Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2016

• Tamplin, Robert, 2016, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 124-125, June.
• Ward, Jan, 2016, "Comment Building a brand," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 126-131, June.
• Daun, Winfried, 2016, "Disruption and coherence: Creating the ‘buzzߣ that builds a brand," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 132-141, June.
• Gregory, James R. & Bridwell, Hampton, 2016, "Innovative disruption: Utilising brand to manage and drive change," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 142-149, June.
• Pingol, Mark & Jacobs, Kate, 2016, "Digital is not different anymore: A review of findings and tactics to optimise execution and encourage consumer adaptation of in-store digital devices and signage," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 150-156, June.
• Perlmutter, Kevin & Bradshaw, Nora, 2016, "Addressing today’s top brand challenges with sonic identity," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 157-164, June.
• Tucker, Jeremy A., 2016, "Rethinking brand innovation from the inside out," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 166-177, June.
• Morey, Timothy & Krajecki, Kristin, 2016, "Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 178-185, June.
• Karimova, Gulnara Z., 2016, "Application of group psychology to the brand community programme: Guidelines for creating a strong brand community," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 186-201, June.
• Raj, Zain, 2016, "The information economy is dead: What CMOs should do now," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 202-208, June.
• Lee, David, 2016, "The Big Data Bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 209-217, June.
• Richelieu, André, 2016, "Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalisation in Sport’ (IMSIS)," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 218-231, June.
• Morrison, Gwen, 2016, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 236-237, December.
• Greene, Lucie, 2016, "The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 238-244, December.
• Gutfreund, Jamie, 2016, "Move over, Millennials: Generation Z is changing the consumer landscape," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 245-249, December.
• Kraemer, Zachary, 2016, "The joy of not being sold anything: Shopping through the eyes of the Millennial shopper," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 250-255, December.
• Tysh, Carly, 2016, "Bright lights, big city, small boxes: Designing for the New York norms," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 256-265, December.
• Bird, Jon, 2016, "Switching off TV, turning on touchpoints: New ways to communicate in a new world," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 266-274, December.
• Gertz, Oliver & Mcglashan, Deirdre, 2016, "Programming the purchase funnel," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 275-281, December.
• Lennox, Alasdair & Shields, Aaron & Guilar, Piers, 2016, "A very British Black Friday: Retailers lose out as Black Friday becomes the domain of discounters," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 282-288, December.
• Larsen, Mikkel Christian, 2016, "How the merging of offline and online data, and an omni-channel, data-driven approach substantially increased Ford Denmark’s marketing performance," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 289-293, December.
• Castelo, Marcelo, 2016, "Half the world without Internet: How brands can boost access to data on mobile phones," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 294-297, December.
• Marcotte, David & Morrison, Gwen, 2016, "Retailing in disruptive markets," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 298-311, December.
• Gildenberg, Bryan, 2016, "Reach, resonance and returns: A guide to finding success in a slow-growing, extraordinary world," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 312-327, December.
• Greenhalgh, Tim, 2016, "Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 328-333, December.
• Stel, Jon, 2016, "Old rules for a brave new world," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 334-340, December.
• Beniflah, Jake, 2016, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 121-121, February.
• Becerra, Enrique & Chapa, Sindy & Cooley, Delonia, 2016, "The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 122-137, February.
• Valdés, M. Isabel & Beniflah, Jake, 2016, "Estimating the value of the US multicultural shopper in the independent retail channel: An In-Culture™ analysis," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 138-147, February.
• Burgos, David, 2016, "Total market: Insights driving strategy in a multicultural nation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 148-153, February.
• Han, Xiaoqi & Tsai, Sunny Wanhsiu, 2016, "Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 154-169, February.
• Beniflah, Jake & Hughes, Brian, 2016, "An industry response: There is a better way to target the US Hispanic television audience," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 170-179, February.
• Hornikx, Jos & Nijhuis, Jolien, 2016, "The potential effect of cultural priming on the effectiveness of cultural value adaptation in Western Europe," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 180-188, February.
• Stewart, David W., 2016, "Where is marketing research headed in the 21st century?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 189-192, February.
• Stipp, Horst, 2016, "Using neuroscience to improve ad impact: How new research tools can advance cultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 193-202, February.
• Alligood, Douglass L., 2016, "The diversity of diversity," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 203-206, February.
• Dwesar, Rishi & Kesharwani, Ankit, 2016, "Website content adaptation as a response to cultural differences: A study of US and Indian versions of US corporate websites," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 207-218, February.
• Strassburger, Jennifer & Herold, Stephanie & Villa, Aaron, 2016, "Empathy in action: Moving toward patient-centric care for multicultural type 2 diabetes patients," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 21-32, October.
• Chun, Wootae, 2016, "Linking loyalty programmes to cross-cultural marketing strategy: Implications for US Hispanic consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 33-42, October.
• Poole, Sonja Martin & Garrett-Walker, J., 2016, "Are future business professionals ready for multicultural marketing? An empirical investigation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 43-50, October.
• Unknown, 2016, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 5-5, October.
• Kim, Yuna & Chen, Steven, 2016, "Designing cultural products for Asian–American consumers: A conceptual framework," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 51-58, October.
• Vallejo, Jody Agius, 2016, "The Mexican American middle class: How heterogeneity in class backgrounds affects integration experiences," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 59-69, October.
• Farfan, Javier & Beniflah, Jake, 2016, "The future has arrived: Targeting the multicultural population is a proven growth strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 6-8, October.
• Pashupati, Kartik & Ellis, Andy & Morse, David, 2016, "Can a total market ad strategy appeal to multiple ethnic groups?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 70-83, October.
• Leslie, Neleen S. & Beniflah, Jake, 2016, "Measuring brand loyalty among the US Hispanic population: A within-group study in the carbonated soft drink (CSD) category," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 84-98, October.
• Caldwell-Harris, Catherine & Aycicegi-Dinn, Ayse, 2016, "Emotionality differences between a native and foreign language: Implications for cultural marketing strategies," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 9-20, October.
• Beniflah, Jake, 2016, "The conceptualisation and measurement of bidimensional multigroup ethnic identity: A pilot study among US Hispanics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 99-107, October.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 292-293, February.
• Mooney, Michael & Slobodian, Stephanie, 2016, "Seeing the wood for the trees: Fixing large undefined problems in digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 294-303, February.
• Farsaii, Pedram, 2016, "Get the most out of web traffic: Tactics and strategies to increase on-site conversion," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 304-313, February.
• Rogers, Bruce H., 2016, "Publish or perish: Why chief marketing officers must become publishers to drive growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 314-330, February.
• Wilcox, Matt, 2016, "The seven most effective digital marketing strategies for banks," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 331-337, February.
• Gupta, Ankur & Jhunjhunwala, Kishore, 2016, "Analysing brand sentiment with social media and open source Big Data tools," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 338-347, February.
• Busby, John, 2016, "Business is calling: Click-to-call and mobile marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 348-352, February.
• Xanthopoulos, Petros & Panagopoulos, Orestis Panos & Bakamitsos, Georgios A. & Freudmann, Elizabeth, 2016, "Hashtag hijacking: What it is, why it happens and how to avoid it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 353-362, February.
• Wilcox, Gary B. & Moore, Mercer, 2016, "The impact of social media on return on investment: Registrations and revenue," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 363-371, February.
• Leonhardt, James M. & Query, Tim, 2016, "Marketing health insurance in social media: A two-stage approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 372-380, February.
• Caig, James, 2016, "Humanising the brand in a digital age," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 17-24, May.
• Joshi, Parinda, 2016, "Tactics to enrich customer data for higher return on e-mail marketing investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 25-34, May.
• Weise, Sarah, 2016, "A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 35-53, May.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 4-5, May.
• Killian, Ginger & Hulland, John, 2016, "Marketing promotions in social network games: Making them work," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 54-69, May.
• Busk, Doug, 2016, "How Coca-Cola Journey transformed corporate communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 6-16, May.
• Roberts, Sherry J. & Geho, Patrick R. & Hall Webb, Susan, 2016, "Which social media channels are most frequently used by small businesses and does the choice reflect the age of the business?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 70-81, May.
• Vanhonacker, Wilfried R., 2016, "Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 82-93, May.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 100-101, August.
• Li, Yi, 2016, "Using data to build always-on valuable experience throughout the consumer journey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 102-111, August.
• Cornwall, Jack, 2016, "How to measure and strategise content growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 112-122, August.
• Lapides, Marc & Chen, Caroline, 2016, "If a planetarium can do it, so can you: How brands can shift toward an experience-led model," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 123-130, August.
• O’Neil, Theresa, 2016, "Brands need realistic reviews to balance flawless five-star perception online," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 131-140, August.
• Spiers, William & Williams, Andrew, 2016, "Riding a tidal wave: Managing reputation in the face of an industry sea change," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 141-148, August.
• Woodward, Philip, 2016, "Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 149-156, August.
• Sciarrino, JoAnn & Prudente, John, 2016, "She’s just not that into you: The mediating impact of brand attachment on digital interactions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 157-169, August.
• Zhang, Shuoyang, 2016, "Creating Facebook applications to understand network effects on consumer behaviour," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 170-177, August.
• Chiang, I-Ping & Huang, Lin-Han & Lo, Shih-Hui, 2016, "Measuring the effects of social media marketing: Adoptions, engagement and consequences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 178-190, August.
• Gupta, Nimit, 2016, "Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 191-198, August.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 205-206, December.
• Koch, Matt, 2016, "A peek behind the curtain: How the Chicago Bears engage their social media followers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 207-216, December.
• Snyder, Tamara & Honig, David, 2016, "Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 217-231, December.
• Federico, Francesco, 2016, "Using predictive analytics to morph marketing in real time: A consumer electronics case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 232-242, December.
• Fuller, Grant, 2016, "Prevent, plan, manage: Social media strategy for crisis communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 243-250, December.
• Wang, Shu, 2016, "From social media to innovation and marketing intelligence: A simulation to forecast online review and rating performance," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 251-262, December.
• Dodd, Christian & Koch, Nathan & Morein, Max, 2016, "Creating meaningful real-world brand experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 263-274, December.
• Hachtmann, Frauke, 2016, "A case for case studies: The effective use of case studies in the college classroom," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 275-278, December.
• Pokrywczynski, James & Lu, Hang, 2016, "Brand tracking on social media: The role of country-of-origin perceptions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 279-291, December.
• Mai, Nguyen Thi Tuyet & Hao, Nguyen Anh & Huong, Phung Thi Xuan, 2016, "The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 292-309, December.
• Dobies, Tony & Nelson, Candace, 2016, "Snapchat: Higher education’s new key to current and prospective student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 17-25, May.
• Mackey, Pete & Melichar, Charlie & Moran, Melanie, 2016, "Communicating impact: Building a powerful development and communications relationship," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 26-34, May.
• Gardner, Brian, 2016, "Managing adversity in a fundraising campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 35-42, May.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 4-5, May.
• Gaus, Charlene M., 2016, "Recognising the contributions of alumni affiliate groups and volunteers: Penn State Alumni Association model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 43-50, May.
• Gabbert, Jeri Patricia & Wright, Leeann Z., 2016, "Creating a culture of philanthropy starts with current students," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 51-62, May.
• Silvey, Brock, 2016, "Just asking: How and why Northwestern University established a system of fundraiser accountability metrics," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 6-16, May.
• Fahey, Mike, 2016, "How we built an alumni advocacy programme befitting a great university," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 63-73, May.
• Moore, Rebecca, 2016, "‘Our Stories’: Why Randolph School’s students wrote the viewbook," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 74-81, May.
• Cavalcanti, Emily, 2016, "More than a pretty picture: How to positively disrupt the university holiday card formula," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 82-92, May.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 100-101, September.
• Karol, Kristofer, 2016, "Snap (or Tweet) out of it: Now is the time to allocate resources to higher education social media efforts," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 102-110, September.
• Gould, Dean, 2016, "The evolution of brand journalism and its natural fit with university marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 111-119, September.
• Reeves, Julie & Chiron, Julie, 2016, "Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 120-134, September.
• Moss, Christy & Burnette, Kristin, 2016, "Positioning an annual giving programme for maximum impact: An Illinois case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 135-143, September.
• Mcclellan, Caroline, 2016, "Miami University: A case study of young alumni programmes," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 144-155, September.
• Brouwer, Hans, 2016, "Why and how universities should develop a ‘network’ communications department," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 156-164, September.
• Maguire, Ryan, 2016, "Best practices for diverse and authentic engagement and leadership support in higher education social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 165-176, September.
• Jacklin, Debra & Gardiner, John, 2016, "Being brave with the brand: Vancouver Island University’s #ILearnHere Instagram campaign and the power of content marketing through social visual communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 177-190, September.
• Mcginnis, Mara, 2016, "Creating a brand strategy for a college of art, design, and architecture: Case study of Pratt Institute," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 191-197, September.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 204-205, December.
• Falconetti, Angela M. Garcia, 2016, "Major giving fuels community colleges as economic engines: A journey in major gift programming," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 206-213, December.
• Bradwell, Jenna, 2016, "Clickbait, culturejacking and curated content: Your keys to killing it on social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 214-226, December.
• Johannesson, James, 2016, "Why data quality programmes are important for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 227-235, December.
• Krause, Mary Katherine, 2016, "How to get employees to live the brand: Employee engagement and the role of the CEO," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 236-248, December.
• Lehné, Margarete & Rümmele, Klaus, 2016, "Applying a cross-media strategy: How to match diverse information needs with user communication preferences," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 249-260, December.
• Diemar, Jeanette De, 2016, "Creating an in-house integrated marketing and communications strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 261-271, December.
• Casey, Ros, 2016, "Sponsorship, engagement and the student experience," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 272-279, December.
• Quinn, Stephanie Mcbride, 2016, "Integrated marketing for annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 273-286, December.
• Evans, Emma, 2016, "Delivering an engaging college marketing strategy in a highly competitive sector," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 287-293, December.
• Chris M. Wilson & Sandro Shelegia, 2016, "A Generalized Model of Sales," Working Papers, Barcelona School of Economics, number 934, Oct.
• TILEAGÄ‚ Cosmin & NIÅ¢U Claudiu Valentin & OPRIȘAN Oana, 2016, "Tools And Strategies For Increasing The Efficiency Of Social Media Campaigns," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 1, pages 208-216, June.
• Kevin McLaughlin & Daniel Friedman, 2016, "Online Ad Auctions: An Experiment," Working Papers, Chapman University, Economic Science Institute, number 16-05.
• Jeon, Doh-Shin & Menicucci, Domenico & Kim, Byung-Cheol, 2016, "Second-degree price discrimination by a two-sided monopoly platform," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 11488, Sep.
• Yuichiro Kamada & Aniko Ory, 2016, "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2048, Jul.
• Yuichiro Kamada & Aniko Ory, 2016, "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2048R, Jul, revised Sep 2017.
• Yuichiro Kamada & Aniko Ory, 2016, "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2048R2, Jul, revised Aug 2018.
• Zhou, Wenyan & Hinz, Oliver, 2016, "Determining Profit-Optimizing Return Policies - A Two-Step Approach on Data from Taobao.com," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 84851.
• Daniel Z. Li, 2016, "Disclosure or not, When There are Three Bidders?," Economics Bulletin, AccessEcon, volume 36, issue 1, pages 349-354.
• Dia Zeglat & Fayiz Shrafat & Ziad Al-Smadi, 2016, "The Impact of the E-Service Quality of Online Databases on Users’ Behavioral Intentions: A Perspective of Postgraduate Students," International Review of Management and Marketing, Econjournals, volume 6, issue 1, pages 1-10.
• Abdullah Ahmed Nasser Ghasham & Nik Ab Halim Nik Abdullah & Noor Hasmini Abd Ghani, 2016, "The Impact of Global Market Environment on the Degree of Cooperation of International Strategic Alliances among Service Firms," International Review of Management and Marketing, Econjournals, volume 6, issue 2, pages 192-198.
• Anwar Khan & Rosman Bin Md Yusoff, 2016, "A Study on Dynamic Links between Resources, Work Engagement and Job Performance in Academia of Pakistan," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 544-550.
• Felicia Naatu, 2016, "Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 551-558.
• Sany Sanuri Mohd Mokhtar & Maha Mohammed Yusr, 2016, "Exploring the Antecedents of Customer Loyalty in the Malaysian Retail Sector," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 577-583.
• Hashed Ahmad Mabkhot & Hashed Ahmad Mabkhot & Salniza MD Salleh & Hasnizam Shaari, 2016, "The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 596-602.
• Siti Falindah Padlee & Siti Nur ‘Atikah Zulkiffli, 2016, "Examining the Moderating Effects of Students’ Characteristics on the Relationship between Perceived Quality and Satisfaction with University Services: The Evidence from Two Public Universities in Tere," International Review of Management and Marketing, Econjournals, volume 6, issue 3, pages 460-466.
• Shakir Hafeez & Kinza Munaf & Komal Zahid & Madiha Tariq & Shaza Shabbir & Sana Khan, 2016, "Think Outside the Box and Move beyond the Market Share," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 1048-1054.
• Melahat Arýklý & Güven Arýklý, 2016, "Science of Semiology: Apply to an Event," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 1074-1079.
• Anwar Khan & Rosman Bin Md Yusoff, 2016, "Psychometric Testing of Oldenburg Burnout Inventory among Academic Staff in Pakistan," International Review of Management and Marketing, Econjournals, volume 6, issue 4, pages 683-687.
• Pepall, Lynne & Reiff, Joseph, 2016, "The “Veblen” effect, targeted advertising and consumer welfare," Economics Letters, Elsevier, volume 145, issue C, pages 218-220, DOI: 10.1016/j.econlet.2016.06.024.
• Baye, Michael R. & De los Santos, Babur & Wildenbeest, Matthijs R., 2016, "What’s in a name? Measuring prominence and its impact on organic traffic from search engines," Information Economics and Policy, Elsevier, volume 34, issue C, pages 44-57, DOI: 10.1016/j.infoecopol.2016.01.002.
• Antonio Jiménez-Martínez & Óscar González-Guerra, 2016, "Discrimination through "Versioning" with Advertising in Random Networks," Working Papers, CIDE, División de Economía, number DTE 600, Sep.
• Fatos UKAJ, 2016, "Development and Creation of Competitive Advantages in the Function of Marketing Services in Financial Institutions," Expert Journal of Marketing, Sprint Investify, volume 4, issue 2, pages 39-45.
• Andreea STATE, 2016, "La sémiotique de la blague dans la publicité vs la bande annonce du film d'animation," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 26-47.
• Laëtitia CONDAMIN & Valérie-Inés DE LA VILLE & Cristina BĂDULESCU, 2016, "Registres de justification des managers face à la polémique de l’huile de palme : transition vers un marketing plus responsable?," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 2-3, pages 37-44.
• Emmanuel LORENZON, 2016, "Collusion with a Greedy Center in Position Auctions," Cahiers du GREThA (2007-2019), Groupe de Recherche en Economie Théorique et Appliquée (GREThA), number 2016-08.
• Choi, Jay Pil & Nahm, Jae, 2016, "Merger Simulation In An Open Economy," Hitotsubashi Journal of Economics, Hitotsubashi University, volume 57, issue 1, pages 53-66, June, DOI: 10.15057/27939.
• Ramon Corona & Mary Beth McCabe & Susan Silverstone, 2016, "Best Practices In Marketing Education: Undergraduate Marketing Programs At National University," Business Education and Accreditation, The Institute for Business and Finance Research, volume 8, issue 1, pages 71-88.
• Richard Weaver & Michelle Browning & Nelson Altamirano, 2016, "Choosing A Bachelor-Level Business Program: Factors Impacting The Decision," Business Education and Accreditation, The Institute for Business and Finance Research, volume 8, issue 2, pages 99-109.
• Lucila Zarraga Cano & Gabriela Aracelly Solis Gonzalez & Sabrina Ivonne Rodriguez Ogaz, 2016, "The Implementation Of Conjoint Analysis To Measure The Attributes Of Xcaret Park," Global Journal of Business Research, The Institute for Business and Finance Research, volume 10, issue 3, pages 49-56.
• Tareq N. Hashem, 2016, "How Do Customers Digest Pictorial Ads From A Psychological Perspective?," Global Journal of Business Research, The Institute for Business and Finance Research, volume 10, issue 4, pages 43-54.
• Rizwan Ali & Gao Leifu & Ramiz-ur-Rehman, 2016, "The Impact Of Technology Orientation And Customer Orientation On Firm Performance: Evidence Form Chinese Firms," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 9, issue 1, pages 1-11.
• John E. Cicala & Jesus Carmona & Barbara R. Oates, 2016, "Influencing Consumer Engagement In Environmentally Responsible Behavior," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, volume 9, issue 2, pages 1-12.
• Madeline Melchor Cardona & Carmen Elisa Lerma Cruz, 2016, "Purchase Decision In Neighborhood Stores And Supermarkets: Evidence Of Consumers By Socioeconomic Strata In Cali - Colombia, Decision De Compra En Tiendas Y Supermercados: Evidencias De Consumidores P," Revista Global de Negocios, The Institute for Business and Finance Research, volume 4, issue 2, pages 97-107.
• Victor Jose Iguaran Manjarres & Ledis Esther Campo Rivadeneira & Belkis Xiomara Vanegas Sprockel, 2016, "Strategic Marketing Management As A Tool For Productivity In Plastic Recycling Companies In The Department Of Colombia Guajira, Gerencia Estrategica De Mercadeo Como Herramienta De Productividad En La," Revista Global de Negocios, The Institute for Business and Finance Research, volume 4, issue 5, pages 65-83.
• Maria Guadalupe Barrera Garcia & Werner Varela Castro & Jerome Paolacci & Ramón Heredia Martinez, 2016, "Individual Behavior And Competitive Advantage," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 1, pages 15-31.
• Ma. Cruz Lozano Ramirez, 2016, "The Internal Marketing As A Process Of Organizational Learning, El Marketing Interno Como Proceso De Aprendizaje Organizacional," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 2, pages 87-97.
• Lucila Zarraga Cano & Ilia Cazares Garrido & Enrique Corona Sandoval, 2016, "Tourist Intermediation As A Strategic Element In The Consumer Disicion In Emerging Markets, Intermediacion Turistica Como Elemento Estrategico En El Proceso De Decision De Compra En Mercados Emergente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 4, pages 39-49.
• Maria de la Luz Rodriguez Garza & Juana Maria Saucedo Soto & Alicia Hernandez Bonilla & Omega C. Gutierrez Calzoncit, 2016, "Purchase Behavior Analysis To Identify Compulsive Shoppers In Saltillo, Coahuila Mexico, Analisis Del Comportamiento De Compra Para Identificar Compradores Compulsivos En Saltillo, Coahuila Mexico," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, volume 9, issue 6, pages 27-44.
• Alcántara-Pilar, Juan Miguel & del Barrio-García, Salvador, 2016, "El Papel Moderador Del Diseño Web Y La Cultura Del País En La Respuesta Del Consumidor Online. Una Aplicación A Los Destinos Turísticos / The Moderator Role Of Web Design And Culture Of The Country In The Online Consumer Response. An Application To T," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), volume 22, issue 2, pages 78-87.
• Wan-Chen Wang & Maria Manuela Santos Silva & Luiz Moutinho, 2016, "Modelling Consumer Responses to Advertising Slogans through Artificial Neural Networks," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, volume 15, issue 2, pages 89-116, December.
• Syed Mazlan Syed Mat Dom & Hani Suhaila binti Ramli & Audrey Lim Li Chin & Tan Tze Fern, 2016, "Determinants of the effectiveness of celebrity endorsement in advertisement," Journal of Developing Areas, Tennessee State University, College of Business, volume 50, issue 5, pages 525-535, Special I.
• Liang Guo & Yue Wu, 2016, "Consumer deliberation and quality signaling," Quantitative Marketing and Economics (QME), Springer, volume 14, issue 3, pages 233-269, September, DOI: 10.1007/s11129-016-9174-5.
• Tatsuo Tanaka, 2016, "Are creators for or against to Fair Use?," Keio-IES Discussion Paper Series, Institute for Economics Studies, Keio University, number 2016-028, Dec.
• Karle, Heiko & Peitz, Martin, 2016, "De-targeting: advertising an assortment of products to loss-averse consumers," Working Papers, University of Mannheim, Department of Economics, number 16-03.
• Christian Catalini & Catherine Tucker, 2016, "Seeding the S-Curve? The Role of Early Adopters in Diffusion," NBER Working Papers, National Bureau of Economic Research, Inc, number 22596, Sep.
• Christian Catalini & Catherine Tucker, 2016, "Seeding the S-Curve? The Role of Early Adopters in Diffusion," Working Papers, NET Institute, number 16-02, Sep.
• Eugen Petac & Andreea-Oana Petac, 2016, "The Challenge of Private Cloud for the Digital Business," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 373-379, July.
• Eugen Petac & Andreea-Oana Petac, 2016, "About Security Solutions in Fog Computing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 380-385, July.
• à lvaro Garrido Morgado & Oscar González Benito & Mercedes Martos Partal, 2016, "Influencia de la calidad percibida del producto en la efectividad de diferentes estímulos comerciales: presentaciones especiales en el establecimiento & folletos publicitarios," DOCFRADIS Working Papers, Catedra Fundación Ramón Areces de Distribución Comercial, number 1601, Dec, revised Dec 2016.
• Villena Manzanares, Francisco, 2016, "El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles || The export performance in manufacturing SMEs through a structural model based on intangib," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 21, issue 1, pages 160-187, June.
• Ivanova Natalya, 2016, "Аналіз Динаміки Ринків Маркетингових Сервісів В Аспекті Антикризового Стратегічного Управління
  [The Analysis of the Dynamics of the Marketing Services Market in Terms of Strategic Management of Cri," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, volume 2, issue 12(17), pages 6.1-6.7, December, DOI: 10.22178/pos.17-7.
• Hussain, Safdar & Ahmed, Wasim & Rabnawaz, Ambar & Jafar, Rana Muhammad Sohail & Saqib, Zulkaif Ahmed & Ullah, Sana & JianZhou, Yang, 2016, "Client Intentions and Buying Behavior with Regard of Dairy Products-Review," MPRA Paper, University Library of Munich, Germany, number 70383.
• Alvi, Mohsin & Ikram, Midra & Mirza, Mohammad Haris & Khan, M. Mubashir Q., 2016, "The Perception of People Regarding Selection of Petrol Pump in Karachi," MPRA Paper, University Library of Munich, Germany, number 71897, Jan.
• Castillo-Sam, Eva Marie & Tormis, Jeaneth & Murcia, John Vianne, 2016, "A Model of Business Innovation in the Context of Micro, Small and Medium Enterprises in Davao Del Sur," MPRA Paper, University Library of Munich, Germany, number 72644, Jan, revised Jun 2016.
• Reddy, Kotapati Srinivasa, 2016, "Corporate Restructuring in the Asian electronics market: Insights from Philips and Panasonic," MPRA Paper, University Library of Munich, Germany, number 73663, revised 2016.
• Sorizo, Reena Beth & Densing, Filjhon & Tura, Regine & Balacy, Garnette Mae, 2016, "Characterizing Life Insurance Marketing: Clients' Perspectives," MPRA Paper, University Library of Munich, Germany, number 74941, Jun, revised 17 Nov 2016.
• Metali, Dr, 2016, "اتجاهات المستهلكين الجزائريين نحو التسوق عبر الانترنت: دراسة ميدانية
  [The Attitude of the Algerian Consumers Toward Internet Shopping: An Empirical Study]," MPRA Paper, University Library of Munich, Germany, number 77675, Dec.
• Goslar, Alex, 2016, "Marketing Inspired Branding," MPRA Paper, University Library of Munich, Germany, number 84153, Jan.
• Goslar, Alex, 2016, "Marketing Communication," MPRA Paper, University Library of Munich, Germany, number 85185, Oct.
• Martins, Marco, 2016, "Gastronomic tourism and the creative economy," MPRA Paper, University Library of Munich, Germany, number 87883, Dec.
• Hameed, Irfan & Jamal Siddiqui, Siraj & Husain, Javed, 2016, "Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring," MPRA Paper, University Library of Munich, Germany, number 91771.
• Zuzana Chytkova & Dorthe Brogård Kristensen, 2016, "The Health-Related Market in Czech Republic and Denmark: An Exploration of Consumption Experiences," Central European Business Review, Prague University of Economics and Business, volume 2016, issue 3, pages 38-51, DOI: 10.18267/j.cebr.157.
• Florian Scheuer & Pablo Kurlat, 2016, "Signaling to Experts," 2016 Meeting Papers, Society for Economic Dynamics, number 501.
• Ionela-Roxana GLAVAN & Andreea MIRICA & Bogdan Narcis FIRTESCU, 2016, "The Use of Social Media for Communication In Official Statistics at European Level," Romanian Statistical Review, Romanian Statistical Review, volume 64, issue 4, pages 37-48, December.
• Grazyna Smigielska & Sylwia Wisniewska, 2016, "Marketing Innovations in Retail Trade (Innowacje marketingowe w handlu detalicznym)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 57, pages 57-70.
• Anna Wielicka-Regulska & El¿bieta Gorynska-Goldmann & Michal Gazdecki, 2016, "Theories and typology of goal conflict in food consumption (Teorie i typologia konfliktu celow na przykladzie konsumpcji zywnosci)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 109-124.
• Dagmara Stangierska & Hanna Gorska-Warsewicz, 2016, "Traditional Marketing, Relationship Marketing and Experiential Marketing of Services and Product Brands: Communication with the Consumer on Facebook Portal (Marketing tradycyjny, relacji i doswiadczen," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 14, issue 58, pages 125-137.
• Wenyan Zhou & Oliver Hinz, 2016, "Determining profit-optimizing return policies – a two-step approach on data from taobao.com," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 103-114, May, DOI: 10.1007/s12525-015-0198-6.
• Ezlika Ghazali & Bang Nguyen & Dilip S. Mutum & Amrul Asraf Mohd-Any, 2016, "Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers," Electronic Markets, Springer;IIM University of St. Gallen, volume 26, issue 2, pages 157-171, May, DOI: 10.1007/s12525-016-0218-1.
• Felicia Constantin & Androniki Kavoura, 2016, "Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Anastasia Stratigea, "Tourism and Culture in the Age of Innovation", DOI: 10.1007/978-3-319-27528-4_13.
• Konstantinios Koronios & Marina Psiloutsikou & Athanasios Kriemadis & Petros Kolovos, 2016, "The effect of perceived motivation of sports sponsorship: Evidence from basketball fans," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Democritus University of Thrace (DUTH), Kavala Campus, Greece, volume 9, issue 2, pages 33-45, June.
• Jeon, Doh-Shin & Kim, Byung-Cheol & Menicucci, Domenico, 2016, "Second-degree Price Discrimination by a Two-sided Monopoly Platform," TSE Working Papers, Toulouse School of Economics (TSE), number 16-690, Sep, revised Jun 2020.
• Lynne Pepall & Joseph Reiff, 2016, "The "Veblen" Effect, Targeted Advertising and Consumer Welfare," Discussion Papers Series, Department of Economics, Tufts University, Department of Economics, Tufts University, number 0815.
• Sandro Shelegia & Chris M. Wilson, 2016, "A generalized model of sales," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1541, Oct.
• Inga Jonaityte, 2016, "Experts' versus Consumers' Perception of Financial Products," Working Papers, Venice School of Management - Department of Management, Università Ca' Foscari Venezia, number 19, Nov.