Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2026

• Lina ANASTASSOVA, 2026, "Customer experience impact on brand loyalty: an empirical study’s methodology," Bulgariаn Journal of Business Research, Access Press Publishing House, volume 37, issue 1, pages 20-27, November, DOI: 10.46656/bposoki.2026.37.1(2).
• Bianca He & Lauren Mostrom & Amir Sufi, 2026, "FinTech and Customer Capital," Working Papers, Becker Friedman Institute for Research In Economics, number 2026-14.
• Ricardo Javier Albarracín Vanoy & Iris María Cantillo Velásquez, 2026, "Learning by doing: a reflection on trade fairs as spaces for interdisciplinary professional training," Revista Tendencias, Universidad de Narino, volume 27, issue 01, pages 259-281, January, DOI: 10.22267/rtend.262701.294.
• Abby E. Alpert & Atul Gupta & Michael R. Richards & Sarah D. Schutz & Christopher M. Whaley, 2026, "Does Advertising Expand the Market for Hospital Services? Evidence from Medicare," NBER Working Papers, National Bureau of Economic Research, Inc, number 34657, Jan.
• Bianca He & Lauren Mostrom & Amir Sufi, 2026, "FinTech and Customer Capital," NBER Working Papers, National Bureau of Economic Research, Inc, number 34710, Jan.
• Daniel Ershov & Jessica Fong & Pinar Yildirim, 2026, "What Happens When Dating Goes Online? Evidence from U.S. Marriage Markets and Health Outcomes," NBER Working Papers, National Bureau of Economic Research, Inc, number 34757, Jan.
• Kesha K. Coker & Ramendra Thakur, 2026, "Not all chatbots connect equally: The moderating role of chatbot type," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-17, December, DOI: 10.1007/s12525-026-00873-4.

2025

• Saima Hussain & Rizwan Raheem Ahmed & Dalia Streimikiene & Faheem Bukhari & Justas Streimikis, 2025, "Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies and Generation Z Engagement in the Sports Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, volume 27, issue 70, pages 1091-1091, August.
• Galyna CHORNOUS & Radi DIMITROV & Yana FARENIUK & Milena PENKOVA & Roman NOSKO, 2025, "Integration of feeling AI tools to support marketing solutions in e-commerce," Access Journal, Access Press Publishing House, volume 6, issue 2, pages 415-436, April, DOI: 10.46656/access.2025.6.2(10).
• Hogan, Chris, 2025, "In support of equivalent experience for analytics leadership," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 300-302, March.
• Cutler, Kelly, 2025, "From test to scale: Leveraging generative AI for the five ‘C’s of digital marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 303-317, March.
• Hou, Zontee, 2025, "How data-driven personalisation allows marketers to meet customers’ ever-increasing expectations for relevance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 318-323, March.
• Hylewski, Marcin & Pluskota, Artur & Abel, Błażej, 2025, "The effect of landing page design and structure on conversion rates," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 324-335, March.
• Vriens, Marco & Eggers, Felix, 2025, "Using conjoint analysis across the marketing value chain," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 336-347, March.
• Dupin, Michael & Oruç, M. Furkan, 2025, "Enhancing market research with a GPT-based API wrapper: A leap towards advanced data analysis," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 348-373, March.
• Nassar, Sari Yehuda, 2025, "Redefining business with artificial intelligence: Strategies for innovating consumer experience," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 374-389, March.
• Sharma, Animesh Kumar & Sharma, Rahul, 2025, "Data governance in the age of artificial intelligence: Challenges, best practices and regulatory compliance," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 10, issue 4, pages 390-403, March.
• Mersey, Brianna, 2025, "Unlocking high-value users with machine learning: Enhancing personalisation and return on marketing investment with iBQML," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 12-22, June.
• Cain, P.M., 2025, "Long-term advertising effects: The Adstock illusion," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 23-42, June.
• Broadhurst, Martin, 2025, "The artificial intelligence revolution needs a data foundation: Bridging the SME gap," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 4-5, June.
• Block, Martin P., 2025, "Comparing analytical methods of allocating media influence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 43-60, June.
• Copulsky, Jonathan & Viswanathan, Vijay, 2025, "What the next generation of marketers needs to learn about artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 6-11, June.
• Bleeker, Malte & Kaufmann, Philipp, 2025, "Efficient experimentation: A review of four methods to reduce the costs of A/B testing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 61-71, June.
• Singh, Avtar & Kakkar, Amit, 2025, "Marketing in the age of hyper-personalisation: Lessons from analytics-driven brand success," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 72-86, June.
• Puri, Sandeep & Ray, Arnab Kr. & Bernabe, Bernadette G. & Pradhan, Jaideep A., 2025, "Branding through analytics: Unpacking the power of user-generated content in online retail," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 1, pages 87-99, June.
• Fogarty, David J., 2025, "The imperative evolution of marketing mix models," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 104-108, September.
• Subramanian, Vidya, 2025, "Driving value in digital marketing: Navigating from applied machine learning to applied artificial intelligence," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 109-122, September.
• Thomas, Ian, 2025, "Agentic artificial intelligence in the enterprise," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 123-135, September.
• Kaczkowska, Maja & Mirończuk, Michał & Pauwels, Koen, 2025, "The business impact of campaign setup: Reducing media spend through frequency capping optimisation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 136-142, September.
• Ip, Ken, 2025, "From prediction to proactive retention: AI-enabled dynamic and individualised customer churn management," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 143-151, September.
• Puri, Sandeep & Pandey, Shweta, 2025, "Artificial intelligence driven sales-force optimisation: Enhancing productivity, forecasting and customer engagement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 152-164, September.
• Antipov, Evgeny A. & Pokryshevskaya, Elena B., 2025, "Weighted TURF analysis for product line optimisation as a maximum coverage problem with a customisable definition of reach: Methodology and open source implementation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 165-174, September.
• Dinh, Dung Hai & Lap Le, Son Nguyen, 2025, "Using ensemble classification algorithms to predict airline customer satisfaction," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 2, pages 175-190, September.
• Denault, Jean-Francois, 2025, "How AI can enhance market research: Assistance, not replacement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 200-202, December.
• Sterne, Jim, 2025, "Becoming a trusted data analytics adviser instead of a report writer," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 203-211, December.
• Meeker, Jack, 2025, "Ethical artificial intelligence adoption in marketing teams: The FAIR framework," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 212-224, December.
• Rajdev, Suraj, 2025, "Seeing clearly with artificial intelligence: Brand and video measurement in focus," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 225-230, December.
• Murphy, Laura & Bachvarov, Georgi & Cotlearova, Xenia, 2025, "From gut feel to smart prioritisation: Building an artificial intelligence opportunity scoring model that sales teams actually use," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 231-245, December.
• Helwegen, Ramon, 2025, "Gamification in the online checkout process: Enhancing loyalty and conversion," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 246-255, December.
• Fogarty, David J. & Bhaduri, Saumitra & Srinivasan, Ranganathan, 2025, "Marketing mix modelling 4.0: The superiority of agentic, Bayesian optimised marketing mix modelling over traditional approaches," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 256-266, December.
• Gershoff, Matt, 2025, "When less is more: Privacy by design in A/B testing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 267-285, December.
• Christy, A. Joy & Umamakeswari, A. & Sri Laxmi Narasimhan, S., 2025, "The distribution-based recency, frequency and monetary (RFM) score segmentation method: A novel RFM model for enhanced marketing strategies," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 11, issue 3, pages 286-299, December.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 312-313, March.
• Bailey, Chris, 2025, "Improving brand outcomes through consumer co-creation: An agile formula for success," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 314-324, March.
• Delash, Jim, 2025, "What can marketers learn from a poker player, a jazz musician, a tennis player and a dancer?," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 325-333, March.
• Khalid, Safwan & Cohen, Yesica Lepe & Crompton-Schreiber, Jacob, 2025, "Revolutionising brand engagement: Empowering full-funnel affiliate marketing strategies using Performance PR," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 334-345, March.
• Fink, Carly & Adamo, Kristen, 2025, "Revitalising US urban tourism post COVID-19: A brand strategy case study," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 346-355, March.
• Van Loggerenberg, Marthinus & Chen, Zifei Fay & Enslin, Carla & Terblanche-Smit, Marlize, 2025, "A call for authentic narrative in branded entertainment: A measurement instrument," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 356-379, March.
• Whelan, Brian, 2025, "The role of brand-specific traditions and consumer self-identity factors in shaping private label brand attitudes," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 380-390, March.
• Sinha, Jay I., 2025, "Tapping Generation Z micro-influencers for marketing and branding," Journal of Brand Strategy, Henry Stewart Publications, volume 13, issue 4, pages 391-401, March.
• Harasta, Joseph, 2025, "Makeup, money and merchandising: The strategic branding and marketing of KISS," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 15-29, May.
• Hunt, Jason & Kerr, Dave, 2025, "The hybrid formula: The essential role of human creativity in AI-generated advertising," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 30-42, May.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 4-5, May.
• Tang, Mariah, 2025, "Four strategies to thrive in the merger of public relations and content marketing," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 43-52, May.
• Kolo, Castulus & Ranner, Tamara & Herfort, Melanie & Kleine, Dirk, 2025, "The bright and dark sides of value co-creation using generative AI: A survey of decision-makers in German advertising, communication and media agencies," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 53-71, May.
• Gago, Martiña, 2025, "The power of storytelling: How to create narratives that move audiences to action," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 6-14, May.
• Batchelor, John H. & Davis, Maggie M. & Mcilveene, Timothy R. & Barber Iii, Dennis & Perkins, Robert D., 2025, "Is it a mistake for a new venture to think like a small business? The importance of corporate branding," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 72-91, May.
• Guèvremont, Amélie, 2025, "Opportunistic or relevant brand? How context independence and past coherence shape the effectiveness of brand activism and its positive effect," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 1, pages 92-105, May.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 112-113, August.
• Degaris, Larry, 2025, "Advancing sponsorship measurement: An integrated measurement framework for marketing communications," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 114-127, August.
• Gardner, Joanna, 2025, "Archetypal marketing intelligence: Energising your brand’s creativity with the power of myth," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 128-138, August.
• Sciarrino, Joann & Prudente, John J., 2025, "The influence of branded, in-store infotainment on consumer perceptions of brand likeability, purchase intention, loyalty and brand attachment," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 139-155, August.
• Vassinen, Riku, 2025, "Is sustainability a laughing matter? Pitfalls in sustainability marketing and how to overcome them," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 156-172, August.
• Blanchflower, Tiffy M. & Childs, Michelle & Matthews, Delisia R., 2025, "Diversity in practice: Investigating how brands’ approaches to diversity impact millennials’ and Gen Z’s brand loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 173-188, August.
• Eppe, Lina & Rudeloff, Christian, 2025, "Corporate response strategies in brand activism crises: The effects of deal, diminish and deny approaches on brand reputation and negative word-of-mouth," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 2, pages 189-200, August.
• Beckett, Simon, 2025, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 208-209, November.
• Ho, Adrian, 2025, "How paradigm shifts in World Wide Web versions directly influence major changes in brand models and the branding practices attached to them," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 210-217, November.
• Block, Martin P. & Mulhern, Frank & Degaris, Larry, 2025, "Killing manufacturer brands softly: The rise of private labels and no brand preference," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 218-228, November.
• Brähler, Nathalie M., 2025, "Branding beyond the digital deluge: Designing third spaces for real-world connection," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 229-241, November.
• Apostolopoulou, Artemisia & Buzzelli, Armand A. & Papadimitriou, Dimitra & John Locke, R., 2025, "‘Money in the bank’ and other tales: Prized World Wrestling Entertainment possessions and their role in identity construction and self-expression," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 242-258, November.
• Clifton Eason, C. & Bentley, John P. & Vitell, Scott J. & Cinelli, Melissa & Kirkpatrick, Nathan, 2025, "‘We are locally owned’: Measuring and understanding the brand value of local ownership," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 259-285, November.
• Park, Jae Hee & Lee, Don & Park, Jungkun & Yoo, Weon Sang, 2025, "Third-person effects of online product reviews: Moderating roles of review tone, product involvement and customer loyalty," Journal of Brand Strategy, Henry Stewart Publications, volume 14, issue 3, pages 286-304, November.
• Mickler, Darryl & Kizer, Tracy H., 2025, "Tell me what you eat and I will tell you who you are: The influence of political identity on consumer dining choice," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 102-119, December.
• Chun, Wootae & Monu, Kafui & Jiang, Fan & Fu, Chengbo, 2025, "Unpacking social media engagement: Exploring the role of message strategy and contextual dynamics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 40-58, December.
• Beniflah, Jake, 2025, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 5-5, December.
• Hortillo, Jose Neil & Larido, Dion Mary & Morales, Kaycee Karyll & Olores, Press Ann Giselle & Valdehueza, Paula Mariz, 2025, "Beyond the rainbow: The influence of LGBTQIA+ representation in advertising on consumer decision making," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 59-80, December.
• Beniflah, Jake & Worthge, Scott & Beniflah, Madeline, 2025, "Does two-way acculturation shape diversity-related consumer attitudes? A structural equation modelling study," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 6-39, December.
• Moore, Keira & Covington, Sha’Mira, 2025, "AI and DEI: Do inclusive ads speak to the culture? An examination of marketing advertisement’s efficacy to Gen Z consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 81-93, December.
• Jones, Tanya K., 2025, "The social impact of sport: Marketing strategies for inclusion, community engagement and corporate benefit," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 10, issue 1, pages 94-101, December.
• Beniflah, Jake, 2025, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 101-101, May.
• Bayhan, Büşra Oktay & Özbük, Raife Meltem Yetkin, 2025, "A systematic review of cultural effects on brands’ communication styles across diverse social media channels," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 102-118, May.
• Kiala, Marina & Folinas, Dimitris & Agapitou, Chrysa & Rotsios, Konstantinos & Triantafyllou, Dimitrios, 2025, "Evaluating service quality in a technology-oriented museum: Empirical insights," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 119-134, May.
• Alshawaaf, Nasser & Lee, Soo Hee, 2025, "Adapting to austerity through commercialisation: A contextual analysis of cultural policies and change of art museums in the United Kingdom," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 135-150, May.
• Beniflah, Jake, 2025, "Challenging corporate mental models in US multicultural marketing: A systems thinking perspective," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 151-163, May.
• Belkhodja, Mona, 2025, "Coherence of key elements: A guarantee of advertising effectiveness," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 164-182, May.
• Noli Peschiera, Alessandra & Pacheco, Derrick Raphael & Bonilla, Stephanie & Chapa, Sindy, 2025, "Rhythm and resonance: An analysis of female representation in reggaeton music," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 183-195, May.
• Sharma, Animesh Kumar & Sharma, Rahul, 2025, "The transformative role of predictive analytics, artificial intelligence and machine learning in digital marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 2, pages 196-212, May.
• Unknown, 2025, "Ten-year anniversary special issue," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 9, issue 3, pages 1-144, November.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 312-313, March.
• Mize-Pressler, Nate & Schaffel, Melanie, 2025, "Expanding audiences without exhausting resources: How one nonprofit activated TikTok creators for authentic content curation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 314-324, March.
• Sciarrino, Joann & Friedman, Jim & Todd Kirk, William & Mayers, Carole Anne & Prudente, John J., 2025, "Salespersons as media channel: Making marketing mix modelling work for business-to-business," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 325-347, March.
• Hosahally, Shashank & Bharadwaj, Madan & Zaremba, Arkadiusz & Volkova, Olena, 2025, "Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 348-373, March.
• Mazaheri, Ebrahim & Laroche, Michel & Lyu, Di, 2025, "Investigating the impact of brand relationship quality on brand loyalty in social commerce: A study on the moderating role of cultural values," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 374-392, March.
• Silva, Susana C. & Fernandes, Beatriz Pineda & Dias, Joana Carmo, 2025, "Understanding virtual influencers as brand endorsers: A conceptual framework for evaluating the traits of virtual influencers and an agenda for future research," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 393-410, March.
• Hanson, Guy, 2025, "E-mail deliverability update: E-mail marketing trends 2025," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 12, issue 4, pages 411-415, March.
• Young, Britney, 2025, "Using marketing automation to stand out with your customers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 24-34, June.
• Adams, Arianne, 2025, "Amplifying brand impact: An integrated approach of virtual influencers in modern marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 35-48, June.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 4-5, June.
• Mitchell, Ryan, 2025, "How to elevate social media strategy by integrating organic and paid efforts," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 49-58, June.
• Xue, Fei & Karuturi, Srividya & Begum, Monira, 2025, "The human brands of name, image and likeness (NIL) influencers: A content analysis," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 59-77, June.
• Shimp, Ginger & Shimp, Ed, 2025, "The past, present and awe-inspiring future of storytelling in marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 6-23, June.
• Ha, Sieun & Eastin, Matthew S., 2025, "Not another ad! Expectancy violation effects of advertising clutter on social media," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 1, pages 78-94, June.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 100-101, September.
• Michnowicz, Gina & Jay, Nalani, 2025, "How to cultivate true customer loyalty: A human-centred approach for long-term growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 102-116, September.
• Suresh, Tejaswi, 2025, "Natural language processing for internal link optimisation: Automating content relationships for better search engine optimisation," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 117-144, September.
• Özkan, Yasin & Çelik, Onur, 2025, "Examining social media posts on user engagement: A study of German automotive brands in Türkiye on Facebook," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 145-157, September.
• Chen, Ching-Fu & White, Christopher & Yu, Yu-Huan, 2025, "Brand love and digital participation: The importance of consumer citizenship in the social media era," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 158-169, September.
• Lee, Yoon-Joo & Chen, Huan & Zhao, Wen, 2025, "Virtual responsibility: Understanding consumer engagement in corporate social responsibility virtual reality experiences across heavy and low product users," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 170-182, September.
• Güzel, Oktay, 2025, "Measuring brand trust in the social media context," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 183-199, September.
• Hanson, Guy, 2025, "E-mail deliverability update: Making e-mail accessibility accessible," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 2, pages 200-204, September.
• Beckett, Simon, 2025, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 208-209, December.
• Morgan, Tom & Meikle, Anna, 2025, "How brands can deliver effective hyper-personalised experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 210-222, December.
• Bain, Nick & Harries, Rhian, 2025, "From data to desire: Rethinking marketing through the lens of curiosity," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 223-244, December.
• Delash, Jim, 2025, "Marketing questions to ponder," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 245-252, December.
• Sussman, Kristen L. & Bright, Laura F. & Wilcox, Gary B., 2025, "Harnessing the power of joy: Exploring the role of discrete positive emotions in driving consumer behaviour and advertising engagement," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 253-268, December.
• Peixoto, Ana Cláudia & Bonamigo, Andrei & Berčík, Jakub, 2025, "Small Data, big impact: How a small Brazilian company leveraged data strategies and neuromarketing theoretical concepts to drive brand success," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 269-284, December.
• Shaheen, Zarqa & Hout, Hongsea, 2025, "Green at a click: What drives consumers to buy houseplants online?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 13, issue 3, pages 285-304, December.
• Dorssers, Nicole & Morantz, Erin & Yu, Ophelia, 2025, "An inclusive alumni association: A case study of governance transformation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 19-32, May.
• Knight, Julie & Staudacher, Daniella, 2025, "Giving CMU Day and every day after: Engaging the next generation of donors at Carnegie Mellon University," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 33-45, May.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 4-5, May.
• Laux, Sara, 2025, "The Italian job: A case study of strategic international content creation," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 46-57, May.
• Hennessy, Colin D., 2025, "Leading together: The University of Iowa’s strategic engagement goals in its most ambitious comprehensive campaign yet," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 58-70, May.
• Maxwell, Alice & Kurdak, Suzan & Malicz, Alycia & Massaglia, Emma, 2025, "Creating connection through collaborative, integrated communications to boost the student engagement journey," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 6-18, May.
• Jones, Maree, 2025, "Reaching across campus: Harnessing the power of social media collaboration and consolidation to elevate all units," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 71-81, May.
• Rumble, Tanya Hannah & Doty, Ellen & Mintram, Bill, 2025, "Follow the money: Using an equity lens to create gift acceptance policies," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 82-92, May.
• Clay, Stephanie & Girvin, Carla, 2025, "Lessons from our gardens: A case study of Royal Roads University’s annual community giving appeal," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 1, pages 93-103, May.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 112-113, August.
• Mannix, Teresa & Heinrich, Shelly & Malaviya, Prashant, 2025, "Going global: Adapting your brand to new markets," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 114-126, August.
• Baumgarten, Dawn M. & Harvey, Amy & Tucker, Emily, 2025, "Sustaining donor relationships through cadence-based fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 127-138, August.
• Laver, Laura & Astbury, Helena, 2025, "Lessons learned from building an alumni volunteering programme: Five key reflections on 2,000 volunteers and 10,000 students per year," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 139-150, August.
• Marteau, Élodie, 2025, "The power of micro-campaigns in an annual giving programme," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 151-163, August.
• Sullivan, Alicia & Nguyen, Lisa & Belenis, Haley, 2025, "Revolutionising alumni engagement: How UC Davis Graduate School of Management’s eos platform redefines lifelong learning," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 164-185, August.
• Welsch, Gabriel & Swisher, Patty & Jackson, Tracy, 2025, "Research-strengthened branding: Lessons from Duquesne University’s follow-on approach to brand," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 186-200, August.
• Murray, Jennifer & Henriques, Nigel, 2025, "Crafting magic: Building a predictive model based on donor affinity," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 2, pages 201-212, August.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 220-221, November.
• Colaianne, Erica, 2025, "Navigating social media platform algorithms to create meaningful connections with communities," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 222-233, November.
• Gough, Malissa & Meachen, Vanessa, 2025, "Enabling better management of research gifts through cross-functional collaboration: A case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 234-243, November.
• Phillips, Carrie, 2025, "Eclipsing expectations: Strategies for marketing and communications leaders to leverage national events," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 244-253, November.
• Kift, Brandy & Mallett, Leah, 2025, "How Bucknell University’s marketing strategy reversed enrolment decline and achieved record applications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 254-272, November.
• Wu, Selina & Li, Xiang, 2025, "Building sustainable alumni networks in East Asia: Strategic approaches and leadership pathways," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 273-281, November.
• Mills, Carrie, 2025, "Creating an effective social media content calendar," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 282-292, November.
• Giroux, Dan, 2025, "Elevating advancement marketing and communications: A strategic imperative for higher education institutions," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 10, issue 3, pages 293-307, November.
• Beckett, Simon, 2025, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 296-297, February.
• May, Kate & Herbert, Anna & Bellingham, Scott, 2025, "From campus to community: Amplifying alumni pride and engagement through the University of Sydney’s Alumni Festival," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 298-308, February.
• Atlas, Heidi & Chakravarty, Anupam & Enochs, Chris & Greene, Erin Mary & Koss, Hilary & Levin, Amy, 2025, "Campaign communications: Laying the groundwork for a digital-first, phased campaign launch," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 309-324, February.
• Morden, Hilary, 2025, "Women taking the lead: Inspiring female philanthropy in annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 325-335, February.
• Case, Dan, 2025, "Leveraging student groups to transform corporate donors into major gift partners," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 336-343, February.
• Bartman, Cat & Potts, Laura, 2025, "The Gloucester: Announcing the discovery of a royal shipwreck," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 344-356, February.
• Avery, Alison & Halliday, Lily, 2025, "The Celebrating UNSW Women project: A strategic social impact project to drive gender equity, community and engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 357-369, February.
• Ditchcreek, Julie & Maenza, Amanda & Warner, Kristin, 2025, "From uprising to uplifting: When volunteer leadership has gone astray," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 370-379, February.
• Stanczykiewicz, Bill, 2025, "Big ideas for big donors: A leadership approach to major gift fundraising," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 380-387, February.
• Fortunato, John A., 2025, "University leadership competency in sponsorship and student-athlete name, image and likeness," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 9, issue 4, pages 388-400, February.
• Jiri Mazurek & Cristina Perez-Rico & Carlos Fernandez-Garcia, 2025, "A proposal of a relative weighted online 5-star rating system as a way to mitigate online reviews biases," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 2, pages 180-191, June, DOI: 10.15240/tul/001/2025-5-008.
• İbrahim Yemez, 2025, "Etik Tüketim Bilincinin Ekolojik Ürünlere Yüksek Fiyat Ödeme İstekliliğinde Dini Bağlılığın Düzenleyici Rolü," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 353-371, December, DOI: 10.33399/biibfad.1597297.
• Long Vu Phi Hoang & Hien Thi Thao Bui, 2025, "The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 15, issue 2, pages 105-127, DOI: 10.46223/HCMCOUJS.econ.en.15.2.3124.
• Nguyễn Thị Khánh Thảo & Trần Huỳnh Tấn Sang & Lý Phước Sang & Đặng Thanh Tài & Bùi Ngọc Tuấn Anh, 2025, "Ảnh hưởng của truyền miệng trực tuyến và tiếp thị mạng xã hội đến ý định mua hàng," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 20, issue 4, pages 29-45, DOI: 10.46223/HCMCOUJS.econ.vi.20.4.3331.
• Elif Bodur, 2025, "Effect of Media on Aspirations: Gender Heterogeneity," CRC TR 224 Discussion Paper Series, University of Bonn and University of Mannheim, Germany, number crctr224_2025_627, Jan.
• Michale R. Baye & Dan J. Kovenock & Casper G, de Vries, 2025, "Minimum Resale Price Maintenance in the Absence of Point-of-Sale Service, Agency or Free-Rider Problems," CESifo Working Paper Series, CESifo, number 12299.
• Michael R. Baye & Dan Kovenock & Casper G. de Vries, 2025, "Minimum Resale Price Maintenance in the Absence of Point-of-Sale Service, Agency or Free-Rider Problems," Working Papers, Chapman University, Economic Science Institute, number 25-10.
• Guanlin Gao & Danyang Li, 2025, "News media and health behaviors: What can we learn from COVID-19?," Economics Bulletin, AccessEcon, volume 45, issue 1, pages 314-320.
• Shilian, Dalia & Pe'er, Eyal, 2025, "Identified disclosure to increase Consumers’ detection of native advertising," Journal of Economic Psychology, Elsevier, volume 107, issue C, DOI: 10.1016/j.joep.2025.102800.
• Jae Hyen Chung & Pradeep Chintagunta & Sanjog Misra, 2025, "Simulated maximum likelihood estimation of the sequential search model," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 1, pages 105-164, March, DOI: 10.1007/s11129-024-09281-4.
• Zhuping Liu & Jason A. Duan & Vijay Mahajan, 2025, "Push and pull: Modeling mobile app promotions and consumer responses," Quantitative Marketing and Economics (QME), Springer, volume 23, issue 2, pages 215-263, June, DOI: 10.1007/s11129-024-09289-w.
• Yevgeny Mugerman & Eyal Winter & Tomer Yafeh, 2025, "The Grant Proposal Game," Working Papers, Lancaster University Management School, Economics Department, number 423283787.
• Erika Kirgios & Susan Athey & Angela L. Duckworth & Dean Karlan & Michael Luca & Katherine L. Milkman & Molly Offer-Westort, 2025, "Does Q&A Boost Engagement? Health Messaging Experiments in the U.S. and Ghana," NBER Working Papers, National Bureau of Economic Research, Inc, number 33294, Jan.
• Ashvin Gandhi & Brett Hollenbeck & Zhijian Li, 2025, "Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com," NBER Working Papers, National Bureau of Economic Research, Inc, number 34161, Aug.
• Xugan Chen & Allen Hu & Song Ma, 2025, "Banks’ Images: Evidence from Advertising Videos," NBER Working Papers, National Bureau of Economic Research, Inc, number 34220, Sep.
• Eliana Barrenho & Dahye Kim & Marjolijn Moens & Lisbeth Waagstein, 2025, "Assessing the impact of promotion and advertising regulations on biosimilar uptake," OECD Health Working Papers, OECD Publishing, number 186, Dec.
• Josep-Francesc Valls & Carolina Luis-Bassa & Roger Pagà Peris, 2025, "Factores de atracción de la compra inteligente en el sector de la alimentación," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 2502, Feb, revised Feb 2025.
• Zaman, Yaser, 2025, "Investigating the Relationship of eWOM with Consumers’ Purchase Intentions: Moderating Role of Website Characteristics," MPRA Paper, University Library of Munich, Germany, number 123193.
• Adesina, Toheeb, 2025, "AI Agents in the Advertising Industry," MPRA Paper, University Library of Munich, Germany, number 123413, Jan.
• Ozili, Peterson K, 2025, "Digital markets: formative components, regulation, challenges and insights from the EU Digital Markets Act," MPRA Paper, University Library of Munich, Germany, number 123813.
• Gammoudi, Khouloud & Saied Benrached, Kaouther, 2025, "Les facteurs explicatifs de l’achat de vêtements et d’accessoires de seconde main sur les plateformes en ligne
  [Factors influencing the online purchase of second-hand clothing and accessories on digital platforms]," MPRA Paper, University Library of Munich, Germany, number 127424, Dec.
• Vladimir Zhechev & Gabriela Popova, 2025, "Users' Attitudes towards Self-Service Technologies (SSTs): The Role of Demographic Factors," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 4, pages 1-24, DOI: 10.18267/j.cebr.392.
• Miriam Tiutiu & Luiza Souca, 2025, "Technologies In Retail – With A Focus On Chatbots. A Bibliometric Analysis And Systematic Review," Scientific Bulletin - Economic Sciences, University of Pitesti, volume 24, issue 1, pages 17-24.
• Sunyoung Hlee & Zhijun Yan & Ping Li, 2025, "AI-powered travel recommendations and decision-making: The role of spatio-temporal efficiency, destination type, and travel party composition," Electronic Markets, Springer;IIM University of St. Gallen, volume 35, issue 1, pages 1-18, December, DOI: 10.1007/s12525-025-00825-4.
• Asad Ahmad & Dag Øivind Madsen & Swati Garg, 2025, "How satisfied am I with mobile wallets? Exploring the nexus between MSQual, hedonism, and satisfaction," Future Business Journal, Springer, volume 11, issue 1, pages 1-11, December, DOI: 10.1186/s43093-025-00434-9.
• Carolina Guerini & Donato Masciandaro & Alessia Papini, 2025, "Literacy and Financial Education: Private Providers, Public Certification and Political Preferences," Italian Economic Journal: A Continuation of Rivista Italiana degli Economisti and Giornale degli Economisti, Springer;Società Italiana degli Economisti (Italian Economic Association), volume 11, issue 2, pages 463-514, July, DOI: 10.1007/s40797-024-00287-1.
• Seyyed Mohammadhossein Alipour & Mohammad Ghaffari & Hamid Zare, 2025, "Influencer marketing research: a systematic literature review to identify influencer marketing threats," Management Review Quarterly, Springer, volume 75, issue 2, pages 1393-1418, June, DOI: 10.1007/s11301-024-00412-5.
• Padma Angmo & Rachna Mahajan & Antonio Batista Silva Oliveira, 2025, "Do they look human? Review on virtual influencers," Management Review Quarterly, Springer, volume 75, issue 3, pages 2425-2457, September, DOI: 10.1007/s11301-024-00438-9.
• Shlomit Hon-Snir & Sharon Teitler-Regev, 2025, "The preferred mix of urban and rural destinations in domestic and international travel," Portuguese Economic Journal, Springer;Instituto Superior de Economia e Gestao, volume 24, issue 2, pages 271-289, May, DOI: 10.1007/s10258-024-00265-6.
• Fernando Campayo-Sanchez & Francisco Mas-Ruiz & Juan Luis Nicolau, 2025, "Hunted hunter: the role of competitive comparison in product survival," Review of Managerial Science, Springer, volume 19, issue 12, pages 3817-3846, December, DOI: 10.1007/s11846-025-00870-5.
• Gianluigi Guido, 2025, "Godfather Marketing: offering favors before products," Review of Managerial Science, Springer, volume 19, issue 4, pages 1095-1129, April, DOI: 10.1007/s11846-024-00785-7.
• M.E. Al Khazraje & M. Raad Saleh & N. Khaleel Ibrahem, 2025, "The customer journey in the light of sensory marketing for fast food restaurants," Upravlenets, Ural State University of Economics, volume 16, issue 3, pages 78-91, July, DOI: 10.29141/2218-5003-2025-16-3-6.
• Muafi Muafi & Dali Nuradli Ridzwan Shah Bin Mohd & Suhartini Suhartini & Hamid Hanifah Abdul, 2025, "Online and offline social capital for better social and business performance: The mediating role of digital innovation," Journal of Economics and Management, Sciendo, volume 47, issue 1, pages 164-188, DOI: 10.22367/jem.2025.47.07.
• Strzębicki Dariusz, 2025, "Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland," Marketing of Scientific and Research Organizations, Sciendo, volume 55, issue 1, pages 56-68, DOI: 10.2478/minib-2025-0004.
• Marques Marisa & Pereira Anabela & Marques Célio, 2025, "Digital Strategy: A Case Study in the Municipality of Ferreira do Zêzere, Portugal," Valahian Journal of Economic Studies, Sciendo, volume 16, issue 1, pages 1-24, DOI: 10.2478/vjes-2025-0001.
• Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari (ed.), 2025, "Market Dynamics and Strategies in a Post-Crisis World:Navigating a World in Flux," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 13811, ISBN: ARRAY(0x60876520), September.
• Nimmy Lovely George & M. Rakesh Krishnan, 2025, "COVID-19 Panic Buying Behaviour: Individual Differences among Consumers," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 1, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Shaply Abdul Kareem & D. Yuvaraj & S. Aswini Priya & Pulidindi Venugopal & S. Anjani Devi, 2025, "Purchase Intention and Satisfaction of FMCG Shoppers: Empirical Analysis from a Post-COVID-19 Outlook," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 2, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• N. Muhammed Sajid & Meera Peethambaran & K. Jiyas, 2025, "Predicting Visit Intention after COVID-19 Using Theory of Planned Behaviour," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 3, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Kritika Mahensaria & Supriyo Patra, 2025, "A Study on Consumer Behaviour towards Digital Food App Services in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 4, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Mallika Srivastava & Mudita Sinha & Biranchi Narayan Swar, 2025, "Consumers’ Online Shopping Behaviour: A Post-COVID-19 Analysis in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 5, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Tania Chauhan, 2025, "Substantial Changes in Consumer Buying Behaviour in the Post-COVID-19 World," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 6, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Reetika Jain, 2025, "A Study of Disruptions in Consumer Behaviour and Marketing Strategies in Response to the Pandemic in India," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 7, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jyoti & Sarvesh Kumar, 2025, "A Narrative of Needs Assessment through Psychobiography of COVID-19 Patient by Observing Moment of Truth," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 8, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Jahanvi & Meenakshi Sharma, 2025, "Digital Migration and Survival of Fashion Industry Post New Normal," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 9, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rahul Khandelwal, 2025, "Rural Healthcare: Recovery and Resilience through Digital Health Entrepreneurial Foresight in Developing Countries Post-COVID-19," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 10, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".
• Rachna Bansal & Prabhat Mittal & Priti Verma, 2025, "Impact of Social Media during COVID-19 Using Binary Logistic Model," World Scientific Book Chapters, World Scientific Publishing Co. Pte. Ltd., chapter 11, in: Vinita S Sahay & Chandan Parsad & Raveesh Krishnankutty & Aviral Kumar Tiwari, "Market Dynamics and Strategies in a Post-Crisis World Navigating a World in Flux".