Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

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This topic is covered by the following reading lists:

1. Mondialisation

2025

• Beckett, Simon, 2025. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 296-297, February.
• May, Kate & Herbert, Anna & Bellingham, Scott, 2025. "From campus to community: Amplifying alumni pride and engagement through the University of Sydney’s Alumni Festival," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 298-308, February.
• Atlas, Heidi & Chakravarty, Anupam & Enochs, Chris & Greene, Erin Mary & Koss, Hilary & Levin, Amy, 2025. "Campaign communications: Laying the groundwork for a digital-first, phased campaign launch," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 309-324, February.
• Morden, Hilary, 2025. "Women taking the lead: Inspiring female philanthropy in annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 325-335, February.
• Case, Dan, 2025. "Leveraging student groups to transform corporate donors into major gift partners," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 336-343, February.
• Bartman, Cat & Potts, Laura, 2025. "The Gloucester: Announcing the discovery of a royal shipwreck," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 344-356, February.
• Avery, Alison & Halliday, Lily, 2025. "The Celebrating UNSW Women project: A strategic social impact project to drive gender equity, community and engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 357-369, February.
• Ditchcreek, Julie & Maenza, Amanda & Warner, Kristin, 2025. "From uprising to uplifting: When volunteer leadership has gone astray," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 370-379, February.
• Stanczykiewicz, Bill, 2025. "Big ideas for big donors: A leadership approach to major gift fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 380-387, February.
• Fortunato, John A., 2025. "University leadership competency in sponsorship and student-athlete name, image and likeness," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 388-400, February.
• Long Vu Phi Hoang & Hien Thi Thao Bui, 2025. "The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 105-127.
• Elif Bodur, 2025. "Effect of Media on Aspirations: Gender Heterogeneity," CRC TR 224 Discussion Paper Series crctr224_2025_627, University of Bonn and University of Mannheim, Germany.
• Jae Hyen Chung & Pradeep Chintagunta & Sanjog Misra, 2025. "Simulated maximum likelihood estimation of the sequential search model," Quantitative Marketing and Economics (QME), Springer, vol. 23(1), pages 105-164, March.
• Erika Kirgios & Susan Athey & Angela L. Duckworth & Dean Karlan & Michael Luca & Katherine L. Milkman & Molly Offer-Westort, 2025. "Does Q&A Boost Engagement? Health Messaging Experiments in the U.S. and Ghana," NBER Working Papers 33294, National Bureau of Economic Research, Inc.
• Josep-Francesc Valls & Carolina Luis-Bassa & Roger Pagà Peris, 2025. "Factores de atracción de la compra inteligente en el sector de la alimentación," DOCFRADIS Working Papers 2502, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2025.
• Zaman, Yaser, 2025. "Investigating the Relationship of eWOM with Consumers’ Purchase Intentions: Moderating Role of Website Characteristics," MPRA Paper 123193, University Library of Munich, Germany.
• Adesina, Toheeb, 2025. "AI Agents in the Advertising Industry," MPRA Paper 123413, University Library of Munich, Germany.
• Asad Ahmad & Dag Øivind Madsen & Swati Garg, 2025. "How satisfied am I with mobile wallets? Exploring the nexus between MSQual, hedonism, and satisfaction," Future Business Journal, Springer, vol. 11(1), pages 1-11, December.

2024

• Jingbo Yuan & Sayed Kifayat Shah & Jozsef Popp & Angel Acevedo-Duque, 2024. "Understanding the Forced Adoption of an AI-Based Health Code System in China," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(66), pages 550-550, Aprilie.
• Guy Waizel & Adriana Zaièš, 2024. "Potential Effects Of Advanced Cyberattacks On Cybersecurity Software Buyers’ Behaviour," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 33, pages 43-61, June.
• Crisp, Dakota & Newsted, Jacob & Kirouac, Brendon & Barnes, Danielle & Hayes, Catherine & Prantner, Jonathan, 2024. "Customising generative AI: Harnessing document retrieval and fine-tuning alternatives for dynamic marketing insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 18-31, June.
• Sterne, Jim & Davenport, Thomas H., 2024. "Improving voice of the customer analysis with generative AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 32-41, June.
• Malin, Denis, 2024. "Simpler is better," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 4-5, June.
• Burton, Stephanie, 2024. "The recipe for success in creating frictionless customer journeys," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 42-50, June.
• Fischer, Giovanna, 2024. "The power of clarity: Understanding how the effective use of data storytelling can improve the decision-making process," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 51-61, June.
• Cutler, Kelly, 2024. "The evolution of digital marketing in the era of AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 6-17, June.
• Bhattacharya, Ranjeeta, 2024. "Strategies to mitigate hallucinations in large language models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 62-67, June.
• Bosch, Nathan & Okafor, Emmanuel & Vriens, Marco & Schomaker, Lambert, 2024. "Predicting maintenance costs of an IT system using artificial intelligence models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 68-76, June.
• Sharma, Animesh Kumar & Sharma, Rahul, 2024. "Navigating compliance and regulations in marketing analytics: Upholding ethical standards and consumer trust," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 77-92, June.
• Bellamkonda, Shashi, 2024. "`Search Marketing: A Strategic Approach to SEO and SEM` by Kelly Cutler," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(1), pages 93-94, June.
• Lima, Paul, 2024. "What customer experience professionals should be doing as the battle lines between capitalism and individual rights continue to take shape," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 100-102, September.
• Thomas, Ian, 2024. "Embracing cookieless advertising with AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 103-115, September.
• Taylor, Bradley, 2024. "How consumer perceptions drive online ratings," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 116-121, September.
• Pritchett, Rosie & Tomaras, Michail & Ahlemeyer-Stubbe, Andrea & Coleman, Shirley, 2024. "Using patient lifetime value to future-proof your dental practice," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 122-133, September.
• Florence, Caroline, 2024. "The three critical thinking skills marketers need to excel at for impactful data storytelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 134-141, September.
• Dupin, Michael & Tannir, Sophia, 2024. "Overcoming analysis paralysis in bulk: Efficient methods for extensive key driver analyses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 142-157, September.
• Fogarty, David & Cui, Xinlei, 2024. "Machine learning and AI in marketing analytics: Leveraging the survey data to find customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 158-175, September.
• Fisher, Robert J. & Ma, Yu & Scholnick, Barry, 2024. "Crossed signals: The negative effects of manufacturer warranty length on brand share in an independent retail channel," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(2), pages 176-186, September.
• Schiffers, Oliver, 2024. "Customer data in marketing analytics: A special issue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 192-193, December.
• Sterne, Jim & Davenport, Thomas H., 2024. "A brief history and the future of customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 194-204, December.
• Kmet, Carolyn Tang & Copulsky, Jonathan, 2024. "Augmenting customer lifetime value with omnichannel engagement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 205-215, December.
• Kilinc, Tarik, 2024. "How does the customer experience benefit from better customer data?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 216-226, December.
• Diorio, Stephen & Howarth, Rich, 2024. "The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 227-244, December.
• Castricone, Pamela & Long, Lucas, 2024. "Deriving consumer insights with segmentation for identity and consent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 245-254, December.
• Josephine V L, Helen & Moorthy, Vasudevan & Sai, Chandana & Joji, Bindhia, 2024. "Optimising lead qualification through machine learning: A customer data-driven approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 255-270, December.
• Earley, Seth & Mehta, Sanjay, 2024. "Powerful tools for personalisation: Using large language model-based agents, knowledge graphs and customer signals to connect with users," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 271-288, December.
• Patterson, Laura & Sinex, Jacqueline, 2024. "How to retain website traffic in a generative AI world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 10(3), pages 289-297, December.
• Wexler, Michael, 2024. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 300-302, April.
• Fernandes, António, 2024. "Unlocking SEO testing insights: Leveraging quasi-experimental designs for effective experiments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 303-310, April.
• Tang Kmet, Carolyn & Copulsky, Jonathan, 2024. "The future of personalisation: What new technologies are learning about customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 311-319, April.
• Weinstein, Art, 2024. "In search of customer delight: Integrating customer satisfaction and NPS metrics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 320-329, April.
• Block, Martin P., 2024. "ChatBot preference and personality," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 330-342, April.
• Kim, Hyung Su & Park, Dae Yun & Kim, Su Hyun, 2024. "How is your loyalty programme going? A framework for a loyalty programme performance indication system," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 343-356, April.
• Manna, Reshmi & Singh, Ankit & Apte, Monica, 2024. "Demystifying metaverse data from user-technology interaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 357-374, April.
• Faganel, Armand & Dessardo, Maurizio, 2024. "Eco-friendly FMCG products and premiumisation purchasing habits," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(4), pages 375-386, April.
• Beckett, Simon, 2024. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(4), pages 324-325, March.
• Soto, Ramon & Demos, Ali & Goodson, Scott, 2024. "Activating Northwell Health’s brand purpose through Movement Thinking," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(4), pages 326-344, March.
• Chiames, Chris & Smulyan, Brandon, 2024. "Why effective crisis communications require strong fundamentals in practice every day," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(4), pages 345-354, March.
• Wright, James, 2024. "How to go from storytelling to fact telling and still sell products, ideas and hope," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(4), pages 355-363, March.
• Kadow, Janine S. & Beyerhaus, Christiane & Perret, Jens K., 2024. "Increasing brand desire through communication strategies: TAG Heuer and the female customer," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(4), pages 364-380, March.
• Rodrigues, Paula & Sousa, Ana & Lopes, Jorge & Borges, Ana Pinto, 2024. "How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(4), pages 381-403, March.
• Schiniotakis, Nikos & Divini, Katerina, 2024. "Green branding: A successful digital strategy," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(4), pages 404-419, March.
• Kinser, Ivonne, 2024. "Small brand giants: Harnessing innovation to disrupt for growth," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 15-28, June.
• Beckett, Simon, 2024. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 208-209, June.
• Rastogi, Vivek, 2024. "Unlocking retail media: Disruption, challenges and opportunities," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 210-218, June.
• Kramer, Markus, 2024. "Creating cultural edge: Strategic employer branding for enhanced organisational agility, resilience and top talent acquisition and retention," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 219-228, June.
• Haigh, Robert & Liszka, Sofia, 2024. "Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 229-240, June.
• Carroll, Ryall & Cadet, Fabienne & Kachersky, Luke, 2024. "From good fortune to unique finds: How luck shapes consumer desire for unique products," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 241-253, June.
• Weinpress, Alon, 2024. "Everything is media: A new approach to media and storytelling in the new digital era," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 254-270, June.
• Lim, Heejin & Childs, Michelle L. & Sifford, Kaitlyn, 2024. "Navigating the dairy aisle: Consumers’ unique shopping journey buying local dairy products, and the implications for a tailored brand marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 271-287, June.
• Ozdemir, Handan & Ergin, Elif Akagün & Geçit, Baris Batuhan, 2024. "Can brands escape the hate? A keyword analysis," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 288-306, June.
• Lozano, Victoria, 2024. "Advancing brand purpose: How Crayola elevates its long-standing mission to a compelling go-to-market strategy and an inspiring point of view on creativity as an essential life skill," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 29-41, June.
• Beckett, Simon, 2024. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 4-5, June.
• Sussman, Kristen L. & Sciarrino, Joann & Wilcox, Gary B. & Bright, Laura F., 2024. "Audience response to brand activism: An alignment evaluation framework," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 42-56, June.
• Reedy, Shannon, 2024. "Building brand trust and consumer willingness to convert with reception marketing," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 57-71, June.
• Khaled, Wasim, 2024. "Securing brand trust and reputation in an era of political polarisation and AI-driven disinformation," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 6-14, June.
• Marsden, Jamie & Oguz, Ezgi & Thomas, Briony & Brown, Freya, 2024. "From Kit Kat to copycat: Exploring Generation Z’s attitude towards copycat products in the confectionery category," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 72-83, June.
• Kim, Hun & Chang, Byeng-Hee & Nam, Sang-Hyun & Kwon, Shin-Hye & Chan-Olmsted, Sylvia M., 2024. "Media brand extension of tech conglomerates: The roles of parent brand loyalty, portfolio quality, perceived fit and feedback effects," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(1), pages 84-106, June.
• Beckett, Simon, 2024. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 112-113, September.
• Davis, Stuart, 2024. "Building capabilities for an orchestrated customer experience in the life-sciences sector: Case study of CSL Behring," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 114-122, September.
• Sahlool, Nasser, 2024. "Navigating the artificial intelligence frontier: Strategic imperatives for safeguarding brand integrity," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 123-130, September.
• Jacobs, Lisa Prentis & Cakim, Idil & Rogers, Devora & O’Shea, Heather, 2024. "Debunking brand safety and suitability myths in podcasting," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 131-138, September.
• Faus, Ashley, 2024. "The audience journey funnel is dead — use a playground instead," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 139-147, September.
• Schram, Ryan, 2024. "The trust factor: Influencer marketing trends in 2024," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 148-159, September.
• Gülmez, Yavuz Selim & Boyraz, Elif, 2024. "Development of a consumer-based brand equity strategy for the positioning of football team brands," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 160-174, September.
• Yabuno, Shota, 2024. "Measuring the brand and category effects of marketing activities on customers," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 175-187, September.
• Chaudhary, Prashant, 2024. "Rebooting Bata: The challenges of repositioning a heritage brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(2), pages 188-200, September.
• Beckett, Simon, 2024. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 208-209, December.
• Rastogi, Vivek, 2024. "Unlocking retail media: Disruption, challenges and opportunities," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 210-218, December.
• Kramer, Markus, 2024. "Creating cultural edge: Strategic employer branding for enhanced organisational agility, resilience and top talent acquisition and retention," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 219-228, December.
• Haigh, Robert & Liszka, Sofia, 2024. "Greenwashing and greenhushing: Risks and opportunities from the gap between brand sustainability perceptions and performance," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 229-240, December.
• Carroll, Ryall & Cadet, Fabienne & Kachersky, Luke, 2024. "From good fortune to unique finds: How luck shapes consumer desire for unique products," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 241-253, December.
• Weinpress, Alon, 2024. "Everything is media: A new approach to media and storytelling in the new digital era," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 254-270, December.
• Lim, Heejin & Childs, Michelle L. & Sifford, Kaitlyn, 2024. "Navigating the dairy aisle: Consumers’ unique shopping journey buying local dairy products, and the implications for a tailored brand marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 271-287, December.
• Ozdemir, Handan & Ergin, Elif Akagün & Geçit, Baris Batuhan, 2024. "Can brands escape the hate? A keyword analysis," Journal of Brand Strategy, Henry Stewart Publications, vol. 13(3), pages 288-306, December.
• Beniflah, Jake, 2024. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(2), pages 117-117, July.
• Biktyakova, Anna & Kolo, Castulus & Patten, Elena, 2024. "The COVID-19 pandemic’s effect on perceptions of luxury : A cross-cultural study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(2), pages 118-133, July.
• Jain, Pooja & Jain, Pranjal & Jain, Anju, 2024. "Marketing’s crystal ball: Where we are and where we could soon be with generative artificial intelligence in marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(2), pages 134-150, July.
• Liang, Bo & Wang, Ye & Tsou, Ming-Hsiang, 2024. "Examining regional variations in effective posts on X (Twitter) during the COVID-19 pandemic," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(2), pages 151-174, July.
• Schill, Ryan & Nixon, Marina, 2024. "The seven ‘C’s of strategic pricing in international markets," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(2), pages 175-191, July.
• Whelan, Brian & Moon, Sangkil & Erevelles, Sunil, 2024. "The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(2), pages 192-210, July.
• Habibi, Mohammad, 2024. "Inflationary realities: Lessons from Iran’s inflationary experience for the Western consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 10-20, December.
• Kusuma, Yoseph Benny & Surachman, & Rohman, Fatchur & Puspaningrum, Astrid, 2024. "Unravelling influencer power: Analysing the impact of digital influencers on the purchase intentions of Indonesian football fans," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 21-33, December.
• Al-Ahmad, Malak & Rudeloff, Christian & Bronstein, Johann, 2024. "The interplay of parasocial interaction, source credibility and homophily for influencer marketing success in the Middle East," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 34-44, December.
• Lassiter, Rebekah & Kiang, Lisa & Silman, Alycia & Yule, Katherine-Thu & Wu, Xiaotong (Eva) & Fan, Yang & Maxime, Ashley & Alexanian, Madeline & Busquets, Marisa & Stuckey, Zoe N., 2024. "Cultural sensitivity in consumer goods and marketing : A mixed methods exploration," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 45-60, December.
• Beniflah, Jake, 2024. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 5-5, December.
• Gronbach, Kenneth W., 2024. "Addicted to pixels: Is pornography linked to the global depopulation crisis?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 6-9, December.
• Hu, Songyong & Cong, Zhiqiang, 2024. "Paying for culture : Cultural factors in local speciality product packaging’s effect on buying behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 61-74, December.
• Sharma, Animesh Kumar & Sharma, Rahul, 2024. "How artificial intelligence is transforming social media marketing: Analysing its potential and addressing concerns," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 9(1), pages 75-90, December.
• Beckett, Simon, 2024. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(4), pages 305-306, March.
• Christou, Despina & Hatalis, Kostas & Staton, Mark G. & Frechette, Michael, 2024. "ChatGPT for marketers: Limitations and mitigations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(4), pages 307-323, March.
• Fellinger, Lisa & Fronimaki, Despina, 2024. "Enhancing user experience: Unveiling the impact of website speed optimisation on user engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(4), pages 324-338, March.
• Middleham, Ross & Fysh, Sarah, 2024. "The Met Office: Taking TikTok by storm," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(4), pages 339-348, March.
• Zhang, Ruonan & Pruitt, Savanna & Chang Bi, Nicky, 2024. "This brand is #cancelled: Exploring brand avoidance in the age of cancel culture and influencer marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(4), pages 349-361, March.
• Yang, Yung-Ching & Chiang, I-Ping & Chen, Ying-Ying & Hou, Kuan-Yu, 2024. "Exploring the relationships among internet celebrities’ characteristics, content creation and influence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(4), pages 362-378, March.
• Nowak, Rosemarie & Rudeloff, Christian & Sedlmayer-Gansinger, Birgit & Oppermann, Michael, 2024. "The status quo of social media management as a professional field: An empirical investigation of challenges, objectives and measurement strategies of social media managers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(4), pages 379-390, March.
• Sweeney, Tom & Phillips, Harriet, 2024. "Instinct over strategy: The pivotal shift in social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 17-27, June.
• Lick, Elisabeth & Bakirov, Rashid & Ramjaun, Tauheed Ahmad, 2024. "Female motorsport fan engagement on social media-based brand communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 28-51, June.
• Beckett, Simon, 2024. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 4-5, June.
• Pearson, Andrew, 2024. "Creativity: Firing on all generative AI cylinders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 52-64, June.
• Harhut, Nancy, 2024. "How to increase response by triggering hardwired human behaviours," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 6-16, June.
• Brauer, Claudia & Hallmann, Kirstin & Zehrer, Anita, 2024. "Segmenting e-sports players: Consumer profiles of generation Z e-sports enthusiasts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 65-80, June.
• Lee, Jong Seok & Kaleta, Jeffrey P., 2024. "Who shows more emotion when interacting with a company on social media? A study of political orientation and tweet sentiment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 81-99, June.
• Beckett, Simon, 2024. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 104-105, September.
• Chitmanasak, Chanuttita, 2024. "Data enrichment and customer insights for hyper-personalised experiences: An automotive case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 106-116, September.
• Daffner, Britta, 2024. "Are you AI-ready? A roadmap to mastering marketing technology in a data-driven world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 117-128, September.
• Griffin, Liz, 2024. "The power of social content: Transforming digital commerce," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 129-140, September.
• Kagarise, Warren, 2024. "Effective emoji use for public agencies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 141-153, September.
• Ogan, Lindsey, 2024. "The future for chief marketing officers in financial services," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 154-164, September.
• Rodríguez, Diego Berraquero & Guerrero, Ana María Gallardo & Chavarría-Ortiz, Carlos & Baena-González, Rafael, 2024. "Instagram as a communication tool in sports: A case study of handball," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 165-177, September.
• Olson, Eric M. & Czaplewski, Andrew J. & Olson, Kai M. & Aicher, Thomas J., 2024. "Marketing priorities and digital tactic effectiveness: A business strategy perspective," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 178-194, September.
• Hanson, Guy, 2024. "Email deliverability update: Why e-mail deliverability is getting harder," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(2), pages 195-197, September.
• Beckett, Simon, 2024. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(3), pages 204-205, December.
• Macumber, Russ & Eswar Pagadala, Venkata Durga, 2024. "Google, SEO and helpful content: How artificial intelligence can be helpful for e-commerce websites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(3), pages 206-226, December.
• Wang, Ruowen & Chen, Huan, 2024. "Youth perspectives on native short-video advertising on Chinese social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(3), pages 227-246, December.
• Caballero, Cesar S., 2024. "How an effective and comprehensive social media strategy can help reach relevant audiences: Looking at your social media strategy as a four-course meal," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(3), pages 247-261, December.
• Kalbach, Jim & Wermuth, Yann & Duda, Sabrina & Ciontu, Florin, 2024. "Jobs-to-be-done at scale: Disrupting the status quo with customer focus," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(3), pages 262-275, December.
• Alavi, Setareh & Iyer, Pooja & Bright, Laura F., 2024. "Advertisement avoidance and algorithmic media: The role of social media fatigue, algorithmic literacy and privacy concerns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(3), pages 276-292, December.
• Alsan, Hulya & Tengilimoğlu, Dilaver, 2024. "The effect of gamification on brand awareness: A study of retail industry and healthy-living applications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(3), pages 293-306, December.
• Beckett, Simon, 2024. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 304-305, March.
• Smolak, Dana, 2024. "So you are stuck in a silo? How the University of Calgary Prospect Research and Prospect Management team is helping to solve the challenges of silos one report at a time," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 306-314, March.
• Cooper, Monica D., 2024. "Centring diversity, equity, inclusion and belonging in higher education marketing: Why it is essential and how to do it well," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 315-330, March.
• Micu, Anca C., 2024. "Fostering effective collaboration between faculty and marketing staff for institutional success," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 331-344, March.
• Briner, Sean & Reed, Noelle, 2024. "Integrating social media advertising into Giving Day fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 345-354, March.
• Krannila, Ville & Lahti, Katja, 2024. "Creating and measuring impact through customer relationship management and master data," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 355-370, March.
• Miner, Erica & Ignarri, Courtney & Wolford, Margaret, 2024. "Rising tides: How to foster and develop relationships within and across units to forge a new graduate enrolment management model," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 371-384, March.
• Hill, Ronald & Mady, Sarah & Merida, Stacy, 2024. "Designing and communicating higher education DEI strategies and tactics in a polarised political landscape," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(4), pages 385-395, March.
• Brown, Paul & Morgan, Austin, 2024. "Analysing a campaign as a lens to the future: A case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 16-24, June.
• Duffy, Seán, 2024. "Branding a new university: The development of Atlantic Technological University's brand identity," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 25-38, June.
• Eburg, Jennifer & Hodgkins, Matthew & Merritt, Grace & Van Sambeck, Michael, 2024. "Strategic collaboration: Using multimedia projects to inspire giving and steward donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 39-50, June.
• Beckett, Simon, 2024. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 4-5, June.
• Elsberry, Christian & Price, Trevor, 2024. "From legacy systems to modernisation: A case study on migrating to a new customer relationship management system," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 51-59, June.
• Ledeboer, Brooke E. & Miltenberger, Jennifer R. & Powell, Keith & Shearer, Don, 2024. "Leading thriving teams: How the Washington State University Foundation is structuring frontline fundraiser positions for retention and recruitment," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 6-15, June.
• Toner, Cathy J. & Allen, Monica, 2024. "The age of personalised video: Driving enrolment at Villanova School of Business," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 60-69, June.
• Gigliotti, Kate & Levante, Shela, 2024. "No dollar left behind: Leveraging major gifts during days of giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 70-84, June.
• Odegaard, Jens, 2024. "FURst Aid: Advancement opportunities from hybrid public outreach series," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(1), pages 85-94, June.
• Beckett, Simon, 2024. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 100-101, September.
• Coates, Alyssia, 2024. "Shared equity leadership: Working collaboratively to achieve DEI fundraising priorities," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 102-113, September.
• Martin, Kristin & Flew, Sarah, 2024. "From innovation to impact: Establishing a pre-exit philanthropy programme at Imperial College London," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 114-121, September.
• Rouse, Aaron, 2024. "The future of funds management: Collaborating to build the tools and processes to meet emerging needs," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 122-135, September.
• Crowley, Andrea & Lloyd, Natalie & Lindley, Ruth, 2024. "How University of Warwick successfully united its development and alumni engagement functions," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 136-148, September.
• Mccormack, Eleanor, 2024. "A postgrad marketing journey: How University of Limerick created and implemented its first university-wide postgraduate marketing campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 149-159, September.
• Phillips, Carrie & Jones, Stephanie, 2024. "Regional public university chief marketing officers' perceptions of best practices for addressing the enrolment cliff," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 160-170, September.
• Meffe-Baccarella, Angelia & Rempel, Shauna, 2024. "Cultivating a community from collaboration: The secret to a strong vertical video strategy and system," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 171-186, September.
• Mckee, E. John, 2024. "Workplace inclusion in higher education philanthropy," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(2), pages 187-193, September.
• Beckett, Simon, 2024. "Call for Papers," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 200-201, December.
• Martin, Morgan & Hardrick, Marcus & Schatz, Brett & Schofield, Joanna, 2024. "Pipeline Outreach Day: A creative approach to prospect development in fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 202-210, December.
• Schnur, Christa & Doughty, Robyn, 2024. "Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 211-221, December.
• Cairney, Karen & Gray, Bukky, 2024. "The fundraising turnover epidemic: An evaluative holistic model," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 222-236, December.
• Quade, Annie & Logan, Jake, 2024. "Advancing excellence: A strategic framework for organisational effectiveness in advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 237-249, December.
• Holland, Kerrie & Sweeting, Abby, 2024. "From one-size-fits-all to Aston for Life: Refocusing alumni relations and development at Aston University," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 250-261, December.
• Mcbratney, Shannon & Sawyer, Saskia, 2024. "Gift fund compliance: Tackling underutilised funds," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 262-272, December.
• Simm, Rosemary & Ault, Edith & Jones, Angharad, 2024. "Building a culture of content creation: How to maximise your audience engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 273-287, December.
• Carolina Guerini & Donato Masciandaro & Alessia Papini, 2024. "Literacy and Financial Education: Private Providers, Public Certification and Political Preferences," BAFFI CAREFIN Working Papers 24223, BAFFI CAREFIN, Centre for Applied Research on International Markets Banking Finance and Regulation, Universita' Bocconi, Milano, Italy.
• Marina Pankova, 2024. ""Freemium" business model as an innovative tool for project development," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 103-114.
• Bao Ngoc Le & Nguyet Nguyen, 2024. "The Impact of Perceived Value on Consumers’ Positive Word-of-mouth Intention Toward Energy-efficient Appliances," International Journal of Energy Economics and Policy, Econjournals, vol. 14(2), pages 383-393, March.
• Jean Damascene Mvunabandi & Bomi Nomala & Lawrence Gadzikwa, 2024. "Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa," International Review of Management and Marketing, Econjournals, vol. 14(1), pages 11-19, January.
• Anne Mareike Flaswinkel & Reinhold Decker, 2024. "Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms," International Review of Management and Marketing, Econjournals, vol. 14(2), pages 7-12, March.
• Leila Lefi & Sarra Sghaier, 2024. "Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities," International Review of Management and Marketing, Econjournals, vol. 14(2), pages 13-22, March.
• Emetia Swart & Flip Schutte, 2024. "Navigating the Marketing Landscape: Strategies for Promoting Private Higher Education Institutions in South Africa," International Review of Management and Marketing, Econjournals, vol. 14(2), pages 37-42, March.
• Angelo R. Santos, 2024. "The Role of Digital Marketing in Shaping Students’ Attitudes towards Health Care Professions," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 26-33, May.
• Yavisha Ramnarain & Krishna K. Govender & Sanjay Soni, 2024. "Exploring Millennial Consumers’ Behaviour in Social Commerce," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 122-131, July.
• R. Rekha & K. Maruthamuthu, 2024. "What Factors Drive Consumer Preference of Dairy Products with Education as Moderator? An Empirical Approach," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 161-168, July.
• C. M. Bhuvaneswari & K. Maruthamuthu, 2024. "Analysing the Art of Service Quality and Customer Satisfaction of Digital Banking Services: A SEM Approach," International Review of Management and Marketing, Econjournals, vol. 14(4), pages 202-209, July.
• Angelo R. Santos & Arjay F. Ortiz & Jennifer G. Fronda & Joannie A. Galano & Joy N. Savellano, 2024. "Effective Approaches to Enhance Social Media Marketing for Philippine Small Enterprises," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 205-215, September.
• Fiona Kigen & Marike Venter de Villiers, 2024. "Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 235-249, September.
• Mosie C. C. Molate & Collins C. Ngwakwe & Nebbel K. Motubatse, 2024. "Analysis of the Relationship between Corporate Branding and Sales Revenue during COVID 19 Pandemic," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 48-52, September.
• Muhammad Naparin & Mahrus Aryadi & R. R. Yulianti Prihatiningrum & Suyatno Suyatnob, 2024. "Wetland Tourism Marketing: The Influence of Experience Dimensions and Memorable Tourism Experience on Tourist Loyalty of the Bakut Island Nature Tourism Park, Indonesia," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 1-8, October.
• Deepti Sinha & Sachin Sinha & Nidhi Phutela & Priya Grover, 2024. "OTT Enchantment: Decoding the Secret of Millennial’s Subscription Intentions," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 119-130, October.
• Cao, Wuyi & Chen, Meichen & Li, Youping, 2024. "Intermediate product versioning," Economics Letters, Elsevier, vol. 238(C).
• Gu, Xiaozhe & Nagarajan, Nandu J. & Sayrak, Akin & Srinivasan, Dhinu, 2024. "U.S. airline responses to mandated disclosure of non-financial performance," Journal of Contemporary Accounting and Economics, Elsevier, vol. 20(1).
• Cecere, G. & Jean, C. & Le Guel, F. & Manant, M., 2024. "Artificial intelligence and algorithmic bias? Field tests on social network with teens," Technological Forecasting and Social Change, Elsevier, vol. 201(C).
• Dirar Abdulhameed Alotaibi, 2024. "Impact of COVID-19 pandemic on some fiscal and monetary indicators in the kingdom of Saudi Arabia," Journal of Money and Business, Emerald Group Publishing Limited, vol. 4(1), pages 1-17, May.
• Agnieszka Budziewicz-Guzlecka & Mariusz Wozniakowski, 2024. "Banks in Poland in the Context of the Development of Communication Infrastructure in the Digital Economy," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 1327-1340.
• Joanna Wyrwisz, 2024. "Reasons of Cancel Brand in Opinion of Consumer of Different Generations," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 439-455.
• Michal Kaczmarczyk, 2024. "Sustainable Marketing in the Communication Practice of a Higher Education Institution as Exemplified by the Humanitas Academy," European Research Studies Journal, European Research Studies Journal, vol. 0(Special B), pages 526-541.
• Oz Shy, 2024. "Is Sales Tax Included in the Price? Consumer Inattention and Price Competition," FRB Atlanta Working Paper 2024-5, Federal Reserve Bank of Atlanta.
• Sagit Bar-Gill & Erik Brynjolfsson & Nir Hak, 2024. "Helping Small Businesses Become More Data-Driven: A Field Experiment on eBay," Management Science, INFORMS, vol. 70(11), pages 7345-7372, November.
  • Sagit Bar-Gill & Erik Brynjolfsson & Nir Hak, 2023. "Helping Small Businesses become more Data-Driven: A Field Experiment on eBay," NBER Working Papers 31089, National Bureau of Economic Research, Inc.
• Offiong Helen Solomon & Tom Allen & Wangari Wangombe, 2024. "Analysing the factors that influence social media adoption among SMEs in developing countries," Journal of International Entrepreneurship, Springer, vol. 22(2), pages 248-267, June.
• Diego Aparicio & Zachary Metzman & Roberto Rigobon, 2024. "The pricing strategies of online grocery retailers," Quantitative Marketing and Economics (QME), Springer, vol. 22(1), pages 1-21, March.
• Anja Lambrecht & Catherine Tucker, 2024. "Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising," Quantitative Marketing and Economics (QME), Springer, vol. 22(4), pages 357-387, December.
• Amira Gamal Ahmed & Ahmed Yehia Ebeid & Mahmoud Fawzy Mohamed, 2024. "The Mediating Role of Brand Attachment on the Relationship between Brand Experience and Customer Citizenship Behavior," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 10(1), pages 66-80.
• Xinyao Kong & Jean-Pierre H. Dubé & Øystein Daljord, 2024. "Nonparametric Estimation of Demand with Switching Costs: the Case of Habitual Brand Loyalty," NBER Working Papers 32994, National Bureau of Economic Research, Inc.
• Nguyen, Luan-Thanh, 2024. "Factors Affecting Service Quality and Satisfaction Customers Use of Mobile Commerce in Ho Chi Minh," MPRA Paper 119906, University Library of Munich, Germany, revised 10 Jan 2024.
• Bucoy, Abigail Irene & Moreno, Frede, 2024. "Evaluating the Efficacy of Community-Based Tourism as a Strategic Public Administration Initiative for Sustainable Development: A Case Study of Zamboanga City, Philippines," MPRA Paper 122798, University Library of Munich, Germany.
• Koukopoulos, Anastasios & Farmakis, Timoleon & Katiaj, Pavlina & Fraidaki, Katerina & Kavatha, Marina, 2024. "Apple Vision Pro: A Reddit-Based Sentiment Analysis," MPRA Paper 123180, University Library of Munich, Germany.
• Vladimir Zhechev & Daniela Sekulova, 2024. "Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians," Central European Business Review, Prague University of Economics and Business, vol. 2024(2), pages 1-25.
• Burhanudin Burhanudin & Firsta Diva Septianti, 2024. "Social Media Word of Mouth and Masstige Purchase Behaviour," Central European Business Review, Prague University of Economics and Business, vol. 2024(5), pages 71-94.
• Ionut TANASE & Lucia Nicoleta BARBU, 2024. "A Study of Consumer Trust in Online Reviews and Social Media Comments in the Age of Artificial Intelligence," PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, Bucharest University of Economic Studies, Romania, vol. 6(1), pages 1062-1075, August.
• Liem Viet Ngo & George A Shinkle & Paul G Patterson, 2024. "A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context," Australian Journal of Management, Australian School of Business, vol. 49(2), pages 272-289, May.
• Esther Calderon-Monge & Domingo Ribeiro-Soriano, 2024. "The role of digitalization in business and management: a systematic literature review," Review of Managerial Science, Springer, vol. 18(2), pages 449-491, February.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024. "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-10.
• Kamelia Narleva & Yana Gancheva & Yuliyan Narlev, 2024. "The Role Of Soft Skills And Maritime Education In The Digitisation Process," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", University of Economics - Varna, issue 1, pages 192-201.
• Hristina Georgieva, 2024. "Characteristics and analysis of the Culture and Arts sector, specifically the Performing dance sector in Bulgaria," Business & Management Compass, University of Economics Varna, issue 1, pages 5-13.
• Vladimir Zhechev, 2024. "A dive into the marketing trends of 2024: insights to unlocking potential," Business & Management Compass, University of Economics Varna, issue 1, pages 54-65.
• Indriastuti Herning & Hidayati Tetra & Asnawati & Martiyanti Dwi & Ayu Astried Rusty Febri & Putit Lennora, 2024. "How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment," Economics, Sciendo, vol. 12(3), pages 279-291.
• Kanimozhi G. & Sengottuvel C., 2024. "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, vol. 12(3), pages 75-94.
• AL-HARAISA Yazan Emnawer, 2024. "Ethical Leadership and Employees’ Creativity: The Mediating Role of Organizational Pride," Foundations of Management, Sciendo, vol. 16(1), pages 25-40, January.
• Sagan Mariusz & Sannegadu Rajesh & Pudaruth Sameerchand & Juwaheer Thanika Devi & Lamport John Matthew, 2024. "A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption – the case of Mauritius," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 60(4), pages 259-271.
• Baruk Agnieszka Izabela, 2024. "Final Purchasers’ Cooperation with Offerors in Online and Offline Environments," Marketing of Scientific and Research Organizations, Sciendo, vol. 51(1), pages 21-52, March.
• Strzębicki Dariusz, 2024. "The Role of ‘About Us’ Pages in Online Food Stores," Marketing of Scientific and Research Organizations, Sciendo, vol. 51(1), pages 53-68, March.
• Łopacińska Karolina, 2024. "The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 1-24.
• Nowotarska-Romaniak Beata & Szczepanik Sonia, 2024. "Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 54(4), pages 25-48.
• Gole Pedja Ašanin, 2024. "Dimensions of Corporate Governance in Public Relations Literature: A Systematic Review," Naše gospodarstvo/Our economy, Sciendo, vol. 70(2), pages 63-73.
• Hani Ghamama & Haider Syed Waqar & Raza Aamir & Silva Susana C. & Dias Joana Carmo, 2024. "Digital Influencers: Catalysts for Customer Engagement and Purchase Intention," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 69(2), pages 40-61.
• Donald R Lehmann & Scott Sanderude, 2024. "Marketing Driven Revenue Growth:A Guide to Organic Growth," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13940, September.
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Introduction," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 1, pages 1-10, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Anticipating Demand and Forecasting Sales," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 2, pages 11-23, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Generating Growth Ideas," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 3, pages 25-51, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Anticipating and Influencing Response to Innovations," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 4, pages 53-63, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Brand-Driven Growth," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 5, pages 65-80, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Customer-Based Growth," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 6, pages 81-108, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Evaluating and Selecting Growth Options," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 7, pages 109-127, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Implementing Growth Ideas and Defending Against Competitors," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 8, pages 129-152, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Donald R Lehmann & Scott Sanderude, 2024. "Summary," World Scientific Book Chapters, in: Marketing Driven Revenue Growth A Guide to Organic Growth, chapter 9, pages 153-173, World Scientific Publishing Co. Pte. Ltd..

2023

• Veda Varsha Reddy B & Sathish A.S, 2023. "Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions," Advances in Decision Sciences, Asia University, Taiwan, vol. 27(4), pages 72-89, December.
• Tatiana GAUGAȘ, 2023. "Eye-Tracking In Advertising Research: An Investigation Among Generation Z And Y Of Shock Tactics’ Effectiveness," Eastern European Journal for Regional Studies (EEJRS), Center for Studies in European Integration (CSEI), Academy of Economic Studies of Moldova (ASEM), vol. 9(2), pages 125-141, December.
• Rizwan Raheem Ahmed & Erum Zahoor Zaidi & Syed Hasnain Alam & Dalia Streimikiene & Vishnu Parmar, 2023. "Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(62), pages 265-265, February.
• Kamelia Narleva & Yuliyan Narlev & Yana Gancheva, 2023. "Maritime Education and New Skills in the Digitisation Process," HR and Technologies, Creative Space Association, issue 2, pages 57-72.
• Ekaterina Buzulukova & Ekaterina Lobova, 2023. "Stimulating the growth of "silver" tourism through the development of relationships and the creation of targeted communications with travellers," Population and Economics, ARPHA Platform, vol. 7(4), pages 103-123, December.
• Reyes-Menéndez, Ana & Ruiz-Lacaci, Nuria & Palos-Sánchez, Pedro, 2023. "Special Issue: Innovative Methods to Measure Digital Marketing Analytics: Part 2," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 228-229, January.
• Da Gama, António Pimenta, 2023. "Marketing performance measurement: A model of organisational and behavioural factors," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 230-238, January.
• Reyes-Menéndez, Ana & Žiaran, Pavel & Antolín-Prieto, Rebeca & Ruiz-Lacaci, Nuria, 2023. "How eye tracking can predict consumer behaviour preferences on mobile devices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 239-254, January.
• Muñoz, Niko & Kremer, Bianca A., 2023. "The voice era: Future acceptance of digital voice assistants and how they will transform consumers' online purchasing behaviour," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 255-270, January.
• Lo Russo, Emma, 2023. "Knowing the levers to pull to measure and optimise digital marketing performance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 271-282, January.
• D’Auria Stanton, Angela & Stanton, Wilbur W., 2023. "A regional comparison of the skills sought by employers for entry-level marketing analytics professionals," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 283-301, January.
• Block, Martin Paul, 2023. "Integrating datasets: Segmenting the fashion market using risk aversion," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 302-313, January.
• Purba, Kristo Radion & Tan, Yee Jia, 2023. "Data-driven influencer marketing strategy analysis and prediction based on social media and Google Analytics data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 314-328, January.
• Robbins, Stewart, 2023. "`Marketing Metrics` by Christina Inge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(3), pages 329-330, January.
• Keating, Barry, 2023. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 336-336, August.
• Copulsky, Jonathan, 2023. "What's the story with marketers and data storytelling? An educator's perspective," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 337-344, August.
• Qin, Vivian & Pauwels, Koen, 2023. "Upper funnel ad effectiveness and seasonality in consumer durable goods," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 345-352, August.
• Vroegrijk, Mark, 2023. "How brand mentions in television advertising affect consumer attention, recall and evaluation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 353-366, August.
• Stanton, Angela D'Auria & Stanton, Wilbur W., 2023. "A regional comparison of the skills sought by employers for entry-level data scientists, data analytics, business analytics, marketing analytics and digital analytics professionals," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 367-388, August.
• Gupta, Sahil & Kapoor, Komal & Sharma, Geeti & Malik, Nishtha, 2023. "Modelling the influence of teenagers' shopping motivation on their intention to purchase sports merchandise: A perspective from an emerging economy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 389-403, August.
• Leiria, Manuel & Dematos, Nelson & Rebelo, Efigénio, 2023. "Customer loyalty in the insurance industry: From traditional to analytical marketing — a bibliometric analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 404-422, August.
• Kaur, Talvinder & Bedi, Sarbjit Singh, 2023. "Exploring the factors of social media communication and their impact on online corporate brand image," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(4), pages 423-439, August.
• Sterne, Jim, 2023. "Data democratisation requires literacy and fluency for proficiency," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 23-29, June.
• Crisp, Dakota & Kristo, Matt & Everest, Courtney & King, Jenna & Brehmer, Emily & Barnes, Danielle & Prantner, Jonathan, 2023. "Qualifying control data with propensity score matching," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 30-38, June.
• Patil, Pranav, 2023. "What is the right set of technologies and techniques to effectively analyse marketing effectiveness?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 39-44, June.
• Ament, Leslie, 2023. "Applied marketing analytics: Vital to resolving challenges," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 4-7, June.
• Suárez, Sergio & Reyes-Menendez, Ana, 2023. "Which key performance indicators should be used to establish a lead scoring strategy for customer relationship management?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 45-53, June.
• Chen, Chien-Chung & Chen, Hong & Liu, Yan, 2023. "Using MASEM to explore the psychological mechanisms linking salespeople's job satisfaction and performance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 54-72, June.
• Qin, Vivian, 2023. "Lengthen your attribution window: Which digital ads have most long-term impact?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 73-83, June.
• Cutler, Kelly, 2023. "ChatGPT and search engine optimisation: The future is here," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 8-22, June.
• Vijaya, M. Thirumagal & Yamuna, S. M. & Chitra, B., 2023. "Gen Z versus Millennials, purchase intentions: A comparative study based on social media marketing strategies in India," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(1), pages 84-100, June.
• Squires, Martin, 2023. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 108-109, October.
• Bughin, Jacques, 2023. "To ChatGPT or not to ChatGPT: A note to marketing executives," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 110-116, October.
• Rubinson, Joel & Morley, Neil B. & Bakapoulos, Vassilis & Vermut, Marc, 2023. "A new model for optimal advertising impression allocation across consumer segments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 117-133, October.
• Crisp, Dakota & Prantner, Jonathan & Miller, Grant & Claucherty, Jack & Thomas, Tom & Barnes, Danielle, 2023. "Automated cluster generation and labelling of peer groups for marketing reporting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 134-144, October.
• Buckley, Andy, 2023. "Generative AI: A master or servant of market research analysis?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 145-152, October.
• Mayes, Manya, 2023. "Using customer feedback to prioritise remediation return on investment and improve customer experience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 153-161, October.
• Sharma, Animesh Kumar & Sharma, Rahul, 2023. "Considerations in artificial intelligence-based marketing: An ethical perspective," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 162-172, October.
• Antipov, Evgeny A. & Pokryshevskaya, Elena B., 2023. "Data-driven attribute selection for hardware technology products: A multi-criteria framework," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 173-181, October.
• Chicotsky, Brandon, 2023. "Web3 and marketing: The new frontier," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(2), pages 182-194, October.
• Sterne, Jim, 2023. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 205-206, December.
• Coyle, Jeff & Jeske, Stephen, 2023. "The rise of AI copilots: How LLMs turn data into actions, advance the business intelligence industry and make data accessible company-wide," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 207-214, December.
• Earley, Seth, 2023. "What executives need to know about knowledge management, large language models and generative AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 215-229, December.
• Green, Brandie, 2023. "Extracting actionable insights from web analytics and advocating for data-driven change," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 230-235, December.
• Kim, Naeun (Lauren) & Kim, Terry Haekyung & Park, Jinsu, 2023. "Can data save small businesses? Benefits and challenges of data analytics adoption among small-sized retailers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 236-248, December.
• Robbert, Katherine & Penn, Christopher & Wall, John, 2023. "Use cases of large language models in marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 249-269, December.
• Thomas, Ian, 2023. "Using generative AI to turbocharge digital marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 270-280, December.
• Thukral, Vaikunth & Latvala, Lawrence & Swenson, Mark & Horn, Jeff, 2023. "Customer journey optimisation using large language models: Best practices and pitfalls in generative AI," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 9(3), pages 281-292, December.
• Beckett, Simon, 2023. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 204-205, January.
• Morrison, Gwen & Westwater, Susan, 2023. "Voice: The future of customer experience," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 206-219, January.
• Paternot, Marc, 2023. "No brand can easily claim to be ‘luxury’: A case study of Hugo Boss’ brand positioning (2006–2020)," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 220-240, January.
• Kenney, Lisa & Skees, Sandy & Pitchel, Cali, 2023. "Deconstructing gender in brand, products and marketing," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 241-247, January.
• Herzberg, Mathea & Rudeloff, Christian, 2023. "Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 248-262, January.
• Berrada, Mohamed, 2023. "What separates place branding from destination branding and place marketing despite their common points?," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 263-272, January.
• Van Loggerenberg, Marthinus J.C. & Enslin, Carla & Terblanche-Smit, Marlize, 2023. "A conceptual framework of authentic narrative in resonant branded entertainment: Practitioner perspectives," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(3), pages 273-289, January.
• Beckett, Simon, 2023. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 296-297, March.
• Brähler, Nathalie, 2023. "The evolution of branding in Web3: Towards headless brands?," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 298-305, March.
• Calder, Bobby J. & Frigo, Mark L. & Yesawich, Peter C., 2023. "Implementing brand purpose as intrinsic to the brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 306-319, March.
• Sinha, Jay I. & Contractor, Sunil H., 2023. "Looking for ‘Uncle Johnnie’: The extraordinary success of Johnnie Walker Scotch Whisky in India," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 320-336, March.
• Filippelli, Marina, 2023. "Being a brand ally to Hispanic (Latine, Latinx, Latin@) consumers," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 337-343, March.
• Damon Aiken, K. & Meuter, Matthew L. & Sukhdial, Ajay, 2023. "An exploration of comfort brands and the theory of brand comfort," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 344-357, March.
• Gees, Christian, 2023. "Navigating the world of retail media," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 358-366, March.
• Huebner, Christopher, 2023. "Brand experience design for higher education: A review and future directions," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 367-377, March.
• Hunt, Jason & Kerr, Dave, 2023. "P.A.R.E.: The four pillars for successful whitepaper lead generation campaigns," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(4), pages 378-385, March.
• Godman, Trevor & Pitcher, James, 2023. "Bridging the brand volume/ brand value measurement divide: Towards a multidimensional understanding of brand strength," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 25-39, June.
• Beckett, Simon, 2023. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 4-5, June.
• Henry, Catherine D., 2023. "Six strategies to building successful communities in the Metaverse," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 40-48, June.
• Mckenzie, Jake & Mcfarland, James D., 2023. "State of fear: Adapting marketing strategies towards the stressed consumer," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 49-58, June.
• Swain, Scarlett, 2023. "Oat with the old, in with the new: Oatly’s creative trademarks, branding and controversial advertising campaigns," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 59-75, June.
• Parrish, Franklin & Nevins, Sharon, 2023. "Mass personalisation: A strategy for building brand equity in the healthcare sector," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 6-24, June.
• Redler, Jörn & Corvino, Matteo, 2023. "The significance of digital twins for the comprehensive brand experience," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 76-95, June.
• Pinci, Francesco, 2023. "How packaging design influences pricing impressions and product evaluations in the food industry," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(1), pages 96-116, June.
• Jones, Casey, 2023. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(2), pages 124-125, September.
• Seale, Emiko, 2023. "Are your brand-building efforts really working? A new analytical approach for assessing and growing your brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(2), pages 126-138, September.
• Baker, Nick, 2023. "The seven faces of consumer sustainability, and what they mean for brands," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(2), pages 139-154, September.
• Simpson, Amber P. & Priore, Anthony, 2023. "Marketing is only as good as your operations: How the AAOS transformed its internal processes to improve the customer experience and increase member retention," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(2), pages 155-173, September.
• Guèvremont, Amélie & Dubé-Beaudin, Laurence, 2023. "How do teenagers project their identity online, and what role do brands play in the process? A multimethod study on Instagram," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(2), pages 174-193, September.
• Berman, Gabriella & Potgieter, Adéle & Tait, MadéLe, 2023. "The influence of sensory branding strategies in-store on consumer preference: The South African skincare industry," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(2), pages 194-220, September.
• Beckett, Simon, 2023. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(3), pages 224-225, December.
• Salem-Jackson, Kim & Aziz, Afdhel, 2023. "Why it is important for B2B brands to find their why: A case study of Akamai Technologies," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(3), pages 226-232, December.
• Becker, Maria, 2023. "Case study: The paper and packaging board’s highly successful experiential activation," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(3), pages 233-242, December.
• Dalecki, Linden, 2023. "Ecotton: Rebranding a substantiable, sustainable ingredient brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(3), pages 243-255, December.
• Rodriguez, Carlos M., 2023. "Who am I to you? Self, reciprocity and emotional intimacy in brand relationships," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(3), pages 256-282, December.
• Kang, Jungsuk, 2023. "Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(3), pages 283-299, December.
• Stoica, Michael & Hickman, Thomas M., 2023. "A social identity theory perspective on sustainable brand recommendation: The case of professional service providers," Journal of Brand Strategy, Henry Stewart Publications, vol. 12(3), pages 300-318, December.
• Beniflah, Jake, 2023. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 133-133, July.
• Chun, Wootae & Ogwal, Emmanuel, 2023. "E-commerce localisation to African markets : Canadian multinational enterprise perspectives," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 134-145, July.
• Dávila-Ruiz, Diana & Barajas-Portas, Karla, 2023. "Balancing gender inequality in C-suite positions in Mexico : Women’s empowerment and success through personal branding," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 146-159, July.
• Beniflah, Jake & Estacolchic, Julia, 2023. "Why is Spanglish more popular than Spanish and English among US Hispanics? A communication accommodation theory perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 160-173, July.
• Wang, Pei & Chapa, Sindy, 2023. "A cross-cultural analysis of impulsive buying behaviour : Comparing the effect of longterm orientation and shopping values of Chinese and US consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 174-186, July.
• Williams-Sanchez, Valerie L., 2023. "Culture training for strategic marketing : Case study of a Juneteenth block party," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 187-195, July.
• Singh, Avtar & Sharma, Rahul, 2023. "Fandom in the Indian Premier League: Factors that drive team associations," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 196-205, July.
• Perkins, Trudi L., 2023. "Heuristics and anti-racism methodologies : Exploring possibilities for shifting antiracist education and research paradigms," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 206-220, July.
• Bozkurt, Bilgehan, 2023. "The need for an organisational design to secure marketer creativity within unhealthy organisational cultures," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(2), pages 221-232, July.
• Harris, Brandon D., 2023. "Validation as motivation: A reference to help today’s students become tomorrow’s professionals," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 22-31, December.
• Jain, Pranjal & Jain, Anju, 2023. "The impact of celebrity endorsers and influencer marketers on consumer behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 32-49, December.
• Beniflah, Jake, 2023. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 5-5, December.
• Ozbek, Icten Duygu & Beniflah, Jake, 2023. "Gentle whispers of women: An epistemological study of gender studies in marketing across 25 years," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 50-64, December.
• Granitz, Neil & Chen, Steven, 2023. "It’s not all black and white: A text analysis of racially diverse versus legacy superheroes in Marvel and DC Comics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 6-21, December.
• Pandey, Praveen Kumar & Dhaliwal, Amandeep, 2023. "Buzz marketing: Examining the effect of online reviews on purchase consideration," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 65-79, December.
• Kumar Sharma, Animesh & Sharma, Rahul, 2023. "The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual model," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 80-92, December.
• Beniflah, Jake & Veloz, Adaluz J. & Garzon, Roxane, 2023. "Driving return on media investment with US Hispanics in the 21st century: The nativity-based view," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 8(1), pages 93-111, December.
• Beckett, Simon, 2023. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 197-198, February.
• Green, David & Smith, Aaron, 2023. "Customer lifetime value: How understanding your current customers can help to find new ones," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 199-208, February.
• Conejo, Francisco J., 2023. "Creating strong brand names: A framework for digital practitioners," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 209-223, February.
• Quinn, Mark & Tennant, Torie, 2023. "How Guide Dogs Northern Ireland makes social media accessible for visually impaired tech users," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 224-230, February.
• Simián, José Manuel, 2023. "Why digital brand content is like waste (and what can we learn from this)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 231-237, February.
• Rudeloff, Christian & Damms, Julius, 2023. "Building brand loyalty on Twitter: The case of Elon Musk and Tesla," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 238-248, February.
• Gilstrap, Curt & Park, Sun-Young, 2023. "The language of social media contests: A lexical analysis of contests across social platforms," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 249-269, February.
• Chen, Huan & Lee, Yoon-Joo, 2023. "How perceived characteristics and personality shape the value of advertising on Snapchat: A mixed method study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(3), pages 270-282, February.
• Beckett, Simon, 2023. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 293-294, March.
• Correll, Haley & Buckholtz, Jess, 2023. "TikTok for good: How the American Red Cross grew a TikTok following to reach a new audience with its mission," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 295-305, March.
• Burnham, James, 2023. "The power of customer data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 306-311, March.
• Choong, Janica & Wang, Ming (Bryan), 2023. "Disruptive and destructive? A typology of social bots in public relations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 312-325, March.
• Wright, Lauren & Cherry, Michael, 2023. "How does influencer marketing on TikTok impact brand trust among generation Z?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 326-339, March.
• Badalamenti-Montes, Rosanna, 2023. "Hybrid trade shows are becoming the norm: What to know about trade shows going forward," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 340-345, March.
• Jung, Won-Sik & Yoon, Sung-Joon, 2023. "The role of experiential values and online platform evaluations in the purchase decision process: A bi-dimensional approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 346-360, March.
• Alhaidar, Ahmad & Xue, Fei, 2023. "Instagram influencers in Kuwait: A persuasion knowledge perspective," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(4), pages 361-378, March.
• Lander, Charlotte & Harris, Rachel & Garrido, Duarte, 2023. "Marketers should use social media to build trust in their brand, but they must know how to measure it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 20-29, June.
• Khodarahmi, Ehsan, 2023. "How Appian developed and delivered a successful business-to-business social media strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 30-42, June.
• Wood, Natalie T. & Burkhalter, Janée N., 2023. "A formula for success: How Formula One racing embraced digital and social media to engage fans," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 43-59, June.
• Beckett, Simon, 2023. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 5-6, June.
• Robinson, Jillian, 2023. "The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 60-68, June.
• Rudeloff, Christian & Amin, Hamasa, 2023. "Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 69-78, June.
• Charlesworth, Elizabeth, 2023. "Jumping off the social bandwagon: The importance of doing more with less and the key organisational changes required along the way," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 7-19, June.
• Hodson, Jaigris, 2023. "Digital marketing and misinformation: Why we need a new professional ethics to guide our practice," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 79-88, June.
• Hosahally, Shashank & Zaremba, Arkadiusz, 2023. "A decision-making characteristics framework for marketing attribution in practice: Improving empirical procedures," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(1), pages 89-100, June.
• Beckett, Simon, 2023. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 105-106, September.
• Allegrini, Amanda, 2023. "TikTok as an influencer marketing channel for user acquisition," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 107-114, September.
• Agnew, Cian, 2023. "Unlocking sustainable e-commerce growth: The role of owned channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 115-127, September.
• Sharma, Manvee, 2023. "How business-to-business and business-to-consumer marketers can future-proof their digital marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 128-154, September.
• Beyer, Simon, 2023. "Trust as a competitive advantage," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 155-163, September.
• Davidovic, David, 2023. "Curing pilotitis in digital marketing among life sciences companies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 164-175, September.
• Yancer, Stephanie M., 2023. "The Michigan State Parks Photo Ambassadors programme: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 176-189, September.
• Haumer, Florian & Kolo, Castulus & Roth, Alexander & Schwarz, Rafael, 2023. "Influencers and their motivations to create content: A qualitative typology based on an international survey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(2), pages 190-204, September.
• Beckett, Simon, 2023. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 209-210, December.
• Lautner, Seann, 2023. "Design for engagement in digital omni-channel: From funnel to loop," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 211-224, December.
• Jahns, Janina, 2023. "The future of marketing: How cultural understanding contributes to the success of brand positioning and campaigns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 225-235, December.
• Arbittier, Gregg M., 2023. "Building the case to embed a digital mindset among internal stakeholders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 236-243, December.
• Barnard, Jason & Artz, Matt, 2023. "Search marketing in the age of AI: Understanding the marketing implications of search, assistive and answer engines," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 244-260, December.
• Rudeloff, Christian & Kohnen, Jana, 2023. "Tweeting about female empowerment: How corporate brands communicate femvertising on X (formerly Twitter)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 261-271, December.
• Button, Dixie & Mcgunagle, Doreen & Zizka, Laura & Clark, Patti, 2023. "Airlines and corporate sustainability initiatives: Unrecognised value," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 272-286, December.
• Conner, Suzanne L. & Lee, Dennis, 2023. "Reconnoitring the comparative landscape of print and mobile media in Dubai," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 11(3), pages 287-300, December.
• Beckett, Simon, 2023. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 308-310, August.
• Coates, Alyssia & Gatling, Ladaniel, 2023. "Shifting the donor landscape paradigm: Strategies for increasing engagement and philanthropy among donors of colour," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 311-321, August.
• Kruydt, Marie-Aline, 2023. "Designing an alumni strategy in a complex organisation: A multilevel approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 322-335, August.
• Denker, John & Harper, Christie, 2023. "Breaking down barriers between brand and enrolment marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 336-344, August.
• Campbell, Cannie & Clifford, Sean, 2023. "Unleashing women's philanthropy," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 345-350, August.
• Akin-Aina, Temi & Piccirelli, Olivia, 2023. "How Concordia University built a virtual alumni programme that creates broad and deep constituent engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 351-361, August.
• Ayrea, William & Smilde, John, 2023. "Giving Day: Conducting a symphony or herding cats?," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 362-371, August.
• Mckee, Elizabeth, 2023. "Quantifying volunteer impact: Challenges and recommendations," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 372-381, August.
• Gardiner, Paige & Droubay, Madison J. & Droubay, Dalton J., 2023. "A content analysis study exploring the marketing messages communicated to prospective female law school and MBA students," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(4), pages 382-400, August.
• Siebert, Michael & Rose, Brooke, 2023. "Making the save: How 40 hockey players funded a new clinical trial (and the team that made it happen)," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 18-29, August.
• Mcsweeney, Kate, 2023. "Similar but different: How University College Cork created a brand identity for Alumni and Development (and brand value for the wider university)," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 30-46, August.
• Beckett, Simon, 2023. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 4-5, August.
• Holts, Chelsey & Moushon, Morgan, 2023. "Competitors on the court, collaborators in the world: How two universities teamed up during the Final Four," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 47-59, August.
• Ackerman, Jacqueline & Sager, Jeannie Infante, 2023. "Fundraising from couples: New research on how households make giving decisions," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 6-17, August.
• Mishler, Jeremy & Hazen, Eric, 2023. "Bridging the brand content divide: The cross-departmental collaboration that created institutional best practice and a high-performing website," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 60-68, August.
• Lock, Peter & Robinson, Lyndsey, 2023. "Reimagining trust fundraising: Taking a major donor approach to cultivation," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 69-75, August.
• Fernández-Gubieda, Santiago & Rojas, Ángel, 2023. "Listening: A way to improve university reputation and governance," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 76-85, August.
• Karol, Kristofer & Schimizzi, Marco, 2023. "Developing a successful content strategy with a small team and budget," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(1), pages 86-95, August.
• Beckett, Simon, 2023. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 100-101, October.
• Traub, Alison & Golding, Ben & Laur, Lauren, 2023. "Leading change: Building a resilient development office through succession planning," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 102-108, October.
• Garrido, Sonia, 2023. "Engaging parents and families: They are an audience too," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 109-122, October.
• Pugh, Blaine & Cowan, Brittany & Holts, Chelsey & Rudenko, Jane, 2023. "Maximising the life of your content on social media through repurposing," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 123-140, October.
• Little, Heather & Mitchell, Lisa, 2023. "Raising the donor ambition: From major to mega gifts," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 141-153, October.
• Rao, Chay & Afrin, Sabiha, 2023. "Using social media to prevent ‘melt’ in the virtual era," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 154-164, October.
• Protopapa, Kyriaki, 2023. "Transitioning international student scholars to dedicated alumni volunteers and advocates," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 165-183, October.
• Reece, Anton & Emmons, Lee, 2023. "A commitment to diversity, equity and inclusion: A seven-sector framework to transform higher education access, success and completion," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(2), pages 184-193, October.
• Beckett, Simon, 2023. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 200-201, December.
• Cassel, Andrew, 2023. "Divesting from Facebook and Instagram," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 202-214, December.
• Swisher, Patty & Jackson, Tracy & Smith, Jennifer, 2023. "How to connect with your parent audience: Duquesne University's implementation of a strategic family communications platform," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 215-225, December.
• Forbes, Michael & Vandermaas, Johanna & Benner, Karen, 2023. "The next chapter: How Ryerson University became Toronto Metropolitan University," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 226-238, December.
• Stabb, Joseph & Marcason-Tolmie, Emily, 2023. "Visualising data for prospect identification and donor metrics," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 239-256, December.
• Morales, Lymari & Powder, Jackie, 2023. "Bringing structure and success to internal communications: Why and how the Johns Hopkins Bloomberg School of Public Health turned multiple listserv e-mails a day into the bi-weekly ‘SPHeed Read’," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 257-268, December.
• Mitchell, Pamela, 2023. "Facets of advancement services: Avoiding silos in the pursuit of institutional advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 269-281, December.
• Breckinridge, Robert E. & Smith, Luke & Weaver, Jessica & Zondag, Marissa, 2023. "(Re)imagining giving societies: The case study of Moravian University," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 8(3), pages 282-295, December.
• Carolina Guerini & Donato Masciandaro, 2023. "Financial Education between Market and State: Private Commitment, Conflicts of Interest and Public Certification," BAFFI CAREFIN Working Papers 23213, BAFFI CAREFIN, Centre for Applied Research on International Markets Banking Finance and Regulation, Universita' Bocconi, Milano, Italy.
• Çağatay AKDOĞAN & Yasin YILMAZTÜRK, 2023. "Tüketici Yeşil Yıkama Algısının Yeşil Marka Denkliğine Etkisi: Yeşil Algılanan Risk ve Yeşil Kafa Karışıklığının Aracılık Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 169-187, June.
• El-Shayeb Mirna & El-Deeb Sara, 2023. "Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption," Business Systems Research, Sciendo, vol. 14(2), pages 173-189, December.
• Văn Đức Chí Vũ & Nguyễn Viết Bằng, 2023. "Ảnh hưởng của chiến lược tiếp thị 4Ps xanh đến quyết định mua sản phẩm xanh: Nghiên cứu thực nghiệm tại Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 18(1), pages 160-172.
• Darren Filson, 2023. "Dissecting decline in the economy-wide advertising intensity 1997-2017," Economics Bulletin, AccessEcon, vol. 43(3), pages 1444-1452.
• Vusumuzi David Mbatha & Aaron Koopman & Tinashe Chuchu, 2023. "Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study," International Review of Management and Marketing, Econjournals, vol. 13(3), pages 16-24, May.
• Siyasanga Mgoduka & Shalen Heeralal, 2023. "Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis," International Review of Management and Marketing, Econjournals, vol. 13(4), pages 14-22, July.
• Ephrem Habtemichael Redda & Marko Van Deventer, 2023. "Retail Banking Service Quality and Customer Loyalty: The Role of Trust and Commitment as Mediators," International Review of Management and Marketing, Econjournals, vol. 13(5), pages 18-25, September.
• Lorecchio, Caio & Monte, Daniel, 2023. "Bad reputation with simple rating systems," Games and Economic Behavior, Elsevier, vol. 142(C), pages 150-178.
• Aparicio, Diego & Rigobon, Roberto, 2023. "Quantum prices," Journal of International Economics, Elsevier, vol. 143(C).
• Sbrana, Giacomo & Silvestrini, Andrea, 2023. "The RWDAR model: A novel state-space approach to forecasting," International Journal of Forecasting, Elsevier, vol. 39(2), pages 922-937.
• Robert Faff & David Mathuva & Mark Brosnan & Sebastian Hoffmann & Catalin Albu & Searat Ali & Micheal Axelsen & Nikki Cornwell & Adrian Gepp & Chelsea Gill & Karina Honey & Ihtisham Malik & Vishal Meh, 2023. "Pitching business school researcher profiles," Journal of Accounting Literature, Emerald Group Publishing Limited, vol. 46(4), pages 539-564, September.
• José Antonio Pedraza-Rodríguez & Martha Yadira García-Briones & César Mora-Márquez, 2023. "Exploring the importance of the perceived value of port users: evidence from the public port system in Ecuador," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 29(57), pages 146-165, December.
• Junfeng Wang & Vera Butkouskaya, 2023. "Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 28(55), pages 60-78, May.
• Klender Cortez & Martha del Pilar Rodríguez-García & Christian Reich, 2023. "Consumers’ purchase intention of rapid COVID-19 tests," Journal of Economics, Finance and Administrative Science, Emerald Group Publishing Limited, vol. 28(55), pages 79-95, May.
• Juan Ignacio Martín-Legendre & Pablo Castellanos-García & José Manuel Sánchez-Santos, 2023. "Should the monetary authorities be sensitive to inequality concerns? Empirical evidence for a panel of 62 countries," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 50(7), pages 1428-1449, January.
• Monika Spychalska-Wojtkiewicz & Monika Klein, 2023. "The Importance of Achieving the Sustainable Development Goals in the Opinion of Customers," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 118-137.
• Kelli Marquardt & Conor Ryan, 2023. "The Role of Information in Pharmaceutical Advertising: Theory and Evidence," Working Paper Series WP 2023-40, Federal Reserve Bank of Chicago.
• Zhang Na, 2023. "Digital Exploration and Marketing Study of Cultural Genes in Batik Patterns from China and Malaysia ," GATR Journals jmmr321, Global Academy of Training and Research (GATR) Enterprise.
• Nouha Anka Idrissi & Rachid Smouni, 2023. "The use of social media as a form of strategic communication by political parties in Morocco: A theoretical study [Recours aux médias sociaux comme forme de communication stratégique des partis pol," Post-Print hal-04138939, HAL.
• Khadijeh Hassanzadeh & Kiumars Shahbazi & Mohammad Movahedi & Olivier Gaussens, 2023. "Do trade barriers have the same effect on SMEs in a country under sanctions? The case study of Iran," Post-Print hal-04388110, HAL.
• Matthew G. Smith & Ryan Lunsford, 2023. "Retail Firearms Sales In The U.S.: Evidence On Best Practices From Two Firms," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 14(1), pages 31-44.
• Dhimas Prajaya & Hotniar Siringoringo, 2023. "Promoting and reporting with the Wmotion MPOS application: a case study on a fashion industry," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 43(1), pages 53-73.
• Jose Ramon Saura & Daniel Palacios-Marqués & Domingo Ribeiro-Soriano, 2023. "Leveraging SMEs technologies adoption in the Covid-19 pandemic: a case study on Twitter-based user-generated content," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1696-1722, October.
• Nico Neumann & Catherine E. Tucker & Kumar Subramanyam & John Marshall, 2023. "Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers," Quantitative Marketing and Economics (QME), Springer, vol. 21(4), pages 519-571, December.
• Minjung Kwon & Tülin Erdem & Masakazu Ishihara, 2023. "Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption," Quantitative Marketing and Economics (QME), Springer, vol. 21(4), pages 437-492, December.
• David A. Harper & Anthony M. Endres, 2023. "Menger’s precursors in the German subjective-value tradition and his advancements in the theory of wants and goods," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 36(2), pages 217-245, June.
• Amel Pintol & Nereida Hadziahmetovic, 2023. "The Mediating Role of Brand Trust in Social Media Marketing Activities and Brand Equity Relationship: Case of Bottled Water Brands in the Market of Bosnia and Herzegovina," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(1), pages 5-20.
• Md. Rahat Khan & Sanjoy Kumar Roy, 2023. "Moderating Effect of M-Banking Apps Users' Demographic Variables on the Relationship between the Ease of Use and Brand Trust," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 9(2), pages 249-265.
• Miklos-Thal, Jeanine & Goldfarb, Avi & Haviv, Avery & Tucker, Catherine, 2023. "Digital Hermits," CEPR Discussion Papers 17865, C.E.P.R. Discussion Papers.
  • Jeanine Miklós-Thal & Avi Goldfarb & Avery M. Haviv & Catherine Tucker, 2023. "Digital Hermits," NBER Working Papers 30920, National Bureau of Economic Research, Inc.
• Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," NBER Working Papers 30925, National Bureau of Economic Research, Inc.
• Sagit Bar-Gill & Erik Brynjolfsson & Nir Hak, 2024. "Helping Small Businesses Become More Data-Driven: A Field Experiment on eBay," Management Science, INFORMS, vol. 70(11), pages 7345-7372, November.
  • Sagit Bar-Gill & Erik Brynjolfsson & Nir Hak, 2023. "Helping Small Businesses become more Data-Driven: A Field Experiment on eBay," NBER Working Papers 31089, National Bureau of Economic Research, Inc.
• John Cawley & Julia Eddelbuettel & Scott Cunningham & Matthew D. Eisenberg & Alan D. Mathios & Rosemary J. Avery, 2023. "The Role of Repugnance in Markets: How the Jared Fogle Scandal Affected Patronage of Subway," NBER Working Papers 31782, National Bureau of Economic Research, Inc.
• Koen Deconinck & May Hobeika, 2023. "Understanding the impact of consumer-oriented assurance schemes: A review of voluntary standards and labels for the environmental sustainability of agri-food products," OECD Food, Agriculture and Fisheries Papers 200, OECD Publishing.
• Irina Calugareanu & Bunduchi Denis, 2023. "Increasing the Efficiency of the Enterprise Management Process (Case study Termoelectrica JSCo)," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 586-592, August.
• Georgiana Elena Constantin & Anca Ioana Blaga, 2023. "The Impact of Online Advertising on the Purchase Decision," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 418-425, December.
• Opeyemi Femi-Oladunni & Pablo Ruíz-Palomino & María Pilar Martínez-Ruíz & Israel Roberto Pérez-Jiménez, 2023. "Food values and purchase decisions in an emerging market: lessons learned from Kenya," DOCFRADIS Working Papers 2306, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2023.
• Aragonés-Jericó, Cristina & Küster-Boluda, Inés & Vila-López, Natalia, 2023. "Emociones y valor: sus efectos en la satisfacción, lealtad y respuesta al patrocinio deportivo [Emotions and value: its effects on satisfaction, loyalty and response to sports sponsorship]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 35(1), pages 80-99, June.
• Kamali, Abrar Ahmed Khan, 2023. "The Customer Relationship Management Practices in Banking Industry," MPRA Paper 116552, University Library of Munich, Germany.
• Ahmad, Nadia, 2023. "Reasons for the Decline of Bicycle Industry in Pakistan," MPRA Paper 116553, University Library of Munich, Germany.
• Hasan, Aleshba, 2023. "A Study on the Consumers' Perception and Their Consumption Pattern for Processed Dairy Dairy Products in Karachi," MPRA Paper 116555, University Library of Munich, Germany.
• Murthi, Srinivash & Zhang, Wen & Shaturaev, Jakhongir, 2023. "Role of Tourism in Ensuring Gender Equity: An Asian Perspective," MPRA Paper 118486, University Library of Munich, Germany, revised 15 Jun 2023.
• Ologunebi, John, 2023. "An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark," MPRA Paper 119040, University Library of Munich, Germany.
• Ologunebi, John & Taiwo, Ebenezer, 2023. "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper 119205, University Library of Munich, Germany.
• Ologunebi, John, 2023. "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper 119417, University Library of Munich, Germany.
• Dang, Son-Hoang & Nguyen, Luan-Thanh, 2023. "What drives customer loyalty in social commerce sector? PLS-SEM approach," MPRA Paper 119509, University Library of Munich, Germany, revised 15 Oct 2023.
• Koukopoulos, Anastasios & Lounis, Stavros & Farmakis, Timoleon & Vrechopoulos, Adam & Doukidis, Georgios, 2023. "D&C for EU Funded Projects: Towards an Integrated Omnichannel Dissemination and Communication Framework," MPRA Paper 121108, University Library of Munich, Germany.
• David P. Myatt & David Ronayne, 2023. "Asymmetric Models of Sales," Rationality and Competition Discussion Paper Series 450, CRC TRR 190 Rationality and Competition.
• Yacob, Syahmardi & Sulistiyo, Urip & Marzal, Jefri & Perdana Siregar, Ade & Mukminin, Amirul, 2023. "An Investigation of Entrepreneurial Orientation, Social Media Adoption and E-commerce on MSME Business Performance: An Empirical Study in Indonesia," Revista Galega de Economía, University of Santiago de Compostela. Faculty of Economics and Business., vol. 32(3), pages 1-24.
• Katarzyna Sanak-Kosmowska, 2023. ".#isoverparty. The Consequences of Brand Boycotts for Brands in the Social Media Environment After Russia’s Invasion in Ukraine," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(16), pages 22-38.
• Lia Anton & Zorina Siscan, 2023. "The Contemporary Trends in Advertising Services Global Market," RAIS Conference Proceedings 2022-2024 0280, Research Association for Interdisciplinary Studies.
• Sergio Barta & Raquel Gurrea & Carlos Flavián, 2023. "Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-21, December.
• Zulal Isler & Meltem Kiygi-Calli & Maryam Oraiby, 2023. "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
• Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023. "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
• Manfred Bruhn & Andrea Gröppel-Klein & Manfred Kirchgeorg, 2023. "Managerial marketing and behavioral marketing: when myths about marketing management and consumer behavior lead to a misconception of the discipline," Journal of Business Economics, Springer, vol. 93(6), pages 1055-1088, August.
• Tejaswi Patil & Zillur Rahman, 2023. "A bibliometric analysis of scientific literature on guilt in marketing," Management Review Quarterly, Springer, vol. 73(3), pages 1385-1415, September.
• Daniel Rehsmann, 2023. "The Sumo coach problem," Review of Economic Design, Springer;Society for Economic Design, vol. 27(3), pages 669-700, September.
• Kameliya Narleva & Yuliyan Narlev, 2023. "Digital Innovations In Logistics Business €“ Application Features," Conferences of the department "Economics and Management of Trade", Publishing house "Science and Economics" Varna, issue 1, pages 149-156.
• Maria Kehayova-Stoycheva (ed.), 2023. "Remarketing The Reality," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 3.
• Kolwas Szymon & Domański Jarosław, 2023. "Axiological and Praxeological Dimensions of Marketing Communication Effectiveness – A Conceptual Framework," Foundations of Management, Sciendo, vol. 15(1), pages 79-88, January.
• Fatima Tayyba & Kamran Muhammad & Awan Tahir Mumtaz & Szostak Michał & Sarfraz Mudassira, 2023. "Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation," Journal of Intercultural Management, Sciendo, vol. 15(4), pages 39-65, December.
• Wąsowicz-Zaborek Elżbieta, 2023. "Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis," Marketing of Scientific and Research Organizations, Sciendo, vol. 49(3), pages 65-100, September.
• Ramovš Marjeta & Milfelner Borut, 2023. "The Importance of Educational Service Quality for Customer Satisfaction and Organizational Reputation," Naše gospodarstvo/Our economy, Sciendo, vol. 69(2), pages 29-40, June.
• Robert J Thomas, 2023. "Finding Wisdom in Brand Tragedies:Managing Threats to Brand Equity," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13196, September.
• Russell S Winer & Scott A Neslin (ed.), 2023. "The History of Marketing Science," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13305, September.
• Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), 2023. "Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13403, September.
• Ashok Charan, 2023. "The Marketing Analytics Practitioner's Guide:In 4 VolumesVolume 1: Brand and ConsumerVolume 2: Product, Advertising, Packaging, Biometrics, Price and PromotionVolume 3: Digital MarketingVolume 4: Reta," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number ac055, September.
• Chezy Ofir & Robert J Thomas, 2023. "Signposts for Brand Tragedies," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 1, pages 1-16, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Technology Myopia," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 2, pages 17-37, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Ruptured Loyalties," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 3, pages 39-57, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Bruising Viral Spirals," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 4, pages 59-79, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Catastrophes," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 5, pages 81-103, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Leadership Lost," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 6, pages 105-126, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "Psychic Prisons," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 7, pages 127-143, World Scientific Publishing Co. Pte. Ltd..
• Chezy Ofir & Robert J Thomas, 2023. "How Leaders Can Manage Threats to Brand Equity," World Scientific Book Chapters, in: Finding Wisdom in Brand Tragedies Managing Threats to Brand Equity, chapter 8, pages 145-163, World Scientific Publishing Co. Pte. Ltd..
• Scott A. Neslin & Russell S. Winer, 2023. "The History of Marketing Science: Beginnings," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 1, pages 1-17, World Scientific Publishing Co. Pte. Ltd..
• Gary J. Russell, 2023. "Brand Choice Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
• Vithala R. Rao, 2023. "Conjoint Analysis," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 3, pages 49-88, World Scientific Publishing Co. Pte. Ltd..
• Eitan Muller & Renana Peres, 2023. "Innovation Diffusion," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 4, pages 89-116, World Scientific Publishing Co. Pte. Ltd..
• Dominique M. Hanssens & Marnik G. Dekimpe, 2023. "Econometric Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 5, pages 117-151, World Scientific Publishing Co. Pte. Ltd..
• Steven M. Shugan, 2023. "Market Structure," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 6, pages 153-198, World Scientific Publishing Co. Pte. Ltd..
• Peter S. Fader & Bruce G. S. Hardie & Subrata Sen, 2023. "Stochastic Models of Buyer Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 7, pages 199-251, World Scientific Publishing Co. Pte. Ltd..
• Dominik Papies & Peter Ebbes & Elea McDonnell Feit, 2023. "Endogeneity and Causal Inference in Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 8, pages 253-300, World Scientific Publishing Co. Pte. Ltd..
• P. K. Kannan & Liye Ma, 2023. "AI and Machine Learning," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 301-334, World Scientific Publishing Co. Pte. Ltd..
• Yiting Deng & Anja Lambrecht & Catherine Tucker, 2023. "Field Experiments," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 10, pages 335-362, World Scientific Publishing Co. Pte. Ltd..
• Gerard J. Tellis, 2023. "Advertising Effectiveness," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 11, pages 365-408, World Scientific Publishing Co. Pte. Ltd..
• Tülin Erdem & Joffre Swait, 2023. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 409-433, World Scientific Publishing Co. Pte. Ltd..
  • Tulin Erdem & Joffre Swait, 2014. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 237-260, World Scientific Publishing Co. Pte. Ltd..
• Eunkyu Lee & Richard Staelin, 2023. "Distribution Channels," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 13, pages 435-470, World Scientific Publishing Co. Pte. Ltd..
• Scott A. Neslin, 2023. "Customer Relationship Management (CRM)," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 14, pages 471-500, World Scientific Publishing Co. Pte. Ltd..
• Wendy W. Moe & David A. Schweidel, 2023. "The Internet as a Social Medium," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 15, pages 501-521, World Scientific Publishing Co. Pte. Ltd..
• Peter J. Danaher & Andrew T. Stephen, 2023. "Internet Marketing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 16, pages 523-550, World Scientific Publishing Co. Pte. Ltd..
• Tingting Fan & Peter N. Golder & Donald R. Lehmann, 2023. "New Products Research," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 17, pages 551-593, World Scientific Publishing Co. Pte. Ltd..
• Roland T. Rust & Ming-Hui Huang, 2023. "Service Marketing Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 18, pages 595-622, World Scientific Publishing Co. Pte. Ltd..
• Gary L. Lilien, 2023. "Models of Organizational Buying Behavior," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 19, pages 623-648, World Scientific Publishing Co. Pte. Ltd..
• Russell S. Winer, 2023. "Pricing," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 20, pages 649-678, World Scientific Publishing Co. Pte. Ltd..
• Murali K. Mantrala, 2023. "Sales Force Productivity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 21, pages 679-719, World Scientific Publishing Co. Pte. Ltd..
• Karen Gedenk & Kusum L. Ailawadi & Sunil Gupta, 2023. "Sales Promotions," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 22, pages 721-759, World Scientific Publishing Co. Pte. Ltd..
• Michel Wedel & Wayne S. DeSarbo, 2023. "Market Segmentation," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 23, pages 761-800, World Scientific Publishing Co. Pte. Ltd..
• Linda Brennan & Michaela Jackson & Krzysztof Kubacki & Lukas Parker & Divya Garg & Ella Chorazy, 2023. "Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 1, pages 1-9, World Scientific Publishing Co. Pte. Ltd..
• Stephan Dahl & Jeff French, 2023. "Frameworks for Socially Responsible Marketing and Ethical Communication," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 2, pages 13-33, World Scientific Publishing Co. Pte. Ltd..
• Nicole “Nikki” Lemire-Garlic, 2023. "Emerging Technologies, Social Marketing and Ethics," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 3, pages 35-53, World Scientific Publishing Co. Pte. Ltd..
• Anne Gregory, 2023. "Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 4, pages 55-77, World Scientific Publishing Co. Pte. Ltd..
• Dang Nguyen & Michaela Jackson, 2023. "Technology to the Rescue? Considerations for Behaviour Change Practitioners," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 5, pages 79-95, World Scientific Publishing Co. Pte. Ltd..
• Peter Jones, 2023. "Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 6, pages 97-121, World Scientific Publishing Co. Pte. Ltd..
• Jon Hewitt & Lukas Parker & Grace McQuilten & Rimi Khan, 2023. "Sustainability Chic and the Future of Fashion Marketing," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 7, pages 125-147, World Scientific Publishing Co. Pte. Ltd..
• Lukas Parker & Rob Cover & Charlotte Young & Katia Ostapets, 2023. "Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 8, pages 149-166, World Scientific Publishing Co. Pte. Ltd..
• Krzysztof Kubacki & Natalia Szablewska & Dariusz Siemieniako & Linda Brennan, 2023. "Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 9, pages 167-190, World Scientific Publishing Co. Pte. Ltd..
• Sommer Kapitan, 2023. "Outrage and Activism," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 10, pages 191-208, World Scientific Publishing Co. Pte. Ltd..
• Preeya Daya & Mlenga Jere, 2023. "Communication for Diversity and Inclusion: A South African Perspective," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 11, pages 209-226, World Scientific Publishing Co. Pte. Ltd..
• David Micallef & Lukas Parker & Linda Brennan, 2023. "More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 12, pages 229-247, World Scientific Publishing Co. Pte. Ltd..
• Michaela Jackson & Michael Mehmet, 2023. "Social Media and Upstream Social Marketing," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 13, pages 249-266, World Scientific Publishing Co. Pte. Ltd..
• Annika Molenaar & Eva L. Jenkins & Linda Brennan & Dickson Lukose & Melissa Adamski & Tracy A. McCaffrey, 2023. "Social Media Messaging for Health," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 14, pages 267-290, World Scientific Publishing Co. Pte. Ltd..
• Colleen E. Mills & Sussie C. Morrish, 2023. "Responding Responsibly to Crisis and Disaster: The Communication Challenges," World Scientific Book Chapters, in: Linda Brennan & Lukas Parker & Divya Garg & Krzysztof Kubacki & Michaela Jackson & Ella Chorazy (ed.), BEYOND THE DARK ARTS Advancing Marketing and Communication Theory and Practice, chapter 15, pages 291-313, World Scientific Publishing Co. Pte. Ltd..
• Lee, Joseph Lok-Man & Lau, Chammy Yan-Lam & Wong, Charlaine Wai-Ga, 2023. "Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 3-10.
• Nguyen Thi Cam Le & Mai Ngoc Khuong, 2023. "Investigating brand image and brand trust in airline service: Evidence of Korean Air," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 55-65.
• Buehler, Stefan & Chen, Rachel R. & Halbheer, Daniel, 2022. "Circular Business Models: Product Design and Consumer Participation," HEC Research Papers Series 1465, HEC Paris.
  • Bühler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277576, Verein für Socialpolitik / German Economic Association.
  • Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series 2302, University of St. Gallen, School of Economics and Political Science.
  • Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022. "Circular Business Models: Product Design and Consumer Participation," Working Papers hal-03938305, HAL.

2022

• Galyna CHORNOUS & Tetiana LEM, 2022. "Developing hybrid recommendation systems: Ukrainian dimension," Access Journal, Access Press Publishing House, vol. 3(2), pages 89-106, April.
• Bradley J. Larsen & Timothy J. Ryan & Steven Greene & Marc J. Hetherington & Rahsaan Maxwell & Steven Tadelis, 2022. "Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm: A Large-Scale Ad Experiment," Papers 2203.02625, arXiv.org, revised Mar 2022.
• Wycherley, James, 2022. "Drawing from data to paint bigger pictures," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 200-201, February.
• Long, Lucas, 2022. "Effective first-party data collection in a privacy-first world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 202-210, February.
• Latvala, Lawrence & Horn, Jeff & Bruno, Bill, 2022. "Thriving in the age of privacy regulation: A first-party data strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 211-220, February.
• Kroll, Valerie & Hoyer, Julie Shallman, 2022. "High-impact testing that inspires action," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 221-236, February.
• Johnson, Mike & Cousins, James, 2022. "Relevant, impactful and trusted data analysis: A framework for driving the efficient adoption of results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 237-245, February.
• Zumstein, Darius & Brauer, Claudia & Zelic, Andrea, 2022. "Benefits, challenges and future developments in digital analytics in German-speaking countries: An empirical analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 246-259, February.
• Yusuf, Muhammad & Said, Miah & Nurhilalia, & Yusuf, Yulia Yunita, 2022. "The effect of brand image, price, service, product quality and promotion on consumer buying decisions for car purchases: A case study of Bosowa Berlian Motor Inc. in Makassar," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 260-275, February.
• Dubey, Anshul, 2022. "Understanding the consumer: A comparison of buying behaviour among consumers of Hindustan Unilever and Patanjali products," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 276-287, February.
• Majhi, Ritanjali & Sugasi, Renu Prasad, 2022. "A machine-learning approach for classifying Indian internet shoppers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(3), pages 288-298, February.
• Malin, Denis, 2022. "What problem are you trying to solve?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 304-305, March.
• Diorio, Stephen & Hummel, Chris & Rogers, Bruce, 2022. "Revenue operations: A systems approach for turning analytics into growth," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 306-317, March.
• Bertozzi, Giacomo & Bagheri, Saeed R. & Graham, Brett & Knowles, Peter & Netzer, Oded & Pauwels, Koen, 2022. "How much does digital advertising accelerate new product success?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 318-328, March.
• Earley, Seth, 2022. "Recommendations and personalisation: Three strategies for activating customer behaviour analytics insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 329-336, March.
• Tannir, Sophia & Dupin, Michael & Austin, Manila & Stahlkopf, Christina & Iyengar, Raghu, 2022. "From captive to captivating: The new customer journey model for companies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 337-344, March.
• Martinez, Jenna, 2022. "Customer-centric framework: The missing link between data and business value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 345-354, March.
• Macinnis, Debbie, 2022. "Customer insights that matter," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 355-361, March.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2022. "Why domain knowledge is essential for data scientists in marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 362-373, March.
• Harman, David, 2022. "Assessing the statistical significance of repeated A/B tests with meta-analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 374-385, March.
• Demirer, Dilek Penpece & Büyükeke, Ahmet, 2022. "Analysing perceptions towards electric cars using text mining and sentiment analysis: A case study of the newly introduced TOGG in Turkey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(4), pages 386-399, March.
• Coleman, Shirley & Walker, Daniel & Rahman-Chowdhury, Mohammed & Ahlemeyer-Stubbe, Andrea, 2022. "Customer lifetime value: How to find the right calculation and prediction approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 16-25, June.
• Crisp, Dakota & Brown, Jess & Claucherty, Jack & Busteed, Davis & Schultz, Anna & Prantner, Jonathan, 2022. "The three stages of workforce optimisation: Moving beyond the industry standard," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 26-36, June.
• Vinasco, Mario, 2022. "The intuition behind machine learning in marketing: Linear TV attribution," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 37-42, June.
• Vriens, Marco, 2022. "Towards a theory of analytics and guidelines for practitioners," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 4-5, June.
• Pauwels, Koen & Sud, Bharat & Fisher, Robert & Antia, Kersi, 2022. "Should you change your ad messaging or execution? It depends on brand age," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 43-54, June.
• Patterson, Laura & Egeland, Rita & Wong, Kathleen, 2022. "The culture and leadership style combination that cultivates a best-in-class marketing organisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 55-78, June.
• Mcguirk, Mike, 2022. "Unlocking the full potential of social listening platforms through prescriptive-based intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 6-15, June.
• Jenner, Victoria & Soylemez, Sefer & Dzhuras-Dotta, Sasha & Tsoneva, Ralitsa, 2022. "Why multi-disciplinary, cross-silo teams are best at analysing and actioning data collected along the customer journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 79-88, June.
• Lenger, Aslı Diyadin, 2022. "How to choose the right influencer for a marketing strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(1), pages 89-104, June.
• Reyes-Menendez, Ana & Ruiz-Lacaci, Nuria & Palos-Sanchez, Pedro, 2022. "Special Issue: Innovative methods to measure digital marketing analytics: Part 1," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 108-110, October.
• Bellamkonda, Shash, 2022. "How marketers can use the power of an AI/ML model to identify and predict customers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 111-121, October.
• Broadhurst, Martin, 2022. "How businesses of any size can use AI in a digital marketing strategy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 122-132, October.
• Cutler, Kelly, 2022. "Web3 and the future of marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 133-141, October.
• Kamena, Roger, 2022. "C-3DP: A cross-cluster analysis model to identify latent categorical customer attributes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 142-159, October.
• Oloyede, Moni, 2022. "Attribution done right: How to prove the real value of marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 160-166, October.
• Gerber, Isaac, 2022. "Net searcher sentiment: A web-search based replacement for net promoter score," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 167-174, October.
• Branda, Anthony F. & Weber, Mark & Lucio, Eduardo, 2022. "Empirical measurement of marketing analytics orientation: Quantifying the factors that create highly analytical marketing practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 175-191, October.
• Fridhi, Bechir, 2022. "The impact of digital marketing on the performance of firms in Tunisia," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 192-205, October.
• Løber, Lasse Baungård & Svendsen, Simon, 2022. "An explorative study of salient usability attributes affecting m-commerce consumer behaviour in a Nordic context," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 206-222, October.
• Reyes-Menéndez, Ana & Ruiz-Lacaci, Nuria & Palos-Sánchez, Pedro, 2022. "Special Issue: Innovative Methods to Measure Digital Marketing Analytics: Part 2," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 228-229, October.
• Beckett, Simon, 2022. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 201-202, January.
• Lapierre, J.C., 2022. "People-led digital transformation: Future-proofing a legacy brand with purpose," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 203-213, January.
• Hall, Jules & Mottau, Tim, 2022. "Brands on the picket line: How close should companies get to their consumers’ crusades?," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 214-220, January.
• Perreau, Anton, 2022. "Brands on TikTok: Strategic first steps and successful execution," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 221-233, January.
• Jones, Mark, 2022. "Operation brand story: How to fix a broken brand when customer beliefs shift and brands do not," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 234-242, January.
• Chaudhary, Prashant, 2022. "Royal Enfield: Preserving and leveraging legacy appeal while revamping brand imagery," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 243-258, January.
• Riches, Tim, 2022. "Brands, sustainability and citizenship: Navigating a world demanding change," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 259-272, January.
• Allison, Matt, 2022. "The winning formula: How to build lasting and valuable customer relationships via a paid, owned and earned strategy," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 273-282, January.
• Havard, Cody T. & Wann, Daniel L. & Greive, Frederick G. & Collins, Brian, 2022. "Happiest place(s) on Earth? Investigating the differences (and impact) of fandom and rivalry among fans of sport and Disney’s Theme Parks," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(3), pages 283-292, January.
• Beckett, Simon, 2022. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(4), pages 296-297, March.
• Benson, Kirstin, 2022. "Harnessing editorial storytelling for social media marketing: The ‘secret’ to success in the new digital world has deep roots in old media," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(4), pages 298-310, March.
• Siddiqui, Kamran Ahmed & Ahmad, Shabir, 2022. "Brand equity trend analysis for top auto brands on Interbrand’s 20-year longitudinal data," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(4), pages 311-329, March.
• Jenkinson, Angus, 2022. "The deep brand: Designs for a new chapter in marketing?," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(4), pages 330-359, March.
• Sinha, Jay I. & Chitturi, Ravindra & Contractor, Sunil H., 2022. "The Indian Premier League: The creation and management of a global sports branding phenomenon," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(4), pages 360-376, March.
• Carroll, Ryall & Cadet, Fabienne T. & Kachersky, Luke, 2022. "Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(4), pages 377-388, March.
• Dezao, Tara, 2022. "Engage with empathy: Improving customer experience with artificial intelligence," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 15-24, June.
• Armstrong, Brad, 2022. "Do not push me: A disruptive content and media transformation," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 25-29, June.
• Caven, Jenny, 2022. "Brand purpose, authenticity and impact measurement," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 30-42, June.
• Beckett, Simon, 2022. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 4-5, June.
• Gilstrap, Curt A. & Hoey, Morgan & Danielle Smith, Natasha & Cheng, Sandy, 2022. "Comparing social style platform brand and brand community social content: A machine learning-based lexical analysis," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 43-64, June.
• Bharwani, Seraj & Nerubay, Ariela, 2022. "Capitalising on brand purpose: Creating brand equity and business value from the ground up," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 6-14, June.
• Bright, Laura F. & Sussman, Kristen Leah & Hendricks, Abby & Archer, Leah & Wilcox, Gary B., 2022. "A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion and sentiment," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 65-79, June.
• Jones, Valerie K., 2022. "Why people use virtual assistants: Understanding engagement with Alexa," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(1), pages 80-101, June.
• Beckett, Simon, 2022. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 108-109, September.
• Delash, Jim, 2022. "The Isosceles Project: Reframing the marketing brief," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 110-119, September.
• Markey, Pete, 2022. "Boots’ ‘prescribe kindness’ campaign: A case study of one UK retailer’s response to the COVID-19 pandemic," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 120-127, September.
• Hese, Göran Van, 2022. "Bridging the gap between social media marketing and customer care," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 128-136, September.
• Silvers, Steve, 2022. "Contextual advertising: Then, now and in the future," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 137-144, September.
• Wellington, Spencer C. & Apostolopoulou, Artemisia & Synowka, David P., 2022. "That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 145-166, September.
• Gerkins, Sarah & Cronin-Gilmore, Julia, 2022. "Discovering the video streaming behaviours of Millennials during a pandemic," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 167-179, September.
• Mercurio, Kathryn R. & Damon Aiken, K., 2022. "Exploring political consumerism and the emerging role of political brand personality," Journal of Brand Strategy, Henry Stewart Publications, vol. 11(2), pages 180-195, September.
• Beniflah, Jake, 2022. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 101-101, March.
• Kemp, Elyria & Porter, Mcdowell & Davis, Cassandra & Williams, Kristi M., 2022. "Awareness as wellness: Examining disparities in mental health care," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 102-114, March.
• Fitzsimmons, Alexis Bajalia & Qin, Yufan Sunny & Heffron, Eve R. & Distaso, Marcia W., 2022. "Purpose-driven corporate communication: A content analysis of Fortune 100 companies," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 115-122, March.
• Attri, Rekha & Jasrotia, Sahil, 2022. "A grounded theory approach to determine the factors affecting tourism decisions," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 123-139, March.
• Gómez, Amy & Hardie, Meredydd & Hettel, Keri & NguyễN, Olivia & Tolbert, Kristin, 2022. "Exploring Hispanic health attitudes and behaviours for more informed cross-cultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 140-152, March.
• Beniflah, Jake & Razo, Pamela, 2022. "The Hispanic marketing paradigm and the needed shift: A Kuhnian perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 153-159, March.
• Beniflah, Jake & Razo, Pamela & Veloz, Julie, 2022. "Self-referencing and optimal distinctiveness theory: The theoretical underpinnings to US multicultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 160-175, March.
• Singh, Avtar & Sharma, Rahul, 2022. "Fan engagement on select social media platforms: A study of the Indian Premier League," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(2), pages 176-186, March.
• Ramya, K., 2022. "Applying the theory of reasoned action to measure intent to purchase halal food," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 107-121, March.
• Wibisono, Nono & Arrasy, Bieke F. & Rafdinal, Wahyu, 2022. "Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 19-33, March.
• Huber, Amy & Chapa, Sindy, 2022. "Measuring the perception of trust: Two cultural approaches," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 34-48, March.
• Lim, Young Joon & Lemanski, Jennifer, 2022. "How should companies respond to complaints? Measuring satisfaction among Generation Z online shoppers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 49-62, March.
• Beniflah, Jake, 2022. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 5-5, March.
• Kaur, Talvinder & Bedi, Sarbjit Singh, 2022. "The influence of marketer and user-generated communication on brand preference," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 6-18, March.
• Eneizan, Bilal, 2022. "Artificial intelligence in customer service: An empirical study of the banking sector," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 63-74, March.
• Dohroo, Mitali & Duggal, Taranjeet & Ansari, Amirul Hasan, 2022. "Reducing employee turnover intentions through ethical leadership and positive organisational behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 75-88, March.
• Pinci, Francesco, 2022. "Eye tracking provides valuable insights in neuroscience: An empirical brand perception food marketing study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 7(1), pages 89-106, March.
• Edwards, Alexei, 2022. "How Bang & Olufsen moved from the darkness to the light with influencer marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 18-26, June.
• Ahmed, Imran & Obst, Marlene & Rose, Rachel, 2022. "The role of brands in online safety: Don’t trust Google to sort it out for you," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 27-34, June.
• Alampi, Amanda & Juneja, Ziva Luddy, 2022. "Beautiful failure: A case study on #EqualityActJapan and a lesson in failing well on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 35-44, June.
• Beckett, Simon, 2022. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 4-5, June.
• Cummings, Christopher, 2022. "The elusive omni-channel advantage: How to make the complex simple using scalable technology," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 45-51, June.
• Kaykas-Wolff, Jascha, 2022. "How to pivot to a first-party data marketing strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 52-60, June.
• Bond, Sarah, 2022. "Why COVID-19 disruptions to shopping behaviours underscore the need for a coordinated, cross-functional conversion rate optimisation strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 6-17, June.
• Gray, Alan, 2022. "How behavioural science can improve influencer marketing campaigns," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 61-68, June.
• Hura, Alina, 2022. "Revealing consumer insights through visual analysis of social media images," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 69-75, June.
• Adams, Arianne, 2022. "Feel-good marketing: Understanding autonomous sensory meridian response and its online audience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 76-81, June.
• Dias, Patrícia & Duarte, Alexandre, 2022. "How Portuguese adolescents relate to influencers and brands on TikTok," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(1), pages 82-95, June.
• Beckett, Simon, 2022. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 101-102, September.
• Dougenik, Michelle, 2022. "How to unlock the maximum return on social content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 103-115, September.
• Schudrowitz, Joerg, 2022. "App-usage data and geo-tracking: How to address consumers at the right moment based on behaviour and geo-location," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 116-124, September.
• Fellinger, Lisa & Fronimaki, Despina, 2022. "Optimising content beyond the checklist: Leveraging Google’s expertise–authoritativeness– trustworthiness principle for search engine optimisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 125-134, September.
• Murphy, Laura & Perales, Fernando & Gopal, Anand & Gyurdieva, Yordanka & Gueorguiev, Victor & Shandilya, Pratyush, 2022. "Time for marketing to embrace reinforcement learning," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 135-142, September.
• Doherty, Kevin, 2022. "Adapting Hollywood acting techniques to engage audiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 143-150, September.
• Hall, Patrick Casey, 2022. "The how and why of executive social media activation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 151-158, September.
• Reeder, Morgan Bryant & Burkhalter, Janée N. & Wood, Natalie T., 2022. "‘Scandal’, wine and shopping: The social customer journey for the Camille 23-oz. wine glass," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 159-172, September.
• Wei, Yujie, 2022. "The cultivation of brand knowledge and purchase intention among brand followers on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 10(2), pages 173-186, September.
• Beckett, Simon, 2022. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(4), pages 288-289, March.
• Morrow, Valerie, 2022. "Social storytelling in a post-pandemic world: Four content pillars to build relevant authenticity with today’s social consumer," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(4), pages 290-297, March.
• Jarrett, Loran & Varki, Sajeev, 2022. "Are your social media posts hitting the bullseye?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(4), pages 298-307, March.
• Alvino, Stefania, 2022. "Communication in a world of change: Engaging healthcare professionals through Twitter," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(4), pages 308-317, March.
• Wright, Benjamin K. & Webster, Brian D. & Syed, Imran, 2022. "Narcissists’ perceived compatibility with social media content: The moderating role of psychological capital," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(4), pages 318-332, March.
• Zaremba, Arkadiusz, 2022. "Hidden online customer journey: How unseen activities affect media mix modelling and multichannel attribution," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(4), pages 333-353, March.
• Gerlich, Michael, 2022. "Micro-influencer marketing during the COVID-19 pandemic: New vistas or the end of an era?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(4), pages 354-370, March.
• Beckett, Simon, 2022. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 309-310, March.
• Bohling, Timothy R. & Sender, Sol, 2022. "Elevating an institution’s reputation with a meaningfully distinct brand narrative," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 311-324, March.
• King, Tommy & Wasilewski, Kristy & Thomas, Sarah, 2022. "Harnessing data to strategise for digital endowment reporting," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 325-337, March.
• Renwick, Charlotte, 2022. "University selection: Rational and emotional aspects of the decisionmaking process," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 338-350, March.
• Gibert, Lisa, 2022. "To endow or not to endow? A question of Shakespearean proportions facing higher education today," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 351-362, March.
• Amherst, Christopher, 2022. "Technical debt: What it is, how it limits you and what you can do to manage it," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 363-372, March.
• Duke, Anne & Poff, J. Kent, 2022. "Two methods for motivating faculty giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 373-380, March.
• Martinez, Michael & Rodriguez, Yolanda, 2022. "Descriptive, predictive and prescriptive analytics, simplified," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 381-392, March.
• Cronin-Gilmore, Julia & Hammond, Helen G., 2022. "Examining the effects of K-8 mergers on brand awareness and fundraising using a mixed-method research design," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(4), pages 393-410, March.
• Mendoza, Victoria, 2022. "Taking control of the trolls: Crisis and social media management strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 21-33, June.
• Szustaczek, Christine, 2022. "‘Blown Away’: Partnering on a Netflix reality series to promote glassblowing education," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 34-50, June.
• Beckett, Simon, 2022. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 4-5, June.
• Trierweiler, John & Sejpal, Kinnari, 2022. "Packaging degree programmes to drive demand," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 51-62, June.
• Mckinnon, Sarah, 2022. "Recent grad refresh: Carleton University’s transformed approach to building relationships with new alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 6-20, June.
• Gao, Yang, 2022. "China’s university fundraising and institutionally related foundations: Development, current status and challenges," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 63-76, June.
• Adams, Tara & Pomonis, Anthony, 2022. "Do the right thing and get caught doing it: A case study of developing cognitive impairment guidelines for advancement staff at the University of Illinois System," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 77-85, June.
• Cooper, Dale & Gurr, Jemma, 2022. "Fundraising during a pandemic: The University of Manchester’s Student Hardship Appeal," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 86-95, June.
• Kift, Brandy & Mallett, Leah, 2022. "Be here from anywhere: Creating and launching the Bucknell Virtual Experience," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(1), pages 96-106, June.
• Beckett, Simon, 2022. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 112-113, August.
• Jones, Tana & Miller, Andrea L., 2022. "The path to Stewtopia: Building a university-wide stewardship programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 114-124, August.
• Woods, Karen & Haag-Mikec, Meta & De Ruyter, Marijke, 2022. "#RSM24 — Lessons learned from planning 30 global events on one day," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 125-135, August.
• Sumner, Wes, 2022. "Coronavirus communications and the college president's power to calm campus," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 136-144, August.
• Hyppa-Martin, Jolene & Hofmann, Robert & Mccollar, Lani, 2022. "Dementia and professional fundraising: What to know and what to plan," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 145-157, August.
• Southern, Leah, 2022. "The new normal of alumni volunteering," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 158-168, August.
• Brady, Karen, 2022. "`Bump It Forward`: How a campaign challenged our fundraising status quo," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 169-179, August.
• Andreana, Lisa & Frangakis, Steve, 2022. "Case study: The shift from in-person to virtual Homecoming and how to create a trending success," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 180-187, August.
• Sims, John A. & Wiggins, Roy A., 2022. "Leveraging stakeholder engagement to reconstitute a diverse business advisory council," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(2), pages 188-205, August.
• Beckett, Simon, 2022. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 212-213, December.
• Violante, Carissa & Stevens, Stefanie, 2022. "Going live: Transforming virtual programming through social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 214-223, December.
• Harrell, Katie, 2022. "Enhancing fundraising performance through pipeline-based goal setting," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 224-235, December.
• Stenlund, Becky & Jensen, Katie, 2022. "A framework for building more inclusive marketing and communications content," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 236-248, December.
• Livingston, Serena R., 2022. "Quality assurance in gift agreements," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 249-260, December.
• Bowman, Josh & Treloar, Stephanie, 2022. "Collaborating with research: Leveraging government grants to increase industry support," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 261-272, December.
• Nazione, Samantha & Clark, Melissa & Rewis, Nancy, 2022. "Finding success promoting Berry College in a rapidly declining market: A longitudinal case study of a marketing campaign to reposition a college brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 273-291, December.
• Huebner, Christopher, 2022. "How higher education marketers should think about mental availability: A framework for graduate enrolment growth," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 7(3), pages 292-298, December.
• Valeri GAGAUZ, 2022. "Erp System Implementation In The Small And Medium Enterprises: Evidence From The Republic Of Moldova," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 7(4), pages 154-161.
• Iuliana Pârvu & Dragos Mihai Ipate, 2022. "Customer Segments On The Higher Education Market," Management Strategies Journal, Constantin Brancoveanu University, vol. 56(2), pages 141-147.
• Cruz Tarrillo, Jose Joel & Haro Zea, Karla Liliana & Soria Quijaite, Juan Jesús, 2022. "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, vol. 23(1), pages 315-340, January.
• Velásquez, Iris María Cantillo & Vargas, Yamile León, 2022. "Tendencias de investigación en los negocios internacionales," Revista Tendencias, Universidad de Narino, vol. 23(2), pages 273-302, July.
• Тодор Кръстевич, 2022. "Разкриване На Закономерности При Пазаруване В Среда На Големи Данни," Scientific Research Almanac, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, vol. 30(1 Year 20), pages 138-180.
• Alexandre Chirat, 2022. "Consumer sovereignty in the digital society," EconomiX Working Papers 2022-25, University of Paris Nanterre, EconomiX.
• Grazia Cecere & Vincent Lefrere & Fabrice Le Guel, 2022. "Third parties in the app market and economics of privacy," Economics Bulletin, AccessEcon, vol. 42(2), pages 1040-1049.
• Lesley G. Benson & Tinashe TR Ndoro, 2022. "An Investigation into Online Shopping Cart Abandonment in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(3), pages 26-30, May.
• Caitlin de la Roche & Tiago de Barros & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022. "An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 29-37, July.
• Tamara Kasamani & Alaa Abass & Nehale Mostapha, 2022. "The Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context," International Review of Management and Marketing, Econjournals, vol. 12(5), pages 5-11, September.
• Andrew R. Kamwendo & Mandusha Maharaj, 2022. "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 23-36, November.
• Dr. Irene Samanta & Dr. Panagiotis Kaldis & Konstantinos Papageorgiou, 2022. "Consumer’s Engagement in Social Media and Implications in Trusting e-Word of Mouth," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(1), pages 37-48.
• Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2022. "The Role of Social Media in Firms’ Marketing Communication in the Polish Market," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 216-234.
• Monika Spychalska-Wojtkiewicz & Monika Klein & Magdalena Majchrzak, 2022. "Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 256-272.
• Katarzyna Hys & Dominika Barbara Matuszek & Krzysztof Olejnik & Karol Bierczynski, 2022. "Intensity of Commercial Communication in Poland in the Field of Dietary Supplements," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 404-414.
• Ana Afonso & Óscar Afonso & Ana Maria Bandeira, 2022. "Effects of In-School Marketing Actions on Consumption Behavior," Notas Económicas, Faculty of Economics, University of Coimbra, issue 54, pages 29-54, July.
• Buehler, Stefan & Chen, Rachel R. & Halbheer, Daniel, 2022. "Circular Business Models: Product Design and Consumer Participation," HEC Research Papers Series 1465, HEC Paris.
  • Buehler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," Economics Working Paper Series 2302, University of St. Gallen, School of Economics and Political Science.
  • Bühler, Stefan & Chen, Rachel & Halbheer, Daniel, 2023. "Circular Business Models: Product Design and Consumer Participation," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277576, Verein für Socialpolitik / German Economic Association.
  • Stefan Buehler & Rachel Chen & Daniel Halbheer, 2022. "Circular Business Models: Product Design and Consumer Participation," Working Papers hal-03938305, HAL.
• Mehak Gupta & Sonali Aggarwal, 2022. "Impact of sectoral bank credit on economic growth in India - an empirical analysis," International Journal of Economics and Accounting, Inderscience Enterprises Ltd, vol. 11(1), pages 20-41.
• José Tudón, 2022. "Distilling network effects from Steam," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 293-312, September.
• Berács, József, 2022. "Polányi hatása a marketingelméleti iskolákra [The great transformation and its consequences: attracting markets and marketing]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(12), pages 1533-1554.
• Patrick Lavrits, 2022. "Internal Direction versus Outer Direction in Romanian and German Advertising," Book chapters-LUMEN Proceedings, in: Antonio Sandu (ed.), World Lumen Congress 2021, edition 1, volume 17, chapter 34, pages 349-359, Editura Lumen.
• Changying Li & Youping Li & Jianhu Zhang, 2022. "Advertising and Price Competition in the Presence of Overlapping Ownership," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 178(1), pages 43-53.
• Bradley Larsen & Marc J. Hetherington & Steven H. Greene & Timothy J. Ryan & Rahsaan D. Maxwell & Steven Tadelis, 2022. "Counter-stereotypical Messaging and Partisan Cues: Moving the Needle on Vaccines in a Polarized U.S," NBER Working Papers 29896, National Bureau of Economic Research, Inc.
• Jean-Pierre H. Dubé & Joonhwi Joo & Kyeongbae Kim, 2022. "Discrete-Choice Models and Representative Consumer Theory," NBER Working Papers 30130, National Bureau of Economic Research, Inc.
• Bart Bronnenberg & Jean-Pierre H. Dubé & Chad Syverson, 2022. "Intangible Marketing Capital," NBER Working Papers 30145, National Bureau of Economic Research, Inc.
• Radka Bauerová & Ondřej Mikšík & Lucie Vavrušková & Kateřina Gavendová & Veronika Haladejová & Pavel Vavruška, 2022. "The Opportunities of Using the Metaverse from a Business Perspective," Working Papers 0072, Silesian University, School of Business Administration.
• Opeyemi Afolabi Femi–Oladunni & María Pilar Martínez–Ruiz & Pablo Ruiz–Palomino & Ana Isabel Muro–Rodríguez, 2022. "Valores de los alimentos que influyen en las decisiones de los consumidores en un país de África Sub Sahariana," DOCFRADIS Working Papers 2206, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2022.
• Ghori, Muhammad Ashhad & Imran, Syed Monis & Pervaiz, Javeria & Aiman, Umm e Aiman, 2022. "How Motivational Factors Affect the Online Shopping Behavior: An Insight of Developing Economy Consumers," MPRA Paper 112290, University Library of Munich, Germany.
• Ghaznavi, Saeeda Naz & Ali, Syed Yousuf & Mahmood Khan, Neha & Fatima, Mahrukh & Shakoor, Iqra, 2022. "Factors That Motivates Fake News Sharing Among Social Media Users: A Case of an Emerging Economy," MPRA Paper 112302, University Library of Munich, Germany.
• Ali, Hassan & Azhar, Maham & Zain, Marium & Shekhani, Hira & Muhammad Iqbal, Fahad, 2022. "How E-Learning Is Reshaping the Education Industry of Developing Economy? An Evidence from PLS-SEM Approach," MPRA Paper 112308, University Library of Munich, Germany.
• Zia, Syeda Hamna & Muneer, Naima & Siddiqui, Amna & Huda, Rozmeen, 2022. "The Impact of Perceived Social Media Activities On Consumer-Based Brand Equity: A Perspective from Emerging Economy," MPRA Paper 112346, University Library of Munich, Germany.
• Niros, Meletios & Niros, Angelica, 2022. "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper 114025, University Library of Munich, Germany.
• Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022. "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper 114026, University Library of Munich, Germany.
• Yang, Bill Huajian, 2022. "Modeling Path-Dependent State Transition by a Recurrent Neural Network," MPRA Paper 114188, University Library of Munich, Germany, revised 18 Jul 2022.
• Niros, Meletios & Giannakis, Damian & Niros, Angelica, 2022. "Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions," MPRA Paper 114331, University Library of Munich, Germany.
• Batiz-Lazo, Bernardo & Martínez-Rodríguez, Susana, 2022. "Gender and the financialization of Spanish retail banking, 1949-1970," MPRA Paper 114629, University Library of Munich, Germany.
• Ali, Emmad, 2022. "Negative Influence of Electronic Advertising - Specifically Televison in Shaping the Behavior and Preferences of Children in Ages (10-14)," MPRA Paper 116510, University Library of Munich, Germany, revised 18 Nov 2022.
• Baig, Mirza Wahid, 2022. "The Impact of Brand Personality on Brand Equity and the Marketing Strategies to Dealing with such Issues," MPRA Paper 116562, University Library of Munich, Germany.
• Nguyen, Binh Hai Thi & Nguyen, Luan Thanh, 2022. "Factors affecting consumers' intention to shop online on TikTok social network in Ho Chi Minh City," MPRA Paper 119044, University Library of Munich, Germany.
• Serrano-Arcos, Mª Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022. "A Review of Consumer Affinity Research: Recent Advances and Future Directions," MPRA Paper 119881, University Library of Munich, Germany.
• Truong Thi Xuan Dao & Pham Huong Trang & Tran Duc Thanh, 2022. "The Big Five personality traits and co-production behaviour of Vietnamese tourists: An extension of the theory of planned behaviour," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 40(1), pages 97-127.
• Merve Yanar Gürce & Petek Tosun & Güzide Öncü Eroglu Pektaº, 2022. "Brand Love and Brand Forgiveness: An Empirical Study in Turkey," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(14), pages 22-39.
• Anetta Pukas, 2022. "Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 20(97), pages 95-108.
• Jianshan Sun & Jian Song & Yuanchun Jiang & Yezheng Liu & Jun Li, 2022. "Prick the filter bubble: A novel cross domain recommendation model with adaptive diversity regularization," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 101-121, March.
• Ana Alina Tudoran, 2022. "A machine learning approach to identifying decision-making styles for managing customer relationships," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 351-374, March.
• Rotem Shneor & Urszula Mrzygłód & Joanna Adamska-Mieruszewska & Anna Fornalska-Skurczyńska, 2022. "The role of social trust in reward crowdfunding campaigns’ design and success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1103-1118, September.
• Muhammad Naeem & Wilson Ozuem & Kerry Howell & Silvia Ranfagni, 2022. "Understanding the process of meanings, materials, and competencies in adoption of mobile banking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2445-2469, December.
• Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2022. "Business models, consumer data and privacy in platform markets," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 599-634, September.
• Kameliya Narleva & Mariya Peeva, 2022. "Social Responsibility In Logistic Sector - Questions And Perspectivies," INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE "HUMAN RESOURCE MANAGEMENT", University of Economics - Varna, issue 1, pages 37-43.
• Silviya Blagoeva (ed.), 2022. "Logistics In Times Of Crisis:Challenges And Solutions," Conferences of the Industrial business and logistics department, Publishing house Science and Economics Varna, number 2.
• Pfeifere Dita, 2022. "The Issues of Defining and Classifying Cultural Centres," Economics and Culture, Sciendo, vol. 19(2), pages 28-37, December.
• Oleksiuk Adam & Pleśniak Agnieszka, 2022. "Environment Characteristics and Internationalization of SMEs: Insights from a Polish and Finnish Sample," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(3), pages 175-194, September.
• Thi Hang Nguyen & Nguyen Tran Trong, 2022. "Sharing and connecting information in the context of the Covid-19 pandemic and training skills for employees to meet the needs of businesses in digital transformation," Management, Sciendo, vol. 26(1), pages 93-117, January.
• Hao Wang & Xundong Yin & Alice Y. Ouyang, 2022. "Store Promotion, Manufacturer Competition And Welfare," The Singapore Economic Review (SER), World Scientific Publishing Co. Pte. Ltd., vol. 67(04), pages 1479-1496, June.
• Polak, Marija & Kolić Stanić, Matilda & Togonal, Marijana, 2022. "Artificial Intelligence in Communication with Music Fans: An Example from South Korea," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Opatija, Croatia, 17-18 June 2022, pages 48-63, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Yağmur, Yenal & Aksu, Akın, 2022. "Investigation of destination image mediating effect on tourists’ risk assessment, behavioural intentions and satisfaction," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(1), pages 27-37.

2021

• Janina SÃœRKEN & Sören SUNDERMANN, 2021. ""Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 77-87, August.
• Anastassiya LIPOVKA & Arman ISLAMGALEYEV & Jeļena BADJANOVA, 2021. "Innovation capability of women and men managers: evidence from Kazakhstan," Access Journal, Access Press Publishing House, vol. 2(1), January.
• Anastassiya LIPOVKA & Arman ISLAMGALEYEV & Jeļena BADJANOVA, 2021. "Innovation capability of women and men managers: evidence from Kazakhstan," Access Journal, Access Press Publishing House, vol. 2(1), pages 91-102, January.
• Galyna CHORNOUS & Yana FARENIUK, 2021. "Marketing mix modeling for pharmaceutical companies on the basis of data science technologies," Access Journal, Access Press Publishing House, vol. 2(3), pages 274-289, September.
• Adamashvili Nino & Shervashidze Salome & Salvatore Fiorella Pia, 2021. "Does The Development of The Country Drive The Consumer Behavior? A Two-Country Study," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(2), pages 34-49, April.
• Кажмуратов Ж.Т. // Kazhmuratov Zh.T. & Шалгынбаев К.У. // Shalgynbayev K.U. & Майданов С.Ж. // Maidanov S.Zh. & Табарак Ы.Ж. // Tabarak Y.Zh., 2021. "Перспективы развития инвестиционных монет и мерных слитков Национального Банка как инструмента инвестирования // Prospects for the development of investment coins and bullions of the National Bank as ," Economic Review(National Bank of Kazakhstan), National Bank of Kazakhstan, issue 4, pages 42-57.
• Mooney, Daniel, 2021. "Editorial: The process of winning with analytics: Provide clarity and confidence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 188-189, January.
• Earley, Seth, 2021. "Using the customer journey to optimise the marketing technology stack," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 190-210, January.
• Fosker, Natasha & Cheung, Benny, 2021. "Pricing and proposition testing in subscription economies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 211-220, January.
• Lebmeier, Elisabeth & Hou, Naiwen & Spann, Korbinian & Aßenmacher, Matthias, 2021. "Creating a ‘customer centricity graph’ from unstructured customer feedback," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 221-229, January.
• Gross, Ted William, 2021. "Thesis and antithesis — Innovation and predictive analytics: Σ (Past + Present) Data ≠ Future Success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 230-243, January.
• Frey, Jonathan & Haller, Harold S., 2021. "Design of experiments has not been used more widely by marketing despite its proven track record," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 244-256, January.
• Friberg, Richard & Sanctuary, Mark, 2021. "Why consumers fail to put their money where their mouth is: A study of organic coffee," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 257-268, January.
• Vriens, Marco & Vidden, Chad & Bosch, Nathan, 2021. "The benefits of Shapley-value in key-driver analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 269-278, January.
• Abuhulaibah, Talal & Chen Mccain, Shiang-Lih & Lolli, Jeffrey C., 2021. "Online hotel reviews: Factors influencing how customers perceive their credibility and the likelihood of customer adoption," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(3), pages 279-289, January.
• Farquharson, Gordon, 2021. "The process of winning with analytics: The emerging need for agility," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 296-297, March.
• Burton, Stephanie, 2021. "Data governance: The path to a data-driven culture," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 298-308, March.
• Wycherley, James, 2021. "Transforming insight in 2021," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 309-315, March.
• Schillewaert, Niels, 2021. "Fixing the brand radar: Brand trackers should be used for management not market research," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 316-323, March.
• Pearson, Andrew, 2021. "Capacity planning in marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 324-343, March.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2021. "The importance of domain knowledge for successful and robust predictive modelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 344-352, March.
• Leary, Patrick C., 2021. "Compiling user experience metrics via quantitative and qualitative methods," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 353-358, March.
• Kingsnorth, Simon, 2021. "In a data-rich world, which metrics should digital marketers focus on?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 359-365, March.
• Lackey, Derek A., 2021. "Data protection and privacy in Canada: A balanced approach," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 366-376, March.
• Alves, Alessandro Martins & Vriens, Marco & Ramos, Thiago Graça, 2021. "Designing efficient assortments: A branch-and-bound method to optimise volume and satisfaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(4), pages 377-386, March.
• Mahmoudian, Haniyeh, 2021. "Ethics and data governance in marketing analytics and artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 17-22, June.
• Underwood, Cory, 2021. "Analytics redefined: How privacy is reshaping the industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 23-31, June.
• Hall, Doug, 2021. "Ethical and efficient consent management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 32-38, June.
• Betts, Andy, 2021. "The impact of evolving digital behaviours on the diffusion of marketing technology," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 39-46, June.
• Keegan, Brendan J., 2021. "Editorial: Shedding the pounds by quitting the cookies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 4-5, June.
• Keating, Barry, 2021. "How analytics is used in forecasting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 47-57, June.
• Loftis, Lisa, 2021. "Data and decisioning: It takes two to tango in customer experience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 58-64, June.
• Thomas, Ian, 2021. "Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 6-16, June.
• Garofalo, Caterina & Gallucci, Francesco, 2021. "From marketing to neuromarketing: Ethical considerations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 65-72, June.
• Dapko, Jennifer L. & Snyder, Gregory J., 2021. "Screening for self-directedness: A method for recruiting savvy analysts in a dynamic business environment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 73-83, June.
• Dewa Rucika, Nyoman Gde & Ardika, I. Wayan & Suryawan Wiranatha, A.A.P. Agung & Budiarsa, Made, 2021. "The importance of local culture in the marketing mix during low season in Bali," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(1), pages 84-92, June.
• Mooney, Dan, 2021. "Approaches for a thriving marketing analytics function: Now and in the future," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 100-103, September.
• Wong, Dona, 2021. "The social responsibility of data visualisation in a time of pandemic," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 104-107, September.
• Sterne, Jim, 2021. "The care and feeding of digital analysts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 108-114, September.
• Greenhouse, Jeff, 2021. "The four big forces conspiring to ruin one’s analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 115-121, September.
• Kamena, Roger, 2021. "Moving towards inferential attribution modelling in a world without third-party cookies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 122-130, September.
• Block, Martin P., 2021. "Assessing privacy protected cohort-based market segmentation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 131-143, September.
• Guha, Paromita & Echagarruga, Christina & Tian, Eva Qi, 2021. "Optimising marketing strategies by customer segments and lifetime values, with A/B testing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 144-153, September.
• Larche, Jeff & Lazarevski, Josip, 2021. "Measuring the value of artificial intelligence in improving search and chatbot outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 154-160, September.
• Angel, Gary, 2021. "Whither in-store analytics: How in-store behavioural analytics has changed and where it is heading," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 161-168, September.
• Gross, Ted W., 2021. "Emanating confluence: The symbiotic relationship between artificial intelligence and data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 7(2), pages 169-195, September.
• Arbeeny, Audrey, 2021. "Sonic branding: The value of intentional audio in the new normal," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 14-25, June.
• Fanning, Suzanne, 2021. "We will not stop until the world dreams in cheese: Redefining the Wisconsin cheese brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 26-35, June.
• Whitlock, Cathy & Hicken, Amanda, 2021. "Using crisis and emergency risk communication theory to inform online communication during the COVID-19 pandemic," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 36-50, June.
• Beckett, Simon, 2021. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 4-5, June.
• Adidam, Phani & Shaker, Irene F., 2021. "Brand audit: A case study of Lacasa in Spain," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 51-65, June.
• Spanos, Manos, 2021. "Brand storytelling in the age of artificial intelligence," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 6-13, June.
• Beise-Zee, Rian & Wäfler, Beat, 2021. "Rebranding a corporate spin-off: Can a new brand name inherit global brand reputation?," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 66-82, June.
• Sciarrino, JoAnn & Prudente, John, 2021. "A consumer-centric framework to develop insights for effective integrated marketing communications campaigns," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(1), pages 83-95, June.
• Beckett, Simon, 2021. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 100-101, September.
• Davidovic, David, 2021. "Branding COVID vaccines: A nightmarish journey for branding practitioners?," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 102-108, September.
• Hemmings, Mike, 2021. "Ethical online advertising: Choosing the right tools for online brand safety," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 109-120, September.
• Breindel, Howard, 2021. "Right now. For tomorrow: Launching a purpose-driven sustainability brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 121-126, September.
• Fortunato, John, 2021. "Suspense and a sports league’s brand revitalisation: Initiatives of the PGA Tour," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 127-137, September.
• Cone, Carol & Kenney, Kristin, 2021. "Giving flight to an authentic purpose: How Aflac transformed its mascot into an icon for childhood cancer patients," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 138-147, September.
• Sinha, Jay I., 2021. "Positioning a brand as an internet meme: The case study of Supreme," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 148-157, September.
• Conejo, Francisco J., 2021. "Towards a better application of brand values," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 158-170, September.
• Whelan, Brian, 2021. "Brand iconisation in the social media era," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 171-177, September.
• Havard, Cody T. & Wann, Daniel L. & Grieve, Frederick G. & Collins, Brian, 2021. "Tales from Cinderella Castle: Examining fandom and rivalry within Disney," Journal of Brand Strategy, Henry Stewart Publications, vol. 10(2), pages 178-195, September.
• Beckett, Simon, 2021. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 389-390, March.
• Chen, Ryan & Turpault, Mathieu, 2021. "Visionary brand strategies require visionary product strategies: Centering product experience is imperative," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 391-400, March.
• Fink, Carly, 2021. "Why millennials gravitate to new brands in online investing," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 401-407, March.
• Richelieu, André, 2021. "From sport to ‘sportainment’: The art of creating an added-value brand experience for fans," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 408-422, March.
• Racine, Justin, 2021. "Using human emotion as a conduit for connection in branding and advertising," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 423-431, March.
• Childs, Michelle & Gokcecik, Eda & Yoon, Borham & Lee, Bomi, 2021. "The growing business of slowing down: Understanding the Slow Movement in retail, hospitality and tourism," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 432-445, March.
• Chan-Olmsted, Sylvia M. & Qin, Yufan Sunny, 2021. "The impact of fake news on its sponsor’s brand trust," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 446-465, March.
• Conejo, Francisco J., 2021. "What is brand personality? A historical and prescriptive account," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(4), pages 466-477, March.
• Lindsey-Warren, Tyrha M. & Ringler, Christine, 2021. "Empowered storytelling: An examination of empowerment in storytelling and its impact on millennials," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 103-128, March.
• Perkins, Trudi L., 2021. "Centring anti-Black racism: Developing racial knowledge as stance," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 129-142, March.
• Jones, Domenique & Childs, Michelle, 2021. "Blackface sweaters and pizza with chopsticks: Problem cases and strategies for converting cultural appropriation into cultural appreciation in the fashion industry," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 143-152, March.
• Beniflah, Jake & Veloz, Julie, 2021. "Building a multicultural organisation: A conceptual model for organisational change in the 21st century," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 153-168, March.
• Karimkhan, Faren & Chapa, Sindy, 2021. "Is fear of missing out (FOMO) a cultural construct? Investigating FOMO from a marketing perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 169-183, March.
• Karsaklian, Eliane, 2021. "Multiculturalism needs more than openness to diversity: Updating the Openness to Diversity and Challenge scale for increased inclusion," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 184-196, March.
• Beniflah, Jake, 2021. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 97-97, March.
• Gronbach, Ken, 2021. "The chief human resources officer is the new chief financial officer," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(2), pages 98-102, March.
• Yasa, Ni Nyoman Kerti & Widagda K., I. Gusti Ngurah Jaya Agung & Sugianingrat, Ida Ayu Putu Widani & Rahmayanti, Putu Laksmita Dewi & Tirtayani, I. Gusti Ayu, 2021. "Balinese culture: The impact of Tri Kaya Parisudha on personal happiness and life success," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 13-24, November.
• Havard, Cody T. & Fuller, Rhema D. & Padhye, Yash, 2021. "Let’s settle this on the (online) gridiron: Examining perceptions of rival brands and platforms in gaming and sport," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 25-38, November.
• Morse, David R., 2021. "The changing multicultural marketing landscape," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 39-44, November.
• Mo, Fan & Chee, Weiming, 2021. "Country-of-origin effects on the brand image of agricultural products in China," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 45-53, November.
• Beniflah, Jake, 2021. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 5-5, November.
• Perkins, Trudi L., 2021. "Speculative methods: Conceptualising a theoretical framework for reimagining racism awareness in education," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 54-60, November.
• Singh, Gagandeep & Walia, Jasdeep Singh, 2021. "Showdown in the camera sector: Strategies for an industry in decline," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 6-12, November.
• Williams-Sanchez, Valerie L., 2021. "Culturally relevant marketing: Conceptualising a critical pedagogical approach to multicultural marketing strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 61-72, November.
• Beniflah, Jake, 2021. "Where there’s a will, there’s a way: Closing the US multicultural wealth gap with purpose-driven organisations," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 6(1), pages 73-91, November.
• Beckett, Simon, 2021. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 296-297, April.
• Huntinghouse, John & Franks, Emma & Fife, Ben, 2021. "Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 298-307, April.
• Duda, Sabrina & Chearman, Tim, 2021. "Integrating user research into an agile project at NHS Digital: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 308-320, April.
• Huebner, Christopher, 2021. "Admissions and advertising: Students’ perception of social media advertising as a recruiting tool," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 321-331, April.
• Bright, Laura F. & Sussman, Kristen Leah & Wilcox, Gary B., 2021. "Facebook, trust and privacy in an election year: Balancing politics and advertising," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 332-346, April.
• Treviño, Teresa, 2021. "Unboxing the trend: Understanding why children watch unboxing videos on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 347-357, April.
• Dapko, Jennifer L. & Boyer, Stefanie & Harris, Eric, 2021. "The importance of timely social media responsiveness," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 358-364, April.
• Ratriyana, Ina Nur, 2021. "The intertwining of traditional and electronic word-of-mouth in building the credibility of local fashion brands," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 365-375, April.
• Lies, Jan, 2021. "Digital marketing: Incompatibilities between performance marketing and marketing creativity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(4), pages 376-386, April.
• Giuliani, Marco & Muntean, Xenia, 2021. "How agencies are adapting during the COVID-19 pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 13-21, June.
• Wiideman, Steve, 2021. "Scaling search engine visibility for franchises: A guide for multi-location brands," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 22-31, June.
• Ramachandran, Srikanth & Mandalia, Mehul, 2021. "Is offline media becoming the biggest driver of online engagement? A review of recent trends and opportunities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 32-42, June.
• Beckett, Simon, 2021. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 4-5, June.
• Balchin, Jackie, 2021. "How the study of social media data has evolved through time, putting social media insights-led actions at the heart of many organisations’ strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 43-52, June.
• Polfuß, Jonas, 2021. "Marketing collaborations between luxury brands and hip-hop artists: An analysis of community feedback on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 53-67, June.
• Garfinkel, Xeriqua & Clark, Shauna M., 2021. "The US Army’s path to virtual recruiting," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 6-12, June.
• Jarrett, Loran & Varki, Sajeev, 2021. "The influence of the relationship life cycle on business-to-business social media: Theory and practice," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(1), pages 68-93, June.
• Beckett, Simon, 2021. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 100-101, September.
• Gilbert, Jakenna, 2021. "How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 102-110, September.
• Vahlgren, Casper, 2021. "Using social media benchmarking to inform strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 111-126, September.
• King, Jamie & Wiltshire, Lewis, 2021. "Behind a success story: How the NFL used digital marketing to grow a mainstream sports audience in the UK," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 127-134, September.
• Van Der Lee, Jeanette R. & Cuijpers, Dries & Bloois, Mareille De & Mastop, Jessanne & Heesch, Winnie Van & Steenbergen, Elianne F. Van, 2021. "Ethical design: Persuasion, not deception," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 135-148, September.
• Bang, Xenthe, 2021. "Managing the business-to-business customer’s experience using engagement insights," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 149-159, September.
• Lojede, Seanice, 2021. "Digital engagement strategies in a pandemic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 160-168, September.
• Alzate, Miriam & Arce-Urriza, Marta & Cebollada, Javier, 2021. "What are consumers saying online about your products? Mining the text of online reviews to uncover hidden features," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(2), pages 169-186, September.
• Beckett, Simon, 2021. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 196-197, December.
• Boon, Carmen & Golloub, Emily, 2021. "How social media influencers helped the NYC public health system raise awareness of COVID-19 testing among historically disadvantaged populations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 198-204, December.
• Allan, Catherine & Mccarthy-Cheung, Jim & Usmanova, Veronika, 2021. "Scaling up CRM in a high-growth business," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 205-213, December.
• Zhou, Julie, 2021. "How putting the customer at the heart of everything can supercharge growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 214-218, December.
• Perino, Chelsea, 2021. "The experience economy: Post COVID-19, brands need to refocus on customer experience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 219-228, December.
• Tinkler, Allan, 2021. "Future-proofing your digital measurement for the post-cookie era," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 229-235, December.
• Hoffman, Michael, 2021. "Content that converts: How to co-create powerful video stories that keep audiences engaged all year long," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 236-242, December.
• Shreffler, Melanie & Mccullough, Amber, 2021. "The social economy: Monetising the transactional nature of social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 243-251, December.
• Keshavan, Narayan, 2021. "Maximising the impact of A/B testing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 252-260, December.
• Wang, Tianfu & Limbu, Yam B. & Zhang, Junzhou, 2021. "Lite app adoption and cannibalisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 261-274, December.
• Huff, Steven C., 2021. "Money on the table: Increasing revenue through menu order," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 275-283, December.
• Beckett, Simon, 2021. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 312-313, March.
• Armstrong, Melanie, 2021. "Making the leap: Expanding a traditional stewardship team into a full-service donor relations and engagement shop," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 314-322, March.
• Cassel, Andrew, 2021. "Twitch for higher education marketing and communications: Creating a presence in the gaming world," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 323-334, March.
• Dipalma, Sonya R., 2021. "Incorporating an annual giving campaign into the academic curriculum: A guide to getting started," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 335-346, March.
• Dobies, Tony, 2021. "Embattled social media managers in the midst of COVID-19 pandemic struggle with mental health," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 347-356, March.
• Rolfs, Megan, 2021. "Opportunities for student influencer marketing strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 357-372, March.
• Schanz, Jeffrey M., 2021. "Strengthening alumni volunteer relations at colleges and universities," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 373-382, March.
• Stansel, Jon-Stephen, 2021. "Creating a university-branded animated GIF library," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 383-391, March.
• Brown, Sunni, 2021. "Beyond the inbox: Maximising digital platforms for media relations success," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 392-402, March.
• Samide, Michael J., 2021. "‘Science of’ events as a means of alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(4), pages 403-412, March.
• Sandison, Rachel, 2021. "Marketing in the time of coronavirus: Lessons learned at the University of Glasgow," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 24-36, June.
• Gleason, Jan & Trevor, Greg, 2021. "Integrated editorial planning at the University of Georgia," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 37-47, June.
• Kibble, Danny & Jones, Jennie & Wilson, Anne M., 2021. "Alumni participation in an online COVID-19 course for first-year and transfer students," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 48-56, June.
• Beckett, Simon, 2021. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 5-6, June.
• Callaghan, Therese, 2021. "Data governance in the world of constituent relationship management," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 57-72, June.
• Mcmahon, Jenny, 2021. "Why students don’t read your e-mails: A critical look at how university email communications guide or confuse students through the student experience and the COVID-19 pandemic," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 7-23, June.
• Lambert, Sheri & Lavin, Amy, 2021. "Higher education: Using academic innovation and student engagement to differentiate your brand in challenging times," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 73-83, June.
• Muscatelli, Annarosa, 2021. "Stewarding major donors: Why is it important and how to do it well," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 84-92, June.
• Holloway, Amy Harrell, 2021. "Why wait? Benchmarking student philanthropy programmes: A closer look at effective programmes and why we should act now," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(1), pages 93-106, June.
• Beckett, Simon, 2021. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 112-113, September.
• Angelo, Toni & Umberger, Katie & Cruikshank, Dana & Partridge, Steve, 2021. "What’s next for real-time COVID-19-era marketing?," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 114-127, September.
• Haworth, Mary, 2021. "What does good engagement and communication with your major gift prospect community look like in the COVID-19 era? Ask your donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 128-137, September.
• Adler, Liz & McBratney, Shannon, 2021. "Reporting on donor intent to impact campus spending," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 138-145, September.
• Kubala, Alison, 2021. "Building a data management system," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 146-156, September.
• Whaley, Joanne, 2021. "The opportunities and challenges of moving to a virtual events programme during a global pandemic," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 157-163, September.
• Meyers, Debbie, 2021. "A process for developing effective gift documentation: Considerations in working with donors and gift officers," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 164-179, September.
• Lobato, Milagro ‘Misa’, 2021. "Diversifying donor bases for higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 180-190, September.
• Turcio, Allison, 2021. "Building relationships with audience-centric communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(2), pages 191-200, September.
• Beckett, Simon, 2021. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 208-209, December.
• Hyle, Micah & Smith, Rachel, 2021. "Endowment reporting: Reducing time, staff and budget while enhancing quality, quantity and donor satisfaction," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 210-220, December.
• Kesterson, Juliette, 2021. "Updating your stewardship and donor relations strategy: Determining a strategy that works for an organisation of any size," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 221-228, December.
• Gluck, Molly, 2021. "Reimagining research promotion: How to maintain visibility and momentum through an integrated approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 229-241, December.
• Mcdaniel, Andrew & Vaughn, Jenn, 2021. "Retention marketing: Higher education’s new frontier," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 242-256, December.
• Mcdowell, Kate & Miller, Deborah, 2021. "Great storytelling: Best practices for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 257-267, December.
• Kohl, Deborah & Zapata, Andrés, 2021. "Neurodesign: An emerging design discipline that can be used to boost the performance of enrolment and fundraising marketing communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 268-278, December.
• Sims, Jr, John A. & Wiggins, III, Roy A., 2021. "Two birds with one programme: How business schools can support their entrepreneurial stakeholders and generate new revenue," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 6(3), pages 279-300, December.
• Nadezhda Dimova, 2021. "Opportunities for sustainability in online stores," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 66-76.
• Doina Gurita, 2021. "Perspectives And Strategies Of Religious Tourism For A Sustainable Development Of The Economy," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Muhammed Fatih Cevher, 2021. "Kriz Dönemlerinde Sosyal Pazarlama: Covid-19 Incelemesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 5(SpecialIs), pages 97-116, December.
• Knežević Blaženka & Škrobot Petra & Žmuk Berislav, 2021. "Position and Role of Social Supermarkets in Food Supply Chains," Business Systems Research, Sciendo, vol. 12(1), pages 179-196, May.
• Priyanka Chadha & Etinder Pal Singh & Babita Yadav & Raghavan Srinivasan, 2021. "Social Media Marketing Channels and Communication: COVID-19 Pandemic Perspective," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 24(3), pages 107-118.
• Tom Coupé & Boaz Shmueli, 2021. "Google Doodles and Covid-19," Working Papers in Economics 21/07, University of Canterbury, Department of Economics and Finance.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hernán Darío Huertas-Moreno, 2021. "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, vol. 37(158), pages 126-137, March.
• Tenorio, Luis Enrique David, 2021. "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 107-129, July.
• Laura Grigolon, 2021. "Blurred boundaries: A flexible approach for segmentation applied to the car market," Quantitative Economics, Econometric Society, vol. 12(4), pages 1273-1305, November.
  • Laura Grigolon, 2017. "Blurred boundaries: a flexible approach for segmentation applied to the car market," Department of Economics Working Papers 2017-17, McMaster University.
  • Grigolon, Laura & ,, 2021. "Blurred boundaries: a flexible approach for segmentation applied to the car market," CEPR Discussion Papers 15630, C.E.P.R. Discussion Papers.
  • Laura Grigolon, 2019. "Blurred Boundaries: A Flexible Approach for Segmentation Applied to the Car Market," CRC TR 224 Discussion Paper Series crctr224_2019_127, University of Bonn and University of Mannheim, Germany.
• Pranjjal Shukla & Dipen Paul & Sushant Malik & Dharmesh K. Mishra, 2021. "The Role of Green Marketing in Energy Conservation in the Domestic Sector," International Journal of Energy Economics and Policy, Econjournals, vol. 11(1), pages 263-269.
• Enrico C. Mendoza, 2021. "A Study of Online Customers Repurchase Intention Using the 4Rs of Marketing Framework," International Review of Management and Marketing, Econjournals, vol. 11(2), pages 1-10.
• Vic Benuyenah, 2021. "Face-saving and Seasonal Gifts: Analysis of Cultural Exchanges in the Confucian Market Place," International Review of Management and Marketing, Econjournals, vol. 11(2), pages 59-66.
• Sorina Vasile & Lebogang Mototo & Tinashe Chuchu, 2021. "Using “Memes” as a Marketing Communication Tool in Connecting with Consumers within the Age of Digital Connectivity," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 30-35.
• Rejoice Jealous Tobias-Mamina & Eugine Tafadzwa Maziriri, 2021. "Transition into Veganism: Drivers of Vegan Diet Consumption," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 23-28.
• Tshepo Tlapana, 2021. "The Impact of Store Layout on Consumer Buying Behaviour: A Case of Convenience Stores from a Selected Township in Kwazulu Natal," International Review of Management and Marketing, Econjournals, vol. 11(5), pages 1-6.
• Padilla, Jorge & Piccolo, Salvatore & Vasconcelos, Helder, 2021. "Should vertically integrated platforms be mandated to share information with their rivals?," Economics Letters, Elsevier, vol. 203(C).
• Bao, May Xiaoyan & Cheng, Xiaoyan & Smith, David & Tanyi, Paul, 2021. "CEO pay ratios and financial reporting quality," Global Finance Journal, Elsevier, vol. 47(C).
• Donnelly, Grant E. & Simester, Duncan I. & Norton, Michael I., 2021. "The short and long-run impact of empowering customers in corporate social responsibility initiatives," Journal of Economic Behavior & Organization, Elsevier, vol. 192(C), pages 616-637.
• Franses, Philip Hans, 2021. "Modeling box office revenues of motion pictures✰," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
• Küster, Inés & Pascual, Juan J., 2021. "Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Torres Zamudio, Marleny & González Castro, Yolanda & Manzano Durán, Omaira, 2021. "Methodological elements to design a city branding with the use of grounded theory," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Thomas O. Uitz & Eva Jancikova, 2021. "Service Failures and How the Perception of Justice Affects the Level of Satisfaction," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 105-117.
• Arasu Raman, 2021. "Predicaments in Business Ventures Encountered by Women Entrepreneurs in Malaysia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 464-473.
• Malgorzata Pol & Jerzy Tutaj, 2021. "The Safety Factor and the Level of Customer Satisfaction in Polish and Czech Historic Buildings in Covid-19 Era," European Research Studies Journal, European Research Studies Journal, vol. 0(2 - Part ), pages 649-661.
• Malgorzata Pol & Jerzy Tutaj, 2021. "The Safety Factor and the Level of Customer Satisfaction in Polish and Czech Historic Buildings in Covid-19 Era," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 649-661.
• Augustyna Burlita & Edyta Rudawska, 2021. "Dysfunctional Behaviors at Work: The Case of Employees in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 493-506.
• Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2021. "Social Media in Marketing Activities of Enterprises in the Light of the Analysis of Empirical Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(4 - Part ), pages 647-658.
• Augustyna Burlita & Edyta Rudawska, 2021. "Dysfunctional Behaviors at Work: The Case of Employees in Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 493-506.
• Krystyna Mazurek-Lopacinska & Magdalena Sobocinska, 2021. "Social Media in Marketing Activities of Enterprises in the Light of the Analysis of Empirical Research Results," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 647-658.
• Malgorzata Karpinska-Krakowiak & Edyta Rudawska & Barbara Mroz-Gorgon & Lukasz Skowron, 2021. "Academic Research on Marketing in Central and Eastern Europe: A Comparative Analysis of Scholarly Papers Published in Polish versus International Journals," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 198-209.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021. "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 264-277.
• Joanna Wyrwisz & Jacek Dziwulski, 2021. "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 357-367.
• Malgorzata Karpinska-Krakowiak & Edyta Rudawska & Barbara Mroz-Gorgon & Lukasz Skowron, 2021. "Academic Research on Marketing in Central and Eastern Europe: A Comparative Analysis of Scholarly Papers Published in Polish versus International Journals," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 198-209.
• Magdalena Rzemieniak & Joanna Wyrwisz & Katarzyn Toborek, 2021. "The Relationship between Consumers‘ Characteristics and the Expectations towards a Brand‘s Value," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 264-277.
• Joanna Wyrwisz & Jacek Dziwulski, 2021. "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 357-367.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021. "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
  • Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021. "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper 109251, University Library of Munich, Germany.
• Kurniawati, 2021. "The Determinant of Positive eWOM Intention: Perspective Social Media Users," GATR Journals jmmr277, Global Academy of Training and Research (GATR) Enterprise.
• Khalil Israfilzade, 2021. "Conversational marketing as a framework for interaction with the customer: Development & validation of the conversational agent's usage scale," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 8(4), pages 533-546, October.
• Florin Ioan Scortescu & Gheorghe Scortescu, 2021. "Considerations Regarding Price Differences Registered on Packaging," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 28, pages 276-291, December.
• Miguel Ángel Bautista Hernández & Christian Mauricio Hernandez Villanueva, 2021. "Investigación y análisis de los servicios que demandan los propietarios de mascotas del sector independencia en la ciudad de Morelia, Michoacán, México," Capítulos - La Investigación Empírica en las Ciencias Administrativas y Negocios, in: Dora Aguilasocho Montoya & Jaime Apolinar Martinez Arroyo & Irma Cristina Espitia Moreno (ed.), La investigación empírica en las ciencias administrativas y negocios, edition 1, chapter 5, pages 77-90, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas.
• Rosa Esperanza Díaz Torres & Jessica Lopez Varela, 2021. "Diagnóstico de Aplicación de la Mezcla de Mercadotecnia en las Pymes de Santa María de El Oro, Durango," Capítulos - La Investigación Empírica en las Ciencias Administrativas y Negocios, in: Dora Aguilasocho Montoya & Jaime Apolinar Martinez Arroyo & Irma Cristina Espitia Moreno (ed.), La investigación empírica en las ciencias administrativas y negocios, edition 1, chapter 7, pages 109-120, Universidad Michoacana de San Nicolás de Hidalgo, Facultad de Contaduría y Ciencias Administrativas.
• Pablo Kurlat & Florian Scheuer, 2021. "Signalling to Experts," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 88(2), pages 800-850.
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• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021. "Using Digital Marketing to Study Customer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 773-778, December.
• Mariana Juganaru & Razvan Andronache & Ruxandra Florentina Mihutiu (Firica), 2021. "Using Digital Marketing for Product Development and Communication Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 779-786, December.
• Juan Carlos Gázquez–Abad & Leonardo G. Garcés Pinedo & José Luis Ruiz–Real & Francisco J. Martínez–López, 2021. "Situación actual de la investigación en distribución comercial. Especial referencia al contexto español," DOCFRADIS Working Papers 2104, Catedra Fundación Ramón Areces de Distribución Comercial, revised Nov 2021.
• Rashid, Muhammad, 2021. "A brief perspective on globalization," MPRA Paper 108045, University Library of Munich, Germany.
• Sajid, Zoya & Iftikhar, Naba & Ghouri, Ushna & Siddiqui, Humbal & Uddin, Kaleem, 2021. "Examining the role of consumer satisfaction within mobile eco-systems: Evidence from mobile banking services," MPRA Paper 108938, University Library of Munich, Germany.
• Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021. "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
  • Tanveer, Muhammad & Kaur, Harsandaldeep & Paruthi, Mandakini & Thomas, George & Mahmood, Haider, 2021. "Mobile Phone Buying Decisions Among Young Adults: An Empirical Study of Influencing Factors," MPRA Paper 109251, University Library of Munich, Germany.
• Jawaid, Muhammad Hassan & Karim, Emadul, 2021. "Factors Affecting Consumer Buying Behavior in E-Commerce Business during Outbreak of Covid-19: A Case Study on Top E-Commerce Websites," MPRA Paper 110476, University Library of Munich, Germany.
• Abdelmaged, Mohamed Adel Mahmoud, 2021. "Implementation of Virtual Reality in Healthcare, Entertainment, Tourism, Education, and Retail Sectors," MPRA Paper 110491, University Library of Munich, Germany.
• Yousuf, Sukaina, 2021. "Evolving Trend of Manufacturer-Retailer Outlets in the Textile Sector of Pakistan," MPRA Paper 116508, University Library of Munich, Germany, revised 13 Oct 2022.
• Nguyen, Luan-Thanh, 2021. "Investigating Mobile Payment Adoption During and After the COVID-19 Pandemic in Vietnam: An Imperative Analysis," MPRA Paper 120556, University Library of Munich, Germany, revised 05 Jan 2022.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2022. "Peer Effects in Product Adoption," American Economic Journal: Applied Economics, American Economic Association, vol. 14(3), pages 488-526, July.
  • Theresa Kuchler & Arlene Wong & Johannes Stroebel, 2018. "Peer effects in product adoption," 2018 Meeting Papers 1001, Society for Economic Dynamics.
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2021. "Peer Effects in Product Adoption," Working Papers 2021-66, Princeton University. Economics Department..
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer effects in product adoption," CESifo Working Paper Series 7685, CESifo.
  • Ströbel, Johannes & Bailey, Michael & Johnston, Drew & Kuchler, Theresa & Wong, Arlene, 2019. "Peer Effects in Product Adoption," CEPR Discussion Papers 13731, C.E.P.R. Discussion Papers.
  • Michael Bailey & Drew M. Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer Effects in Product Adoption," NBER Working Papers 25843, National Bureau of Economic Research, Inc.
• Ebhote Oseremen, 2021. "Long-Term Relationship Building and Customer Switching Behaviour in the Mobile Telecommunication Industry in Nigeria," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 24(80), pages 24-42, June.
• Gheorghe JINGA & Adrian IACOBINI, 2021. "Marketing and Management Steps to be taken in setting a Sport Club in Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(3), pages 389-399, July.
• Anjan Bharali & Chimun Kr. Nath, 2021. "Power of Advertising Claims for Credence Goods: Can It shape the Placebo Effect and Repurchase Decisions?," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 22(2), pages 49-67, December.
• Pouya Zargar & Panteha Farmanesh, 2021. "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , vol. 11(4), pages 21582440211, October.
• Nur Farihah Bt. Isamudin & Muhammad Tahir Jan, 2021. "The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 19-36.
• Magdalena Sobocinska, 2021. "Artificial Intelligence and Human Talent in Decision Making in the Sphere of Marketing in an Enterprise (Sztuczna inteligencja i ludzki talent w podejmowaniu decyzji z zakresu marketingu w przedsiebio," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 19(91), pages 65-76.
• Neviana Krasteva, 2021. "The Artificial Intelligence And Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 20(1), pages 109-129, September.
• Aikaterini Manthiou & Phil Klaus & Volker G. Kuppelwieser & William Reeves, 2021. "Man vs machine: examining the three themes of service robotics in tourism and hospitality," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 511-527, September.
• Henner Gimpel & Tobias Manner-Romberg & Fabian Schmied & Till J. Winkler, 2021. "Understanding the evaluation of mHealth app features based on a cross-country Kano analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 765-794, December.
• Thomas W. L. Norman, 2021. "Evolutionary stability in the generalized second-price auction," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 71(1), pages 235-250, February.
• Shinichi Yamaguchi, 2021. "The effect of online C2C markets on new-product-purchasing behavior: an empirical analysis of Japanese selling apps," SN Business & Economics, Springer, vol. 1(1), pages 1-21, January.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021. "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, vol. 13(1), pages 49-56, January.
• Laura Grigolon, 2021. "Blurred boundaries: A flexible approach for segmentation applied to the car market," Quantitative Economics, Econometric Society, vol. 12(4), pages 1273-1305, November.
  • Laura Grigolon, 2017. "Blurred boundaries: a flexible approach for segmentation applied to the car market," Department of Economics Working Papers 2017-17, McMaster University.
  • Laura Grigolon, 2019. "Blurred Boundaries: A Flexible Approach for Segmentation Applied to the Car Market," CRC TR 224 Discussion Paper Series crctr224_2019_127, University of Bonn and University of Mannheim, Germany.
  • Grigolon, Laura & ,, 2021. "Blurred boundaries: a flexible approach for segmentation applied to the car market," CEPR Discussion Papers 15630, C.E.P.R. Discussion Papers.
• Philip Kotler & Den Huan Hooi, 2021. "MarkPlus Inc:Winning the Future — Marketing and Entrepreneurship in Harmony," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 11862, September.
• Jochen Wirtz & Christopher Lovelock, 2021. "Services Marketing:People, Technology, Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0024, September.
• Christopher H. Lovelock, 2021. "Sullivan Ford Auto World," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 16, pages 548-548, World Scientific Publishing Co. Pte. Ltd..
• Lauren K. Wright, 2021. "Dr. Beckett’s Dental Office," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 17, pages 549-549, World Scientific Publishing Co. Pte. Ltd..
• Jonas Holmqvist & Jochen Wirtz & Martin P. Fritze, 2021. "Digital Luxury Services: Tradition versus Innovation in Luxury Fashion," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 18, pages 550-552, World Scientific Publishing Co. Pte. Ltd..
• Christopher S. Tang & Jochen Wirtz, 2021. "Uber’s Unintended Burdens," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 19, pages 553-558, World Scientific Publishing Co. Pte. Ltd..
• Mark Colgate, 2021. "Kiwi Experience," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 20, pages 559-559, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes, 2021. "Revenue Management at The View," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 21, pages 560-563, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Jochen Wirtz, 2021. "The Accra Beach Hotel: Block Booking of Capacity During a Peak Period," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 22, pages 564-564, World Scientific Publishing Co. Pte. Ltd..
• Lorelle Frazer, 2021. "Aussie Pooch Mobile," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 23, pages 565-565, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Stefanie Paluch & Werner Kunz, 2021. "Service Robots in the Frontline: How Will Aarion Bank’s Customers Respond?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 24, pages 566-570, World Scientific Publishing Co. Pte. Ltd..
• James Heskett & Roger Hallowell, 2021. "Shouldice Hospital Limited (Abridged)," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 25, pages 571-579, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Loizos Heracleous, 2021. "Singapore Airlines: Managing Human Resources for Cost-Effective Service Excellence," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 26, pages 580-588, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Thomas Menkhoff, 2021. "National Library Board Singapore: Delivering Cost-Effective Service Excellence Through Innovation and People," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 27, pages 589-589, World Scientific Publishing Co. Pte. Ltd..
• Christopher Lovelock & Jochen Wirtz, 2021. "Menton Bank," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 28, pages 590-590, World Scientific Publishing Co. Pte. Ltd..
• Youngme Moon & John Quelch, 2021. "Starbucks: Delivering Customer Service," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 29, pages 591-605, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz, 2021. "Platform versus Pipeline Business Models: Are Airbnb and Marriot Right to Move into Each Other’s Turf?," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 30, pages 606-608, World Scientific Publishing Co. Pte. Ltd..
• Christopher H. Lovelock, 2021. "Dr. Mahalee Goes to London: Global Client Management," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 31, pages 609-609, World Scientific Publishing Co. Pte. Ltd..
• Sheryl E. Kimes & Rohit Verma & Christopher W. Hart & Jochen Wirtz, 2021. "The Royal Dining Membership Program Dilemma," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 32, pages 610-610, World Scientific Publishing Co. Pte. Ltd..
• Alexander Buoye & Luke Williams & Timothy Keiningham & Lerzan Aksoy, 2021. "What Drives Share of Streaming Video? The Launch of HBO Max," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 33, pages 611-623, World Scientific Publishing Co. Pte. Ltd..
• Jochen Wirtz & Ron Kaufman, 2021. "LUX*: Staging a Service Revolution in a Resort Chain," World Scientific Book Chapters, in: Services Marketing People Technology Strategy, chapter 34, pages 624-639, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya: An Entrepreneur," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 1, pages 3-20, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hermawan Kartajaya—The Founder Of Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 2, pages 21-31, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Hk—The Father Of Indonesian Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 3, pages 33-56, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Three Decades Journey," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 4, pages 59-77, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Institute — Advancing Talent Competencies," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 5, pages 79-91, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Inc. — Overcoming Client Challenges," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 6, pages 93-110, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Marketeers — Marketing Meets Creativity," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 7, pages 111-122, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Markplus Tourism — Leveling Up Local Competitiveness," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 8, pages 123-128, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "The Anatomy Of Change," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 9, pages 133-145, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "4c Diamond Analysis," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 10, pages 147-156, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Positioning–Differentiation–Brand The Marketing Dna," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 11, pages 157-173, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Nine Core Elements Of Marketing Marketing Strategy–Tactic–Value," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 12, pages 175-204, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "From Fundamental Marketing To New Wave Marketing," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 13, pages 205-247, World Scientific Publishing Co. Pte. Ltd..
• Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2021. "Envisioning Markplus," World Scientific Book Chapters, in: MARKPLUS, INC WINNING THE FUTURE — MARKETING AND ENTREPRENEURSHIP IN HARMONY, chapter 14, pages 251-273, World Scientific Publishing Co. Pte. Ltd..
• Seljan, Sanja & Starešinić, Berislava & Horvat, Sara, 2021. "National Brand Identity: Pilot Study on Perception of Croatian Student Population," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 217-232, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

2020

• Valeri GAGAUZ, 2020. "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," Economy and Sociology, The Journal Economy and Sociology, issue 1, pages 64-73.
• Lorena Tedesco & Juan M.C. Larrosa, 2020. "El precio como pilar de la rentabilidad de un negocio. Determinación del mismo según atributos para el Aceite de Oliva del Sudoeste Bonaerense," Asociación Argentina de Economía Política: Working Papers 4365, Asociación Argentina de Economía Política.
• Mark Maritz & Jason-Leigh Byrne & Robertson Simon, 2020. "An Investigation into the use of the Marketing Mix in the Food and Beverage Industry in Grahamstown, South Africa: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 156-167, August.
• Mark Maritz & Ophelie Staub & Robyn Van Bergen, 2020. "An Investigation into the factors influencing the Purchasing Behaviour of Smartphones among University Students in South Africa," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 168-181, August.
• Mazze, Edward M., 2020. "Applying artificial intelligence to marketing decision-making," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 196-197, May.
• Bunn, Colin, 2020. "Optimising the impact of promotional activity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 198-209, May.
• Thomas, Ian, 2020. "Getting ready for the California Consumer Privacy Act: Building on General Data Protection Regulation preparedness," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 210-222, May.
• Stanley, Ann & Truman, Ed, 2020. "Using the FUSEDIT Framework to combine lead and sales data for a customer relationship management integration project," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 223-232, May.
• Ahlemeyer-Stubbe, Andrea, 2020. "How to leverage internet of things data to generate benefits for sales and marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 233-242, May.
• Block, Martin P. & Schultz, Don E., 2020. "Segmenting consumers based on willingness to share data for marketing purposes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 243-255, May.
• Moussa, Salim, 2020. "Complaining with emojis: Some conceptual and analytical aspects," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 256-265, May.
• Karasev, Alexander P., 2020. "Adaptive methods for creating consumer lifestyle models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 266-281, May.
• Squires, Martin, 2020. "`Predictive Analytics for Marketers: Using Data Mining for Business Advantage` by Barry Leventhal," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(3), pages 282-283, May.
• Malin, Denis, 2020. "The more things change the more they remain the same," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 292-293, May.
• Mitchell, Tim & Cheung, Benny, 2020. "Using behavioural science to reduce opportunistic insurance fraud," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 294-303, May.
• Abbas, Zain & Merbis, Roland & Motruk, Artur, 2020. "Leveraging machine learning to deepen customer insight," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 304-311, May.
• Howarth, Paul, 2020. "Why human involvement is still required to move text analytics technologies leveraged with artificial intelligence from the trough of disillusionment to the plateau of productivity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 312-323, May.
• Betts, Andy, 2020. "Martech leadership: The symbiotic development of technology and talent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 324-332, May.
• Grigsby, Mike, 2020. "Using segmentation to improve strategy and predictive modelling," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 333-339, May.
• Kingsnorth, Simon, 2020. "Ensuring consistency in the ever dynamic analytics landscape," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 340-346, May.
• Eifrem, Emil, 2020. "How graphs help marketers get super slick on user data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 347-353, May.
• Davies, Alec & Green, Mark A. & Riddlesden, Dean & Singleton, Alex D., 2020. "Using loyalty card records and machine learning to understand how self-medication purchasing behaviours vary seasonally in England, 2012–2014," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 354-370, May.
• Sarda, Lovekesh & Singh, Jagwinder, 2020. "Personal values and the purchase of mass media entertainment services in rural India," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(4), pages 371-386, May.
• Angel, Gary, 2020. "Case study: In-store display and visual merchandising analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 13-21, June.
• Gross, Ted William, 2020. "Sentiment analysis and emotion recognition: Evolving the paradigm of communication within data classification," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 22-36, June.
• Khatry, Sarah, 2020. "Facebook and Pandora’s box: How using Big Data and Artificial Intelligence in advertising resulted in housing discrimination," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 37-45, June.
• Hanssens, Dominique M., 2020. "Marketing science and epidemiology," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 4-5, June.
• Kulkarni, Radhika V., 2020. "Building analytics teams for success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 46-56, June.
• Patterson, Laura, 2020. "Four pivotal capabilities for marketers to support the growth mandate," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 57-64, June.
• Alowaish, Mai, 2020. "Using event-based models for cross-device insights into the user journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 6-12, June.
• Kamena, Roger, 2020. "Adapting the enterprise data lake architecture for marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 65-72, June.
• Saini, Chand P. & Gupta, Neha, 2020. "Interrelated factors driving the purchase of over-the-top television subscription services: A study using exploratory factor analysis and the decision-making trial and evaluation laboratory method," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 73-84, June.
• Malin, Denis, 2020. "`The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable` by Seth Earley," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 85-86, June.
• Earley, Seth, 2020. "`Fast Track Your Business: A Customer-Centric Approach to Accelerate Market Growth` by Laura Patterson," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(1), pages 87-90, June.
• Kwartler, Ted, 2020. "Analytics with a conscience: Values-based decision making within marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 100-101, October.
• D’Alessandro, Kate & Perlman, Steve, 2020. "Hiring strategies beyond the pandemic: Attracting the best marketing analytics and business intelligence talent," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 102-110, October.
• Bridger, Darren, 2020. "Response latency measures in questionnaires: A brief overview," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 111-118, October.
• Cornigeanu, Iulia, 2020. "A detective’s story: How tiny clues can reveal great opportunities," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 119-125, October.
• Ma, Arnold, 2020. "Customer relationship management with WeChat: How to apply analytics principles to social media in China," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 126-135, October.
• Vezzoli, Michela & Zogmaister, Cristina & Van Den Poel, Dirk, 2020. "Will they stay or will they go? Predicting customer churn in the energy sector," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 136-150, October.
• Maity, Devdeep, 2020. "An insight into customers’ product return intentions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 151-168, October.
• Abdelmounaim, Kerkri, 2020. "The influence of social media communities on brand loyalty: Case study of Morocco’s telephone operating companies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 6(2), pages 169-178, October.
• Beckett, Simon, 2020. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 301-302, March.
• Harasta, Joseph, 2020. "Surviving the ‘retail apocalypse’: How Urban Outfitters became the bad boy of retail and lived to tell about it," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 303-316, March.
• De Talhouet, Gael, 2020. "Quantum Marketing: A new way to think marketing and create exponential growth," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 317-329, March.
• May, Teresa & Chretien, Todd & Jones, Christine Brandt & Hanssens, Dominique M., 2020. "Beyond CSAT — building brands with integrated insights to drive results," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 330-339, March.
• Gregory, James R., 2020. "Making intangibles tangible: An emerging business issue," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 340-346, March.
• Marrone, Stefano, 2020. "Telling stories in seconds: A success framework for brands," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 347-358, March.
• Mastromartino, Brandon & Zhang, James J. & Wann, Daniel L., 2020. "Managerial perspectives of fan socialisation strategies for marketing to new NHL fans," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 359-367, March.
• Haumer, Florian & Kolo, Castulus & Reiners, Sarah, 2020. "The impact of augmented reality experiential marketing on brand equity and buying intention," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(4), pages 368-387, March.
• Light, Larry, 2020. "Financial engineering can destroy brands, but there is a way forward," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 18-26, June.
• Daun, Winfried & Schäfer, Sven, 2020. "Pandora’s box? The promise and peril of branded content partnerships," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 27-37, June.
• Davidovic, David, 2020. "Trust-based marketing leadership: What senior leaders should be focusing on during brand plan reviews," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 38-43, June.
• Kessler, Leigh & Robins, Steven F., 2020. "Why brands looking to stand out should look to stand-ups," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 44-58, June.
• Beckett, Simon, 2020. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 5-6, June.
• Finch, David J. & Abeza, Gashaw & O’Reilly, Norm & Mikkelson, Anthony, 2020. "Esport sponsorship: Practitioners’ perspectives on emerging trends," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 59-74, June.
• Kullnig, Christoph & Obermüller, Anja & Aichhorn, Katherine, 2020. "Improving campaign performance using purpose marketing: Case study of Run For The Oceans," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 7-17, June.
• Sciarrino, Joann & Prudente, John, 2020. "To market, to market: How creative treatments of in-store branded content impact sales," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(1), pages 75-90, June.
• Beckett, Simon, 2020. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 101-102, September.
• Aaker, David, 2020. "Winning against a dominant brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 103-112, September.
• Haas, Tracie, 2020. "Competencies-driven development: Focusing on key skills for communicators in a quickly converging consumer environment," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 113-122, September.
• Euchler, Gordon & Liedtke, Nils, 2020. "The importance of being not too earnest: Creativity in the boardroom," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 123-130, September.
• Ho, Adrian, 2020. "Bridging brand and experience design," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 131-142, September.
• Rizzo, Tony, 2020. "The use of timing to increase personalisation, message impact and response rate," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 143-151, September.
• Schram, Ryan, 2020. "The state of the creator economy," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 152-162, September.
• Mcghee, Tim, 2020. "The evolution of naming rights agreements in the United States," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 163-170, September.
• Jones, Valerie K. & Wang, Ming (Bryan), 2020. "Firearms, brass knuckles… and Instagram: Intended and unintended influence of social media advertising," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(2), pages 171-189, September.
• Beckett, Simon, 2020. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 197-198, December.
• Tait, Bruce J., 2020. "The real gamble is playing the same game as your competitors," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 199-210, December.
• Jones, Casey & Bonevac, Daniel, 2020. "Ogilvy versus Aristotle: How creative briefs fail and why brand strategists should adopt a new patron saint," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 211-221, December.
• Bailey, Christopher K. & Selle, Susan S., 2020. "Putting your purpose into practice: Why introspection is essential for building a successful brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 222-230, December.
• Kramer, Markus, 2020. "Driving profit and doing good: The transformational power of purpose," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 231-239, December.
• Nightingale, Kate, 2020. "Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 240-253, December.
• Cronin-Gilmore, Julia & Maguire, Diana & Asgarpoor, Jena Shafai & Nabavi, Majid, 2020. "Building a woman’s brand through serving on nonprofit boards," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 254-270, December.
• Kiprop, Bridgitte & Samii, Leila, 2020. "Cause-related marketing in a polarised global marketplace," Journal of Brand Strategy, Henry Stewart Publications, vol. 9(3), pages 271-283, December.
• Parks, Jamie & Tong, Xiao, 2020. "The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 102-116, May.
• Chun, Wootae, 2020. "Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 117-132, May.
• Zwanka, Russell J., 2020. "Customer trait profiling: A conceptual framework for lifestyle marketing in food retail," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 133-147, May.
• Havard, Cody T. & Achen, Rebecca M. & Ryan, Timothy D., 2020. "Female fans’ perceptions of and reactions to rival teams," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 148-160, May.
• Kyriacou, Evdoxia & Panigyrakis, George G., 2020. "Organisational culture at higher educational institutions: The importance of internal marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 161-171, May.
• Beniflah, Jake, 2020. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 97-97, May.
• Flores, Lucy & Barreto, Matt A., 2020. "Latina voters: The key electoral force," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(2), pages 98-101, May.
• Yan, Shuo & Chapa, Sindy, 2020. "Exploring the use of shock advertising by for-profit and nonprofit organisations in China," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 11-21, September.
• Beniflah, Jake, 2020. "Is corporate America ready for a multicultural America? A dynamic capabilities perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 22-35, September.
• Zhang, Ruonan & Chang Bi, Nicky & Kodzi, Papaa & Goodwin, Alana & Wasilewski, Klaudia & Mccurdy, Eiko, 2020. "From K-pop to Korean products: An investigation into the mediating effects of imitation and attitudes toward Korean culture and products," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 36-48, September.
• Johnson Iii, Richard Greggory & Renderos, Hugo & Kaimanu, Theresa, 2020. "Marketing tobacco products to communities of colour and a much-needed plan for change," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 49-59, September.
• Beniflah, Jake, 2020. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 5-5, September.
• Beniflah, Jake & Cartagena, Chiqui, 2020. "COVID-19, the outlook for corporations, and the changing demographic landscape: An interview with Chiqui Cartagena," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 6-10, September.
• Diehl, Francene Scott & Marín, Luz Stella & Zreiqat, Majed, 2020. "An evaluation of AT&T social marketing delivery modes aimed at teen smartphone use while driving," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 60-75, September.
• Havard, Cody T. & Fuller, Rhema D. & Silkes, Carol A., 2020. "Examining rivalry and outgroup derogation among underrepresented college students," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 5(1), pages 76-85, September.
• Beckett, Simon, 2020. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 296-297, March.
• Day, James, 2020. "Going Mobile: Using influencer marketing to launch a classic game to an all-new audience," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 298-305, March.
• Sinarski, Matt & Fellner, Melissa & Varju, Marissa, 2020. "Measuring business outcomes in biopharmaceutical digital healthcare marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 306-313, March.
• Peres, Louise, 2020. "Influencer marketing: How to run successful and authentic video campaigns with creators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 314-320, March.
• Alexis, Christine, 2020. "The three-trillion dollar market brands should not overlook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 321-331, March.
• Jiang, Shan & Hua, Xiaxin & Parviainen, Robert, 2020. "How do popular online streamers influence viewers’ purchase intention? Evidence from a mobile game campaign on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 332-343, March.
• Mullan, Anita & Kidney, Etain, 2020. "Humanising of the brand voice on social media: The case of government agencies and semi-state bodies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 344-354, March.
• Buffard, Jonathan & Papasava, Angeliki, 2020. "A quantitative study on the impact of emotion on social media engagement and conversion," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(4), pages 355-375, March.
• Mcdonald, Ellie, 2020. "Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 21-32, June.
• Bergstein, Heather & Nesin, Bourcard, 2020. "Five considerations for marketers navigating the changing US beverage alcohol e-commerce landscape," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 33-45, June.
• Beckett, Simon, 2020. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 4-5, June.
• Federico, Francesco, 2020. "A journey of digital marketing transformation: From distributed solo players to embedded digital excellence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 46-57, June.
• Kamerer, David, 2020. "Reconsidering bounce rate in web analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 58-67, June.
• Stamm, Amy, 2020. "Apollo 50: How one museum celebrated the first Moon landing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 6-20, June.
• Leung, Chi Hong & Yan Chan, Winslet Ting, 2020. "Retail chatbots: The challenges and opportunities of conversational commerce," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 68-84, June.
• Sciarrino, Joann & Wilcox, Gary B. & Chung, Arnold, 2020. "Measuring the effectiveness of peer-to-peer influencer marketing in an integrated brand campaign," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(1), pages 85-95, June.
• Beckett, Simon, 2020. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 100-101, September.
• Bausback, Meredith, 2020. "How understanding audiences can drive organic growth and increased engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 102-107, September.
• Carlton, Jason, 2020. "The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 108-115, September.
• Hachtmann, Frauke, 2020. "Serena, Inc.: Using Instagram to build brand equity after a crisis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 116-128, September.
• Gauvreau, Jennifer Locascio, 2020. "An accessibility primer for digital communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 129-143, September.
• Parkin, Nathan M. & Huff, Steven C., 2020. "Peculiar or puzzling? How curiosity type influences image and text advert responses," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 144-155, September.
• Morton, Flor, 2020. "Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 156-165, September.
• Wei, Yujie & Donthu, Naveen & Yu, Chunling, 2020. "The role of user autonomy in branding on social networking sites: A perspective of self-determination theory," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 166-183, September.
• Taken Smith, Katherine, 2020. "Marketing to Hispanic digital natives: Leveraging their online reviews and word of mouth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(2), pages 184-195, September.
• Beckett, Simon, 2020. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 200-201, December.
• Smith, Andrew, 2020. "Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 202-212, December.
• Feldman, Russell & Stacey, Michael, 2020. "Social media: The impact of advertising, endorsements and trust among consumers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 213-225, December.
• Young, Britney, 2020. "Building an effective lead nurturing programme," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 226-232, December.
• Johnson, Zenia & Leonard, Tom, 2020. "Performance branding: Borrow from the past to win the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 233-243, December.
• Aiossa, Ewelina, 2020. "The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 244-250, December.
• Schiniotakis, Nikos & Divini, Katerina, 2020. "Influencer marketing: An essential strategy or just a trend?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 251-260, December.
• Marjan, Ammarah & Graham, Charles & Bruce, Margaret & Mitchell, Andrew, 2020. "Dark social: The biggest missed opportunity in digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 261-276, December.
• Hodson, Jaigris & Dale, Ann & Jost, François & Clifton-Ross, Jaime, 2020. "Sustainability issue communication and student social media engagement: Recommendations for climate communicators," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 8(3), pages 277-290, December.
• Beckett, Simon, 2020. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 308-309, March.
• Bengtsson, Jeniene & Badgett, Frances & Dewees, Deborah, 2020. "Western Engaged: Designing a fully integrated, campuswide alumni engagement model," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 310-320, March.
• Barr, Mary G. & Corvino, Lori, 2020. "The leveraging value of celebrating a university’s centennial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 321-331, March.
• Neuhart, Shelly & Rupp, Hailey, 2020. "By millennials, for everyone: Creating fierce advocates," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 332-339, March.
• Plate, William & Glass, Lindsi, 2020. "What is a Chanticleer? Telling the university story when the nation is watching," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 340-352, March.
• Szustaczek, Christine, 2020. "Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 353-363, March.
• Holland, Alyssa & Meagher, Megan, 2020. "An engagement scoring model for regional networks," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 364-372, March.
• Nicholson, Shannon, 2020. "Managing social media content and distribution with a limited team," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 373-383, March.
• Englert, Amanda, 2020. "Using Google Analytics to tidy up content," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 384-393, March.
• Linde, Nicholas M. & Uran-Linde, Kasey R., 2020. "Keeping top fundraisers: Factors that influence the retention of high-performing gift officers," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(4), pages 394-405, March.
• Csada, Mona & Lawrence, Kim, 2020. "Cultivating marketing excellence across a decentralised campus environment," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 15-26, June.
• Cooper, Mary Kay & Lewis, Amy C. & Ford, Weixing, 2020. "‘Pull’ more than ‘push’ for organic alumni development," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 27-40, June.
• Beckett, Simon, 2020. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 4-5, June.
• Richards, Melissa Farmer & Koelling, Alexia & Ostroth, Amy, 2020. "Navigating a brand ‘bounce back’ after a near closure: A case study on Sweet Briar College’s ‘fierce’ brand refresh," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 41-51, June.
• Edwards, Martyn, 2020. "Putting students at the heart of marketing efforts to enhance impact," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 52-61, June.
• Calvert, Lisa D. & Hollenbeck, Cynthia J. & Miles, Victoria & Winfree, Nickole, 2020. "Breaking down university silos to build an innovative principal giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 6-14, June.
• Grant, John & Jung, Lisa & Chicoine, Harriet, 2020. "The perfect synergy: Alumni, donors, students, employers — A case study in Silicon Valley," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 62-72, June.
• Collins, Carrie, 2020. "Assessing the impact of chief development officers’ leadership style on gift officers’ fundraising performance at US private higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(1), pages 73-91, June.
• Beckett, Simon, 2020. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 100-101, September.
• Acitelli, Courtney, 2020. "Case study: Deepening alumni and donor relationships with legislative advocacy," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 102-110, September.
• Bullock, Lisa & Liu, Mingxia & Schuurman, Betsy, 2020. "From pipeline audit to e-survey: A case study in research-driven prospect prioritisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 111-125, September.
• Heiskanen, Teppo, 2020. "‘Just tell us how much you want’: Rethinking donor relationships in a Nordic context," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 126-135, September.
• Barkow, Stephanie & Mueller, Gary & Syler-Jones, Tracy, 2020. "Texas Christian University: From great to the greater good," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 136-151, September.
• Powell, Dianne Frances D., 2020. "Creating a tribe for social media storytelling and brand co-creation at small higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 152-161, September.
• Huebner, Chris, 2020. "Communications planning: What it is, why it is important and how enrolment management marketers can apply it," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 162-172, September.
• Gardiner, S. Paige & Olt, Phillip A., 2020. "Assessing buyer behaviour triggers and marketing messages for online education college admission webpages," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 173-189, September.
• Neitzel, Margaret F. & Finney, Sarah B. & Dale, Elizabeth J., 2020. "Smart planned giving strategies: How to distil 30 years of research into a planned giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(2), pages 190-202, September.
• Beckett, Simon, 2020. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 208-209, December.
• Marshall, Ivana & Lowe, Katie & Wilkins, Valerie, 2020. "Engaging your diverse alumni: Designing a new approach," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 210-223, December.
• Gatling Ii, Ladaniel, 2020. "Marshalling external resources in times of crisis," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 224-228, December.
• Regan, Kristen & Owens, Tracy, 2020. "Eliminating errors: How The Ohio State University is striving for processing perfection with a quality control programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 229-242, December.
• Brackett, Hawken & Foster, Nick & Pyle, Jenny Wells, 2020. "Building a better portfolio: A systematic strategic approach to optimisation and qualification," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 243-256, December.
• Miles‎, Victoria, 2020. "Storified! How Capilano University celebrated its 50th anniversary," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 257-273, December.
• Huebner, Chris, 2020. "The head, the heart and how: How to use consumer decision-making and information-processing models to plan and develop search marketing campaigns," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 274-285, December.
• Walker, B. Seth, 2020. "The myth of relationship building," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 286-292, December.
• Aalbers, Emily, 2020. "A guide to research storytelling: Strategies for increasing reputation and affinity," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 5(3), pages 293-304, December.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020. "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," Working Papers 2020-13, Becker Friedman Institute for Research In Economics.
• Mark Armstrong & Yongmin Chen, 2020. "Discount Pricing," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1614-1627, October.
  • Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
• Nurul Imani Kurniawati, 2020. "Analysis Of The Influence Of Word Of Mouth And Brand Image On The Decision To Purchase Cosmetics Make Over Products In Semarang," Management Strategies Journal, Constantin Brancoveanu University, vol. 49(3), pages 14-24.
• Mejía, Juan Camilo & Rosas, Mario Fernando Arcos, 2020. "Relacionamiento de marca: análisis de perspectivas y trascendencia en la gestión," Revista Tendencias, Universidad de Narino, vol. 21(2), pages 242-265, July.
• Alexander Maune & Ephraim Matanda & Justice Mundonde, 2020. "Is Money Supply the Cause of Inflation in Zimbabwe? An Empirical Examination," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 16(3), pages 17-37, JUNE.
• Takanori Adachi, 2020. "A generalization of the Dorfman-Steiner Formula: Advertising spillovers under imperfect competition," Economics Bulletin, AccessEcon, vol. 40(2), pages 1300-1307.
• Rae Yule Kim, 2020. "Share of Voice: Findings from the US Automotive Industry," Economics Bulletin, AccessEcon, vol. 40(4), pages 3306-3312.
• Irsa Mehboob & Mubbsher Munawar Khan, 2020. "Effectiveness of Social Media Platform: A Perspective of Customer Purchase Intention through Social Networking in the Pakistani Context," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 85-91.
• Ali Abou Ali & Alaa Abbass & Nihal Farid, 2020. "Factors Influencing Customers’ Purchase Intention in Social Commerce," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 63-73.
• Gavious, Ilanit & Milo, Orit, 2020. "Technology entrepreneurship, ethnicity, and success," Finance Research Letters, Elsevier, vol. 37(C).
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020. "Drip pricing and its regulation: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 353-370.
  • Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2018. "Drip pricing and its regulation: Experimental evidence," DICE Discussion Papers 297, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
  • Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020. "Drip pricing and its regulation: Experimental evidence," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224638, Verein für Socialpolitik / German Economic Association.
• Jung, Alexander & Carcel Villanova, Hector, 2020. "The empirical properties of euro area M3, 1980-2017," The Quarterly Review of Economics and Finance, Elsevier, vol. 77(C), pages 37-49.
• Schlesinger, Walesska & Cervera Taulet, Amparo & Miquel Romero, María José, 2020. "¿Cómo marca el patrocinio de un evento deportivo de alta implicación a la marca patrocinadora? Aplicación al caso de instituciones públicas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Suparnyo, 2020. "Social and Environmental Corporate Social Responsibility of Regional Water Companies in Indonesia," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 365-375.
• Setyo Ferry Wibowo & Gatot Nazir Ahmad & Solekhah, 2020. "Perceived Value of Green Residence: The Role of Perceived Newness and Perceived Relative Advantage," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 443-456.
• Aprihatiningrum Hidayati, 2020. "The Effect of Perceived Value and Satisfaction on Repeat Purchase," GATR Journals jmmr255, Global Academy of Training and Research (GATR) Enterprise.
• Santiago Garcia Carvajal, 2020. "Classification, Conglomeration And Conditional Probability To Determine Credit Card Consumer Profiles In Colombia: Methodology Using Data Mining Clasificacion, Conglomeracion Y Probabilidad Condiciona," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 8(1), pages 1-21.
• Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
  • Yuichiro Kamada & Aniko Ory, 2016. "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers 2048, Cowles Foundation for Research in Economics, Yale University.
  • Yuichiro Kamada & Aniko Ory, 2016. "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers 2048R, Cowles Foundation for Research in Economics, Yale University, revised Sep 2017.
  • Yuichiro Kamada & Aniko Ory, 2016. "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers 2048R2, Cowles Foundation for Research in Economics, Yale University, revised Aug 2018.
• Kalim Khan & Tapish Panwar, 2020. "Role of Demographic Variables in Consumption of News on TV Channels in India," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 16(3), pages 1-13, September.
• Khalil ISRAFILZADE & Najaf BABAYEV, 2020. "Millennial Versus Non-Millennial Users: Context Of Customer Engagement Levels On Instagram Stories (Extended Version)," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 7(2), pages .135-150, April.
• Sunday Adekunle Aduloju, 2020. "Personality Traits and Performance of Salespersons among Insurance Companies in Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(3), pages 127-138, September.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, vol. 10(1), pages 23-34, January.
• Kai Dominik Renchen, 2020. "Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 6(2), pages 138-153.
• ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020. "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 10(1), pages 23-34, January.
• Borovikova T.V. & Kamshechko M.V., 2020. "Cognitive Aspect Of Communication Impact Of Staff Intellectualizations Under Conditions Of Digitalization," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• G.S. Timokhina & A.A. Stukalova & Grineva O.O. & Niyazieva S., 2020. "Designing a cross-cultural study of the economic behavior of consumers of different generations in the problematic field of sustainable development," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, 20.
• Mikhail A. Solntsev, 2020. "Product Standards And Training Of Contact Personnel Of The Airline," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Natalia I. Ivashkova & Victoria.Ð .Petracheva, 2020. "effective marketing communications of tobacco brands under hard restrictions: myth or reality," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
• Nikulina A. P. & Lukina A. V., 2020. "Analysis Of Behavioral And Emotional Brand Loyalty In The Industrial Market Of Dry Construction Mixes," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Diego Aparicio & Roberto Rigobon, 2020. "Quantum Prices," NBER Working Papers 26646, National Bureau of Economic Research, Inc.
• Jean-Pierre H. Dubé & Ali Hortaçsu & Joonhwi Joo, 2020. "Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares," NBER Working Papers 26795, National Bureau of Economic Research, Inc.
• Sarah Moshary & Bradley T. Shapiro & Jihong Song, 2020. "How and When to Use the Political Cycle to Identify Advertising Effects," NBER Working Papers 27349, National Bureau of Economic Research, Inc.
• Naoki Aizawa & You Suk Kim, 2020. "Public and Private Provision of Information in Market-Based Public Programs: Evidence from Advertising in Health Insurance Marketplaces," NBER Working Papers 27695, National Bureau of Economic Research, Inc.
• Valeri GAGAUZ, 2020. "Digital Marketing In The Practice Of Small And Medium Enterprises In The Republic Of Moldova," ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal, Socionet;Complexul Editorial "INCE", issue 1, pages 64-73.
• Edith Onowe Odia & Simon Ayo Adekunle, 2020. "Determinants Of Customer Loyalty To Mobile Phone Brands," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 5(special), pages 44-54, June.
• Halina Kiryluk & Ewa Glinska & Yauheniya Barkun, 2020. "Benefits and barriers to cooperation in the process of building a place’s brand: perspective of tourist region stakeholders in Poland," Oeconomia Copernicana, Institute of Economic Research, vol. 11(2), pages 289-307, June.
• Johnson, Catherine & McLaughlin, James, 2020. "Tourism branding and promotion: A critical approach," MPRA Paper 100706, University Library of Munich, Germany.
• Botteon Costa, Raone & Ferman, Bruno & Monte, Daniel, 2020. "Baggage fees in airlines: Is this a good idea?," MPRA Paper 101864, University Library of Munich, Germany.
• Negedu, Godwin & Isik, Abdurrahman, 2020. "Importance of WhatsApp And Facebook Advertisement on small Business startups in Nigeria: A Case Study of Abuja Municipal Area Council," MPRA Paper 102029, University Library of Munich, Germany, revised 01 Jul 2020.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Rational Organizational Structure: For Brick-and-Mortar Lifestyle Retailers in India to Overcome Diseconomies of Scale and Protect Firm’s Sustainability (ROLS-b)," MPRA Paper 102553, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana, 2020. "Theory of Brick-and-Mortar Retailing in India (ToR-b)," MPRA Paper 102869, University Library of Munich, Germany.
• Shin, Donghee & Shin, Hyeun-Dae, 2020. "Demystifying university rankings and their impact on reputation among consumers of higher education," MPRA Paper 103782, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Changes in Consumer Perspective towards Discount at Brick-and-Mortar Stores owing to Emergence of Online Store Format in India," MPRA Paper 104023, University Library of Munich, Germany.
• H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper 104028, University Library of Munich, Germany.
• Koukopoulos, Anastasios & Vrechopoulos, Adam, 2020. "Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies," MPRA Paper 120853, University Library of Munich, Germany.
• Kianoosh Moradi & Manizheh Bahreinizad & Majid Esmaeilpour, 2020. "Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 23(78), pages 117-133, December,.
• Jorge Padilla & Salvatore Piccolo & Helder Vasconcelos, 2020. "On the Private and Social Value of Consumer Data in Vertically-Integrated Platform Markets," CSEF Working Papers 583, Centre for Studies in Economics and Finance (CSEF), University of Naples, Italy.
• Muhammad Tahir Jan & Ahmed Mohamed Hamed Aly Abouzaid & Nadeem & Tashpia Hossain, 2020. "Is Your Purchase Intention Influenced by Irrational Factors?An Investigation of Fashion Industry," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 16-32.
• Angelos K. Sikalidis & Aleksandra S. Kristo & Anita H. Kelleher & Adeline Maykish, 2020. "Perception, acceptability and decision-makingdeterminants of Soft Seltzer, a novel winegrapenon-alcoholic carbonated beverage categoryto health-conscious College students in California," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(11), pages 33-54.
• Neviana Krasteva, 2020. "Research Of The Marketing Strategy Applicability Of The Swedish Lagom Concept In Bulgarian Companies," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 18(1), pages 211-229, July.
• Neviana Krasteva, 2020. "Marketing Mix And The Artificial Intelligence Technology," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 19(1), pages 77-98, December.
• Robert Zinko & Paul Stolk & Zhan Furner & Brad Almond, 2020. "A picture is worth a thousand words: how images influence information quality and information load in online reviews," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 775-789, December.
• Marco Bertini & Stefan Buehler & Daniel Halbheer, 2020. "Pricing and Supply Chain Transparency to Conscientious Consumers," CESifo Working Paper Series 8675, CESifo.
  • Bertini, Marco & Buehler, Stefan & Halbheer, Daniel, 2020. "Pricing and Supply Chain Transparency to Conscientious Consumers," Economics Working Paper Series 2020, University of St. Gallen, School of Economics and Political Science.
• Teodora Obretenova, 2020. "Implementation Of The Digital Marketingin The Service Sector," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 648-659.
• Antoniades George & Briede Dace & Kontina Marta & Milevica Inga & Stige-Skuskovnika Vita, 2020. "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases," Economics and Culture, Sciendo, vol. 17(1), pages 53-61, June.
• Wąsowicz-Zaborek Elżbieta, 2020. "Cultural Determinants of Social Media Use in World Markets," Folia Oeconomica Stetinensia, Sciendo, vol. 20(2), pages 423-435, December.
• Ayodele Oniku & Kehinde Mokwenyei Anita, 2020. "Will shared leadership engenders innovative work behaviors among salesmen toward improved performance?," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 56(3), pages 218-229, September.
• Santiago Joanna Krywalski, 2020. "The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support," Journal of Economics and Management, Sciendo, vol. 42(4), pages 70-98, December.
• Virketienė Austėja & Raišienė Agota Giedrė, 2020. "Beyond the Subjective Experience of Visual Information in the Modern Media," Journal of Intercultural Management, Sciendo, vol. 12(3), pages 99-116, September.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020. "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, vol. 24(2), pages 69-93, December.
• Thao Nguyen Thi Phuong & Van Anh Nguyen, 2020. "Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets," Management, Sciendo, vol. 24(2), pages 69-93, December.
• Shin, Donghee & Shin, Hyeun-Dae, 2020. "Demystifying university rankings and their impact on reputation among consumers of higher education," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 35-45.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020. "Drip pricing and its regulation: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 353-370.
  • Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2018. "Drip pricing and its regulation: Experimental evidence," DICE Discussion Papers 297, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
  • Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020. "Drip pricing and its regulation: Experimental evidence," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224638, Verein für Socialpolitik / German Economic Association.
• Florian H. Schneider, 2020. "Signaling ideology through consumption," ECON - Working Papers 367, Department of Economics - University of Zurich, revised Jul 2022.

2019

• Violeta Elena Simion & Rocsana ?oniº Bucea-Manea & Amfim Adriana & Oliva Maria Dourado Martins & Blagica Sekovska & Irina Dijmãrescu, 2019. "Entomofagy – A Viable Solution for Supporting Food Security," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(51), pages 462-462.
• Samia Bouguerra, 2019. "The Role of Facebook in Activating Local Tourism: An Analytical Study," Management & Economics Research Journal, Faculty of Economics, Commercial and Management Sciences, Ziane Achour University of Djelfa, vol. 1(3), pages 77-86, September.
• Bos, Caroline Van Den, 2019. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 192-193, February.
• Thomas, Ian, 2019. "The impact of the General Data Protection Regulation on digital marketing and analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 194-205, February.
• Slovak, Chris, 2019. "Customer-centric experiences through data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 206-213, February.
• Booth, David, 2019. "Marketing analytics in the age of machine learning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 214-221, February.
• Patterson, Laura, 2019. "How to ensure analytics and martech are relevant to the business," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 222-228, February.
• Somers, Dan, 2019. "The coming democratisation of emotions analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 229-237, February.
• Wang, Shu & Krisch, Ulrike, 2019. "A foundation for building a data-driven culture," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 238-252, February.
• Nastasoiu, Mihaela Alina & Bendle, Neil & Vandenbosch, Mark, 2019. "Improving measurement with Big Data: Variety-seeking and survival," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 253-263, February.
• Earley, Seth, 2019. "`The AI Advantage: How to Put the Artificial Intelligence Revolution to Work` by Tom Davenport," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(3), pages 264-267, February.
• Sterne, Jim, 2019. "Over the horizon: Marketing to personal agents," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 280-281, March.
• Steele, Rory & Roper, Jennie, 2019. "Less is more: An investigation into how different levels of localisation in out-of-home creative drive sales," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 282-289, March.
• Earley, Seth, 2019. "Communication and collaboration between chief data officers and chief marketing officers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 290-299, March.
• Fogarty, David & Jing, Lin & Harrison, Peter, 2019. "Using marketing analytics for improved health engagement and outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 300-310, March.
• Copulsky, Jonathan, 2019. "Do conversational platforms represent the next big digital marketing opportunity?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 311-316, March.
• Lovett, John, 2019. "The executable data strategy: A guide to using data with purpose," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 317-329, March.
• Even, Alon, 2019. "Analytics: Turning data into management gold," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 330-341, March.
• Kamena, Roger & Renaud, Jean-François, 2019. "Applying a delta opportunity index to paid media budget planning," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 342-354, March.
• Lackey, Derek & Beaton, Neil, 2019. "The current state of data protection and privacy compliance in Canada and the USA," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(4), pages 355-359, March.
• Angel, Gary, 2019. "Issues with shopper tracking and data quality: From solving multi-floor issues to driving better positional accuracy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 15-37, May.
• Iyer, Chitra, 2019. "Data collection for integrated customer data management: Concerns, considerations and best practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 38-44, May.
• Unknown, 2019. "What do we mean by marketing analytics?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 4-5, May.
• Prantner, Jonathan, 2019. "Multi-touch attribution: A case study in automotive media optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 45-53, May.
• Ribeiro, Laura E., 2019. "Investment management: Competing in a data-driven world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 54-59, May.
• Burton, Stephanie & Powers, Andy, 2019. "Becoming a master: Best practices in attribution reporting," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 6-14, May.
• Bradley, Joseph, 2019. "Getting an edge on data insights and breakthrough innovation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 60-64, May.
• Subramani, Santhosh, 2019. "Transforming the enterprise with applied artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 65-68, May.
• Zheng, Minyi & Chen Mccain, Shiang-Lih & Lolli, Jeffrey C. & Ting, Ping-Ho, 2019. "Mining online comments to understand customer satisfaction with hotel technologies: A comparison of hotels in Beijing and Washington, DC," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 69-82, May.
• Acar, Murat & Toker, Aysegul, 2019. "Predicting consumer personality traits in the sharing economy: The case of Airbnb," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(1), pages 83-96, May.
• Alcaraz, Raf, 2019. "The marketing mix paradox: More audience information may not equal better marketing mix measurement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 104-105, July.
• Duminil, Isaline & Pierrel, François-Xavier, 2019. "Out-of-home and top of mind: Moving beyond panels in out-of-home marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 106-120, July.
• Bughin, Jacques & O’Beirne, Barbara & Deakin, Jonathan, 2019. "The anatomy of successful digital transformation: The role of analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 121-128, July.
• Vriens, Marco & Vidden, Chad, 2019. "The Linux Compete strategy: An analytics case study," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 129-136, July.
• Grigsby, Mike, 2019. "The customer journey: How customer touch points interact to drive increased loyalty, satisfaction and revenue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 137-145, July.
• Ribeiro, Laura E., 2019. "High-profile data breaches: Designing the right data protection architecture based on the law, ethics and trust," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 146-158, July.
• Cutler, Jennifer & Culotta, Aron, 2019. "Using weak supervision to scale the development of machine-learning models for social media-based marketing research," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 159-169, July.
• D’Auria Stanton, Angela & Stanton, Wilbur W., 2019. "Closing the skills gap: Finding skilled analytics professionals for a dynamically changing data-driven environment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 170-184, July.
• Earley, Seth, 2019. "`From Data to Decision: A Handbook for the Modern Business Analyst` by Marco Vriens, Song Chen and Chad Vidden," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 5(2), pages 185-187, July.
• Beckett, Simon, 2019. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 300-301, March.
• Marshall, Kevin, 2019. "Outside the box: How Microsoft’s packaging design team is shaping a culture that delivers better consumer experiences," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 302-309, March.
• Aaker, David, 2019. "Winning in the sharing economy: Six keys to Airbnb’s success," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 310-317, March.
• Mamuric, Nikki, 2019. "Femvertising: Advertising taking social responsibility to sell brands," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 318-325, March.
• Wakefield, Courtney Cox, 2019. "Achieving position 0: Optimising your content to rank in Google’s answer box," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 326-336, March.
• Yılmazer, Toygun, 2019. "Advertising for good: What is it good for?," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 337-342, March.
• Dolezal, Joanne, 2019. "A flight to quality? Why content marketing strategy must evolve," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 343-354, March.
• Faus, Ashley, 2019. "Move fast, save money, increase engagement: Why live video should be in every marketer’s toolkit," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 355-364, March.
• Sharpe, Stacey, 2019. "Safeguarding brands in online review forums: The role of managerial response," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 365-376, March.
• Marsden, Jamie, 2019. "Visualising corporate brands: Towards a framework of brandmark expression," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 377-388, March.
• Fernández-Cavia, José, 2019. "`The Paradox Planet. Creating Brand Experiences for the Age of I` by José Fernández-Cavia," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(4), pages 389-390, March.
• Case, Corey, 2019. "A Fortune 14 company’s journey to delivering a modern e-commerce customer experience," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 10-19, June.
• Dasser, Mahmoud, 2019. "Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 20-41, June.
• Beckett, Simon, 2019. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 4-5, June.
• Linton, Mike, 2019. "Three principles to guide CMOs for success in a changing marketplace," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 42-47, June.
• Pal, Sandeep, 2019. "Understanding the impact of marketing transformation on sales and marketing alignment," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 48-57, June.
• Obiedzinski, Mariah & Guetschow, Kelsey, 2019. "How to leverage calls to action to simultaneously improve user experience and conversions," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 58-69, June.
• Dombrowski, David, 2019. "Designing for packaged products in a CPG world," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 6-9, June.
• Hill, Gaye & Harris, Vanessa F., 2019. "How an in-house creative team can develop videos that hit the mark (without breaking the budget)," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 70-75, June.
• Lieberman, Mike, 2019. "How ‘the new customer buyer’s journey’ is reshaping the way you strategically manage your brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 76-85, June.
• Fortunato, John A. & Gigliotti, Ralph A., 2019. "Non-causality crisis response and organisational reputation: The reactions of CVS to the opioid epidemic," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(1), pages 86-99, June.
• Dolezal, Joanne, 2019. "Editorial: #SMMW19 — San Diego," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 104-106, September.
• Sahagun, Nydia, 2019. "Diversity is good business: Transforming business and marketing practices for growth," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 107-118, September.
• Cheinman, Ida & Bishop, Susan, 2019. "Beyond the box: The intriguing challenges of branding service companies," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 119-126, September.
• Cruz, Lisa, 2019. "Do not leave your brand to chance: Plan your crisis communications now," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 127-135, September.
• Decesare, Charlene, 2019. "Why prospects go into the ‘black hole’ and what to do about it," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 136-145, September.
• Pereira, Gabriela, 2019. "Brand storytelling: A three-dimensional perspective," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 146-159, September.
• Montague, Jennifer, 2019. "Reframing the awareness funnel and lead nurturing strategies to increase B2B brand awareness and quality lead generation," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 160-166, September.
• Van Loon, Bert, 2019. "The agile content marketing roadmap: Integrating strategy and execution," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 167-178, September.
• Kirkpatrick, Nathan & Eason, Clifton, 2019. "The relationship between fan identification and collegiate athletic apparel brand preference," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(2), pages 179-198, September.
• Beckett, Simon, 2019. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 205-206, December.
• Stone, Michael & Trebbien, John D., 2019. "Brand licensing: A powerful marketing tool for today’s shopping battlefield," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 207-217, December.
• Bucher, John, 2019. "The age of experience: Harnessing the power of emerging technologies to take narratives in new directions," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 218-228, December.
• Lierman, Chris, 2019. "Experiential EQ and the power of experience: Human need, emotion and its effect on brand memory," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 229-240, December.
• Morrison, Gwen & Marcotte, David, 2019. "Looking to the future of commerce: Retail transformation as connected consumers embrace smart homes and smart stores," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 241-249, December.
• Kapferer, Jean-Noël & Michaut, Anne, 2019. "Are Millennials really redefining luxury? A cross-generational analysis of perceptions of luxury from six countries," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 250-264, December.
• Morais, Robert J. & Lerman, Dawn, 2019. "The brand language brief: A pillar of sound brand strategy," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 265-281, December.
• Killian, Ginger & Mcclure, Todd, 2019. "Marketing communications in social network games: Promotional design considerations in the online era," Journal of Brand Strategy, Henry Stewart Publications, vol. 8(3), pages 282-294, December.
• Beniflah, Jake, 2019. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 109-109, January.
• Marín, Dr Gerardo, 2019. "In memoriam," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 110-111, January.
• Thomas, Jane Boyd & Peters, Cara, 2019. "Toward an understanding of consumer self-marketing: An examination of gay and lesbian advertising appeals," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 112-130, January.
• Jackson, Felecia F. Jordan & Chapa, Sindy & Lee, Jaejin & Davis, Kimberly A., 2019. "The role of ethnicity in the relationship between media exposure and female body dissatisfaction," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 131-151, January.
• Hughes, Mine Üçok & Stovall, Tony & Pehlivan, Ekin & Cardona, Rafael, 2019. "Strategic target marketing considerations and implications for the US Hispanic market," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 152-171, January.
• Havard, Cody T. & Inoue, Yuhei & Ryan, Timothy D., 2019. "Celebrating out-group failure: Investigating the presence of glory out of reflected failure against rival groups," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 172-183, January.
• Shiau, Hong-Chi & Hsiao, Hsiang-Wen, 2019. "Creating a new persona for an old brand: Case study of the Uni-President instant noodle," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 184-191, January.
• Keeley, Michael G., 2019. "Board governance diversity in the insurance industry: Best practices recommended by the Alliance for Diversity in Corporate Governance," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 192-198, January.
• Polychroniou, Constantine G., 2019. "Transculturalism and its effects on the internationalisation of markets: A conceptual framework," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(2), pages 199-215, January.
• Beniflah, Jake, 2019. "The cost of an outdated strategy: The case of US Hispanic marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 10-12, September.
• James, J.P., 2019. "The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 13-28, September.
• Lindsey-Warren, Tyrha M. & Dadzie, Charlene A., 2019. "Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 29-41, September.
• Lim, Young Joon & Lemanski, Jennifer, 2019. "The psychological effectiveness of logos for public relations performance: A Hispanic student-level marketing approach," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 42-54, September.
• Unknown, 2019. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 5-5, September.
• Janssen, Anne & Hornikx, Jos, 2019. "Adapting advertising appeals to individualism or collectivism: The role of thought activation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 55-65, September.
• Beniflah, Jake & Orci, Andrew, 2019. "A 30-year view of US Latino marketing: An interview with Andrew Orci," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 6-9, September.
• Johnson, Richard Greggory & Imparato, Nicholas, 2019. "Marketing, communities of colour and the consequences of fast foods," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 66-78, September.
• Bonaparte, Yvette Lynne, 2019. "The shifting perceptions of a local police department," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 4(1), pages 79-86, September.
• Beckett, Simon, 2019. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 292-293, March.
• Sciarrino, Joann & Friedman, Jim & Kirk, Todd & Kitchings, Kim S. & Prudente, John, 2019. "Quantifying the importance, contribution and efficiency of Cotton Inc.’s paid, owned and earned media through customer journey modelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 294-311, March.
• Haynes, Marie, 2019. "Diagnosing the reason for a website’s loss in traffic," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 312-322, March.
• Snyder, Tamara & Schaffer, Mike, 2019. "Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 323-331, March.
• Weber, Larry, 2019. "Restoring trust and rebuilding reputation: The critical roles of corporate purpose, earned media and the new CEO mandate," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 332-340, March.
• Sposit, Nathaniel, 2019. "Adapting to digital marketing regulations: The impact of the General Data Protection Regulation on individualised, behaviour-based marketing techniques," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 341-348, March.
• Woodward, Philip, 2019. "Digital upcycling: Working with content we already have," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 349-356, March.
• Moyer, Caitlin & Griffin, Robert J. & Pokrywczynski, James, 2019. "Take me out to the Facebook page," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 357-370, March.
• Lee, Sangwon, 2019. "Does brand logo matter in social media marketing? The moderating role of brand logo and brand equity in brand evaluation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(4), pages 371-383, March.
• Taylor, Kieley, 2019. "‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 28-34, June.
• Thomas, Chris, 2019. "Winning in social: A blueprint for progressing enterprise social maturity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 35-43, June.
• Beckett, Simon, 2019. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 4-5, June.
• Backaler, Joel, 2019. "Digital influence: The rise of modern-day influencer marketing and key implications for global business leaders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 44-52, June.
• Wiid, Ria & Hurley, Paul & Mora-Avila, Paulo & Salmon, Jon, 2019. "Organisation-led engagement with consumers in hidden social spaces," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 53-67, June.
• Judy, Ben & Bather, Lily, 2019. "A framework for full-stack user experience strategy: Product, practice and purpose," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 6-27, June.
• Wang, Ying & Jiang, Jing, 2019. "Instant consumer response: An examination of the paths influencing the effectiveness of mobile advertising," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 68-87, June.
• Treviño, Teresa & Morton, Flor, 2019. "Children on social media: An exploratory study of their habits, online content consumption and brand experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(1), pages 88-97, June.
• Beckett, Simon, 2019. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 104-105, September.
• Meyer, Dave, 2019. "The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 106-114, September.
• Petrini, Kathryn, 2019. "Using data to maximise event impact and return on investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 115-120, September.
• Nycyk, Michael & Mack, Craig, 2019. "Using digital storytelling to reduce the stigma surrounding mental illness: Real, bold and defined social marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 121-127, September.
• Ray, Lily, 2019. "Google’s algorithm undergoes enormous shifts to prioritise content focused on expertise, authoritativeness and trustworthiness," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 128-136, September.
• Lies, Jan & Fuß, Sascha, 2019. "Factors influencing the success of social media posts: A quantitative analysis of over 60 million Facebook posts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 137-147, September.
• Burkhalter, Janée N. & Wood, Natalie T., 2019. "#SocialTV: Engaging viewers through social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 148-162, September.
• Kim, Junga & Lee, Chunsik, 2019. "A comparative study of face-to-face word-of-mouth and social electronic word-of-mouth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 163-176, September.
• Bright, Laura F. & Wilcox, Gary B. & Rodriguez, Hayley, 2019. "#DeleteFacebook and the consumer backlash of 2018: How social media fatigue, consumer (mis)trust and privacy concerns shape the new social media reality for consumers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(2), pages 177-188, September.
• Beckett, Simon, 2019. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 201-202, December.
• Alampi, Amanda, 2019. "The future is micro: How to build an effective micro-influencer programme," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 203-208, December.
• Fysh, Sarah & Middleham, Ross, 2019. "A multichannel, newsroom approach to communicating the weather," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 209-224, December.
• Myers, Nick & Westwater, Susan & Westwater, Scot, 2019. "A marketer’s guide to voice: Why your brand needs to start speaking," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 225-233, December.
• Osmundson, Brooke, 2019. "Using advanced audience tactics in paid media to keep up with the modern consumer," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 234-244, December.
• Pearson, Andrew, 2019. "Personalisation the artificial intelligence way," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 245-269, December.
• Keegan, Brendan & Taylor, James, 2019. "Are you local? The challenges of local search engine optimisation strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 270-280, December.
• Bowman, Glen, 2019. "Best practices for building social networking sites and attracting members," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 281-287, December.
• Beckett, Simon, 2019. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 308-309, March.
• Werther, Guntram F. A., 2019. "Achieving a better balance: Building the ‘translational’ business school and university," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 310-315, March.
• Karol, Kristofer & Norman, Clayton, 2019. "The rise of, and need for, video in social media marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 316-324, March.
• Orange, John & Sharif, Selim & Uviedo, Cynthia, 2019. "Using RFM segmentation to support alumni reunion fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 325-339, March.
• Manning, David & Shough, Noelle, 2019. "The art of the digital proposal: Bring your fundraising cases to life," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 340-350, March.
• Sibley, Nicole, 2019. "Integrating text messaging into a comprehensive crosschannel marketing strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 351-359, March.
• Hyde-Clarke, Nathalie, 2019. "Reflections on a Finnish university of applied science’s branding strategy in the international education market," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 360-373, March.
• Rego, Natasha & Kennedy, Jenna, 2019. "Where in the world are our #ProudlyUNB alumni? How the University of New Brunswick developed a creative caricature to help locate and engage alumni around the world," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 374-381, March.
• Takacs, Audrey, 2019. "How data-driven partnerships can help resource-constrained marketing departments attract new students," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 382-388, March.
• Gaylord, Margaret & Kelleher, Tom, 2019. "Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(4), pages 389-400, March.
• Todd, Jeff, 2019. "Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 21-27, June.
• Baker, Shelly, 2019. "New donor stewardship: Using marketing automation to deepen engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 28-41, June.
• Unknown, 2019. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 4-5, June.
• Fleming, Tara & Becker, Rich & Buhrmaster, Melanie & Foderingham, Winsome A., 2019. "Putting it together: Solutions-based collaboration to unite teams in higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 42-50, June.
• Skordas, Stephanie & Snedeker, Lisa, 2019. "A latte collaboration: Building a campus social media community over coffee," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 51-62, June.
• López, Amanda Rivera & Nartowicz, Carly, 2019. "The Mammoth: A new mascot for Amherst College," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 6-20, June.
• Gomes, Allison & Keedy, Ashley, 2019. "Spring back to campus: Unique campus events for top prospects," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 63-75, June.
• Gardiner, Paige, 2019. "Land-grant college-admission web pages in the western United States: Analysis of marketing messages for public or private good," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(1), pages 76-98, June.
• Beckett, Simon, 2019. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 104-105, September.
• Bangs, Colleen, 2019. "The iterative process of staying relevant in measuring alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 106-117, September.
• Forseille, Susan & Olynyk, Arlene & Hamilton, Kristen, 2019. "A career mentoring tale: A story of assumptions, assessment and action," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 118-134, September.
• Dediemar, Jeanette & Franco, Lesli Cartaya, 2019. "Storytelling: A comprehensive, integrated outcomes-focused strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 135-149, September.
• Fardy, Peter, 2019. "Funding advancement growth: Taking control of your own destiny," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 150-164, September.
• Ouellette, Michelle M., 2019. "Higher education, social media and an era of emergencies: Tools for managing communication minefields," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 165-174, September.
• Schanz, Jeffrey M., 2019. "Alumni affinity group models," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 175-184, September.
• Kubasek, Stephen & Clayton, Russell, 2019. "Are there differences between traditional and nontraditional alumni donor motivations?," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(2), pages 185-205, September.
• Beckett, Simon, 2019. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 212-213, December.
• Visen-Singh, Anju, 2019. "Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 214-228, December.
• Hamula, Scott R., 2019. "A name with no body: The search for a school mascot case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 229-238, December.
• Bugg Holloway, Betsy & Williams, Laine, 2019. "Reflections on a rebrand: From a campus divided to a unified university," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 239-250, December.
• Howes Spiro, Deanna & Puto, Christopher P. & Hayes, Tom, 2019. "Marketing for Magis: How Jesuit colleges and universities chose collaboration over competition," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 251-266, December.
• Tam, Jacqui & Proulx, Michel, 2019. "Folio: A case study in brand journalism," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 267-277, December.
• (Cindy) Gallatin, Cynthia & Van Oss, Vincent, 2019. "Growing enrolment through partnerships," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 278-287, December.
• Johnson, Jacquelyn, 2019. "Alumni programming in the age of technology," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 288-295, December.
• Sumner, Wes, 2019. "How viral video can spark media attention," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 4(3), pages 296-302, December.
• Chinnasamy Malarvizhi & Sreenivasan Jayashree & Shamima Raihan Manzoor, 2019. "Analysing The Purchase Intention And Behaviour Towards Green Food Packaging For Achieving Environmental Goals In Malaysia," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Laura Grigolon, 2021. "Blurred boundaries: A flexible approach for segmentation applied to the car market," Quantitative Economics, Econometric Society, vol. 12(4), pages 1273-1305, November.
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  • Laura Grigolon, 2019. "Blurred Boundaries: A Flexible Approach for Segmentation Applied to the Car Market," CRC TR 224 Discussion Paper Series crctr224_2019_127, University of Bonn and University of Mannheim, Germany.
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• Guisell Larregui-Candelaria & Juan C. Sosa-Varela & Maribel Ortíz-Soto, 2019. "Amor hacia la marca: una perspectiva de relación continua," Estudios Gerenciales, Universidad Icesi, vol. 35(152), pages 271-282, September.
• Grisales Castro, Claudia Patricia, 2019. "El marketing olfativo como posicionamiento de marcas," Revista Tendencias, Universidad de Narino, vol. 20(2), pages 69-92, July.
• Flórez, Andrea Lorena Arteaga & Salazar, Diego Marcel De La Rosa, 2019. "Analisis de marketing en las tiendas y superetes de la ciudad de San Juan de Pasto," Revista Tendencias, Universidad de Narino, vol. 20(2), pages 93-115, July.
• Arteaga Flórez, Andrea Lorena & Pianda Estrada, Edith Marcela & Sandoval Montenegro, Ximena Alejandra, 2019. "City Branding como estrategia de mercado para promocionar el turismo en la ciudad de Ipiales," Revista Tendencias, Universidad de Narino, vol. 20(1), pages 22-52, January.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2022. "Peer Effects in Product Adoption," American Economic Journal: Applied Economics, American Economic Association, vol. 14(3), pages 488-526, July.
  • Theresa Kuchler & Arlene Wong & Johannes Stroebel, 2018. "Peer effects in product adoption," 2018 Meeting Papers 1001, Society for Economic Dynamics.
  • Ströbel, Johannes & Bailey, Michael & Johnston, Drew & Kuchler, Theresa & Wong, Arlene, 2019. "Peer Effects in Product Adoption," CEPR Discussion Papers 13731, C.E.P.R. Discussion Papers.
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer effects in product adoption," CESifo Working Paper Series 7685, CESifo.
  • Michael Bailey & Drew M. Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer Effects in Product Adoption," NBER Working Papers 25843, National Bureau of Economic Research, Inc.
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2021. "Peer Effects in Product Adoption," Working Papers 2021-66, Princeton University. Economics Department..
• Sandro Shelegia & Chris M. Wilson, 2021. "A Generalized Model of Advertised Sales," American Economic Journal: Microeconomics, American Economic Association, vol. 13(1), pages 195-223, February.
  • Shelegia, Sandro & Wilson, Christopher, 2019. "A Generalized Model of Advertised Sales," CEPR Discussion Papers 14113, C.E.P.R. Discussion Papers.
• María Jesús Freire Seoane & Carlos Pais Montes & Fernando González Laxe, 2019. "Estrategias del marketing portuario: El caso español," Cuadernos de Economía - Spanish Journal of Economics and Finance, Asociación Cuadernos de Economía, vol. 42(118), pages 1-12, Enero.
• Farris, Jarrad & Malone, Trey & Robison, Lindon J. & Rothwell, Nikki L., 2019. "Is “Localness” about Distance or Relationships? Evidence from Hard Cider," Journal of Wine Economics, Cambridge University Press, vol. 14(3), pages 252-273, August.
• Ishita Chakraborty & Minkyung Kim & K. Sudhir, 2019. "Attribute Sentiment Scoring With Online Text Reviews : Accounting for Language Structure and Attribute Self-Selection," Cowles Foundation Discussion Papers 2176, Cowles Foundation for Research in Economics, Yale University.
• Ishita Chakraborty & Minkyung Kim & K. Sudhir, 2019. "Attribute Sentiment Scoring With Online Text Reviews : Accounting for Language Structure and Attribute Self-Selection," Cowles Foundation Discussion Papers 2176R, Cowles Foundation for Research in Economics, Yale University, revised Sep 2020.
• Ishita Chakraborty & Minkyung Kim & K. Sudhir, 2019. "Attribute Sentiment Scoring With Online Text Reviews : Accounting for Language Structure and Attribute Self-Selection," Cowles Foundation Discussion Papers 2176R2, Cowles Foundation for Research in Economics, Yale University, revised Jun 2021.
• Kissan Joseph & Oksana Loginova, 2019. "Clipping Coupons: Redemption of Offers with Forward-Looking Consumers," Economics Bulletin, AccessEcon, vol. 39(3), pages 1694-1700.
  • Joseph Kissan & Oksana Loginova, 2018. "Clipping Coupons: Redemption of Offers with Forward-Looking Consumers," Working Papers 1810, Department of Economics, University of Missouri.
• Aldo Pignataro, 2019. "Investment in product experimentation when consumers are loss averse," Economics Bulletin, AccessEcon, vol. 39(3), pages 1833-1843.
• A.A.S.N Munasinghe & D.T.K. Bernard & H.M.U.S.R. Samarasinghe & S.R.N. Gamhewa & Sajith Sugathadasa & T.C. Muthukumara, 2019. "The Impact of Celebrity’s Field of Expertise on Consumer Perception," International Review of Management and Marketing, Econjournals, vol. 9(2), pages 31-34.
• Freddy Marilahimbilu Mgiba, 2019. "Integrating Five Theories in Pursuit of Marketing Success in Gamification Interventions: A Conceptual Paper," International Review of Management and Marketing, Econjournals, vol. 9(2), pages 45-53.
• Thi Thu Huong Nguyen & Zhi Yang & Thi Thuy Nga Nguyen & Cao Thi Thanh, 2019. "Theory of Planned Behavior Approach to Understand the Influence of Green Perceived Risk on Consumers' Green Product Purchase Intentions in an Emerging Country," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 138-147.
• Saiful Amri & Jasman J. Ma'ruf & Mirza Tabrani & Nurdasila Darsono, 2019. "The Influence of Shopping Experience and Perceived Value Toward Customer Satisfaction and their Impacts on Customer Loyalty at Minimarkets in Aceh," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 87-94.
• Fadye Saud Alfayad, 2019. "Huawei and the Gulf Region: Market Opportunities Despite the Ongoing US-China Trade War," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 47-53.
• Wilhelmus Hary Susilo & Yan Pieter Mulia Hutabarat & Otto Bustani, 2019. "The Pursuit for Brand Usage Intent: Insight in Higher Education which Used the Compatible Computer," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 125-132.
• Sri Sundari & Tri Legionosuko & Usnanta Prasetya Asmat & Afriapollo Syafarudin, 2019. "The Competition of Local and Product of China in Meeting Consumer Demand Based in Gembrong Market Jakarta Timur," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 112-119.
• Kipchillat Nancy & Hillary Busolo & Ronald Chepkilot, 2019. "A Comparative Study of Influence of Advertising through Online and Offline Media Channels on Consumers’ Attitude by Selected Commercial Banks in Nairobi County, Kenya," International Review of Management and Marketing, Econjournals, vol. 9(6), pages 169-178.
• Jacqmin, Julien, 2019. "Providing MOOCs: A FUN way to enroll students?," Information Economics and Policy, Elsevier, vol. 48(C), pages 32-39.
• Bae, Jinsoo & Kagel, John H., 2019. "An experimental study of the generalized second price auction," International Journal of Industrial Organization, Elsevier, vol. 63(C), pages 44-68.
• Mahmood, Ammara & Luffarelli, Jonathan & Mukesh, Mudra, 2019. "What's in a logo? The impact of complex visual cues in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(1), pages 41-62.
• Bruzda, Joanna, 2019. "Quantile smoothing in supply chain and logistics forecasting," International Journal of Production Economics, Elsevier, vol. 208(C), pages 122-139.
• Athanasios Tsadiras & Marina Nerantzidou, 2019. "An Experimental Study on Social Media Advertising for Charity," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 403-416.
• Diana COMAN, 2019. "An analysis of the Romanian Orthodox Church brand image in the digital space," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 9-23.
• Yosef Budi Susanto, 2019. "The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of 'Make-To- Order' SMEs," GATR Journals jmmr222, Global Academy of Training and Research (GATR) Enterprise.
• Suzana Marković & Srđan Mitrović & Aleksandar Racz, 2019. "Who Are The Wine And Food Festival Visitors? An Exploratory Study," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 70(2), pages 209-235.
• Georgios TSEKOUROPOULOS & Dimitrios THEOCHARIS & Christos SARMANIOTIS, 2019. "Consumer Behaviour and Factors Affecting the Selection of Green Private Label Products in Greek Retail Market," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 204-213, November.
• Graciela Corral de Zubielqui & Janice Jones & David Audretsch, 2019. "The influence of trust and collaboration with external partners on appropriability in open service firms," The Journal of Technology Transfer, Springer, vol. 44(2), pages 540-558, April.
• Guofang Huang & Matthew Shum & Wei Tan, 2019. "Is pharmaceutical detailing informative? Evidence from contraindicated drug prescriptions," Quantitative Marketing and Economics (QME), Springer, vol. 17(2), pages 135-160, June.
• Tatsuo Tanaka, 2019. "The Effects of Internet Book Piracy: Case of Comics," Keio-IES Discussion Paper Series 2019-016, Institute for Economics Studies, Keio University.
• Oladipo Gbemi Olaore & O.L. Kuye, 2019. "Re-Branding: Implication, Benefits and Effects on Buying Decision Using Selected FMCG in Lagos State, Nigeria," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(3), pages 12-19, September.
• Mark Azavedo, 2019. "Why do Tourists Attend Cooking Classes? Some Indications from Thailand," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(4), pages 44-51, December.
• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019. "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, LAR Center Press, vol. 9(4), pages 1-12, April.
• Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019. "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 9(4), pages 1-12, April.
• Elena V. Lezhneva, 2019. "Customer Loyalty As The Basis For Building A Sustainable Business," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Veronika V. Lizovskaya, 2019. "New Professions And Competencies Of Personnel In The Field Of Pricing In The Digital Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Ilya M. Markin, 2019. "Generation Z And The Future Of Education: Gamification As One Of The Possible Scenarios For Teaching Future Marketologists," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Ekaterina G. Agalarova, 2019. "To The Issue Of Developing Marketing Of Rural Areas In The Conditions Of Innovative Economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Darja Bartashevich & Nadezda Rebrikova, 2019. "Partnership And Collaboration As A Way To Promote The Magazine In Thenetwork," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Tatiana A. Iskyandepova, 2019. "Methodological Marketing Solutions For Npd Business Process Management," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2022. "Peer Effects in Product Adoption," American Economic Journal: Applied Economics, American Economic Association, vol. 14(3), pages 488-526, July.
  • Theresa Kuchler & Arlene Wong & Johannes Stroebel, 2018. "Peer effects in product adoption," 2018 Meeting Papers 1001, Society for Economic Dynamics.
  • Michael Bailey & Drew M. Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer Effects in Product Adoption," NBER Working Papers 25843, National Bureau of Economic Research, Inc.
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer effects in product adoption," CESifo Working Paper Series 7685, CESifo.
  • Ströbel, Johannes & Bailey, Michael & Johnston, Drew & Kuchler, Theresa & Wong, Arlene, 2019. "Peer Effects in Product Adoption," CEPR Discussion Papers 13731, C.E.P.R. Discussion Papers.
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2021. "Peer Effects in Product Adoption," Working Papers 2021-66, Princeton University. Economics Department..
• Joshua Schwartzstein & Adi Sunderam, 2021. "Using Models to Persuade," American Economic Review, American Economic Association, vol. 111(1), pages 276-323, January.
  • Joshua Schwartzstein & Adi Sunderam, 2019. "Using Models to Persuade," NBER Working Papers 26109, National Bureau of Economic Research, Inc.
• Andrey Simonov & Jean-Pierre H. Dubé & Günter J. Hitsch & Peter E. Rossi, 2019. "State-Dependent Demand Estimation with Initial Conditions Correction," NBER Working Papers 26217, National Bureau of Economic Research, Inc.
• Marianne Bertrand & Sandra E Black & Sissel Jensen & Adriana Lleras-Muney, 2019. "Breaking the Glass Ceiling? The Effect of Board Quotas on Female Labour Market Outcomes in Norway," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 86(1), pages 191-239.
  • Marianne Bertrand & Sandra E. Black & Sissel Jensen & Adriana Lleras-Muney, 2014. "Breaking the Glass Ceiling? The Effect of Board Quotas on Female Labor Market Outcomes in Norway," NBER Working Papers 20256, National Bureau of Economic Research, Inc.
  • Bertrand, Marianne & Black, Sandra E. & Jensen, Sissel & Lleras-Muney, Adriana, 2014. "Breaking the Glass Ceiling? The Effect of Board Quotas on Female Labor Market Outcomes in Norway," IZA Discussion Papers 8266, Institute of Labor Economics (IZA).
  • Bertrand, Marianne & Black, Sandra E. & Jensen, Sissel & Lleras-Muney, Adriana, 2014. "Breaking the Glass Ceiling? The Effect of Board Quotas on Female Labor Market Outcomes in Norway," Discussion Paper Series in Economics 28/2014, Norwegian School of Economics, Department of Economics.
• Gabriel Dinu & Loredana Dinu, 2019. "Measuring Customer Satisfaction of Tourist Services. Case study: President Hotel," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 421-426, August.
• Gabriel Dinu & Loredana Dinu, 2019. "Political Marketing in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 268-271, December.
• Abdul Bashiru Jibril & Michael Adu Kwarteng & Christina Appiah-Nimo & Michal Pilik, 2019. "Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market," Oeconomia Copernicana, Institute of Economic Research, vol. 10(4), pages 669-688, December.
• Mavragani, Eleni & Nikolaidou, Paraskevi & Theodoraki, Efi, 2019. "Traveler segmentation through Social Media for intercultural marketing purposes: The case of Halkidiki," MPRA Paper 93526, University Library of Munich, Germany.
• Grin, Mariia, 2019. "Персонал В Ресторанном Бизнесе [The personnel in restaurant business]," MPRA Paper 94490, University Library of Munich, Germany.
• H., Sujaya & S., Meghana & Aithal, Sreeramana, 2019. "Challenges Associated with Running A Green Business in India and Other Developing Countries," MPRA Paper 95163, University Library of Munich, Germany.
• Soomro, Yasir Ali, 2019. "Antecedents of brand loyalty in the fashion industry of Pakistan: Moderating effect of Individual-level collectivist values," MPRA Paper 95356, University Library of Munich, Germany.
• Lahny, Moh Abduttawwab, 2019. "(التسويق الشبكي عند فتوى دار الإفتاء المصرية و فتوى مجلس العلماء الإندونيسي (دراسة مقارنة [fatwa of the Indonesian Ulema Council and Dar Ifta Egypt concerning Multy level Marketing (Comparative Stu," MPRA Paper 96211, University Library of Munich, Germany.
• Zouni, Georgia & Digkas, Dimitrios, 2019. "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," MPRA Paper 98042, University Library of Munich, Germany.
• Ahsina, Khalifa & Ettahir, Noura, 2019. "La marque ville comme déterminant de l’attractivité des territoires au Maroc : Proposition d’un modèle conceptuel [The city brand as a determinant of the attractiveness of territories in Morocco: P," MPRA Paper 98220, University Library of Munich, Germany.
• Schunke, Martin, 2019. "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103512.
• Schunke, Martin, 2019. "Veraenderungen des Key Account Managements durch die Digitalisierung. Konzeptionelle Ueberlegungen und empirische Untersuchungen," Books, Rainer Hampp Verlag, number 9783957103521.
• Doireann Fitzgerald & Anthony Priolo, 2018. "How Do Firms Build Market Share?," NBER Working Papers 24794, National Bureau of Economic Research, Inc.
  • Doireann Fitzgerald & Anthony Priolo, 2019. "How Do Firms Build Market Share?," 2019 Meeting Papers 414, Society for Economic Dynamics.
• José Caraballo-Cueto, 2019. "Are Multinational Retailers Really Selling at Lower Prices Than Domestic Chains? Evidence from Three Sectors," Margin: The Journal of Applied Economic Research, National Council of Applied Economic Research, vol. 13(1), pages 49-82, February.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 17(1), pages 149-168, June.
• Neviana Krasteva, 2019. "Co Creation Of Value As A Trend In Contemporary Marketing," Yearbook of St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, St Kliment Ohridski University of Sofia, Faculty of Economics and Business Administration, vol. 17(9), pages 149-168, June.
• Antonio Jiménez-Martínez, 2019. "Discrimination through versioning with advertising in social networks," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 67(3), pages 525-564, April.
• Dung Tien Luu, 2019. "Willingness to pay and actual purchase decision for organic agriculture products in Vietnam," Economic Journal of Emerging Markets, Universitas Islam Indonesia, vol. 11(2), pages 123-134, October.
• Hama Khan Yadgar M., 2019. "An Essential Review of Internet Banking Services in Developing Countries," Financial Internet Quarterly (formerly e-Finanse), Sciendo, vol. 15(2), pages 73-86, June.
• Petrus Barbara, 2019. "Environmental Dynamism: The Implications for Operational and Dynamic Capabilities Effects," Management Sciences. Nauki o Zarządzaniu, Sciendo, vol. 24(1), pages 28-36, March.
• Milfelner Borut & Dlačić Jasmina & Snoj Boris & Selinšek Aleksandra, 2019. "Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation," Naše gospodarstvo/Our economy, Sciendo, vol. 65(4), pages 1-13, December.
• Zouni, Georgia & Digkas, Dimitrios, 2019. "Marketing suggestions for multi-religious tourism development: The case of Thessaloniki," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 5(2), pages 36-42.
• Haipeter, Thomas & Bosch, Gerhard & Schmitz-Kießler, Jutta & Spallek, Anne-Christin, 2019. "Neue Mitbestimmungspraktiken in der digitalen Transformation der "Industrie 4.0": Befunde aus dem gewerkschaftlichen Projekt "Arbeit 2020 in NRW" [New Patterns of Codeterminatio," Industrielle Beziehungen. Zeitschrift für Arbeit, Organisation und Management, Verlag Barbara Budrich, vol. 26(2), pages 130-149.
• Kim, Min Jung, 2019. "Benefits and Concerns of the Sharing Economy: Economic Analysis and Policy Implications," KDI Journal of Economic Policy, Korea Development Institute (KDI), vol. 41(1), pages 15-41.
• Matilda Kolic Stanic, 2019. "Transparency in Public Relations: Evidence from Associations' Ethics Codes," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(2-B), pages 417-429.

2018

• Marin-Pantelescu Andreea, 2018. "Improving Hotel Services in Romania Using Marketing Campaigns," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 56-68, December.
• Jen-Peng Huang & Genesis Sembiring Depari & Srivandayuli Riorini & Pai-Chouwang, 2018. "Leveraging Social Media Metrics In Improving Social Media Performances Through Organic Reach: A Data Mining Approach," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 22, pages 33-48, December.
• Flor Morton, 2018. "La Product visibility through a packaging with a transparent design element vs. The product image," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 18(1), pages 45-61, June.
• Leventhal, Barry, 2018. "Applications of survival analysis to customer management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 22-31, April.
• Alcaraz, Rafael, 2018. "From commercial silos to commercial integration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 32-36, April.
• Spann, Korbinian, 2018. "How to drive change via dashboards: An approach to measure the impact of global campaigns for a business-to-business company," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 37-45, April.
• Unknown, 2018. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 4-5, April.
• Grubb, Tom, 2018. "How organisations can establish marketing analytics as the common business language to drive continuous improvement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 46-52, April.
• Chen, Song & Vidden, Chad & Nelson, Nicole & Vriens, Marco, 2018. "Topic modelling for open-ended survey responses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 53-62, April.
• Sotolongo, Nicholas & Copulsky, Jonathan, 2018. "Conversational marketing: Creating compelling customer connections," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 6-21, April.
• Pavan, Enrico, 2018. "From analytics to conversion rate optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 63-78, April.
• Li, Shenyu & Huang, Rong & Yuan, Hong & Zhou, Qiong, 2018. "Optimising the effectiveness of container packaging design: How shape influences customer proportion judgments," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(1), pages 79-92, April.
• Unknown, 2018. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 100-101, September.
• Williamson, Dominic & Arfa, Jonathan, 2018. "Using matched market lift to measure the true value of offline and online advertising," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 102-107, September.
• Mcgovern, Gerry, 2018. "Serving the customer better by understanding their top tasks," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 108-116, September.
• Lauscher, Pascal, 2018. "From knowing to doing: A framework to discover, engage with and motivate the person behind the data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 117-125, September.
• Gardé, Vaibhav, 2018. "Digital audience management: Building and managing a robust data management platform for multi-channel targeting and personalisation throughout the customer journey," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 126-135, September.
• Angel, Gary, 2018. "The other 180°: Filling in the other half of the 360° customer view," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 136-148, September.
• Langmann, Sabine, 2018. "A/B testing: The importance of significance and test duration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 149-156, September.
• Carpenter, Roopa N., 2018. "How page speed impacts the bottom line," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 157-169, September.
• Maity, Devdeep, 2018. "A two-step recommendation to improve stability in free-choice brand-attribute associations: A research agenda," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 170-177, September.
• Copulsky, Jonathan, 2018. "`Forecasting and Predictive Analytics: With ForecastX™ (7th edn)` by Barry Keating, J. Holton Wilson and John Galt Solutions, Inc," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 178-179, September.
• van den Bos, Caroline, 2018. "`Handbook of Marketing Analytics` by Natalie Mizik and Dominique M. Hanssens," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 4(2), pages 180-181, September.
• Moody, Daryn, 2018. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 316-317, March.
• Barston, Suzanne & Boix, Javier & Hoff, Elizabeth & Pajak, Rebekah, 2018. "Content marketing at AbbVie," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 318-327, March.
• Gregory, James R., 2018. "Performance with purpose: The PepsiCo challenge," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 328-355, March.
• Miller, Peg, 2018. "Surviving and thriving during the next marketing technology implementation: Best practices for modern marketers," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 356-361, March.
• Mizera, Sue & Risch, James, 2018. "Debunking the ten most common myths SMEs have about branding: Why SMEs need real branding to succeed," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 362-379, March.
• Bernal-Merino, Miguel Á., 2018. "Quantum identity and the enhancement of communication," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 380-391, March.
• Nair, Mohan, 2018. "Uncovering the foundational habits of a customer experience brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 392-396, March.
• Turner, Jamie & Shah, Reshma & Jain, Varsha, 2018. "How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(4), pages 397-408, March.
• Vassinen, Riku, 2018. "The rise of conversational commerce: What brands need to know," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 13-22, June.
• Hawley, Jane L., 2018. "The right agency partner + experiential fundamentals = success!," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 23-27, June.
• Hsu, Chung-Kue (Jennifer), 2018. "Femvertising: State of the art," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 28-47, June.
• Moody, Daryn, 2018. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 4-5, June.
• Hyne, Kelly, 2018. "How brands can create a compelling sales proposition through storytelling," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 48-53, June.
• Tarrant, Crispian, 2018. "Never mind the love, smell the money: What is the ‘value-add’ of a brand?," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 54-68, June.
• Jordan, Erica Graham, 2018. "Corporate partners and charities: A Movember perspective on strategic brand alignment, fostering mutually beneficial goals, and outcomes in non-profit sponsorship," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 6-12, June.
• Sevilla, Ed, 2018. "Best practices for aligning university brands with fundraising campaigns," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 69-83, June.
• Zinkan, Rob, 2018. "Brand architecture in higher education," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 84-91, June.
• Eanes, Ryan S., 2018. "`‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’` by David Aaker," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(1), pages 92-93, June.
• Moody, Daryn, 2018. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 100-101, September.
• Willis, Alexandra, 2018. "How Wimbledon embraced social media," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 102-109, September.
• Melzer, Jared & Zech, Brynn, 2018. "How social media influencers enabled a B2B company to drive awareness and engagement with their target consumers," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 110-116, September.
• Weinpress, Alon & Bieler, Atara & Gelbetz, Rava Eleasari & Or, Ehud, 2018. "Branding an academic superbrand," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 117-140, September.
• Giovino, Mark, 2018. "Aligning rights-holders’ marketing assets with brand marketers’ needs," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 141-153, September.
• Mosel, Curt, 2018. "The art of ‘Philanthroship’: Blending non-profit and corporate goals for outside-the-box partnerships benefitting brand and community," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 154-162, September.
• Deveney, John, 2018. "Crisis communications management on digital platforms," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 163-172, September.
• Gregory, James R., 2018. "Accretive intangible assets: Bridging the GAAP with CPAs," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 173-182, September.
• Coary, Sean P. & Oakley, James L., 2018. "The development and measurement of a brand authenticity scale," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(2), pages 183-196, September.
• Beckett, Simon, 2018. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 204-205, December.
• Bowen, Matt, 2018. "Unifying vision, brands and culture in complex company mergers: nThrive," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 206-213, December.
• Biggins, David, 2018. "How to write a B2B social media strategy that will impress your CEO," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 214-224, December.
• Annweiler, Bård, 2018. "Purpose is at the core of branding," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 225-232, December.
• Jones, Valerie K., 2018. "Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 233-245, December.
• Faust, Bill & Rehfus, Mike, 2018. "A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 246-257, December.
• Hsu, Chung-Kue (Jennifer), 2018. "The ‘borrowed interest’ appeal: Brands riding the wave of popular events and memes in the digital age," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 258-270, December.
• Duesterhaus, Alan P., 2018. "Higher education: A luxury good brand model," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 271-282, December.
• Sciarrino, Joann & Roberts, Paige, 2018. "Rethinking hero archetypal branding: Investigating the effects of authenticity and flawed archetypes on brand attachment and self-congruence," Journal of Brand Strategy, Henry Stewart Publications, vol. 7(3), pages 283-295, December.
• Tang, Xiang & Bayona, Maria & Chapa, Sindy & Sawicki, Sean, 2018. "Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 10-20, March.
• Ma, Arthur King, 2018. "Multinational corporations: To change or not to change? That is the question," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 21-30, March.
• Wilkinson, Kenton T. & Saldaña, Magdalena, 2018. "Texas millennials and their smartphones: A uses and gratifications study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 31-42, March.
• Beniflah, Jake & Hughes, Brian & Carrasco, Mario X., 2018. "Nativity-based view: A new audience measurement standard that drives television return on investment for US Hispanics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 43-59, March.
• Beniflah, Jake, 2018. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 5-5, March.
• Acevedo, Beatriz & Beniflah, Jake, 2018. "An interview with Beatriz Acevedo," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 6-9, March.
• Lindsey-Warren, Tyrha M. & Yayla, Serdar, 2018. "Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 60-69, March.
• Jin, Byoungho & Almousa, Moudi O. & Kim, Naeun, 2018. "Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 70-81, March.
• Gregory, James R. & Satterfield, Ronald K. & Puckey, Brad, 2018. "Does a culture of innovation drive business results?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 82-89, March.
• Otjen, Agnes J., 2018. "Developing Native American small business strategy through experiential learning," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 3(1), pages 90-102, March.
• Leibson, Dan & Shotland, Andrew, 2018. "The definitive guide to local search ranking factors," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 17-27, March.
• Thorpe, Hannah, 2018. "Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 28-39, March.
• Beckett, Simon, 2018. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 4-5, March.
• Obiedzinski, Mariah, 2018. "Six-step method for healthcare social media storytelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 40-47, March.
• Siegel, Tara, 2018. "Paid search + social: Teamwork makes the dream work," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 48-53, March.
• Tierney, Aidan, 2018. "Early prevention of accessibility issues," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 54-61, March.
• Carlton, Jason, 2018. "The keys to social media success in a professional environment: Develop shareable content and build brand ambassadors," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 6-16, March.
• Bicen, Pelin & Gudigantala, Naveen, 2018. "Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 62-74, March.
• Schiniotakis, Nikos & Divini, Katerina, 2018. "Guerrilla marketing in social media: The age of marketing outside the box," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 75-86, March.
• Jones, Valerie K., 2018. "Developing the next-generation Don Draper," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(1), pages 87-92, March.
• Beckett, Simon, 2018. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 100-101, September.
• Elton, Laura & Lopez, Lisa, 2018. "How ELLE leverages customer relationships to deepen brand engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 102-109, September.
• Frederiksen, Lee & Tyreman, John, 2018. "Creating and promoting an expertise-driven brand," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 110-117, September.
• Leonhardt, James M. & Ball, Amanda, 2018. "Dynamic virality: A review of the Ice Bucket Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 118-127, September.
• Price, Laura, 2018. "Shifting processes: How to enable marketers to leverage a self-service platform," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 128-136, September.
• Hemsley, Marcus, 2018. "Why the General Data Protection Regulation is likely to disrupt core digital marketing channels in Europe," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 137-142, September.
• Polinsky, Lauren, 2018. "Building an optimised information architecture through collaboration," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 143-148, September.
• Wood, Ben, 2018. "Boosting pay-per-click performance by combining search and social audience data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 149-159, September.
• Boyd, Clark & Sanchez, Ximena, 2018. "Breaking down the Facebook auction," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 160-167, September.
• Plante, Courtney & Chadborn, Daniel & Reysen, Stephen, 2018. "‘When entertaining isn’t enough’: Fan motivation and word of mouth spreading of fan interests," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 168-180, September.
• Wilcox, Gary B. & Sussman, Kristen & Chung, Arnold, 2018. "Social media’s return on investment in an integrated marketing campaign: Media mix modelling," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(2), pages 181-190, September.
• Beckett, Simon, 2018. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 196-197, October.
• Hodson, Jaigris & Dale, Ann & Clifton-Ross, Jaime, 2018. "Sharing sustainability stories: Case study of social media content curation for Canada Research Connections," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 198-210, October.
• Gibson, Richard & Hanson, Guy, 2018. "Higher engagement and higher returns: The benefits of trust in e-mail marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 211-220, October.
• Everitt, Angela, 2018. "The rise of social purpose and its impact on brand success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 221-227, October.
• Conejo, Francisco J., 2018. "Better stories for social media branding," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 228-240, October.
• Kline, Laura, 2018. "Driving positive engagement through purpose," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 241-248, October.
• Roman, Ernan & Emmons, Scott, 2018. "Achieving customer experience excellence at seven critical life cycle points," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 249-258, October.
• Egan, Beth & Hirshfield, Leanne & Costa, Mark R. & Buntain, Noah, 2018. "Trust in native advertising: The neuroscience behind the processing of branded content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 259-272, October.
• Kolo, Castulus & Haumer, Florian, 2018. "Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 6(3), pages 273-282, October.
• Unknown, 2018. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 300-301, March.
• Girzadas, Gary, 2018. "Breaking silos with corporate relations SWAT teams," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 302-311, March.
• Penney, Sophie W. & Trautlein, Barbara A., 2018. "Shifting landscapes and earthquakes: Leading through ever-changing environments," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 312-318, March.
• Galbaugh, Traci & White, Lauren, 2018. "Building strong partnerships with your faculty: A collaborative approach to effective fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 319-328, March.
• Schoenfeld, Michael J., 2018. "Four-alarm or false alarm: Managing issues in an impatient world," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 329-335, March.
• Wixom, Stella, 2018. "Multisector fundraising: A partnership ecosystem," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 336-345, March.
• Perry, Daniel & Breier, Barbara, 2018. "Planning for a change: Transforming the fundraising capacity of the university in partnership with the development foundation," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 346-353, March.
• Huynh, Daniela & Johnson, Katy Spencer, 2018. "Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 354-370, March.
• Lehmusto, Kirsti & Paananen, Tanja & Asumaa, Antti & Suominen, Jarmo, 2018. "Think Corner: A platform for engaging the public in research and learning," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 371-386, March.
• Cox, Jimmy, 2018. "Senior Year Experience: More alumni engagement requires more student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(4), pages 387-397, March.
• Perry, Matthew, 2018. "So you want to be a data-driven advancement shop?," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 18-31, June.
• Rajendran, K. N. & Pierce, Lynne, 2018. "Applying the Kano method to higher education choice," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 32-47, June.
• Unknown, 2018. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 4-5, June.
• Smith, Nicole, 2018. "Social media-first marketing: A case study of leveraging influencers," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 48-57, June.
• Roberts, Malcolm & Beardmore, Georgina, 2018. "Thieves Inc.: A closer look at the University of Sheffield's award-winning student safety campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 58-68, June.
• Makrez, Heather & Feudo, John, 2018. "Redefining alumni relations," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 6-17, June.
• Bacon, Mike & Martinez, Christine & Orange, John & Stryker, Jim, 2018. "Designing an alumni engagement scoring model to measure relationships and raise more money," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 69-80, June.
• Peruta, Adam & Pierce, Lynne, 2018. "Building a university traditions programme for the 21st century," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 81-91, June.
• Uran-Linde, Kasey & Linde, Nicholas, 2018. "Cost-effective student programmes: Two case studies," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(1), pages 92-100, June.
• Unknown, 2018. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 108-109, August.
• Carmona, Leslie, 2018. "Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 110-120, August.
• Desanto, Virginia, 2018. "From fundraising to resource raising: One foundation’s journey," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 121-129, August.
• Fowler, Brittany, 2018. "The student thank-you letter: Increasing responses, improving quality and showing gratitude," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 130-137, August.
• Lavin, Amy & Mandviwalla, Munir, 2018. "Is engagement the answer to the challenges of online education?," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 138-146, August.
• Moss, Christy, 2018. "Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 147-162, August.
• O’Hara, Roberta, 2018. "Scarlet Influence: Creating a programme of holistic impact reports," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 163-171, August.
• Withers, Colton & Stier, Kelley, 2018. "Engaging college and university parents in philanthropy: A university/foundation partnership," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 172-181, August.
• Third, Rachel, 2018. "Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 182-187, August.
• Pinion, Tyson L., 2018. "Undergraduate engagement is the engine that drives fund-raising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(2), pages 188-197, August.
• Unknown, 2018. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 204-205, December.
• Karol, Kimberly Bernard & Lauersdorf, Liz & Stepankiw, Mika, 2018. "A case study in sparking donor engagement at all levels," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 206-218, December.
• Mitchell, Tom, 2018. "Coordinated communications for comprehensive campaigns," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 219-228, December.
• Turton, David, 2018. "You Still Can: Recruiting mature students into higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 229-240, December.
• Gabbert, Jeri Pat, 2018. "Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 241-249, December.
• Moss, Christy, 2018. "Engineering warm fuzzies: Applying user design principles to create philanthropic experiences — part two: giving websites," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 250-265, December.
• King, John, 2018. "How to measure marketing success and find your cost per new student acquisition," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 266-278, December.
• Forbus, Robert & Page, Robert, 2018. "Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 3(3), pages 279-299, December.
• Abdulvahap Baydas, 2018. "Marka Degeri ve Marka Sadakatinin GSM Operatorleri Baglamında Incelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 2(2), pages 12-36, December.
• Theodore H. Moran, 2018. "FDI and Supply Chains in Horticulture (Vegetables, Fruits, and Flowers, Raw, Packaged, Cut, and Processed): Diversifying Exports and Reducing Poverty in Africa, Latin America, and Other Developing Eco," Working Papers 475, Center for Global Development.
• Jean-Marie Cardebat & Paola Corsinovi & Davide Gaeta, 2018. "Do Top 100 wine lists provide consumers with better information?," Economics Bulletin, AccessEcon, vol. 38(2), pages 983-994.
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• Nicos Antoniades & Perry Haan, 2018. "Facilitating Political Performance in the USA," Economics Bulletin, AccessEcon, vol. 38(4), pages 1762-1768.
• Muhammad Ridwan Basalamah & Moeljadi Moeljadi & Sunaryo Sunaryo & Sudjatno Sudjatno, 2018. "The Effect of Service Quality And Relationship Marketing Towards Customer Loyalty for Sharia Banking (Sharia Banking Study in Makassar Indonesia)," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 107-114.
• Willy Arafah & Thoby Mutis, 2018. "The Research of Customer Switching Behavior at Some Leasing Companies," International Review of Management and Marketing, Econjournals, vol. 8(1), pages 115-118.
• Sumudu Namali Munasinghe, 2018. "The Impact of Brand Personality on Brand Preference: A Study on Personal Care Products," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 9-11.
• Andriasan Sudarso & Lili Suryati, 2018. "Purchase Decision Model," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 49-52.
• Raja Intan Suhaylah & Azman Bidin & Lim Yan Peng, 2018. "An Application of Adobe Illustrator for a Two-dimensional Surface Food Packaging Design: A Pilot Data Visual Design Elements Analysis," International Review of Management and Marketing, Econjournals, vol. 8(2), pages 63-68.
• Samira Sahel & Tasmia Anwar & Barnali Nandi, 2018. "Factors Affecting the Selection of an E-Commerce Website in Bangladesh: E-tailers’ Perspective," International Review of Management and Marketing, Econjournals, vol. 8(4), pages 1-6.
• Hotman Panjaitan & Ana Komari, 2018. "The Role of Customer Value and Customer Pride as Variable Mediation on Customer Engagement Relationship with Corporate Image," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 1-8.
• Budovich Lidia Sergeevna, 2018. "Experiential Marketing as a Basis for Modern Communications with Consumers," International Review of Management and Marketing, Econjournals, vol. 8(5), pages 79-85.
• Betancourt, Roger R., 2018. "How the U.S. Census Bureau e-commerce figures overestimate output and online sales," Economics Letters, Elsevier, vol. 172(C), pages 157-159.
• Morgan, John & Ong, David & Zhong, Zemin (Zachary), 2018. "Location still matters: Evidence from an online shopping field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 146(C), pages 43-54.
• Benaim, Mickael, 2018. "From symbolic values to symbolic innovation: Internet-memes and innovation," Research Policy, Elsevier, vol. 47(5), pages 901-910.
• Alam, Syed Shah & Nor, Nor Ghani Md & Ali, Mohd Helmi & Omar, Nor Asiah & Wel, Che Aniza Che, 2018. "Relationship between entrepreneur’s traits and cloud computing adoption among malay-owned SMEs in Malaysia," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• P.J. Baldacchino & N. Tabone & L.G. Micallef & S. Grima, 2018. "Drivers and Drawbacks of an External Auditing Career," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 21-46.
• R.M. Mahboub, 2018. "The Impact of Social Media Usage on Performance of the Banking Sector in Middle East and North Africa Countries," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 3-20.
• Leonard I. Nakamura & Jon Samuels & Rachel Soloveichik, 2018. "“Free” Internet Content: Web 1.0, Web 2.0, and the Sources of Economic Growth," Working Papers 18-17, Federal Reserve Bank of Philadelphia.
• Nanik Hariyana, 2018. "The Effect of Advertising Strategies for the Sale of Message Soap on the Decision Purchase in East Java," GATR Journals jmmr174, Global Academy of Training and Research (GATR) Enterprise.
• Sudaryanto, 2018. "The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung," GATR Journals jmmr175, Global Academy of Training and Research (GATR) Enterprise.
• Jean-Marie Cardebat & Paola Corsinovi & Davide Gaeta, 2018. "Do Top 100 wine lists provide consumers with better information?," Economics Bulletin, AccessEcon, vol. 38(2), pages 983-994.
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• Shaheen Borna & Russell Wahlers, 2018. "Is Conspicuous Consumption Of Business Leaders Justified And Morally Defensible?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 11(1), pages 27-40.
• Bernardo Amezcua & Alicia de la Pena de Leon & Alicia Hernandez Bonilla & Juana Maria Saucedo Soto & Patricia Gutierrez de la Pena, 2018. "The Mediation Of Loyalty Between Service Quality And Word Of Mouth: An Empirical Examination In The Restaurant Industry La Mediacion De La Lealtad Entre La Calidad En El Servicio Y La Comunicacion De ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(1), pages 15-24.
• Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Alicia de la Pena de Leon & Bernardo Amezcua Nunez & Guiselle Paola Lopez Gonzalez, 2018. "Baby Boomers: A Brigde Generation Baby Boomers Una Generacion Puente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(3), pages 47-56.
• Cristina del Pilar Lopez Saldana & Adriana Guadalupe Chavez Macias & Maricela Carolina Pena Cardenas & Juanita Lizeth Guevara Garza, 2018. "Value Perceived By The Employee On Job Satisfaction Valor Percibido Por El Empleado Sobre Su Satisfaccion Laboral," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 11(3), pages 95-105.
• Li-Wei Wu & Chen-Yu Lin, 2018. "Innovation Benefited by Relationship Learning," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 17(1), pages 55-72, June.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
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• Tadeusz Sawik, 2018. "Selection of a dynamic supply portfolio under delay and disruption risks," International Journal of Production Research, Taylor & Francis Journals, vol. 56(1-2), pages 760-782, January.
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• Janine Maniora, 2018. "Mismanagement of Sustainability: What Business Strategy Makes the Difference? Empirical Evidence from the USA," Journal of Business Ethics, Springer, vol. 152(4), pages 931-947, November.
• Jianqiang Zhang & Zhuping Liu & Raghunath Singh Rao, 2018. "Flirting with the enemy: online competitor referral and entry-deterrence," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 209-249, June.
• Zheyin (Jane) Gu & Yunchuan Liu, 2018. "Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?," Quantitative Marketing and Economics (QME), Springer, vol. 16(4), pages 441-472, December.
• Ramadania & Rianti Ardana Reswari & Endang Dhamayantie, 2018. "Discovering Chinese Product Strategies on Stimulating Attitude and Intention: Involvement of Innovation, Country-of-Origin and Knowledge," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 16(3 (Fall)), pages 215-234.
• Doireann Fitzgerald & Anthony Priolo, 2018. "How Do Firms Build Market Share?," NBER Working Papers 24794, National Bureau of Economic Research, Inc.
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• Balat, Jorge & Papageorge, Nicholas W. & Qayyum, Shaiza, 2017. "Positively Aware? Conflicting Expert Reviews and Demand for Medical Treatment," IZA Discussion Papers 10919, Institute of Labor Economics (IZA).
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• Nikolai Roussanov & Hongxun Ruan & Yanhao Wei & Stijn Van Nieuwerburgh, 2021. "Marketing Mutual Funds," The Review of Financial Studies, Society for Financial Studies, vol. 34(6), pages 3045-3094.
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• Vl. Borisova, 2018. "Essential Characteristics And Market Of The Creative Industries’ Product," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 113-122, March.
• Ivan Bozhkov, 2018. "The First 120 Years of Advertising Effectiveness Research," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 123-136, October.
• Petac Eugen & Duma PetruÅ£, 2018. "Exploring the New Era of Cybersecurity Governance," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 358-363, July.
• Dinu Gabriel & Dinu Loredana, 2018. "The Influence of TV Advertising on Consumer Behavior in the Resita City Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 413-416, December.
• Dinu Loredana & Dinu Gabriel, 2018. "Customer Satisfaction Survey to Tourist Destination Baile Herculane," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 417-421, December.
• Greg Taylor, 2020. "Competing Sales Channels," Economics Series Working Papers 843, University of Oxford, Department of Economics.
• Goslar, Alex, 2018. "Marketing Chapter 3," MPRA Paper 87080, University Library of Munich, Germany, revised 20 Apr 2018.
• Ibrahim Abdullahi, Shafiu, 2018. "Nigerian economy: business, governance and investment in period of crisis," MPRA Paper 91074, University Library of Munich, Germany.
• Hameed, Irfan & Zainab, Bibi & Shamim, Syed Jazib, 2018. "Arousal Safety Leading to Purchase Intention; The Role of Moderating and Mediating Variables in Structural Model," MPRA Paper 91848, University Library of Munich, Germany.
• Syahputra, S, 2018. "Impact Of Sales Management Control Strategy On Sales Perfomance In Life Insurance Sector," MPRA Paper 92764, University Library of Munich, Germany.
• Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2022. "Peer Effects in Product Adoption," American Economic Journal: Applied Economics, American Economic Association, vol. 14(3), pages 488-526, July.
  • Theresa Kuchler & Arlene Wong & Johannes Stroebel, 2018. "Peer effects in product adoption," 2018 Meeting Papers 1001, Society for Economic Dynamics.
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer effects in product adoption," CESifo Working Paper Series 7685, CESifo.
  • Michael Bailey & Drew M. Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2019. "Peer Effects in Product Adoption," NBER Working Papers 25843, National Bureau of Economic Research, Inc.
  • Michael Bailey & Drew Johnston & Theresa Kuchler & Johannes Stroebel & Arlene Wong, 2021. "Peer Effects in Product Adoption," Working Papers 2021-66, Princeton University. Economics Department..
  • Ströbel, Johannes & Bailey, Michael & Johnston, Drew & Kuchler, Theresa & Wong, Arlene, 2019. "Peer Effects in Product Adoption," CEPR Discussion Papers 13731, C.E.P.R. Discussion Papers.
• Mohammad Saleem ALSHURA & Abdelrahim ZABADI & Mohammad ABUGHAZALEH, 2018. "Big Data in Marketing Arena. Big Opportunity, Big Challenge, and Research Trends: An Integrated View," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(1), pages 75-84, June.
• Mersid POTURAK & Merve TURKYILMAZ, 2018. "The Impact of eWOM in Social Media on Consumer Purchase Decisions: A Comparative Study between Romanian and Bosnian Consumers," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 3(2), pages 138-160, December.
• Teodora Marinova, 2018. "User Integration in New Product Development: Field Insights," Bulgarian Economic Papers bep-2018-02, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, revised Mar 2018.
• Neviana Krasteva, 2018. "Is There A Global Consumer," Yearbook of the Faculty of Economics and Business Administration, Sofia University, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria, vol. 15(1), pages 59-74, June.
• Sabrina V. Helm & Victoria Ligon & Tony Stovall & Silvia Riper, 2018. "Consumer interpretations of digital ownership in the book market," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(2), pages 177-189, May.
• Henner Gimpel & Dominikus Kleindienst & Niclas Nüske & Daniel Rau & Fabian Schmied, 2018. "The upside of data privacy – delighting customers by implementing data privacy measures," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 437-452, November.
• Ying-Chan Liu & I-Jing Li & Shang-Yun Yen & Peter J. Sher, 2018. "What Makes Muslim Friendly Tourism? An Empirical Study on Destination Image, Tourist Attitude and Travel Intention," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 8(5), pages 1-3.
• Tadeusz Sawik, 2018. "Selection of a dynamic supply portfolio under delay and disruption risks," International Journal of Production Research, Taylor & Francis Journals, vol. 56(1-2), pages 760-782, January.
  • Tadeusz Sawik, 2018. "Selection of a dynamic supply portfolio under delay and disruption risks," 2018 Papers psa1077, Job Market Papers.
• Michael King & Anuj Singh, 2018. "Conned by a Cashback? Disclosure, Nudges and Consumer Rationality in Mortgage Choice," Trinity Economics Papers tep1118, Trinity College Dublin, Department of Economics.
• Ìihaela Mitkova Hristova, 2018. "Tourism Sustainability," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 186-192, October.
• Mariya Georgieva, 2018. "The Role of Corporate Social Responsibility as a Factor of Consumers’ Decisions While Purchasing Carbonated Soft Drinks," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(2), pages 250-257, November.
• Motta Joana & Barbosa Maria, 2018. "Social Media as a Marketing Tool for European and North American Universities and Colleges," Journal of Intercultural Management, Sciendo, vol. 10(3), pages 125-154, September.
• Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020. "Drip pricing and its regulation: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 176(C), pages 353-370.
  • Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2018. "Drip pricing and its regulation: Experimental evidence," DICE Discussion Papers 297, Heinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE).
  • Rasch, Alexander & Thöne, Miriam & Wenzel, Tobias, 2020. "Drip pricing and its regulation: Experimental evidence," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224638, Verein für Socialpolitik / German Economic Association.
• Sheeraz, Muhammad & Qadeer, Faisal & Masood, Mirha & Hameed, Imran, 2018. "Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 12(2), pages 598-616.
• Hilgers-Sekowsky, Julia & Oral, Cansu & Schuster, Gabriele, 2018. "Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z," IU Discussion Papers - Marketing & Communication 1/2018, IU International University of Applied Sciences.

2017

• Elena Delgadová & Monika Gullerová, 2017. "Identification Of Cultural Differences In Management In Multinational Companies Based In Slovakia," CBU International Conference Proceedings, ISE Research Institute, vol. 5(0), pages 570-574, September.
• Crawford, Gregory & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters: Should there be more advertising on television?," CEPR Discussion Papers 12428, C.E.P.R. Discussion Papers.
  • Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," Economic Research Papers 269092, University of Warwick - Department of Economics.
  • Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," The Warwick Economics Research Paper Series (TWERPS) 1140, University of Warwick, Department of Economics.
  • Gregory S. Crawford & Lachlan Deer & Jeremy Smith & Paul Sturgeon, 2017. "The regulation of public service broadcasters: should there be more advertising on television?," ECON - Working Papers 268, Department of Economics - University of Zurich.
• Wills, Steve & Wycherley, James, 2017. "Converting analytics into management actions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 11-18, April.
• Porzak, Jim, 2017. "A data structure for customer insights," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 19-31, April.
• Skorka, Alexander, 2017. "Transforming data into impact," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 32-41, April.
• Unknown, 2017. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 4-5, April.
• Tjondronegoro, Daniel, 2017. "The advanced television meter: More precise and faster audience behaviour data and insights into advert effectiveness," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 42-52, April.
• Grigsby, Mike, 2017. "Panel regression (cross sectional-time series) in same store sales analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 53-57, April.
• Kumar, V. & Sharma, Amalesh, 2017. "Leveraging marketing analytics to improve firm performance: Insights from implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 58-69, April.
• Buckley, Andy, 2017. "Standing in their shoes: How people-centred research can revitalise the research industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 6-10, April.
• Ferreira, Mauricio & Congdon, Peter & Edwards, Yancy, 2017. "Bayesian confirmatory analysis of multiple response data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(1), pages 70-90, April.
• Unknown, 2017. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 100-101, May.
• Copulsky, Jonathan & Richardson, Shawn & Simone, Michael, 2017. "Marketing technologies, customer data and analytics: Enabling responsive customer journeys and scalable marketing processes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 102-111, May.
• Young, John, 2017. "Building a successful marketing analytics organisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 112-122, May.
• Aryapadi, Manikantan & Moitra, Rohan, 2017. "The emerging role of the chief analytics officer and its implications for consumer-driven businesses," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 123-129, May.
• Hanssens, Dominique M. & Wang, Fang & Zhang, Xiao-Ping, 2017. "Vigilant marketing: Catching fleeting opportunities for growth spurts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 130-138, May.
• Bughin, Jacques & Macias-Lizaso, Gloria, 2017. "Analytic transformation: How to profit from a data deluge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 139-145, May.
• Thomas, Ian, 2017. "Using multi-armed bandit experimentation to optimise multichannel digital marketing campaigns," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 146-156, May.
• Bolton, Carrie, 2017. "Bridging the talent gap: Three steps to staying competitive through analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 157-162, May.
• Ahlemeyer-Stubbe, Andrea & Müller, Agnes, 2017. "Generating business-to-business leads: How to reach the people behind the logo," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 163-171, May.
• Vriens, Marco & Alves, Alessandro Martins & Chen, Song, 2017. "Brand segmentation using implicit brand measures," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 172-182, May.
• van den Bos, Caroline, 2017. "`Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability` by Darren Bridger," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(2), pages 183-184, May.
• Unknown, 2017. "Editorial: What I thought it meant was…," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 192-193, August.
• Rogers, Bruce H., 2017. "The marketing performance credibility gap: The growing importance of developing financially credible measures of the contribution of marketing to enterprise value, profits and growth," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 194-198, August.
• Thurber, Korey, 2017. "More than science fiction: Using artificial intelligence and machine-learning techniques to supercharge your marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 199-205, August.
• Patterson, Laura & Kilgore, Patrick & Miller, Rick, 2017. "Marketing performance management: How best-in-class marketing organisations prove marketing’s value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 206-225, August.
• Stuart, Greg & Rubinson, Joel & Bakopoulos, Vassilis, 2017. "The case for multi-touch attribution in the age of people-based marketing: Why it matters (and why it is hard)," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 226-238, August.
• Pearlman, Andrew, 2017. "A tactical guide to implementing a custom event strategy for mobile apps and games," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 239-249, August.
• Howlett, Nigel, 2017. "How machine learning is developing to get more insight from complex voice-of-customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 250-254, August.
• Rolling, Craig A., 2017. "Gains: An R package for gains tables and lift charts," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 255-263, August.
• Weißmüller, Felix Rafael Maria & Schrempf, Fabian Peter Walter & Bornemann, Stefan, 2017. "Exploring the effect of weather targeting on online advertising effectiveness: A field experiment," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(3), pages 264-275, August.
• Unknown, 2017. "Editorial: New ventures and data: Challenges and opportunities," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 284-285, November.
• Schultz, Don E., 2017. "From STP to PAR: Moving communication planning from the past to the future," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 286-290, November.
• Olson, Christi & Levy, Jennifer, 2017. "Transforming marketing with artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 291-297, November.
• Sterne, Jim, 2017. "From programming to statistics to machine learning for marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 298-305, November.
• Panzarella, Joseph, 2017. "Adaptive analytics: Surfacing the organic pulse of today’s consumers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 306-313, November.
• Hatch, David, 2017. "There is no personalisation without orchestration," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 314-323, November.
• Piccigallo, Fabio, 2017. "Data granularity enhancements in Google Analytics to better understand visitor behaviour," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 324-338, November.
• Gallucci, Francesco & Garofalo, Caterina, 2017. "Using the six principles of neuromarketing to better understand changing markets," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 339-352, November.
• Friberg, Richard & Sanctuary, Mark, 2017. "The links between sales and retail distribution: An overview and case study of alcoholic beverages," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 353-362, November.
• Santos, Babur De Los & Forcum, Lura, 2017. "Refining online consumer search into an opportunity," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 363-373, November.
• Hogan, Christopher, 2017. "`Creating a Data-Driven Enterprise with DataOps: Insights from Facebook, Uber, LinkedIn, Twitter, and eBay` by Ashish Thusoo and Joydeep Sen Sarma," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 3(4), pages 374-375, November.
• Cornwall, Francesca, 2017. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 345-346, March.
• Wolff, Michael, 2017. "Who makes brands?," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 347-355, March.
• Thomas, Brooks, 2017. "Building a brand newsroom: Your brand is live, even if you are not," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 356-361, March.
• Pundyk, Jeff, 2017. "Thought leadership disrupted," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 362-372, March.
• Hsu, Chung-Kue (Jennifer), 2017. "Selling products by selling brand purpose," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 373-394, March.
• Kuehlwein, Jp & Schaefer, Wolf, 2017. "Ueber-Branding: How modern prestige brands create meaning through mission and myth - Part 1," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 395-409, March.
• Collins, Rachel, 2017. "Wellcome Collection’s curious journey," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 410-422, March.
• Blackmore, Lorna, 2017. "Rebranding a traditional housing company: The Flagship Group rebrand from initial research to implementation," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 423-433, March.
• Shah, Purvi & Laverie, Debra A. & Davis, Donna F., 2017. "Brand deletion," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(4), pages 434-452, March.
• Benmiloud, Jamal, 2017. "Why be liked when you can be loved?," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 14-25, June.
• Bünte, Claudia & Stürze, Sascha & Vogler, Oliver, 2017. "‘I am not a brand, I am a wholesaler’: The forgotten role of brand in B2B supply chains," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 26-36, June.
• Wegner, Reid, 2017. "How fashion brands approach cross-border e-commerce pricing," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 37-45, June.
• Moody, Daryn, 2017. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 4-5, June.
• Kramer, Markus, 2017. "Brand purpose: The navigational code for growth," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 46-54, June.
• Miazga-Bedrick, Alison & Miller, James, 2017. "Satisfied: An enduring platform for an enduring bar," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 55-66, June.
• Sprigg, Jim, 2017. "Brand versus portfolio: Using targeted marketing to drive individually relevant brand strategies," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 6-13, June.
• Dum, Thorsten, 2017. "Reinforcement and revitalisation of a professional sports-team brand: Case study evidence from Germany's Football Bundesliga," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 67-86, June.
• Schultz, Don & Block, Martin & Viswanathan, Vijay & Gecti, Fatih, 2017. "Killing brands softly — Redux," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(1), pages 87-102, June.
• Moody, Daryn, 2017. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 108-109, September.
• Boland, Pete, 2017. "How Charles Schwab rediscovered its challenger mojo," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 110-119, September.
• Felton, Louise, 2017. "From inside to out: Reinventing a brand globally and locally," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 120-125, September.
• Clay, Amanda, 2017. "Engaging employees using the power of the brand to create an internal transformation strategy: The story of one global Telefónica family," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 126-138, September.
• Dixon, Peter & Perry, Hanif, 2017. "Rebranding today: A process, not a project," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 139-145, September.
• S. Yip, George & Bink, Audrey, 2017. "Global account managers: The linchpins of GAM programmes," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 146-159, September.
• Blyth, David, 2017. "Social innovation: An imperative for brands to address systemic social issues," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 160-170, September.
• Unknown, 2017. "Monetising digital audiences: Turning a marketing cost into a profitable business unit," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 171-180, September.
• Sargent, Ben, 2017. "Mobile-forward design: An emerging trend for global brand websites," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 181-191, September.
• Herrmann, Bruno, 2017. "Digital globalisation enhances local customer experiences," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(2), pages 192-199, September.
• Tamplin, Robert, 2017. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 208-209, December.
• Racine, Justin, 2017. "The new way to brand: The mixing pot of art, science and, of course, a crystal ball," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 210-220, December.
• Siegel, Alan, 2017. "Rebranding John Jay College: Adapting to an evolving higher education market," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 221-232, December.
• Perkins-Chavis, Maruiel, 2017. "Diversity and inclusion is key to Marriott International’s success," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 233-236, December.
• Hall, Casey, 2017. "Multichannel brand storytelling," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 237-241, December.
• Silverbauer, Joshua, 2017. "Tracking website data with Google Tag Manager," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 242-249, December.
• Veigel, Uli, 2017. "Factories rust; brands do not," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 250-262, December.
• Apostolopoulou, Artemisia & Branvold, Scott & Pearson, Jacob J. & Synowka, David P., 2017. "#ThatsGold: Sponsorship activation in the 2016 Rio Summer Olympics," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 263-280, December.
• Hultén, Bertil, 2017. "Branding by the five senses: A sensory branding framework," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 281-292, December.
• Kim, Naeun & Hong, Lauren, 2017. "The power of culture in branding: How the Korean Wave can help global brands thrive in Asia," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 293-307, December.
• Mizera, Sue, 2017. "`Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget (2nd Edition)` by Maria Ross," Journal of Brand Strategy, Henry Stewart Publications, vol. 6(3), pages 308-312, December.
• Beniflah, Jake, 2017. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 113-113, June.
• Bonaparte, Yvette Lynne, 2017. "Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 114-123, June.
• Leslie, Neleen S., 2017. "The state of the multicultural marketing and advertising in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 124-140, June.
• Jiraporn, Napatsorn & Vora, Davina & Casper, Wendy, 2017. "Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 141-157, June.
• Chun, Wootae & Sim, Woojong, 2017. "Ethnic consumers and retail marketing strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 158-168, June.
• Beniflah, Jake & Lusinchi, Dominic & Chatterjee, Sharmila C. & Carrasco, Mario X., 2017. "The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 169-189, June.
• Barreto, Matt & Segura, Gary, 2017. "Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 190-201, June.
• Zwanka, Russell J., 2017. "Cuba operating methods: A review of seven global food company practices," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(2), pages 202-210, June.
• Beckett, Simon, 2017. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 316-317, February.
• Scott, Norris, 2017. "Maximising Sponsorship ROI in an Omni-Channel World," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 318-328, February.
• Niemiera, Lauren, 2017. "Leveraging social media to generate conversation and growth: Case study of the WNBA'S Chicago Sky," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 329-338, February.
• Egan, Beth Donnelly, 2017. "Can the sanctity of journalism be maintained in an era of native advertising? Case study of Netflix," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 339-351, February.
• Lilburne, Kizzy, 2017. "Improving return on investment and measurement on Facebook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 352-357, February.
• Pérez, Hugo, 2017. "Are we still not hearing them? The evolution of Hispanic marketing in the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 358-363, February.
• Miner, Patrick, 2017. "Visual content can save organic social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 364-373, February.
• Baird, Alexandra, 2017. "How digital marketing can galvanise nonprofit supporters," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 374-379, February.
• Mishra, Karen & Mishra, Aneil, 2017. "Building brand engagement through Twitter marketing strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 380-390, February.
• Wei, Yujie & Lebègue, Typhaine & Talpade, Salil, 2017. "A cross-cultural study of consumer connection with social networking sites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(4), pages 391-406, February.
• Taylor, Andy, 2017. "Size, quantity and management capabilities: How Google updates AdWords to increase revenue," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 18-27, March.
• Melchior, Erica, 2017. "Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 28-38, March.
• Alpert, Brian, 2017. "Search engine optimisation in 2017: A new world where old rules still matter," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 39-60, March.
• Beckett, Simon, 2017. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 4-5, March.
• Bishop, Tony, 2017. "As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 6-17, March.
• Pearson, Andrew W., 2017. "How real-time analytics changes the face of the sports betting industry," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 61-75, March.
• Leung, Chi Hong & Chan, Winslet Ting Yan, 2017. "Using emoji effectively in marketing: An empirical study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 76-95, March.
• Lanzillo, Julie D. & Stewart, Margaret C., 2017. "Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(1), pages 96-109, March.
• Wenzek, Hagen, 2017. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 116-117, June.
• Leonhardt, James M. & Cruz, Ryan E., 2017. "Lover of discounts, unicorns and tacos: Progressive's Flo in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 118-129, June.
• Proehl, Adam, 2017. "The attribution challenge: How to get real business value out of it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 130-138, June.
• Milcetich, Jessica, 2017. "How to use social media to deliver excellent customer service," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 139-145, June.
• Bonhomme, Alexis, 2017. "How to get the most from WeChat," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 146-152, June.
• Weise, Sarah & Barrow, Carrie-Ann, 2017. "Turbo-boost success with a supercharged framework for strategic visioning," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 153-174, June.
• Wang, Ming (Bryan) & Jones, Valerie K., 2017. "How Instagram content affects brand attitudes and behaviour," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 175-188, June.
• Conejo, Francisco J., 2017. "Improving social media brand personas using archetypes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(2), pages 189-202, June.
• Wenzek, Hagen, 2017. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 212-213, September.
• Jones, Ceri, 2017. "Basware's journey to modern business-to-business performance marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 214-220, September.
• Proehl, Bryan, 2017. "A data-driven approach to government social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 221-227, September.
• Dodge, Ryan, 2017. "How to build high impact content: A case study in museum online content strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 228-235, September.
• Reilly, Melissa & Bowman, Todd, 2017. "The power of feeds: How to build strong underlying data to drive successful digital marketing programmes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 236-245, September.
• Reha, Monica & Sloan, David & Horton, Sarah, 2017. "Accessibility research study: Humanising the need for inclusive design," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 246-254, September.
• Duda, Sabrina & Barley, James, 2017. "Searching and finding: A lifelong quest," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 255-269, September.
• Nescot, Michael, 2017. "Practical data science for the web professional," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 270-279, September.
• Moore, Jessica D. & Oprica, Vlad & Gallerizzo, Dave, 2017. "Why single sign-on is so expensive and what you can do to reduce costs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 280-290, September.
• Coppinger, Elizabeth, 2017. "Maintaining a WordPress site for long-term security," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 291-302, September.
• Kamerer, David, 2017. "Native advertising: A close look at an emerging advertising unit," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(3), pages 303-316, September.
• Beckett, Simon, 2017. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 320-321, October.
• Marvin, Ginny & Meisel, Seth, 2017. "Protecting the brand in the era of fake news: Why brands need advertisement verification tools," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 322-331, October.
• Nardello, Erica, 2017. "Best practices for producing stories on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 332-340, October.
• Wickwire, Peter, 2017. "The rise of media analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 341-352, October.
• Wambold, Sarah & Spellerberg, Marty, 2017. "Identity-related motivations online: Falk–s framework applied to US museum websites," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 353-369, October.
• Whiting, Jonathan, 2017. "Creating accessible online forms," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 370-378, October.
• LoCascio Gauvreau, Jennifer, 2017. "Accessibility gotchas with CAPTCHAs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 379-390, October.
• Anand, Oshin & Ranjan Srivastava, Praveen & Rakshit, Atanu, 2017. "Quantifying the influence of consumer reviews via text analysis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 391-402, October.
• Goel, Lakshmi & Zhang, Pingying & Rehm, Sven-Volker, 2017. "Social media in small business operations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 403-416, October.
• Unknown, 2017. "Editorial: Style and the University," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 300-301, March.
• Faubet, Régis & Thomas, Mark, 2017. "Branding and communications on social media within higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 302-312, March.
• Latta, Marcia Sloan, 2017. "Creating an effective and meaningful advisory board," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 313-319, March.
• Mcdowell, Kate & Cook, Elizabeth Mcgreal, 2017. "Using ‘Storytelling thinking’ for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 320-328, March.
• Ho, Rebecca, 2017. "Going, going, gone! A profile of graduating students to inform engagement strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 329-337, March.
• Sandison, Rachel, 2017. "Establishing a new brand framework: A University of Glasgow case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 338-346, March.
• Fragello, Luke & Kasun, Genna Welsh, 2017. "Empowering students to create and share campus stories," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 347-357, March.
• Hennessey, Patrick & Shank, Heather, 2017. "Presidents, elephants, and inaugurations: The inauguration of Dr Belinda S. Miles," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 358-366, March.
• Johnson, Jennifer, 2017. "Digital first: It starts with mindset change," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(4), pages 367-379, March.
• Charoensap-Kelly, Piyawan, 2017. "Crafting a faculty and staff fundraising campaign: Predictors of giving, donor motivations and effective strategies," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 20-37, May.
• Zinkan, Rob, 2017. "Trends in marketing organisational structures and budgets," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 38-45, May.
• Unknown, 2017. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 4-5, May.
• Cooley, Asya, 2017. "Educational philanthropy: What are the predictors?," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 46-56, May.
• Pennack, Helen, 2017. "It’s not about the logo, promise: A case study in university rebranding and weathering the social media storm," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 57-65, May.
• Lammey, Bond T. & Schaefer, Rachel A. & Walz, Kimberly, 2017. "Dispelling the myth of the easy button in reporting for prospect development," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 6-19, May.
• Meadus, Tom & Allaby, Heather, 2017. "More than fun and games: How New Brunswick Community College used prize giveaways to encourage alumni engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 66-71, May.
• Bengree, Richard & Bodger, Adam, 2017. "How the University of Chester used a sofa and a hashtag to share the real story of their brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 72-82, May.
• Riding, Clare, 2017. "Raiders not readers: The role of market insight in marketing communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 83-89, May.
• Whattam, Giles & Bingley, Angelina, 2017. "Redefining a ’60s icon: A brand proposition for the 21st century," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(1), pages 90-99, May.
• Unknown, 2017. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 104-105, August.
• Rains, Jp, 2017. "Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 106-119, August.
• Brennan, Joseph A. & Stern, Eric K., 2017. "Leading a campus through crisis: The role of college and university presidents," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 120-134, August.
• Root, Teri & Taylor, Emma & Rose, Katherine & Lauderdale, Wendy Johns, 2017. "Communication and contribution preferences: An investigation of millennial alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 135-143, August.
• Redfern, Paul & Rursch, Keri & Yates, Jamie, 2017. "Communicating you are worth it in a noisy marketplace," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 144-153, August.
• Beker, Tiffany Broadbent & Juliano, Sarah, 2017. "More than just a #: How hashtags and social media can help your campus events and campaigns succeed," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 154-164, August.
• Martel, David W. & Keese, Carol P., 2017. "For the people: How a novel approach to brand management fuelled adoption," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 165-175, August.
• Vetrano, Jackie, 2017. "Crafting a Pinterest strategy to drive engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 176-187, August.
• John, Rebecca, 2017. "Public will: What story is your campus equipped to tell?," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(2), pages 188-198, August.
• Unknown, 2017. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 204-205, November.
• Truax, Emily & Brennan, Joseph A., 2017. "Utilising data strategically: A measurement framework for digital communication efforts," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 206-219, November.
• Pennie, Mark, 2017. "Adventures in logo town: Managing institutional logos," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 220-232, November.
• Archut, Andreas, 2017. "Why a strategic approach to science and university communications makes sense," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 233-241, November.
• Cook, Stephanie, 2017. "Expanding the development operation: Embedding fundraisers ‘on the road’ to increase overall philanthropic impact," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 242-255, November.
• Gross, Liz & Horn, Mike, 2017. "Opportunities for social listening in higher education," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 256-271, November.
• Percival, Brent & Moster, Jeff, 2017. "Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 272-279, November.
• Careaga, Andrew, 2017. "The elements of brand-building in higher education: The role of strategy, research and internal engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 2(3), pages 280-294, November.
• Vladimir Sashov Zhechev & Evgeni Stanimirov, 2017. "Image Effects of the Extension of Niche Class F Vehicles in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 132-171.
• Vladia Borisova, 2017. "Economic Models for Structuring Cultural Industries and Measuring Their Contribution to the National Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 47-72.
• Rosa Ferrer Zarzuela & Helena Perrone, 2017. "Consumers’ costly responses to product-harm crises," Economics Working Papers 1571, Department of Economics and Business, Universitat Pompeu Fabra.
  • Ferrer, Rosa & Perrone, Helena, 2019. "Consumers' Costly Responses to Product Harm Crises," CEPR Discussion Papers 11262, C.E.P.R. Discussion Papers.
  • Helena Perrone & Rosa Ferrer, 2017. "Consumers’ Costly Responses to Product-Harm Crises," Working Papers 975, Barcelona School of Economics.
• DURALIA Oana, 2017. "The Implications Of Nonprofit Marketing On The Behavior Of European Citizens," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 69(5), pages 171-183, December.
• Barbara Francioni & Barbara Francioni, 2017. "The Italian Sounding Phenomenon: The Case Of Germany," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 7(1), pages 39-50.
• Pablo Kurlat & Florian Scheuer, 2021. "Signalling to Experts," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 88(2), pages 800-850.
  • Florian Scheuer & Pablo Kurlat, 2016. "Signaling to Experts," 2016 Meeting Papers 501, Society for Economic Dynamics.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," CESifo Working Paper Series 6655, CESifo.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," NBER Working Papers 23817, National Bureau of Economic Research, Inc.
  • Scheuer, Florian & Kurlat, Pablo, 2017. "Signaling to Experts," CEPR Discussion Papers 12293, C.E.P.R. Discussion Papers.
• Pablo Kurlat & Florian Scheuer, 2021. "Signalling to Experts," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 88(2), pages 800-850.
  • Florian Scheuer & Pablo Kurlat, 2016. "Signaling to Experts," 2016 Meeting Papers 501, Society for Economic Dynamics.
  • Scheuer, Florian & Kurlat, Pablo, 2017. "Signaling to Experts," CEPR Discussion Papers 12293, C.E.P.R. Discussion Papers.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," CESifo Working Paper Series 6655, CESifo.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," NBER Working Papers 23817, National Bureau of Economic Research, Inc.
• Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," Economic Research Papers 269092, University of Warwick - Department of Economics.
  • Crawford, Gregory & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters: Should there be more advertising on television?," CEPR Discussion Papers 12428, C.E.P.R. Discussion Papers.
  • Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," The Warwick Economics Research Paper Series (TWERPS) 1140, University of Warwick, Department of Economics.
  • Gregory S. Crawford & Lachlan Deer & Jeremy Smith & Paul Sturgeon, 2017. "The regulation of public service broadcasters: should there be more advertising on television?," ECON - Working Papers 268, Department of Economics - University of Zurich.
• Harding, Graham, 2017. "“Advertisements of Every Kind to Bring Their Brand into Notoriety”: Branding and “Brandolatry” in the Nineteenth-Century Champagne Trade in Britain," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 378-385, November.
• Telkmann, Verena & Kalka, Regine, 2017. "Wirkung von Live-Chats in Online-Shops auf die Kaufentscheidung [Effect of Live-Chats in Online-Shops on the Purchase Decision]," Duesseldorf Working Papers in Applied Management and Economics 36, Duesseldorf University of Applied Sciences.
• Telkmann, Verena & Kalka, Regine, 2017. "Wirkung von Live-Chats in Online-Shops auf die Kaufentscheidung
  [Effect of Live-Chats in Online-Shops on the Purchase Decision]," Duesseldorf Working Papers in Applied Management and Economics fobe36, Duesseldorf University of Applied Sciences.
• Badri Abbasi, 2017. "Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 26-33.
• Wan Zuriati Wan Zakaria & Norazlina Ilias & Norlidawahi Wahab, 2017. "A Survey on the Impact of Accounting Information System on Tasks Efficiency: Evidence from Malaysian Public Sector Agencies," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 183-190.
• Jae Jin Lee & Sung-Jun Lee, 2017. "The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attributerelated versus Non-attribute-related Information," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 281-290.
• Abdo Ali Homaid & Ali Yusob Md Zain & Yahya Ali Al-Matari & Mohd Sobri Minai & Fais Bin Ahmad, 2017. "The Role of Customer-focused Strategies to Improve Islamic Microfinance Institutions Performance: Empirical Evidence and Lessons from Yemen," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 291-299.
• Shahid Rasool & Asif Ayub Kiyani & Fadilah Binti Siali & Hiram Ting & Mahani Mohammad Abdu Shakur, 2017. "Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 379-388.
• Noor Hasmini Abd Ghani & Nik Kamariah Nik Mat, 2017. "Malaysian Consumers Ethnocentrism: The Measurement Scale and Index," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 521-528.
• Olaleke Oluseye Ogunnaike & Oladele Joseph Kehinde & Oluwadamilola Oluwatosin Omoyayi & Oluwamakinde Oluwamayowa Popoola & Andrew Amoruwa, 2017. "Conceptualization of the Relationship between Brand Equity and Purchase Behavior," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 403-408.
• Syahida Abd Aziz & Muhammad Shahar Jusoh & Mohammad Harith Amlus, 2017. "Investigating Critical Success Factors of Brand Loyalty: A Meta-data Analysis Approach," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 233-237.
• Mahsa Hosseini & Hosseini Norouzi, 2017. "Investigating the impact of consumer trust on loyalty and purchase intention of food store brands: Case study: Palladium shopping mall in Tehran," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 138-146.
• Marco Alberto Núñez Ramírez & Roger Alejandro Banegas Rivero & Altayra Geraldine Ozuna Beltrán & Rosalva Irma Castro Álvarez & Valeria Carolina León Ramírez, 2017. "Relationship Between Flexible Organizational Culture and Innovation Capabilities: The Moderating Effect of Rigid Organizational Culture," International Review of Management and Marketing, Econjournals, vol. 7(4), pages 17-25.
• Nasim Khoshbahar Azar & Hormoz Mehrani, 2017. "The Effect of Relationship Marketing Orientation on Brand Equity (Case Study: Privileged Branches of Sepah Bank in Tehran)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 153-163.
• Juanim Juanim & Ina Ratnamiasih, 2017. "The Influence of Leadership and Organizational Support on Community Commitment and City Image of Bandung," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 9-16.
• Abdollah Naami & Zahra Rahimi & Parisa Ghandvar, 2017. "The Effect of Perceived Value, Perceived Risk, and Price on Customers Buying Intention (Case Study: Employees of Presov Electronics Company)," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 164-170.
• Karle, Heiko & Peitz, Martin, 2017. "De-targeting: Advertising an assortment of products to loss-averse consumers," European Economic Review, Elsevier, vol. 95(C), pages 103-124.
  • Karle, Heiko & Peitz, Martin, 2016. "De-targeting: advertising an assortment of products to loss-averse consumers," Working Papers 16-03, University of Mannheim, Department of Economics.
• Che, Yeon-Koo & Choi, Syngjoo & Kim, Jinwoo, 2017. "An experimental study of sponsored-search auctions," Games and Economic Behavior, Elsevier, vol. 102(C), pages 20-43.
• Franz, Wan-Ju Iris, 2017. "Economics of vanity sizing," Journal of Economic Behavior & Organization, Elsevier, vol. 134(C), pages 336-355.
• Vijay Gondhalekar & Kevin Lehnert, 2017. "Financial Performance and the Competitive Effects of Corporate Social Responsibility," Advances in Financial Economics, in: Global Corporate Governance, volume 19, pages 1-21, Emerald Group Publishing Limited.
• A.A. Alukhanyan & A.V. Andreeva & L.Yu. Andreeva, 2017. "Instruments of Marketing and Credit Support of the Large Industrial Enterprises Development: International Experience," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 294-310.
• Agnès PECOLO & Myriam BAHUAUD, 2017. "Les modes conversationnels des marques à l’ère du digital et de l’éphémère," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 13-24.
• Caroline MARTI, 2017. "Dialogues numériques en milieu marchand. Promesses et ambivalences d’un rêve relationnel," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 25-29.
• Lorreine PETTERS, 2017. "Quel dialogisme lors d’un buzz ? Le cas de l’opération de communication Dites-le de Nutella," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-12.
• Alena I. Morozova & Aleksandr G. Rozhkov, 2017. "Gamification Tools and Practicies of Russian Companies," HSE Working papers WP BRP 58/MAN/2017, National Research University Higher School of Economics.
• Melissa Cortina-Mercado, 2017. "Effect Of Packaging Design In The Purchase Decision Process: A Comparison Of Generations," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 11(2), pages 11-26.
• Kwame Owusu Kwateng & Hannah Vivian Osei & Frank Akoto Acquaah, 2017. "Service Quality In Public Service: A Case Of Ghana National Service Scheme," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 10(1), pages 1-18.
• Driselda Patricia Sánchez Aguirre & Minerva Candelaria Maldonado Alcudia & Luis Domingo Martínez Vázquez & Verónica Salinas Villareal, 2017. "Boutique Hotels Users Experience, Experiencia De Usuarios En Hoteles Boutique," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(1), pages 79-90.
• Lucila Zarraga Cano & Rosiluz Ceballos Povedano & Abelardo Castillo Galeana, 2017. "Perception Of Tourist On The Image Of Isla Mujeres, Quintana Roo, As A Magic Town, La Percepcion Del Turista Sobre La Imagen De Isla Mujeres, Quintana Roo, Como Pueblo Magico," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(4), pages 1-12.
• Manuela Camacho Gomez & Lenin Martinez Perez & Jorge Rebollo Meza, 2017. "A Mexican Company In Europe: The Trademark Controvers, Empresa Mexicana En Europa: La Controversia En El Registro De Marca," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(6), pages 47-59.
• Lorena Hernandez von Wobeser & Christine Elizabeth McCoy Cador, 2017. "Complementary Domestic Economy: Characteristics Of Informal Subsistence Income For Mexican Families, Economia Domestica Complementaria: Caracterizacion De Un Tipo De Comercio Informal De Subsistencia ," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 5(6), pages 85-97.
• Alicia Hernandez Bonilla & Juana Maria Saucedo Soto & Maria de la Luz Rodriguez Garza & Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Ailed Samira Bustillos Quezada, 2017. "Tripadvisor: A Platform That Allows To Explore Experiences And Opinions Of Travelers From The City Of Saltillo, Coahuila, Mexico Tripadvisor Plataforma Que Permite Explorar Experiencias Y Opiniones De," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 10(2), pages 67-77.
• Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Bernardo Amezcua Nunez & Alicia de la Pena de Leon & Rebeca Valeria Avila Rocha, 2017. "Silent Generationâ´S Behaivor Regarding Fashion Comportamiento Que Presenta La Generacion Silenciosa Respecto A La Moda," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 10(5), pages 95-103.
• Jiménez, Nadia & San-Martín, Sonia, 2017. "Attitude Toward M-Advertising And M-Repurchase," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(2), pages 96-102.
• Balat, Jorge & Papageorge, Nicholas W. & Qayyum, Shaiza, 2017. "Positively Aware? Conflicting Expert Reviews and Demand for Medical Treatment," IZA Discussion Papers 10919, Institute of Labor Economics (IZA).
  • Jorge F. Balat & Nicholas W. Papageorge & Shaiza Qayyum, 2018. "Positively Aware? Conflicting Expert Reviews and Demand for Medical Treatment," NBER Working Papers 24820, National Bureau of Economic Research, Inc.
• Chung-Yu Wang & Li-Wei Wu & Chen-Yu Lin & Ruei-Jie Chen, 2017. "Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(1), pages 83-103, February.
• Polykarpos Pavlidis & Paul B. Ellickson, 2017. "Implications of parent brand inertia for multiproduct pricing," Quantitative Marketing and Economics (QME), Springer, vol. 15(4), pages 369-407, December.
• Laura Grigolon, 2021. "Blurred boundaries: A flexible approach for segmentation applied to the car market," Quantitative Economics, Econometric Society, vol. 12(4), pages 1273-1305, November.
  • Laura Grigolon, 2017. "Blurred boundaries: a flexible approach for segmentation applied to the car market," Department of Economics Working Papers 2017-17, McMaster University.
  • Laura Grigolon, 2019. "Blurred Boundaries: A Flexible Approach for Segmentation Applied to the Car Market," CRC TR 224 Discussion Paper Series crctr224_2019_127, University of Bonn and University of Mannheim, Germany.
  • Grigolon, Laura & ,, 2021. "Blurred boundaries: a flexible approach for segmentation applied to the car market," CEPR Discussion Papers 15630, C.E.P.R. Discussion Papers.
• Jean-Pierre Dubé & Sanjog Misra, 2017. "Personalized Pricing and Consumer Welfare," NBER Working Papers 23775, National Bureau of Economic Research, Inc.
• Pablo Kurlat & Florian Scheuer, 2021. "Signalling to Experts," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 88(2), pages 800-850.
  • Florian Scheuer & Pablo Kurlat, 2016. "Signaling to Experts," 2016 Meeting Papers 501, Society for Economic Dynamics.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," NBER Working Papers 23817, National Bureau of Economic Research, Inc.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," CESifo Working Paper Series 6655, CESifo.
  • Scheuer, Florian & Kurlat, Pablo, 2017. "Signaling to Experts," CEPR Discussion Papers 12293, C.E.P.R. Discussion Papers.
• Shivam Sakshi & Karoly Peto, 2017. "Brand Equity In Rural Markets," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 835-840, July.
• Anca Constantinescu-Dobra & Veronica Maier, 2017. "Student Segmentation For Online Dentistry," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 388-396, December.
• Joseph Edewor Agbadudu & Simon Ayo Adekunle, 2017. "Distribution Channel Intensity Among Table Water Producers In Nigeria," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 2(2), pages 56-66, September.
• Petac Eugen, 2017. "A MPLS Simulation for Use in Design Networking for Multi Site Businesses," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 373-378, June.
• Vladyslava Yermakova, 2017. "Компетентність Персоналу Підприємства Як Фактор Підвищення Ефективності Виставково-Ярмаркової Діяльності Підприємства [The Personnel Competence as a Factor of Increasing the Efficiency of Exhibitio," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(6(23)), pages 1.10-1.14, June.
• Griaznova, Natalya, 2017. "Электронная Коммерция: Аутсорсинг В Электронном Бизнесе [E-commerce: outsourcing e-business]," MPRA Paper 78298, University Library of Munich, Germany.
• Babanina, Tatyana, 2017. "Цветовая Индикация Подходов В Консалтинге [Color indication of approaches in consulting]," MPRA Paper 78303, University Library of Munich, Germany.
• Miller, Galina, 2017. "Особенности Продажи Товаров На Одностраничных Сайтах [Features of selling products on landing page]," MPRA Paper 78489, University Library of Munich, Germany.
• Mukhina, Alena, 2017. "Маркетинг Взаимоотношений С Поставщиками На Промышленном Рынке И Его Особенности," MPRA Paper 78554, University Library of Munich, Germany.
• Amankwah-Amoah, Joseph, 2017. "Human Capital Flows in Failing Organizations: An Integrated Conceptual Framework," MPRA Paper 80781, University Library of Munich, Germany.
• Manik, Ester & Sidharta, Iwan, 2017. "The impact of academic service quality on student satisfaction," MPRA Paper 80878, University Library of Munich, Germany, revised May 2017.
• Natali, Starovoytova & Victor, Stukach, 2017. "Продовольственное Обеспечение Нуждающихся: Концепция Социально Ориентированного Сельского Хозяйства, Институциональная Среда Продовольственной Помощи Населению, Потенциал Органического Земледелия, Пил," MPRA Paper 81808, University Library of Munich, Germany, revised Oct 2017.
• Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
  • Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper 82040, University Library of Munich, Germany.
• Nyoni, Thabani, 2017. "An empirical investigation of factors affecting the performance of women entrepreneurs in Harare: a case of food vendors," MPRA Paper 87523, University Library of Munich, Germany, revised 31 May 2018.
• Spyridou, Anastasia, 2017. "Perceived Service Quality and Customer Revisiting Intention: The Case of “all you can eat” Asian Restaurants in Southern Taiwan," MPRA Paper 88146, University Library of Munich, Germany.
• David Říha & Timothy Heinze & Michael Stros, 2017. "Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing," Central European Business Review, Prague University of Economics and Business, vol. 2017(1), pages 26-47.
• Simbanegavi, Witness, 2008. "Loss leader or low margin leader? Advertising and the degree of product differentiation," MPRA Paper 9694, University Library of Munich, Germany.
  • Christie Swanepoel & Johan Fourie, 2017. "Why local context matters: de jure and de facto property rights in colonial South Africa," Working Papers 105, Economic Research Southern Africa.
• Untaru Elena-Nicoleta & Fugaru Cecilia & Ispas Ana, 2017. "Quality Of Medical Services And Its Impact On Customer Satisfaction. Diagnosing The Zone Of Tolerance," Journal of Smart Economic Growth, , vol. 2(1), pages 49-66, March.
• Oznur Ozkan Tektas & Canan Eryigit & Ozge Tayfur Ekmekci, 2017. "Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 2(6), pages 4-24.
• Angelos Pantouvakis & Stelios Krasanakis & Christos Patsiouras, 2017. "An investigation of the opportunistic relationships among shipping companies and ship-brokers," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 67(1), pages 71-80, January-M.
• Elena Gurgu & Aristide Cociuban, 2017. "Evaluation in PR through current methods and performance indicators. Future trends," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 6(3), pages 64-78, September.
• Kai Huotari & Juho Hamari, 2017. "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(1), pages 21-31, February.
• Michael Hahsler & Radoslaw Karpienko, 2017. "Visualizing association rules in hierarchical groups," Journal of Business Economics, Springer, vol. 87(3), pages 317-335, April.
• Thomas Reutterer & Kurt Hornik & Nicolas March & Kathrin Gruber, 2017. "A data mining framework for targeted category promotions," Journal of Business Economics, Springer, vol. 87(3), pages 337-358, April.
• Helena Perrone & Rosa Ferrer, 2017. "Consumers’ Costly Responses to Product-Harm Crises," Working Papers 975, Barcelona School of Economics.
  • Ferrer, Rosa & Perrone, Helena, 2019. "Consumers' Costly Responses to Product Harm Crises," CEPR Discussion Papers 11262, C.E.P.R. Discussion Papers.
  • Rosa Ferrer Zarzuela & Helena Perrone, 2017. "Consumers’ costly responses to product-harm crises," Economics Working Papers 1571, Department of Economics and Business, Universitat Pompeu Fabra.
• Silviya Blagoeva (ed.), 2017. "Modern Logistics – Business And Education," Conferences of the Industrial business and logistics department, Publishing house Science and Economics Varna, number 1.
• Evgeni Stanimirov (ed.), 2017. "Marketing - Experience And Perspectives," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 1.
• Anusua Datta & Dhaval Dave, 2017. "Effects of Physician‐directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," Health Economics, John Wiley & Sons, Ltd., vol. 26(4), pages 450-468, April.
  • Anusua Datta & Dhaval M. Dave, 2013. "Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," NBER Working Papers 19592, National Bureau of Economic Research, Inc.
• Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," Economic Research Papers 269092, University of Warwick - Department of Economics.
  • Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," The Warwick Economics Research Paper Series (TWERPS) 1140, University of Warwick, Department of Economics.
  • Gregory S. Crawford & Lachlan Deer & Jeremy Smith & Paul Sturgeon, 2017. "The regulation of public service broadcasters: should there be more advertising on television?," ECON - Working Papers 268, Department of Economics - University of Zurich.
  • Crawford, Gregory & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters: Should there be more advertising on television?," CEPR Discussion Papers 12428, C.E.P.R. Discussion Papers.
• Goran Vlašiæ Emanuel Tutek, 2017. "Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 20(2), pages 1-10, November.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017. "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 37(2), pages 593-607.
• Kim, Min Jung, 2017. "How to Promote E-Commerce Exports to China: An Empirical Analysis," KDI Journal of Economic Policy, Korea Development Institute (KDI), vol. 39(2), pages 53-74.
• Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," Economic Research Papers 269092, University of Warwick - Department of Economics.
  • Gregory S. Crawford & Lachlan Deer & Jeremy Smith & Paul Sturgeon, 2017. "The regulation of public service broadcasters: should there be more advertising on television?," ECON - Working Papers 268, Department of Economics - University of Zurich.
  • Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," The Warwick Economics Research Paper Series (TWERPS) 1140, University of Warwick, Department of Economics.
  • Crawford, Gregory & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017. "The Regulation of Public Service Broadcasters: Should there be more advertising on television?," CEPR Discussion Papers 12428, C.E.P.R. Discussion Papers.

2016

• Carpenter, Ashley & Dharmasena, Senarath, 2016. "Effects Of Social Media Marketing On Small-Scale Horse Farms In The United States," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229860, Southern Agricultural Economics Association.
• Tomasz HERMANIUK, 2016. "Organic Food Market In Poland €“ Main Characteristics And Factors Of Development," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 63(1), pages 143-155, March.
• Keating, Barry P., 2016. "Analytics off the shelf: Using commercially available tools now," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 12-24, February.
• Earley, Seth & Maislin, Seth, 2016. "Data governance and digital transformation: Using the customer journey to define a framework," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 25-40, February.
• Unknown, 2016. "How is your system/360?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 4-5, February.
• Penzotti, Julie, 2016. "Marketing in the age of machine learning: How optimising personalisation granularity leads to better performance in a dynamic market," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 41-51, February.
• Leventhal, Barry, 2016. "Birds of a feather still flock together: The continuing relevance of geodemographics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 52-56, February.
• Maugain, Olivier, 2016. "The ‘devicefication’ of the car: Adding personal vehicles to the digital marketing mix," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 57-72, February.
• Alcaraz, Rafael, 2016. "Intuitive analytics: The same as analytic guessing?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 6-11, February.
• Ahlemeyer-Stubbe, Andrea & Horvath, Stephan, 2016. "Intelligent profiles and segments equals pure power for business: Combining profiles, segment and predictive analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 73-83, February.
• Latta, Michael & Clark, Melissa, 2016. "Maximising the value of a pharmaceutical line extension using discrete choice modelling, secondary data and market segmentation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(1), pages 84-91, February.
• Unknown, 2016. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 100-101, June.
• Wong, Dona, 2016. "Telling compelling stories with data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 102-104, June.
• Williamson, Dominic, 2016. "Using lift-testing to measure the true value of digital marketing in the cross-device world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 105-110, June.
• Keating, Barry P., 2016. "Text into numbers: Can marketers benefit from unstructured data?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 111-120, June.
• Thurber, Korey, 2016. "Customer-centricity and marketing attribution: Here is why it matters and how to get started," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 121-126, June.
• Howlett, Nigel, 2016. "Getting the most out of voice of the customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 127-132, June.
• Kwartler, Ted, 2016. "Logistic regression to identify organisational opportunities in customer surveys using R," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 133-143, June.
• Churchman, Richard, 2016. "Using neural networks and Monte Carlo techniques in data science: The value of Google DeepMind in general use," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 144-151, June.
• Jones, Colleen & Baker, Melinda, 2016. "Content intelligence: A case study at the American Cancer Society," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 152-161, June.
• Singh, Vikash & Banton, Sheena, 2016. "AutoNation: Driving customer loyalty in a fragmented industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 162-168, June.
• Bakopoulos, Vassilis & Stuart, Greg & Briggs, Rex, 2016. "Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T;, MasterCard and Walmart," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 169-179, June.
• van den Bos, Caroline, 2016. "`Geodemographics for Marketers: Using Location Analysis for Research and Marketing` by Barry Leventhal," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 180-181, June.
• Sterne, Jim, 2016. "`Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated` by Eric Siegel," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(2), pages 182-183, June.
• Unknown, 2016. "Marketing analytics leads to better marketing decisions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 188-189, September.
• Rogers, Bruce H., 2016. "Customers love your use of marketing data … not!," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 190-191, September.
• Frey, Jonathan & Ananyan, Sergei, 2016. "Analysis of Voice of Customer data through data and text mining," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 192-200, September.
• Copulsky, Jonathan & Bergstrom, Amy & Simone, Michael, 2016. "One tweak at a time: How analytics improved our content marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 201-212, September.
• Davenport, Thomas H. & Phillips, Judah, 2016. "The future of marketing automation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 213-224, September.
• Vidden, Chad & Vriens, Marco & Chen, Song, 2016. "Comparing clustering methods for market segmentation: A simulation study," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 225-238, September.
• Earley, Seth, 2016. "Bringing integrated digital marketing to the next level: How to measure engagement across the customer lifecycle for continuous program improvement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 239-254, September.
• Schultz, Don & Block, Martin & Viswanathan, Vijay, 2016. "The impulsivity challenge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 255-264, September.
• Stanton, Angela D’Auria & Stanton, Wilbur W., 2016. "The relationship between Big Data, data science, digital analytics and the skills and abilities needed to optimise marketing decisions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(3), pages 265-279, September.
• Unknown, 2016. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 284-285, November.
• Bughin, Jacques, 2016. "Ten big lessons learned from Big Data analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 286-295, November.
• Necsulescu, Nick, 2016. "Focusing on Small Data to drive big results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 296-303, November.
• Sagraves, Allison & Connors, Greg, 2016. "Capturing the value of data in banking," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 304-311, November.
• Cutler, Jennifer & Culotta, Aron, 2016. "Using online social networks to measure consumers’ brand perception," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 312-321, November.
• Cape, Pete, 2016. "Using mobile interviews to conduct product evaluations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 322-328, November.
• Mathew, Manu, 2016. "Attribution: Untangling the web of confusion — a primer for marketers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 329-339, November.
• Trusov, Michael & Ma, Liye, 2016. "Digital profiling on limited data: Application in display advertising," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 340-352, November.
• Zwanka, Russell J., 2016. "Examining intrapreneurship: Meal deals as traffic builders in food retail," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 2(4), pages 353-366, November.
• Chebat, Jean-Charles & Erradey, Oumama & Gélinas-Chebat, Claire & Roth, Yefim, 2016. "A sensory approach to brand confusion," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 101-115, March.
• Dahlen, Micael & Karsberg, John, 2016. "Time to forget everything we learned in the past about branding? The future is the future of branding," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 22-30, March.
• Peigh, Terry D. & Bowen, Adam, 2016. "The new trust imperative," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 31-38, March.
• Caravella, Andrew, 2016. "Global customer care strategies that build your brand by putting people first," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 39-50, March.
• Moody, Daryn, 2016. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 4-5, March.
• Cebula, Kerri & Dodds, Mark, 2016. "Celebrity endorsements and congratulatory messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 51-56, March.
• Blakeney, Jon, 2016. "What are the benefits of creating an omnichannel brand experience?," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 57-66, March.
• Bleedorn, Gina, 2016. "Changing conversations: Brand identity as discourse," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 6-21, March.
• Lece, Brendan, 2016. "Case study: Customer-centred transformation at E.ON," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 67-71, March.
• Gothard, Ann Marie, 2016. "Healthcare in a retail-oriented marketplace," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 72-82, March.
• Childs, Michelle L. & Jin, Byoungho, 2016. "A new age in clothing brand and retailer collaborations: Trends and recommendations for a successful partnership," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(1), pages 83-100, March.
• Tamplin, Robert, 2016. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 124-125, June.
• Ward, Jan, 2016. "Comment Building a brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 126-131, June.
• Daun, Winfried, 2016. "Disruption and coherence: Creating the ‘buzzߣ that builds a brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 132-141, June.
• Gregory, James R. & Bridwell, Hampton, 2016. "Innovative disruption: Utilising brand to manage and drive change," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 142-149, June.
• Pingol, Mark & Jacobs, Kate, 2016. "Digital is not different anymore: A review of findings and tactics to optimise execution and encourage consumer adaptation of in-store digital devices and signage," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 150-156, June.
• Perlmutter, Kevin & Bradshaw, Nora, 2016. "Addressing today’s top brand challenges with sonic identity," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 157-164, June.
• Tucker, Jeremy A., 2016. "Rethinking brand innovation from the inside out," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 165-177, June.
• Tucker, Jeremy A., 2016. "Rethinking brand innovation from the inside out," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 166-177, June.
• Morey, Timothy & Krajecki, Kristin, 2016. "Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 178-185, June.
• Karimova, Gulnara Z., 2016. "Application of group psychology to the brand community programme: Guidelines for creating a strong brand community," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 186-201, June.
• Raj, Zain, 2016. "The information economy is dead: What CMOs should do now," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 202-208, June.
• Lee, David, 2016. "The Big Data Bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 209-217, June.
• Richelieu, André, 2016. "Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalisation in Sport’ (IMSIS)," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(2), pages 218-231, June.
• Morrison, Gwen, 2016. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 236-237, December.
• Greene, Lucie, 2016. "The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 238-244, December.
• Gutfreund, Jamie, 2016. "Move over, Millennials: Generation Z is changing the consumer landscape," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 245-249, December.
• Kraemer, Zachary, 2016. "The joy of not being sold anything: Shopping through the eyes of the Millennial shopper," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 250-255, December.
• Tysh, Carly, 2016. "Bright lights, big city, small boxes: Designing for the New York norms," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 256-265, December.
• Bird, Jon, 2016. "Switching off TV, turning on touchpoints: New ways to communicate in a new world," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 266-274, December.
• Gertz, Oliver & Mcglashan, Deirdre, 2016. "Programming the purchase funnel," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 275-281, December.
• Lennox, Alasdair & Shields, Aaron & Guilar, Piers, 2016. "A very British Black Friday: Retailers lose out as Black Friday becomes the domain of discounters," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 282-288, December.
• Larsen, Mikkel Christian, 2016. "How the merging of offline and online data, and an omni-channel, data-driven approach substantially increased Ford Denmark’s marketing performance," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 289-293, December.
• Castelo, Marcelo, 2016. "Half the world without Internet: How brands can boost access to data on mobile phones," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 294-297, December.
• Marcotte, David & Morrison, Gwen, 2016. "Retailing in disruptive markets," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 298-311, December.
• Gildenberg, Bryan, 2016. "Reach, resonance and returns: A guide to finding success in a slow-growing, extraordinary world," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 312-327, December.
• Greenhalgh, Tim, 2016. "Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 328-333, December.
• Stel, Jon, 2016. "Old rules for a brave new world," Journal of Brand Strategy, Henry Stewart Publications, vol. 5(3), pages 334-340, December.
• Beniflah, Jake, 2016. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 121-121, February.
• Becerra, Enrique & Chapa, Sindy & Cooley, Delonia, 2016. "The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 122-137, February.
• Valdés, M. Isabel & Beniflah, Jake, 2016. "Estimating the value of the US multicultural shopper in the independent retail channel: An In-Culture™ analysis," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 138-147, February.
• Burgos, David, 2016. "Total market: Insights driving strategy in a multicultural nation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 148-153, February.
• Han, Xiaoqi & Tsai, Sunny Wanhsiu, 2016. "Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 154-169, February.
• Beniflah, Jake & Hughes, Brian, 2016. "An industry response: There is a better way to target the US Hispanic television audience," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 170-179, February.
• Hornikx, Jos & Nijhuis, Jolien, 2016. "The potential effect of cultural priming on the effectiveness of cultural value adaptation in Western Europe," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 180-188, February.
• Stewart, David W., 2016. "Where is marketing research headed in the 21st century?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 189-192, February.
• Stipp, Horst, 2016. "Using neuroscience to improve ad impact: How new research tools can advance cultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 193-202, February.
• Alligood, Douglass L., 2016. "The diversity of diversity," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 203-206, February.
• Dwesar, Rishi & Kesharwani, Ankit, 2016. "Website content adaptation as a response to cultural differences: A study of US and Indian versions of US corporate websites," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(2), pages 207-218, February.
• Strassburger, Jennifer & Herold, Stephanie & Villa, Aaron, 2016. "Empathy in action: Moving toward patient-centric care for multicultural type 2 diabetes patients," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 21-32, October.
• Chun, Wootae, 2016. "Linking loyalty programmes to cross-cultural marketing strategy: Implications for US Hispanic consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 33-42, October.
• Poole, Sonja Martin & Garrett-Walker, J., 2016. "Are future business professionals ready for multicultural marketing? An empirical investigation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 43-50, October.
• Unknown, 2016. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 5-5, October.
• Kim, Yuna & Chen, Steven, 2016. "Designing cultural products for Asian–American consumers: A conceptual framework," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 51-58, October.
• Vallejo, Jody Agius, 2016. "The Mexican American middle class: How heterogeneity in class backgrounds affects integration experiences," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 59-69, October.
• Farfan, Javier & Beniflah, Jake, 2016. "The future has arrived: Targeting the multicultural population is a proven growth strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 6-8, October.
• Pashupati, Kartik & Ellis, Andy & Morse, David, 2016. "Can a total market ad strategy appeal to multiple ethnic groups?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 70-83, October.
• Leslie, Neleen S. & Beniflah, Jake, 2016. "Measuring brand loyalty among the US Hispanic population: A within-group study in the carbonated soft drink (CSD) category," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 84-98, October.
• Caldwell-Harris, Catherine & Aycicegi-Dinn, Ayse, 2016. "Emotionality differences between a native and foreign language: Implications for cultural marketing strategies," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 9-20, October.
• Beniflah, Jake, 2016. "The conceptualisation and measurement of bidimensional multigroup ethnic identity: A pilot study among US Hispanics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 2(1), pages 99-107, October.
• Beckett, Simon, 2016. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 292-293, February.
• Mooney, Michael & Slobodian, Stephanie, 2016. "Seeing the wood for the trees: Fixing large undefined problems in digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 294-303, February.
• Farsaii, Pedram, 2016. "Get the most out of web traffic: Tactics and strategies to increase on-site conversion," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 304-313, February.
• Rogers, Bruce H., 2016. "Publish or perish: Why chief marketing officers must become publishers to drive growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 314-330, February.
• Wilcox, Matt, 2016. "The seven most effective digital marketing strategies for banks," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 331-337, February.
• Gupta, Ankur & Jhunjhunwala, Kishore, 2016. "Analysing brand sentiment with social media and open source Big Data tools," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 338-347, February.
• Busby, John, 2016. "Business is calling: Click-to-call and mobile marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 348-352, February.
• Xanthopoulos, Petros & Panagopoulos, Orestis Panos & Bakamitsos, Georgios A. & Freudmann, Elizabeth, 2016. "Hashtag hijacking: What it is, why it happens and how to avoid it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 353-362, February.
• Wilcox, Gary B. & Moore, Mercer, 2016. "The impact of social media on return on investment: Registrations and revenue," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 363-371, February.
• Leonhardt, James M. & Query, Tim, 2016. "Marketing health insurance in social media: A two-stage approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(4), pages 372-380, February.
• Caig, James, 2016. "Humanising the brand in a digital age," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 17-24, May.
• Joshi, Parinda, 2016. "Tactics to enrich customer data for higher return on e-mail marketing investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 25-34, May.
• Weise, Sarah, 2016. "A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 35-53, May.
• Beckett, Simon, 2016. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 4-5, May.
• Killian, Ginger & Hulland, John, 2016. "Marketing promotions in social network games: Making them work," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 54-69, May.
• Busk, Doug, 2016. "How Coca-Cola Journey transformed corporate communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 6-16, May.
• Roberts, Sherry J. & Geho, Patrick R. & Hall Webb, Susan, 2016. "Which social media channels are most frequently used by small businesses and does the choice reflect the age of the business?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 70-81, May.
• Vanhonacker, Wilfried R., 2016. "Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(1), pages 82-93, May.
• Beckett, Simon, 2016. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 100-101, August.
• Li, Yi, 2016. "Using data to build always-on valuable experience throughout the consumer journey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 102-111, August.
• Cornwall, Jack, 2016. "How to measure and strategise content growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 112-122, August.
• Lapides, Marc & Chen, Caroline, 2016. "If a planetarium can do it, so can you: How brands can shift toward an experience-led model," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 123-130, August.
• O’Neil, Theresa, 2016. "Brands need realistic reviews to balance flawless five-star perception online," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 131-140, August.
• Spiers, William & Williams, Andrew, 2016. "Riding a tidal wave: Managing reputation in the face of an industry sea change," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 141-148, August.
• Woodward, Philip, 2016. "Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 149-156, August.
• Sciarrino, JoAnn & Prudente, John, 2016. "She’s just not that into you: The mediating impact of brand attachment on digital interactions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 157-169, August.
• Zhang, Shuoyang, 2016. "Creating Facebook applications to understand network effects on consumer behaviour," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 170-177, August.
• Chiang, I-Ping & Huang, Lin-Han & Lo, Shih-Hui, 2016. "Measuring the effects of social media marketing: Adoptions, engagement and consequences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 178-190, August.
• Gupta, Nimit, 2016. "Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(2), pages 191-198, August.
• Beckett, Simon, 2016. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 205-206, December.
• Koch, Matt, 2016. "A peek behind the curtain: How the Chicago Bears engage their social media followers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 207-216, December.
• Snyder, Tamara & Honig, David, 2016. "Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 217-231, December.
• Federico, Francesco, 2016. "Using predictive analytics to morph marketing in real time: A consumer electronics case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 232-242, December.
• Fuller, Grant, 2016. "Prevent, plan, manage: Social media strategy for crisis communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 243-250, December.
• Wang, Shu, 2016. "From social media to innovation and marketing intelligence: A simulation to forecast online review and rating performance," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 251-262, December.
• Dodd, Christian & Koch, Nathan & Morein, Max, 2016. "Creating meaningful real-world brand experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 263-274, December.
• Hachtmann, Frauke, 2016. "A case for case studies: The effective use of case studies in the college classroom," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 275-278, December.
• Pokrywczynski, James & Lu, Hang, 2016. "Brand tracking on social media: The role of country-of-origin perceptions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 279-291, December.
• Mai, Nguyen Thi Tuyet & Hao, Nguyen Anh & Huong, Phung Thi Xuan, 2016. "The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 4(3), pages 292-309, December.
• Dobies, Tony & Nelson, Candace, 2016. "Snapchat: Higher education’s new key to current and prospective student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 17-25, May.
• Mackey, Pete & Melichar, Charlie & Moran, Melanie, 2016. "Communicating impact: Building a powerful development and communications relationship," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 26-34, May.
• Gardner, Brian, 2016. "Managing adversity in a fundraising campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 35-42, May.
• Unknown, 2016. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 4-5, May.
• Gaus, Charlene M., 2016. "Recognising the contributions of alumni affiliate groups and volunteers: Penn State Alumni Association model," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 43-50, May.
• Gabbert, Jeri Patricia & Wright, Leeann Z., 2016. "Creating a culture of philanthropy starts with current students," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 51-62, May.
• Silvey, Brock, 2016. "Just asking: How and why Northwestern University established a system of fundraiser accountability metrics," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 6-16, May.
• Fahey, Mike, 2016. "How we built an alumni advocacy programme befitting a great university," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 63-73, May.
• Moore, Rebecca, 2016. "‘Our Stories’: Why Randolph School’s students wrote the viewbook," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 74-81, May.
• Cavalcanti, Emily, 2016. "More than a pretty picture: How to positively disrupt the university holiday card formula," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(1), pages 82-92, May.
• Unknown, 2016. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 100-101, September.
• Karol, Kristofer, 2016. "Snap (or Tweet) out of it: Now is the time to allocate resources to higher education social media efforts," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 102-110, September.
• Gould, Dean, 2016. "The evolution of brand journalism and its natural fit with university marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 111-119, September.
• Reeves, Julie & Chiron, Julie, 2016. "Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 120-134, September.
• Moss, Christy & Burnette, Kristin, 2016. "Positioning an annual giving programme for maximum impact: An Illinois case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 135-143, September.
• Mcclellan, Caroline, 2016. "Miami University: A case study of young alumni programmes," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 144-155, September.
• Brouwer, Hans, 2016. "Why and how universities should develop a ‘network’ communications department," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 156-164, September.
• Maguire, Ryan, 2016. "Best practices for diverse and authentic engagement and leadership support in higher education social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 165-176, September.
• Jacklin, Debra & Gardiner, John, 2016. "Being brave with the brand: Vancouver Island University’s #ILearnHere Instagram campaign and the power of content marketing through social visual communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 177-190, September.
• Mcginnis, Mara, 2016. "Creating a brand strategy for a college of art, design, and architecture: Case study of Pratt Institute," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(2), pages 191-197, September.
• Unknown, 2016. "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 204-205, December.
• Falconetti, Angela M. Garcia, 2016. "Major giving fuels community colleges as economic engines: A journey in major gift programming," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 206-213, December.
• Bradwell, Jenna, 2016. "Clickbait, culturejacking and curated content: Your keys to killing it on social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 214-226, December.
• Johannesson, James, 2016. "Why data quality programmes are important for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 227-235, December.
• Krause, Mary Katherine, 2016. "How to get employees to live the brand: Employee engagement and the role of the CEO," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 236-248, December.
• Lehné, Margarete & Rümmele, Klaus, 2016. "Applying a cross-media strategy: How to match diverse information needs with user communication preferences," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 249-260, December.
• Diemar, Jeanette De, 2016. "Creating an in-house integrated marketing and communications strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 261-271, December.
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• Quinn, Stephanie Mcbride, 2016. "Integrated marketing for annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 273-286, December.
• Evans, Emma, 2016. "Delivering an engaging college marketing strategy in a highly competitive sector," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 1(3), pages 287-293, December.
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• Yuichiro Kamada & Aniko Ory, 2016. "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers 2048, Cowles Foundation for Research in Economics, Yale University.
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• Shakir Hafeez & Kinza Munaf & Komal Zahid & Madiha Tariq & Shaza Shabbir & Sana Khan, 2016. "Think Outside the Box and Move beyond the Market Share," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1048-1054.
• Melahat Arýklý & Güven Arýklý, 2016. "Science of Semiology: Apply to an Event," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1074-1079.
• Anwar Khan & Rosman Bin Md Yusoff, 2016. "Psychometric Testing of Oldenburg Burnout Inventory among Academic Staff in Pakistan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 683-687.
• Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi, 2016. "The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students," International Review of Management and Marketing, Econjournals, vol. 6(1), pages 1-10.
• Abdullah Ahmed Nasser Ghasham & Nik Ab Halim Nik Abdullah & Noor Hasmini Abd Ghani, 2016. "The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms," International Review of Management and Marketing, Econjournals, vol. 6(2), pages 192-198.
• Anwar Khan & Rosman Bin Md Yusoff, 2016. "A Study on Dynamic Links between Resources, Work Engagement and Job Performance in Academia of Pakistan," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 544-550.
• Felicia Naatu, 2016. "Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 551-558.
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• Hashed Ahmad Mabkhot & Hashed Ahmad Mabkhot & Salniza MD Salleh & Hasnizam Shaari, 2016. "The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 596-602.
• Siti Falindah Padlee & Siti Nur ‘Atikah Zulkiffli, 2016. "Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from Two Public Universities in Tere," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 460-466.
• Shakir Hafeez & Kinza Munaf & Komal Zahid & Madiha Tariq & Shaza Shabbir & Sana Khan, 2016. "Think Outside the Box and Move beyond the Market Share," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1048-1054.
• Melahat Arýklý & Güven Arýklý, 2016. "Science of Semiology: Apply to an Event," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 1074-1079.
• Anwar Khan & Rosman Bin Md Yusoff, 2016. "Psychometric Testing of Oldenburg Burnout Inventory among Academic Staff in Pakistan," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 683-687.
• Pepall, Lynne & Reiff, Joseph, 2016. "The “Veblen” effect, targeted advertising and consumer welfare," Economics Letters, Elsevier, vol. 145(C), pages 218-220.
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• Fatos UKAJ, 2016. "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 39-45.
• Andreea STATE, 2016. "La sémiotique de la blague dans la publicité vs la bande annonce du film d'animation," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 26-47.
• Laëtitia CONDAMIN & Valérie-Inés DE LA VILLE & Cristina BĂDULESCU, 2016. "Registres de justification des managers face à la polémique de l’huile de palme : transition vers un marketing plus responsable?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2-3, pages 37-44.
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• Choi, Jay Pil & Nahm, Jae, 2016. "Merger Simulation In An Open Economy," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 57(1), pages 53-66, June.
• Ramon Corona & Mary Beth McCabe & Susan Silverstone, 2016. "Best Practices In Marketing Education: Undergraduate Marketing Programs At National University," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 8(1), pages 71-88.
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• Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Sabrina Ivonne Rodriguez Ogaz, 2016. "The Implementation Of Conjoint Analysis To Measure The Attributes Of Xcaret Park," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(3), pages 49-56.
• Tareq N. Hashem, 2016. "How Do Customers Digest Pictorial Ads From A Psychological Perspective?," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 10(4), pages 43-54.
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• Alcántara-Pilar, Juan Miguel & del Barrio-García, Salvador, 2016. "El Papel Moderador Del Diseño Web Y La Cultura Del País En La Respuesta Del Consumidor Online. Una Aplicación A Los Destinos Turísticos / The Moderator Role Of Web Design And Culture Of The Country In," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(2), pages 78-87.
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  • Christian Catalini & Catherine Tucker, 2016. "Seeding the S-Curve? The Role of Early Adopters in Diffusion," Working Papers 16-02, NET Institute.
• Eugen Petac & Andreea-Oana Petac, 2016. "The Challenge of Private Cloud for the Digital Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 373-379, July.
• Eugen Petac & Andreea-Oana Petac, 2016. "About Security Solutions in Fog Computing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 380-385, July.
• Álvaro Garrido Morgado & Oscar González Benito & Mercedes Martos Partal, 2016. "Influencia de la calidad percibida del producto en la efectividad de diferentes estímulos comerciales: presentaciones especiales en el establecimiento & folletos publicitarios," DOCFRADIS Working Papers 1601, Catedra Fundación Ramón Areces de Distribución Comercial, revised Dec 2016.
• Villena Manzanares, Francisco, 2016. "El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles || The export performance in manufacturing SMEs through a structural model based on intangib," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 21(1), pages 160-187, June.
• Ivanova Natalya, 2016. "Аналіз Динаміки Ринків Маркетингових Сервісів В Аспекті Антикризового Стратегічного Управління [The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Cri," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(12(17)), pages 6.1-6.7, December.
• Hussain, Safdar & Ahmed, Wasim & Rabnawaz, Ambar & Jafar, Rana Muhammad Sohail & Saqib, Zulkaif Ahmed & Ullah, Sana & JianZhou, Yang, 2016. "Client Intentions and Buying Behavior with Regard of Dairy Products-Review," MPRA Paper 70383, University Library of Munich, Germany.
• Alvi, Mohsin & Ikram, Midra & Mirza, Mohammad Haris & Khan, M. Mubashir Q., 2016. "The Perception of People Regarding Selection of Petrol Pump in Karachi," MPRA Paper 71897, University Library of Munich, Germany.
• Castillo-Sam, Eva Marie & Tormis, Jeaneth & Murcia, John Vianne, 2016. "A Model of Business Innovation in the Context of Micro, Small and Medium Enterprises in Davao Del Sur," MPRA Paper 72644, University Library of Munich, Germany, revised Jun 2016.
• Reddy, Kotapati Srinivasa, 2016. "Corporate Restructuring in the Asian electronics market: Insights from Philips and Panasonic," MPRA Paper 73663, University Library of Munich, Germany, revised 2016.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016. "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper 74941, University Library of Munich, Germany, revised 17 Nov 2016.
• Metali, Dr, 2016. "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper 77675, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Inspired Branding," MPRA Paper 84153, University Library of Munich, Germany.
• Goslar, Alex, 2016. "Marketing Communication," MPRA Paper 85185, University Library of Munich, Germany.
• Martins, Marco, 2016. "Gastronomic tourism and the creative economy," MPRA Paper 87883, University Library of Munich, Germany.
• Hameed, Irfan & Jamal Siddiqui, Siraj & Husain, Javed, 2016. "Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring," MPRA Paper 91771, University Library of Munich, Germany.
• Zuzana Chytkova & Dorthe Brogård Kristensen, 2016. "The Health-Related Market in Czech Republic and Denmark: An Exploration of Consumption Experiences," Central European Business Review, Prague University of Economics and Business, vol. 2016(3), pages 38-51.
• Pablo Kurlat & Florian Scheuer, 2021. "Signalling to Experts," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 88(2), pages 800-850.
  • Florian Scheuer & Pablo Kurlat, 2016. "Signaling to Experts," 2016 Meeting Papers 501, Society for Economic Dynamics.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," NBER Working Papers 23817, National Bureau of Economic Research, Inc.
  • Scheuer, Florian & Kurlat, Pablo, 2017. "Signaling to Experts," CEPR Discussion Papers 12293, C.E.P.R. Discussion Papers.
  • Pablo Kurlat & Florian Scheuer, 2017. "Signaling to Experts," CESifo Working Paper Series 6655, CESifo.
• Ionela-Roxana GLAVAN & Andreea MIRICA & Bogdan Narcis FIRTESCU, 2016. "The Use of Social Media for Communication In Official Statistics at European Level," Romanian Statistical Review, Romanian Statistical Review, vol. 64(4), pages 37-48, December.
• Grazyna Smigielska & Sylwia Wisniewska, 2016. "Marketing Innovations in Retail Trade (Innowacje marketingowe w handlu detalicznym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(57), pages 57-70.
• Anna Wielicka-Regulska & El¿bieta Gorynska-Goldmann & Michal Gazdecki, 2016. "Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 109-124.
• Dagmara Stangierska & Hanna Gorska-Warsewicz, 2016. "Traditional Marketing, Relationship Marketing and Experiential Marketing of Services and Product Brands: Communication with the Consumer on Facebook Portal (Marketing tradycyjny, relacji i doswiadczen," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 14(58), pages 125-137.
• Wenyan Zhou & Oliver Hinz, 2016. "Determining profit-optimizing return policies – a two-step approach on data from taobao.com," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 103-114, May.
  • Zhou, Wenyan & Hinz, Oliver, 2016. "Determining Profit-Optimizing Return Policies - A Two-Step Approach on Data from Taobao.com," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 84851, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Ezlika Ghazali & Bang Nguyen & Dilip S. Mutum & Amrul Asraf Mohd-Any, 2016. "Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 157-171, May.
• Felicia Constantin & Androniki Kavoura, 2016. "Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 185-196, Springer.
• Konstantinios Koronios & Marina Psiloutsikou & Athanasios Kriemadis & Petros Kolovos, 2016. "The effect of perceived motivation of sports sponsorship: Evidence from basketball fans," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, vol. 9(2), pages 33-45, June.
• Doh-Shin Jeon & Byung-Cheol Kim & Domenico Menicucci, 2022. "Second-Degree Price Discrimination by a Two-Sided Monopoly Platform," American Economic Journal: Microeconomics, American Economic Association, vol. 14(2), pages 322-369, May.
  • Jeon, Doh-Shin & Menicucci, Domenico & Kim, Byung-Cheol, 2016. "Second-degree price discrimination by a two-sided monopoly platform," CEPR Discussion Papers 11488, C.E.P.R. Discussion Papers.
  • Jeon, Doh-Shin & Kim, Byung-Cheol & Menicucci, Domenico, 2016. "Second-degree Price Discrimination by a Two-sided Monopoly Platform," TSE Working Papers 16-690, Toulouse School of Economics (TSE), revised Jun 2020.
• Pepall, Lynne & Reiff, Joseph, 2016. "The “Veblen” effect, targeted advertising and consumer welfare," Economics Letters, Elsevier, vol. 145(C), pages 218-220.
  • Lynne Pepall & Joseph Reiff, 2016. "The "Veblen" Effect, Targeted Advertising and Consumer Welfare," Discussion Papers Series, Department of Economics, Tufts University 0815, Department of Economics, Tufts University.
• Shelegia, Sandro & Wilson, Chris, 2016. "A Generalized Model of Sales," EconStor Preprints 147411, ZBW - Leibniz Information Centre for Economics.
  • Sandro Shelegia & Chris M. Wilson, 2016. "A generalized model of sales," Economics Working Papers 1541, Department of Economics and Business, Universitat Pompeu Fabra.
  • Chris M. Wilson & Sandro Shelegia, 2016. "A Generalized Model of Sales," Working Papers 934, Barcelona School of Economics.
• Inga Jonaityte, 2016. "Experts' versus Consumers' Perception of Financial Products," Working Papers 19, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
• Costa e Silva Susana & Saraiva Lucénio, 2016. "Understanding Changes on the Country-of-origin Effect of Portugal," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 61(3), pages 3-19, December.
• Brzozowska Anna & Niedziółka Arkadiusz, 2016. "Management in Agritourism Promotion as an Element of Support Agritourism Services by Local Authorities," Valahian Journal of Economic Studies, Sciendo, vol. 7(2), pages 17-24, December.
• Jochen Wirtz, 2016. "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, September.
• Ćosić, Dijana, 2016. "Future Development of Customer Analytics in Marketing," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 188-195, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Chris M. Wilson & Sandro Shelegia, 2016. "A Generalized Model of Sales," Working Papers 934, Barcelona School of Economics.
  • Shelegia, Sandro & Wilson, Chris, 2016. "A Generalized Model of Sales," EconStor Preprints 147411, ZBW - Leibniz Information Centre for Economics.
  • Sandro Shelegia & Chris M. Wilson, 2016. "A generalized model of sales," Economics Working Papers 1541, Department of Economics and Business, Universitat Pompeu Fabra.
• Kevin McLaughlin & Daniel Friedman, 2016. "Online Ad Auctions: An Experiment," Working Papers 16-05, Chapman University, Economic Science Institute.
  • McLaughlin, Kevin & Friedman, Daniel, 2016. "Online ad auctions: An experiment," Discussion Papers, Research Professorship Market Design: Theory and Pragmatics SP II 2016-501, WZB Berlin Social Science Center.
• Dijana Cosic, 2016. "Neuromarketing in market research," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 14(2), pages 139-147.

2015

• Chaminda Karunaratna, 2015. "Propensity To Customer Switching: A Review On Apparel Stores," European Journal of Business and Economics, Central Bohemia University, vol. 10(2), pages 6951:10-695, January.
• Beena Saji & Reshma John & Malini Nair & Roudaina Houjeir, 2015. "Process Of Governance In Advertisement Regulation In The United Arab Emirates," European Journal of Business and Economics, Central Bohemia University, vol. 10(2), pages 6991:10-699, January.
• Aleksandar Grubor & Dražen Marić, 2015. "Contemporary Consumer In The Global Environment," CBU International Conference Proceedings, ISE Research Institute, vol. 3(0), pages 028-036, September.
• Meda Roxana Burghelea & Ioan Plaias & Jaafar El-Murad, 2015. "The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 377-392, July.
• Leslie J. Verteramo Chiu & Jura Liaukonyte & Miguel I. Gómez & Harry M. Kaiser, 2017. "Socially responsible products: what motivates consumers to pay a premium?," Applied Economics, Taylor & Francis Journals, vol. 49(19), pages 1833-1846, April.
  • Chiu, Leslie J. Verteramo & Gomez, Miguel I. & Liaukonyte, Jura & Kaiser, Harry M., 2015. "Socially Responsible Products: What Motivates Consumers to Pay a Premium?," 2016 Allied Social Sciences Association (ASSA) Annual Meeting, January 3-5, 2016, San Francisco, California 212829, Agricultural and Applied Economics Association.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015. "„Zöld Energiával, A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése, Egy Primer Kutatás Tükrében," Journal of Central European Green Innovation, Karoly Robert University College, vol. 3(3), pages 1-17.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015. "„Zöld Energiával A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése A 7c Alapján," Acta Carolus Robertus, Karoly Robert University College, vol. 5(01), pages 1-10.
• Szeberényi, András & Domán, Szilvia & Tamus, Antalné, 2015. "„Zöld Energiával A Zöld Magyarországért” Weboldal Marketing Szempontú Elemzése A 7c Alapján," Acta Carolus Robertus, Karoly Robert University College, vol. 5(01), pages 1-10.
• Patricea Elena BERTEA, 2015. "From Fearful To Trustful – How Perceived Risk Dimensions In E-Commerce Differentiate Between Consumers," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 15, pages 45-54, June.
• Unknown, 2015. "Mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 108-109, January.
• Rimmon, Tamar & Stubbs, Dan, 2015. "Adapting to the elusive loyalty of the mobile audience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 110-116, January.
• Zaharchuk, Amber & Meares, Chris, 2015. "ESPN’s approach to a mobile analytics implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 117-121, January.
• Pun, Ray, 2015. "Mobile analytics: Essential for business maturation in the digital marketing era," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 122-128, January.
• Johannessen, Christopher M., 2015. "Orchestrating mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 129-138, January.
• Even, Alon, 2015. "Where mobile fits in the marketing funnel sandwich," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 139-145, January.
• Pavan, Enrico, 2015. "How data and user behaviour analysis impacts sales — especially via mobile," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 146-153, January.
• Hadley, Loren, 2015. "Mastering the fundamentals of mobile analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 154-160, January.
• Pearlman, Andrew, 2015. "So you need a mobile analytics strategy? Six key areas to cover for new developers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 161-167, January.
• Patterson, Laura, 2015. "General papers - Marketing analytics How best-in-class marketers use alignment and accountability for value creation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 168-174, January.
• Meijer, Carlo R.W. De & Majumdar, Anupam, 2015. "Big Data analytics for transaction banking: The differentiator," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 175-185, January.
• Johannessen, Christopher M., 2015. "`Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science` by Thomas W Miller," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(2), pages 186-187, January.
• Unknown, 2015. "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 196-197, July.
• Gardé, Vaibhav, 2015. "Measuring the success of social marketing campaigns with web/digital analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 198-205, July.
• Sterne, Jim, 2015. "Discovering discovery: Data discovery best practices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 206-213, July.
• Bridger, Darren & Noble, Thom, 2015. "New tools and techniques for understanding non-conscious consumer decisions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 214-220, July.
• Grigsby, Mike, 2015. "Using survival analytics to estimate lifetime value," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 221-225, July.
• Sassoon, Yali, 2015. "The unified log: What it is and how it is changing marketing analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 226-236, July.
• Shi-Nash, Dr Amy, 2015. "Mining the gold in customer data to uncover your competitive advantage," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 237-242, July.
• Wenzek, Hagen & Pangaro, Paul, 2015. "Planning and implementing conversation-led marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 243-251, July.
• Viswanathan, Vijay & Schultz, Don E & Block, Martin, 2015. "Media usage patterns of social media users," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 252-266, July.
• Farris, Paul W. & Hanssens, Dominique M. & Lenskold, James D. & Reibstein, David J., 2015. "Marketing return on investment: Seeking clarity for concept and measurement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 267-282, July.
• Johannessen, Christopher M., 2015. "`Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight` by Colin Strong," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 283-284, July.
• Unknown, 2015. "Special issue on data visualisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 292-295, October.
• Earley, Seth, 2015. "Visualisation: The last mile of analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 296-298, October.
• Dykes, Brent, 2015. "Data storytelling: What it is and how it can be used to effectively communicate analysis results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 299-313, October.
• Hadley, Loren, 2015. "What can data journalists teach us about being more effective analysts?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 314-319, October.
• Pica, Lea, 2015. "How to avoid the six most common analytics data visualisation mistakes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 320-330, October.
• Brackett, Kerry E. & Pal, Sumit, 2015. "Creating high-impact visualisations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 331-341, October.
• Robbins, Naomi B. & Robbins, Joyce, 2015. "A review of frequently overlooked best practices for graphs," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 342-349, October.
• Vriens, Marco & Alves, Alessandro Martins, 2015. "Integrated competition and customer analysis: Managing market share efficiently," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 350-362, October.
• Croft, Justin, 2015. "Advanced next best offer marketing using predictive analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 363-376, October.
• Gross, Ted, 2015. "An overwhelming amount of data: Applying chaos theory to find patterns within big data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 377-387, October.
• Earley, Seth, 2015. "`Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence` by Steven Struhl," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 388-390, October.
• Earley, Seth, 2015. "`Marketing Analytics: A Practical Guide to Real Marketing Science` by Mike Grigsby," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(4), pages 391-393, October.
• Moody, Daryn, 2015. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 308-309, January.
• Perez, Bea, 2015. "The power of sustainability to create shared value: Coca-Cola demonstrates that doing good is good for business," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 310-315, January.
• Singer, Tricia Elwell, 2015. "Shell's response and brand management during industry crises," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 316-321, January.
• Bresciani, Lorenzo & Ewing, Mike, 2015. "Brand building in the digital age: The ongoing battle for customer influence," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 322-331, January.
• Fink, Carly, 2015. "Rise from the rough: The growing demands on the brown diamond market," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 332-338, January.
• Jones, Stacy, 2015. "Standing out in a saturated market: Engaging consumers through product placement," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 339-349, January.
• Bailey, Christopher K. & Knepler, Ben & Vanlombeek, Patrick, 2015. "Creating flexible global brands in federated organisations: A case study from a global not-for-profit," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 350-356, January.
• Zahay, Debra & Schultz, Don E. & Kumar, Archana, 2015. "Reimagining branding for the new B2B digital marketplace," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 357-372, January.
• Bodla, B. S. & Diwan, Saloni Pawan, 2015. "Investigating the congruence among the positioning strategies of three Indian car brands," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 373-386, January.
• Piong, Chee, 2015. "Perceived status enhancement, brand involvement and brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(4), pages 387-398, January.
• Freedman, Kevin, 2015. "How to run a global marketing campaign that meets local needs without damaging the brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 15-26, March.
• Fromm, Jeff & Butler, Cherryh & Dickey, Chris, 2015. "How to engage Millennials: Re-imagining the consumer as a partner, not a target audience, to increase engagement," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 27-36, March.
• Aaker, David, 2015. "Four ways digital works to build brands and relationships," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 37-48, March.
• Moody, Daryn, 2015. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 4-5, March.
• Jasperse, Alexander, 2015. "Executing the brand: Emerging digital brand execution tools and the role of employees in developing on-brand materials," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 49-57, March.
• Duesterhaus, Alan P., 2015. "Strengthening brand positioning through price transparency in higher education," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 58-69, March.
• Major, Noreen, 2015. "Corporate giving at the Shakespeare Theatre Company, Washington, DC: ‘I can no other answer make but thanks, and thanks; and ever thanks’," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 6-14, March.
• Rohn, Ulrike & Baumann, Sabine, 2015. "Media brands in social network sites: Problems German media companies have faced and lessons they have learned," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 70-82, March.
• Fortunato, John A., 2015. "Sponsorship and the Elaboration Likelihood Model: BMW's 2014 Winter Olympic brand strategy," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(1), pages 83-95, March.
• Tamplin, Robert, 2015. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 104-105, August.
• Bear, Meg, 2015. "Survival of the fittest: Using social media to thrive in the 21st century," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 106-113, August.
• Rizzo, Tony, 2015. "Maximising results with data-driven financial marketing strategies," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 114-126, August.
• Oldani, Heather, 2015. "Six key principles for identifying and ensuring success in marketing channels," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 127-133, August.
• Bughin, Jacques, 2015. "Social media rewired," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 134-142, August.
• Seddon, Joanna, 2015. "Linking brand to business financials: How brand valuation has helped DuPont unlock the value of its portfolio," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 143-153, August.
• Neitzel, Janice, 2015. "Sustainable sourcing to innovate a private brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 154-160, August.
• Strachan Chun, Gaynor & Greenstein, M. A. & Kornfeld, Sarah, 2015. "Reading between the lines: Uncovering customer insights to deliver exceptional customer experiences," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 161-167, August.
• Giovanis, Kristen, 2015. "Building a global brand with corporate e-learning: Challenges, solutions and best practices for international businesses," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 168-176, August.
• Haig, Bill, 2015. "Brand credibility measurement: A new measure for brand equity/brand value: Part 1," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 177-189, August.
• Jones, Stacy, 2015. "`Branded Entertainment: Dealmaking Strategies & Techniques for Industry Professionals` by Stacy Jones," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 190-191, August.
• Nacinovich, Jr, 2015. "`B®and Psychology: Consumer Perceptions, Corporate Reputations` by Mario R. Nacinovich and Jennifer M. Barrett," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 192-194, August.
• Rozin, Randall, 2015. "`Creating Value, the Theory and Practice of Marketing Semiotics Research` by Randall Rozin," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(2), pages 195-195, August.
• Moody, Daryn, 2015. "Consumer branding," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 200-200, October.
• Morrison, Gwen & Humlen, Anneliza, 2015. "People powered brands: How companies can inspire consumer action," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 201-216, October.
• King, Helena, 2015. "Overcoming the barriers of the assisted living market: Developing successful marketing campaigns to connect with an over-50s audience," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 217-223, October.
• Tasgal, Anthony, 2015. "Why we don't think the way we think we think: The theory and application of behavioural economics," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 224-232, October.
• Mathews, Brandon, 2015. "Noble motives and net results: Micro-insurance in the supply chain — building revenue and customer loyalty while improving community resilience in fast-growing markets," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 233-247, October.
• Hollensen, Svend & Schimmelpfennig, Christian, 2015. "Developing a glocalisation strategy: Experiences from Henkel's product launches in the Middle East and Europe," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 248-258, October.
• Reeves, Martha, 2015. "21c Museum Hotels: A company breaking branding and product conventions," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 259-266, October.
• Myers, Beth, 2015. "Cause-related marketing campaigns: Do consumer perceptions and brand motivations matter?," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 267-280, October.
• Stöttinger, Barbara & Penz, Elfriede & Khan, Mubbsher Munawar, 2015. "Consumer and vendor perceptions of sport goods counterfeits in four counterfeit hubs," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 281-290, October.
• Haig, Bill, 2015. "Brand credibility measurement: A new measure for brand equity/brand value: Part 2," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(3), pages 291-302, October.
• Moody, Daryn, 2015. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 308-309, December.
• Scoble, Moriah, 2015. "An SEO's perspective on how to manage international teams," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 310-314, December.
• Raj, Zain, 2015. "The information economy is dead: What CMOs should do now," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 315-321, December.
• Fielding, Daryl, 2015. "Non-verbal communication: The biggest brand-building asset in modern marketing," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 322-331, December.
• Thomson, Steve, 2015. "Activating and driving brand advocacy: Why every brand needs to be talked about," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 332-340, December.
• Nair, Mohan, 2015. "Uncovering the elements behind a transformational consumer experience," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 341-348, December.
• Davison, Lucy & Buckley, Paul, 2015. "The future's bright, the future's branded: How branding is the future of the marketing research industry," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 349-356, December.
• Cross, Bill, 2015. "The effective use of licensing in brand strategy," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 357-362, December.
• Lenn, Howard & Parsey, Melissa, 2015. "Case study: NAMI-NYC Metro," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 363-370, December.
• Schultz, Don E. & Block, Martin & Viswanathan, Vijay, 2015. "Exploring a marketing concept: Does marketing encourage the filling of the ‘empty self’, ie, is marketing purchase therapy?," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 371-387, December.
• Charlebois, Sylvain & Dimitropoulos, Kally & Haskins, Cory & Foller-Carroll, Anke, 2015. "Focus on Better Together: How co-branding can create strong synergies within a global company," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 388-402, December.
• Kolah, Ardi, 2015. "`Improving the Performance of Sponsorship` by Ardi Kolah," Journal of Brand Strategy, Henry Stewart Publications, vol. 4(4), pages 403-404, December.
• De Mooij, Marieke, 2015. "Cultural marketing: Maximising business effectiveness in a multicultural world," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 11-18, August.
• Beniflah, Jake & Hughes, Brian & Garcia, Carlos, 2015. "Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levels," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 19-31, August.
• Villarreal, Ricardo & A. Blozis, Shelley, 2015. "The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 32-44, August.
• Singh, Nitish & Chun, Wootae & Benmamoun, Mamoun, 2015. "Moving beyond basic localisation: Culturally customising digital content," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 45-53, August.
• Beniflah, Jake, 2015. "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 5-5, August.
• Staples, Edward & H. D. Fowler, Tiama, 2015. "Harnessing the power of Facebook to target the Hispanic consumer: An automobile and QSR analysis," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 54-63, August.
• De Mooij, Marieke & Beniflah, Jake, 2015. "How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 6-10, August.
• S. Leslie, Neleen & Korzenny, Felipe, 2015. "The effect of cultural dimensions on brand loyalty of consumers in the USA," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 64-79, August.
• Trabulsi, Julia & Garcia-Garcia, Manuel & E. Smith, Michael, 2015. "Consumer neuroscience: A method for optimising marketing communication," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 80-89, August.
• Beniflah, Jake & C. Chatterjee, Sharmila, 2015. "An epistemological study of Hispanic marketing, 1979–2015: The need to bridge theory with practice," Journal of Cultural Marketing Strategy, Henry Stewart Publications, vol. 1(1), pages 90-112, August.
• Moody, Daryn, 2015. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 305-306, February.
• Verrian, Darren & Kolah, Ardi, 2015. "Unlocking the power of data under the new EU General Data Protection Regulation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 307-310, February.
• Rodríguez-Sola, Miguel-Ángel, 2015. "The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 311-316, February.
• Bughin, Jacques, 2015. "Designing robust strategies for the digital age," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 317-326, February.
• Albarda, Maarten L., 2015. "The agency selection process: More than just a numbers game," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 327-332, February.
• Reynolds, Christopher, 2015. "Personalisation along the customer journey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 333-337, February.
• Booth, David, 2015. "Digital success through data and analytics maturity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 338-344, February.
• Vanhonacker, Wilfried R., 2015. "Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 345-350, February.
• Leavesley, James, 2015. "Social media risk: Closing the management gap to safeguard reputation and productivity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 351-357, February.
• Leonhardt, James M. & Johnston, Savannah, 2015. "Mayhem in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 358-365, February.
• Wang, Ying & Lei, Weizhen, 2015. "How does sense of virtual community impact users’ content production in the social media context?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 366-381, February.
• Kamerer, David, 2015. "Plug away: Disclosure of material connections in style blogs," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(4), pages 382-392, February.
• Gabat, Selena, 2015. "Integrating social media at Sky Deutschland," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 11-20, May.
• Leonhardt, James M., 2015. "Going viral on YouTube," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 21-30, May.
• Roman, Ernan & Rude, Mike, 2015. "Human data: The powerful differentiator for Fedex, MassMutual and Gilt," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 31-36, May.
• Gentile, Matt, 2015. "Capturing the consumer in a constant stream of content," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 37-44, May.
• Moody, Daryn, 2015. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 4-4, May.
• Howley, Gemma, 2015. "Emerging trends within paid search marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 45-51, May.
• Randolph, Thai & Eno, Daniel, 2015. "Social media: The e-mail slayer?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 5-10, May.
• Falter, Meghan & Haseltine, Sam, 2015. "People, the channel," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 52-58, May.
• Yan, Jack, 2015. "The impact of digital and social media on branding," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 59-72, May.
• Buss, Jon, 2015. "Cross-device advertising: How to navigate mobile marketing’s next big opportunity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 73-79, May.
• Morton, Flor & Treviño, Teresa & Sepúlveda, César, 2015. "Let’s make them talk: An exploratory study on word of mouth and social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(1), pages 80-94, May.
• Beckett, Simon, 2015. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 101-102, September.
• Weber, Larry & Prodromou, Peter, 2015. "The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 103-113, September.
• Pease, Diane, 2015. "Mobile marketing and paid search: Advertising’s way of the future," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 114-124, September.
• Necsulescu, Nick M., 2015. "Multi-channel attribution and its role in marketing investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 125-134, September.
• Pearson, Andrew W., 2015. "China’s social and mobile companies set to shake the tech world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 135-150, September.
• Hanson, Guy & Gibson, Richard, 2015. "Winning back your subscriber list to maximise e-mail marketing return on investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 151-168, September.
• Wilson, Alan, 2015. "Social media: Entering the conversation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 169-174, September.
• Chishick, Toby, 2015. "Tapping into user habits to create a strong digital presence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 175-182, September.
• Jaber, Ayman, 2015. "The death of television commercials: Using social videos to enhance engagement and conversions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 183-188, September.
• Fine, Monica B. & Clark, Melissa N., 2015. "Here to stay or a thing of the past? A study into the perception of quick response codes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(2), pages 189-199, September.
• Beckett, Simon, 2015. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 197-198, December.
• Zucker, Dan, 2015. "Social media storytelling at scale," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 199-208, December.
• Irons, Ben, 2015. "Revamping and rebooting your paid search campaign: Optimising paid search activity for success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 209-216, December.
• Edwards, Victoria, 2015. "Determining the right social media networks for your business," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 217-228, December.
• Mitchell, Hannah & Perry, Hannah, 2015. "Online engagement, offline action," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 229-235, December.
• Schlickum, Caspar, 2015. "How technology is causing an evolution and revolution in media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 236-244, December.
• Barker, Andy & Bailey, Keith, 2015. "#Delayed, disrupted, disappointed, dismayed, déjà vu: Connecting with delayed passengers in real time using social media and app-based research," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 245-248, December.
• Hodson, Jaigris & Wilkes Iv, Gilbert V. & Daellenbach, Chris, 2015. "Content aggregation as a means to identify trends: The case of the iPhone 5s," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 249-261, December.
• Najafi, Hossien L. & Miller, Darryl W., 2015. "Comparing analysis of social media content with traditional survey methods of predicting opening night box-office revenues for motion pictures," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 262-278, December.
• Doherty, Aine & Kearns, James & O’Rourke, Vicky, 2015. "Integrating mobile into marketing strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 3(3), pages 279-287, December.
• Ayodotun, IBIDUNNI & Taiye, BORISHADE & Joy, DIRISU & Olaleke, OGUNNAIKE, 2015. "Determinants Of Consumers’ Perception Towards Pirated Products; The Case Of Social Entrepreneurs And Marketers In Music Industry," Management Strategies Journal, Constantin Brancoveanu University, vol. 29(3), pages 66-76.
• Claudio Candia Campano & Medardo Aguirre González, 2015. "Modelo de valor de marca para medios de prensa escritos en un contexto regional," Estudios Gerenciales, Universidad Icesi, April.
• Srinivas K. Reddy & Antonie Stam & Per J. Agrell, 2015. "Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 63-89, January.
  • Srinivas K. Reddy & Antonie Stam & Per J. Agrell, 2015. "Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball," International Journal of Business and Social Research, LAR Center Press, vol. 5(1), pages 63-89, January.
  • REDDY, Srinivas K. & STAM, Antonie & AGRELL, Per J., 2015. "Brand equity, efficiency and valuation of professional sports franchises: the case of major league baseball," LIDAM Reprints CORE 2706, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Joanna Buchalska & Krzysztof Chmielewski & Agnieszka Doczekalska, 2015. "The concept of corporate reputation in marketing and Polish law — the search for interdisciplinary communication," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 14(2), pages 189-203, June.
• Greg Fischer & Dean Karlan, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," American Economic Review, American Economic Association, vol. 105(5), pages 295-299, May.
  • Greg Fischer & Dean Karlan, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," NBER Working Papers 20971, National Bureau of Economic Research, Inc.
  • Karlan, Dean & Fischer, Greg, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," CEPR Discussion Papers 10431, C.E.P.R. Discussion Papers.
  • Karlan, Dean S. & Fischer, Greg, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," Center Discussion Papers 198559, Yale University, Economic Growth Center.
  • Dean Karlan & Greg Fischer, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," Working Papers 1045, Economic Growth Center, Yale University.
  • Fischer, Gregory & Karlan, Dean, 2015. "The catch-22 of external validity in the context of constraints to firm growth," LSE Research Online Documents on Economics 66033, London School of Economics and Political Science, LSE Library.
• Juan Carlos Londono Roldan, 2015. "Intending to shop in single versus multi-channels: A Theory of Planned Behaviour-based explanation," Working Papers 11, Faculty of Economics and Management, Pontificia Universidad Javeriana Cali.
• Mustafa Boz & Hüseyin Gürbüz & Sapargül Turdubekova, 2015. "The Role of Social Media in Marketing Communication: A Survey on University Students," Eurasian Business & Economics Journal, Eurasian Academy Of Sciences, vol. 3(3), pages 1-21, February.
• Alfredo Vi kovic & Vladimir Franki, 2015. "Coal Based Electricity Generation in South East Europe: A Case Study for Croatia," International Journal of Energy Economics and Policy, Econjournals, vol. 5(1), pages 206-230.
• Mara Madaleno & Victor Moutinho & Jorge Mota, 2015. "Time Relationships among Electricity and Fossil Fuel Prices: Industry and Households in Europe," International Journal of Energy Economics and Policy, Econjournals, vol. 5(2), pages 525-533.
• Noor Azmi Bin Hashim & Aliyu Olayemi Abdullateef & Bashir Danlami Sarkindaji, 2015. "The Moderating Infl uence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 122-128.
• Claudimar Pereira da Veiga & Cassia Rita Pereira da Veiga & Mônica Maier Giacomini & Heitor Takashi Kato & Jansen Maia Del Corso, 2015. "Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 141-153.
• Chang, Shin-Shin & Chang, Chung-Chau & Liao, Yen-Yi, 2015. "A joint examination of effects of decision task type and construal level on the attraction effect," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 168-182.
• Greg Fischer & Dean Karlan, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," American Economic Review, American Economic Association, vol. 105(5), pages 295-299, May.
  • Greg Fischer & Dean Karlan, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," NBER Working Papers 20971, National Bureau of Economic Research, Inc.
  • Dean Karlan & Greg Fischer, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," Working Papers 1045, Economic Growth Center, Yale University.
  • Karlan, Dean S. & Fischer, Greg, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," Center Discussion Papers 198559, Yale University, Economic Growth Center.
  • Karlan, Dean & Fischer, Greg, 2015. "The Catch-22 of External Validity in the Context of Constraints to Firm Growth," CEPR Discussion Papers 10431, C.E.P.R. Discussion Papers.
  • Fischer, Gregory & Karlan, Dean, 2015. "The catch-22 of external validity in the context of constraints to firm growth," LSE Research Online Documents on Economics 66033, London School of Economics and Political Science, LSE Library.
• Nebojsa Gijic, Oliver Dimitrijevic, Adriana Jovic-Bogdanovic, 2015. "Aggressive Implementation Of Digitization In The Modern Business," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
• Svetlana Mihiæ, Danijela Dašiæ,Dejan Supiæ, 2015. "Analysis Of The Aspects Of Changing The Economic Paradigms In The World Economy (Xx – Xxi Centuries)," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Sonja Petrov, Vesna Zubac, Miroslav Milojeviæ, 2015. "Social Networks As Marketing Channels," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2015-02, „Ekonomika“ Society of Economists, Niš (Serbia).
• Niccol? Gordini & Elisa Rancati, 2015. "I fattori di adozione del mobile payment. Prime evidenze empiriche nel settore dei trasporti pubblici della citt? di Milano," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(3), pages 483-498.
• Damian GUZEK, 2015. "‘Religious Radio Families’ between the social and economic needs," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3, pages 33-39.
• Lorenzo UGOLINI, 2015. "Religion and advertising in italian media: a love-hate relationship?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 5-14.
• Irene BUHĂNIȚĂ, 2015. "Dimensions in CSR: an evaluation of current definitions," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 64-72.
• Maria-Stella Etomchi Njoku & Chinedum Nduka & Ebere Rejoice Okocha, 2015. "Brand-Switching In Nigerian Banks: Evidence From Critical Incidents," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(3), pages 83-89.
• Nicholas W. Bodouva, 2015. "The Influence Of Reference Group Values And Retail Image On Shopping Patronage At Airports," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 65-77.
• Jamie J. Bodouva, 2015. "The Influence Of Employee Goal Orientations And Employee Self-Efficacy On Perceived Service Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(2), pages 37-51.
• Manuela Camacho Gomez, 2015. "The Case Method And Teaching Marketing El Metodo Del Caso Y La Ensenanza Del Marketing," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(2), pages 61-70.
• Carmen Elisa Lerma Cruz & Yuly Pauline Paredes Bedoya, 2015. "Symbolic Objects Of Consumption And Its Relationship With The Identity Construction Of The Consumers Generations In Cali Colombia, Objetos Simbolicos De Consumo Y Su Relacion Con La Construccion De Id," Revista Global de Negocios, The Institute for Business and Finance Research, vol. 3(6), pages 75-88.
• Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Cinthya Aranda de Paz, 2015. "Transduction As A Tool Of Competitiveness And Analysis Of The Quality Of The Service Offered By The Tour Guides Us In Cancun, Q. Roo, La Transduccion Como Herramienta De Competitividad Y Analisis De L," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(3), pages 69-78.
• Carmen Elisa Lerma Cruz, 2015. "Analysis Of The Marketing Experience Strategies Implemented By Chothing Brands In Two Shopping Center In Cali City, Analisis De Las Estrategias De Mercadeo De La Experiencia Implementadas Por Marcas D," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(6), pages 107-119.
• Yongmin Chen & Tianle Zhang, 2015. "Interpersonal Bundling," Management Science, INFORMS, vol. 61(6), pages 1456-1471, June.
  • Chen, Yongmin & Zhang, Tianle, 2014. "Interpersonal Bundling," MPRA Paper 56165, University Library of Munich, Germany.
• Mark Armstrong, 2015. "Search and Ripoff Externalities," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 47(3), pages 273-302, November.
  • Armstrong, Mark, 2014. "Search and Ripoff Externalities," MPRA Paper 57958, University Library of Munich, Germany.
  • Armstrong, Mark, 2015. "Search and ripoff externalities," MPRA Paper 62012, University Library of Munich, Germany.
  • Mark Armstrong, 2014. "Search and Ripoff Externalities," Economics Series Working Papers 715, University of Oxford, Department of Economics.
• Hwaryung Lee, 2015. "An Empirical Study of the Effect of the Internet on Fares in the U.S. Airline Industry," KDI Journal of Economic Policy, Korea Development Institute (KDI), vol. 37(1), pages 1-18, February.
• Srinivas K. Reddy & Antonie Stam & Per J. Agrell, 2015. "Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 63-89, January.
  • Srinivas K. Reddy & Antonie Stam & Per J. Agrell, 2015. "Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball," International Journal of Business and Social Research, LAR Center Press, vol. 5(1), pages 63-89, January.
  • REDDY, Srinivas K. & STAM, Antonie & AGRELL, Per J., 2015. "Brand equity, efficiency and valuation of professional sports franchises: the case of major league baseball," LIDAM Reprints CORE 2706, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Andreas Hildenbrand & Rainer Kühl & Anne Piper, 2015. "Do Negative Headlines Really Undermine the Credibility of a Quality Label? A Quasi-Natural Experiment," MAGKS Papers on Economics 201514, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
• Srinivas K. Reddy & Antonie Stam & Per J. Agrell, 2015. "Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball," International Journal of Business and Social Research, LAR Center Press, vol. 5(1), pages 63-89, January.
  • Srinivas K. Reddy & Antonie Stam & Per J. Agrell, 2015. "Brand Equity, Efficiency and Valuation of Professional Sports Franchises: The Case of Major League Baseball," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(1), pages 63-89, January.
  • REDDY, Srinivas K. & STAM, Antonie & AGRELL, Per J., 2015. "Brand equity, efficiency and valuation of professional sports franchises: the case of major league baseball," LIDAM Reprints CORE 2706, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Sidorchuk R.R., 2015. "Theoretical - Methodological Aspects Of Relationship Marketing Concepts And The Concept Of Entrepreneurship," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
• Jean-Pierre Dubé & Xueming Luo & Zheng Fang, 2015. "Self-Signaling and Prosocial Behavior: a Cause Marketing Mobile Field Experiment," NBER Working Papers 21475, National Bureau of Economic Research, Inc.
• Doh-Shin Jeon & Byung-Cheol Kim & Domenico Menicucci, 2015. "Price Discrimination by a Two-sided Platform: with Applications to Advertising and Privacy Design," Working Papers 15-08, NET Institute.
• Iva Buljabasic, 2015. "Impact Of Unconventional Advertising On Performance Of Cultural Institutions In City Of Osijek," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 1097-1105.
• Gabriele Hildmann & Ulrich Vossebein, 2015. "The Approach Of Systems Thinking In Strategic Marketing Controlling," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 1159-1172.
• Ana Pap & Marija Ham & Ana Turalija, 2015. "Product Policy Management As Part Of Sustainable Marketing Strategy," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 131-140.
• Eugen Petac & Petru? Duma, 2015. "Some Aspects of Intrusion Detection in IoE," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 595-599, May.
• Oana Niþu & Claudiu Valentin Niþu & Cosmin Tileagã, 2015. "Customer Relationship Management Using Information Technology," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 327-331, May.
• Oana Niþu & Claudiu Valentin Niþu & Cosmin Tileagã, 2015. "WEB 2.0 as a Customer Relationship Management Aplication - Specific Commercial Platform," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 332-336, May.
• Roulet, Thomas, 2015. "Qu’il est bon d’être méchant! Paradoxe de l’illégitimité organisationnelle dans le contexte des banques d’investissement [It feels so good to be bad! Paradox of organizational illegitimacy in the c," MPRA Paper 61811, University Library of Munich, Germany.
• Dridi, Dhouha & Ben Youssef, Slim, 2015. "Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits," MPRA Paper 62697, University Library of Munich, Germany.
• Dridi, Dhouha & Ben Youssef, Slim, 2015. "Local advertising externalities and cooperation in one manufacturer-two retailers channel," MPRA Paper 62705, University Library of Munich, Germany.
• Dridi, Dhouha & Ben Youssef, Slim, 2015. "A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand," MPRA Paper 63317, University Library of Munich, Germany.
• S, venkatesh & N, senthilkumar, 2015. "Effectiveness of humor advertising on advertising success," MPRA Paper 63973, University Library of Munich, Germany.
• S, venkatesh & N, senthilkumar, 2015. "Humor in advertising: a review on use of television radio and print advertising media," MPRA Paper 63978, University Library of Munich, Germany.
• S, venkatesh & N, senthilkumar, 2015. "Impact of Humor Advertising in Radio and Print Advertising - A Review," MPRA Paper 63979, University Library of Munich, Germany.
• Alam Kazmi, Syed Hasnain, 2015. "Brand the Pricing: Critical Critique," MPRA Paper 64984, University Library of Munich, Germany.
• Malhotra, Deepika, 2015. "Social paradigms of the digital marketing- an Indian perspective of Social Media Marketing," MPRA Paper 66405, University Library of Munich, Germany.
• Tausch, Arno, 2015. "Die Buchpublikationen der Nobelpreis-Ökonomen und die führenden Buchverlage der Disziplin. Eine bibliometrische Analyse [The book publications of the Nobel-Prize economists and the leading book pub," MPRA Paper 67224, University Library of Munich, Germany.
• Jalees, Tariq & Tariq, Huma & Zaman, Syed Imran & Alam Kazmi, Syed Hasnain, 2015. "Social Media in Virtual Marketing," MPRA Paper 69868, University Library of Munich, Germany, revised 10 Apr 2015.
• Satria, Rd. Okky & Suzanto, Boy & Sidharta, Iwan, 2015. "Measuring Customer Satisfaction and Loyalty through Student Perception on Mobile Broadband Usage Based On Consumer Satisfaction Index Model," MPRA Paper 76779, University Library of Munich, Germany, revised 15 Aug 2015.
• Tampubolo, Bantu & Purba, Martin, 2015. "Pengaruh Citra Merek Dan Kualitas Layanan Terhadap Keputusan Pembelian Melalui Minat Beli (Studi Kasus Pada KASKUS) [Influence of Brand Image And Quality Service Through the Buying Decision Against," MPRA Paper 77037, University Library of Munich, Germany.
• Emmanuel Selase Asamoah, 2015. "The effect of Corporate Social Responsibility on the competitiveness of firms in the Mobile Telecommunication industry in Ghana," Ekonomika a Management, Prague University of Economics and Business, vol. 2015(4).
• Wang, Zhongmin & Lee, Alvin & Polonsky, Michael, 2015. "Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill," RFF Working Paper Series dp-15-06, Resources for the Future.
• Cristina STATE, 2015. "The Long Way of Organizational Communication in Tourism: From Theory to Practice," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(1), pages 86-100, June.
• Claudiu-Mihail MANOLESCU & Dumitra STANCU & Elena MANOLESCU, 2015. "Development Of The Inflation Rate Relative Share Of Non-Performing Loans In Banking System," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 918-931, November.
• Ionela Claudia ALECSA (?TIRBE?) & Florin POPESCU, 2015. "Project Portfolio – Competitive Advantage for Design&Construction Companies Marketing Their Activities," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(5), pages 635-653, December.
• Sharmuud Haliun & Seong-Do Cho, 2015. "The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(1), pages 4-14.
• Hanna Gorska-Warsewicz & Agnieszka Maciag, 2015. "Specificity of partnerships in the tourist sector based on the example of hotel system and tour operator. A case study (Specyfika wiezi miedzyorganizacyjnych w branzy turystycznej na przykladzie syste," Problemy Zarzadzania, University of Warsaw, Faculty of Management, vol. 13(50), pages 133-146.
• Hilal Zen & Bahar Yasin, 2015. "The Role Of Rational And Emotional Evaluations In Predicting E-Wom Behavior," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 7(2 (July)), pages 169-190.
• Ana Suárez-Vázquez & José Quevedo, 2015. "Analyzing superstars’ power using support vector machines," Empirical Economics, Springer, vol. 49(4), pages 1521-1542, December.
• Rocco Ciciretti & Iftekhar Hasan & Maya Waisman, 2015. "Distribution strategy and movie performance: an empirical note," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 5(1), pages 179-187, June.
• Douglas Cumming & Sofia Johan, 2015. "Cameras tracking shoppers: the economics of retail video surveillance," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 5(2), pages 235-257, December.
• Amila Pilav-Velic & Anes Hrnjic & Ljubica Milanovic Glavan & Azra Hanic, 2015. "Added Values Of Social Crm: The Examination Of Customer Perspective," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 13(1), pages 59-72, May.
• Adebiyi Sulaimon Olanrewaju & Oyatoye Emmanuel Olateju & Mojekwu Joseph Nnamdi, 2015. "Predicting Customer Churn and Retention Rates in Nigeria’s Mobile Telecommunication Industry Using Markov Chain Modelling," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 3(1), pages 67-80.
• Ćosić, Dijana, 2015. "Neuromarketing in Market Research: Eye Tracking Application," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015, pages 295-302, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
• Lee, Hwa Ryung, 2015. "An Empirical Study of the Effect of the Internet on Fares in the U.S. Airline Industry," KDI Journal of Economic Policy, Korea Development Institute (KDI), vol. 37(1), pages 1-18.
• Maurer, Rainer, 2015. "Auf dem Weg zur weltanschaulichen Bekenntnisschule: Das wirtschaftspolitische Leitbild der Hochschule Pforzheim," Beiträge der Hochschule Pforzheim 152, Pforzheim University.

2014

• Berning, Joshua P., 2014. "The Effect of Breakfast Cereal Coupons on the Nutritional Quality of Household Purchases," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-20, March.
• Gvillo, Rejeana & Dharmasena, Senarath & Capps, Oral, Jr., 2014. "Dynamics of Advertising and Demand for Milk in the United States Delineated by Milk Fat Type," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162265, Southern Agricultural Economics Association.
• Deng, Xueting & Woods, Timothy, 2014. "What Drives Local Wine Expenditure in Kentucky, Ohio, Tennessee and Pennsylvania? A Consumer Behavior and Wine Market Segmentation Analysis," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162594, Southern Agricultural Economics Association.
• Adriana SCRIOSTEANU & Daniela POPESCU, 2014. "Logistics - Source Of Competitive Advantage," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(42), pages 53-60.
• Fogarty, David & Harrison, Peter & Jing, Lin & Yip, Sam, 2014. "Beyond sales and awareness: Using marketing analytics for improved health engagement and outcomes," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 13-20, October.
• Alcaraz, Rafael, 2014. "Conceptual reasons beyond technology for the delayed progress and innovation in marketing science," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 21-31, October.
• Strong, Colin, 2014. "Will personal data in the hands of individuals revolutionise analytics?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 32-41, October.
• Unknown, 2014. "Editorial - Generative AI and its impact on marketing analytics: A special issue," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 4-5, October.
• Kwartler, Ted, 2014. "An analytical framework for social media customer service," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 42-52, October.
• Qu, Jingjing & Chen, Yumin, 2014. "A net present value model with application to target marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 53-57, October.
• Albert, Lara, 2014. "How mobile brands are applying a longitudinal customer view to understand and influence behaviours," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 58-65, October.
• Hogan, Christopher, 2014. "The challenge of digital marketing attribution across internet devices," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 6-12, October.
• Pols, Aurélie & Schiffers, Oliver, 2014. "A framework of purpose and consent for data security and consumer privacy," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 66-74, October.
• Lu, Wenqing, 2014. "How Orbitz tackled the long tail problem in online marketing optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 75-80, October.
• E. Schultz, Don & P. Block, Martin, 2014. "Using big data file fusion to determine the effects of social media on retail brand preference," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(1), pages 81-102, October.
• Moody, Daryn, 2014. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 320-321, February.
• Marsh, Sarah & Bloom, Margy, 2014. "The KidZania story: Great data, rich experience and customer loyalty," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 322-327, February.
• Buckingham, Lisa & Depeau, Jamie, 2014. "Lincoln Financial Group's innovative inside-out brand campaign launch pays huge dividends," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 328-335, February.
• Aziz, Imran, 2014. "From brand positioning to ad positioning: Using ‘mental referencing’ to capture meaningful mind-space for communications," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 336-346, February.
• Fahey, Colleen, 2014. "Beyond jingles and needle drops: What every brand needs to know about audio branding's power to persuade," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 347-354, February.
• Bughin, Jacques, 2014. "Brand success in an era of digital Darwinism," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 355-365, February.
• Schimmelpfennig, Christian & Hollensen, Svend, 2014. "Celebrity endorsements: Exploring the processes for finding the right celebrity to endorse a brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 366-378, February.
• Desjardins, Elise & Macintosh, Eric & O'Reilly, Norm & Seguin, Benoit, 2014. "Third and long: Building a sport club brand following a franchise failure," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 379-391, February.
• Herstein, Ram & Berger, Ron & Jaffe, Eugene D., 2014. "Five typical city branding mistakes: Why cities tend to fail in implementation of rebranding strategies," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 392-402, February.
• Richelieu, André, 2014. "Strategic management of the brand in the world of sport," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 403-415, February.
• Westcott-Pitt, Colin, 2014. "`Designing Brand Identity: An Essential Guide for the Whole Branding Team` by Alina Wheeler," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(4), pages 416-417, February.
• Pearlman, Shana & Guglielmetti, Nadina & Listfield, Emily, 2014. "Ten rules for effective branded content: Experience from Skype," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 12-17, April.
• Kolah, Ardi, 2014. "Collaboration is the number one strategy for reaching ‘bottom of the pyramid’ customer segments in emerging global markets," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 18-20, April.
• Attia, Karim H., 2014. "The shift from online performance to more holistic brand efficiency measurement and the need for standardised online ad formats," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 21-30, April.
• Murphy, Ted & Schram, Ryan, 2014. "What is it worth? The value chasm between brand and influencers," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 31-40, April.
• Moody, Daryn, 2014. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 4-5, April.
• Horowitz, Scott, 2014. "Does sports marketing work? How is it measured?," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 41-50, April.
• Connolly, Kate Phillips & Connolly, Aidan, 2014. "Business-to-business event sponsorship: Generating value through strategy and metrics," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 51-58, April.
• Kapferer, Jean-Noël & Michaut, Anne, 2014. "Luxury counterfeit purchasing: The collateral effect of luxury brands’ trading down policy," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 59-70, April.
• Blackshaw, Pete, 2014. "Digital transformation at Nestlé: Playing to win," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 6-11, April.
• Dodds, Mark & Degaris, Larry & Perricone, Dave, 2014. "The influence of gender on baseball sponsorship activation tactics," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 71-79, April.
• Jones, Scott A. & Hopkins, Christopher D. & Pickett, Gregory, 2014. "Perceptions of a brand sponsoring a sport competitor," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 80-93, April.
• Kolah, Ardi, 2014. "`Advertising Concept and Copy` by George Felton," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(1), pages 94-95, April.
• Moody, Daryn, 2014. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 100-100, June.
• Basney, Barbara, 2014. "Brands as publishers: Using content and paid media to fuel a brand transformation," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 101-110, June.
• Reiner, Abby V., 2014. "Brand and legal sitting in a tree… Brand protection at Wounded Warrior Project," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 111-120, June.
• Light, Larry, 2014. "Brand journalism: How to engage successfully with consumers in an age of inclusive individuality," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 121-128, June.
• Litt, Michael, 2014. "How online video is changing the way B2B marketers engage and convert prospects," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 129-134, June.
• Percival, Brent, 2014. "The value of nonprofit sponsorship and corporate giving," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 135-138, June.
• Hathaway, Simon, 2014. "The point of purchase is wherever the consumer is, so what is the future for shopper marketing?," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 139-147, June.
• Kessous, Aurélie, 2014. "Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 148-154, June.
• Cronin-Gilmore, Julia & Bates, Myra Jo & Brown, Doug, 2014. "Brand awareness: A community perception of a nonprofit organisation," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 155-168, June.
• Duesterhaus, Alan P. & Duesterhaus, Molly, 2014. "Attributes of successful university brands in the USA," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 169-183, June.
• Lee, Seungbum & Pinheiro, Victor, 2014. "Outsourcing sport sponsorship sales to a sport management class: Understanding the benefits and risks," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(2), pages 184-192, June.
• Beniflah, Dr. Jake, 2014. "Multicultural Marketing," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 196-196, October.
• Gronbach, Kenneth W., 2014. "Destiny is demographics: The economic mandate of diversity," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 197-202, October.
• Farfan, Javier, 2014. "The future of marketing is multicultural: A conversation with Javier Farfan, Head of Music and Cultural Marketing, PepsiCo," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 203-205, October.
• Burgos, David, 2014. "Total market: Driving strategy in a multicultural nation," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 206-211, October.
• Wood, Orlando, 2014. "Infusing pasión (passion) into mainstream advertising: Using an emotional model to improve the measurement of advertising effectiveness," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 212-234, October.
• Cortés-Vázquez, Lorraine & Montenegro, Xenia P. & Willoth, Scott & Santiago, Carlos & Beniflah, Dr Jake, 2014. "Challenging the belief that all US Hispanics are culturally homogeneous: An AHAA and AARP cultural orientation and generational study," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 235-244, October.
• Valdés, M. Isabel & Beniflah, Dr Jake & Quintana, Marie, 2014. "Estimating the value of the US Hispanic shopper: An In-Culture™ analysis," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 245-260, October.
• Beniflah, Dr Jake & Chatterjee, Sharmila C. & Curtis, Kerry P., 2014. "Bilingual memory: The impact of acculturation on the cognitive structure of foreign-born Hispanics," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 261-277, October.
• Villarreal, Ricardo, 2014. "Improving multicultural marketing: Between-group and within-group segmentation approaches," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 278-289, October.
• Ragusa, Damon, 2014. "Valvoline shifts gears to reach the Hispanic market through agent-based modelling," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 290-294, October.
• Alcaraz, Rafael, 2014. "The business case for better analytics: A retrospective and the future of theory and practice of marketing science," Journal of Brand Strategy, Henry Stewart Publications, vol. 3(3), pages 295-303, October.
• Moody, Daryn, 2014. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 317-318, February.
• Aiossa, Ewelina, 2014. "21st-century digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 319-323, February.
• Kolah, Ardi & Sista, Suren & Babu, R. Rajesh, 2014. "Social media and the law in India," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 324-326, February.
• Bergstrom, Saara, 2014. "Community-led marketing for mobile games: Rovio’s fans first strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 327-334, February.
• Whitaker, Matt & Schlegel, Kyle, 2014. "How digital and social media helped 100-year-old Louisville Slugger brand stay relevant," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 335-339, February.
• Lau, Leslie, 2014. "Using social data to develop social intelligence: Case study of Cisco," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 340-348, February.
• Keady, James, 2014. "An introduction to digital engagement in China," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 349-364, February.
• Bhalla, Ravi, 2014. "The omni-channel customer experience: Driving engagement through digitisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 365-372, February.
• Pangaro, Paul & Wenzek, Hagen, 2014. "Engaging consumers through conversations: A management framework for greater performance across converged channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 373-381, February.
• Ramaswamy, Suresh & Liew, Katherine, 2014. "To app or not to app — And how," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 382-390, February.
• Warner, Tessa & Abel, Alexis & Hachtmann, Frauke, 2014. "Empowered and engaged: Exploring social media best practices for nonprofits," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 391-403, February.
• Wenzek, Hagen, 2014. "`Multichannel Marketing Ecosystems: Creating Connected Customer Experiences;` Edited by Markus Ståhlberg and Ville Maila," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(4), pages 404-405, February.
• Perelman, Jonathan, 2014. "Content and distribution are the keys to brand building on the social web," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 12-18, May.
• Metro, Jacob, 2014. "Data mining for CRM: Towards an integrative approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 19-26, May.
• Robinson, Peter & Guerra, Elissa, 2014. "How the digital sales professional will change marketing’s customer intelligence," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 27-34, May.
• Wolin, Ben, 2014. "Big data, pharmaceutical marketing and healthcare," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 35-39, May.
• Chernaik, Tom & Ford, Sam, 2014. "#ThinkAgain: How regulator guidance can impact social media marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 40-47, May.
• Mcdougall, Mathew, 2014. "Digital marketing strategies for entering the Chinese market," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 48-56, May.
• Moody, Daryn, 2014. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 5-6, May.
• Leavesley, James, 2014. "Social media risk: Taming the tiger without stifling innovation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 57-63, May.
• Briffett, Philip, 2014. "The psychology of the social shopper," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 64-69, May.
• Robb, Dan, 2014. "Delivering successful business-to-business marketing: The fight between the left and right-hand side of the brain," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 7-11, May.
• Wilcox, Gary B. & Sussman, Kristen, 2014. "Lead-generating social media strategies using the social media performance model: The B2B connection," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 70-78, May.
• Southworth, Sarah (Song) & Kim, Minjeong, 2014. "Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 79-90, May.
• Peruta, Adam & Ryan, William & Acquavella, Gregory, 2014. "Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(1), pages 91-102, May.
• Schulman, Alan, 2014. "Data-driven advertising: Automation or emotion?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 108-109, September.
• Gilbreath, Bob, 2014. "Thinking differently about Pinterest," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 110-117, September.
• Loft, Paul, 2014. "Increasing sales by engaging the customer at every touch point: Case study of Homebase," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 118-124, September.
• Tratt, Noah, 2014. "Leveraging influencers to tell an authentic brand story and drive return on investment: Case study of Travel Alberta and Expedia Media Solutions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 125-130, September.
• Burns, Shawn, 2014. "Delivering personalised digital experiences to customer segments of one: Case study of SAP," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 131-138, September.
• Lockie, Will, 2014. "Delivering an effective click-and-collect strategy: A retailer case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 139-152, September.
• Kingshott, Daniel & Keck, Al, 2014. "What Panda 4.0 means for online businesses," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 153-158, September.
• Wei, Yujie & Song, Pingping & Rutherford, Brian, 2014. "Corporate blogs, social media links and firm performance: A study of Fortune 500 companies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 159-175, September.
• Goel, Lakshmi & Blackwood, Gerry & Person, Karina, 2014. "Social media in small and medium enterprises," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 176-184, September.
• Hixson, Thomas Kim, 2014. "Social media use by legislative offices for constituent communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 185-194, September.
• Fine, Monica B. & Clark, Melissa N., 2014. "Consumer news preferences for mobile applications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(2), pages 195-203, September.
• Moody, Daryn, 2014. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 209-210, November.
• Rimmon, Tamar, 2014. "Building a goal-driven social strategy that delivers business results," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 211-216, November.
• Vanhonacker, Wilfried R., 2014. "The momentum strategy: Riding viral waves in social media space," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 217-227, November.
• Bughin, Jacques, 2014. "Digital media as ‘big data’: Retailing evidence from Belgium," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 228-237, November.
• Sherrell, Phil & Boardman, Ruth, 2014. "Social media marketing and the law," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 238-246, November.
• Pearson, Andrew W., 2014. "Real time: The next frontier for analytics," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 247-257, November.
• Chong, Mark & Choudary, Sangeet, 2014. "Digital halo: Strategies for building online personal reputations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 258-268, November.
• Jha, Subhash & Royne, Marla B. & Kesharwani, Ankit, 2014. "The interplay of website aesthetics and information quality on website trust," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 269-280, November.
• Wilson, Alan, 2014. "Mobile devices open the door to young readers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 281-285, November.
• Roe, Julie A. & Lazar, Bruce L., 2014. "How social media can strengthen donor relationships," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 2(3), pages 286-299, November.
• Diana Magdalena Prihoanca & Brându?a-Mariana Amalancei, 2014. "Legislative Framework Of Broadcasting In Romania And In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
• Manuela Rozalia Gabor, 2014. "Retailer – Consumer Relationships for Durable Goods Market in Romania. A Multimethod Analysis," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 67-82.
• Nikola Perovic, 2014. "Psychological Pricing in Modern Retailing: The Case of Wine Sector in Hard-Discounter Chains of Russia," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 4(1), pages 83-95.
• Lina María Ceballos & Juliana Villegas Gómez, 2014. "El uso de los arquetipos en la industria de la moda en Colombia," Estudios Gerenciales, Universidad Icesi, March.
• K. Sudhir & Nathan Yang, 2014. "Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity," Cowles Foundation Discussion Papers 1941, Cowles Foundation for Research in Economics, Yale University.
• Tina Vukasović & Vanja Junc, 2014. "Dejavniki odločanja in zvestobe potrošnikov v procesu nakupa izdelkov izbrane blagovne znamke," Journal of Innovative Business and Management, DOBA Faculty, vol. 6(3).
• Julianne Treme & Zoe VanDerPloeg, 2014. "The Twitter Effect: Social Media Usage as a Contributor to Movie Success," Economics Bulletin, AccessEcon, vol. 34(2), pages 793-809.
• Evgeny A. Antipov, 2014. "An HLM-model of online price premia," Economics Bulletin, AccessEcon, vol. 34(2), pages 892-900.
• Ryosuke Nakai & Yasuyuki Todo, 2014. "The effects of social networks on the diffusion of consumer goods: Evidence from rural Indonesia," Economics Bulletin, AccessEcon, vol. 34(3), pages 1814-1821.
• Dong-Fei XUE & Shi-Jie ZHAO & De-Peng ZHANG, 2014. "Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method," International Review of Management and Marketing, Econjournals, vol. 4(2), pages 167-174.
• Kourentzes, Nikolaos & Petropoulos, Fotios & Trapero, Juan R., 2014. "Improving forecasting by estimating time series structural components across multiple frequencies," International Journal of Forecasting, Elsevier, vol. 30(2), pages 291-302.
• Donovan, John & Frankel, Richard & Lee, Joshua & Martin, Xiumin & Seo, Hojun, 2014. "Issues raised by studying DeFond and Zhang: What should audit researchers do?," Journal of Accounting and Economics, Elsevier, vol. 58(2), pages 327-338.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2014. "Trademarking status and economic efficiency among commercial banks: Some evidence for the UK," Journal of Banking & Finance, Elsevier, vol. 49(C), pages 506-514.
• Ryley, Tim J. & A. Stanley, Peter & P. Enoch, Marcus & M. Zanni, Alberto & A. Quddus, Mohammed, 2014. "Investigating the contribution of Demand Responsive Transport to a sustainable local public transport system," Research in Transportation Economics, Elsevier, vol. 48(C), pages 364-372.
• Mario César Dávila-Aguirre & Lisa M. Hanley & Gerardo Lozano-Fernández & Thomas S. Lyons, 2014. "Leveraging low income farmers’ performance through empowerment: Analysis of a sustainable initiative in Mexico," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
  • Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2013. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW-Pricing," MAGKS Papers on Economics 201304, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
  • Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper 52766, University Library of Munich, Germany.
• Andreea Cipriana Muntean & Pastiu Carmen, 2014. "Consumers’ Satisfaction Regarding Fast food Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 111-118.
• Camelia CMECIU, 2014. "Discursive Legitimation of Profit and Social Benefit in Annual Reports," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 55-61.
• Cecilia TOHĂNEANU, 2014. "Some remarks on the controversial idea of PR ethics," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1-2, pages 62-70.
• Barbara LÄMMLEIN, 2014. "Archetypes and Mythical Narratives in Car Advertising," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 3, pages 17-31.
• Mariana CERNICOVA & Adina PALEA, 2014. "PR Professionals in Public and in Private Institutions: Cooperation or Conflict?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 25-31.
• Fort, Fatiha (coord.), 2014. "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201409, April.
  • Fatiha Fort, 2014. "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Post-Print hal-01594058, HAL.
• Fort, Fatiha (coord.), 2014. "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Research serial MOISA, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France, number 201409, December.
  • Fatiha Fort, 2014. "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Working Papers hal-01594058, HAL.
• Muhammad Sabbir Rahman & Fadi AbdelMuniem AbdelFattah & Osman Bin Mohamad, 2014. "Service Quality and Customers’ Patronage Decision of Healthcare Insurance Products: ?In-Depth Interview Approach," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(7), pages 526-543, July.
• Ting-Hsiang Tseng, 2014. "The Impact Of Need For Variety On Country Image Effects," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(2), pages 45-53.
• Ramon Corona, 2014. "A Comparative Analysis Of Major Us Retailers Based On Enterprise Marketing Efficiency," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 8(4), pages 25-39.
• Olimpia C. Racela & Amonrat Thoumrungroje, 2014. "Export Market Orientation, Interfirm Communication, Interfirm Cooperation And Export Performance," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 7(1), pages 1-14.
• Ramon Sebastian Acle Mena & Mario Antonio Burguete Garcia, 2014. "Nostalgic Marketing And Its Relation With Consumption Of Corn Products In A Mexican Migrants Population, El Marketing Nostalgico Y Su Relacion Con El Consumo De Productos De Maiz En Los Migrantes Mexi," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(2), pages 31-43.
• Enrique Corona Sandoval & Lucila Zárraga Cano, 2014. "Innovation A Competitive Factor For Tourism Industry In Cancun, Quntana Roo, Mexico, La Innovacion Como Factor De Competitividad En Las Empresas Turisticas En Cancun, Quintana Roo, Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 7(6), pages 15-25.
• Lubica Hikkerova & Jean-Michel Sahut, 2014. "The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia," Working Papers 2014-127, Department of Research, Ipag Business School.
• Lubica Hikkerova, 2014. "Loyalty Programs : a study case in the Hospitality Industry," Working Papers 2014-194, Department of Research, Ipag Business School.
• Wan-Ju Franz, 2014. "Why are Some Salespeople More Aggressive than Others?," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 42(4), pages 383-397, December.
• German Zenetti & Thomas Otter, 2014. "Bayesian estimation of the random coefficients logit from aggregate count data," Quantitative Marketing and Economics (QME), Springer, vol. 12(1), pages 43-84, March.
• Yan Liu & Subramanian Balachander, 2014. "How long has it been since the last deal? Consumer promotion timing expectations and promotional response," Quantitative Marketing and Economics (QME), Springer, vol. 12(1), pages 85-126, March.
• Greg Allenby & Jeff Brazell & John Howell & Peter Rossi, 2014. "Economic valuation of product features," Quantitative Marketing and Economics (QME), Springer, vol. 12(4), pages 421-456, December.
• Chris I. Enyinda, 2014. "Evaluation of relationship marketing in Islamic banks in the UAE: Empirical evidence based on sensitivity analysis algorithm," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 2(3), pages 1-12, June.
• Karl Westhoff & Axel Schmidt, 2014. "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, LAR Center Press, vol. 4(10), pages 92-108, October.
• Marc Roy, 2014. "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, LAR Center Press, vol. 4(12), pages 63-69, December.
• Karl Westhoff & Axel Schmidt, 2014. "The Decision-Oriented Interview (DOI) as a Marketing Instrument for Obtaining Information about Brands," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(10), pages 92-108, October.
• Marc Roy, 2014. "Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(12), pages 63-69, December.
• Lint Barrage & Eric Chyn & Justine Hastings, 2020. "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," American Economic Journal: Economic Policy, American Economic Association, vol. 12(1), pages 33-61, February.
  • Lint Barrage & Eric Chyn & Justine Hastings, 2014. "Advertising and Environmental Stewardship: Evidence from the BP Oil Spill," NBER Working Papers 19838, National Bureau of Economic Research, Inc.
• Nikolay Tsonev, 2014. "Problems of Positioning the Bulgarian Tourism Product," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 96-108, July.
• Caruntu Andreea Laura, 2014. "The Concept of Tourist Motivation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 460-463, May.
• Neacºu Nicoleta Andreea & Madar Anca, 2014. "Design and Aesthetic Elements on the Energy Drink Market Case Study: Red Bull," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 501-504, May.
• Petac Eugen & Alzoubaidi Abdel Rahman & Prodan-Palade Doina, 2014. "Fundamentals of Smart Geolocation Solutions for Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 513-518, May.
• Niþu Oana & Niþu Claudiu Valentin & Tileagã Cosmin, 2014. "Social Media - Return On Investment," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 364-367, May.
• Noelia Araújo Vila & José Antonio Fraiz Brea, 2014. "La distribución de productos turísticos: Influencia del sector audiovisual a la hora de elegir destino," DOCFRADIS Working Papers 1406, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2014.
• Yongmin Chen & Tianle Zhang, 2015. "Interpersonal Bundling," Management Science, INFORMS, vol. 61(6), pages 1456-1471, June.
  • Chen, Yongmin & Zhang, Tianle, 2014. "Interpersonal Bundling," MPRA Paper 56165, University Library of Munich, Germany.
• Mark Armstrong, 2015. "Search and Ripoff Externalities," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 47(3), pages 273-302, November.
  • Mark Armstrong, 2014. "Search and Ripoff Externalities," Economics Series Working Papers 715, University of Oxford, Department of Economics.
  • Armstrong, Mark, 2015. "Search and ripoff externalities," MPRA Paper 62012, University Library of Munich, Germany.
  • Armstrong, Mark, 2014. "Search and Ripoff Externalities," MPRA Paper 57958, University Library of Munich, Germany.
• Amankwah-Amoah, Joseph, 2014. "Coming of age, seeking legitimacy: The historical trajectory of African management research," MPRA Paper 63625, University Library of Munich, Germany.
• Martina FERENCOVÁ & Veronika MIŠENÈÍKOVÁ & Sebastian KOT, 2014. "An Analytical View Of Using E-Communication Tools In Promoting Of Selected Pilgrim Tourism Sites In Slovak Republic," Journal of Environmental Management and Tourism, ASERS Publishing, vol. 0(2), pages 223-229, December.
• Fort, Fatiha (coord.), 2014. "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Research serial MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201409, April.
  • Fatiha Fort, 2014. "Terroirs en Méditerranée : concepts, théories, pratiques et perspectives de recherche," Post-Print hal-01594058, HAL.
• Magomet Yandiev, 2014. "The Companys Brand Evaluation on the Base of the Financial Markets Instruments," Working Papers 0009, Moscow State University, Faculty of Economics.
• Carl Benedikt Frey & Atif Ansar & Sacha Wunsch-Vincent, 2014. "Defining and measuring the 'Market for Brands': Are emerging economies catching up?," WIPO Economic Research Working Papers 21, World Intellectual Property Organization - Economics and Statistics Division.
• Tülin Erdem & Joffre Swait, 2023. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 12, pages 409-433, World Scientific Publishing Co. Pte. Ltd..
  • Tulin Erdem & Joffre Swait, 2014. "Branding and Brand Equity Models," World Scientific Book Chapters, in: Russell S Winer & Scott A Neslin (ed.), THE HISTORY OF MARKETING SCIENCE, chapter 9, pages 237-260, World Scientific Publishing Co. Pte. Ltd..
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014. "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014. "Critical Success Factors for Online-Shops of Drugstores," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 2/2014, pages 17-25.
• Maiwald, Anna & Teichmann, Julia & Pätzmann, Jens U., 2014. "Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 8-16.
• Svechla, Sabrina & Fischer, Jessica & Ferdinand, Hans-Michael, 2014. "Critical Success Factors for Online-Shops of Drugstores," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 2/2014, pages 17-25.

2013

• Ivana Bulut, 2013. "Some Considerations About The New Communications Paradigm," CBU International Conference Proceedings, ISE Research Institute, vol. 1(0), pages 61-68, June.
• Wilson, Norbert L. W. & Wilson, Adam & Whittingham, Keith, 2013. "Helping Consumers “Know Who Grows” Their Coffee: The Case of THRIVE Farmers Coffee," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(3), pages 1-18, September.
• Lilavanichakul, Apichaya & Boecker, Andreas, 2013. "Consumer Acceptance of a New Traceability Technology: A Discrete Choice Application to Ontario Ginseng," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-26, November.
• Ishrat Hussain, 2013. "Building Pakistan’s Country of Origin Image through the Corporate Image: Exploring Optimal Corporate Brands for the Image Transfer," South Asian Journal of Management Sciences (SAJMS), Iqra University, Iqra University, vol. 7(2), pages 35-48, Fall.
• James, Jeff, 2013. "The heart makes the mouse: Disney's approach to brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 16-20, April.
• Perrey, Jesko & Spillecke, Dennis & Umblijs, Andris, 2013. "Making brands successful: Optimising marketing return on investment," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 21-27, April.
• Gregory, James R., 2013. "Accountability of sustainability," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 28-39, April.
• Moody, Daryn, 2013. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 4-5, April.
• Tucker, David, 2013. "Youth: It's not your audience … it's theirs," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 40-54, April.
• Tradii, Joe, 2013. "Windows Live: The long, unhappy life of a misunderstood brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 55-62, April.
• Turpault, Mathieu & Tannen, Rob & Welsh, Bob, 2013. "Building stronger brands with sensory driven product design," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 6-15, April.
• Hipwell, Kath & Reeves, Michael, 2013. "How to use content to grip your audience like a broadcaster," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 63-75, April.
• Mckinney, Mark E. & Benson, Amber, 2013. "The value of brand trust," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 76-86, April.
• Chakraborti, Rajdeep & Roy, Subhadip, 2013. "Meaning transfer between events and sponsor brands: Integrating the role of emotions — a new conceptual framework," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(1), pages 87-105, April.
• Jones, Casey & Bonevac, Daniel, 2013. "An evolved definition of the term ‘brand’: Why branding has a branding problem," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 112-120, June.
• Papadopoulos, Anna & Shah, Niharika, 2013. "A brand journey to engage today's customers: Prudential Financial," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 121-127, June.
• Coleman, Amanda, 2013. "Managing a crisis in the era of social communication: How Greater Manchester Police is developing community engagement and communication," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 128-133, June.
• Aaker, David, 2013. "Find the shared interest: A route to community activation and brand building," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 134-145, June.
• Bhalla, Ravi, 2013. "The 12-point customer engagement model: New thinking on gathering, monitoring and acting on customer feedback to optimise customer operations," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 146-154, June.
• Morrison, Gwen & Humlen, Anneliza, 2013. "Retailing with purpose: How the pursuit of social responsibility can inspire and sustain retail growth and innovation," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 155-169, June.
• Mcmullen, Hannah, 2013. "The art of the possible: How data and technology can help a marketer stay true to their brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 170-176, June.
• Herstein, Ram & Berger, Ron, 2013. "A country as a brand: Israel's evolving branding strategy," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 177-188, June.
• Reisman, Mike & Eccleston, Jeff, 2013. "Decoding the modern sports fan," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 189-206, June.
• Davidovic, David, 2013. "`Generating Trust via Corporate Reputation` by Markus Renner," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 207-209, June.
• Whitson, Rod, 2013. "`How Cool Brands Stay Hot` by Joeri Van Den Bergh and Mattias Behrer," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 210-211, June.
• Percival, Brent, 2013. "`Guru in a Bottle: High Impact Marketing that Gets Results` by Ardi Kolah," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(2), pages 212-212, June.
• Moody, Daryn, 2013. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 220-221, September.
• Riddell, Paul, 2013. "Rallying the troops: Crisis communication and reputation management in financial services," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 222-227, September.
• Light, Larry, 2013. "How organisations manage global brands in an increasingly local world," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 228-235, September.
• Mann, Jessica, 2013. "Being ‘Brave’: How Shire Pharmaceuticals nurtured its unique culture from a simple brand idea," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 236-244, September.
• Holland, Jennifer & Weathers, Jackie, 2013. "Aligning a company's people strategy with its business strategy and brand strategy," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 245-258, September.
• Thompson, Anne Bahr, 2013. "A new model for brand leadership and loyalty," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 259-269, September.
• Sheldrake, Rupert & Jenkinson, Angus, 2013. "Rupert Sheldrake and the brand field: An edited conversation with Angus Jenkinson," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 270-283, September.
• Schultz, Don E. & Block, Martin, 2013. "Killing brands … softly," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 284-299, September.
• Fortunato, John A., 2013. "Sponsorship activation and social responsibility: How MasterCard and Major League Baseball partner to Stand Up To Cancer," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 300-311, September.
• Khan, Mark, 2013. "`The New Strategic Brand Management` by Jean-Noël Kapferer," Journal of Brand Strategy, Henry Stewart Publications, vol. 2(3), pages 312-313, September.
• Tucker, Tess, 2013. "How to grow fans, create relevant content and increase engagement on Facebook: Case study of JUST EAT," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 17-23, May.
• Mccartney, Paul & Pierre, Karen, 2013. "RNIB’s Talking Books engagement campaign: A case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 24-31, May.
• Lorenzon, Kristian, 2013. "Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefónica UK)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 32-38, May.
• Quist, Dela, 2013. "Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 39-55, May.
• Moody, Daryn, 2013. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 4-5, May.
• Pingitore, Gina & Detgen, Jeremy, 2013. "Social media: Listening to act, listening to learn," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 56-67, May.
• Weber, Larry, 2013. "The social enterprise: Building a digitally driven business to gain competitive advantage," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 6-16, May.
• Nicolaus, Madlen & Bayler, Michael, 2013. "Social media and collaboration: A board’s eye view," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 68-73, May.
• Porat, Agmon David, 2013. "Mass communication on social media: Strategy for scaling up personal conversations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 74-81, May.
• Kolah, Ardi, 2013. "EU privacy and electronic communications regulations," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 82-91, May.
• Schultz, Don E. & Block, Martin P., 2013. "Defining social media ‘marketing multipliers’," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(1), pages 92-108, May.
• Moody, Daryn, 2013. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 116-116, September.
• Hull, Molly & Sheldon, Mike & Dreher, Marietta, 2013. "Using digital and social media to execute a smoking cessation contest: Case study of the QUITPLAN Services QuitCash Challenge," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 117-127, September.
• Briffett, Sonja & Ruebke, Steffen, 2013. "The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 128-135, September.
• Chapman, Andressa, 2013. "Tailoring websites to the user for increased conversion: Case study of Wild Dunes Resort," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 136-143, September.
• Denault, Jean-Francois & Jodoin, Hervé, 2013. "Implementing a social media policy in a traditional media company: Case study of TC Transcontinental," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 144-151, September.
• Greene, Shelley W., 2013. "Long live the relationship," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 152-156, September.
• Alpert, Brian, 2013. "Cut through the fog: How to act on website data," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 157-171, September.
• Goodenough, Ryan, 2013. "Confessions from the nonprofit world: How nonprofits are using social media (and how they need to change their approach)," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 172-181, September.
• Jobling, Bradley, 2013. "Corporate blogging and virtual communities," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 182-191, September.
• Pearson, Andrew, 2013. "Integrating social media with mobile, online and other marketing channels," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 192-200, September.
• Dooley, Jennifer & Jones, Sandra C. & Iverson, Don, 2013. "Web 2.0 marketing: The need for a new research agenda for social marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(2), pages 201-215, September.
• Moody, Daryn, 2013. "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 221-222, December.
• Mouchbahani, Carla, 2013. "What if your bakery behaved like a bank? Case study of Deutsche Bank," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 223-227, December.
• Wilson, Peter & Mcneilly, Alex, 2013. "Not-for-profit digital and social media strategy — From zero to hero: Case study of Special Olympics Australia," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 228-235, December.
• Weber, Nicholas, 2013. "How online tech is becoming loved in an offline industry: Case study of 3663," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 236-242, December.
• Belden, Christy, 2013. "Paid, earned and owned media: Convergence in social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 243-250, December.
• Luck, Kristin & Jue, Aaron, 2013. "E-mail’s not dead — it’s just on the move: Planning for mobile e-mail," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 251-257, December.
• Brechner, Irv, 2013. "The value of long-term client and search agency relationships in a digital world," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 258-264, December.
• Mcmaster, Mike & Schwartz, Gary, 2013. "Emotion and feedback: The keys to customer engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 265-273, December.
• Blinder, Marc, 2013. "The battle for the future of search and social: Facebook Graph Search in a broader strategic context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 274-282, December.
• Taylor, Nigel, 2013. "Choosing between social media platforms and understanding the markets they reach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 283-291, December.
• Mukherjee, Avinandan & Onel, Naz, 2013. "Building green brands with social media: Best practices from case studies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 1(3), pages 292-311, December.
• Mónica Rengifo Mera & Luciana Manfredi, 2013. "Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional," Estudios Gerenciales, Universidad Icesi, June.
• Olandy Naranjo Rivera, 2013. "Diseno del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, January.
• Jaroslaw Zalejski, 2013. "The role of social consultation in the management of a local government unit: the case study of Wasilkow," Ekonomia i Prawo, Uniwersytet Mikolaja Kopernika, vol. 12(1), pages 47-56, March.
• Mark Armstrong & Yongmin Chen, 2020. "Discount Pricing," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1614-1627, October.
  • Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
• Fabian Bergès & Sylvette Monier-Dilhan, 2013. "Mass Retailers' Advertising Strategies Against Commodity Stores," Economics Bulletin, AccessEcon, vol. 33(4), pages 2968-2981.
• Melik Karabiyikoglu, 2013. "How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores," International Review of Management and Marketing, Econjournals, vol. 3(1), pages 20-27.
• Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi, 2013. "Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana," International Review of Management and Marketing, Econjournals, vol. 3(4), pages 153-163.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013. "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, vol. 88(C), pages 67-75.
• Duygun, Meryem & Sena, Vania & Shaban, Mohamed, 2013. "Schumpeterian competition and efficiency among commercial banks," Journal of Banking & Finance, Elsevier, vol. 37(12), pages 5176-5185.
• Dave, Dhaval & Saffer, Henry, 2013. "Demand for smokeless tobacco: Role of advertising," Journal of Health Economics, Elsevier, vol. 32(4), pages 682-697.
• Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013. "Explaining differences in real and hypothetical experimental auctions and choice experiments with personality," Journal of Economic Psychology, Elsevier, vol. 36(C), pages 11-26.
• Thompson, Theresa, 2013. "Los clusters y el uso de marcas colectivas en consorcios de exportación," El Trimestre Económico, Fondo de Cultura Económica, vol. 0(317), pages 43-76, enero-mar.
• Giuseppe Di Vita & Gianluca Foresta & Carla Zarb?, 2013. "Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(1), pages 203-232.
• Stefania Chironi & Mazia Ingrassia, 2013. "Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning," RIVISTA DI ECONOMIA AGRARIA, FrancoAngeli Editore, vol. 2013(1), pages 7-21.
• Laura PĂULEŢ-CRĂINICEANU & Daniel CONDURACHE, 2013. "The erosion of the local newspapers as a news source. Managing the crisis: letting go or fighting back?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 23-39.
• Nicoleta IONESCU, 2013. "Online political communication: the role of image upload on Facebook," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 53-58.
• Farhadi, Hadi & Salehi, Hadi & Md Yunus, Melor & Arezoo, Aghaei Chadegani & Farhadi, Maryam & Fooladi, Masood & Ale Ebrahim, Nader, 2012. "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," MPRA Paper 47414, University Library of Munich, Germany, revised Dec 2012.
  • Hadi Farhadi & Hadi Salehi & Melor Md Yunus & Aghaei Chadegani Arezoo & Maryam Farhadi & Masood Fooladi & Nader Ale Ebrahim, 2013. "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," Post-Print hal-00830415, HAL.
• Jianwei Lai & Peng He & Hsien-Ming Chou & Lina Zhou, 2013. "Impact Of National Culture On Online Consumer Review Behavior," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 7(1), pages 109-115.
• Rosidah Musa & Rezian-na Muhammad Kassim, 2013. "Predictors And Outcomes Of Sport Event Experiential Value: Insights From Formula One Petronas Malaysia Grand Prix," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(1), pages 107-120.
• Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland, 2013. "Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(2), pages 53-66.
• Lucila Zarraga Cano & Victor Manuel Molina Morejon & Enrique Corona Sandoval, 2013. "Case Study: Analysis Of Implementation Of Market Segmentation As A Strategy For Small Business, Estudio De Caso: Analisis De La Aplicacion De La Segmentacion De Mercado Comoaestrategia Para Las Pequen," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 6(5), pages 109-119.
• Chen-Yu Lin & David Marshall & John Dawson, 2013. "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 12(2), pages 171-179, December.
• Ralph Setzer & Guntram Wolff, 2013. "Money demand in the euro area: new insights from disaggregated data," International Economics and Economic Policy, Springer, vol. 10(2), pages 297-315, June.
  • Setzer, Ralph & Wolff, Guntram B., 2009. "Money demand in the euro area: new insights from disaggregated data," MPRA Paper 17483, University Library of Munich, Germany.
  • Ralph Setzer & Guntram B. Wolff, 2009. "Money demand in the euro area: new insights from disaggregated data," European Economy - Economic Papers 2008 - 2015 373, Directorate General Economic and Financial Affairs (DG ECFIN), European Commission.
• Marco Allegrini & Giulio Greco, 2013. "Corporate boards, audit committees and voluntary disclosure: evidence from Italian Listed Companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 17(1), pages 187-216, February.
• Sanjog Misra, 2013. "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 117-153, March.
  • Sanjog Misra, 2013. "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 117-153, March.
• Sanjog Misra, 2013. "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 117-153, March.
  • Sanjog Misra, 2013. "Markov chain Monte Carlo for incomplete information discrete games," Quantitative Marketing and Economics (QME), Springer, vol. 11(1), pages 117-153, March.
• Mengze Shi, 2013. "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 205-230, June.
• Mengze Shi, 2013. "A theoretical analysis of endogenous and exogenous switching costs," Quantitative Marketing and Economics (QME), Springer, vol. 11(2), pages 205-230, June.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
  • Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper 52766, University Library of Munich, Germany.
  • Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2013. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW-Pricing," MAGKS Papers on Economics 201304, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
• Dhaval M. Dave, 2013. "Effects of Pharmaceutical Promotion: A Review and Assessment," NBER Working Papers 18830, National Bureau of Economic Research, Inc.
• Anusua Datta & Dhaval Dave, 2017. "Effects of Physician‐directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," Health Economics, John Wiley & Sons, Ltd., vol. 26(4), pages 450-468, April.
  • Anusua Datta & Dhaval M. Dave, 2013. "Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," NBER Working Papers 19592, National Bureau of Economic Research, Inc.
• Sethuraman, Raj & Raju, Jagmohan, 2013. "The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions," Foundations and Trends(R) in Marketing, now publishers, vol. 7(1), pages 1-108, September.
• Elena Kostadinova, 2013. "Is There Brand Segmentation?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 77-85, December.
• Cãruntu Andreea Laura & Aldea Roxana Elena, 2013. "Positioning Strategies for a Tourist DestinationAbstract:Positioning strategies help companies create an imagine in the consumer’s mind and offer them the possibility to create a competitive advantage," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 374-387, May.
• Michael R. Baye & John Morgan, 2013. "pricing on the internet," The New Palgrave Dictionary of Economics,, Palgrave Macmillan.
• Alvi, Mohsin & Siddiqui, Bilal, 2013. "An Empirical Analysis of New Product by Using Models of Market Research (2013)," MPRA Paper 44870, University Library of Munich, Germany.
• Ale Ebrahim, Nader & Salehi, Hadi & Embi, Mohamed Amin & Habibi Tanha, Farid & Gholizadeh, Hossein & Motahar, Seyed Mohammad & Ordi, Ali, 2013. "Effective Strategies for Increasing Citation Frequency," MPRA Paper 50919, University Library of Munich, Germany, revised 12 Oct 2013.
• Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol, 2013. "Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management," MPRA Paper 52756, University Library of Munich, Germany, revised 2013.
• Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
  • Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2013. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW-Pricing," MAGKS Papers on Economics 201304, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
  • Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik, 2013. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," MPRA Paper 52766, University Library of Munich, Germany.
• Raza, Ali & Karim, Emadul & abbas, omair & Sultan, Prof. Dr. Shair & Hasan, Syed Waqarul, 2013. "Effect of Branded Components on Consumer Perception of Quality and Brand Preference," MPRA Paper 75463, University Library of Munich, Germany, revised 07 Dec 2016.
• Vlastimil Juppa, 2013. "Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer," Central European Business Review, Prague University of Economics and Business, vol. 2013(2), pages 45-50.
• Hasebur Rahman, 2013. "Customer Satisfaction and Loyalty: A Case Study from the Banking Sector," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 15-23.
• Leonardo Bursztyn & Florian Ederer & Bruno Ferman & Noam Yuchtman, 2012. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," NBER Working Papers 18241, National Bureau of Economic Research, Inc.
  • Noam Yuchtman & Florian Ederer & Bruno Ferman & Leonardo Bursztyn, 2013. "Understanding Peer Effects in Financial Decisions: Evidence from a Field Experiment," 2013 Meeting Papers 222, Society for Economic Dynamics.
• M. Disli & K. Schoors, 2013. "Bank rebranding and depositor loyalty," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 13/867, Ghent University, Faculty of Economics and Business Administration.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012. "Social Media im Recruiting," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012. "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012. "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 1/2012, pages 34-41.

2012

• Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State, 2012. "Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 333-348, June.
• Andreea Marin Pantelescu & Maria Ioncica, 2012. "Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 802-810, November.
• Adriana SCRIOSTEANU & Daniela POPESCU, 2012. "Customer Service – The Important Goal Of Logistics," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(40), pages 55-60.
• Stojanovic, Alex & Van Der Meulen, Robbert, 2012. "If you launch it, they will come: Bridging global and local marketing to extract the greatest value from that rare product launch," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 15-24, March.
• Hudspeth, Neil, 2012. "Building a brand socially," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 25-30, March.
• Aubrey, Chris & Judge, David, 2012. "Re-imagine retail: Why store innovation is key to a brand's growth in the ‘new normal’, digitally-connected and transparent world," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 31-39, March.
• Moody, Daryn, 2012. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 4-5, March.
• Stauffer, John, 2012. "Social Brand Planning," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 40-49, March.
• Luck, Kristin, 2012. "The delicate art of rebranding: Retaining equity while creating a fresh face," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 50-56, March.
• Pingitore, Gina & Williams-Dalgart, Herb, 2012. "Beyond satisfaction: Connecting with customers to maximise business performance," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 57-68, March.
• Lozano, Victoria, 2012. "Rediscovering your brand's True North: How Crayola articulates its brand identity to compel change in internal culture and consumer communication," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 6-14, March.
• Gilboa, Shaked & Herstein, Ram & Gamliel, Eyal, 2012. "The potential of private labels in agricultural markets: An exploratory study," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 69-78, March.
• Mcghee, Tim, 2012. "The rise and rise of athlete brand endorsements," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 79-84, March.
• Pegoraro, Ann & Jinnah, Naila, 2012. "Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(1), pages 85-97, March.
• Moody, Daryn, 2012. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 104-105, June.
• Mccormick, Andy, 2012. "Building the company brand: Connecting CSR to the business," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 106-117, June.
• Norambuena, Paola, 2012. "Staking a claim on the dotbrand frontier: A brand perspective," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 118-125, June.
• Briggs, Craig, 2012. "Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 126-130, June.
• Wilson, Peter, 2012. "Dissecting the anatomy of brands: Improving methodologies for strategic brand-building," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 131-148, June.
• Dugar, Anurag, 2012. "Rebranding: Yes or no?," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 149-163, June.
• Roy, Subhadip & Moorthi, Y. L. R., 2012. "Investigating endorser personality effects on brand personality: Causation and reverse causation in India," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 164-179, June.
• Horowitz, Scott, 2012. "How jersey sponsorship can be an effective marketing tool," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 180-184, June.
• Hutchings Reed, Mary & Trachtenberg, Marc & Paik, Irene, 2012. "Sports stars as product endorsers: Agreements and critical terms," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 185-192, June.
• Westerbeek, Hans & Linley, Michael, 2012. "Building city brands through sport events: Theoretical and empirical perspectives," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 193-205, June.
• Blamer, Steve, 2012. "Why agency compensation is broken: And what core issues are being ignored," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 212-216, October.
• Palma, Nestor Coronado & Visser, Mirjam, 2012. "Sustainability creates business and brand value," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 217-222, October.
• Jenkinson, Angus & Bishop, Kevin, 2012. "The IBM Brand System: An interview with Kevin Bishop," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 223-233, October.
• Henry, Mark & Harte, Brian, 2012. "A new model for assessing the value of social media activity," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 234-239, October.
• Cottineau, Julie, 2012. "Six success strategies for building a stronger brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 240-246, October.
• Rozin, Randall, 2012. "Brand promises and a practitioner's unified theory of brand management," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 247-253, October.
• Belk, Howard & Rafferty, Brian, 2012. "Simple is smart and other lessons from the Global Brand Simplicity Index," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 254-261, October.
• Percival, Brent, 2012. "The transformation of automotive brands and the triumphs and pitfalls of current positioning," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 262-267, October.
• Scott, Daniel J., 2012. "Every day for the rest of your life: Bringing a new metal to the bridal jewellery market," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 268-278, October.
• Pokrywczynski, James & Brinker Jr., David L., 2012. "‘Rogue’ athlete endorsers: Using social identity theory to assess brand fit," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 279-291, October.
• Antil, John H. & Burton, Rick & Robinson, Matthew J., 2012. "Exploring the challenges facing female athletes as endorsers," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 292-307, October.
• Rozin, Randall S., 2012. "`Creative Genius` by Randall S. Rozin," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 308-309, October.
• Percival, Brent, 2012. "`Brandwashed` by Brent Percival," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 310-311, October.
• Moody, Daryn, 2012. "Editorial," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 316-317, December.
• Coomber, Lee & Poore, Jess, 2012. "From good to branded: Using immersive design to deliver a positive brand experience for British Gas," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 318-326, December.
• Hochman, Kevin & Maynor, Kristi, 2012. "Integrating your brand purpose: How Procter & Gamble's Secret deodorant increased market share and profit through its brand purpose," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 327-332, December.
• Karimova, Gulnara Z., 2012. "Branding and advertising in an Islamic context: Representing the forbidden," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 333-343, December.
• Lewis, Duncan, 2012. "Older by age, younger by mindset: The attitudes and behaviours of the over 50s and how to communicate with and market to this group," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 344-348, December.
• Jacobs, Richard & Whittaker, Jeni, 2012. "Is the demographic dead?," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 349-360, December.
• Brechner, Irv, 2012. "How direct response television (DRTV) builds brand equity and sells products and services," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 361-376, December.
• Tait, Bruce, 2012. "The Mythic Status Brand Model: Blending brain science and mythology to create a new brand strategy tool," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 377-388, December.
• Kapferer, Jean-Noël & Tabatoni, Olivier, 2012. "The LVMH–Bulgari agreement: Changes in the luxury market that lead family companies to sell up," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 389-402, December.
• Degaris, Larry & West, Corrie, 2012. "The effects of sponsorship activation on the sales of a major soft drink brand," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 403-412, December.
• Brownlee, Eric A. & Shreffler, Megan B. & Ross, Stephen D., 2012. "Sponsorship awareness at a new NCAA division I football stadium: An analysis of donation level as a measure of fan identification," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(4), pages 413-423, December.
• Harry Clarke & David Prentice, 2012. "Will Plain Packaging Reduce Cigarette Consumption?," Economic Papers, The Economic Society of Australia, vol. 31(3), pages 303-317, September.
  • Harry Clarke & David Prentice, 2012. "Will Plain Packaging Reduce Cigarette Consumption?," Working Papers 2012.03, School of Economics, La Trobe University.
• Constanza Fosco, 2012. "Spatial Difusion and Commuting Flows," Documentos de Trabajo en Economia y Ciencia Regional 30, Universidad Catolica del Norte, Chile, Department of Economics, revised Sep 2012.
• Grigorut Cornel & Grigorut Lavinia-Maria & Surugiu Felicia, 2012. "Marketing intelligence system a "smart tool" for the companies," Constanta Maritime University Annals, Constanta Maritime University, vol. 18(2), pages 297-304.
• Regine Kalka & Katharina Juliana Schmidt, 2012. "The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study [Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Ve," Duesseldorf Working Papers in Applied Management and Economics 21, Duesseldorf University of Applied Sciences.
• Regine Kalka & Katharina Juliana Schmidt, 2012. "The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study
  [Identitätsorientierte Markenführung im Dienstleistungsbereich am Beispiel der Ve," Duesseldorf Working Papers in Applied Management and Economics fobe21, Duesseldorf University of Applied Sciences.
• Lihra, Torsten & Buehlmann, Urs & Graf, Raoul, 2012. "Customer preferences for customized household furniture," Journal of Forest Economics, Elsevier, vol. 18(2), pages 94-112.
• Tucker, Catherine E., 2012. "The economics of advertising and privacy," International Journal of Industrial Organization, Elsevier, vol. 30(3), pages 326-329.
• Gao, Fox & Faff, Robert & Navissi, Farshid, 2012. "Corporate philanthropy: Insights from the 2008 Wenchuan Earthquake in China," Pacific-Basin Finance Journal, Elsevier, vol. 20(3), pages 363-377.
• Walesska Schlesinger, Ma. & Alvarado Herrera, Alejandro & Martí Parreño, José, 2012. "Patrocinio deportivo: la implicación del espectador y sus efectos en la identificación y lealtad," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Bamini KPD. Balakrishnan & Azlinda Shazneem Md. Shuaib & Oscar Dousin & P.Yukthamarani Permarupan, 2012. "The Impact Of Brand Placement And Brand Recall In Movies: Empirical Evidence From Malaysia," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 39-52.
• Cauzo Bottala, Lourdes & Cossío Silva, Francisco José, 2012. "Análisis Del Efecto Inmediato Y Diferido De La Orientación Al Mercado Sobre Los Resultados Organizacionales. Un Estudio Longitudinal / Analysis Of Immediate And Delayed Effect Of Market Orientation On," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 18(3), pages 228-236.
• Fassil Fanta, 2012. "Macroeconomic uncertainty, excess liquidity and stability of money demand (M3) in Australia," International Journal of Monetary Economics and Finance, Inderscience Enterprises Ltd, vol. 5(4), pages 325-344.
• Alessandro ACQUISTI & Jens GROSSKLAGS, 2012. "An Online Survey Experiment on Ambiguity and Privacy," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(88), pages 19-39, 4th quart.
• Wonsuk Chung & Rick Harbaugh, 2012. "Biased Recommendations," Working Papers 2012-02, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Hema Yoganarasimhan, 2012. "Impact of social network structure on content propagation: A study using YouTube data," Quantitative Marketing and Economics (QME), Springer, vol. 10(1), pages 111-150, March.
• Stephen Ryan & Catherine Tucker, 2012. "Heterogeneity and the dynamics of technology adoption," Quantitative Marketing and Economics (QME), Springer, vol. 10(1), pages 63-109, March.
  • Stephen Ryan & Catherine Tucker, 2006. "Heterogeneity and the Dynamics of Technology Adoption," Working Papers 06-26, NET Institute, revised Oct 2006.
  • Stephen P. Ryan & Catherine Tucker, 2011. "Heterogeneity and the Dynamics of Technology Adoption," NBER Working Papers 17253, National Bureau of Economic Research, Inc.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012. "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 151-196, June.
  • Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2009. "A Practitioner's Guide To Bayesian Estimation Of Discrete Choice Dynamic Programming Models," Working Paper 1201, Economics Department, Queen's University.
• Minki Kim & Pradeep Chintagunta, 2012. "Investigating brand preferences across social groups and consumption contexts," Quantitative Marketing and Economics (QME), Springer, vol. 10(3), pages 305-333, September.
• Souhaib Ben Taieb & Rob J Hyndman, 2012. "Recursive and direct multi-step forecasting: the best of both worlds," Monash Econometrics and Business Statistics Working Papers 19/12, Monash University, Department of Econometrics and Business Statistics.
• Sarvary, Miklos, 2012. "Gurus and Oracles: The Marketing of Information," MIT Press Books, The MIT Press, edition 1, volume 1, number 026201694x, December.
• Dhaval M. Dave & Henry Saffer, 2012. "Demand for Smokeless Tobacco: Role of Magazine Advertising," NBER Working Papers 18003, National Bureau of Economic Research, Inc.
• Yongmin Chen & Tianle Zhang, 2012. "Group Coupons: Interpersonal Bundling on the Internet," Working Papers 12-09, NET Institute.
• Botezat Elena, 2012. "Managing Change: Some Theoretical And Applicative Aspects," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 992-1002, July.
• Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin, 2012. "Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 294-301, December.
• Dabija Dan-Cristian & Babut Raluca, 2012. "Empirical Research On The Impact Of Location And Service On The Retail Brand Image," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 813-819, December.
• Pop Ciprian-Marcel & Dabija Dan-Cristian, 2012. "Romanian Customer-Based Empirical Research On Ambiance In Retailing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 861-867, December.
• Silvia-Elena Iacob, & Constanta Popescu & Constantin-Ciprian Iacob, 2012. "Network Marketing and Global Communication," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 986-989, May.
• Balaceanu Valeria Arina, 2012. "The Bank's Success through Optimisation Promotion Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 603-608, Decembre.
• Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta, 2012. "El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela," DOCFRADIS Working Papers 1202, Catedra Fundación Ramón Areces de Distribución Comercial, revised Mar 2012.
• Andrea Pérez Ruiz & Ignacio Rodríguez del Bosque, 2012. "The study of stakeholder management as way to understand the consequences of economic crisis in the banking sector," DOCFRADIS Working Papers 1204, Catedra Fundación Ramón Areces de Distribución Comercial, revised Sep 2012.
• Mark Armstrong & Yongmin Chen, 2020. "Discount Pricing," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1614-1627, October.
  • Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
• Martina Ferencová & Jana Jurková, 2012. "Process Pedagogical Approaches – A Tool To Reach Target Groups Of Universities," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 5(1), pages 294-304, June.
• Carlos F. Alves & Ernesto Fernando R. Vicente, 2012. "Does the Latin Corporate Governance Model perform worse than others in preventing earnings management?," FEP Working Papers 447, Universidade do Porto, Faculdade de Economia do Porto.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "A battle between branded and me too brands (unbranded) products," MPRA Paper 35677, University Library of Munich, Germany.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression)," MPRA Paper 37651, University Library of Munich, Germany.
• Estrada, Fernando, 2012. "Asymmetric information and financial markets," MPRA Paper 39025, University Library of Munich, Germany.
• Mark Armstrong & Yongmin Chen, 2020. "Discount Pricing," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1614-1627, October.
  • Mark Armstrong & Yongmin Chen, 2012. "Discount Pricing," Economics Series Working Papers 605, University of Oxford, Department of Economics.
  • Armstrong, Mark & Chen, Yongmin, 2012. "Discount pricing," MPRA Paper 39074, University Library of Munich, Germany.
  • Armstrong, Mark & Chen, Yongmin, 2013. "Discount Pricing," CEPR Discussion Papers 9327, C.E.P.R. Discussion Papers.
  • Armstrong, Mark & Chen, Yongmin, 2017. "Discount Pricing," MPRA Paper 76681, University Library of Munich, Germany.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Factors Influencing men’s choice for Eastern Wear," MPRA Paper 39100, University Library of Munich, Germany.
• Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation," MPRA Paper 39101, University Library of Munich, Germany.
• Azam, Rehan & Muhammad, Danish & Syed Akbar, Suleman, 2012. "Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan," MPRA Paper 42369, University Library of Munich, Germany.
• Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012. "Do consumers buy bread and diamond with the same attachment?," MPRA Paper 45094, University Library of Munich, Germany.
• Farhadi, Hadi & Salehi, Hadi & Md Yunus, Melor & Arezoo, Aghaei Chadegani & Farhadi, Maryam & Fooladi, Masood & Ale Ebrahim, Nader, 2012. "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," MPRA Paper 47414, University Library of Munich, Germany, revised Dec 2012.
  • Hadi Farhadi & Hadi Salehi & Melor Md Yunus & Aghaei Chadegani Arezoo & Maryam Farhadi & Masood Fooladi & Nader Ale Ebrahim, 2013. "Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?," Post-Print hal-00830415, HAL.
• Vespignani, Joaquin L., 2012. "Modelling asymmetric consumer demand response: Evidence from scanner data," MPRA Paper 55601, University Library of Munich, Germany.
• Ahmed, Muhammad Bilal & Wasey, Ejaz & Jhanndir, Saif Ullah, 2012. "Impact Of Employee Motivation On Customer Satisfaction: Study Of Airline Industry In Pakistan," MPRA Paper 70758, University Library of Munich, Germany.
• Dhaval Dave & Henry Saffer, 2012. "Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand," Southern Economic Journal, Southern Economic Association, vol. 79(1), pages 97-126, July.
• L. J. Shrum & Jaehoon Lee, 2012. "Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different con," Working Papers 0001, College of Business, University of Texas at San Antonio.
• Elena Krasnokutskaya, 2012. "Identification And Estimation Of Auction Model With Two‐Dimensional Unobserved Heterogeneity," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 53(3), pages 659-692, August.
  • Elena Krasnokutskaya, 2010. "Identification and Estimation of Auction Model with Two-Dimensional Unobserved Heterogeneity," PIER Working Paper Archive 10-036, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
• Dhaval Dave & Henry Saffer, 2012. "Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand," Southern Economic Journal, John Wiley & Sons, vol. 79(1), pages 97-126, July.
  • Dhaval Dave & Henry Saffer, 2010. "The Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand," NBER Working Papers 15969, National Bureau of Economic Research, Inc.
• Kate Glavor & Niko Koncul, 2012. "Strategic Importance of ‘Brand’ in Tourism and Hotel Industry," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 15(2), pages 79-86, November.
• Schwarz, Annika & Botzenhardt, Florian & Pätzmann, Jens U., 2012. "Social Media im Recruiting," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 6-12.
• Fähnle, Sabrina & Teichmann, Julia & Pätzmann, Jens U., 2012. "Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 13-23.
• Runge, Henrike & Botzenhardt, Florian & Ferdinand, Hans-Michael, 2012. "How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity," Markenbrand: Die Strategiequelle - Zeitschrift für Markenstrategie, Hochschule Neu-Ulm, Kompetenzzentrum Marketing & Branding, issue 1/2012, pages 34-41.
• Huaxia Rui & Yizao Liu & Andrew Whinston, 2012. "Whose and What Chatter Matters? The Effect of Tweets on Movie Sales," Working Papers 08, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.

2011

• Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija, 2011. "Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 448-463, June.
• Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu, 2011. "The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 725-735, November.
• Kwong, Lester M.K., 2011. "Eco-Labels as a Signal of Quality," Journal of Wine Economics, Cambridge University Press, vol. 6(2), pages 179-192, October.
• Jürgen-Peter Kretschmer & Oliver Budzinski, 2011. "Advertised meeting-the-competition clauses: collusion instead of price discrimination," Economics Bulletin, AccessEcon, vol. 31(4), pages 3153-3157.
  • Oliver Budzinski & Jürgen-Peter Kretschmer, 2010. "Advertised Meeting-the-Competition Clauses: Collusion Instead of Price Discrimination," Working Papers 99/10, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
• Quero Gervilla, María José & Ventura Fernández, Rafael, 2011. "El compromiso como variable mediadora para la predicción de las futuras intenciones de consumo en los servicios. Una aproximación empírica a los consumidores de artes escénicas en España," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Moliner Velázquez, Beatriz & Fuentes Blasco, María, 2011. "Causas y consecuencias de la insatisfacción en consumidores con atribuciones externas," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Ana MUNTEANU & Dorina LUPAN*, 2011. "Economic Implications Of Several Special Proper Nouns," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 13(1), pages 122-133, May.
• Zaharah Ghazali, 2011. "The Influence Of Socialization Agents And Demographic Profiles On Brand Consciousness," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(1), pages 19-29.
• Jeffrey Wray & Daniel Plante, 2011. "Mobile Advertising Engine For Centralized Mobile Coupon Delivery," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(1), pages 75-85.
• Fariza Hashim & Abdul Rahim Abu Bakar, 2011. "Antecedents And Consequences Of Market Orientation In Non-Profit Organizations: Evidence From Malaysia," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 4(3), pages 95-105.
• Mariza Aguirre Fimbres, 2011. "Applied Environmental Practices In Hotels In The City Of Hermosillo, Sonora, Mexico, Gestion Hotelera Orientada A La Proteccion Del Ambiente Y Su Impacto En La Imagen De La Empresa: Caso Hermosillo, S," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 4(3), pages 51-72.
• Oliver Parts & Irena Vida, 2011. "The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(4 (Winter), pages 355-370.
• Suleymanova, Elena, 2011. "Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.
• Peter J. Huckfeldt & Christopher R. Knittel, 2011. "Pharmaceutical Use Following Generic Entry: Paying Less and Buying Less," NBER Working Papers 17046, National Bureau of Economic Research, Inc.
• Dae-Yong Ahn & Jason A. Duan & Carl F. Mela, 2011. "An Equilibrium Model of User Generated Content," Working Papers 11-13, NET Institute, revised Dec 2011.
• Yizao Liu & Huaxia Rui & Andrew Whinston, 2011. "Whose and What Chatter Matters? The Impact of Tweets on Movie Sales Framework," Working Papers 11-27, NET Institute, revised Nov 2011.
• S. Dellavigna., 2011. "Psychology and Economics: Evidence from the Field," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 5.
  • S. Dellavigna., 2011. "Psychology and Economics: Evidence from the Field," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 4.
  • Stefano DellaVigna, 2009. "Psychology and Economics: Evidence from the Field," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 315-372, June.
  • Stefano DellaVigna, 2007. "Psychology and Economics: Evidence from the Field," NBER Working Papers 13420, National Bureau of Economic Research, Inc.
• S. Dellavigna., 2011. "Psychology and Economics: Evidence from the Field," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 4.
  • Stefano DellaVigna, 2009. "Psychology and Economics: Evidence from the Field," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 315-372, June.
  • S. Dellavigna., 2011. "Psychology and Economics: Evidence from the Field," VOPROSY ECONOMIKI, N.P. Redaktsiya zhurnala "Voprosy Economiki", vol. 5.
  • Stefano DellaVigna, 2007. "Psychology and Economics: Evidence from the Field," NBER Working Papers 13420, National Bureau of Economic Research, Inc.
• Popescu Andrei & Caescu Stefan Claudiu & Brandabur Raluca Ecaterina, 2011. "Strategically Repositioning Russia," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 774-778, July.
• POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana, 2011. "Human Resources Motivation - A Challenge For Smes Economic Performances," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 692-697, December.
• Dabija Dan Cristian & Abrudan Ioana Nicoleta, 2011. "Study On Retail Brand Awareness In Retail," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 742-748, December.
• Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca, 2011. "Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 762-769, December.
• Widelska Urszula & Michalczuk Gra¿yna, 2011. "Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1331-1336, May.
• Cãruntu Andreea Laura, 2011. "Evolution of Large Retailers in Terms of Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 184-186, May.
• Rhodes, Andrew, 2011. "Multiproduct pricing and the Diamond Paradox," MPRA Paper 32511, University Library of Munich, Germany.
• Syed Akif Hasan & Muhammad Imtiaz Subhani & Ana Mateen, 2011. "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," Information Management and Business Review, AMH International, vol. 3(5), pages 261-264.
  • Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011. "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," MPRA Paper 34756, University Library of Munich, Germany.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)," MPRA Paper 54337, University Library of Munich, Germany, revised 14 Jan 2011.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper 54334, University Library of Munich, Germany, revised 31 Jan 2011.
  • Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2011. "Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)," MPRA Paper 54349, University Library of Munich, Germany, revised 31 Jan 2011.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2011. "The potato value chain in Bihar: An assessment and policy implications," MPRA Paper 54350, University Library of Munich, Germany, revised 14 Jan 2011.
• Sophie BOUTILLIER & Dimitri UZUNIDIS, 2011. "Entrepreneurs Historiques De L’Industrie Du Luxe Gabriel Chanel, Louis Vuitton, Helena Rubinstein Et Nicole-Barbe Clicquot-Ponsardin Historical Entrepreneurs In Luxury Industry Gabriel Chanel, Louis V," Working Papers 241, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
• Syed Akif Hasan & Muhammad Imtiaz Subhani & Ana Mateen, 2011. "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," Information Management and Business Review, AMH International, vol. 3(5), pages 261-264.
  • Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011. "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," MPRA Paper 34756, University Library of Munich, Germany.
• Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2011. "Successful Strategic Practices in Building Malaysia’s Country Brand," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2011(16), pages 82-113, June.
• Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN, 2011. "Human Resources Professional Development within the Knowledge-Based Economy Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(4), pages 651-660, October.
• Marian NASTASE & Mirela STOIAN & Raluca Andreea ION, 2011. "Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(5), pages 863-870, December.
• Paula Cornelia Mitran & Mihaela Bebeselea, 2011. "About The Crisis Marketing And The Crisis Of Marketing," Journal of Academic Research in Economics, Spiru Haret University, Faculty of Accounting and Financial Management Constanta, vol. 3(3 (Novemb), pages 309-314.
• Dubravka Sinčić Ćorić & Nataša Kurnoga Živadinović & Marija Dropuljić, 2011. "The effects of cause and donation size of cause-related marketing program on consumers' intention to buy," EFZG Working Papers Series 1108, Faculty of Economics and Business, University of Zagreb.
• Oberst, Christian A., 2011. "A methodology approach to delineate functional economic market areas: With an iterative three-step spatial clustering procedure," CAWM Discussion Papers 55, University of Münster, Münster Center for Economic Policy (MEP).
• Reimer, Kerstin & Albers, Sönke, 2011. "Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing," EconStor Preprints 50730, ZBW - Leibniz Information Centre for Economics.

2010

• Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija, 2010. "Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 634-649, June.
• Zhang, Xu & Goddard, Ellen W., 2010. "Analysis of Value-Added Meat Product Choice Behaviour by Canadian Households," Project Report Series 99703, University of Alberta, Department of Resource Economics and Environmental Sociology.
• Margarita M. Kalamova & Kai A. Konrad, 2010. "Nation Brands and Foreign Direct Investment," Kyklos, Wiley Blackwell, vol. 63(3), pages 400-431, August.
  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2010-06, WZB Berlin Social Science Center.
  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Munich Reprints in Economics 22078, University of Munich, Department of Economics.
• Alexander Sellamen Garzón & Andrés Felipe Arce Mesa, 2010. "Las Decisiones Publicitarias Dependen De Las Ventas En Los Productos," Revista Criterio Libre, Universidad Libre - Sede Principal, February.
• Donghun Kim & Philip Sugai, 2010. "Willingness to Pay for Digital Contents in Japan," Economics Bulletin, AccessEcon, vol. 30(3), pages 1745-1752.
• San Martín Gutiérrez, Sonia & López Catalán, Blanca, 2010. "Posibilidades de la compraventa B2C por teléfono móvil en comparación con Internet," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Martínez Caro, Laura & Flores López, Enrique & Martínez García, Jose Antonio, 2010. "Análisis de las necesidades del cliente y su satisfacción en la industria del mueble según las normas ISO 9000: un estudio de casos," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Beerli Palacio, Asunción & Martín Santana, Josefa D., 2010. "La eficacia de la publicidad on-line en el contexto de los blogs," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
• Lucien PERTICOZ, 2010. "Musique au jour le jour, construction de soi et mutations de l’industrie musicale : une approche par le quotidien," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2, pages 70-79.
• Chloë SALLES, 2010. "Les blogs du Monde.fr : une acculturation tactique du journal à l’internet," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 27-36.
• Elizabeth VERCHER & Dana POPESCU-JOURDY, 2010. "L’entreprise solidaire – identité, pratiques et stratégies de communication," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 37-44.
• Mihaela PĂUN & Cristina COMAN, 2010. "The image of the public institutions and new technologies," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 45-53.
• Pola B. Gupta & David J. Burns & Jaime S. Schiferl, 2010. "An Exploration Of Student Satisfaction With Internship Experiences In Marketing," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 2(1), pages 27-37.
• Johan de Jager & Therese du Plooy, 2010. "Information Sources Used To Select A Higher Education Institution: Evidence From South African Students," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 2(1), pages 61-75.
• Mohd Sah Basir & Syed Zamberi Ahmad & Philip J. Kitchen, 2010. "The Relationship Between Sales Skills And Salesperson Performance: An Empirical Study In The Malaysia Telecommunications Company," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(1), pages 51-73.
• Barbara K. Fuller & Martha C. Spears & Darrell F. Parker, 2010. "Entrepreneurial Tendencies: Evidence From China And India," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(3), pages 39-52.
• Elena Pardo & Inés Küster Boluda & Torpong Suemanotham, 2010. "Product placement in video games as a marketing strategy: an attempt to analysis in Disney company," Working Papers. Serie EC 2010-04, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
• Inés Küster Boluda & Natalia Vila López & Vicente Castillo, 2010. "Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones," Working Papers. Serie EC 2010-05, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
• J. Lilly, 2010. "The Effects of Store Window Display on Customers Perception and Attitude in Retail Clothing Outlets," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 6(1), pages 16-20, February.
• Vardit Landsman & Moshe Givon, 2010. "The diffusion of a new service: Combining service consideration and brand choice," Quantitative Marketing and Economics (QME), Springer, vol. 8(1), pages 91-121, March.
• Margarita M. Kalamova & Kai A. Konrad, 2010. "Nation Brands and Foreign Direct Investment," Kyklos, Wiley Blackwell, vol. 63(3), pages 400-431, August.
  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2010-06, WZB Berlin Social Science Center.
  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Munich Reprints in Economics 22078, University of Munich, Department of Economics.
• Bowman, Douglas & Gatignon, Hubert, 2010. "Market Response and Marketing Mix Models: Trends and Research Opportunities," Foundations and Trends(R) in Marketing, now publishers, vol. 4(3), pages 129-207, May.
• Haruvy, Ernan & Popkowski Leszczyc, Peter T. L., 2010. "Internet Auctions," Foundations and Trends(R) in Marketing, now publishers, vol. 4(1), pages 1-75, March.
• Ofek, Elie & Toubia, Olivier, 2010. "Marketing and Innovation Management: An Integrated Perspective," Foundations and Trends(R) in Marketing, now publishers, vol. 4(2), pages 77-128, May.
• van Bruggen, Gerrit H. & Wierenga, Berend, 2010. "Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems," Foundations and Trends(R) in Marketing, now publishers, vol. 4(4), pages 209-332, July.
• Armelini, Guillermo & Villanueva, Julian, 2010. "Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?," Foundations and Trends(R) in Marketing, now publishers, vol. 5(1), pages 1-53, September.
• Tîrca Alexandra-Maria & Bãcilã Mihai-Florin & Ciornea Raluca, 2010. "Study Regarding Communication And Distribution Activities Within The Romanian Monasteries," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 785-790, July.
• brandabur raluca & popescu andrei, 2010. "Marketing For Small Entreprises €" Case Study Positioning Of €Œplafar†Di Ltd," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1081-1085, December.
• Popescu Andrei & Brandabur Raluca Ecaterina & Tatu Cristian Ionut, 2010. "Does Positioning Have A Place In The Minds Of Our Students?," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1133-1136, December.
• Popescu Dan & Chivu Iulia & Ciocârlan-Chitucea Alina & Popescu Daniela Oana, 2010. "How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 990-996, December.
• Dario Dunkovic & Durdica Juric & Tereza Nikolic, 2010. "Marketing Aspects In Strategic Management Accounting," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 6, pages 739-750.
• Elena Krasnokutskaya, 2012. "Identification And Estimation Of Auction Model With Two‐Dimensional Unobserved Heterogeneity," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 53(3), pages 659-692, August.
  • Elena Krasnokutskaya, 2010. "Identification and Estimation of Auction Model with Two-Dimensional Unobserved Heterogeneity," PIER Working Paper Archive 10-036, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
• Claudiu Valentin Nitu & Elena Condrea & Mihaela Constandache, 2010. "Quality Improvement Strategy In Romanian Tourism Products And Services With The Application Of SC Astoria Complex SRL," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 239-246.
• Claudiu Valentin Nitu & Oana Nitu & Mihaela Constandache, 2010. "Business Analysis Of The Activity SC Complex Astoria SRL," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(2), pages 247-254.
• Moszoro, Marian, 2010. "Analiza problemów biznesowych [Analysis of Business Problems]," MPRA Paper 101936, University Library of Munich, Germany.
• Perumal, Koshy, 2010. "Diversity and multiculturalism as a strategy for strengthening Micro, Small and Medium Enterprises (MSMEs) in the global market," MPRA Paper 20194, University Library of Munich, Germany.
• Fernando ESTRADA, 2010. "Theory Of Argumentation In Financial Markets," Journal of Advanced Studies in Finance, ASERS Publishing, vol. 1(1), pages 18-22.
  • Estrada, Fernando, 2010. "Theory of argumentation in financial markets," MPRA Paper 23932, University Library of Munich, Germany.
  • Estrada, Fernando, 2010. "Theory of argumentation in financial markets," MPRA Paper 21824, University Library of Munich, Germany.
• Chi, Feng & Yang, Nathan, 2010. "Twitter Adoption in Congress: Who Tweets First?," MPRA Paper 23225, University Library of Munich, Germany.
• Anandya, Dudi, 2010. "The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites," MPRA Paper 25277, University Library of Munich, Germany.
• Tang, Linyao, 2010. "放任与管制的或此或彼：俄罗斯市场转型录 [Totalitarianism and Laissez-faire: A meditation on Russian Market]," MPRA Paper 26201, University Library of Munich, Germany, revised 07 Jul 2010.
• Zenetti, German, 2010. "A Note on 'Bayesian analysis of the random coefficient model using aggregate data', an alternative approach," MPRA Paper 26449, University Library of Munich, Germany.
• Minten, Bart & Singh, K.M. & Sutradhar, Rajib, 2010. "The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)," MPRA Paper 54344, University Library of Munich, Germany, revised 14 Jan 2010.
• Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib, 2010. "The benefit of cold storages: Evidence from Bihar," MPRA Paper 54345, University Library of Munich, Germany, revised 14 Dec 2010.
• Pepe, Cosetta & Musso, Fabio & Risso, Mario, 2010. "The social responsibility of retailers and small and medium suppliers in international supply chains," MPRA Paper 57943, University Library of Munich, Germany, revised 2010.
• Reddy, Kotapati Srinivasa, 2010. "Makeup behind the Mirror; Going beyond Delisting? – A Case of NIRMA," MPRA Paper 74291, University Library of Munich, Germany, revised 2016.
• Fernando ESTRADA, 2010. "Theory Of Argumentation In Financial Markets," Journal of Advanced Studies in Finance, ASERS Publishing, vol. 1(1), pages 18-22.
  • Estrada, Fernando, 2010. "Theory of argumentation in financial markets," MPRA Paper 21824, University Library of Munich, Germany.
  • Estrada, Fernando, 2010. "Theory of argumentation in financial markets," MPRA Paper 23932, University Library of Munich, Germany.
• Fernando Estrada, 2010. "Theory of Argumentation in Financial Markets," Journal of Advanced Studies in Finance, ASERS Publishing, vol. 0(1), pages 18-22, June.
  • Estrada, Fernando, 2010. "Theory of argumentation in financial markets," MPRA Paper 21824, University Library of Munich, Germany.
  • Estrada, Fernando, 2010. "Theory of argumentation in financial markets," MPRA Paper 23932, University Library of Munich, Germany.
• Andreea Marin-Pantelescu & Gabriela Tigu, 2010. "Features of the Travel and Tourism Industry Which May Affect Pricing," Journal of Environmental Management and Tourism, ASERS Publishing, vol. 0(1), pages 8-11, June.
• Fatos Ukaj, 2010. "Marketing Concept as a Tool for Development of Tourism in Kosovo," Journal of Environmental Management and Tourism, ASERS Publishing, vol. 0(1), pages 57-62, June.
  • Ukaj, Fatos, 2010. "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper 21720, University Library of Munich, Germany.
• Li, Sanxi & Peitz, Martin & Zhao, Xiaojian, 2010. "Worried about Adverse Product Effects? Information Disclosure and Consumer Awareness," TSE Working Papers 10-157, Toulouse School of Economics (TSE).
• Costas Arkolakis, 2010. "Market Penetration Costs and the New Consumers Margin in International Trade," Journal of Political Economy, University of Chicago Press, vol. 118(6), pages 1151-1199.
  • Costas Arkolakis, 2008. "Market Penetration Costs and the New Consumers Margin in International Trade," NBER Working Papers 14214, National Bureau of Economic Research, Inc.
• Margarita M. Kalamova & Kai A. Konrad, 2010. "Nation Brands and Foreign Direct Investment," Kyklos, Wiley Blackwell, vol. 63(3), pages 400-431, August.
  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Munich Reprints in Economics 22078, University of Munich, Department of Economics.
  • Kalamova, Margarita M. & Konrad, Kai A., 2010. "Nation brands and foreign direct investment," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2010-06, WZB Berlin Social Science Center.

2009

• Horst Todt, 2009. "Some Aspects of the Economic Crisis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(Number Sp), pages 667-674, November.
• Cicero I. LIMBEREA, 2009. "A Quantification Of The 2008-2009 US Bailout Package," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 3, pages 127-135, May.
• PhD Lecturer Flaviu MEGHISAN & Junior Assistant PhD Student Georgeta-Madalina MEGHISAN, 2009. "Economic Tools For Telecommunications Strategists," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 1(37), pages 108-114, May.
• Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta, 2009. "Retail Marketing Instruments – An Analytic Approach," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(13S), pages 85-96, November.
• Chavdar Christov, 2009. "The Persuasive Impact on Sales," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 124-142.
• Duncan Simester & Yu (Jeffrey) Hu & Erik Brynjolfsson & Eric T. Anderson, 2009. "Dynamics Of Retail Advertising: Evidence From A Field Experiment," Economic Inquiry, Western Economic Association International, vol. 47(3), pages 482-499, July.
• Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2009. "Clicks, Discontinuities, and Firm Demand Online," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 18(4), pages 935-975, December.
  • Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2006. "Clicks, Discontinuities, and Firm Demand Online," Working Papers 2006-21, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
  • Baye, Michael R & Gatti, J. Rupert J & Kattuman, Paul & Morgan, John, 2006. "Clicks, Discontinuities, and Firm Demand Online," Competition Policy Center, Working Paper Series qt3qg7270w, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
• Emilia UNGUREANU & Felix-Constantin BURCEA, 2009. "How to Be a Good Entrepreneur in Our Days? Just Follow an Excellent Business Plan!," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 233-246.
• Jesus ARTEAGA ORTIZ, 2009. "On the Relationship between Export Activity and Size," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 57-68.
• Yuan-shuh Lii, 2009. "A model of customer e-loyalty in the online banking," Economics Bulletin, AccessEcon, vol. 29(2), pages 891-902.
• Inci VARINLI & Eyyup YARAS & Ahmet BASALP, 2009. "Duygusal Zekanin Musteri Odaklilik ve Satis Performansi Uzerine Etkisini Belirlemeye Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(1), pages 113-130.
• Burcu ILTER & Bilge AYKOL & Ozge OZGEN, 2009. "Attitudes Towards Purchasing From Foreign Apparel Retailers: The Effects Of Age And Foreign Country Visits," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(1), pages 43-60.
• Ayla Ozhan Dedeoglu & Yeliz Ayangil, 2009. "Does Brand Image Result In Placebo Effect? An Experimental Study On Soft Drinks," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(1), pages 61-72.
• Sondes Zouaghi, 2009. "Soins de beauté pour dire son ethnicité Résumé A travers l’étude des pratiques de soins corporels des femmes tunisiennes en France, le modèle de construction identitaire développé par Askegaard et al.," THEMA Working Papers 2011-19, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
• Bamini KPD.Balakrishnan & Samuel Lee & Azlinda Shazneem Md.Shuaib & Najihah Hanisah Marmaya, 2009. "The Impact Of Brand Personality On Brand Preference And Loyalty: Empirical Evidence From Malaysia," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 1(1), pages 109-119.
• Michael R. Baye & John Morgan, 2009. "Brand and Price Advertising in Online Markets," Management Science, INFORMS, vol. 55(7), pages 1139-1151, July.
  • Baye, Michael & Morgan, John, 2004. "Brand and Price Advertising in Online Markets," Competition Policy Center, Working Paper Series qt9760k3hz, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Michael Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Microeconomics 0504009, University Library of Munich, Germany.
  • Michael R. Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Working Papers 2005-08, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Sarira Aurangabadkar, 2009. "Strategies for Business Firms in Declining Markets," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 5(2), pages 173-181, June.
• Irina Tobosaru & Irina Nicolau, 2009. "The Role of Reverse Logistics on the European Market," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 5(4), pages 271-280, December.
• David Fielding & Anja Shortland, 2009. "Does television terrify tourists? Effects of US television news on demand for tourism in Israel," Journal of Risk and Uncertainty, Springer, vol. 38(3), pages 245-263, June.
• Michaela Draganska & Michael Mazzeo & Katja Seim, 2009. "Beyond plain vanilla: Modeling joint product assortment and pricing decisions," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 105-146, June.
  • Draganska, Michaela & Seim, Katja & Mazzeo, Michael, 2007. "Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions," Research Papers 1982, Stanford University, Graduate School of Business.
• Siddharth Singh & Sharad Borle & Dipak Jain, 2009. "A generalized framework for estimating customer lifetime value when customer lifetimes are not observed," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 181-205, June.
• Dmitri Kuksov, 2009. "Communication strategy in partnership selection," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 267-288, September.
• Pradeep Chintagunta & Renna Jiang & Ginger Jin, 2009. "Information, learning, and drug diffusion: The case of Cox-2 inhibitors," Quantitative Marketing and Economics (QME), Springer, vol. 7(4), pages 399-443, December.
  • Pradeep Chintadunta & Renna Jiang & Ginger Z. Jin, 2008. "Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors," NBER Working Papers 14252, National Bureau of Economic Research, Inc.
• Antonio FILIPPIN, 2009. "A field experiment on the effect of .99 price endings," Departmental Working Papers 2009-026, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Antonio FILIPPIN, 2009. "A field experiment on the effect of .99 price endings," Departmental Working Papers 2009-26, Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano.
• Wen-Shinn Low & Soo-May Cheng, 2009. "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 14(1), pages 86-104.
• Simeon Jelev, 2009. "Elicitation of Positioning Ideas Via Studying Cognitive Unconscious Through Generation and Analysis of Metaphors," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 20-36, Janyary.
• Grigorescu Adriana & Balalia Alina Elena, 2009. "Interdependences Between The Public Administration And Private Business Environment In The Context Of Economic Crisis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 325-331, May.
• Bente Florina Maria, 2009. "Guidelines Regarding Efficient Communication Within Modern Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 591-594, May.
• Radwan Alaa El Din Hussien, 2009. "The Horizon Of Developingthe Egyptian Marketing Tourism In Eu," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 836-839, May.
• Morozan, Cristian & Enache, Elena & Vechiu, Camelia, 2009. "Evolution of digital marketing," MPRA Paper 13725, University Library of Munich, Germany.
• Cova, Bernard & Paranque, Bernard, 2009. "Maketing: le défi à relever [Marketing: the challenge we face]," MPRA Paper 15916, University Library of Munich, Germany.
• Hermans, Olaf & Mutsaerts, Hugo & Olyslager, Luc, 2009. "Guest Relationship Management Principles as a Reference Point for building a Brand: The Case a Hospitality Group's Brand-building Process," MPRA Paper 25417, University Library of Munich, Germany, revised 17 Aug 2009.
• Horrigan, David, 2009. "Branded Content: A new Model for driving Tourism via Film and Branding Strategies," MPRA Paper 25419, University Library of Munich, Germany, revised 28 Aug 2009.
• Kamenidou, Irene & Mamalis, Spyridon & Priporas, Contantinos-Vasilios, 2009. "Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island," MPRA Paper 25420, University Library of Munich, Germany, revised 25 Aug 2009.
• Isacsson, Annica & Alakoski, Leena & Bäck, Asta, 2009. "Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases," MPRA Paper 25456, University Library of Munich, Germany, revised 26 Aug 2009.
• González, Pablo Rodríguez & Molina, Oscar, 2009. "Spanish Tourist Behaviour: A Specific Objective-base Segmantation," MPRA Paper 25458, University Library of Munich, Germany, revised 27 Aug 2009.
• Amroush, Fadi, 2009. "استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما [Using Artificial intelligence to select the optimal E-CRM Based business needs]," MPRA Paper 28014, University Library of Munich, Germany.
• Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
• Soproni, Luminita & Stoica, Alina & Drinda, Roxana, 2009. "Placing Romania in the European and International Market: The Role of Image in building a Nation Identity," MPRA Paper 44723, University Library of Munich, Germany.
• Rekettye, Gábor, 2009. "A kereskedelmi márkák szerepe a versenyben [The role of private brands in the brand competition]," MPRA Paper 49015, University Library of Munich, Germany.
• Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2012. "A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 151-196, June.
  • Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain, 2009. "A Practitioner's Guide To Bayesian Estimation Of Discrete Choice Dynamic Programming Models," Working Paper 1201, Economics Department, Queen's University.
• Wen-Shinn Low & Soo-May Cheng, 2009. "Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 14(1), pages 86-104.
• Jan R. Landwehr & Andreas Herrmann & Mark Heitmann, 2009. "To be different or to be average? [Die Attraktivität des Durchschnittsprodukts]," Schmalenbach Journal of Business Research, Springer, vol. 61(3), pages 226-250, May.
• Katarina Ceran & Milos Stevic, 2009. "Internet and E-Marketing Technology," Analele Universitatii "Eftimie Murgu" Resita Fascicola de Inginerie, "Eftimie Murgu" University of Resita, vol. 1(XVI), pages 43-52, December.
• Radoje Cvejic & Jelena Mijailovic, 2009. "Knowledge Management and Changes Management In University Libraries," Analele Universitatii "Eftimie Murgu" Resita Fascicola de Inginerie, "Eftimie Murgu" University of Resita, vol. 1(XVI), pages 74-82, December.
• Karbowski, Adam, 2009. "Changing consumption patterns. The case of Polish health campaign ‘Drink milk. Grow to be great!’," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11, pages 61-65.

2008

• VanSickle, John J., 2008. "Country of Origin Labeling for Fruits and Vegetables," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 23(4), pages 1-3.
• Rabontu Cecilia Irina, 2008. "The modern commerce in Romania," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(10), pages 105-109, April.
• Gruescu Ramona, 2008. "Consumer behavior study in the field of tourism," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(10), pages 70-75, April.
• Dan Cristian Dabija & Ioana Nicoleta Abrudan, 2008. "Positioning strategies of retailers," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(10), pages 82-90, April.
• Csilla Máthé, 2008. "The role of market research information in corporate decision making," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(11), pages 43-46, November.
• Corina Grigorovici, 2008. "Marketing strategies for increasing the services export performance. The case of developed countries vs. emerging countries," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(11), pages 53-60, November.
• Kwiatkowska Joanna, 2008. "Management Of Consumers' Attention - What Can The Advertiser Do To Survive The Media Revolution," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-61.
• Katica Radosavljević, 2008. "The Market Chain Of Fruit Production In Serbia – A Case Study Of Raspberry And Sour Cherry Cultivation," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 53(177), pages 103-122, April - J.
• R. Timucin Gencer & Cengiz Demir, 2008. "Kayak Merkezlerindeki Spor Turistlerinin Hizmet Kalitesi Algilarini Etkileyen Degiskenler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(2), pages 437-450.
• Nihan Ozguven, 2008. "Hizmet Pazarlamasinda Musteri Memnuniyeti ve Ulastirma Sektoru Uzerinde Bir Uygulama," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(2), pages 652-682.
• Turhan ERKMEN & Cenk A. YUKSEL, 2008. "Tuketicilerin Alisveris Davranis Bicimleri Ile Demografik ve Sosyo Kulturel Ozelliklerinin Incelenmesine Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(2), pages 683-727.
• R.Timucin GENCER & Ali AYCAN, 2008. "Seyircilerin Profesyonel Futbol Musabakalarina Katilim Kararini Etkileyen Degiskenler Uzerine Bir Inceleme," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(2), pages 771-783.
• Esen Gurbuz & Arzum Buyukkeklik Author-Email abuyukkeklik@nigde.edu.tr & Mutlu Yuksel Avcilar & Murat Toksari, 2008. "Algilanan Hizmet Kalitesinin Tatmin ve Davranissal Niyet Uzerine Etkisi: Nigde Ilindeki Supermarketler Uzerine Ampirik Bir Calisma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 8(2), pages 785-812.
• Simon Janßen & Uschi Backes-Gellner, 2009. "Skill Obsolescence, Vintage Effects and Changing Tasks," Applied Economics Quarterly (formerly: Konjunkturpolitik), Duncker & Humblot, Berlin, vol. 55(1), pages 83-103.
  • Simon Janssen & Uschi Backes-Gellner, 2008. "Skill obsolescence, vintage effects and changing tasks," Economics of Education Working Paper Series 0063, University of Zurich, Department of Business Administration (IBW).
• J. K. Sachdeva, 2008. "Study of Consumers’ perceptions about Malls and Traditional Retail Outlets," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 4(4), pages 259-275, December.
• Ankush Sharma & A.C.Brahmbhatt, 2008. "The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 4(4), pages 303-308, December.
• Oded Koenigsberg & Eitan Muller & Naufel Vilcassim, 2008. "easyJet® pricing strategy: Should low-fare airlines offer last-minute deals?," Quantitative Marketing and Economics (QME), Springer, vol. 6(3), pages 279-297, September.
• Domen Bajde & Irena Vida, 2008. "The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 6(1), pages 75-93.
• Joseph Turow, 2008. "Niche Envy: Marketing Discrimination in the Digital Age," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262701219, December.
• Costas Arkolakis, 2010. "Market Penetration Costs and the New Consumers Margin in International Trade," Journal of Political Economy, University of Chicago Press, vol. 118(6), pages 1151-1199.
  • Costas Arkolakis, 2008. "Market Penetration Costs and the New Consumers Margin in International Trade," NBER Working Papers 14214, National Bureau of Economic Research, Inc.
• Tatjana Antic & Ladislav Antic & Mladen Pancic, 2008. "Brand Valuation," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 199-214, May.
• Azevedo, Susana & Pereira, Madalena & Ferreira, João & Pedroso, Vilma, 2008. "Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies," MPRA Paper 11908, University Library of Munich, Germany.
• Aykut, Arslan, 2008. "Boosting Total Relationship Marketing," MPRA Paper 20706, University Library of Munich, Germany.
• Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash, 2008. "Virtual marketing in virtual enterprises," MPRA Paper 27811, University Library of Munich, Germany.
• Amavilah, Voxi Heinrich, 2008. "The inhibited (exhibited) spread of innovations," MPRA Paper 8993, University Library of Munich, Germany.
• Tausch, Arno, 2008. "On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publish," MPRA Paper 9613, University Library of Munich, Germany.
• Simbanegavi, Witness, 2008. "Loss leader or low margin leader? Advertising and the degree of product differentiation," MPRA Paper 9694, University Library of Munich, Germany.
  • Christie Swanepoel & Johan Fourie, 2017. "Why local context matters: de jure and de facto property rights in colonial South Africa," Working Papers 105, Economic Research Southern Africa.
• Morris M. Kleiner & Alan B. Krueger, 2010. "The Prevalence and Effects of Occupational Licensing," British Journal of Industrial Relations, London School of Economics, vol. 48(4), pages 676-687, December.
  • Alan B. Krueger & Morris M. Kleiner, 2008. "The Prevalence and Effects of Occupational Licensing," Working Papers 1092, Princeton University, Department of Economics, Center for Economic Policy Studies..
  • Morris M. Kleiner & Alan B. Krueger, 2008. "The Prevalence and Effects of Occupational Licensing," Working Papers 1069, Princeton University, Department of Economics, Industrial Relations Section..
  • Kleiner, Morris M. & Krueger, Alan B., 2008. "The Prevalence and Effects of Occupational Licensing," IZA Discussion Papers 3675, Institute of Labor Economics (IZA).
  • Morris M. Kleiner & Alan B. Krueger, 2008. "The Prevalence and Effects of Occupational Licensing," NBER Working Papers 14308, National Bureau of Economic Research, Inc.

2007

• Grebitus, Carola & Yue, Chengyan & Bruhn, Maike & Jensen, Helen H., 2007. "What Affects Consumption Patterns of Organic and Conventional Products?," 2007 Annual Meeting, July 29-August 1, 2007, Portland, Oregon 9819, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
• Grebitus, Carola & Yue, Chengyan & Bruhn, Maike & Jensen, Helen H., 2007. "Milk-Marketing: Impact of Perceived Quality on Consumption Patterns," 105th Seminar, March 8-10, 2007, Bologna, Italy 7867, European Association of Agricultural Economists.
• Vidal-Sanz, Jose M., 2007. "The long memory of newspapers' subscriptions : between the short-run and persistence response," DEE - Working Papers. Business Economics. WB wb076411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
• Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Darmstadt Discussion Papers in Economics 178, Darmstadt University of Technology, Department of Law and Economics.
  • Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35975, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  • Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77418, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35975, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  • Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77418, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  • Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Darmstadt Discussion Papers in Economics 178, Darmstadt University of Technology, Department of Law and Economics.
• Jeffrey Hyde & Brent Gloy, 2007. "Dynamic strategic responses among advertisers: the case of meat products," Economics Bulletin, AccessEcon, vol. 13(3), pages 1-14.
• Michaela Draganska & Michael Mazzeo & Katja Seim, 2009. "Beyond plain vanilla: Modeling joint product assortment and pricing decisions," Quantitative Marketing and Economics (QME), Springer, vol. 7(2), pages 105-146, June.
  • Draganska, Michaela & Seim, Katja & Mazzeo, Michael, 2007. "Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions," Research Papers 1982, Stanford University, Graduate School of Business.
• Christian Bordes & Laurent Clerc & Vêlayoudom Marimoutou, 2007. "Is there a structural break in equilibrium velocity in the euro area?," Post-Print hal-00308654, HAL.
  • Christian Bordes & Laurent Clerc & Vêlayoudom Marimoutou, 2007. "Is there a structural break in equilibrium velocity in the euro area?," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00308654, HAL.
  • Bordes, C. & Clerc, L. & Marimoutou, V., 2007. "Is there a structural break in equilibrium velocity in the euro area?," Working papers 165, Banque de France.
• Bordes, C. & Clerc, L. & Marimoutou, V., 2007. "Is there a structural break in equilibrium velocity in the euro area?," Working papers 165, Banque de France.
  • Christian Bordes & Laurent Clerc & Vêlayoudom Marimoutou, 2007. "Is there a structural break in equilibrium velocity in the euro area?," Post-Print hal-00308654, HAL.
  • Christian Bordes & Laurent Clerc & Vêlayoudom Marimoutou, 2007. "Is there a structural break in equilibrium velocity in the euro area?," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00308654, HAL.
• Michel Boutillier & Dominique Nivat & Vichett Oung, 2007. "L’influence des non-résidents sur la création monétaire dans la zone euro," Post-Print hal-02946100, HAL.
• Sema SAKARYA, 2007. "Sanat sponsorluğu ve işletme özellikleri: Hangi işletmeler sponsorluk harcaması yapıyor?," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 22(260), pages 5-25.
• Jonathan Beck, 2007. "The sales effect of word of mouth: a model for creative goods and estimates for novels," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(1), pages 5-23, March.
  • Jonathan Beck, 2006. "The Sales Effect of Word of Mouth: A Model for Creative Goods and Estimates for Novels," CIG Working Papers SP II 2006-16, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG).
• Roger Betancourt & Monica Cortiñas & Margarita Elorz & Jose Mugica, 2007. "The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing," Quantitative Marketing and Economics (QME), Springer, vol. 5(3), pages 293-312, September.
• Stefano DellaVigna, 2009. "Psychology and Economics: Evidence from the Field," Journal of Economic Literature, American Economic Association, vol. 47(2), pages 315-372, June.
  • Stefano DellaVigna, 2007. "Psychology and Economics: Evidence from the Field," NBER Working Papers 13420, National Bureau of Economic Research, Inc.
• Anja Lambrecht & Katja Seim & Catherine Tucker, 2007. "Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption," Working Papers 07-40, NET Institute, revised Oct 2007.
• Matos Cámara, Fabricio & San Martín Gutiérrez, Sonia, 2007. "La confianza, la intención de compra, la reputación y las emociones en la relación del consumidor con la marca. Aplicación al caso de la marca “Mundo Maya-México” Trust, buying intention, reputation a," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2007-08, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
• Amavilah, Voxi Heinrich, 2007. "Innovations spread more like wildfires than like infections," MPRA Paper 3958, University Library of Munich, Germany.
• Vaz, Margarida & Dinis, Anabela, 2007. "Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela [Coastal tourism versus inland Portuguese tourism. The Serra da Estrela tourist destination]," MPRA Paper 4706, University Library of Munich, Germany.
• Hartogh, Matthew, 2007. "The real thing: a profile of the coca cola company," MPRA Paper 5616, University Library of Munich, Germany.
• Bharath, Josiam & Sadiq, Sohail & Prema, Monteiro, 2007. "Curry Cuisine: Perceptions Of Indian Restaurants In Malaysia," MPRA Paper 6362, University Library of Munich, Germany.
• Neamtu, Liviu, 2007. "Approaching european market and capital allocation on different external markets," MPRA Paper 7982, University Library of Munich, Germany, revised 2008.
• Neamtu, Liviu & Neamtu, Adina Claudia, 2007. "Companies’ market penetration and activity patterns in european market," MPRA Paper 7984, University Library of Munich, Germany, revised 2008.
• Jörn H. Block & Philipp Köllinger, 2007. "Peer Influence in Network Markets: An Empirical Investigation," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 59(4), pages 364-386, October.
  • Block, J.H. & Koellinger, Ph.D., 2007. "Peer Influence in Network Markets: An Empirical Investigation," ERIM Report Series Research in Management ERS-2007-063-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Thorsten Hennig-Thurau & Mark Houston & Gianfranco Walsh, 2007. "Determinants of motion picture box office and profitability: an interrelationship approach," Review of Managerial Science, Springer, vol. 1(1), pages 65-92, April.
• C. Robert Clark, 2007. "Advertising Restrictions and Competition in the Children’s Breakfast Cereal Industry," Journal of Law and Economics, University of Chicago Press, vol. 50(4), pages 757-780.
  • Robert Clark, 2003. "Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry," CIRANO Working Papers 2003s-30, CIRANO.
• Dubravka Sinčić & Nina Pološki Vokić, 2007. "Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy," EFZG Working Papers Series 0712, Faculty of Economics and Business, University of Zagreb.
• Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 35975, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  • Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Darmstadt Discussion Papers in Economics 178, Darmstadt University of Technology, Department of Law and Economics.
  • Rehme, Günther & Weisser, Sara-Frederike, 2007. "Advertising, Consumption and Economic Growth: An Empirical Investigation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77418, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter, 2007. "Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen," Dresden Discussion Paper Series in Economics 04/07, Technische Universität Dresden, Faculty of Business and Economics, Department of Economics.

2006

• Justin P. Johnson & David P. Myatt, 2006. "On the Simple Economics of Advertising, Marketing, and Product Design," American Economic Review, American Economic Association, vol. 96(3), pages 756-784, June.
  • David P. Myatt & Justin P. Johnson & Johnson Graduate School of Management & Cornell University, 2004. "On the Simple Economics of Advertising, Marketing, and Product Design," Economics Series Working Papers 185, University of Oxford, Department of Economics.
• Yaguchi, Yue & Kajisa, Kei, 2006. "Evolution of Crop-dairy Production Systems in South India from 1971 to 2002," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25562, International Association of Agricultural Economists.
• Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Revue économique, Presses de Sciences-Po, vol. 57(3), pages 573-581.
  • Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00641861, HAL.
  • Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Post-Print hal-00641861, HAL.
• Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2009. "Clicks, Discontinuities, and Firm Demand Online," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 18(4), pages 935-975, December.
  • Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2006. "Clicks, Discontinuities, and Firm Demand Online," Working Papers 2006-21, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
  • Baye, Michael R & Gatti, J. Rupert J & Kattuman, Paul & Morgan, John, 2006. "Clicks, Discontinuities, and Firm Demand Online," Competition Policy Center, Working Paper Series qt3qg7270w, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
• Engin Ozgul & Ikbal Aksulu, 2006. "Ambalajli Gida Urunlerinde Tuketicilerin Etiket Duyarliligindaki Degisimler," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(1), pages 1-10.
• Ýpek Savasci & Rezan Tatlidil, 2006. "Bankalarin Kredi Karti Pazarinda Uyguladiklari CRM (Musteri Ilýskileri Yonetimi) Stratejisinin Musteri Sadakatine Etkisi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(1), pages 62-73.
• Murat cetin, 2006. "Endustriyel Bolgelerde Sosyal Sermaye ve Guven: Ucuncu Italya Ornegi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 6(1), pages 74-86.
• Michael R. Baye & John Morgan & Patrick Scholten, 2006. "Persistent Price Dispersion in Online Markets," Chapters, in: Dennis W. Jansen (ed.), The New Economy and Beyond, chapter 6, Edward Elgar Publishing.
  • Michael R. Baye & John Morgan & Patrick Scholten, 2006. "Persistent Price Dispersion in Online Markets," Working Papers 2006-12, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Ministry of Finance, 2006. "Economic Survey 2005-06, chapter 3," Working Papers id:392, eSocialSciences.
• Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Revue économique, Presses de Sciences-Po, vol. 57(3), pages 573-581.
  • Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Post-Print hal-00641861, HAL.
  • Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00641861, HAL.
• Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Revue économique, Presses de Sciences-Po, vol. 57(3), pages 573-581.
  • Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00641861, HAL.
  • Pierre Fleckinger & Thierry Lafay, 2006. "Concurrence en catalogue dans le duopole d'Hotelling," Post-Print hal-00641861, HAL.
• Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2009. "Clicks, Discontinuities, and Firm Demand Online," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 18(4), pages 935-975, December.
  • Baye, Michael R & Gatti, J. Rupert J & Kattuman, Paul & Morgan, John, 2006. "Clicks, Discontinuities, and Firm Demand Online," Competition Policy Center, Working Paper Series qt3qg7270w, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan, 2006. "Clicks, Discontinuities, and Firm Demand Online," Working Papers 2006-21, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Michael R. Baye & John Morgan & Patrick Scholten, 2006. "Persistent Price Dispersion in Online Markets," Chapters, in: Dennis W. Jansen (ed.), The New Economy and Beyond, chapter 6, Edward Elgar Publishing.
  • Michael R. Baye & John Morgan & Patrick Scholten, 2006. "Persistent Price Dispersion in Online Markets," Working Papers 2006-12, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Cannon, Edmund & Cipriani, Giam Pietro, 2006. "Euro-Illusion: A Natural Experiment," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 38(5), pages 1391-1403, August.
  • Edmund Cannon & Giam Pietro Cipriani, 2003. "Euro-illusion: a natural experiment," Bristol Economics Discussion Papers 03/556, School of Economics, University of Bristol, UK.
• Jamali, Nisar Ahmed, 2006. "Upcoming Challenges and Opportunities of Retailing in Pakistan (Supermarket)," MPRA Paper 116452, University Library of Munich, Germany, revised 30 Jan 2023.
• Stukach, Victor & Daueshov, Marat, 2002. "Адаптация Хозяйствующих Субъектов Аграрной Сферы: Конъюнктурное Изучение, Государственное Регулирования, Информационная База [Adaptation of economic entities of the agrarian sphere: opportunistic s," MPRA Paper 79120, University Library of Munich, Germany, revised Dec 2015.
  • Шумакова, Оксана & Стукач, Виктор, 2006. "Проблемно-Ориентированный Анализ Трансакционных Издержек В Аграрной Экономике Региона:Диагностика, Решения [Problem-oriented analysis of transaction costs in the agricultural economy of the region:," MPRA Paper 74280, University Library of Munich, Germany, revised 2014.
  • Stukach, Victor & Judina, Elena, 2012. "Молочное Скотоводство Сельской Территории: Преимущества Кластерного Взаимодействия Организаций И Домашних Хозяйств В Производстве, Переработке, Маркетинге [Dairy cattle farming in rural areas: adva," MPRA Paper 77953, University Library of Munich, Germany, revised Sep 2012.
  • Stukach, Victor & Stepanova, Tanyana & Hramzova, Natali, 2004. "Рынок Производственных Услуг В Сельском Хозяйстве: Инфраструктура; Платежеспособный Спрос; Сегментация; Интеграционные Модели; Кооперативы В Сфере Производственного И Агрохимического Обслуживания [," MPRA Paper 79225, University Library of Munich, Germany, revised Dec 2016.
  • Шевченко, Елена & Стукач, Виктор, 2016. "Форсайт: Инструмент Исследования, Основа Формирования Государ-Ственной Стратегии [Foresight: a research tool, a basis of formation of the state strategy]," MPRA Paper 75177, University Library of Munich, Germany, revised 2016.
  • Стукач, Виктор & Шумакова, Оксана & Помогаев, Виталий & Гришаев, Егор & Якубенко, Марина & Асташова, Екатерина & Самсонова, Юлия & Ушакова, Елена & Старовойтова, Наталья & Зинич, Алла & Ревякина, Юлия, 2002. "Инфраструктура Агропродовольственного Комплекса Региона: Новые Вызовы [The infrastructure of the agri-food complex of region: New Challenges]," MPRA Paper 73933, University Library of Munich, Germany, revised 2012.
• Huberman, Bernardo & Wu, Fang, 2006. "Comparative Advante and Efficient Advertising in the Attention Economy," MPRA Paper 928, University Library of Munich, Germany.
• Frédérique Déjean, 2006. "La création du marché de l’ISR en France : logique d’offre et stratégie de communication," Revue d'Économie Financière, Programme National Persée, vol. 85(4), pages 273-284.
• Jonathan Beck, 2007. "The sales effect of word of mouth: a model for creative goods and estimates for novels," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(1), pages 5-23, March.
  • Jonathan Beck, 2006. "The Sales Effect of Word of Mouth: A Model for Creative Goods and Estimates for Novels," CIG Working Papers SP II 2006-16, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG).
• Ana Tkalac Verčić & Nina Pološki Vokić & Dubravka Sinčić, 2006. "Razvoj mjernog instrumenta za evaluaciju zadovoljstva internom komunikacijom u organizacijama," EFZG Working Papers Series 0601, Faculty of Economics and Business, University of Zagreb.
• Golka, Klaus & Schmidt, Tobias & Bolt, Hermann M. & Selinski, Silvia, 2006. "The influence of glutathione S-transferases M1 and M3 on the development of bladder cancer," Technical Reports 2006,17, Technische Universität Dortmund, Sonderforschungsbereich 475: Komplexitätsreduktion in multivariaten Datenstrukturen.

2005

• Amrita Bhattacharyya, 2005. "Advertising in Specialized Markets: Example from the US Pharmaceutical Industry," Boston College Working Papers in Economics 610, Boston College Department of Economics, revised 10 Nov 2005.
• Amrita Bhattacharyya, 2005. "Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry," Boston College Working Papers in Economics 624, Boston College Department of Economics, revised 10 Nov 2005.
• International Monetary Fund, 2005. "Angola: Staff Report for the 2004 Article IV Consultation," IMF Staff Country Reports 2005/228, International Monetary Fund.
• Michael R. Baye & John Morgan, 2005. "Red Queen Pricing Effects in E-Retail Markets," Working Papers 2005-07, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Michael R. Baye & John Morgan, 2009. "Brand and Price Advertising in Online Markets," Management Science, INFORMS, vol. 55(7), pages 1139-1151, July.
  • Baye, Michael & Morgan, John, 2004. "Brand and Price Advertising in Online Markets," Competition Policy Center, Working Paper Series qt9760k3hz, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Michael R. Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Working Papers 2005-08, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
  • Michael Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Microeconomics 0504009, University Library of Munich, Germany.
• Sendhil Mullainathan & Andrei Shleifer, 2005. "Persuasion in Finance," NBER Working Papers 11838, National Bureau of Economic Research, Inc.
• Vriend, Nicolaas J., 2006. "ACE Models of Endogenous Interactions," Handbook of Computational Economics, in: Leigh Tesfatsion & Kenneth L. Judd (ed.), Handbook of Computational Economics, edition 1, volume 2, chapter 21, pages 1047-1079, Elsevier.
  • Nicolaas J. Vriend, 2005. "ACE Models of Endogenous Interactions," Working Papers 542, Queen Mary University of London, School of Economics and Finance.
• Vriend, Nicolaas J., 2006. "ACE Models of Endogenous Interactions," Handbook of Computational Economics, in: Leigh Tesfatsion & Kenneth L. Judd (ed.), Handbook of Computational Economics, edition 1, volume 2, chapter 21, pages 1047-1079, Elsevier.
  • Nicolaas J. Vriend, 2005. "ACE Models of Endogenous Interactions," Working Papers 542, Queen Mary University of London, School of Economics and Finance.
  • Nicolaas J. Vriend, 2005. "ACE Models of Endogenous Interactions," Working Papers 542, Queen Mary University of London, School of Economics and Finance.
• Manfred Krafft & Markus Rudolf & Elisabeth Rudolf-Sipötz, 2005. "Valuation of Customers in Growth Companies - a Scenario Based Model," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 57(2), pages 103-127, April.
• Fatih Keskin, 2005. "New Political Elites in Modern Democrasies,Think tanks and Their Roles in Politics," Sosyoekonomi Journal, Sosyoekonomi Society, issue 2005-1.
• Michael R. Baye & John Morgan, 2005. "Probabilistic Patents," Microeconomics 0504004, University Library of Munich, Germany.
• Michael R. Baye & John Morgan, 2009. "Brand and Price Advertising in Online Markets," Management Science, INFORMS, vol. 55(7), pages 1139-1151, July.
  • Baye, Michael & Morgan, John, 2004. "Brand and Price Advertising in Online Markets," Competition Policy Center, Working Paper Series qt9760k3hz, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Michael Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Microeconomics 0504009, University Library of Munich, Germany.
  • Michael R. Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Working Papers 2005-08, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.

2004

• Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Price Dispersion In The Small And In The Large: Evidence From An Internet Price Comparison Site," Journal of Industrial Economics, Wiley Blackwell, vol. 52(4), pages 463-496, December.
  • Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site," Working Papers 2004-03, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Michael R. Baye & John Morgan, 2009. "Brand and Price Advertising in Online Markets," Management Science, INFORMS, vol. 55(7), pages 1139-1151, July.
  • Baye, Michael & Morgan, John, 2004. "Brand and Price Advertising in Online Markets," Competition Policy Center, Working Paper Series qt9760k3hz, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Michael Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Microeconomics 0504009, University Library of Munich, Germany.
  • Michael R. Baye & John Morgan, 2005. "Brand and Price Advertising in Online Markets," Working Papers 2005-08, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Arbatskaya, Maria & Baye, Michael R., 2004. "Are prices 'sticky' online? Market structure effects and asymmetric responses to cost shocks in online mortgage markets," International Journal of Industrial Organization, Elsevier, vol. 22(10), pages 1443-1462, December.
  • Maria Arbatskaya & Michael R. Baye, 2004. "Are Prices ‘Sticky’ Online? Market Structure Effects and Asymmetric Responses to Cost Shocks in Online Mortgage Markets," Working Papers 2004-01, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Dekimpe, M.G. & Skiera, B., 2004. "Channel Power in Multi-Channel Environments," ERIM Report Series Research in Management ERS-2004-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Arbatskaya, Maria & Baye, Michael R., 2004. "Are prices 'sticky' online? Market structure effects and asymmetric responses to cost shocks in online mortgage markets," International Journal of Industrial Organization, Elsevier, vol. 22(10), pages 1443-1462, December.
  • Maria Arbatskaya & Michael R. Baye, 2004. "Are Prices ‘Sticky’ Online? Market Structure Effects and Asymmetric Responses to Cost Shocks in Online Mortgage Markets," Working Papers 2004-01, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Michael R. Baye & John Morgan, 2004. "Price Dispersion in the Lab and on the Internet: Theory and Evidence," RAND Journal of Economics, The RAND Corporation, vol. 35(3), pages 448-466, Autumn.
  • Michael R. Baye & John Morgan, 2004. "Price Dispersion in the Lab and on the Internet: Theory and Evidence," Working Papers 2004-02, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Price Dispersion In The Small And In The Large: Evidence From An Internet Price Comparison Site," Journal of Industrial Economics, Wiley Blackwell, vol. 52(4), pages 463-496, December.
  • Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site," Working Papers 2004-03, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Michael R. Baye & John Morgan & Patrick Scholten, 2004. "Temporal Price Dispersion: Evidence from an Online Consumer Electronics Market," Working Papers 2004-04, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
• Yuxin Chen & K. Sudhir, 2004. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Quantitative Marketing and Economics (QME), Springer, vol. 2(3), pages 233-255, September.
  • K. Sudhir & Yuxin Chen, 2001. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Yale School of Management Working Papers ysm247, Yale School of Management.
  • Yuxin Chen & K. Sudhir, 2002. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Review of Marketing Science Working Papers 1-3-1007, Berkeley Electronic Press.
• Sidorchuk, Roman, 2004. "Choosing the best marketing strategies for highly specialized wholesale trade enterprises (chapter of dissertation)," Chapters of marketing-mba, in: Building marketing strategies of the wholesale trade company" (On the example of the wholesale trade enterprises in the market of meat delicacy), edition 1, volume 1, chapter 1, pages 74-137, Department of Marketing, Marketing MBA (RSconsult).
• Elena Krasnokutskaya, 2004. "Identification and Estimation in Highway Procurement Auctions under Unobserved Auction Heterogeneity," PIER Working Paper Archive 05-006, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania.
• Tomescu Dumitrescu, C., 2004. "Cercetarea Statistică A Intenţiilor Şi Motivaţiilor Potenţialilor Consumatori Din Tg-Jiu De Produse Turistice Din Zonele Montane [Statistical research of intentions and motivations of potential con," MPRA Paper 6791, University Library of Munich, Germany.
• Michael R. Baye & John Morgan, 2004. "Price Dispersion in the Lab and on the Internet: Theory and Evidence," RAND Journal of Economics, The RAND Corporation, vol. 35(3), pages 448-466, Autumn.
  • Michael R. Baye & John Morgan, 2004. "Price Dispersion in the Lab and on the Internet: Theory and Evidence," Working Papers 2004-02, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.

2003

• Duffy, Martyn, 2003. "Advertising and food, drink and tobacco consumption in the United Kingdom: a dynamic demand system," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 28(1), January.
• Cannon, Edmund & Cipriani, Giam Pietro, 2006. "Euro-Illusion: A Natural Experiment," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 38(5), pages 1391-1403, August.
  • Edmund Cannon & Giam Pietro Cipriani, 2003. "Euro-illusion: a natural experiment," Bristol Economics Discussion Papers 03/556, School of Economics, University of Bristol, UK.
• Gatti, J.R.J. & Kattuman, P., 2003. "Online Price Dispersion Within and Between Seven European Countries," Cambridge Working Papers in Economics 0343, Faculty of Economics, University of Cambridge.
• C. Robert Clark, 2007. "Advertising Restrictions and Competition in the Children’s Breakfast Cereal Industry," Journal of Law and Economics, University of Chicago Press, vol. 50(4), pages 757-780.
  • Robert Clark, 2003. "Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry," CIRANO Working Papers 2003s-30, CIRANO.
• Tülin Erdem & Susumu Imai & Michael Keane, 2003. "Brand and Quantity Choice Dynamics Under Price Uncertainty," Quantitative Marketing and Economics (QME), Springer, vol. 1(1), pages 5-64, March.
  • Erdem, Tulin & Imai, Susumu & Keane, Michael, 2003. "Brand and Quantity Choice Dynamics Under Price Uncertainty," MPRA Paper 52516, University Library of Munich, Germany.
• Tülin Erdem & Susumu Imai & Michael Keane, 2003. "Brand and Quantity Choice Dynamics Under Price Uncertainty," Quantitative Marketing and Economics (QME), Springer, vol. 1(1), pages 5-64, March.
  • Erdem, Tulin & Imai, Susumu & Keane, Michael, 2003. "Brand and Quantity Choice Dynamics Under Price Uncertainty," MPRA Paper 52516, University Library of Munich, Germany.
• Alberto Bucci & Massimiliano Castellani & Paolo Figini, 2003. "L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici," Rivista di Politica Economica, SIPI Spa, vol. 93(3), pages 183-224, May-June.
• Manfred Bruhn & Silke Michalski, 2003. "Analyse von Kundenabwanderungen — Forschungsstand, Erklärungsansätze, Implikationen," Schmalenbach Journal of Business Research, Springer, vol. 55(5), pages 431-454, August.
• Kevin Nell, 2003. "The Stability of M3 Money Demand and Monetary Growth Targets: The Case of South Africa," Journal of Development Studies, Taylor & Francis Journals, vol. 39(3), pages 155-180.
• Subrata K. Sen & Lauren Block & Vicki Morwitz & William P. Putsis Jr., 2003. "Does Anti-Drug Advertising Work?," Yale School of Management Working Papers ysm178, Yale School of Management.

2002

• Yuxin Chen & K. Sudhir, 2004. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Quantitative Marketing and Economics (QME), Springer, vol. 2(3), pages 233-255, September.
  • K. Sudhir & Yuxin Chen, 2001. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Yale School of Management Working Papers ysm247, Yale School of Management.
  • Yuxin Chen & K. Sudhir, 2002. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Review of Marketing Science Working Papers 1-3-1007, Berkeley Electronic Press.
• Nathalie Sonnac, 2002. "Monopole télévisuel et publiphobie," Recherches économiques de Louvain, De Boeck Université, vol. 68(4), pages 511-524.
  • Nathalie Sonnac, 1999. "Monopole Télévisuel et Publiphobie," Working Papers 99-33, Center for Research in Economics and Statistics.
  • Nathalie SONNAC, 2002. "Monopole télévisuel et publiphobie," Discussion Papers (REL - Recherches Economiques de Louvain) 2002045, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES).
• Nathalie Sonnac, 2002. "Monopole télévisuel et publiphobie," Recherches économiques de Louvain, De Boeck Université, vol. 68(4), pages 511-524.
  • Nathalie Sonnac, 1999. "Monopole Télévisuel et Publiphobie," Working Papers 99-33, Center for Research in Economics and Statistics.
  • Nathalie SONNAC, 2002. "Monopole télévisuel et publiphobie," Discussion Papers (REL - Recherches Economiques de Louvain) 2002045, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES).
• Brand, Claus & Gerdesmeier, Dieter & Roffia, Barbara, 2002. "Estimating the trend of M3 income velocity underlying the reference value for monetary growth," Occasional Paper Series 3, European Central Bank.
• Konishi, Hideo & Sandfort, Michael T., 2002. "Expanding demand through price advertisement," International Journal of Industrial Organization, Elsevier, vol. 20(7), pages 965-994, September.
  • Michael Sandfort & Hideo Konishi, 2000. "Expanding Demand through Price Advertisement," Boston College Working Papers in Economics 453, Boston College Department of Economics, revised 21 Jun 2001.
• Muazzez BABACAN & Ferah ONAT, 2002. "Postmodern Pazarlama Perspektifi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 2(1), pages 12-20.
• Berens, G.A.J.M. & van Riel, C.B.M. & van Bruggen, G.H., 2002. "The Added Value of Corporate Brands," ERIM Report Series Research in Management ERS-2002-43-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
• Salvador Valdés, 2002. "Pricing and Marketing Rules with Brand Loyalty," Documentos de Trabajo 210, Instituto de Economia. Pontificia Universidad Católica de Chile..
• Zimmermann, Thomas A., 2002. "Doing Business in Mexico," MPRA Paper 4499, University Library of Munich, Germany.
• Valerie Feldmann, 2002. "Competitive Strategy For Media Companies In The Mobile Internet," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 54(4), pages 351-371, October.
• Luigi De Cesare & Andrea Di Liddo & Stefania Ragni, 2002. "Numerical solution of some optimal control problems arising from innovation diffusion," Computing in Economics and Finance 2002 221, Society for Computational Economics.
• Winfried J. Steiner & Harald Hruschka, 2002. "Produktliniengestaltung mit Genetischen Algorithmen," Schmalenbach Journal of Business Research, Springer, vol. 54(7), pages 575-601, November.

2001

• João Leitão & Carlos Osório, 2001. "Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal," Industrial Organization 0110002, University Library of Munich, Germany.
  • Carlos Osório & João Leitão, 2001. "Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers) 9/2001, Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal).
• G. Nazan Gunay, 2001. "The Marketing Concept," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 1(1), pages 115-140.
• Joaquim Vieira Ferreira Levy & Alessandro Calza & Dieter Gerdesmeier, 2001. "Euro Area Money Demand; Measuring the Opportunity Costs Appropriately," IMF Working Papers 01/179, International Monetary Fund.
• Mr. Joaquim Vieira Ferreira Levy & Mr. Alessandro Calza & Mr. Dieter Gerdesmeier, 2001. "Euro Area Money Demand: Measuring the Opportunity Costs Appropriately," IMF Working Papers 2001/179, International Monetary Fund.
• Carlos Osório & João Leitão, 2001. "Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal," Working Papers de Gestão, Economia e Marketing (Management, Economics and Marketing Working Papers) 9/2001, Universidade da Beira Interior, Departamento de Gestão e Economia (Portugal).
  • João Leitão & Carlos Osório, 2001. "Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal," Industrial Organization 0110002, University Library of Munich, Germany.
• Yuxin Chen & K. Sudhir, 2004. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Quantitative Marketing and Economics (QME), Springer, vol. 2(3), pages 233-255, September.
  • K. Sudhir & Yuxin Chen, 2001. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Yale School of Management Working Papers ysm247, Yale School of Management.
  • Yuxin Chen & K. Sudhir, 2002. "When Shopbots Meet Emails: Implications for Price Competition on the Internet," Review of Marketing Science Working Papers 1-3-1007, Berkeley Electronic Press.

2000

• Konishi, Hideo & Sandfort, Michael T., 2002. "Expanding demand through price advertisement," International Journal of Industrial Organization, Elsevier, vol. 20(7), pages 965-994, September.
  • Michael Sandfort & Hideo Konishi, 2000. "Expanding Demand through Price Advertisement," Boston College Working Papers in Economics 453, Boston College Department of Economics, revised 21 Jun 2001.
• Frances Woolley, 2000. "Control over Money in Marriage," Carleton Economic Papers 00-07, Carleton University, Department of Economics, revised 2003.
• Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?," International Journal of Forecasting, Elsevier, vol. 16(3), pages 383-397.
  • Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?," MPRA Paper 81689, University Library of Munich, Germany.
• Jean-François Goux, 2000. "Existe-t-il vraiment une relation co-intégrante de demande de monnaie M3 en France ?," Post-Print halshs-00144064, HAL.
• Fiona Scott Morton & Florian Zettelmeyer, 2000. "The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining," NBER Working Papers 7712, National Bureau of Economic Research, Inc.
• Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?," International Journal of Forecasting, Elsevier, vol. 16(3), pages 383-397.
  • Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?," MPRA Paper 81689, University Library of Munich, Germany.
• Henry Saffer, 2000. "Alcohol Advertising And Motor Vehicle Fatalities," The Review of Economics and Statistics, MIT Press, vol. 79(3), pages 431-442, August.
  • Henry Saffer, 1994. "Alcohol Advertising and Motor Vehicle Fatalities," NBER Working Papers 4708, National Bureau of Economic Research, Inc.
• Bronwyn H. Hall and Marie Ham., 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Economics Working Papers E99-268, University of California at Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 2000. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Development and Comp Systems 9912001, University Library of Munich, Germany.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Competition Policy Center, Working Paper Series qt1rg1088v, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," NBER Working Papers 7062, National Bureau of Economic Research, Inc.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt1rg1088v, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Hall, Bronwyn H. & Ham, Rose Marie, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt2nk0w2hz, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
• Fiona M. Scott Morton & Florian Zettelmeyer, 2000. "The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining," Yale School of Management Working Papers ysm145, Yale School of Management.

1999

• Jackson, Thomas E. & Irwin, Scott H. & Good, Darrel L., 1999. "1997 Pricing Performance Of Market Advisory Services For Corn And Soybeans," AgMAS Project Research Reports 14780, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
• Bertoli, Roberto & Zuluaf, Carl R. & Irwin, Scott H. & Jackson, Thomas E. & Good, Darrel L., 1999. "The Marketing Style Of Advisory Services For Corn And Soybeans In 1995," AgMAS Project Research Reports 14792, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
• Bronwyn H. Hall and Marie Ham., 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Economics Working Papers E99-268, University of California at Berkeley.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Competition Policy Center, Working Paper Series qt1rg1088v, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," NBER Working Papers 7062, National Bureau of Economic Research, Inc.
  • Bronwyn H. Hall & Rose Marie Ham, 2000. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Development and Comp Systems 9912001, University Library of Munich, Germany.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt1rg1088v, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Hall, Bronwyn H. & Ham, Rose Marie, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt2nk0w2hz, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
• Bronwyn H. Hall and Marie Ham., 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Economics Working Papers E99-268, University of California at Berkeley.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt1rg1088v, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," NBER Working Papers 7062, National Bureau of Economic Research, Inc.
  • Hall, Bronwyn H. & Ham, Rose Marie, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt2nk0w2hz, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 2000. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Development and Comp Systems 9912001, University Library of Munich, Germany.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Competition Policy Center, Working Paper Series qt1rg1088v, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
• Bronwyn H. Hall and Marie Ham., 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Economics Working Papers E99-268, University of California at Berkeley.
  • Hall, Bronwyn H. & Ham, Rose Marie, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt2nk0w2hz, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," NBER Working Papers 7062, National Bureau of Economic Research, Inc.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Competition Policy Center, Working Paper Series qt1rg1088v, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 2000. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Development and Comp Systems 9912001, University Library of Munich, Germany.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt1rg1088v, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
• Nathalie Sonnac, 2002. "Monopole télévisuel et publiphobie," Recherches économiques de Louvain, De Boeck Université, vol. 68(4), pages 511-524.
  • Nathalie Sonnac, 1999. "Monopole Télévisuel et Publiphobie," Working Papers 99-33, Center for Research in Economics and Statistics.
  • Nathalie SONNAC, 2002. "Monopole télévisuel et publiphobie," Discussion Papers (REL - Recherches Economiques de Louvain) 2002045, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES).
• Bronwyn H. Hall and Marie Ham., 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Economics Working Papers E99-268, University of California at Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," NBER Working Papers 7062, National Bureau of Economic Research, Inc.
  • Hall, Bronwyn H. & Ham, Rose Marie, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt2nk0w2hz, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Competition Policy Center, Working Paper Series qt1rg1088v, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 2000. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Development and Comp Systems 9912001, University Library of Munich, Germany.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt1rg1088v, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
• Erdem, Tulin & Broniarczyk, Susan & Charavarti, Dipankar & Kapferer, Jean-Noel & Keane, Michael & Roberts, John & Steenkamp, Jan-Benedict & Swait, Joffre & Zettelmeyer, Florian, 1999. "Brand Equity, Consumer Learning and Choice," MPRA Paper 53022, University Library of Munich, Germany.
• Pieters, R. & Zeelenberg, M., 1999. "Wasting a window of opportunity : Anticipated and experienced regret in intention-behavior consistency," Discussion Paper 1999-03, Tilburg University, Center for Economic Research.
• Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt1rg1088v, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 2000. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Development and Comp Systems 9912001, University Library of Munich, Germany.
  • Bronwyn H. Hall and Marie Ham., 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Economics Working Papers E99-268, University of California at Berkeley.
  • Bronwyn H. Hall & Rose Marie Ham, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," NBER Working Papers 7062, National Bureau of Economic Research, Inc.
  • Hall, Bronwyn H. & Ham, Rose Marie, 1999. "The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94," Department of Economics, Working Paper Series qt2nk0w2hz, Department of Economics, Institute for Business and Economic Research, UC Berkeley.
  • Hall, Bronwyn H. & Ham Ziedonis, Rosemarie, 1999. "Patent Paradox Revisited: Determinants of Patenting in the U.S. Semiconductor Industry, 1980-94," Competition Policy Center, Working Paper Series qt1rg1088v, Competition Policy Center, Institute for Business and Economic Research, UC Berkeley.

1998

• Good, Darrel L. & Irwin, Scott H. & Jackson, Thomas E., 1998. "Development Of A Market Benchmark Price For Agmas Performance Evaluations," AgMAS Project Research Reports 14783, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
• Irmen, Andreas & Thisse, Jacques-Francois, 1998. "Competition in Multi-characteristics Spaces: Hotelling Was Almost Right," Journal of Economic Theory, Elsevier, vol. 78(1), pages 76-102, January.
  • Irmen, Andreas & Thisse, Jacques-François, 1996. "Competition in Multi-characteristics Spaces: Hotelling was Almost Right," CEPR Discussion Papers 1446, C.E.P.R. Discussion Papers.
  • IRMEN, Andreas & THISSE, Jacques-Francois, 1997. "Competition in multi-characteristics spaces: hotelling was almost right," LIDAM Discussion Papers CORE 1997053, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Andreas IRMEN & Jean-François THISSE, 1996. "Competition in Multi-Characteristics Spaces: Hotelling Was Almost Right," Cahiers de Recherches Economiques du Département d'économie 9613, Université de Lausanne, Faculté des HEC, Département d’économie.
  • Irmen, A. & Thisse, J.-F., 1998. "Competition in multi-characteristics spaces: Hotelling was almost right," LIDAM Reprints CORE 1305, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Jay Pil Choi, 1998. "Brand Extension as Informational Leverage," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 65(4), pages 655-669.
  • Pil Choi, J., 1997. "Brand Extension as Informational Leverage," ISER Discussion Paper 0451, Institute of Social and Economic Research, Osaka University.
• Stuart Landon & Constance E. Smith, 1998. "Quality Expectations, Reputation, and Price," Southern Economic Journal, John Wiley & Sons, vol. 64(3), pages 628-647, January.
  • Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.
• Matthew Shum, 1998. "Characterizing Informational Barriers To Entry In The Anti-Ulcer Drug Market," Working Papers mshum-98-03, University of Toronto, Department of Economics.
• Stuart Landon & Constance E. Smith, 1998. "Quality Expectations, Reputation, and Price," Southern Economic Journal, John Wiley & Sons, vol. 64(3), pages 628-647, January.
  • Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.

1997

• Irmen, Andreas & Thisse, Jacques-Francois, 1998. "Competition in Multi-characteristics Spaces: Hotelling Was Almost Right," Journal of Economic Theory, Elsevier, vol. 78(1), pages 76-102, January.
  • Irmen, Andreas & Thisse, Jacques-François, 1996. "Competition in Multi-characteristics Spaces: Hotelling was Almost Right," CEPR Discussion Papers 1446, C.E.P.R. Discussion Papers.
  • IRMEN, Andreas & THISSE, Jacques-Francois, 1997. "Competition in multi-characteristics spaces: hotelling was almost right," LIDAM Discussion Papers CORE 1997053, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Andreas IRMEN & Jean-François THISSE, 1996. "Competition in Multi-Characteristics Spaces: Hotelling Was Almost Right," Cahiers de Recherches Economiques du Département d'économie 9613, Université de Lausanne, Faculté des HEC, Département d’économie.
  • Irmen, A. & Thisse, J.-F., 1998. "Competition in multi-characteristics spaces: Hotelling was almost right," LIDAM Reprints CORE 1305, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Jay Pil Choi, 1998. "Brand Extension as Informational Leverage," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 65(4), pages 655-669.
  • Pil Choi, J., 1997. "Brand Extension as Informational Leverage," ISER Discussion Paper 0451, Institute of Social and Economic Research, Osaka University.
• Boyer, A, 1997. "Marketing : Changement de Paradigme," Papers 97/05, Recherche, organisation, la dynamique, information, gestion, Nice-.
• Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.

1996

• Irmen, Andreas & Thisse, Jacques-Francois, 1998. "Competition in Multi-characteristics Spaces: Hotelling Was Almost Right," Journal of Economic Theory, Elsevier, vol. 78(1), pages 76-102, January.
  • Andreas IRMEN & Jean-François THISSE, 1996. "Competition in Multi-Characteristics Spaces: Hotelling Was Almost Right," Cahiers de Recherches Economiques du Département d'économie 9613, Université de Lausanne, Faculté des HEC, Département d’économie.
  • Irmen, Andreas & Thisse, Jacques-François, 1996. "Competition in Multi-characteristics Spaces: Hotelling was Almost Right," CEPR Discussion Papers 1446, C.E.P.R. Discussion Papers.
  • IRMEN, Andreas & THISSE, Jacques-Francois, 1997. "Competition in multi-characteristics spaces: hotelling was almost right," LIDAM Discussion Papers CORE 1997053, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Irmen, A. & Thisse, J.-F., 1998. "Competition in multi-characteristics spaces: Hotelling was almost right," LIDAM Reprints CORE 1305, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Irmen, Andreas & Thisse, Jacques-Francois, 1998. "Competition in Multi-characteristics Spaces: Hotelling Was Almost Right," Journal of Economic Theory, Elsevier, vol. 78(1), pages 76-102, January.
  • Irmen, Andreas & Thisse, Jacques-François, 1996. "Competition in Multi-characteristics Spaces: Hotelling was Almost Right," CEPR Discussion Papers 1446, C.E.P.R. Discussion Papers.
  • IRMEN, Andreas & THISSE, Jacques-Francois, 1997. "Competition in multi-characteristics spaces: hotelling was almost right," LIDAM Discussion Papers CORE 1997053, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
  • Andreas IRMEN & Jean-François THISSE, 1996. "Competition in Multi-Characteristics Spaces: Hotelling Was Almost Right," Cahiers de Recherches Economiques du Département d'économie 9613, Université de Lausanne, Faculté des HEC, Département d’économie.
  • Irmen, A. & Thisse, J.-F., 1998. "Competition in multi-characteristics spaces: Hotelling was almost right," LIDAM Reprints CORE 1305, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
• Nicolaas J. Vriend, 1996. "A model of market-making," Economics Working Papers 184, Department of Economics and Business, Universitat Pompeu Fabra.
• Antti Ripatti, 1998. "Stability of the demand for M1 and harmonized M3 in Finland," Empirical Economics, Springer, vol. 23(3), pages 317-337.
  • Ripatti, Antti, 1996. "Stability of the demand for M1 and harmonized M3 in Finland," Bank of Finland Research Discussion Papers 18/1996, Bank of Finland.

1994

• San Miguel Osaba, Eduardo, 1994. "Control de la eficacia de la publicidad: los pretests publicitarios," Revista de Dirección y Administración de Empresas, Universidad del País Vasco - Escuela Universitaria de Estudios Empresariales de San Sebastián.
• Henry Saffer, 2000. "Alcohol Advertising And Motor Vehicle Fatalities," The Review of Economics and Statistics, MIT Press, vol. 79(3), pages 431-442, August.
  • Henry Saffer, 1994. "Alcohol Advertising and Motor Vehicle Fatalities," NBER Working Papers 4708, National Bureau of Economic Research, Inc.

1993

• Musso, Fabio, 1993. "La Qualità Totale nel terziario: problemi e prospettive [Total Quality in the Service Industry. Problems and Opportunities]," MPRA Paper 57971, University Library of Munich, Germany.

1991

• Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
  • Armstrong, J. Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," MPRA Paper 81687, University Library of Munich, Germany.
• Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
  • Armstrong, J. Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," MPRA Paper 81687, University Library of Munich, Germany.

1990

1982

• Rosen, Harvey S, 1982. "Taxation and On-the-Job Training Decisions," The Review of Economics and Statistics, MIT Press, vol. 64(3), pages 442-449, August.
  • Harvey S. Rosen, 1981. "Taxation and On-the-job Training Decisions," NBER Working Papers 0733, National Bureau of Economic Research, Inc.
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1971

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0

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• Cheng Leonard K & Nahm Jae, 2010. "Asymmetric Complementary Goods Pricing under Sequential Moves," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 10(1), pages 1-22, May.
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