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The Magic Of Dark Tourism

Author

Listed:
  • Erika KULCSÁR

    (Babes-Bolyai University of Cluj Napoca, Romania)

  • PhD Rozalina Zsófia SIMON

Abstract

The dark tourism is a form of tourism that is not unanimously accepted by the whole society, but in spite of this fact, the practitioners of dark tourism is a viable segment. Indeed the concept that defines dark tourism is none other than death, and perhaps this is why it will always be a segment that will not be attracted by this form of tourism. Many questions about dark tourism arise. Among them: (1) is dark tourism an area of science attractive for researches? (2) which is the typology of dark tourism? (3) what are the motivating factors that determine practicing dark tourism? This paper provides a detailed analysis of publication behaviour in the field of dark tourism. The article also includes the main results obtained by achieving a quantitative marketing research among students of Sfantu Gheorghe University Extension in order to know their opinion, attitude towards dark tourism.

Suggested Citation

  • Erika KULCSÁR & PhD Rozalina Zsófia SIMON, 2015. "The Magic Of Dark Tourism," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 124-136, May.
    • Handle: RePEc:aio:manmar:v:xiii:y:2015:i:1:p:124-136
    as

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    File URL: http://www.mnmk.ro/documents/2015_X1/10-4-1-15.pdf
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    References listed on IDEAS

    as
    1. AfDB AfDB, . "African statistical Journal (Vol.2 - May 2006)," African Statistical Journal, African Development Bank, number 983.
    2. Adina Constantinescu & Tudor NISTORESCU, 2013. "The Online Communication Mix For Tourism Destinations Study Case On Romanian Tourism Destinations," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 58-70, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    dark tourism; publishing behaviour; destinations/attractions; segmentation; motivations;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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