2015, "Young People’S Perceptions Towards Sexuality In Advertising," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 63-77, May.
• Lavinia DOVLEAC & Marius BALASESCU & Simona BALASESCU, 2015, "The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 78-91, May.
• Mohammed Belal UDDIN, 2015, "Investigating The Determinants Of Student Academic Performance: A Study On Comilla University," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 259-273, November.
• Lokhman Hakim BIN OSMAN, 2015, "Network Communication Model: Propensity Of Network Inter-Connectivity Based On Types Of Network Relations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 274-294, November.
• Mohammad MASUKUJJAMAN & Chamhuri SIWAR & Reaz MAHMUD & Syed Shah ALAM, 2015, "Banker’S Perception On Green Banking-An Empirical Study On Islamic Banks In Bangladesh," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 295-310, November.
• Ovidiu I. MOISESCU, 2015, "Development And Validation Of A Measurement Scale For Customers’ Perceptions Of Corporate Social Responsibility," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 311-332, November.
• Alexandra-Codruta POPESCU (BÎZOI), 2015, "On The Sustainability Of Fast Fashion Supply Chains – A Comparison Between The Sustainability Of Inditex And H&M’S Supply Chains," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 333-352, November.
• Erika KULCSÁR & Emoke SZABÓ, 2015, "Is The Behaviour Of Banking Services Consumers In Miercurea Ciuc Gender Different?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 382-391, November.
• Matea Matic & Barbara Puh & Vanja Vlahovic, 2015, "Exploring Consumers Purchase Attitudes Towards Natural Cosmetics," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, volume 24, issue 2, pages 433-448, december.
• Viktoriia Paziuk, 2015, "Life Cycle Of A Wine Brand," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 1, issue 2, DOI: 10.30525/2256-0742/2015-1-2-122-127.
• BUCUR Luiza Emanuela, 2015, "Characteristics Of Online Banking Products And Services," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 33-46, September.
• CAZACU Lavinia & OPRESCU Alina Elena, 2015, "Healthcare Marketing - A Relational Approach," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 5, pages 59-72, September.
• ILHAN Gullu, 2015, "An Application On The Efficiency Of Customs Union: Turkey-Eu Customs Union," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 67, issue 6, pages 158-177, December.
• Christian Helmers & Pramila Krishnan & Manasa Patnam, 2015, "Attention and Saliency on the Internet: Evidence from an online recommendation system," Cambridge Working Papers in Economics, Faculty of Economics, University of Cambridge, number 1532, Nov.
• Christian Helmers & Pramila Krishnan & Manasa Patnam, 2015, "Attention and Saliency on the Internet: Evidence from an Online Recommendation System," Cambridge Working Papers in Economics, Faculty of Economics, University of Cambridge, number 1563, Nov.
• Andrew Ching & Robert Clark & Ignatius Horstmann & Hyunwoo Lim, 2015, "The Effects of Publicity on Demand: The Case of Anti-cholesterol Drugs," Working Papers, Canadian Centre for Health Economics, number 150007, Jun.
• Marcela Sefora (SANA) NEMTEANU & Teodora Mihaela TARCZA, 2015, "The Influence Of Personal, Situational And Organizational Factors On Volunteers Committement," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 34, pages 463-471, November.
• Paula VOICU & Petruta MIHAI, 2015, "Application Of Technical Level On Two Fruit And Vegetable Juicers," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 587-591, April.
• Luis Araya-Castillo & Manuel Antonio Escobar-Farfan, 2015, "Personalidad de marca de las escuelas de negocios en Chile: Propuesta de modelo," Revista Ad-Minister, Universidad EAFIT, issue 27, pages 53-73.
• Krishnan, Pramila & Helmers, Christian & Patnam, Manasa, 2015, "Attention and Saliency on the Internet: Evidence from an Online Recommendation System," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10939, Nov.
• Gökhan AYDIN, 2015, "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, EconSciences Journals, volume 2, issue 3, pages 196-202, September.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, EconSciences Journals, volume 2, issue 3, pages 108-131, September.
• Dimitar Kolev,, 2015, "Sharing and disclosure of informal consumer information (A cross-cultural study of India and Bulgaria)," Yearbook of D. A. Tsenov Academy of Economics, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, volume 118, issue 1, pages 151-186, April.
• Kalka, Regine & Bär, Greta, 2015, "Herausforderungen und Besonderheiten der Zielgruppe Silver Surfer im Hinblick auf die Gestaltung eines Webshops
  [Challenges and Characteristics of the Target Group Silver Surfer with Regard to the ," Duesseldorf Working Papers in Applied Management and Economics, Duesseldorf University of Applied Sciences, number 33, Aug.
• Syedah Shan E. Ahmad, 2015, "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, volume 5, issue 3, pages 114-121.
• Banu Külter Demirgüneþ, 2015, "Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More," International Review of Management and Marketing, Econjournals, volume 5, issue 4, pages 211-220.
• Puntoni, S., 2015, "Embracing Diversity," ERIM Inaugural Address Series Research in Management, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam., number EIA-2015-061-MKT, Mar.
• Mira Rakic, Beba Rakic, 2015, "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2014-04, Jan.
• Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015, "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues, „Ekonomika“ Society of Economists, Niš (Serbia), number 2015-02, Jun.
• Luis Enrique IBARRA MORALES & Jesús VELÁZQUEZ & Lourdes PARTIDA & Cinthia FRANCO, 2015, "Quality Service and Its Relation With Global Satisfaction in Fast Food Consumers. A Case Study," Expert Journal of Business and Management, Sprint Investify, volume 3, issue 2, pages 119-128.
• Youcef SOUAR & Keltouma MAHI & Imane AMEUR, 2015, "The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company," Expert Journal of Marketing, Sprint Investify, volume 3, issue 1, pages 1-10.
• Eric Anderson & Benjamin A. Malin & Emi Nakamura & Duncan Simester & Jón Steinsson, 2015, "Informational Rigidities and the Stickiness of Temporary Sales," Staff Report, Federal Reserve Bank of Minneapolis, number 513, Jun.
• Lagin, Madelen & Gebert-Persson, Sabine, 2015, "Defining the links between retail price strategies and price tactics," HUI Working Papers, HUI Research, number 110, Mar.
• BUDACIA, Andreea & PERJU-MITRAN, Alexandra, 2015, "The coordinates of quality and satisfying the consumers’ needs," Holistic Marketing Management Journal, Holistic Marketing Management, volume 5, issue 1, pages 23-29, March.
• Caner Dincer & Banu Dincer, 2015, "Are Employees Concerned About Corporate Social Responsibility?," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, volume 5, issue 7, pages 17-28, July.
• Suraj Kushe Shekhar, 2015, "Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India," Hyperion Economic Journal, Faculty of Economic Sciences, Hyperion University of Bucharest, Romania, volume 3, issue 3, pages 19-23, September.
• Lucinda Parmer & John Dillard, 2015, "The Relationship Between Personality And Consumer Behavior Buying Patterns Within The Automobile Industry," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 8, issue 1, pages 1-13.
• Luis Enrique Ibarra Morales & Emma Vanessa Casas Medina & Erika Olivas Valdez & Karla Maria Barraza Martínez, 2015, "Sustainable Marketing As Global Positioning Strategy In The Mexican Franchise Operating In The City Of Hermosillo, Sonora,El Marketing Sustentable Como Estrategia De Posicionamiento Global En Las Fran," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 1, pages 93-109.
• Hector Hugo Perez Villarreal & Mario Alberto Lagunes Perez & Sofia Elba Vazquez Herrera & Jesus Igor Heberto Barahona Torres, 2015, "Perceptions Of Customerâ´S Satisfaction In Financial Institutions: Evidence At Puebla, Mexico, Las Percepciones De La Satisfaccion Del Cliente En Las Entidades Financieras: Evidencia De Puebla, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 8, issue 6, pages 29-38.
• Miranda González, Francisco Javier & Rubio Lacoba, Sergio & Chamorro Mera, Antonio & Correia Loureiro, Sandra María, 2015, "Determinantes De La Intención De Uso De Facebook En El Proceso De Decisión De Compra / Determining Factors Of The Intended Use Of Facebook In The Purchase Decision Process," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 21, issue 1, pages 26-34.
• Semra DOĞAN & B.Zafer ERDOĞAN, 2015, "Güven, Memnuniyet, Alternatiflerin Çekiciliği ve Değişime Direnç Değişkenlerinin Tutumsal ve Davranışsal Marka Bağlılığı Üzerindeki Etkilerinin Türk GSM Sektöründe Karşılaştırılması," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 30, issue 346, pages 37-64.
• Volkan YENİARAS & Halil KIYMAZ, 2015, "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, volume 30, issue 352, pages 09-30.
• Juan Miguel Alcántara-Pilar & Salvador del Barrio-García & Lucia Porcu & Esmeralda Crespo-Almendros, 2015, "Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 14, issue 1, pages 79-104, June.
• Raccanello, Kristiano & Romero-García, David Arturo & Aceves-Medina, Juan Sebastián, 2015, "Falta de transparencia y arrepentimiento del consumidor," eseconomía, Escuela Superior de Economía, Instituto Politécnico Nacional, volume 0, issue 42, pages 7-32, primer se.
• Ponzo, Michela & Scoppa, Vincenzo, 2015, "Experts' Awards and Economic Success: Evidence from an Italian Literary Prize," IZA Discussion Papers, Institute of Labor Economics (IZA), number 8765, Jan.
• Ishrat Jahan Synthia & Shafquat Kabir, 2015, "An Investigation of Cosumer Attitudes Towards New Varieties of Shopping Bags: Exploring Eco-Awareness and the Possibility of Behavior Change," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 5, pages 183-196, Special I.
• Aliya Bushra*, 2015, "Consumer culture and post-purchase behavior," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 6, pages 15-24, Special I.
• Siong Choy Chong & Wendy Ming Yen Teoh* & Ye Qi, 2015, "Comparing customer satisfaction with China mobile and China telecom services: An empirical study," Journal of Developing Areas, Tennessee State University, College of Business, volume 49, issue 6, pages 247-262, Special I.
• Michela Ponzo & Vincenzo Scoppa, 2015, "Experts’ awards and economic success: evidence from an Italian literary prize," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, volume 39, issue 4, pages 341-367, November, DOI: 10.1007/s10824-015-9239-4.
• Marco Caliendo & Michel Clement & Edlira Shehu, 2015, "The effect of individual professional critics on books’ sales: capturing selection biases from observable and unobservable factors," Marketing Letters, Springer, volume 26, issue 4, pages 423-436, December, DOI: 10.1007/s11002-015-9391-9.
• David Feldman & Charles Trzcinka & Russell Winer, 2015, "Pricing under noisy signaling," Review of Quantitative Finance and Accounting, Springer, volume 45, issue 2, pages 435-454, August, DOI: 10.1007/s11156-014-0442-8.
• Huanmei Li & Graciela Zubielqui & Allan O’Connor, 2015, "Entrepreneurial networking capacity of cluster firms: a social network perspective on how shared resources enhance firm performance," Small Business Economics, Springer, volume 45, issue 3, pages 523-541, October, DOI: 10.1007/s11187-015-9659-8.
• Gökhan AYDIN, 2015, "Alexander Brem & Éric Viardot (eds.), Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation," Turkish Economic Review, KSP Journals, volume 2, issue 3, pages 196-202, September.
• Cigdem BAÞFIRINCI & Zuhal ÇÝLÝNGÝR, 2015, "Anthropomorphism and Advertising Effectiveness: Moderating Roles of Product Involvement and The Type of Consumer Need," Journal of Social and Administrative Sciences, KSP Journals, volume 2, issue 3, pages 108-131, September.
• Tom van Bommel & Cormac O’Dwyer & Tim W. M. Zuidgeest & Fenna H. Poletiek, 2015, "When the reaper becomes a salesman: The influence of terror management on product preferences," Journal of Economic and Financial Studies (JEFS), LAR Center Press, volume 3, issue 5, pages 33-42, October.
• Jakub Berčík & Elena Horská & Johana Paluchová & Katarína Neomániová, 2015, "Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, volume 1, issue 2, pages 93-103, DOI: 10.11118/ejobsat.v1i2.28.
• Tina Vukasovic, 2015, "Managing Consumer-Based Brand Equity in Higher Education," Managing Global Transitions, University of Primorska, Faculty of Management Koper, volume 13, issue 1 (Spring, pages 75-90.
• Henriëtte Prast & Mariacristina Rossi & Costanza Torricelli & Dario Sansone, 2015, "Do Women Prefer Pink? The Effect of a Gender Stereotypical Stock Portfolio on Investing Decisions," Politica economica, Società editrice il Mulino, issue 3, pages 377-420.
• Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2015, "Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment," NBER Working Papers, National Bureau of Economic Research, Inc, number 21475, Aug.
• Popa Adela Laura, 2015, "A Classic Framework Of Online Marketing Tools," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1269-1277, July.
• Popa Adela Laura, 2015, "Understanding Students Needs For A More Effective Online Marketing In The Higher Education System," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 1, pages 1278-1284, July.
• Gurau Calin, 2015, "Business Education In The Present Society: Problems, Challenges And Solutions," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 1, issue 2, pages 583-590, December.
• Luca Florin-Alexandru & Filipeanu Dumitru & Cãnãnãu Mihaela, 2015, "The Management of Institutional Communication in the Public vs. the Private Sector," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 526-531, May.
• à ngel Herrero Crespo & Héctor San Martín Gutiérrez & Mª del Mar García de los Salmones Sánchez & Jesús Collado Agudo, 2015, "Brand equity of tourism destinations: The influence of country image and regional image," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1506, Nov, revised Nov 2015.
• Oana Dobre-Baron, 2015, "The business model of the largest retail chains," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 15, issue 2, pages 17-28.
• Oana Dobre-Baron, 2015, "The business model of the limited function wholesalers," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, volume 15, issue 2, pages 5-16.
• Andrey Kataev, 2015, "Адаптация Методологии Выборочного Наблюдения Для Целей Маркетинговых Исследований
  [Adaptation of the methodology of sample surveys for marketing researches]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 1, pages 2.21-2.27, August.
• Andrey Kataev, 2015, "Методология И Базовые Процедуры Идентификации Интенсивности Рыночной Конкуренции
  [The methodology and basic procedures of identification of the market competition intensity]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 2.1-2.19, September.
• Svetlana Oberemok, 2015, "Інструменти Та Технології Маркетингу: Еволюція Та Розвиток На Випередження
  [Marketing-mix and technology: evolution and proactive development]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 2.21-2.34, September.
• Oksana Bolotnaya, 2015, "Маркетинг Відносин Як Сучасна Концепція Маркетингу
  [Relationship marketing as a modern marketing concept]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 2-3, pages 2.41-2.56, September.
• Olena Stefanova, 2015, "Теоретичні Основи Впливу Та Структура Зовнішнього Середовища Маркетингу
  [The theoretical basis of influence and the structure of marketing environment]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.36-2.53, November.
• Nataliya Kostyuchenko, 2015, "Наукова Сутність Маркетингу Як Процесу Обміну
  [Scientific essence of marketing as the process of exchange]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.54-2.76, November.
• Ekaterina Nehaenko, 2015, "Програма Лояльності: Сучасний Зміст, Типологія Та Методи Реалізації На Ринку B2c
  [Loyalty program: current content, types and methods of realization at B2C market]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 4, pages 2.77-2.93, November.
• Nadezhda Popova & Olga Sosnova, 2015, "Поведение Потребителей И Маркетинговые Коммуникации: Ценностный Подход
  [Consumer behavior and marketing communication: value approach]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 1, issue 5, pages 2.6-2.2.11, December.
• Tausch, Arno, 2015, "Die Buchpublikationen der Nobelpreis-Ökonomen und die führenden Buchverlage der Disziplin. Eine bibliometrische Analyse
  [The book publications of the Nobel-Prize economists and the leading book publishers of the discipline. A bibliometric analysis," MPRA Paper, University Library of Munich, Germany, number 67224, Oct.
• Siddiqui, Dr. Kamran Ahmed & Ali, Mazhar & Sarki, Irshad Hussain & Khuhro, Rafique Ahmed, 2015, "Telecom Branding in Pakistan: Network Coverage or Value Added Services," MPRA Paper, University Library of Munich, Germany, number 72709, Jun.
• Satria, Rd. Okky & Suzanto, Boy & Sidharta, Iwan, 2015, "Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model," MPRA Paper, University Library of Munich, Germany, number 76779, Jun, revised 15 Aug 2015.
• Marcelo Royo-Vela & Eileen Voss, 2015, "Downward Price-Based Brand Line Extensions Effects on Luxury Brands," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 6, issue 3, pages 145-161.
• Daliborka Blazeska & Ace Milenkovski & Sashko Gramatnikovski, 2015, "The Quality Of The Tourist Destinations A Key Factor For Increasing Their Attractiveness," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 6, issue 2, pages 341-353.
• Jamshid Jalilov Ganijonovich, 2015, "Improving impact of motivational methods for employees and consumers of light industry enterprises," Review of Applied Socio-Economic Research, Pro Global Science Association, volume 9, issue 1, pages 47-57, June.
• Eleonora Mihaela Constantinescu & Gheorghe Marinescu, 2015, "Some Developments in Direct Marketing," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, volume 4, issue 2, pages 51-56, August.
• Elif Akagun Ergin & Nilay Sahin, 2015, "Consumers? Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003145, May.
• Zeynep Birce Ergor & Elif Akagun Ergin, 2015, "The Role Of Social Media On Establishing Brand Value: A Content Analysis On Banks In Turkey," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 1003165, May.
• Mohammad Taleghani, 2015, "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2504126, Jun.
• Mehmet Nejat ÖZÜPEK & Murat KOÇY???T & Murat ERDO?DU, 2015, "Measurement of the Relationship Between Service Quality and Brand Loyalty with Structural Equation Modeling: A Research on Users of Smartphone Brands," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 2804912, Oct.
• Shivani Arora & Daniel Okunbor, 2015, "Social Networking Addiction: Are the youth of India and United States Addicted?," Proceedings of Business and Management Conferences, International Institute of Social and Economic Sciences, number 2303420, Jun.
• Katarzyna Dziewanowska, 2015, "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series, University of Warsaw, Faculty of Management, number 42015, Nov.
• Natalia Gmerek, 2015, "The determinants of Polish movies’ box office performance in Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 15-35.
• M. Sadiq Sohail, 2015, "Gender differences in mall shopping:a study of shopping behaviour of an emerging nation," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 36-46.
• Agnieszka Kacprzak & Katarzyna Dziewanowska, 2015, "Does a global young consumer exist? A comparative study of South Korea and Poland," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 47-61.
• Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios, 2015, "Using the SERVQUAL model to evaluate the quality of services for a farm school store," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 1, issue 1, pages 62-74.
• Christine Marks & Melani Prinsloo, 2015, "Authenticity in marketing: a response to consumer resistance?," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 15-32.
• Aleksandra Korzeniowska, 2015, "Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 33-48.
• Prashant Trivedi, 2015, "A conceptual model for driving green purchase among indian consumers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 2, pages 49-59.
• Koen Tackx & Sandra Rothenberger & Paul Verdin, 2015, "Is Advertising for Losers? An Empirical Study from a Value Creation– Value Capturing Perspective," Working Papers CEB, ULB -- Universite Libre de Bruxelles, number 15-034, Aug.
• Timothy J. Richards & Stephen F. Hamilton, 2015, "Variety Pass-Through: An Examination of the Ready-to-Eat Breakfast Cereal Market," The Review of Economics and Statistics, MIT Press, volume 97, issue 1, pages 166-180, March.
• Eric Anderson & Nir Jaimovich & Duncan Simester, 2015, "Price Stickiness: Empirical Evidence of the Menu Cost Channel," The Review of Economics and Statistics, MIT Press, volume 97, issue 4, pages 813-826, October.
• Hełdak Maria & Stacherzak Agnieszka & Więckowicz Zofia, 2015, "Quasi-Public Real Estate Within The City Of Wrocław," Real Estate Management and Valuation, Sciendo, volume 23, issue 1, pages 75-83, March, DOI: 10.1515/remav-2015-0007.
• Siddiqui, Kamran Ahmed & Ali, Mazhar & Sarki, Irshad Hussain & Khuhro, Rafique Ahmed, 2015, "Telecom Branding in Pakistan: Network Coverage or Value Added Services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 3, issue 3, pages 61-66.

2014

• Natalia CHERADI & Elena RAILEAN, 2014, "Information Literacy In Academia," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 200-203.
• Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014, "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 35, pages 1-26, February.
• Carmen Balan, 2014, "Consumer Right to Information before Purchase: Research on the Romanian Online Stores for Technical Consumer Goods," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 36, pages 452-452, May.
• Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis, 2014, "Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 16, issue 37, pages 827-827, August.
• Rudolfne Katona, Maria & Komaromi, Nandor, None, "Quality-Satisfaction-Loyalty: Consumer Behaviour In Catering," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, volume 8, issue 4, pages 1-6, DOI: 10.22004/ag.econ.210309.
• Székelyhidi, Katalin & Felkai, Beáta Olga & Darvas, Edit, 2014, "Védjegyek Az Élelmiszeriparban," Journal of Central European Green Innovation, Karoly Robert University College, volume 2, issue 3, pages 1-17, DOI: 10.22004/ag.econ.188138.
• Đokić, Ines & Đokić, Nenad & Pavlović, Nataša & Kovač Žnideršić, Ružica, 2014, "Promotion Of Organic Food In Serbia: Implications From Organic Food Consumers’ Profile Research," Economics of Agriculture, Institute of Agricultural Economics, volume 61, issue 4, pages 1-13, December, DOI: 10.22004/ag.econ.196617.
• Dentoni, Domenico & English, Francis & Schwarz, Daniela, None, "The Impact of Public R&D on Marketing and Supply Chains on Small Farms’ Market Sensing Capability: Evidence from the Australian Seafood Industry," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 17, issue 01, pages 1-22, DOI: 10.22004/ag.econ.163353.
• Daniela-Tatiana AGHEORGHIESEI (CORODEANU), 2014, "Co-Production The Public Service – A Partnership Strategy For Quality Increase," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 14, pages 231-243, December.
• Gheorghe Meghisan & Georgeta-Madalina Meghisan, 2014, "Marketing Study Regarding Internet Services Usage On Smartphones," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, volume 1, issue 42, pages 35-40.
• Ionut Cosmin BALOI, 2014, "An Analysis Of The Entrepreneurial Potential In Oltenia Tourist Region," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 31-40, May.
• Tudor NISTORESCU & Catalin Mihail BARBU & Claudia Cristina PLOSCARU, 2014, "Brand - Product Interdependence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 1, pages 7-13, May.
• Alexandra Zbuchea, 2014, "Territorial Marketing Based On Cultural Heritage," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 135-151, November.
• Erika KULCSÁR, 2014, "Hidden Relationship Between Social Media And Interpersonal Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 167-172, November.
• Evgeny KRYUKOV & Vladislav MALGIN & Irina MALGINA, 2014, "The Influence Of Hysteresis In Consumer’S Behaviour For Premium Price Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 205-218, November.
• Bogdan ANASTASIEI & Ana Raluca CHIOSA, 2014, "Influence Of Country Of Origin On Foreign Product Evaluation," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 219-225, November.
• Roxana Valentina GÂRBEA, 2014, "Tourist Demand: An Approch For Iasi, Piatra Neamt And Vatra Dornei Cities," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 226-236, November.
• Cornelia Denisa IVAN, 2014, "The Implications Of The Environmental Marketing Factors Within The Lighting Sources And Fixtures Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 237-246, November.
• Silvia PUIU, 2014, "Students’ Perspective On Ethics Management Of Higher Education System Of Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 247-252, November.
• Flaviu MEGHISAN, 2014, "Ethics And Commercial Communication," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, volume 0, issue 2, pages 268-279, November.
• Mircea Fuciu & Luigi Dumitrescu, 2014, "Using Online Social Networking Sites For Doing Business - A Marketing Research," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-14.
• Carmen Adina PaÅŸtiu & Maria MureÛan, 2014, "The Influence Of Country Image On Product Brand In The Romanian Shoes Industry," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, volume 2, issue 16, pages 1-25.
• Fatih Çemrek & Hilal Baykuş & Özer Özaydın, 2014, "Analysis of Social Media Use and Manners In Terms of Uses and Satisfaction Approach: ESOGU Case Study," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 2, issue 2, pages 61-76, December, DOI: http://dx.doi.org/10.17093/aj.2014..
• Bogdan Nichifor, 2014, "Information Technology And Romanian Higher Education - Evidence On Linked Dynamic," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Bogdan Nichifor, 2014, "Theoretical Framework Of Advertising - Some Insights," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Laura ?imira?, 2014, "Information Techonology And Lifelong Education – Implications On The Eu Employed Population," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Tereza Balcarová, 2014, "Health Services Approach to the Communication Audit," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 17, issue 1, pages 61-71, DOI: 10.32725/acta.2014.004.