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Ethical Consumerism in the 21st Century


  • Stefura Gabriela

    () (Universitatea Alexandru Ioan Cuza Iasi)


In a world where the global economy has suffered a great deal of changes and has encountered many obstacles, consumers and companies seem less concerned about ethics in their behaviour. Ethical consumerism regards issues as environmental friendly consumerism, fair-trade, morality and honesty. The paper presents a theoretical background of ethical behaviour from two perspectives, followed by factors of influence, typologies of consumers and causes of unethical behaviour, offering an up-to-date starting point for more thoroughgoing studies and some possible directions for further research

Suggested Citation

  • Stefura Gabriela, 2010. "Ethical Consumerism in the 21st Century," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1327-1331, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1327-1331

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    ethical consumerism; unethical behaviour; environment; morality;

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other


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