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Tourist Intermediation As A Strategic Element In The Consumer Disicion In Emerging Markets, Intermediacion Turistica Como Elemento Estrategico En El Proceso De Decision De Compra En Mercados Emergentes

Author

Listed:
  • Lucila Zarraga Cano
  • Ilia Cazares Garrido
  • Enrique Corona Sandoval

Abstract

Tourism is a growing industry worldwide. Consumers increasingly have more access to information on the internet which encourages their search in the purchase process. However, not everyone has the confidence to buy a ticket or make a reservation online. They prefer to do it through a traditional agency, where they interact with the staff. The objective of this research is to identify the risk that a person perceives when deciding buy from a traditional agency or online. We also identify decisive factors in buying, from a person traveling from Queretaro to Cancun. The method of analysis to determine significant differences between variables were n-way anova and factorial analysis to determine the decisive factors in buying to help as strategic elements.

Suggested Citation

  • Lucila Zarraga Cano & Ilia Cazares Garrido & Enrique Corona Sandoval, 2016. "Tourist Intermediation As A Strategic Element In The Consumer Disicion In Emerging Markets, Intermediacion Turistica Como Elemento Estrategico En El Proceso De Decision De Compra En Mercados Emergente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(4), pages 39-49.
  • Handle: RePEc:ibf:riafin:v:9:y:2016:i:4:p:39-49
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    More about this item

    Keywords

    Tourism; Service; Purchase Process; Innovation; Segments;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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