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Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria

Author

Listed:
  • Tatyana Netseva-Porcheva

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The aim of the present article is to present the results from an empirical study on the use of the value-based pricing strategy by companies operating in Bulgaria. To achieve this goal, research has been done regarding the pricing strategies used by companies operating in Bulgaria with a focus on value-based pricing strategy; the opinion of CEOs/marketing directors/managers, etc. has been surveyed concerning the barriers to the use of the value-based strategy and their attitudes regarding the use of this strategy in the future.

Suggested Citation

  • Tatyana Netseva-Porcheva, 2020. "Value-Based Pricing Strategy: Results from an Empirical Study for Bulgaria," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
    • Handle: RePEc:nwe:iisabg:y:2020:i:1:p:71-82
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    More about this item

    Keywords

    value-based pricing strategy; barriers to the use of value-based pricing strategy;

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • D47 - Microeconomics - - Market Structure, Pricing, and Design - - - Market Design

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