Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2026

• Lina ANASTASSOVA, 2026, "Customer experience impact on brand loyalty: an empirical study’s methodology," Bulgariаn Journal of Business Research, Access Press Publishing House, volume 37, issue 1, pages 20-27, November, DOI: 10.46656/bposoki.2026.37.1(2).
• Bos, Caroline Van Den, 2026, "Can artificial intelligence deliver depth without delay?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 4, pages 304-305, March.
• Oh, Seojoon, 2026, "Strategic AI implementation in marketing: From near-term use cases to campaign optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 4, pages 306-319, March.
• Anderson, Cindy W. & Marshall, Anthony, 2026, "Return on thought leadership investment: The missing metric that transforms marketing performance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 4, pages 320-329, March.
• Kaufmann, Philipp & Reinecke, Sven, 2026, "The comprehensiveness paradox: How intensified frictions undermine the value of marketing performance measurement systems," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 4, pages 330-345, March.
• Kumar, Satyendra & Bhattacharjee, Kishore, 2026, "The role and impact of artificial intelligence-driven political marketing strategies on voter engagement and electoral outcomes in emerging democracies: A systematic literature review and research agenda," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 4, pages 346-358, March.
• Singh, Shrishti & Jain, Ruchi & Jain, Abhay, 2026, "Engaging through the lens: The influence of brand augmented reality filters on social media consumers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 4, pages 359-373, March.
• Dinh, Dung Hai & Diem Le, Trang Pham & Nguyen, Thi Dang Minh & Pham, Quoc Trung, 2026, "The application of machine learning in predicting high customer satisfaction: An analytical framework for small and medium-sized restaurants," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 4, pages 374-385, March.
• Beckett, Simon, 2026, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 4, pages 308-309, March.
• Oh, Seojoon, 2026, "Predictive incrementality: Bridging attribution and causal measurement for real return on marketing investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 4, pages 310-325, March.
• Jackson, Alexander, 2026, "How creative and disruptive business-to-business marketing can increase brand share, grow pipeline value, and improve return on investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 4, pages 326-338, March.
• Ham, Jeongmin & Li, Sitan & Eastin, Matthew S., 2026, "Too real for comfort? The impact of social cues and human-like behaviour dynamics in virtual influencer marketing on consumers’ perceptions and attitudes," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 4, pages 339-362, March.
• Schöttl, Katharina & Kainz, Florian & Werner, Christian & Metz, Valentina, 2026, "The impact of collaborative posts on digital reach: A win-win situation?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 4, pages 363-376, March.
• White, Juliana & Lu, Shuya & Rast, Rebecca, 2026, "Social media networks in business-to-business selling: A dyadic customer and salesperson model," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 4, pages 377-399, March.
• Beckett, Simon, 2026, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 316-317, February.
• Stringer, Erin E. & Minix, Amanda & Pogue, Emily, 2026, "Inspiring young alumni through reunion scholarships," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 318-331, February.
• Clarkson, Sean D. & Mulligan, Sean & Tomlinson, Pitt, 2026, "Transforming fundraiser metrics and goalsetting: A case study from the University of North Carolina at Chapel Hill," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 332-343, February.
• Milano, Merrell & Rice, Ongelle-Marie, 2026, "Due diligence checks and risk management in philanthropy: A university perspective," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 344-354, February.
• Featherstone, Julie & Pinker, David J., 2026, "Revolutionising advancement services: Streamlining gift processing in the virtual age," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 355-365, February.
• Coates, Alyssia, 2026, "Advancing diversity in higher education philanthropy: Lessons from Brown University’s engagement with alumni," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 366-375, February.
• Graubman, Helbragga J., 2026, "Artificial intelligence in donor relations," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 376-383, February.
• Lacap, Paul, 2026, "Strategic marketing teams say ‘no’," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 384-393, February.
• Amos, Michelle, 2026, "Achieving ‘cut-through’ in a noisy market: Strategic guidance for engaging future undergraduate students," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 4, pages 394-407, February.
• Bianca He & Lauren Mostrom & Amir Sufi, 2026, "FinTech and Customer Capital," Working Papers, Becker Friedman Institute for Research In Economics, number 2026-14.
• Ricardo Javier Albarracín Vanoy & Iris María Cantillo Velásquez, 2026, "Learning by doing: a reflection on trade fairs as spaces for interdisciplinary professional training," Revista Tendencias, Universidad de Narino, volume 27, issue 01, pages 259-281, January, DOI: 10.22267/rtend.262701.294.
• Abby E. Alpert & Atul Gupta & Michael R. Richards & Sarah D. Schutz & Christopher M. Whaley, 2026, "Does Advertising Expand the Market for Hospital Services? Evidence from Medicare," NBER Working Papers, National Bureau of Economic Research, Inc, number 34657, Jan.
• Bianca He & Lauren Mostrom & Amir Sufi, 2026, "FinTech and Customer Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 34710, Jan.
• Daniel Ershov & Jessica Fong & Pinar Yildirim, 2026, "What Happens When Dating Goes Online? Evidence from U.S. Marriage Markets and Health Outcomes," NBER Working Papers, National Bureau of Economic Research, Inc, number 34757, Jan.
• Kesha K. Coker & Ramendra Thakur, 2026, "Not all chatbots connect equally: The moderating role of chatbot type," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-17, December, DOI: 10.1007/s12525-026-00873-4.
• Ilenia Ascani & Chiara Ancillai, 2026, "Social media marketing and performance measurement: does it take two to tango?," Review of Managerial Science, Springer, volume 20, issue 3, pages 775-823, March, DOI: 10.1007/s11846-025-00891-0.
• Dr. Geeta Kesavara & Ravi Chandra B.S., 2026, "Transition in Loyalty: Exploring Changes in Consumer Behaviour in the Ethnic Apparel Industry," Rivista Internazionale di Scienze Sociali, Vita e Pensiero, Pubblicazioni dell'Universita' Cattolica del Sacro Cuore, volume 134, issue 1, pages 77-97.

2025

• Saima Hussain & Rizwan Raheem Ahmed & Dalia Streimikiene & Faheem Bukhari & Justas Streimikis, 2025, "Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies and Generation Z Engagement in the Sports Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 70, pages 1091-1091, August.
• Galyna CHORNOUS & Radi DIMITROV & Yana FARENIUK & Milena PENKOVA & Roman NOSKO, 2025, "Integration of feeling AI tools to support marketing solutions in e-commerce," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 415-436, April, DOI: 10.46656/access.2025.6.2(10).
• Hogan, Chris, 2025, "In support of equivalent experience for analytics leadership," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 300-302, March.
• Cutler, Kelly, 2025, "From test to scale: Leveraging generative AI for the five ‘C’s of digital marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 303-317, March.
• Hou, Zontee, 2025, "How data-driven personalisation allows marketers to meet customers’ ever-increasing expectations for relevance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 318-323, March.
• Hylewski, Marcin & Pluskota, Artur & Abel, Błażej, 2025, "The effect of landing page design and structure on conversion rates," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 324-335, March.
• Vriens, Marco & Eggers, Felix, 2025, "Using conjoint analysis across the marketing value chain," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 336-347, March.
• Dupin, Michael & Oruç, M. Furkan, 2025, "Enhancing market research with a GPT-based API wrapper: A leap towards advanced data analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 348-373, March.
• Nassar, Sari Yehuda, 2025, "Redefining business with artificial intelligence: Strategies for innovating consumer experience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 374-389, March.
• Sharma, Animesh Kumar & Sharma, Rahul, 2025, "Data governance in the age of artificial intelligence: Challenges, best practices and regulatory compliance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 390-403, March.
• Mersey, Brianna, 2025, "Unlocking high-value users with machine learning: Enhancing personalisation and return on marketing investment with iBQML," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 12-22, June.
• Cain, P.M., 2025, "Long-term advertising effects: The Adstock illusion," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 23-42, June.
• Broadhurst, Martin, 2025, "The artificial intelligence revolution needs a data foundation: Bridging the SME gap," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 4-5, June.
• Block, Martin P., 2025, "Comparing analytical methods of allocating media influence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 43-60, June.
• Copulsky, Jonathan & Viswanathan, Vijay, 2025, "What the next generation of marketers needs to learn about artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 6-11, June.
• Bleeker, Malte & Kaufmann, Philipp, 2025, "Efficient experimentation: A review of four methods to reduce the costs of A/B testing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 61-71, June.
• Singh, Avtar & Kakkar, Amit, 2025, "Marketing in the age of hyper-personalisation: Lessons from analytics-driven brand success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 72-86, June.
• Puri, Sandeep & Ray, Arnab Kr. & Bernabe, Bernadette G. & Pradhan, Jaideep A., 2025, "Branding through analytics: Unpacking the power of user-generated content in online retail," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 87-99, June.
• Fogarty, David J., 2025, "The imperative evolution of marketing mix models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 104-108, September.
• Subramanian, Vidya, 2025, "Driving value in digital marketing: Navigating from applied machine learning to applied artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 109-122, September.
• Thomas, Ian, 2025, "Agentic artificial intelligence in the enterprise," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 123-135, September.
• Kaczkowska, Maja & Mirończuk, Michał & Pauwels, Koen, 2025, "The business impact of campaign setup: Reducing media spend through frequency capping optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 136-142, September.
• Ip, Ken, 2025, "From prediction to proactive retention: AI-enabled dynamic and individualised customer churn management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 143-151, September.
• Puri, Sandeep & Pandey, Shweta, 2025, "Artificial intelligence driven sales-force optimisation: Enhancing productivity, forecasting and customer engagement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 152-164, September.
• Antipov, Evgeny A. & Pokryshevskaya, Elena B., 2025, "Weighted TURF analysis for product line optimisation as a maximum coverage problem with a customisable definition of reach: Methodology and open source implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 165-174, September.
• Dinh, Dung Hai & Lap Le, Son Nguyen, 2025, "Using ensemble classification algorithms to predict airline customer satisfaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 175-190, September.
• Denault, Jean-Francois, 2025, "How AI can enhance market research: Assistance, not replacement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 200-202, December.
• Sterne, Jim, 2025, "Becoming a trusted data analytics adviser instead of a report writer," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 203-211, December.
• Meeker, Jack, 2025, "Ethical artificial intelligence adoption in marketing teams: The FAIR framework," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 212-224, December.
• Rajdev, Suraj, 2025, "Seeing clearly with artificial intelligence: Brand and video measurement in focus," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 225-230, December.
• Murphy, Laura & Bachvarov, Georgi & Cotlearova, Xenia, 2025, "From gut feel to smart prioritisation: Building an artificial intelligence opportunity scoring model that sales teams actually use," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 231-245, December.
• Helwegen, Ramon, 2025, "Gamification in the online checkout process: Enhancing loyalty and conversion," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 246-255, December.
• Fogarty, David J. & Bhaduri, Saumitra & Srinivasan, Ranganathan, 2025, "Marketing mix modelling 4.0: The superiority of agentic, Bayesian optimised marketing mix modelling over traditional approaches," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 256-266, December.
• Gershoff, Matt, 2025, "When less is more: Privacy by design in A/B testing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 267-285, December.
• Christy, A. Joy & Umamakeswari, A. & Sri Laxmi Narasimhan, S., 2025, "The distribution-based recency, frequency and monetary (RFM) score segmentation method: A novel RFM model for enhanced marketing strategies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 286-299, December.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 312-313, March.
• Bailey, Chris, 2025, "Improving brand outcomes through consumer co-creation: An agile formula for success," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 314-324, March.
• Delash, Jim, 2025, "What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 325-333, March.
• Khalid, Safwan & Cohen, Yesica Lepe & Crompton-Schreiber, Jacob, 2025, "Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 334-345, March.
• Fink, Carly & Adamo, Kristen, 2025, "Revitalising US urban tourism post COVID-19: A brand strategy case study," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 346-355, March.
• Van Loggerenberg, Marthinus & Chen, Zifei Fay & Enslin, Carla & Terblanche-Smit, Marlize, 2025, "A call for authentic narrative in branded entertainment: A measurement instrument," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 356-379, March.
• Whelan, Brian, 2025, "The role of brand-specific traditions and consumer self-identity factors in shaping private label brand attitudes," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 380-390, March.
• Sinha, Jay I., 2025, "Tapping Generation Z micro-influencers for marketing and branding," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 391-401, March.
• Harasta, Joseph, 2025, "Makeup, money and merchandising: The strategic branding and marketing of KISS," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 15-29, May.
• Hunt, Jason & Kerr, Dave, 2025, "The hybrid formula: The essential role of human creativity in AI-generated advertising," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 30-42, May.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 4-5, May.
• Tang, Mariah, 2025, "Four strategies to thrive in the merger of public relations and content marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 43-52, May.
• Kolo, Castulus & Ranner, Tamara & Herfort, Melanie & Kleine, Dirk, 2025, "The bright and dark sides of value co-creation using generative AI: A survey of decision-makers in German advertising, communication and media agencies," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 53-71, May.
• Gago, Martiña, 2025, "The power of storytelling: How to create narratives that move audiences to action," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 6-14, May.
• Batchelor, John H. & Davis, Maggie M. & Mcilveene, Timothy R. & Barber Iii, Dennis & Perkins, Robert D., 2025, "Is it a mistake for a new venture to think like a small business? The importance of corporate branding," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 72-91, May.
• Guèvremont, Amélie, 2025, "Opportunistic or relevant brand? How context independence and past coherence shape the effectiveness of brand activism and its positive effect," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 92-105, May.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 112-113, August.
• Degaris, Larry, 2025, "Advancing sponsorship measurement: An integrated measurement framework for marketing communications," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 114-127, August.
• Gardner, Joanna, 2025, "Archetypal marketing intelligence: Energising your brand’s creativity with the power of myth," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 128-138, August.
• Sciarrino, Joann & Prudente, John J., 2025, "The influence of branded, in-store infotainment on consumer perceptions of brand likeability, purchase intention, loyalty and brand attachment," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 139-155, August.
• Vassinen, Riku, 2025, "Is sustainability a laughing matter? Pitfalls in sustainability marketing and how to overcome them," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 156-172, August.
• Blanchflower, Tiffy M. & Childs, Michelle & Matthews, Delisia R., 2025, "Diversity in practice: Investigating how brands’ approaches to diversity impact millennials’ and Gen Z’s brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 173-188, August.
• Eppe, Lina & Rudeloff, Christian, 2025, "Corporate response strategies in brand activism crises: The effects of deal, diminish and deny approaches on brand reputation and negative word-of-mouth," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 189-200, August.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 208-209, November.
• Ho, Adrian, 2025, "How paradigm shifts in World Wide Web versions directly influence major changes in brand models and the branding practices attached to them," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 210-217, November.
• Block, Martin P. & Mulhern, Frank & Degaris, Larry, 2025, "Killing manufacturer brands softly: The rise of private labels and no brand preference," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 218-228, November.
• Brähler, Nathalie M., 2025, "Branding beyond the digital deluge: Designing third spaces for real-world connection," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 229-241, November.
• Apostolopoulou, Artemisia & Buzzelli, Armand A. & Papadimitriou, Dimitra & John Locke, R., 2025, "‘Money in the bank’ and other tales: Prized World Wrestling Entertainment possessions and their role in identity construction and self-expression," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 242-258, November.
• Clifton Eason, C. & Bentley, John P. & Vitell, Scott J. & Cinelli, Melissa & Kirkpatrick, Nathan, 2025, "‘We are locally owned’: Measuring and understanding the brand value of local ownership," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 259-285, November.
• Park, Jae Hee & Lee, Don & Park, Jungkun & Yoo, Weon Sang, 2025, "Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 286-304, November.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 4, pages 308-309, March.
• Smyth, Jack & Dawson, John, 2025, "Building a brand in the artificial intelligence era: Generative engine marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 4, pages 310-321, March.
• Spence, Debbie, 2025, "Co-creating connection: The brand transformation of the National Children’s Orchestras of Great Britain," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 4, pages 322-330, March.
• Arendar, Fernando & Waters, Kevin & Howard, Shelby & Watts, Jon, 2025, "Nonprototypical packaging and strategic implications: When structural design disrupts or delivers," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 4, pages 331-350, March.
• Barsky, Jonathan, 2025, "The social connection index: Do brand values drive loyalty?," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 4, pages 351-362, March.
• Chen, Huan & Wei, Xiaofan & Zuo, Xinyi & Chang, Cheng, 2025, "GenAI in branding: Advertising and marketing professionals’ views," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 4, pages 363-380, March.
• Mercurio, Kathryn & Heinze, Timothy & Witt, Christine M. & Chatham, Kristen, 2025, "Nonprototypical packaging and strategic implications: When structural design disrupts or delivers," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 4, pages 381-408, March.
• Mickler, Darryl & Kizer, Tracy H., 2025, "Tell me what you eat and I will tell you who you are: The influence of political identity on consumer dining choice," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 102-119, December.
• Chun, Wootae & Monu, Kafui & Jiang, Fan & Fu, Chengbo, 2025, "Unpacking social media engagement: Exploring the role of message strategy and contextual dynamics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 40-58, December.
• Beniflah, Jake, 2025, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 5-5, December.
• Hortillo, Jose Neil & Larido, Dion Mary & Morales, Kaycee Karyll & Olores, Press Ann Giselle & Valdehueza, Paula Mariz, 2025, "Beyond the rainbow: The influence of LGBTQIA+ representation in advertising on consumer decision making," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 59-80, December.
• Beniflah, Jake & Worthge, Scott & Beniflah, Madeline, 2025, "Does two-way acculturation shape diversity-related consumer attitudes? A structural equation modelling study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 6-39, December.
• Moore, Keira & Covington, Sha’Mira, 2025, "AI and DEI: Do inclusive ads speak to the culture? An examination of marketing advertisement’s efficacy to Gen Z consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 81-93, December.
• Jones, Tanya K., 2025, "The social impact of sport: Marketing strategies for inclusion, community engagement and corporate benefit," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 94-101, December.
• Beniflah, Jake, 2025, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 101-101, May.
• Bayhan, Büşra Oktay & Özbük, Raife Meltem Yetkin, 2025, "A systematic review of cultural effects on brands’ communication styles across diverse social media channels," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 102-118, May.
• Kiala, Marina & Folinas, Dimitris & Agapitou, Chrysa & Rotsios, Konstantinos & Triantafyllou, Dimitrios, 2025, "Evaluating service quality in a technology-oriented museum: Empirical insights," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 119-134, May.
• Alshawaaf, Nasser & Lee, Soo Hee, 2025, "Adapting to austerity through commercialisation: A contextual analysis of cultural policies and change of art museums in the United Kingdom," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 135-150, May.
• Beniflah, Jake, 2025, "Challenging corporate mental models in US multicultural marketing: A systems thinking perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 151-163, May.
• Belkhodja, Mona, 2025, "Coherence of key elements: A guarantee of advertising effectiveness," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 164-182, May.
• Noli Peschiera, Alessandra & Pacheco, Derrick Raphael & Bonilla, Stephanie & Chapa, Sindy, 2025, "Rhythm and resonance: An analysis of female representation in reggaeton music," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 183-195, May.
• Sharma, Animesh Kumar & Sharma, Rahul, 2025, "The transformative role of predictive analytics, artificial intelligence and machine learning in digital marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 196-212, May.
• Unknown, 2025, "Ten-year anniversary special issue," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 3, pages 1-144, November.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 312-313, March.
• Mize-Pressler, Nate & Schaffel, Melanie, 2025, "Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 314-324, March.
• Sciarrino, Joann & Friedman, Jim & Todd Kirk, William & Mayers, Carole Anne & Prudente, John J., 2025, "Salespersons as media channel: Making marketing mix modelling work for business-to-business," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 325-347, March.
• Hosahally, Shashank & Bharadwaj, Madan & Zaremba, Arkadiusz & Volkova, Olena, 2025, "Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 348-373, March.
• Mazaheri, Ebrahim & Laroche, Michel & Lyu, Di, 2025, "Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 374-392, March.
• Silva, Susana C. & Fernandes, Beatriz Pineda & Dias, Joana Carmo, 2025, "Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 393-410, March.
• Hanson, Guy, 2025, "E-mail deliverability update: E-mail marketing trends 2025," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 411-415, March.
• Young, Britney, 2025, "Using marketing automation to stand out with your customers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 24-34, June.
• Adams, Arianne, 2025, "Amplifying brand impact: An integrated approach of virtual influencers in modern marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 35-48, June.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 4-5, June.
• Mitchell, Ryan, 2025, "How to elevate social media strategy by integrating organic and paid efforts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 49-58, June.
• Xue, Fei & Karuturi, Srividya & Begum, Monira, 2025, "The human brands of name, image and likeness (NIL) influencers: A content analysis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 59-77, June.
• Shimp, Ginger & Shimp, Ed, 2025, "The past, present and awe-inspiring future of storytelling in marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 6-23, June.
• Ha, Sieun & Eastin, Matthew S., 2025, "Not another ad! Expectancy violation effects of advertising clutter on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 78-94, June.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 100-101, September.
• Michnowicz, Gina & Jay, Nalani, 2025, "How to cultivate true customer loyalty: A human-centred approach for long-term growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 102-116, September.
• Suresh, Tejaswi, 2025, "Natural language processing for internal link optimisation: Automating content relationships for better search engine optimisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 117-144, September.
• Özkan, Yasin & Çelik, Onur, 2025, "Examining social media posts on user engagement: A study of German automotive brands in Türkiye on Facebook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 145-157, September.
• Chen, Ching-Fu & White, Christopher & Yu, Yu-Huan, 2025, "Brand love and digital participation: The importance of consumer citizenship in the social media era," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 158-169, September.
• Lee, Yoon-Joo & Chen, Huan & Zhao, Wen, 2025, "Virtual responsibility: Understanding consumer engagement in corporate social responsibility virtual reality experiences across heavy and low product users," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 170-182, September.
• Güzel, Oktay, 2025, "Measuring brand trust in the social media context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 183-199, September.
• Hanson, Guy, 2025, "E-mail deliverability update: Making e-mail accessibility accessible," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 200-204, September.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 208-209, December.
• Morgan, Tom & Meikle, Anna, 2025, "How brands can deliver effective hyper-personalised experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 210-222, December.
• Bain, Nick & Harries, Rhian, 2025, "From data to desire: Rethinking marketing through the lens of curiosity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 223-244, December.
• Delash, Jim, 2025, "Marketing questions to ponder," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 245-252, December.
• Sussman, Kristen L. & Bright, Laura F. & Wilcox, Gary B., 2025, "Harnessing the power of joy: Exploring the role of discrete positive emotions in driving consumer behaviour and advertising engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 253-268, December.
• Peixoto, Ana Cláudia & Bonamigo, Andrei & Berčík, Jakub, 2025, "Small Data, big impact: How a small Brazilian company leveraged data strategies and neuromarketing theoretical concepts to drive brand success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 269-284, December.
• Shaheen, Zarqa & Hout, Hongsea, 2025, "Green at a click: What drives consumers to buy houseplants online?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 285-304, December.
• Dorssers, Nicole & Morantz, Erin & Yu, Ophelia, 2025, "An inclusive alumni association: A case study of governance transformation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 19-32, May.
• Knight, Julie & Staudacher, Daniella, 2025, "Giving CMU Day and every day after: Engaging the next generation of donors at Carnegie Mellon University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 33-45, May.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 4-5, May.
• Laux, Sara, 2025, "The Italian job: A case study of strategic international content creation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 46-57, May.
• Hennessy, Colin D., 2025, "Leading together: The University of Iowa’s strategic engagement goals in its most ambitious comprehensive campaign yet," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 58-70, May.
• Maxwell, Alice & Kurdak, Suzan & Malicz, Alycia & Massaglia, Emma, 2025, "Creating connection through collaborative, integrated communications to boost the student engagement journey," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 6-18, May.
• Jones, Maree, 2025, "Reaching across campus: Harnessing the power of social media collaboration and consolidation to elevate all units," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 71-81, May.
• Rumble, Tanya Hannah & Doty, Ellen & Mintram, Bill, 2025, "Follow the money: Using an equity lens to create gift acceptance policies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 82-92, May.
• Clay, Stephanie & Girvin, Carla, 2025, "Lessons from our gardens: A case study of Royal Roads University’s annual community giving appeal," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 93-103, May.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 112-113, August.
• Mannix, Teresa & Heinrich, Shelly & Malaviya, Prashant, 2025, "Going global: Adapting your brand to new markets," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 114-126, August.
• Baumgarten, Dawn M. & Harvey, Amy & Tucker, Emily, 2025, "Sustaining donor relationships through cadence-based fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 127-138, August.
• Laver, Laura & Astbury, Helena, 2025, "Lessons learned from building an alumni volunteering programme: Five key reflections on 2,000 volunteers and 10,000 students per year," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 139-150, August.
• Marteau, Élodie, 2025, "The power of micro-campaigns in an annual giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 151-163, August.
• Sullivan, Alicia & Nguyen, Lisa & Belenis, Haley, 2025, "Revolutionising alumni engagement: How UC Davis Graduate School of Management’s eos platform redefines lifelong learning," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 164-185, August.
• Welsch, Gabriel & Swisher, Patty & Jackson, Tracy, 2025, "Research-strengthened branding: Lessons from Duquesne University’s follow-on approach to brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 186-200, August.
• Murray, Jennifer & Henriques, Nigel, 2025, "Crafting magic: Building a predictive model based on donor affinity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 201-212, August.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 220-221, November.
• Colaianne, Erica, 2025, "Navigating social media platform algorithms to create meaningful connections with communities," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 222-233, November.
• Gough, Malissa & Meachen, Vanessa, 2025, "Enabling better management of research gifts through cross-functional collaboration: A case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 234-243, November.
• Phillips, Carrie, 2025, "Eclipsing expectations: Strategies for marketing and communications leaders to leverage national events," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 244-253, November.
• Kift, Brandy & Mallett, Leah, 2025, "How Bucknell University’s marketing strategy reversed enrolment decline and achieved record applications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 254-272, November.
• Wu, Selina & Li, Xiang, 2025, "Building sustainable alumni networks in East Asia: Strategic approaches and leadership pathways," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 273-281, November.
• Mills, Carrie, 2025, "Creating an effective social media content calendar," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 282-292, November.
• Giroux, Dan, 2025, "Elevating advancement marketing and communications: A strategic imperative for higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 293-307, November.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 296-297, February.
• May, Kate & Herbert, Anna & Bellingham, Scott, 2025, "From campus to community: Amplifying alumni pride and engagement through the University of Sydney’s Alumni Festival," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 298-308, February.
• Atlas, Heidi & Chakravarty, Anupam & Enochs, Chris & Greene, Erin Mary & Koss, Hilary & Levin, Amy, 2025, "Campaign communications: Laying the groundwork for a digital-first, phased campaign launch," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 309-324, February.
• Morden, Hilary, 2025, "Women taking the lead: Inspiring female philanthropy in annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 325-335, February.
• Case, Dan, 2025, "Leveraging student groups to transform corporate donors into major gift partners," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 336-343, February.
• Bartman, Cat & Potts, Laura, 2025, "The Gloucester: Announcing the discovery of a royal shipwreck," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 344-356, February.
• Avery, Alison & Halliday, Lily, 2025, "The Celebrating UNSW Women project: A strategic social impact project to drive gender equity, community and engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 357-369, February.
• Ditchcreek, Julie & Maenza, Amanda & Warner, Kristin, 2025, "From uprising to uplifting: When volunteer leadership has gone astray," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 370-379, February.
• Stanczykiewicz, Bill, 2025, "Big ideas for big donors: A leadership approach to major gift fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 380-387, February.
• Fortunato, John A., 2025, "University leadership competency in sponsorship and student-athlete name, image and likeness," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 388-400, February.
• Jiri Mazurek & Cristina Perez-Rico & Carlos Fernandez-Garcia, 2025, "A proposal of a relative weighted online 5-star rating system as a way to mitigate online reviews biases," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 180-191, June, DOI: 10.15240/tul/001/2025-5-008.
• İbrahim Yemez, 2025, "Etik Tüketim Bilincinin Ekolojik Ürünlere Yüksek Fiyat Ödeme İstekliliğinde Dini Bağlılığın Düzenleyici Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 353-371, December, DOI: 10.33399/biibfad.1597297.
• Long Vu Phi Hoang & Hien Thi Thao Bui, 2025, "The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 105-127, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• Elif Bodur, 2025, "Effect of Media on Aspirations: Gender Heterogeneity," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_627, Jan.
• Michale R. Baye & Dan J. Kovenock & Casper G, de Vries, 2025, "Minimum Resale Price Maintenance in the Absence of Point-of-Sale Service, Agency or Free-Rider Problems," CESifo Working Paper Series, CESifo, number 12299.
• Michael R. Baye & Dan Kovenock & Casper G. de Vries, 2025, "Minimum Resale Price Maintenance in the Absence of Point-of-Sale Service, Agency or Free-Rider Problems," Working Papers, Chapman University, Economic Science Institute, number 25-10.
• Guanlin Gao & Danyang Li, 2025, "News media and health behaviors: What can we learn from COVID-19?," Economics Bulletin, AccessEcon, volume 45, issue 1, pages 314-320.
• Shilian, Dalia & Pe'er, Eyal, 2025, "Identified disclosure to increase Consumers’ detection of native advertising," Journal of Economic Psychology, Elsevier, volume 107, issue C, DOI: 10.1016/j.joep.2025.102800.
• Jae Hyen Chung & Pradeep Chintagunta & Sanjog Misra, 2025, "Simulated maximum likelihood estimation of the sequential search model," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 1, pages 105-164, March, DOI: 10.1007/s11129-024-09281-4.
• Zhuping Liu & Jason A. Duan & Vijay Mahajan, 2025, "Push and pull: Modeling mobile app promotions and consumer responses," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 2, pages 215-263, June, DOI: 10.1007/s11129-024-09289-w.
• Yevgeny Mugerman & Eyal Winter & Tomer Yafeh, 2025, "The Grant Proposal Game," Working Papers, Lancaster University Management School, Economics Department, number 423283787.
• Erika Kirgios & Susan Athey & Angela L. Duckworth & Dean Karlan & Michael Luca & Katherine L. Milkman & Molly Offer-Westort, 2025, "Does Q&A Boost Engagement? Health Messaging Experiments in the U.S. and Ghana," NBER Working Papers, National Bureau of Economic Research, Inc, number 33294, Jan.
• Ashvin Gandhi & Brett Hollenbeck & Zhijian Li, 2025, "Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com," NBER Working Papers, National Bureau of Economic Research, Inc, number 34161, Aug.
• Xugan Chen & Allen Hu & Song Ma, 2025, "Banks’ Images: Evidence from Advertising Videos," NBER Working Papers, National Bureau of Economic Research, Inc, number 34220, Sep.
• Eliana Barrenho & Dahye Kim & Marjolijn Moens & Lisbeth Waagstein, 2025, "Assessing the impact of promotion and advertising regulations on biosimilar uptake," OECD Health Working Papers, OECD Publishing, number 186, Dec.