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Architecting Experience:A Marketing Science and Digital Analytics Handbook

Author

Listed:
  • Scot R Wheeler

    (Medill-Northwestern University, USA)

Abstract

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Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Scot R Wheeler, 2016. "Architecting Experience:A Marketing Science and Digital Analytics Handbook," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 9607, December.
    • Handle: RePEc:wsi:wsbook:9607
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/9607
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    Book Chapters

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    Keywords

    Data; Analytics; Measurement; Marketing Analytics; Marketing Automation; Digital Analytics; Marketing Technology; Web Analytics; Mobile Analytics; Mobile measurement; Social Media Analytics; Media Measurement; Marketing Measurement; Marketing ROI; ROMI; Targeting; Personalization; Digital Marketing; Marketing; Experience Design; User Experience; UX;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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