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Demografik Deðiþkenler ve Dizi Türünün Dizi Tanýtým Mecralarýna Etkisi Üzerine Bir Araþtýrma

Author

Listed:
  • Dilek PENPECE

    (Adana Bilim ve Teknoloji Üniversitesi, Adana Author-Name: Elife YILMAZ
    Adana Bilim ve Teknoloji Üniversitesi, Adana)

Abstract

Türkiye'de son dönemde ciddi seviyede ivme kazanan dizi sektörü, 50’den fazla ülkeye dizi ihracatý gerçekleþtirerek sektörünün ve dolayýsýyla iliþkili diðer sektörlerin de geliþimine katký saðlamaktadýr. Ancak senaryolar, oyuncularýn yeteneði ve ünü, sahne, dekor, kostüm, tasarým ve yayýn saati gibi birçok deðiþkeni göz önünde bulundurduðu gözlenen dizi ekibi dizilerin yayýndan kaldýrýlmasý durumu ile karþýlaþmaktadýrlar. Bu açýdan uzun süre yayýnda kalan ve ciddi oranda izleyici reytingi alan dizilerin oluþmasý ile ihracat potansiyelinin de geliþeceði düþünüldüðünde, dizi pazarlanmasý açýsýndan tanýtýmýn gerekliliði ortadadýr. Bu araþtýrmanýn amacý; izleyicilerin karþýlaþtýklarý dizi tanýtým mecralarýnýn neler olduðunu ortaya koyarak, onlarýn sosyo-demografik özellikleri, izledikleri dizi türleri ve karþýlaþtýklarý dizi tanýtým mecralarý arasýnda ne gibi farklýlýklar olduðunu belirlemektir. Bu amaca ulaþmak için gerçekleþtirilen saha araþtýrmasýnda, izleyicilerin karþýlaþtýklarý dizi tanýtým mecralarý ortaya koyularak; cinsiyet, yaþ ve eðitim durumu ile izlenen dizi türleri arasýnda anlamlý farklýlýk olduðu sonucuna ulaþýlmýþtýr. Benzer þekilde izleyicilerin cinsiyet, yaþ, eðitim durumu ile karþýlaþtýklarý dizi tanýtým mecralarýnýn bazýlarý arasýnda anlamlý farklýlýk vardýr.

Suggested Citation

  • Dilek PENPECE, 2014. "Demografik Deðiþkenler ve Dizi Türünün Dizi Tanýtým Mecralarýna Etkisi Üzerine Bir Araþtýrma," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 2(1), pages 1-10.
    • Handle: RePEc:eco:journ4:2014-01-2
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Dizi Tanýtým Mecralarý; Dizi Pazarlama; Ki-kare ve Uyum Analizi;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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