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Бренд Территории Как Фактор Конкурентоспособности Региона (На Примере Пензенской Области)
[Territory brand as a factor of region competitiveness (on the example of Penza region)]

Author

Listed:
  • Inna Medushevskaya
  • Ekaterina Tomaeva

    (Penza branch of Financial University under the Government of the Russian Federation)

Abstract

В статье рассмотрен бренд территории как фактор конкурентоспособности региона. Проанализированы примеры брендов территорий из мировой и российской практики. Предложены возможные варианты бренда для Пензенской области. The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.

Suggested Citation

  • Inna Medushevskaya & Ekaterina Tomaeva, 2016. "Бренд Территории Как Фактор Конкурентоспособности Региона (На Примере Пензенской Области) [Territory brand as a factor of region competitiveness (on the example of Penza region)]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(3(8)), pages 2.47-2.58, March.
    • Handle: RePEc:pos:journl:8-4
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    More about this item

    Keywords

    бренд; бренд территории; конкурентоспособность региона; товарный знак; Пензенская область; brand; brand of territories; the trademark; the competitiveness of the region; Penza region.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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