IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2012-02-9.html
   My bibliography  Save this article

Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand

Author

Listed:
  • Chutinon Putthiwanit

    (International College, Dhurakij Pundit University, Thailand)

Abstract

With almost 10% of the world’s motorcycles in use in Thailand, this indicates that Thailand is a big market for motorcycle accessories in the world. This qualitative research aims to investigate consumer insight by using completion techniques (sentence completion and story completion). Three respondents were deployed by using accidental sampling. Respondents were recruited to complete questionnaires when they entered the motorcycle accessory shop and were reported as male, currently studying, and at least 12 years old. The research was conducted in a motorcycle accessory shop in Sakon Nakhon province, Thailand. From the results of the story completion tests, all participants agreed to take part in a promotion which gave a 10% discount for membership card holders. They came to the motorcycle accessory shop by the recommendation of friends (positive Word-Of-Mouth). Moreover, consumers are satisfied when a seller can give them information or suggestions on motorcycle accessories as well as providing good after-sales service. When motorcycle accessory shoppers are satisfied with a motorcycle accessory shop, they will return to the shop and hence demonstrate consumer loyalty.

Suggested Citation

  • Chutinon Putthiwanit, 2012. "Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand," International Review of Management and Marketing, Econjournals, vol. 2(2), pages 92-98.
  • Handle: RePEc:eco:journ3:2012-02-9
    as

    Download full text from publisher

    File URL: http://www.econjournals.com/index.php/irmm/article/download/179/107
    Download Restriction: no

    File URL: http://www.econjournals.com/index.php/irmm/article/view/179/107
    Download Restriction: no

    References listed on IDEAS

    as
    1. repec:pra:mprapa:33546 is not listed on IDEAS
    2. Putthiwanit, Chutinon & Ho, Shu-Hsun, 2011. "Buyer success and failure in bargaining and its consequences," MPRA Paper 33588, University Library of Munich, Germany.
    3. Putthiwanit, Chutinon & Vogler, Denis Marcel & Zhu, Jingling & Kincart, Andrew, 2011. "Exploring consumer’s insights in a unique Thai language course characteristics: the application of conjoint analysis technique," MPRA Paper 33589, University Library of Munich, Germany.
    4. Putthiwanit, Chutinon & Kincart, Andrew, 2011. "Effect of increase in allotted time on game playing performance: Case study of an online word game," MPRA Paper 35432, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Completion technique; Sentence completion; Story completion; Motorcycle; Motorcycle accessory; Motorcycle accessory shop;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2012-02-9. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ilhan Ozturk). General contact details of provider: http://www.econjournals.com .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.