Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

2017

• Natali, Starovoytova & Victor, Stukach, 2017, "Продовольственное Обеспечение Нуждающихся: Концепция Социально Ориентированного Сельского Хозяйства, Институциональная Среда Продовольственной Помощи Населению, Потенциал Органического Земледелия, Пилотные Проекты
  [Food provision requiring: the co," MPRA Paper, University Library of Munich, Germany, number 81808, Apr, revised Oct 2017.
• Hermosilla, Manuel & Gutierrez-Navratil, Fernanda & Prieto-Rodriguez, Juan, 2017, "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," MPRA Paper, University Library of Munich, Germany, number 82040, Sep.
• Nyoni, Thabani, 2017, "An empirical investigation of factors affecting the performance of women entrepreneurs in Harare: a case of food vendors," MPRA Paper, University Library of Munich, Germany, number 87523, Dec, revised 31 May 2018.
• Spyridou, Anastasia, 2017, "Perceived Service Quality and Customer Revisiting Intention: The Case of “all you can eat” Asian Restaurants in Southern Taiwan," MPRA Paper, University Library of Munich, Germany, number 88146, Dec.
• David Říha & Timothy Heinze & Michael Stros, 2017, "Intercultural Variations in Personal Sales Factors in the Czech and U.S. Automotive Markets: Practical Implications for Marketing," Central European Business Review, Prague University of Economics and Business, volume 2017, issue 1, pages 26-47, DOI: 10.18267/j.cebr.171.
• Untaru Elena-Nicoleta & Fugaru Cecilia & Ispas Ana, 2017, "Quality Of Medical Services And Its Impact On Customer Satisfaction. Diagnosing The Zone Of Tolerance," Journal of Smart Economic Growth, , volume 2, issue 1, pages 49-66, March.
• Oznur Ozkan Tektas & Canan Eryigit & Ozge Tayfur Ekmekci, 2017, "Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, volume 2, issue 6, pages 4-24.
• Angelos Pantouvakis & Stelios Krasanakis & Christos Patsiouras, 2017, "An investigation of the opportunistic relationships among shipping companies and ship-brokers," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, volume 67, issue 1, pages 71-80, January-M.
• Elena Gurgu & Aristide Cociuban, 2017, "Evaluation in PR through current methods and performance indicators. Future trends," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, volume 6, issue 3, pages 64-78, September.
• Kai Huotari & Juho Hamari, 2017, "A definition for gamification: anchoring gamification in the service marketing literature," Electronic Markets, Springer;IIM University of St. Gallen, volume 27, issue 1, pages 21-31, February, DOI: 10.1007/s12525-015-0212-z.
• Michael Hahsler & Radoslaw Karpienko, 2017, "Visualizing association rules in hierarchical groups," Journal of Business Economics, Springer, volume 87, issue 3, pages 317-335, April, DOI: 10.1007/s11573-016-0822-8.
• Thomas Reutterer & Kurt Hornik & Nicolas March & Kathrin Gruber, 2017, "A data mining framework for targeted category promotions," Journal of Business Economics, Springer, volume 87, issue 3, pages 337-358, April, DOI: 10.1007/s11573-016-0823-7.
• Man-Ching Peng & Ru-Yu Wang, 2017, "Evaluating Wedding Banquet Halls Using a Novel Multiple-Criteria Decision-Making Model," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 7, issue 5, pages 1-2.
• Rosa Ferrer Zarzuela & Helena Perrone, 2017, "Consumers’ costly responses to product-harm crises," Economics Working Papers, Department of Economics and Business, Universitat Pompeu Fabra, number 1571, Jun.
• Silviya Blagoeva (ed.), 2017, "Modern Logistics – Business And Education," Conferences of the Industrial business and logistics department, Publishing house Science and Economics Varna, number 1.
• Evgeni Stanimirov (ed.), 2017, "Marketing - Experience And Perspectives," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 1.
• Anusua Datta & Dhaval Dave, 2017, "Effects of Physician‐directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence," Health Economics, John Wiley & Sons, Ltd., volume 26, issue 4, pages 450-468, April, DOI: 10.1002/hec.3323.
• Crawford, Gregory S. & Deer, Lachlan & Smith, Jeremy & Sturgeon, Paul, 2017, "The Regulation of Public Service Broadcasters : Should there be more advertising on television?," The Warwick Economics Research Paper Series (TWERPS), University of Warwick, Department of Economics, number 1140.
• Goran Vlašiæ Emanuel Tutek, 2017, "Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, volume 20, issue 2, pages 1-10, November.
• Sheeraz, Muhammad & Tanweer, Mariam & Khan, Kanwal Iqbal & Mahmood, Shahid, 2017, "Strengthening Consumer Brand Relationships through Consumer Engagement: Online Brand Communities in Landscape of Social Media," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, volume 37, issue 2, pages 593-607.
• Kim, Min Jung, 2017, "How to Promote E-Commerce Exports to China: An Empirical Analysis," KDI Journal of Economic Policy, Korea Development Institute (KDI), volume 39, issue 2, pages 53-74, DOI: 10.23895/kdijep.2017.39.2.53.
• Gregory S. Crawford & Lachlan Deer & Jeremy Smith & Paul Sturgeon, 2017, "The regulation of public service broadcasters: should there be more advertising on television?," ECON - Working Papers, Department of Economics - University of Zurich, number 268, Nov.

2016

• Carpenter, Ashley & Dharmasena, Senarath, 2016, "Effects Of Social Media Marketing On Small-Scale Horse Farms In The United States," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas, Southern Agricultural Economics Association, number 229860, Feb, DOI: 10.22004/ag.econ.229860.
• Tomasz HERMANIUK, 2016, "Organic Food Market In Poland €“ Main Characteristics And Factors Of Development," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, volume 63, issue 1, pages 143-155, March.
• Keating, Barry P., 2016, "Analytics off the shelf: Using commercially available tools now," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 12-24, February.
• Earley, Seth & Maislin, Seth, 2016, "Data governance and digital transformation: Using the customer journey to define a framework," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 25-40, February.
• Unknown, 2016, "How is your system/360?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 4-5, February.
• Penzotti, Julie, 2016, "Marketing in the age of machine learning: How optimising personalisation granularity leads to better performance in a dynamic market," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 41-51, February.
• Leventhal, Barry, 2016, "Birds of a feather still flock together: The continuing relevance of geodemographics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 52-56, February.
• Maugain, Olivier, 2016, "The ‘devicefication’ of the car: Adding personal vehicles to the digital marketing mix," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 57-72, February.
• Alcaraz, Rafael, 2016, "Intuitive analytics: The same as analytic guessing?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 6-11, February.
• Ahlemeyer-Stubbe, Andrea & Horvath, Stephan, 2016, "Intelligent profiles and segments equals pure power for business: Combining profiles, segment and predictive analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 73-83, February.
• Latta, Michael & Clark, Melissa, 2016, "Maximising the value of a pharmaceutical line extension using discrete choice modelling, secondary data and market segmentation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 1, pages 84-91, February.
• Unknown, 2016, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 100-101, June.
• Wong, Dona, 2016, "Telling compelling stories with data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 102-104, June.
• Williamson, Dominic, 2016, "Using lift-testing to measure the true value of digital marketing in the cross-device world," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 105-110, June.
• Keating, Barry P., 2016, "Text into numbers: Can marketers benefit from unstructured data?," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 111-120, June.
• Thurber, Korey, 2016, "Customer-centricity and marketing attribution: Here is why it matters and how to get started," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 121-126, June.
• Howlett, Nigel, 2016, "Getting the most out of voice of the customer data," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 127-132, June.
• Kwartler, Ted, 2016, "Logistic regression to identify organisational opportunities in customer surveys using R," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 133-143, June.
• Churchman, Richard, 2016, "Using neural networks and Monte Carlo techniques in data science: The value of Google DeepMind in general use," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 144-151, June.
• Jones, Colleen & Baker, Melinda, 2016, "Content intelligence: A case study at the American Cancer Society," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 152-161, June.
• Singh, Vikash & Banton, Sheena, 2016, "AutoNation: Driving customer loyalty in a fragmented industry," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 162-168, June.
• Bakopoulos, Vassilis & Stuart, Greg & Briggs, Rex, 2016, "Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T;, MasterCard and Walmart," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 169-179, June.
• van den Bos, Caroline, 2016, "`Geodemographics for Marketers: Using Location Analysis for Research and Marketing` by Barry Leventhal," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 180-181, June.
• Sterne, Jim, 2016, "`Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated` by Eric Siegel," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 2, pages 182-183, June.
• Unknown, 2016, "Marketing analytics leads to better marketing decisions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 188-189, September.
• Rogers, Bruce H., 2016, "Customers love your use of marketing data … not!," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 190-191, September.
• Frey, Jonathan & Ananyan, Sergei, 2016, "Analysis of Voice of Customer data through data and text mining," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 192-200, September.
• Copulsky, Jonathan & Bergstrom, Amy & Simone, Michael, 2016, "One tweak at a time: How analytics improved our content marketing," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 201-212, September.
• Davenport, Thomas H. & Phillips, Judah, 2016, "The future of marketing automation," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 213-224, September.
• Vidden, Chad & Vriens, Marco & Chen, Song, 2016, "Comparing clustering methods for market segmentation: A simulation study," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 225-238, September.
• Earley, Seth, 2016, "Bringing integrated digital marketing to the next level: How to measure engagement across the customer lifecycle for continuous program improvement," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 239-254, September.
• Schultz, Don & Block, Martin & Viswanathan, Vijay, 2016, "The impulsivity challenge," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 255-264, September.
• Stanton, Angela D’Auria & Stanton, Wilbur W., 2016, "The relationship between Big Data, data science, digital analytics and the skills and abilities needed to optimise marketing decisions," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 3, pages 265-279, September.
• Unknown, 2016, "Editorial," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 284-285, November.
• Bughin, Jacques, 2016, "Ten big lessons learned from Big Data analytics," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 286-295, November.
• Necsulescu, Nick, 2016, "Focusing on Small Data to drive big results," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 296-303, November.
• Sagraves, Allison & Connors, Greg, 2016, "Capturing the value of data in banking," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 304-311, November.
• Cutler, Jennifer & Culotta, Aron, 2016, "Using online social networks to measure consumers’ brand perception," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 312-321, November.
• Cape, Pete, 2016, "Using mobile interviews to conduct product evaluations," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 322-328, November.
• Mathew, Manu, 2016, "Attribution: Untangling the web of confusion — a primer for marketers," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 329-339, November.
• Trusov, Michael & Ma, Liye, 2016, "Digital profiling on limited data: Application in display advertising," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 340-352, November.
• Zwanka, Russell J., 2016, "Examining intrapreneurship: Meal deals as traffic builders in food retail," Applied Marketing Analytics: The Peer-Reviewed Journal, Henry Stewart Publications, volume 2, issue 4, pages 353-366, November.
• Chebat, Jean-Charles & Erradey, Oumama & Gélinas-Chebat, Claire & Roth, Yefim, 2016, "A sensory approach to brand confusion," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 101-115, March.
• Dahlen, Micael & Karsberg, John, 2016, "Time to forget everything we learned in the past about branding? The future is the future of branding," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 22-30, March.
• Peigh, Terry D. & Bowen, Adam, 2016, "The new trust imperative," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 31-38, March.
• Caravella, Andrew, 2016, "Global customer care strategies that build your brand by putting people first," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 39-50, March.
• Moody, Daryn, 2016, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 4-5, March.
• Cebula, Kerri & Dodds, Mark, 2016, "Celebrity endorsements and congratulatory messages: Jordan v. Jewel Food Stores: A case of right to publicity versus commercial speech," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 51-56, March.
• Blakeney, Jon, 2016, "What are the benefits of creating an omnichannel brand experience?," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 57-66, March.
• Bleedorn, Gina, 2016, "Changing conversations: Brand identity as discourse," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 6-21, March.
• Lece, Brendan, 2016, "Case study: Customer-centred transformation at E.ON," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 67-71, March.
• Gothard, Ann Marie, 2016, "Healthcare in a retail-oriented marketplace," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 72-82, March.
• Childs, Michelle L. & Jin, Byoungho, 2016, "A new age in clothing brand and retailer collaborations: Trends and recommendations for a successful partnership," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 1, pages 83-100, March.
• Tamplin, Robert, 2016, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 124-125, June.
• Ward, Jan, 2016, "Comment Building a brand," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 126-131, June.
• Daun, Winfried, 2016, "Disruption and coherence: Creating the ‘buzzߣ that builds a brand," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 132-141, June.
• Gregory, James R. & Bridwell, Hampton, 2016, "Innovative disruption: Utilising brand to manage and drive change," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 142-149, June.
• Pingol, Mark & Jacobs, Kate, 2016, "Digital is not different anymore: A review of findings and tactics to optimise execution and encourage consumer adaptation of in-store digital devices and signage," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 150-156, June.
• Perlmutter, Kevin & Bradshaw, Nora, 2016, "Addressing today’s top brand challenges with sonic identity," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 157-164, June.
• Tucker, Jeremy A., 2016, "Rethinking brand innovation from the inside out," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 166-177, June.
• Morey, Timothy & Krajecki, Kristin, 2016, "Personalisation, data and trust: The role of brand in a data-driven, personalised, experience economy," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 178-185, June.
• Karimova, Gulnara Z., 2016, "Application of group psychology to the brand community programme: Guidelines for creating a strong brand community," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 186-201, June.
• Raj, Zain, 2016, "The information economy is dead: What CMOs should do now," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 202-208, June.
• Lee, David, 2016, "The Big Data Bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 209-217, June.
• Richelieu, André, 2016, "Sport teams’ brands going international: The ‘Integrated Marketing Strategy on the Internationalisation in Sport’ (IMSIS)," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 2, pages 218-231, June.
• Morrison, Gwen, 2016, "Editorial," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 236-237, December.
• Greene, Lucie, 2016, "The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 238-244, December.
• Gutfreund, Jamie, 2016, "Move over, Millennials: Generation Z is changing the consumer landscape," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 245-249, December.
• Kraemer, Zachary, 2016, "The joy of not being sold anything: Shopping through the eyes of the Millennial shopper," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 250-255, December.
• Tysh, Carly, 2016, "Bright lights, big city, small boxes: Designing for the New York norms," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 256-265, December.
• Bird, Jon, 2016, "Switching off TV, turning on touchpoints: New ways to communicate in a new world," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 266-274, December.
• Gertz, Oliver & Mcglashan, Deirdre, 2016, "Programming the purchase funnel," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 275-281, December.
• Lennox, Alasdair & Shields, Aaron & Guilar, Piers, 2016, "A very British Black Friday: Retailers lose out as Black Friday becomes the domain of discounters," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 282-288, December.
• Larsen, Mikkel Christian, 2016, "How the merging of offline and online data, and an omni-channel, data-driven approach substantially increased Ford Denmark’s marketing performance," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 289-293, December.
• Castelo, Marcelo, 2016, "Half the world without Internet: How brands can boost access to data on mobile phones," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 294-297, December.
• Marcotte, David & Morrison, Gwen, 2016, "Retailing in disruptive markets," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 298-311, December.
• Gildenberg, Bryan, 2016, "Reach, resonance and returns: A guide to finding success in a slow-growing, extraordinary world," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 312-327, December.
• Greenhalgh, Tim, 2016, "Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 328-333, December.
• Stel, Jon, 2016, "Old rules for a brave new world," Journal of Brand Strategy, Henry Stewart Publications, volume 5, issue 3, pages 334-340, December.
• Beniflah, Jake, 2016, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 121-121, February.
• Becerra, Enrique & Chapa, Sindy & Cooley, Delonia, 2016, "The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 122-137, February.
• Valdés, M. Isabel & Beniflah, Jake, 2016, "Estimating the value of the US multicultural shopper in the independent retail channel: An In-Culture™ analysis," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 138-147, February.
• Burgos, David, 2016, "Total market: Insights driving strategy in a multicultural nation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 148-153, February.
• Han, Xiaoqi & Tsai, Sunny Wanhsiu, 2016, "Beyond targeted advertising: Representing disenfranchised minorities in ‘inclusive’ advertising," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 154-169, February.
• Beniflah, Jake & Hughes, Brian, 2016, "An industry response: There is a better way to target the US Hispanic television audience," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 170-179, February.
• Hornikx, Jos & Nijhuis, Jolien, 2016, "The potential effect of cultural priming on the effectiveness of cultural value adaptation in Western Europe," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 180-188, February.
• Stewart, David W., 2016, "Where is marketing research headed in the 21st century?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 189-192, February.
• Stipp, Horst, 2016, "Using neuroscience to improve ad impact: How new research tools can advance cultural marketing," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 193-202, February.
• Alligood, Douglass L., 2016, "The diversity of diversity," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 203-206, February.
• Dwesar, Rishi & Kesharwani, Ankit, 2016, "Website content adaptation as a response to cultural differences: A study of US and Indian versions of US corporate websites," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 1, issue 2, pages 207-218, February.
• Strassburger, Jennifer & Herold, Stephanie & Villa, Aaron, 2016, "Empathy in action: Moving toward patient-centric care for multicultural type 2 diabetes patients," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 21-32, October.
• Chun, Wootae, 2016, "Linking loyalty programmes to cross-cultural marketing strategy: Implications for US Hispanic consumers," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 33-42, October.
• Poole, Sonja Martin & Garrett-Walker, J., 2016, "Are future business professionals ready for multicultural marketing? An empirical investigation," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 43-50, October.
• Unknown, 2016, "Editorial," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 5-5, October.
• Kim, Yuna & Chen, Steven, 2016, "Designing cultural products for Asian–American consumers: A conceptual framework," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 51-58, October.
• Vallejo, Jody Agius, 2016, "The Mexican American middle class: How heterogeneity in class backgrounds affects integration experiences," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 59-69, October.
• Farfan, Javier & Beniflah, Jake, 2016, "The future has arrived: Targeting the multicultural population is a proven growth strategy," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 6-8, October.
• Pashupati, Kartik & Ellis, Andy & Morse, David, 2016, "Can a total market ad strategy appeal to multiple ethnic groups?," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 70-83, October.
• Leslie, Neleen S. & Beniflah, Jake, 2016, "Measuring brand loyalty among the US Hispanic population: A within-group study in the carbonated soft drink (CSD) category," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 84-98, October.
• Caldwell-Harris, Catherine & Aycicegi-Dinn, Ayse, 2016, "Emotionality differences between a native and foreign language: Implications for cultural marketing strategies," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 9-20, October.
• Beniflah, Jake, 2016, "The conceptualisation and measurement of bidimensional multigroup ethnic identity: A pilot study among US Hispanics," Journal of Cultural Marketing Strategy, Henry Stewart Publications, volume 2, issue 1, pages 99-107, October.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 292-293, February.
• Mooney, Michael & Slobodian, Stephanie, 2016, "Seeing the wood for the trees: Fixing large undefined problems in digital marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 294-303, February.
• Farsaii, Pedram, 2016, "Get the most out of web traffic: Tactics and strategies to increase on-site conversion," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 304-313, February.
• Rogers, Bruce H., 2016, "Publish or perish: Why chief marketing officers must become publishers to drive growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 314-330, February.
• Wilcox, Matt, 2016, "The seven most effective digital marketing strategies for banks," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 331-337, February.
• Gupta, Ankur & Jhunjhunwala, Kishore, 2016, "Analysing brand sentiment with social media and open source Big Data tools," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 338-347, February.
• Busby, John, 2016, "Business is calling: Click-to-call and mobile marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 348-352, February.
• Xanthopoulos, Petros & Panagopoulos, Orestis Panos & Bakamitsos, Georgios A. & Freudmann, Elizabeth, 2016, "Hashtag hijacking: What it is, why it happens and how to avoid it," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 353-362, February.
• Wilcox, Gary B. & Moore, Mercer, 2016, "The impact of social media on return on investment: Registrations and revenue," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 363-371, February.
• Leonhardt, James M. & Query, Tim, 2016, "Marketing health insurance in social media: A two-stage approach," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 3, issue 4, pages 372-380, February.
• Caig, James, 2016, "Humanising the brand in a digital age," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 17-24, May.
• Joshi, Parinda, 2016, "Tactics to enrich customer data for higher return on e-mail marketing investment," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 25-34, May.
• Weise, Sarah, 2016, "A lean approach to image-based user interviews: Discover deep emotional drivers for a targeted digital strategy," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 35-53, May.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 4-5, May.
• Killian, Ginger & Hulland, John, 2016, "Marketing promotions in social network games: Making them work," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 54-69, May.
• Busk, Doug, 2016, "How Coca-Cola Journey transformed corporate communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 6-16, May.
• Roberts, Sherry J. & Geho, Patrick R. & Hall Webb, Susan, 2016, "Which social media channels are most frequently used by small businesses and does the choice reflect the age of the business?," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 70-81, May.
• Vanhonacker, Wilfried R., 2016, "Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 1, pages 82-93, May.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 100-101, August.
• Li, Yi, 2016, "Using data to build always-on valuable experience throughout the consumer journey," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 102-111, August.
• Cornwall, Jack, 2016, "How to measure and strategise content growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 112-122, August.
• Lapides, Marc & Chen, Caroline, 2016, "If a planetarium can do it, so can you: How brands can shift toward an experience-led model," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 123-130, August.
• O’Neil, Theresa, 2016, "Brands need realistic reviews to balance flawless five-star perception online," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 131-140, August.
• Spiers, William & Williams, Andrew, 2016, "Riding a tidal wave: Managing reputation in the face of an industry sea change," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 141-148, August.
• Woodward, Philip, 2016, "Delivering targeted paid advertising using Gmail native ads: Case study of Liberty Marketing," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 149-156, August.
• Sciarrino, JoAnn & Prudente, John, 2016, "She’s just not that into you: The mediating impact of brand attachment on digital interactions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 157-169, August.
• Zhang, Shuoyang, 2016, "Creating Facebook applications to understand network effects on consumer behaviour," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 170-177, August.
• Chiang, I-Ping & Huang, Lin-Han & Lo, Shih-Hui, 2016, "Measuring the effects of social media marketing: Adoptions, engagement and consequences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 178-190, August.
• Gupta, Nimit, 2016, "Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 2, pages 191-198, August.
• Beckett, Simon, 2016, "Editorial," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 205-206, December.
• Koch, Matt, 2016, "A peek behind the curtain: How the Chicago Bears engage their social media followers," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 207-216, December.
• Snyder, Tamara & Honig, David, 2016, "Unleashing your silent majority: How employee advocacy and engagement build your brand and trust via digital strategies," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 217-231, December.
• Federico, Francesco, 2016, "Using predictive analytics to morph marketing in real time: A consumer electronics case study," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 232-242, December.
• Fuller, Grant, 2016, "Prevent, plan, manage: Social media strategy for crisis communications," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 243-250, December.
• Wang, Shu, 2016, "From social media to innovation and marketing intelligence: A simulation to forecast online review and rating performance," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 251-262, December.
• Dodd, Christian & Koch, Nathan & Morein, Max, 2016, "Creating meaningful real-world brand experiences," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 263-274, December.
• Hachtmann, Frauke, 2016, "A case for case studies: The effective use of case studies in the college classroom," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 275-278, December.
• Pokrywczynski, James & Lu, Hang, 2016, "Brand tracking on social media: The role of country-of-origin perceptions," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 279-291, December.
• Mai, Nguyen Thi Tuyet & Hao, Nguyen Anh & Huong, Phung Thi Xuan, 2016, "The role of social media in the apparel retail sector in Vietnam: A study of Facebook fan pages," Journal of Digital & Social Media Marketing, Henry Stewart Publications, volume 4, issue 3, pages 292-309, December.
• Dobies, Tony & Nelson, Candace, 2016, "Snapchat: Higher education’s new key to current and prospective student engagement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 17-25, May.
• Mackey, Pete & Melichar, Charlie & Moran, Melanie, 2016, "Communicating impact: Building a powerful development and communications relationship," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 26-34, May.
• Gardner, Brian, 2016, "Managing adversity in a fundraising campaign," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 35-42, May.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 4-5, May.
• Gaus, Charlene M., 2016, "Recognising the contributions of alumni affiliate groups and volunteers: Penn State Alumni Association model," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 43-50, May.
• Gabbert, Jeri Patricia & Wright, Leeann Z., 2016, "Creating a culture of philanthropy starts with current students," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 51-62, May.
• Silvey, Brock, 2016, "Just asking: How and why Northwestern University established a system of fundraiser accountability metrics," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 6-16, May.
• Fahey, Mike, 2016, "How we built an alumni advocacy programme befitting a great university," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 63-73, May.
• Moore, Rebecca, 2016, "‘Our Stories’: Why Randolph School’s students wrote the viewbook," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 74-81, May.
• Cavalcanti, Emily, 2016, "More than a pretty picture: How to positively disrupt the university holiday card formula," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 1, pages 82-92, May.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 100-101, September.
• Karol, Kristofer, 2016, "Snap (or Tweet) out of it: Now is the time to allocate resources to higher education social media efforts," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 102-110, September.
• Gould, Dean, 2016, "The evolution of brand journalism and its natural fit with university marketing," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 111-119, September.
• Reeves, Julie & Chiron, Julie, 2016, "Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 120-134, September.
• Moss, Christy & Burnette, Kristin, 2016, "Positioning an annual giving programme for maximum impact: An Illinois case study," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 135-143, September.
• Mcclellan, Caroline, 2016, "Miami University: A case study of young alumni programmes," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 144-155, September.
• Brouwer, Hans, 2016, "Why and how universities should develop a ‘network’ communications department," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 156-164, September.
• Maguire, Ryan, 2016, "Best practices for diverse and authentic engagement and leadership support in higher education social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 165-176, September.
• Jacklin, Debra & Gardiner, John, 2016, "Being brave with the brand: Vancouver Island University’s #ILearnHere Instagram campaign and the power of content marketing through social visual communications," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 177-190, September.
• Mcginnis, Mara, 2016, "Creating a brand strategy for a college of art, design, and architecture: Case study of Pratt Institute," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 2, pages 191-197, September.
• Unknown, 2016, "Editorial," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 204-205, December.
• Falconetti, Angela M. Garcia, 2016, "Major giving fuels community colleges as economic engines: A journey in major gift programming," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 206-213, December.
• Bradwell, Jenna, 2016, "Clickbait, culturejacking and curated content: Your keys to killing it on social media," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 214-226, December.
• Johannesson, James, 2016, "Why data quality programmes are important for advancement," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 227-235, December.
• Krause, Mary Katherine, 2016, "How to get employees to live the brand: Employee engagement and the role of the CEO," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 236-248, December.
• Lehné, Margarete & Rümmele, Klaus, 2016, "Applying a cross-media strategy: How to match diverse information needs with user communication preferences," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 249-260, December.
• Diemar, Jeanette De, 2016, "Creating an in-house integrated marketing and communications strategy," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 261-271, December.
• Casey, Ros, 2016, "Sponsorship, engagement and the student experience," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 272-279, December.
• Quinn, Stephanie Mcbride, 2016, "Integrated marketing for annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 273-286, December.
• Evans, Emma, 2016, "Delivering an engaging college marketing strategy in a highly competitive sector," Journal of Education Advancement & Marketing, Henry Stewart Publications, volume 1, issue 3, pages 287-293, December.
• Chris M. Wilson & Sandro Shelegia, 2016, "A Generalized Model of Sales," Working Papers, Barcelona School of Economics, number 934, Oct.
• TILEAGÄ‚ Cosmin & NIÅ¢U Claudiu Valentin & OPRIȘAN Oana, 2016, "Tools And Strategies For Increasing The Efficiency Of Social Media Campaigns," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 68, issue 1, pages 208-216, June.
• Kevin McLaughlin & Daniel Friedman, 2016, "Online Ad Auctions: An Experiment," Working Papers, Chapman University, Economic Science Institute, number 16-05.
• Jeon, Doh-Shin & Menicucci, Domenico & Kim, Byung-Cheol, 2016, "Second-degree price discrimination by a two-sided monopoly platform," CEPR Discussion Papers, Centre for Economic Policy Research, number 11488, Sep.
• Yuichiro Kamada & Aniko Ory, 2016, "Contracting with Word-of-Mouth Management," Cowles Foundation Discussion Papers, Cowles Foundation for Research in Economics, Yale University, number 2048, Jul.