Research classified by Journal of Economic Literature (JEL) codes

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Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
/ / M3: Marketing and Advertising
/ / / M39: Other

2026

• Şafak Altay, 2026, "What Factors Influence the Adoption of Electric Vehicles? A Study in Türkiye Using the Extended Car Technology Acceptance Model (CTAM)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 17, issue 1, pages 55-79, January, DOI: 10.20409/berj.2026.487.
• Syed Shah Alam, 2026, "Willingness to buy at AI powered retail stores in Saudi Arabia: Empirical study," Electronic Markets, Springer;IIM University of St. Gallen, volume 36, issue 1, pages 1-19, December, DOI: 10.1007/s12525-025-00865-w.

2025

• Georgios FARMAKIS & George SPAIS, 2025, "Exploring the Influence of Intelligent Personal Assistants on Brand Perception and Purchase Intentions Across Generations of Greek Consumers for Technology Products," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 6-30, June.
• Iuliana Obreja & Adriana Manolicä‚, 2025, "Bookstagram And Reading Habits For The 21st Online Consumer: A Romanian Chapter," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue si, pages 189-202, June, DOI: 10.47743/rebs-2025-si-0012.
• Selen Öztürk, 2025, "Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework," Alphanumeric Journal, Bahadir Fatih Yildirim, volume 13, issue 2, pages 99-136, December, DOI: https://doi.org/10.17093/alphanumer.
• Michaela Janska & Marta Zambochova & Bara Fialova, 2025, "Identification of consumers willing to buy green products – A case study in the Czech Republic," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, volume 28, issue 1, pages 208-220, March, DOI: 10.15240/tul/001/2025-5-013.
• Yakup Durmaz & Mert Aktaş & Sinan Çavuşoğlu, 2025, "The Effect of Voice-Based Artificial Intelligence Applications on Brand Loyalty: Siri’s Example," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 9, issue 2, pages 204-2020, December, DOI: 10.33399/biibfad.1622201.
• Dmytro Khlynin & Vladyslav Novasardov, 2025, "Product quality management system as a strategic tool for improving the competitiveness of an enterprise," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 1, pages 243-254, DOI: 10.53920/ES-2025-1-18.
• Bathelt Harald & Li Pengfei, 2025, "Connecting market and innovation dynamics: trade fairs as temporary markets and clusters," ZFW – Advances in Economic Geography, De Gruyter, volume 69, issue 2-3, pages 126-137, DOI: 10.1515/zfw-2025-0044.
• Andrada-Jawel Istanbouly, 2025, "Branding and brand equity in the hospitality industry in Romania," CACTUS - The Tourism Journal for Research, Education, Culture and Soul, Bucharest University of Economic Studies, volume 31, issue 1.
• Viktorie Kovarikova & Zuzana Dzilska & František Pollák, 2025, "Effective marketing mix of a manufacturing company in the context of sustainability and competitiveness," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 1, pages 19-32.
• Kristina Melusova, 2025, "New trends of marketing communication in the digital era of tourism: Territorial disparities and current challenges," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 20, issue 4, pages 40-53.
• Ilian Minkov & Milen Dinkov & Petya Dankova, 2025, "Corporate Social Responsibility Aspects Within the Publicised Corporate Culture of Bulgarian Companies," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 2 Year 20, pages 103-114.
• Carolin Müller-Spitzer & Samira Ochs & Virginia Sondergeld & Katharina Wrohlich, 2025, "Gender-Inclusive Language in the Corporate Communication of German Companies: Authentic Corporate Activism or Pinkwashing?," Discussion Papers of DIW Berlin, DIW Berlin, German Institute for Economic Research, number 2135.
• Krzysztof Barczyk, 2025, "The Role of Social Media Strategy in Building Image and Increasing the Visibility of Higher Education Institutions," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1160-1168.
• Urszula Chrachol Barczyk, 2025, "Moodle as a Platform for Promoting the Educational Offer to Prospective University Students," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 1169-1177.
• Agnieszka Smalec, 2025, "Citizens in Dialogue with Local Government: Communication Channels Preferences, Bots Readiness and Barriers of Acceptance," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3, pages 1683-1694.
• Mohamed Salim Thamir & Ibtissam Lakhlili & Aya Sehmani, 2025, "Artificial intelligence as a transformation catalyst: Modeling and optimizing digital customer experience in Moroccan e-commerce
  [L'intelligence artificielle comme catalyseur de transformation : Modélisation et optimisation de l'expérience client ," Post-Print, HAL, number hal-05405390, DOI: 10.5281/zenodo.17821133.
• Bretislav Andrlik & Stanislav Mokry & Petr David, 2025, "Neuroscience technologies and minimization of administrative costs: An eye-tracking study of the effectiveness of its use in filling out tax forms," MENDELU Working Papers in Business and Economics, Mendel University in Brno, Faculty of Business and Economics, number 2025-107, Nov.
• Vladimir Zhechev & Gabriela Popova, 2025, "Users' Attitudes towards Self-Service Technologies (SSTs): The Role of Demographic Factors," Central European Business Review, Prague University of Economics and Business, volume 2025, issue 4, pages 1-24, DOI: 10.18267/j.cebr.392.
• Fatih Koç & Bekir Özkan & Merve Gaga & İbrahim Halil Efendioğlu & Tamer Baran, 2025, "Chasing Discounts, Facing Regret: How FoMO Shapes Consumers' Online Shopping Behavior?," Prague Economic Papers, Prague University of Economics and Business, volume 2025, issue 3, pages 347-377, DOI: 10.18267/j.pep.895.
• İbrahim Atilla Karataş, 2025, "Purchase Intention for Packaged and Unpackaged Products: Contamination and High Price Effects," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 4, pages 493-512, October, DOI: 10.20409/berj.2025.478.
• Arzu Tuygun Toklu, 2025, "The Impact of Event Marketing on Cities with Tourism Destination Potential: A Research on City Residents (Etkinlik Pazarlamasının Turizm Destinasyonu Potansiyeli Olan Şehirlere Etkisi: Şehir Sakinleri," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 16, issue 2, pages 227-242, April.
• Ghozlan TELILANI & Djamel BOUTELDJA, 2025, "The Impact of Digital Marketing Tools on the E-Reputation of Startups in Algeria," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 10, issue 1, pages 165-179, February.
• Seyyed Mohammadhossein Alipour & Mohammad Ghaffari & Hamid Zare, 2025, "Influencer marketing research: a systematic literature review to identify influencer marketing threats," Management Review Quarterly, Springer, volume 75, issue 2, pages 1393-1418, June, DOI: 10.1007/s11301-024-00412-5.
• Andiswa Purity Khumalo & Nosihle Rolana Raula & Steven Kayambazinthu Msosa, 2025, "Customer perception of green marketing in the South African retail sector," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, volume 7, issue 1, pages 83-92, March, DOI: 10.70132/h6837445699.
• İnan Ümmü Saliha Eken, 2025, "Use of the Topsis Method in Consumers’ Luxury Electric Vehicle Purchasing Decisions," Folia Oeconomica Stetinensia, Sciendo, volume 25, issue 2, pages 138-158, DOI: 10.2478/foli-2025-0026.
• SANTOSO Budi & ARIYANTININGSIH Febri & ROBUSTIN Tri Palupi, 2025, "The Mediating Influence of Brand Attraction on Branding Performance: Evidence in East Java, Indonesia," Foundations of Management, Sciendo, volume 17, issue 1, pages 231-246, DOI: 10.2478/fman-2025-0016.

2024

• Vasiliki LEMONIDOU & George SPAIS, 2024, "Consumer Self-Identity, Emotions, Ethical Beliefs, and Authenticity about Ethical Purchasing of Consumer Goods for a Circular Economy Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 31-50, June.
• Athanasios KARAGIOUMLEZIS & George SPAIS, 2024, "Validating a Proposed Model on the Factors that Influence Consumers' Unique Phygital and Memorable Shopping Experiences in Phygital Retail Outlets," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 2, pages 51-72, June.
• DănuÈ› TRIFU, 2024, "Ethics in Consumer Neuroscience: A Non-Exhaustive Presentation," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 54-64, September.
• Liudmyla DOROKHOVA & Iskra NENCHEVA & Oleksandr DOROKHOV & Oleksii YERMOLENKO & Nikolay PENEV, 2024, "Consumer behavior modeling of “smart†scales choosing," Access Journal, Access Press Publishing House, volume 5, issue 1, pages 141-162, November, DOI: 10.46656/access.2024.5.1(9).
• Plamen Ruskov, 2024, "CRM оn Relation to Internationalization Strategies," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 85-101.
• Zeynep KORKUTATA & Tuğba YILDIZ, 2024, "Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 8, issue 2, pages 147-163, December, DOI: 10.33399/biibfad.1533712.
• Ordona Alona & Minoza Joemar & Paglinawan Johnrel & Zosa Leo & Bejasa Rechie, 2024, "Web-based E-retailing system for CTU food innovation centers: Design, acceptability, and functionality," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 14, issue 2, pages 23-44, DOI: 10.46223/HCMCOUJS.econ.en.14.2.2650.
• Phan Ngọc Yến & Nguyễn Thị Bích Trâm, 2024, "Ảnh hưởng của các yếu tố đến lòng trung thành khách hàng mua sắm mỹ phẩm trực tuyến trên Shopee - Vai trò trung gian của yếu tố niềm tin," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 11, pages 79-99, DOI: 10.46223/HCMCOUJS.econ.vi.19.11.331.
• Nguyễn Thanh Minh, 2024, "Thuộc tính bán lẻ của kênh bán lẻ online: Nghiên cứu ở Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 2, pages 35-45, DOI: 10.46223/HCMCOUJS.econ.vi.19.2.2554.
• Trịnh Thùy Anh & Vũ Xuân Thành, 2024, "Niềm tin khi tài trợ online: Trường hợp GIVEasia Việt Nam," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 4, pages 4-15, DOI: 10.46223/HCMCOUJS.econ.vi.19.4.2204.
• Lê Nam Hải & Trần Thị Thu Hằng, 2024, "Đồng tạo sinh giá trị, chất lượng cảm nhận và giá cả cảm nhận của khách hàng trong lĩnh vực khách sạn tại Thành phố Hồ Chí Minh," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 19, issue 6, pages 82-96, DOI: 10.46223/HCMCOUJS.econ.vi.19.6.2828.
• FUCIU Mircea & SERBAN (SIMS) Anca, 2024, "Some Considerations About The Change In Consumer Behaviour Of The Last Decade," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 76, issue 3, pages 84-91, September, DOI: 10.56043/reveco-2024-0027.
• Nguyen Dinh Chien & Dao Duy Minh & Mai Thi Vui, 2024, "The Impact of Components in Marketing - Mix Strategy on Customer Satisfaction and Loyalty: Case Study at Codegym Vietnam Joint Stock Company, Hue Branch," International Review of Management and Marketing, Econjournals, volume 14, issue 6, pages 186-194, October.
• Agnieszka Tomaszewicz & Urszula Chrachol Barczyk, 2024, "The Influence of Social Media on the Choice of a University," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2, pages 67-77.
• Malgorzata Guzowska & Magdalena Kotnis, 2024, "Analysis of the Dynamic of Effectiveness of City Halls’ Social Networking Sites in Poland as a Factor in Building an Efficient Public E-Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 1595-1611.
• Krzysztof Barczyk, 2024, "Impact of Social Media on Tourism Traffic on the Example of the West Pomeranian Province," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special A, pages 989-998.
• Malgorzata Guzowska & Magdalena Kotnis, 2024, "Analysis of the Dynamic of Effectiveness of City Halls’ Social Networking Sites in Poland as a Factor in Building an Efficient Public E-Services," European Research Studies Journal, European Research Studies Journal, volume 0, issue Special B, pages 750-766.
• Hassan Alli, 2024, "Children's Psychological Needs in Furniture Development toward Satisfaction and Marketability: A Literature Review," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr329, Mar, DOI: https://doi.org/10.35609/jmmr.2024..
• Laila Refiana Said, 2024, "Exploring Online Impulse Purchase Behaviour in Marketplaces: Clicks and Compulsions ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr337, Sep, DOI: https://doi.org/10.35609/jmmr.2024..
• Imene Nessah, 2024, "Theoretical Study on Advertising Deception and Its Impact on Consumers," Post-Print, HAL, number hal-04678792, Jun.
• Alejandra Montalvan Aratia & Jazmin Cristhel Chirapa Romero, 2024, "Valor de marca y la decisión de compra de los clientes de la marca Master Belle, Lima- Perú 2021," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 23, pages 1-14, January- , DOI: 10.24215/23143738e125.
• Sylvia Hristakeva & Julie Holland Mortimer & Eric Yde, 2024, "The Effect of Price Caps on Advertising to Physicians: Evidence from the 340b Drug Pricing Program," NBER Working Papers, National Bureau of Economic Research, Inc, number 32249, Mar.
• Iuliana OBREJA & Adriana MANOLICĂ, 2024, "Beyond The Hashtag: Exploring The Multifaceted World Of Bookstagram," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, volume 33, issue 1, pages 578-586, July.
• Iuliana Obreja & Adriana Manolica, 2024, "Mapping the Evolution of Book Influencers: A Bibliometric Journey," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 476-482, August.
• Denisa Adriana Dragoi, 2024, "Cognitive Systems in Branding: Linking Neuromarketing, Emotions, and Subliminal Persuasion to Customer Choices through the IMPACT Method," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 378-386, December.
• Montserrat Guillen & Miguel Santolino & Xenxo Vidal-Llana, 2024, "Desigualdad de la incertidumbre económica subjetiva y perspectivas económicas individuales durante la pandemia
  [Inequality of subjective economic uncertainty and individual economic prospects in the pandemic period]," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, volume 37, pages 1-18, June, DOI: https://doi.org/10.46661/rev.metodo.
• Emerson Wagner Mainardes & Julio Simão Santos, 2024, "The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation," Corporate Reputation Review, Palgrave Macmillan, volume 27, issue 4, pages 299-314, November, DOI: 10.1057/s41299-023-00173-z.
• Ologunebi, John & Taiwo, Ebenezer & All, Kazeem, 2024, "Digital Consumer Behavior in E-commerce: A Study of Amazon and Temu's Customer Purchase Decision-Making Processes in the UK and the USA," MPRA Paper, University Library of Munich, Germany, number 123096, Dec.
• Iuliana Obreja, 2024, "Bookstagram Tours: Redefining Social Media Marketing in the Publishing Industry in Romania," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, volume 27, issue 87, pages 24-32, March.
• Yasmine Rhazaoui & Edin Güçlü Sözer & Mustafa Emre Civelek & Adnan Veysel Ertemel, 2024, "The Mediator Role of Brand Image in the Effect of Product Knowledge on Brand Loyalty: A Study on Mobile Phone Brands," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 15, issue 3, pages 211-227.
• Spyridon Mamalis & Irene Kamenidou & Glykeria Fourkioti, 2024, "Winery Features Considered Significant for Visiting Choice," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_52.
• Irene Kamenidou & Aikaterini Stavrianea & Spyridon Mamalis, 2024, "Male Cohort Differences Based on Religious Memorable Tourism Experiences," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & George Cassar, "Recent Advancements in Tourism Business, Technology and Social Sciences", DOI: 10.1007/978-3-031-54338-8_59.
• Joshua C. Chang & Munkhsoyol Bayardalai, 2024, "A Sustainability Perspective-The Influence of Green Marketing on Mongolian Consumer Attitudes," Advances in Management and Applied Economics, SCIENPRESS Ltd, volume 14, issue 6, pages 1-10.
• Mir Kanan Mansurzada & Bahman Huseynli, 2024, "Determinants of consumer buying decisions: Evidence from Azerbaijani coffee shop market," Upravlenets, Ural State University of Economics, volume 15, issue 4, pages 81-91, September, DOI: 10.29141/2218-5003-2024-15-4-7.
• Irina Yovcheva, 2024, "Impact Of Digital Agriculture For The Organic Foods’ And Drinks’ Assortment In Retail Chains Of Stores," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 99-108.
• Kanimozhi G. & Sengottuvel C., 2024, "Customer Value and Sustainable Choice Behaviour in Social Commerce," Economics, Sciendo, volume 12, issue 3, pages 75-94, DOI: 10.2478/eoik-2024-0021.
• Rajh Sunčana Piri & Rajh Edo & Horvat Sandra, 2024, "Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach," Zagreb International Review of Economics and Business, Sciendo, volume 27, issue 1, pages 231-252, DOI: 10.2478/zireb-2024-0011.
• Mario Fraculj & Sara Brkanic & Diana Plantic Tadic, 2024, "The Integrated Marketing Communication in Croatian Companies," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 22, issue 4, pages 401-414.

2023

• Elena BOSTÄ‚NICÄ‚ & Åžtefan-Claudiu CÄ‚ESCU & Călin-Petrică VEGHEÅž & OlguÅ£a-Anca ORZAN, 2023, "Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 3, pages 37-44, September.
• Kristian PENTUS, 2023, "A systematic review of food product conjoint analysis research," Access Journal, Access Press Publishing House, volume 4, issue 3, pages 480-502, July, DOI: 10.46656/access.2023.4.3(11).
• Bui Thi Nhi & Tran The Nam & Nguyen Thi Thuy & Nguyen Kieu Oanh & Le Thi Thanh Trang, 2023, "Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 39-53, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.
• Nguyen Phan Quynh Huong & Ha Minh Tri, 2023, "Religiosity to green purchase under emotional and greenwashing factors," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 13, issue 2, pages 97-113, DOI: 10.46223/HCMCOUJS.econ.en.13.2.2569.
• Bùi Thị Ngọc Bé & Huỳnh Quốc Huy, 2023, "Ảnh hưởng của quảng cáo bắt chước lan truyền đến ý định chia sẻ quảng cáo lên mạng xã hội: Vai trò của cảm giác phấn khích và nhu cầu nhận thức," TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, volume 18, issue 5, pages 127-140, DOI: 10.46223/HCMCOUJS.econ.vi.18.5.2130.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Environment In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 168-172.
• Daniel Boldureanu & Gabriela Boldureanu & Mihaela Mihai, 2023, "Analysis Of The Marketing Mix In A Medical Center," Management Strategies Journal, Constantin Brancoveanu University, volume 60, issue 2, pages 173-178.
• Milorad Jovović & Nikola Mišnić & Bojan Pejović & Marija Mijušković, 2023, "Customer Satisfaction and Switching Intentions of Banking Services End-Users in Montenegro," Journal of Central Banking Theory and Practice, Central bank of Montenegro, volume 12, issue 1, pages 45-56.
• Beata Meyer, 2023, "Use of Green and Water Areas in the Process of City Image Creation on the Example of Szczecin," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 553-562.
• S.Sarifah Radiah Shariff, 2023, "Conceptualising Loyalty Benefits as the Relational benefits perceived by Malaysian Automotive manufacturers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number gjbssr634, Jun, DOI: https://doi.org/10.35609/gjbssr.202.
• Tri Palupi Robustin, 2023, "E-ServQual role in Creating Consumer Trust towards Shopee Marketplace during the Covid-19 Pandemic ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr316, Jun, DOI: https://doi.org/10.35609/jmmr.2023..
• Rahinah Ibrahim, 2023, "Tailoring Marketing to Young Chinese Car Buyers: Leveraging Automotive Cultural Experiences and Behavioral Personalities ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr319, Sep, DOI: https://doi.org/10.35609/jmmr.2023..
• Danie Ferreira, 2023, "Marketing Political Parties: Political Branding Elements and Voters' Preference: A Hypothesised Model ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr320, Dec, DOI: https://doi.org/10.35609/jmmr.2023..
• Sara Slamić Tarade, 2023, "Discovering the Significance of Sports Footwear Brands through Text Analysis ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr326, Dec, DOI: https://doi.org/10.35609/jmmr.2023..
• Taoufiq Dadouch & Bouchra Bennani & Malika Haoucha, 2023, "Consumer Acceptance of Mobile Shopping Apps, From Basic Apps to AI-Conversational Apps: A Literature Review," Post-Print, HAL, number hal-04194657, Aug, DOI: 10.5281/zenodo.8299494.
• Elena Bostanica & Elena Goga & Mihai Orzan, 2023, "Exploring Barriers to Adoption of AR filters on Social Media," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 1, pages 570-576, August.
• Bruno F. Abrantes & Rana Basit Ali, 2023, "Perception of brand globalness and localness: the role of brand competence in stereotype-building and value consciousness," Journal of Marketing Analytics, Palgrave Macmillan, volume 11, issue 4, pages 722-737, December, DOI: 10.1057/s41270-023-00246-2.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 118771, Oct.
• Ologunebi, John, 2023, "An analysis of customer retention strategies in e-commerce fashion business in the UK: A case study of Primark," MPRA Paper, University Library of Munich, Germany, number 119040, Nov.
• Ologunebi, John & Taiwo, Ebenezer, 2023, "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper, University Library of Munich, Germany, number 119205, Nov.
• Ologunebi, John, 2023, "The marketing strategy to increase Gen Z and Millennials' usability of Asda's website: A case study of ASDA Uk," MPRA Paper, University Library of Munich, Germany, number 119417, Dec.
• Gülsen Alkaç Özdemir, 2023, "Factors Affecting the Adoption of Mobile Banking Applications: A Research on Young Consumers (Mobil Bankacılık Uygulamalarının Benimsemesini Etkileyen Faktörler: Genç Tüketiciler Üzerinde Bir Araştırm," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 14, issue 3, pages 389-408.
• Clarisse Toniatti & Manuela Guerreiro & Carla Viana & Luís N. Pereira, 2023, "Emerging Branding Trends in the Post-COVID World," Journal of Tourism, Sustainability and Well-being, CinTurs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, volume 11, issue 2, pages 100-114.
• Mangirdas MorkÅ«nas & Marija Kotryna GriÅ¡manauskaiteË™, 2023, "What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?," IIM Kozhikode Society & Management Review, , volume 12, issue 2, pages 197-212, July, DOI: 10.1177/22779752231154645.
• Pamela Liana & Jan-Erik Jaensson & Goodluck Mmari, 2023, "Service quality dimensions as predictors of customer loyalty in mobile payment services: moderating effect of gender," Future Business Journal, Springer, volume 9, issue 1, pages 1-15, December, DOI: 10.1186/s43093-023-00277-2.
• Nenad Tomić & Zoran Kalinić & Violeta Todorović, 2023, "Using the UTAUT model to analyze user intention to accept electronic payment systems in Serbia," Portuguese Economic Journal, Springer;Instituto Superior de Economia e Gestao, volume 22, issue 2, pages 251-270, May, DOI: 10.1007/s10258-022-00210-5.
• José F. Navarro-Picado & Eduardo Torres-Moraga & Manuel Alonso Dos Santos & Brandon Mastromartino & James J. Zhang, 2023, "Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans," Review of Managerial Science, Springer, volume 17, issue 1, pages 209-232, January, DOI: 10.1007/s11846-021-00515-3.

2022

• Angela Madan & Mihai-Ioan RoÈ™ca & Adrian Apostol, 2022, "A Holistic Concept based on Modern Influential Techniques of Integrated Marketing Communication: A Country Image Model," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-90, November.
• Bulut DÜLEK, 2022, "Teknoloji Kabul Modeli Çerçevesinde Tüketicilerin Kripto Para Kullanım Niyetlerinin İncelenmesi," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, volume 6, issue 1, pages 313-334, August, DOI: https://doi.org/10.33399/biibfad.10.
• FUCIU Mircea & SERBAN Anca, 2022, "Internal Marketing And Human Resources Management - A Simple Relationship Or An In-Depth Synergic Effect?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 74, issue 4, pages 18-23, December, DOI: 10.56043/reveco-2022-0033.
• Stefan-Alexandru CATANA & Sorin-George TOMA, 2022, "Basics Of Marketing Simulations ? Markstrat Simulator," Management Strategies Journal, Constantin Brancoveanu University, volume 56, issue 2, pages 224-229.
• Jose Joel Cruz Tarrillo & Karla Liliana Haro Zea & Juan Jesús Soria Quijaite, 2022, "Revisión sistemática: situación actual de la personalidad de marca para el posicionamiento estratégico," Revista Tendencias, Universidad de Narino, volume 23, issue 1, pages 315-340.
• Rakesh Ahlawat & Mandeep Ghai & Sanjeev Garg, 2022, "Factors Influencing Restaurant Selection In The Covid-19 Era: A Study Of Consumer Preferences In India," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 70-84.
• Bahman Huseynli, 2022, "Examining the Relationship Between Brand Value, Energy Production and Economic Growth," International Journal of Energy Economics and Policy, Econjournals, volume 12, issue 3, pages 298-304, May.
• Emil Velinov & Helena Cetlova & Andrea Cizku & Zdenek Bednarcik & Iryna Leroy, 2022, "Analysis of the Differences in Using Online Marketing Tools for Measuring its Effectiveness in the Segment of Small and Medium-Sized Companies in the Czech Republic," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4, pages 3-35.
• Richard Fedorko, 2022, "Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jber219, Mar, DOI: https://doi.org/10.35609/jber.2022..
• Sriti Mayang Sari, 2022, "Implementation of Interior Branding in Retail Interior Design," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr289, Mar, DOI: https://doi.org/10.35609/jmmr.2022..
• Tatsuya Kimura, 2022, "New Customer Satisfaction Index for the Japanese Market: From Net Promoter Score to Promoter Score Japan ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr300, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Ihil S. Baron, 2022, "Understanding the effect of cosmetics brand perception, halal label, and product composition on habitual buying behaviour through perceived price ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr301, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Nurul Labanihuda Abdull Rahman, 2022, "A Review and Bibliometric Analysis of Online Food Delivery by Using Scopus Database ," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr303, Sep, DOI: https://doi.org/10.35609/jmmr.2022..
• Ayanda Deliwe, 2022, "Creating consumer awareness of green products through the 6Ps of societal marketing," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr308, Dec.
• Bouacheria Kebir & Salhi Tarik, 2022, "
  [The Algerian public banks in the era of the digital transformation]," Post-Print, HAL, number hal-03904959, Dec.
• BARTOSOVA Simona & POLIACIKOVA Eva & MUSOVA Zdenka, 2022, "Consumers´ Perception of Responsible Companies and Using of Cause-Related Marketing in their CSR Practice," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
• Savica Dimitrieska & Andrijana Bojadzievska Danevska & Elena Parnardzieva Stanoevska, 2022, "Customers’ Satisfaction From E-Banking: The Case Of The North Macedonia," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 1, pages 96-106, DOI: 10.37708/em.swu.v19i1.8.
• Savica Dimitrieska & Tanja Efremova, 2022, "Problems Of The Generational Marketing," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 19, issue 2, pages 48-56, DOI: 10.37708/em.swu.v19i2.6.
• Akhilesh Bajaj & Wray Bradley & Li Sun, 2022, "Proximity to broad bond rating change and managerial ability," International Journal of Disclosure and Governance, Palgrave Macmillan, volume 19, issue 4, pages 430-443, December, DOI: 10.1057/s41310-022-00148-2.
• Niros, Meletios & Giannakis, Damian & Niros, Angelica, 2022, "Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions," MPRA Paper, University Library of Munich, Germany, number 114331, May.
• Merve Ozecan & Esra Arikan, 2022, "An Integrative Model on User Satisfaction and Continuance Intention for Using M-Banking," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 3, pages 465-482.
• Mehak Rehman, 2022, "Impact of Customers’ Attitude Towards and Behavioural Intention to Shop at Brick-and-Mortar Stores: Moderating Role of Gender," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 13, issue 3, pages 483-503.
• Valentina Mucunska Palevska & Mijalce Gjorgievski & Todor Stojcevski, 2022, "The Relationship Between Digital Transformation And Corporate Strategic Communications In Southern Eu Countries," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, volume 13, issue 2, pages 191-203.
• Djalel Eddine YAHIAOUI & Sami MANSOURI & Hadia ZARAA & Lynda FADEL, 2022, "The Participation of Value Co-creation in the Development of Electronic Commerce," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, volume 7, issue 3, pages 292-309, October.
• Anetta Pukas, 2022, "Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 20, issue 97, pages 95-108.
• Shengliang Zhang & Xinfeng Lin & Xiaodong Li & Ai Ren, 2022, "Service robots’ anthropomorphism: dimensions, factors and internal relationships," Electronic Markets, Springer;IIM University of St. Gallen, volume 32, issue 1, pages 277-295, March, DOI: 10.1007/s12525-022-00527-1.
• Irene Kamenidou & Spyridon Mamalis & Evangelia-Zoi Bara & Ifigeneia Mylona & Stavros Pavlidis, 2022, "Segmenting the Generation Z Cohort Based on Evaluation of Hotel’s Environmental Policy," Springer Proceedings in Business and Economics, Springer, in: Vicky Katsoni & Andreea Claudia Şerban, "Transcending Borders in Tourism Through Innovation and Cultural Heritage", DOI: 10.1007/978-3-030-92491-1_7.
• Nedeljković Ivana & Zlatanović Dejana & Marinković Veljko, 2022, "Effects of Customer Relationship Management on Organizational Performance," Economic Themes, Sciendo, volume 60, issue 2, pages 237-258, June, DOI: 10.2478/ethemes-2022-0014.
• Witek-Hajduk Marzanna Katarzyna & Grudecka Anna, 2022, "Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic†," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, volume 58, issue 2, pages 143-160, June, DOI: 10.2478/ijme-2022-0007.
• Kiczmachowska Ewa E., 2022, "The impact of the COVID-19 pandemic on peer-to-peer accommodation businesses: The case of Airbnb," Journal of Economics and Management, Sciendo, volume 44, issue 1, pages 286-314, January, DOI: 10.22367/jem.2022.44.12.
• Kiczmachowska Ewa E., 2022, "Revenue Management Practices in Peer-to-Peer Accommodation: The Case of Airbnb," Journal of Management and Business Administration. Central Europe, Sciendo, volume 30, issue 2, pages 135-152, June, DOI: 10.7206/cemj.2658-0845.78.
• Benarous Djamel & Al-Enezi Hamood & Louail Bilal, 2022, "The Impact of Social Media Sites on Developing Consistently among Students to Achieve Responsible Behaviour: A Field Study for Students of Northern Border University," Management, Sciendo, volume 26, issue 1, pages 36-62, January, DOI: 10.2478/manment-2019-0083.
• Ledinger Stefan, 2022, "Sales Process as a Service (SPAS): Development and Validation of an Extension to the Shortened Selling Orientation – Customer Orientation (SOCO) Score (SOCO-SPAS)," Naše gospodarstvo/Our economy, Sciendo, volume 68, issue 4, pages 28-42, December, DOI: 10.2478/ngoe-2022-0021.

2021

• Gimeno-Arias, Fernando, 2021, "Participation of SME distributors in the gray market: An empirical analysis of Spanish firms," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, volume 5, issue 2, pages 372-372, September, DOI: 10.26784/sbir.v5i2.372.
• Mihai-Ioan ROȘCA & Angela MADAN & Horia BOIAN, 2021, "City Marketing – Bucharest Case Study," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 58-67, August.
• Andreea-Ioana Romonti-Maniu, 2021, "New Insights For The Zoom Platform–Motivations Behind Reuse Intention," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Emanuel Sanda, 2021, "Artificial Intelligence Applications And Impact On Consumers €“ With A View On Romanian Consumers’ Perceptions And Attitudes Related To Ai," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• Mihai-Ioan Rosca & Angela Madan, 2021, "Modern Approach Of Artistic And Persuasive Marketing Communication," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
• FUCIU Mircea, 2021, "The Consumer Profile Across The Generations From The Marketing Perspective," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, volume 73, issue 4, pages 18-27, December.
• Atharva Dange & Kavitha R Gowda & V R Srinidhi & D. Halaswamy, 2021, "Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, volume 24, issue 3, pages 77-94, DOI: 10.32725/acta.2021.013.
• Stefan Catana & Sorin-George Toma, 2021, "Retail industry - marketing strategies for the competitive business environment," Manager Journal, Faculty of Business and Administration, University of Bucharest, volume 33, issue 1, pages 7-14, May.
• Alexandra Giuliana ANDRONIC, 2021, "Consumer Behaviour In Purchasing Luxury Goods During Economic Crises," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 25, pages 9-14, May.
• Carlos Fernando Osorio-Andrade & Edwin Arango-Espinal & Carlos Alberto Arango-Pastrana, 2021, "eWOM en los tiempos de la COVID-19: un análisis empírico de marcas colombianas en Facebook," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 28-36, DOI: 10.18046/j.estger.2021.158.4267.
• Juan Camilo Mejía & Diego De la Rosa-Salazar & Hern�n Dar�o Huertas-Moreno, 2021, "Implicaciones de la COVID-19 sobre el marketing de servicios educativos: un estudio desde las motivaciones y estados de ánimo de universitarios en Colombia," Estudios Gerenciales, Universidad Icesi, volume 37, issue 158, pages 126-137, DOI: 10.18046/j.estger.2021.158.4271.
• Karen L. Orengo-Serra & Mar�a S�nchez-Jauregui, 2021, "Coping with earthquakes and COVID-19: A perspective of customer relationship management," Estudios Gerenciales, Universidad Icesi, volume 37, issue 159, pages 318-331, DOI: 10.18046/j.estger.2021.159.4435.
• Irene Gil-Saura & Mihaela Simona Moise & Mar�a Eugenia Ruiz-Molina, 2021, "Efectos de las prácticas verdes en la lealtad: propuesta de un modelo para el entorno hotelero colombiano," Estudios Gerenciales, Universidad Icesi, volume 37, issue 160, pages 425-438, DOI: 10.18046/j.estger.2021.160.4072.
• Luis Enrique David Tenorio, 2021, "Exposición de marca personal por medio de redes sociales," Revista Tendencias, Universidad de Narino, volume 22, issue 2, pages 107-129, DOI: 10.22267/rtend.212202.170.
• Maria Kmety Bartekova, 2021, "Creative industries in Slovakia and their pricing strategies as the part of their marketing mix," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, volume 16, issue 3, pages 21-30.
• Jordan Berginc, 2021, "The Need Recognition in Marketing of the Tailor-Made Furniture and Personalization Process of the Product through Design Management," Journal of Innovative Business and Management, DOBA Faculty, volume 13, issue 1, pages 40-49, DOI: 10.32015/JIBM/2021.13.1.40-49.
• Randheer Kokku, 2021, "Omni and Multi-Channel: Relationship with Utilitarian/Hedonic Benefits, Shopping Value and Channel Patronage," International Review of Management and Marketing, Econjournals, volume 11, issue 2, pages 11-22.
• Katarzyna Samek-Pres, 2021, "Social Media in Creating Enterprise Innovation: A Systematic Literature Review," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 813-829.
• Anna Borawska & Konrad Biercewicz & Mariusz Borawski & Jaroslaw Duda, 2021, "The Impact of Advertisements Placement in the Computer Game on the Effectiveness of Social Campaign Messages," European Research Studies Journal, European Research Studies Journal, volume 0, issue 2 - Part , pages 515-537.
• Christian Niemeier & Richard Pospisil, 2021, "The Effects of User Tracking and Behavioral Management on Online Prices: A Theoretical Approach," European Research Studies Journal, European Research Studies Journal, volume 0, issue 3 - Part , pages 386-398.
• Dorota Chmielewska-Muciek & Jacek Jakubczak & Patrycja Marzec-Braun, 2021, "Crisis Response Strategies and Themes during the COVID-19 Pandemic in EU Aviation, Airlines’ Executives Communication with Shareholders: A Content Analysis," European Research Studies Journal, European Research Studies Journal, volume 0, issue 4 - Part , pages 276-299.
• Runato A. Basa�es, 2021, "Work Engagement of Public Elementary School Teachers and Organizational Support," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr263, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Premruedee Jitkuekul, 2021, "Factors affecting Brand Loyalty on Green Product Consumption," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr264, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Shelley B Beck, 2021, "Assessing SME Perceptions of Using Green Social Media Marketing," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr269, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Fairuz Chowdhury, 2021, "The Impact of Culture on Impulse Buying Behavior in Bangladesh," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr270, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Wenny Pebrianti, 2021, "Online Relationship Marketing and Customer Loyalty Based on Signalling Theory," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr271, Mar, DOI: https://doi.org/10.35609/jmmr.2021..
• Costa Synodinos, 2021, "Generation Y students' purchase behaviour toward organic foods in South Africa," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr282, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Tan Pei Kian, 2021, "Consumer Purchase Intention for Organic Personal Care Product," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr283, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Nora Andira Brabo, 2021, "The Effect of Brand Page Commitment, Brand Awareness, Electronic Word Of Mouth and Brand Image on Purchase Intention of Xiaomi Smartphone on Social Media," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr285, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Richard Fedorko, 2021, "Gender Differences in the Perception of Selected Aspectsof Social Media as Part of Ecommerce Activities during a Pandemic," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr286, Dec, DOI: https://doi.org/10.35609/jmmr.2021..
• Nina Pološki Vokić & Vinko Mostarac, 2021, "Obilježja I Dimenzije Privlačnosti Poslodavaca Za Ekonomiste," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), volume 72, issue 3, pages 341-356, DOI: 10.32910/ep.72.3.1.
• Alicia De la Pena De Leon & Juan Bernardo Amezcua Nunez & Juana Maria Saucedo Soto & Victoria Sofia Garcia Estrada, 2021, "Alexa: I Need Some Privacy Alexa: Necesito Privacidad," Revista Global de Negocios, The Institute for Business and Finance Research, volume 9, issue 1, pages 83-93.
• Savica Dimitrieska & Tanja Efremova, 2021, "Loyalty Programs: Do Companies Really Make Consumers Loyal?," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, volume 9, issue 2, pages 23-32, DOI: 10.37708/ep.swu.v9i2.2.
• Adam Rudzewicz & Andrzej Kowalkowski, 2021, "Customer Manipulation In A Retail Outlet And The Customer'S Purchasing Decisions," OLSZTYN ECONOMIC JOURNAL, University of Warmia and Mazury in Olsztyn, Faculty of Economic Sciences, volume 16, issue 2, pages 279-293, December, DOI: https://doi.org/10.31648/oej.8218.
• Denisa Adriana Dragoi, 2021, "Facial Coding as a Neuromarketing Technique: An Overview," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 681-687, December.
• Denisa Adriana Dragoi, 2021, "Methods, Instruments and Scales Used for Country Image Measurement: A Literature Review," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 688-698, December.
• Liliana Gherghina, 2021, "Study on the Students’ Opinion on the Educational Offer of a Bachelor’s Degree Program in Business Administration," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 717-727, December.
• Liliana Gherghina, 2021, "The Opinion of Business Administration Graduates on the Skills Acquired During Undergraduate Studies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 728-736, December.
• Catalin Gradinaru & Sorin-George Toma & Stefan-Alexandru Catana, 2021, "Marketing Simulations in Education: A Brief Overview for the Markstrat Simulator," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, volume 0, issue 2, pages 737-742, December.
• Anna Gorska & Grzegorz Mazurek, 2021, "The effect of the CEO media coverage on corporate brand equity: evidence from Poland," Oeconomia Copernicana, Institute of Economic Research, volume 12, issue 2, pages 499-523, June, DOI: 10.24136/oc.2021.017.
• Sirin Gizem Kose & Ece Ozer Cizer, 2021, "The Relationship between Experiential Marketing, Customer Satisfaction and Customer Loyalty: A Research in the Smartphone Industry (Deneyimsel Pazarlamanın Müşteri Memnuniyeti ve Müşteri Sadakati ile," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 1, pages 219-232.
• Berrin Arzu Eren, 2021, "Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi (Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Cor," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 2, pages 419-442.
• Gamze Akcay & Erkan Ozdemir, 2021, "Consumer Cynicism towards The Service Sector: A Study in terms of Demographic Characteristics (Hizmet Sektörüne Yönelik Tüketici Sinizmi: Demografik Özellikler Açısından Bir Araştırma)," Business and Economics Research Journal, Bursa Uludag University, Faculty of Economics and Administrative Sciences, volume 12, issue 4, pages 855-870.
• Pouya Zargar & Panteha Farmanesh, 2021, "Satisfaction and Loyalty in Local Food Festival: Do Switching Barriers Matter?," SAGE Open, , volume 11, issue 4, pages 21582440211, October, DOI: 10.1177/21582440211050382.
• Barbara Mroz-Gorgon & Michael Haenlein, 2021, "Corporate Rebranding and Its Meaning – Theory Perspective (Rebranding korporacyjny i jego znaczenie – perspektywa teoretyczna)," Problemy Zarzadzania, University of Warsaw, Faculty of Management, volume 19, issue 91, pages 76-90.
• Stephan Hankammer & Robin Kleer & Frank T. Piller, 2021, "Sustainability nudges in the context of customer co-design for consumer electronics," Journal of Business Economics, Springer, volume 91, issue 6, pages 897-933, August, DOI: 10.1007/s11573-020-01020-x.
• Mauricy A. Motta-Filho, 2021, "Brand experience manual: bridging the gap between brand strategy and customer experience," Review of Managerial Science, Springer, volume 15, issue 5, pages 1173-1204, July, DOI: 10.1007/s11846-020-00399-9.
• Hayriye Sengun & Adnan Kara, 2021, "Cittaslow: Umbrella branding for Turkish cities," Upravlenets, Ural State University of Economics, volume 12, issue 3, pages 81-90, July, DOI: 10.29141/2218-5003-2021-12-3-7.
• Galkin Andrii & Zaytsev Vitaliy & Shyshkin Viktor & Obolentseva Larysa & Popova Yuliia, 2021, "Patterns of the Distribution of the Demand of End-Consumers among Retailers in the Zone of their Residence," Foundations of Management, Sciendo, volume 13, issue 1, pages 145-158, January, DOI: 10.2478/fman-2021-0011.
• Seretny Marek & Gaur Deepika & Sobczyk Katarzyna & Kaabour Maya, 2021, "Creating a New, Sustainable Mindset through Responsible Consumption: A Case Study of the International Chain of Sustainable Restaurants," Foundations of Management, Sciendo, volume 13, issue 1, pages 49-56, January, DOI: 10.2478/fman-2021-0004.
• Górska Anna M., 2021, "The True or the Idealized Self: How CEOs Build Their Personal Brands?," Journal of Management and Business Administration. Central Europe, Sciendo, volume 29, issue 1, pages 39-60, March, DOI: 10.7206/cemj.2658-0845.40.
• Špoljarić Anja, 2021, "Managing Crisis Communication Via Social Media," Naše gospodarstvo/Our economy, Sciendo, volume 67, issue 1, pages 23-32, March, DOI: 10.2478/ngoe-2021-0003.
• Shkulipa Lyudmyla, 2021, "Analysis of Impact of Changes in IFRSs on Convergence of Accounting Systems in World," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, volume 31, issue 3, pages 75-103, September, DOI: 10.2478/sues-2021-0015.
• Lamberz, Julia & Litfin, Thorsten, 2021, "Functional Quality of Service During Events: An Empirical Analysis," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb, "Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021", DOI: 10.54820/YJTC7325.
• Nina Angelovska & Sasho Josimovski, 2021, "Application of gamification as a driver for better business performances: case of Grouper," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, volume 19, issue 1, pages 132-145.

2020

• Mihai-Ioan RoÈ™ca & Angela Madan, 2020, "Advertising as a Motivator of Human Behavior – Theoretical Approach of Manipulation in Modern Society," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 132-138, August.
• Amadea Ruxandra Agapie & Gabriela Sîrbu, 2020, "Young Consumers Demand Sustainable and Social Responsible Luxury," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, volume 1, issue 1, pages 71-81, August.
• Muhammad Taqi, , "Development Of Brand Hate Through Electronic Marketing," Review of Socio - Economic Perspectives, Reviewsep, number 202070, DOI: https://doi.org/10.19275/RSEP096.
• Nina Pavlishyna & Liudmyla Kot, 2020, "The Preconditions For The Emergence And Drivers Of Marketplaces Development In E-Commerce," Baltic Journal of Economic Studies, Publishing house "Baltija Publishing", volume 6, issue 5, DOI: 10.30525/2256-0742/2020-6-5-137-147.
• Tatyana Netseva-Porcheva & Vasil Bozev, 2020, "Research on the Relation Between Company Pricing Objectives and Pricing Strategies," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 99-123.
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