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Research classified by Journal of Economic Literature (JEL) codes

/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M39: Other
This topic is covered by the following reading lists:
  1. Mondialisation

Most recent items first, undated at the end.
  • 2015 Impact assessment of national and regional policies using the Philippine Regional General Equilibrium model
    by Roehlano Briones

  • 2015 Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective
    by Volkan YENİARAS & Halil KIYMAZ

  • 2015 Armed Conflict's Influence on Marketing
    by Neviana Krasteva

  • 2015 A Study of Green Marketing Practices in the Food Processing Industry of India
    by Farheen Khan & SHAMIM AHMAD

  • 2015 Consumers’ Attitudes Towards Brand Extensions: An Analysis On Food And Textile Industries In Turkey
    by Elif Akagun Ergin & Nilay Sahin

  • 2015 Analiza problematyki zadowolenia polskich konsumentow z zakupow internetowych
    by Izabela Ostrowska

  • 2015 Efecto de la crisis sobre el sector comercial español
    by José Horacio García Marí & Eva Tomaseti Solano & Noelia Sánchez Casado

  • 2015 Viral Marketing
    by Mira Rakic, Beba Rakic

  • 2015 Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria
    by Ekaterina Arabska & Venelin Terziev

  • 2015 Using the SERVQUAL model to evaluate the quality of services for a farm school store
    by Michael C. Handrinos & Dimitrios Folinas & Konstantinos Rotsios

  • 2015 Does a global young consumer exist? A comparative study of South Korea and Poland
    by Agnieszka Kacprzak & Katarzyna Dziewanowska

  • 2015 Gender differences in mall shopping:a study of shopping behaviour of an emerging nation
    by M. Sadiq Sohail

  • 2015 The determinants of Polish movies’ box office performance in Poland
    by Natalia Gmerek

  • 2015 Instruments and promotion activities of the Universities in the context of recruitment campaign according to the students’ opinions
    by Hanna Hall & Kamila Peszko

  • 2015 The Effects of Word of Mouth Communication on The Sub Dimensions of Consumer Based Brand Equity: The Mediating Role of Brand Image
    by Yıldız, Erkan

  • 2015 Turkish Version of the Need for Cognitive Closure Scale: Evaluation of the Validity and Reliability
    by Dursun, İnci & Ceylan, Kutalmış Emre & Kabadayı, Ebru Tümer

  • 2015 The Approach Of Systems Thinking In Strategic Marketing Controlling
    by Gabriele Hildmann & Ulrich Vossebein

  • 2015 Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors
    by Juan Miguel Alcántara-Pilar & Salvador del Barrio-García & Lucia Porcu & Esmeralda Crespo-Almendros

  • 2015 The media construction of identity in anti-immigration discourses
    by Bianca-Florentina CHEREGI

  • 2015 Civic crowdfunding e valore del territorio: un’analisi empirica attraverso due piattaforme italiane
    by Salvatore Esposito De Falco & Tiziana Volpe & Nicola Cucari

  • 2015 The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company
    by Youcef SOUAR & Keltouma MAHI & Imane AMEUR

  • 2015 Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan
    by Syedah Shan E. Ahmad

  • 2015 Healthcare Marketing - A Relational Approach
    by CAZACU Lavinia & OPRESCU Alina Elena

  • 2015 Mobile Game Advertising Recall in Pre- and Post-Game Experience
    by Jari Salo

  • 2015 Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services
    by Klaus Bruno Schebesch & Radu Lucian Blaga

  • 2015 Innovative solutions in traceability to improve the competitiveness of a local fruit and vegetable retailing system
    by MiklósPakurár & Sándor Kovács & József Popp & András Vántus

  • 2014 (De)construction of pharmaceutical industry reputation through material practices regulation
    by Lambrix, Hélène

  • 2014 La commercialisation de l'immeuble
    by Amsellem, Avi & Baffoy, Marie-Laure & Bocciarelli, Joseph & Burckel, Denis & Charpentier, Ludovic & Charvy, Jean & Heurteux, Blaise & Leigniel, Philippe & Mahboub, Abel & Ould Brahim, Abdallah & Rey-Grange, Dominique & Vaurs, Nathalie & Venault, Gérald

  • 2014 Gestion de la relation client : Total relationship management, Big data et Marketing mobile
    by Jallat, Frédéric & Peelen, Ed & Stevens, Eric & Volle, Pierre

  • 2014 Müslüman Dindarlık, Plansız Alışverişe Olan Yatkınlık, Fiyat-Değer Bilinci ve Alışveriş Sonrası Pişmanlık Durumu: Bir Temel Düzenleyici Model Analizi
    by Tuğra Nazlı AKARSU & Volkan YENİARAS

  • 2014 Fuzzy Evaluation Of Service Quality In The Banking Sector: A Decision Support System
    by Udo Braendle & Sahar Sepasi & Amir Hossein Rahdari

  • 2014 The importance of social networks’ weak ties in business development
    by Alexandra Ioanid & Mihai Svasta & Maria Hermel-Stanescu

  • 2014 Value Co-creation, Dynamic Capabilities and Customer Retention in Industrial Markets
    by Preikschas, Michael W. & Cabanelas, Pablo & Rüdiger, Klaus & Lampón, Jesús F.

  • 2014 La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red
    by Rebeca Cordero Gutiérrez & Libia Santos Requejo

  • 2014 Sales Promotions
    by Kusum L. Ailawadi & Sunil Gupta

  • 2014 Sales Force Productivity Models
    by Murali K. Mantrala

  • 2014 Pricing
    by Russell S. Winer

  • 2014 Organizational Buying Behavior
    by Gary L. Lilien

  • 2014 New Products Research
    by Donald R. Lehmann & Peter N. Golder

  • 2014 Digital and Internet Marketing
    by Wendy W. Moe & David A. Schweidel

  • 2014 Customer Relationship Management (CRM)
    by Scott A. Neslin

  • 2014 Distribution Channels
    by Richard Staelin & Eunkyu Lee

  • 2014 Branding and Brand Equity Models
    by Tulin Erdem & Joffre Swait

  • 2014 Advertising Effectiveness
    by Gerard J. Tellis

  • 2014 Stochastic Models of Buyer Behavior
    by Peter S. Fader & Bruce G. S. Hardie & Subrata Sen

  • 2014 Market Structure Research
    by Steven M. Shugan

  • 2014 Econometric Models
    by Dominique M. Hanssens

  • 2014 Innovation Diffusion
    by Eitan Muller

  • 2014 Conjoint Analysis
    by Vithala R. Rao

  • 2014 Brand Choice Models
    by Gary J. Russell

  • 2014 The History of Marketing Science: Beginnings
    by Scott A. Neslin & Russell S. Winer

  • 2014 The History of Marketing Science

  • 2014 Food Quality Certificates and Research on Effect of Food Quality Certificates to Determinate Ignored Level of Buying Behavioral: A Case Study in Hitit University Feas Business Department

  • 2014 Customer satısfactıon ın prıvate health organızatıons: an empirical study
    by Abdulvahap Baydas

  • 2014 Customer Oriented System of Values Research
    by Teodora ROMAN & Adriana MANOLICÃ & Laura GONDOR

  • 2014 Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City
    by Kazançoğlu, İpek & Dirsehan, Taşkın

  • 2014 Marketing Specific Communication – A Support in Establishing the Connection with the Personnel of the Organization
    by Stoica (Mihali) Ana-Maria

  • 2014 From Place Marketing to Place Branding within the Nation Branding Process: a Literature Review
    by Cotîrlea Denisa Adriana

  • 2014 Challenges of Manager’s Cultural Differences for the International Business Environment
    by Adina Musetescu & Irina Nicolau & Cristina Athu

  • 2014 The Culture`s Elements Impact on the Multinational Companies Activity
    by Adina Musetescu & Irina Nicolau & Cristina Athu & Mihaela Anca Mitrea

  • 2014 A Scoring Tool for Websites – A Case of Sustainable Organizations
    by GOMAA Ahmed & PAUKETT Rachel & DATTEL Andrew R.

  • 2014 Discriminator Credibility Dimensions Of An Online Acquisition Website – An Analysis Of An International Construct On A Specific Romanian Target
    by Oana TUGULEA

  • 2014 All You Can Eat: Behavioral Evidence From Taiwan
    by Ya-Hui Wang

  • 2014 Relationship Between Mobile Number Portability And Consumer Choice Of Active Multiple Mobile Phone Numbers In Ghana
    by Solomon A. Keelson & Addo J. Odei

  • 2014 A Research on Determining the Effects of Five Factor Personality Traits of Turkish Football Referees on Cultural Intelligence
    by Omer Kursad Tufekci & Mehmet Dinc

  • 2014 Moral Intelligence and Sustainable Consumption: A Field Research on Young Consumers
    by Ibrahim Bozaci

  • 2014 Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach
    by Jorge MONGAY

  • 2014 Demografik Deðiþkenler ve Dizi Türünün Dizi Tanýtým Mecralarýna Etkisi Üzerine Bir Araþtýrma
    by Dilek PENPECE

  • 2014 Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature
    by Abdullah Malik & Bushan D. Sudhakar

  • 2014 The use of the brand to build a competitive advantage of contemporary companies
    by Miroslaw Bochenek & Joanna Pomaskow

  • 2014 Analyzing The Consumer Profiling For Improving Efforts Of Integrated Marketing Communication
    by Olimpia OANCEA & Mihaela DIACONU & Amalia DUTU

  • 2014 Aspects On Consumers Attitude Toward Genetically Modified Foods Among Youth
    by Alexandrina, SARBU & Carmen-Maria, IORDACHE

  • 2014 Using Online Social Networking Sites For Doing Business- A Marketing Research
    by Mircea Fuciu & Luigi Dumitrescu

  • 2013 Marketing & communication des associations
    by Gallopel-Morvan, Karine & Birambeau, Pierre & Larceneux, Fabrice & Rieunier, Sophie

  • 2013 Le budget et ses critiques, de la réforme à la suppression
    by Berland, Nicolas

  • 2013 Décliner la stratégie
    by Berland, Nicolas

  • 2013 L'influence de l'évaluation sur le pilotage des marques
    by Farjaudon, Anne-Laure

  • 2013 Using Preferred Outcome Distributions to estimate Value and Probability Weighting Functions in Decisions under Risk
    by Bas Donkers & Carlos J.S. Lourenco & Benedict G.C. Dellaert & Daniel G. Goldstein

  • 2013 Aspects and Importance of Digital Media in Pakistan
    by Abdur Raheem, Syed & Akber, Fahad & Hashmi, Umair

  • 2013 Marketing Research: The Role Of Sentiment Analysis
    by Meena Rambocas & João Gama

  • 2013 ‘Welcome to the experience economy’: assessing the influence of customer experience literature through bibliometric analysis
    by Hélder Ferreira & Aurora A.C. Teixeira

  • 2013 Influencia de la marca y precio en la decisión de apertura de un establecimiento franquiciado
    by Esther Calderón Monje & Pilar Huerta Zavala

  • 2013 The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook
    by Bruno Schivinski & Dariusz Dabrowski

  • 2013 The Effect Of Social-Media Communication On Consumer Perceptions Of Brands
    by Bruno Schivinski & Dariusz Dabrowski

  • 2013 The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions
    by Lenoir, A.-S.I.A. & Puntoni, S. & Reed II, A. & Verlegh, P.W.J.

  • 2013 Using Preferred Outcome Distributions to Estimate Value and Probability Weighting Functions in Decisions under Risk
    by Donkers, A.C.D. & Lourenço, C.J.S. & Dellaert, B.G.C. & Goldstein, D.G.

  • 2013 Why do Students use Virtual Social Networks in Iran: a System Approach
    by Babak Saleck Pay & Seyed Hossein Hosseini & Hamed G. Shakouri

  • 2013 Adding Value to Customers and Developing Brands through Electronic Newsletters
    by Alexandra ZBUCHEA & Rareº MOCANU

  • 2013 Comparación de los modelos formativo, reflexivo y de antecedentes de evaluación estudiantil del servicio de docencia || Comparison of Formative, Reflective, and Antecedents Models of Students Evaluation of Teaching Service
    by Valdivieso Taborga, Carlos Eduardo

  • 2013 Global Competition And Romania'S National Competitive Advantage
    by Pop Nicolae Alexandru & Draghescu Florin & Rosca Vlad &

  • 2013 The Effects Of Ambient Scent On Consumer Behavior: A Review Of The Literature
    by OLAHUT Meda Roxana & PLAIAS Ioan & &

  • 2013 The Effectiveness of Dual Branding in the Agricultural Sector
    by Christo A. Bisschoff & Hendrik P. Van Staaden & Amareza Buys

  • 2013 City Brand Personality – An International Concept With Regional Appliance In The Tourism Development Strategy
    by Oana Tugulea & Claudia Bobalca & Camelia Soponaru

  • 2013 Tourist Perceptions Regarding Service At Recreational Parks: Evidence From Quintana Roo, Mã‰Xico
    by Lucila Zárraga Cano & Gabriela Aracelly Solís González & Joe Holland

  • 2013 Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
    by Suraj Kushe Shekhar & Mehaboob P K

  • 2013 When comparative ads are more effective: Fit with audience’s regulatory mode
    by Pierro, Antonio & Giacomantonio, Mauro & Pica, Gennaro & Mannetti, Lucia & Kruglanski, Arie W. & Tory Higgins, E.

  • 2013 The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model
    by Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor

  • 2013 Dimensions Affecting the Purchasing Behavior of Nepalese Women
    by Karan Singh Thagunna & Garima Khanal

  • 2013 Diseño del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia
    by Olandy Naranjo Rivera

  • 2013 El marketing al servicio de las organizaciones del tercer sector
    by Claudia Eugenia Toca Torres

  • 2013 Brand Management At General Motor’S Europe
    by Liliana Adela ZIMA

  • 2013 Social economy marketing: a new age in marketing field
    by Alina-Aurelia Grigore

  • 2013 Using The General Electric / Mckinsey Matrix In The Process Of Selecting The Central And East European Markets
    by Nicolae Razvan DECUSEARA

  • 2013 The Coordinates And Typology Of Relationship Between The Public System And The Different Categories Of Stakeholders
    by Florentina Neamtu & Luminita Zait

  • 2013 The Determinants Of E-Government Relational Models Construction: Interaction, Communication, Participation And Collaboration
    by Florentina Neamtu & Bogdan Nichifor

  • 2013 Information Campaigns – Means Of Communication With Customers
    by Claudia-Nicoleta Dobrescu & Mirela Costencu

  • 2013 3Month: March Qualitative Study On Physicians’ Motivations And Drug Prescribing Behaviour
    by Luminita Mihaela Ion

  • 2012 De la politique éditoriale de CCA
    by Berland, Nicolas & Stolowy, Hervé & Piot, Charles

  • 2012 On the Influence of Web Users' Opinions: the Role of Social Presence and Expertise
    by Ardelet-Massieu, Caroline & Brial, Bérangère

  • 2012 Analysis of consumer responses to health threat of genetically modified foods: A pilot study

  • 2012 Advertising value of mobile marketing through acceptance among youth in Karachi
    by Syed Akbar, Suleman & Azam, Rehan & Muhammad, Danish

  • 2012 Local identity and food and wine communication as a lever for place marketing
    by Paolo Enria

  • 2012 Optimal Price Setting During a Currency Changeover: Theory and Evidence from French Restaurants
    by Berardi, N. & Eife, T. A. & Gautier, E.

  • 2012 Tourism Competitiveness and Destination Branding - A Theoretical Approach
    by Morar Doriana & Cotîrlea Denisa Adriana

  • 2012 Destination Branding and Rural Tourism: How to Generate Tourist Flows in Mountain Area - the Case of Arie?eni, Alba County
    by Cotîrlea Denisa Adriana

  • 2012 A Literature Review of Consumers’ Perception of Nutrition and Health Claims
    by Angela Tarabella & Barbara Burchi

  • 2012 Elaborating A Measurement Instrument For The Flow Experience During Online Information Search
    by Lazoc Alina & Caraivan Luiza

  • 2012 Cultural Tourism Motivation – The Case Of Romanian Youths
    by Negrusa Adina & Yolal Medet

  • 2012 Commercial Indicators Used In The Relationship Of The Shopping Mall Management And Retail Tenants Management
    by Prada Sorin & Goje Gheorghe

  • 2012 Investigating The Relationship Between Perceived Sacrifice And B To B Customer Satisfaction In The Insurance Industry
    by Petrisoaia Carmen & Nicolae Al. Pop

  • 2012 Developing And Proposing A Conceptual Model Of The Flow Experience During Online Information Search
    by Lazoc Alina

  • 2012 An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions
    by John Hadjimarcou

  • 2012 An Investigation Of Informational Versus Emotional Advertising Appeals During Life Transitions
    by John Hadjimarcou

  • 2012 Negotiation The Core Of Sales Activity
    by VALCEANU, Gabriela

  • 2012 Consumer Guilt: A Model of Its Antecedents and Consequences

  • 2012 Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand
    by Chutinon Putthiwanit

  • 2012 Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab
    by Raj Kumar Gautam

  • 2012 Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey
    by Melik Karabiyikoglu

  • 2012 La moda y el comportamiento adolescente urbano en centros comerciales de Medellín
    by Verónica Piedrahíta & Lina María Ceballos Ochoa & Mauricio Bejarano

  • 2012 Current issues in outsourcing: MIS, AIS and beyond
    by Aida Sy

  • 2012 El camino hacia la revelación: evolución de los informes de responsabilidad social en Colombia (2006-2009)
    by Efrén Danilo Ariza Buenaventura

  • 2012 Difusión y comparabilidad de la información económico -financiera on -line : el caso de Iberoamérica
    by José Antonio Peña Ramos & César Vargas Díaz & Iván Medina Iborra

  • 2012 Los determinantes de la divulgación de información sobre responsabilidad social corporativa en el sector financiero: el caso español
    by Arturo Haro De Rosario & Francisco Alarcón Senent & María Del Carmen Caba Pérez

  • 2012 Revelación y divulgación de la información financiera y no financiera de las universidades públicas en Colombia
    by Diego Fernando Católico

  • 2012 Formación de equipos de alto desempeño y estrategias gerenciales en proyectos de empresas publicitarias
    by Rosa Esther Palamary D'aguillo

  • 2012 A Priori Study of Marketing Innovation Strategies of Agricultural Enterprises in Bulgaria
    by Lyubomir Lyubenov

  • 2012 Issues Concerning The Role Of Promotion For Tax Authorities
    by Carmen Comaniciu & Liliana Bunescu

  • 2011 Fundraising Opportunities for Science and Technology Museums
    by Elena Borin

  • 2011 New Product Introduction and Market Evolution
    by John Hartwick

  • 2011 A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan
    by Subhani, Muhammad Imtiaz & Osman, Ms. Amber

  • 2011 An Empirical Analysis about Motivations among Hospital Volunteers
    by Marisa R. Ferreira & Teresa Proença & João F. Proença

  • 2011 On the strategic use of attention grabbers
    by Spiegler, Ran & Eliaz, Kfir

  • 2011 Analysis of Consumers Profile as an Important Tool for Tourism Development
    by Eleina QIRICI

  • 2011 The Strategic Analysis of Singapore`s Brand and Rebrand Campaigns
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS

  • 2011 Comparative Analysis of Emerging Green Certificate Markets from a Computable General Equilibrium Perspective
    by Cristina GALALAE & Alexandru VOICU

  • 2011 Consumers’ Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice
    by Dedeoglu, Ayla Ozhan & Ustundagli, Elif

  • 2011 Communication Potential of Fidelity Cards
    by Stoica Ana-Maria

  • 2011 Ecological Consumer Behavior – Influencial Factors -
    by Oboroceanu (Popa) Anda & Manea Ioana Livia

  • 2011 The Politics of Ethical Consumption
    by Manea Ioana Livia

  • 2011 The Role And Implications Of The Event Based Communication In The Electoral Campaign
    by Tatu Cristian Ionut & Pastiea Mihai & Ion Andrei

  • 2011 Business Incubators And Sustainable Innovation
    by Schebesch Klaus Bruno

  • 2011 Study Regarding Students' Satisfaction With Instructional Process As A Dimension Of Academic Performance Of Institutions Of Higher Education
    by Bacila Mihai Florin & Tirca (Drule) Alexandra - Maria & Ciornea Raluca & Chis Alexandru

  • 2011 Web 2.0 Technologies in Internal and External Communications in the Banking Sector
    by Marton Sakal & Predrag Matkovic & Pere Tumbas

  • 2011 The Development of Institutions for Serbia Organic Food Market Considering the Accession to EU
    by Tomislav Sudarevic

  • 2011 Social Networks Sites and Life-Sharing (English version)
    by Ph.D. Dario De NOTARIS

  • 2011 The Role Of Customer Satisfaction In The Quality Management Systems: A Crosscultural Study
    by Andrzej Kobylanski & Bozena Pawlowska & Anna Strychalska-Rudzewicz

  • 2011 Stakeholder Perception Of Corporate Social Responsibility
    by Petra F.A. Dilling

  • 2011 Conceptual Aspects Regarding The Specifics Of Marketing Strategies In The Audiovisual Field
    by BUDACIA, Andreea

  • 2011 Corporate Social Initiatives, Another Face For Companies
    by VALCEANU, Gabriela

  • 2011 ¿Cómo podemos distinguir a los vendedores éticos de los que no lo son?: Implicaciones para el proceso de selección y formación de los comerciales
    by Rodríguez Herrera, Rocío & Román Nicolás, Sergio

  • 2011 Tuketicilerin Sosyo-Demografik Ozelliklerinin Hedonik Tuketim ve Gonullu Sade Yasam Tarzlari Acisindan Degerlendirilmesi
    by Engin Ozgul

  • 2011 Markalarin Cevre Dostu Uygulamalarinin Tuketicinin Marka Tercihi Uzerindeki Etkisi
    by Ilke Kardes

  • 2011 Bosnian Immigrants’ Acculturation To Consumer Culture Experienced in Izmir
    by Ayla Ozhan Dedeoglu & Elif Ustundagli

  • 2011 Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos
    by Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano

  • 2011 Identificación de competencias profesionales acorde con la perspectiva socioformativa
    by Angela Teresa Beltrán Bustos & Ana Milena Álvarez Cano & Felipe Humberto Ferro Rodríguez

  • 2011 Acciones Y Prácticas De Mercado Verde En Empresas Colombianas (Casos De Estudio)
    by Juán Ramón Samper & Lina María Echeverri Cañas

  • 2011 Actitudes de los emprendedores de micro y pequeñas empresas frente a la adquisición de información externa para la toma de decisiones comerciales
    by Alejandro Castaño Ramírez

  • 2011 How market information is transformed into marketing knowledge?
    by T. Keszey

  • 2011 Assessment Of Service Quality In Apparel Retailing-A Study Of Three Select Cities
    by N.Udaya Bhaskar & B.Raja Shekhar

  • 2011 Managing New Priorities: The Csr Of Companies In The Food Industry
    by Andreea CETATEANU & Georgiana CIOANA

  • 2011-2012 Importance of database for direct marketing campaigns
    by Diana Prihoanca

  • 2011-2012 Predisposing factors and barriers in the absorption of EU funds - conceptual and operational aspects
    by Gheorghe Epuran & Luminita Zait & Bogdan Nichifor & Laura Timiras

  • 2010 Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology
    by Azar, Salim & Darpy, Denis

  • 2010 Exemples de communication
    by Parguel, Béatrice

  • 2010 Communication sociétale et communication responsable
    by Parguel, Béatrice

  • 2010 Le client est roi !
    by Donada, Carole & Nogatchewsky, Gwenaëlle

  • 2010 Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law
    by Rosario Laratta & Chris Mason

  • 2010 Perceived Purchase Risk in the Technological Goods Purchase Context: An Instrument Development and Validation
    by Salehudin, Imam

  • 2010 Mediating effects of broadband consumers’ behavior in India
    by G, Thiagarajan & Nakkeeran, Senthilkumar & Arockiasamy, Arulraj

  • 2010 Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain
    by Pillai, Rajasekharan & Thomas, Julia & Prasad, Saloni

  • 2010 Innovation-based Nets as Collective Actors: A Heterarchization Case Study from the Automotive Industry
    by Catarina Roseira & Carlos Brito & Stephan C. Henneberg

  • 2010 Do Yellow Price Tags Matter To Consumers? The Relationship Between The Presentation Of The Price And The Reference Price
    by Tanel Mehine

  • 2010 A Review of Strategic Options for Achieving a Country Brand for Romania
    by Ruxandra-Irina POPESCU & Razvan-Andrei CORBOS

  • 2010 Discourses of Motherhood and Consumption Practices of Turkish Mothers
    by Özhan Dedeoğlu, Ayla

  • 2010 The Effects of Management Control on Employees’ Behavior Performance: A Case in Pharmaceutical Companies
    by Yucel, Rahmi & Sait Eren, Selim

  • 2010 Media Relations with an Emphasis on Czech Practice
    by Miroslav Karlíček

  • 2010 The Model Of The Five Competitive Forces On Romanian Retail Market
    by Silvia Puiu

  • 2010 Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands
    by Ruxandra Irina Popescu & Răzvan-Andrei Corboş

  • 2010 Changes in Consumer Behaviour During an Economic Crisis
    by Stefura Gabriela

  • 2010 Evaluating Online Destination Image by Analyzing Pictures Used in Presenting Romania on Websites
    by Oana Catalina VICOL & Sinziana SPIRIDON

  • 2010 Ethical Consumerism in the 21st Century
    by Stefura Gabriela

  • 2010 The Quality of Romanian Touristic Services and Products
    by Ionita Roxana & Pîndiche Elena

  • 2010 1929, 1973, 2008: Brand-related Attitudes
    by Ichim Cosmin

  • 2010 Towards a Theory for Professional Communications. Discourse and Communication Elements in Contemporary Marketing and PR Strategies
    by Haase, Fee-Alexandra

  • 2010 Survey on the Transfer of Experience Acquired by Romanian Public Representatives from EU Countries Including Greece
    by Alina Tecau

  • 2010 Consumo simbólico en la configuración de estilos de vida de los tweens
    by Erika Arévalo Silva

  • 2010 Analysis of the stimuli of londoners fashion-oriented impulse buying behaviour
    by Silvia M. Ceballos

  • 2010 Los precios forward sobre electricidad. ¿Determinados racionalmente por los agentes del mercado colombiano?
    by Gloria Stella Salazar Marín & Javier Pantoja

  • 2010 A Study Of The Relation Between Brand Loyalty And Consumer Involvement With Purchase Decision And Product Class

  • 2010 Tourists Attitudes, Preferences And Opinions Regarding The Services Provided By Hotels Located In The Romanian Center Development Region

  • 2010 Social Networking Sites As A Type Of Virtual Communities €“ Processing As A Marketing Communication Channel
    by Erkan Akar

  • 2010 Tendencies Regarding The Demand For Retailers’ Products And Services
    by Assist. Silvia Puiu Ph. D Student

  • 2010 Quality And Performance In Academic Education From The Perspective Of Strategic Marketing
    by Emanuela Maria Avram PhD candidate in Marketing & Cristina Neagoe PhD candidate in Marketing & Remus Marian Avram PhD candidate in Economics

  • 2010 How To Manage A Public Relations Crisis
    by Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D & Silvia-Mihaela Pavel Ph.D Student

  • 2010 The Risk Perception For Consumer Segments In E-CommerceAnd Its Implication For The Marketing Strategy
    by Corina Pelău & Irina Bena

  • 2009 Brand Masculinity or Brand Masculinities? Toward a New Brand-Typology
    by Azar, Salim & Darpy, Denis

  • 2009 Gestion de la relation client
    by Jallat, Frédéric & Peelen, Ed & Stevens, Eric & Volle, Pierre

  • 2009 Communication environnementale des entreprises du SBF120 : déterminants et conséquences sur le coût du capital actions
    by Déjean, Frédérique & Martinez, Isabelle

  • 2009 Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior
    by Katja H. Brunk

  • 2009 Podnikový dizajn fakúlt zameraných na manažment na Slovensku
    by Misun, Juraj

  • 2009 Podniková identita ako konkurenčná výhoda
    by Misun, Juraj

  • 2009 Предпринимательство И Маркетинг
    by Sidorchuk, Roman

  • 2009 Applying Artificial Neural Networks to Evaluate Export Performance: A Relational Approach
    by Antonio CORREIA de BARROS & Hortensia BARANDAS & Paulo Alexandre PIRES

  • 2009 Bifurcaciones de codimensión 2 en un modelo dinámico del mercado potencial y actual: aplicación al mercado cervecero español = Bifurcations of Codimension 2 in a Dynamical Model of Current and Potential Market: An Application to the Spanish Beer Market
    by Velasco Morente, Francisco & Nadal Morales, Purificación & González Abril, Luis & Ortega Ramírez, Juan Antonio

  • 2009 The Identification Of A Profile Of The Wellness Tourism Consumer
    by Ban Olimpia

  • 2009 Avrupa Birligi Pazarinin Kuru Incir Icin Bolumlenmesi: Ornek Olay Analizi
    by Bilge Akyol

  • 2009 Pazar Oryantasyonu Boyutlarinin Firma Performansina Etkileri
    by Cagri Bulut & Cengiz Yilmaz & Lutfihak Alpkan

  • 2009 Tuketici Etnosentrizmi ve Davranis Niyetleri Arasindaki Farkliligin Belirlenmesinde CETSCALE Olcegi
    by Murat Akin & Recep Cicek & Esen Gurbuz & M. Emin Inal

  • 2009 Internet Reklamciligi ve Internet Reklami Olcumlenmesi Uzerine Bir Uygulama
    by Ipek Altinbasak & Eyup Sinan Karaca

  • 2009 Tuketicilerin Satin Alma Davranisinda Cevre Bilincinin Etkileri
    by Burcu Aracioglu & Rezan Tatlidil

  • 2009 La Actitud Del Consumidor Según La Percepción De Justicia Organizacional

  • 2009 The Relation Between Unaided Brand Awareness And Brand Commercial Performance: A Study Among Urban Romanian Consumers

  • 2009 A Research Which Analyzes The Factors Effecting Consumer Consciousness About Consumer Rights From The Point Of Consumers Who Live In Mersin
    by AyÅŸe Sahin & Ozlem Kor

  • 2009 Dimensions Of Perceived Service Quality In Exhibition Room Of Art Galleries
    by Mehpare Togay Argan

  • 2008 New perspectives for brand categorization process: the case of brand-sex
    by Darpy, Denis & Azar, Salim

  • 2008 La reculturation dans le processus de consommation : approche par le carré sémiotique d’ici/de là-bas
    by Dercourt, Virginie & Darpy, Denis

  • 2008 Marketing & communication des associations
    by Gallopel-Morvan, Karine & Birambeau, Pierre & Larceneux, Fabrice & Rieunier, Sophie

  • 2008 Akaryakıt pazarında geliştirilen farklılaştırma stratejilerinin tüketicilerin satınalma davranışlarına etkileri
    by Reha SAYDAN & Hüseyin KANIBİR

  • 2008 Message on a Bottle: Colours and Shapes in Wine Labels
    by de Mello, Luiz & Pires Gonçalves, Ricardo

  • 2008 Trends nelle media relations in Italia
    by Cinzia COLAPINTO

  • 2008 Key Issues in Expansion of End-User Mobile Communication in China
    by Sangwan, S. & Chong, G. & Pau, L-F.

  • 2008 Experts' Stated Behavior
    by Boulaksil, Y. & Franses, Ph.H.B.F.

  • 2008 Otel Isletmelerinde Markalasmanin Tuketici Satinalma Davranisi Uzerindeki Etkilerini Belirlemeye Yonelik Bir Arastirma
    by Murat Selim Selvi & Erdem Temeloglu

  • 2008 Sporda Sponsorlugun Tuketicilerin Satinalma Niyetine Yansimasi
    by Murat Akyildiz & Mehmet Marangoz

  • 2008 Seyahat Acenta Yoneticilerinin Destinasyon Marka Imaji Algilari Uzerine Bir Arastirma
    by Mehmet Oguzhan Ilban

  • 2008 Las P´s de Mercadeo. Algunas precisiones
    by Jaime Baby Moreno & Juan Gonzalo Londoño J.

  • 2008 De la ética del trabajo a la estética del consumo
    by Pablo Cuartas

  • 2008 Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De

  • 2008 Percepciones Del Color Y De La Forma De Los Empaques: Una Experiencia De Aprendizaje

  • 2008 Management Of Consumers’ Attention €“ What Can The Advertiser Do To Survive The Media Revolution
    by Kwiatkowska Joanna

  • 2008 Changes And Entails On Romanian Retail Market
    by Sorin Prada

  • 2008 New Methodologies And Tendencies In Qualitative Marketing Research
    by Arcadie Hinescu & Ionela Gavrila-Paven

  • 2007 Centrality of Brand Sex in Brand Categorization
    by Azar, Salim

  • 2007 Measuring Service Quality Of Airline Services In Malaysia
    by Kalthom Abdullah & Noor Hazilah Abd. Manaf & Kamariah Mohd. Noor

  • 2007 Študijný program ako produkt a jeho imidž
    by Misun, Juraj

  • 2007 Big brother is watching you : le rôle des technologies de l'information dans la stratégie de contrôle des réseaux de points de vente franchisés
    by Kalika, Michel & Boulay, Jacques

  • 2007 Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets
    by Barbara Cater

  • 2007 Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products and the European Union
    by Irena Vida

  • 2007 Estudio De La Estabilidad Y De Las Bifurcaciones De Los Equilibrios De Un Sistema Dinámico. Aplicación Al Mercado Cervecero Español/Stability and bifurcations in a dynamical model of current and potential market. An application to the Spanish beer market

  • 2007 Islamic Banking And Finance: Between Ideals And Realities
    by Abdul Rahim Abdul Rahman

  • 2007 Gida Urunleri Satin Alma Davranisinda Ambalajin Rolu
    by Fusun Gokalp

  • 2007 Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi
    by Ali Gulcubuk

  • 2007 Uluslararasi Pazarlarda Turk Marinalarinin Cekiciligi ve Pazarlama Stratejileri
    by Engin Deniz Eris

  • 2007 Hizmet Sektorunde Iliski Pazarlamasi: Butik Oteller ve 5 Yildizli Oteller Uzerine Karsilastirmali Bir Arastirma
    by Basak Karakas & Bulent Bircan & Osman Gok

  • 2007 Sosyal Pazarlama: Engeller ve Oneriler
    by Gul Bayraktaroglu & Burcu Ilter

  • 2007 Genesis and Evolution of Market Share Predictive Models
    by Marusia Ivanova

  • 2007 Evaluation Of Quality Dimensions Of Web Sites
    by Hilmi Yuksel

  • 2006 La segmentation par le concept du Nous : exploration des liens entre le nous idéal et l'image du produit préféré
    by Zouaghi, Sondes & Darpy, Denis

  • 2006 Gestion de la relation client
    by Peelen, Ed & Stevens, Eric & Jallat, Frédéric & Volle, Pierre

  • 2006 The Economics of Fair Trade: For Whose Benefit? An Investigation into the Limits of Fair Trade as a Development Tool and the Risk of Clean-Washing
    by Pierre Kohler

  • 2006 Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market
    by Rajagopal

  • 2006 Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest
    by Carmen Balan

  • 2006 Erorile datorate operatorului de interviu in cadrul sondajelor / Survey errors generated by interviewers
    by Carmen Balan

  • 2006 Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
    by Carmen Balan

  • 2006 Sistemul informational logistic: componente si macroprocese / Logistic Information System: Components and Macro-Processes
    by Carmen Balan

  • 2006 Solutiile informatice de management al depozitelor pe piata solutiilor operationale pentru lantul de aprovizionare-livrare / Warehouse Management Systems on the Supply Chain Execution Market
    by Carmen Balan

  • 2006 Ethical issues relating to the use of the Internet and the implications for managers and business practice
    by Mihai Orzan

  • 2006 Competitiveness of Slovenia as a Tourist Destination
    by Doris Gomezelj Omerzel

  • 2006 The Influence of Previous Visitation on Customer's Evaluation of a Tourism Destination
    by Maja Konecnik & Mitja Ruzzier

  • 2006 Foreign Product Perceptions and Country of Origin Analysis across Black Sea:Studies on Azerbaijan, Bulgaria, Georgia, Russia and Turkey
    by Ali Rıza Apil

  • 2006 Marketing and Cost Dimensions of ISO 9001 Implementations of Small and Medium Sized Manufacturers: A Case Analysis
    by Esra Aslanertik & Burcu Ilter Tabak

  • 2006 Applicability Of Branding Principles And Laws In Politics
    by Baiko Baikov

  • 2005 Theoretical and Methodological Foundations for Personality Research in the Context of Business-to-Business Relationships: the Case of Financial Services
    by Katrin Kull

  • 2005 La compétence interculturelle dans les entreprises en Tunisie (The intercultural competency in the firms settled in Tunisia)
    by Sami Boudabbous

  • 2005 Una proposta di marketing territoriale: una possibile griglia di analisi delle risorse
    by Gian Franco Corio

  • 2005 Encouraging the implication of shops in the city by means of retail associationism. The case of Bilbao
    by Charterina Abando, Jon & Zorrilla Calvo, María Pilar

  • 2005 About The Marketing - Design Relationship

  • 2004 On Local and Network Games
    by Martin Shubik & Thomas Quint

  • 2004 Competition:an inspirational marketing tool
    by Waarts, E.

  • 2004 A transparent role of information systems within business processes: A case study
    by Verboom, M. & van Iwaarden, J.D. & van der Wiele, A.

  • 2004 Mystery shopping: A tool to develop insight into customer service provision
    by Hesselink, M. & van Iwaarden, J.D. & van der Wiele, A.

  • 2004 Pazarlamada Elektronik Posta Kullanimi
    by Mert Uydaci

  • 2004 Dogrudan Satista Uzman Sistemlerin Kullanimi
    by Ibrahim Kircova & R. Mesut Yilmaz

  • 2003 On Optimal Dynamic Pricing of Perishable Assets with Menu Costs - Monotone Price Changes
    by Emre Berk & Ulku Gurler

  • 2003 Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction
    by Vanhamme, J.

  • 2003 The Effect of Members' Satisfaction with a Virtual Community on Member Participation
    by Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K.

  • 2003 L'élasticité des ventes à l'espace des rayons : définition, déterminants et potentialités pour l'allocation d'espace en magasin
    by Renaudin, Valérie

  • 2003 On Local and Network Games
    by Thomas Quint & Martin Shubik

  • 2003 Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma
    by Turan Atilgan

  • 2002 Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung
    by Körnert, Jan & Wolf, Cornelia

  • 2002 Kijken in het brein: Over de mogelijkheden van neuromarketing
    by Smidts, A.

  • 2002 The impact of brand and category characteristics on consumer stock-out reactions
    by Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F.

  • 2002 How Cannibalistic is the Internet Channel?
    by Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G.

  • 2002 Propuestas para una segmentación estratégica del mercado ecológico
    by Mediano Serrano, Lucía & Vicente Molina, María Azucena

  • 2001 Une étude exploratoire du taux de clicks des publicités et des comportements de navigation sur un site commercial
    by Kalika, Michel & Bourliataux-Lajoinie, Stéphane

  • 2001 A dynamic choice model of hybrid behavior in the attribute-space
    by Antonio Ladrón de Guevara

  • 2001 Modeling Potentially Time-Varying Effects of Promotions on Sales
    by Franses, Ph.H.B.F. & Paap, R. & Sijthoff, Ph.A.

  • 1982 Longitudinal Labor Market Data: Sources, Uses, and Limitations
    by Orley Ashenfelter & Gary Solon

  • 1981 Strategic intelligence activity: The management of the sales force as a source of strategic information
    by Thiétart, Raymond-Alain & Vivas, Reyes

  • 1970-12 Wer Preise macht, muss rechnen können
    by Scholtz, Hellmut D.

  • 1969-11 Erst proben, dann loben - Steuerung des Vertriebs mit Hilfe von Testmärkten und Testgruppen
    by Scholtz, Hellmut D.

  • Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different consumer responses and these responses are moderated by cultural orientations. For people from individualistic cultures, inducing feelings of being ignored produced a greater preference for conspicuous consumption than did being rejected, whereas being rejected produced a greater preference for helping behavior than did being ignored. However, these findings were reversed when it comes to people from collectivistic cultures. For them, feelings of being ignored produced a greater preference for helping behavior than did being rejected, whereas feelings of being rejected produced a greater preference for conspicuous consumption than did being ignored

  • The Role Of The Marketing Mix In Conceiving The Strategic Options For The County Museum Of Botosani
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS

  • Promoting – A Base Component Of The Marketing Mix In Museums. Case Study: The Museum Of The Romanian Peasant
    by Ruxandra Irina POPESCU

  • This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.