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Holistic Marketing Concept For Small And Medium Businesses

Author

Listed:
  • Roman Sidorchuk

    (Plekhanov Russian University of Economics)

Abstract

The paper discusses the development of the theory of marketing for small and medium businesses. Presented a holistic concept of marketing for small and medium-sized businesses aimed at creating an effective methodology and tools of marketing. Presented the concept of base and place in the classical theory of marketing. The basic definition of the concept of original classification of small businesses and ways of using the concept.

Suggested Citation

  • Roman Sidorchuk, 2016. "Holistic Marketing Concept For Small And Medium Businesses," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    • Handle: RePEc:mmb:journl:articl_v2_11_16
    as

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    File URL: http://www.marketing-mba.ru/article/v2_16/Sidorchuk.pdf
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    More about this item

    Keywords

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    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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