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Content
Undated material is presented at the end, although it may be more recent than other items
June 2025, Volume 22, Issue 2
- 217-238 When good meets fashion brand: from cause-related marketing to Gen Z loyalty
by Soumaya Mersni & Hechmi Najjar - 239-267 Endorsement model’s body size: advertising effectiveness to diet food purchase intention through digital celebrity credibility
by Purwanto Pur & Sri Rahayu & Mochamad Fatchurrohman - 269-293 Corporate social responsibility and marketing: scientific mapping of literature and future research
by Antonio Eliezer Raposo Junior & Carlos Anderson de Moura Rosa & Emerson Wagner Mainardes & Danilo Magno Marchiori - 295-325 Antecedents of the intention to buy animal welfare certified products: A study with brazilian consumers
by Sérgio Luís Castro Júnior & Eduardo Eugênio Spers & Hermes Moretti Ribeiro Silva & Iran José Oliveira Silva - 327-347 Performance analysis and scientific mapping of the literature on political marketing and brand: a systematic review
by Jiyoon An - 349-371 NGO’s religious affiliation and donation intent: the role of missionary alarm and manipulative intent
by Sergei Sevriugin & Ben Sheehan - 373-411 The nexus of scarcity and donation: exploring the interplay of construal of resources, well-being, trust, and efficacy in nonprofit fundraising
by Bahadır Ayar & Huriye Şebnem Burnaz - 413-437 How to constrain value co-destruction and enhance competitive advantage in higher education: the role of value orientation
by Antonio Eliezer Raposo Junior & Emerson Wagner Mainardes & Helena Maria Batista Alves - 439-463 On processes of cooptation of social enterprising agenda! the scale, dependency and financial viability traps
by Sazzad Parwez & Rajiv Ranjan - 465-488 How social media-based brand communities influence the choice intention of higher education institutions: the mediating role of brand attitude
by Ousama El-Merabet & Siham Kinani & Zouhair El-Merabet
March 2025, Volume 22, Issue 1
- 1-15 Frugal people give more? The moderating role of beneficiary number in eliciting donation intention
by Jappy P. Fanggidae - 17-51 Unravelling customer gratitude: navigating the literature and paving the way forward with the TCCM framework
by Karan Grover & Garima - 53-75 Investigating donor attitudes toward e-philanthropy crowdfunding platforms: a preliminary study in Saudi Arabia
by Samar Altarteer & Banan Bamoallem - 77-109 Understanding factors determining Chinese consumer’s willingness to eat cultured meat, insect, and plant-based proteins
by Meike Rombach & David Dean & Frank Vriesekoop & Bin Jiang & Zeyuan Zhou & Wendy Hao & Wim Koning - 111-133 Reorienting DMO efforts to improve sustainability and reduce the perceived crowding of tourists visiting a destination
by Paula Fierro-Rubio & Silvia Sanz-Blas & Daniela Buzova - 135-165 Predicting CRM patronage intentions based on Schwartz’s theory of human values: a large-sample study anchored on male fashion leadership
by Sujo Thomas & A. K. S. Suryavanshi & K. Bharath & Ritesh Patel & Viral Bhatt & Sudhir Pandey - 167-190 Countering activism from CSR beneficiaries: a typology of strategic responses for firms
by Amit Mahimkar & Edward Ramirez - 191-215 Public sector marketing: a systematic literature review and research agenda
by Aline Regina Santos & Juliane Pierri Ardigo & Anderson Sasaki Vasques Pacheco
December 2024, Volume 21, Issue 4
- 817-839 Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions
by Walter Wymer & Omneya Mokhtar Yacout - 841-862 Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers
by Paulo Duarte & Susana Costa Silva & Isabella Mangei & Joana Carmo Dias - 863-885 Motivations and inhibitors to blood donation
by Vera Silva Carlos & Ricardo Gouveia Rodrigues - 887-914 Framing the fourth sector – dystopia or future contours?
by Marisa R. Ferreira & Vítor Braga & María Isabel Sánchez-Hernández & Joana Gomes - 915-940 “Eat less Meat”: Beneficial for you and for the environment - integrating theory and practice to shape communications encouraging a decrease in meat consumption
by Magdalena Cismaru & Tudor Edu - 941-941 Correction to: “Eat less Meat”: Beneficial for you and for the environment ‑ integrating theory and practice to shape communications encouraging a decrease in meat consumption
by Magdalena Cismaru & Tudor Edu - 943-962 The moderating role of organizational sub-sectors on the relationship between CEO duality and nonprofit performance
by Ameen Ali Bin Afif & Zuaini Ishak & Norfaiezah Sawandi - 963-997 Strategies for urban cycling: an analysis through generalized analytic induction
by Cayetano Medina-Molina & Noemí Pérez-Macías & Sierra Rey-Tienda - 999-1025 The influence of taboo level on emotional versus rational user-generated messages
by Andinet Worku Gebreselassie & Roger Bougie - 1027-1055 The role of engagement in retaining volunteers
by Jose M. Lorente & Inés Küster & Natalia Vila - 1057-1080 Institutional trust as a driver of product boycotts in Europe
by Nuno Baptista & Maria Dos-Santos & Fernando Mata & Natacha Jesus-Silva - 1081-1098 Rendering misery or selling hope? The mechanism of imagery contrast effect in charitable appeal
by Han Wang & Chundong Zheng & Jiehang Song & Yanru Tang
September 2024, Volume 21, Issue 3
- 1-29 Pro-environmental behaviours of generation Z: A cross-cultural approach
by Israel-Javier Juma-Michilena & Maria-Eugenia Ruiz-Molina & Irene Gil-Saura & Sergio Belda-Miquel - 539-564 Do occupations matter in motivations to volunteer?
by Muge Ozman & Cédric Gossart & Nicolas Jullien - 565-594 Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method
by A. K. S. Suryavanshi & Viral Bhatt & Sujo Thomas & Ritesh Patel & Twinkle Trivedi - 625-643 Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements
by Hazal Duman Alptekin & Nihan Tomris Kucun & Merve Kurt & Behcet Yalin Ozkara - 645-658 Is roundup donation request always preferred: a case for checkout charity
by Neel Das & Lubna Nafees & Unal O. Boya & Anindita Das - 659-689 Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition
by Shruti Gupta & Meenakshi Handa - 691-712 Comparing corporate giving and individual giving: evidence from Chinese foundations
by Qun Wang & Daniel Boden - 713-734 Back to the roots of cause-related marketing – A systematic literature review of cooperation motives
by Sandra Stötzer & Katharina Kaltenbrunner - 735-756 The role of hashtags for non-profit causes: the #fridaysforfuture movement
by S Herrada-Lores & A Estrella-Ramón & M.M Gálvez-Rodríguez & M.A Iniesta-Bonillo - 757-787 Digital reforms in the Greek public sector: using block chain technologies and social media for open governance and value creation
by Panagiota Xanthopoulou & Ioannis Antoniadis & Vaggelis Saprikis - 789-816 Exploring the brand gratitude paradigm at BOP in the context of emerging markets
by Subhajit Bhattacharya & Arunava Dalal
June 2024, Volume 21, Issue 2
- 255-278 Perceived altruism in cause-related marketing
by Julia Maringoni Lopes & Cristela Maia Bairrada & Arnaldo Fernandes de Matos Coelho - 279-293 How brand familiarity influences advertising effectiveness of non-profit organizations
by Jesús García-Madariaga & Pamela Simón Sandoval & Ingrit Moya Burgos - 295-311 Fatalism and donation intention: who is more in control of their own life?
by Muhammed Bilgehan Aytaç - 313-339 The paradox of youth’s online political party brand engagement on Facebook: a congruity theory perspective
by Mohit Jamwal & Munish Saini & Saikat Banerjee - 341-369 Are advertising campaigns for water conservation in Latin America persuasive? A mixed-method approach
by Carolina Sánchez & Enrique Carlos Bianchi & Carla Rodriguez-Sanchez & Franco Sancho-Esper - 371-393 Managerial networking behavior for grant acquisition in nonprofits: an application of the behavioral reasoning theory (BRT)
by Debadutta Kumar Panda & Mahesh Ramalingam - 395-414 In-kind donations – peculiarities and challenges of product philanthropy
by Sandra Stötzer & Katharina Kaltenbrunner - 415-441 Advocating for mother nature: the roles of anthropomorphism, nature-evoked emotions and trust
by Jhanghiz Syahrivar & Siska Purnama Manurung & Genoveva Genoveva & Sonny Sonny & Dani Lukman Hakim & Yuling Wei - 443-478 Marketing sustainable tourism and its policies through community engagement- An Indian context
by Arbuda Sharma & Charru Hasti - 479-509 Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach
by Prasant Kumar Pandey & Naval Bajpai & Abhijeet V. Tiwari - 511-538 Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland
by Sonja Harken & Vanessa Mertins & Michael Urselmann
March 2024, Volume 21, Issue 1
- 1-25 Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic
by Passent Ibrahim Tantawi - 27-49 No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising
by Chundong Zheng & Huan Niu & Han Wang - 51-81 Verification of GPDS planning framework for social marketing: a Delphi method
by M. Bilal Akbar & Elizabeth Barnes - 83-106 Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt
by Soumya Singh & Sapna Singh - 107-129 Developing a framework for communications encouraging personal budgeting – a social marketing approach
by Magdalena Cismaru & Onur Akdaş - 131-154 Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions
by Pilar Fernández-Ferrín & Sandra Castro-González & Belén Bande & M. Mercedes Galán-Ladero - 155-176 Determinants of online social entrepreneurs’ brand loyalty: a value creation model
by Rasha Abdel Aziz ElNaggar & Rasha Hammad - 177-196 Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana
by Isaac Sewornu Coffie & Ernest Yaw Tweneboah-Koduah & Elikem Chosniel Ocloo & Atsu Nkukpornu & Adelaide Naa Amerley Kastner - 197-197 Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana
by Isaac Sewornu Coffie & Ernest Yaw Tweneboah-Koduah & Elikem Chosniel Ocloo & Atsu Nkukpornu & Adelaide Naa Amerley Kastner - 199-228 Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
by Ritesh Patel & Viral Bhatt & Sujo Thomas & Twinkle Trivedi & Sudhir Pandey - 229-254 Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness
by Vijaya & Ajit Yadav & Himendu Prakash Mathur
December 2023, Volume 20, Issue 4
- 693-720 The influence of enthusiasm and personal constraints on the intention to continue volunteering in an uncertain and turbulent environment
by Bernardinus Maria Purwanto & Rokhima Rostiani - 721-737 The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university
by Ali Kara & Deniz Zeren - 739-757 Determining consumers’ intent to purchase organic foods in emerging market: price perception affect in moderated mediation model
by Sefa Emre Yilmazel - 759-812 Customer satisfaction with electronic public services: An 18 years of systematic literature review
by Vita Nurul Fathya & Viverita Viverita & Sri Rahayu Hijrah Hati & Rifelly Dewi Astuti - 813-827 Modeling customer experience with public sector smartphone apps: a mixed methods study in the UAE
by Alia AlJanahi & Sanjai K. Parahoo - 829-852 Increasing donor’s perceived value from charitable involvement: a multi-segment approach to the American donor market
by Sandra Simas Graça - 853-873 The body dissatisfaction role in the adoption of compulsive healthy eating behaviors
by Susana C. Silva & Maher Georges Elmashhara & Maria Inês Sousa - 875-903 The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction
by Basant Hassan Ali & Nadia Elaref & Omneya Mokhtar Yacout - 905-926 Surviving Covid-19: what museums and cultural institutions can do to attract cultural tourists and get through the pandemic
by Rocco Palumbo - 927-945 Content is key to non-profit digital media strategy
by Isadora Sánchez-Torné & Francisco Javier Caro-González & Macarena Pérez-Suárez
September 2023, Volume 20, Issue 3
- 521-527 Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations
by M. Mercedes Galan-Ladero & Maria Sarmento & Susana Marques - 529-541 Social marketing’s relevance in helping the United Nations attain its SDGs
by Walter Wymer - 543-549 Creativity as the key to success—a plea for more guts in social marketing communication
by Answin Vilmar - 551-558 A human-to-human approach to social marketing for sustainability and development
by Reynaldo G. Rivera - 559-571 The role of social marketing in achieving the planet sustainable development goals (SDGs)
by Carla Rodriguez-Sanchez - 573-603 Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021)
by Ibe Delvaux & Wendy Broeck - 605-634 Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review
by Olavo Pinto & Beatriz Casais - 635-658 An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
by Araceli Galiano-Coronil & Manuela Ortega-Gil & Belén Macías-Varela & Rafael Ravina-Ripoll - 659-659 Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
by Araceli Galiano‑Coronil & Manuela Ortega-Gil & Belén Macías-Varela & Rafael Ravina-Ripoll - 661-692 Harnessing the power of social marketing for sustainable development
by Nathaly Aya Pastrana & Rafael Obregón
June 2023, Volume 20, Issue 2
- 269-287 The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectives
by Eunyoung Kim & Sung Eun Park - 289-318 Antecedents of the faithful’s loyalty
by Lisiane Costa Pereira & Emerson Wagner Mainardes & Silveli Cristo-Andrade - 319-339 No longer look down: investigating second-hand clothing purchase in Indonesia
by Jhanghiz Syahrivar & Kenny Kusuma & Randy Azhary Pahlevi & Yuling Wei & Chairy Chairy & Genoveva Genoveva - 341-366 Barriers to volunteering in the field of intellectual disability: a cluster analysis
by Soraia Cruz & Marisa Roriz Ferreira & Ana Borges & Beatriz Casais - 367-367 Correction to: Barriers to volunteering in the field of intellectual disability: a cluster analysis
by Soraia Cruz & Marisa Roriz Ferreira & Ana Borges & Beatriz Casais - 369-391 Celebrity appeal effectiveness in donating to the cause: Popular Culture vs. Religious Celebrities
by Adel A. Al-Wugayan - 393-425 Why do people donate online? A perspective from dual credibility transfer
by Betty Purwandari & Latifatul Khairiyah & Mardiana Purwaningsih & Achmad Nizar Hidayanto & Nur Fitriah Ayuning Budi & Kongkiti Phusavat - 427-445 Socially conscious consumer behavior: the role of ethical self-identity and priming
by Vanessa Hanel & Debra Z. Basil - 447-475 Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior
by Naman Sreen & Swetarupa Chatterjee & Seema Bhardwaj & Asmita Chitnis - 477-489 Public marketing to face wicked problems: theoretical essay for conceptual model construction
by Fernanda Rodrigues Siqueira & Carlos André Silva Müller & Fábio Rogério Morais - 491-520 Mapping the Cause-Related Marketing (CRM) field: document co-citation and bibliographic coupling approach
by Tejaswi Patil & Zillur Rahman
March 2023, Volume 20, Issue 1
- 1-23 Web-disclosure practices for transparency and the sustainability of non-profit organisations
by Ramesh Nair & Roshayani Arshad & Ruhaini Muda & Siti Aeisha Joharry - 25-64 Cause-related marketing: a systematic review of the literature
by Hina Yaqub Bhatti & M. Mercedes Galan-Ladero & Clementina Galera-Casquet - 65-84 Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information
by Irene Vilà & Carmen Valor & Raquel Redondo - 85-123 Elements that compose the non-profit BRAND orientation in an emerging country
by Lara Mendes Christ Bonella Sepulcri & Emerson Wagner Mainardes - 125-148 The current state of research of word-of-mouth in the health care sector
by Gerlinde Pauli & Sebastian Martin & Dorothea Greiling - 149-167 An online research approach for a dual perspective analysis of brand associations in art museums
by Silvia Ranfagni & Matilde Milanesi & Simone Guercini - 169-192 Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day”
by Sebastian Martin & Katharina Maria Hofer & Birgit Grüb - 193-223 The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
by Nic S Terblanche & Christo Boshoff & Debbie Human-Van Eck - 225-244 Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
by Alice Labban & Corinne Novell & Steven Bauer - 245-268 Using norm activation theory to understand intentions for collaborative consumption
by Soha Abutaleb & Noha El-Bassiouny & Sara Hamed
December 2022, Volume 19, Issue 4
- 649-673 Crisis mapping in the “senses” arena narratives
by Ioanna Karantza & Michael Chrissos Anestis & Sotirios Vlachakis - 675-689 Cuteness mediates the effect of happy facial expressions on empathy and charitable donations
by Hyunkyu Jang - 691-708 Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
by Sujo Thomas & Ashwin Jadeja & Krishnaba Vaghela & Richa Shreevastava - 709-735 The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products
by Arian Matin & Tornike Khoshtaria & Metin Marcan & Davit Datuashvili - 737-762 Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
by Swetarupa Chatterjee & Naman Sreen & Jyoti Rana & Amandeep Dhir & Pradip H. Sadarangani - 763-780 When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes
by Noelia Salido-Andres & Marta Rey-Garcia & Luis Ignacio Alvarez-Gonzalez & Rodolfo Vazquez-Casielles - 781-803 Consumer altruism and risk taking: why do altruistic consumers take more risks?
by Sudipta Mukherjee - 805-818 Do materialistic individuals donate less? Exploring the moderating effect of the need to belong in monetary donations to volunteering groups
by Francine Zanin Bagatini & E. R. D. Vaz & A. C. Petkowicz & K. Basso & J. Pauli - 819-834 Green offering: more the centrality, greater the scepticism
by R. V. ShabbirHusain - 835-859 What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
by Quang-An Ha & Phuong Nhi Nguyen Pham & Long Hoang Le
September 2022, Volume 19, Issue 3
- 447-474 Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach
by Onur Akdaş & Magdalena Cismaru - 475-503 Brand love and party preference of young political consumers (voters)
by Saikat Banerjee & Bibek Ray Chaudhuri - 505-505 Correction to: Brand love and party preference of young political consumers (voters)
by Saikat Banerjee & Bibek Ray Chaudhuri - 507-531 A structural evaluation of university identification
by Hulya Bakirtas & Vildan Gulpinar Demirci - 533-553 Would you like to donate your reward points today? Mental accounting and checkout charity
by Min Chung Han - 555-574 Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
by Michael Chrissos Anestis & Ioanna Karantza & Costas Assimakopoulos & Sotirios Vlachakis - 575-598 Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s
by Karen Hand & Rebecca Murphy & Malcolm MacLachlan & Stuart Colin Carr - 599-599 Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s
by Karen Hand & Rebecca Murphy & Malcolm MacLachlan & Stuart Colin Carr - 601-622 Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty
by Anita Kéri & Erzsébet Hetesi - 623-647 The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS
by Beatriz Casais & João F. Proença
June 2022, Volume 19, Issue 2
- 247-264 Blood donation barriers: How does donor profile affect them?
by Laura Romero-Domínguez & Josefa D. Martín-Santana & Agustín J. Sánchez-Medina & Asunción Beerli-Palacio - 265-287 Behavior as an approach to identifying target groups from a social marketing perspective
by Araceli Galiano Coronil - 289-308 Examining the impact of differing guilt advertising appeals among the Generation Z cohort
by Ronald Conlin & Steven Bauer - 309-332 Politics and social media: an analysis of factors anteceding voting intention
by Marcelo de-Oliveira & Claudio Marcio Almeida & Emerson Wagner Mainardes - 333-365 Segmentation of individual donors to charitable organizations
by Eric Kolhede & J. Tomas Gomez-Arias - 367-389 The social marketing paradox: challenges and opportunities for the discipline
by M. Bilal Akbar & Liz Foote & Alison Lawson & Jeff French & Sameer Deshpande & Nancy R. Lee - 391-412 Impact of CSR on non-financial performance and the mediating role of trust and reputation: Indian manufacturing employees’ perspectives
by Shilpee A. Dasgupta & Mayank Bhatia & Upasana Singh & Arghya Ray - 413-446 How corporate social responsibility perceptions affect employees’ positive behavior in the hospitality industry: moderating role of responsible leadership
by Said Id Bouichou & Lei Wang & Hafiz Muhammad Basit Feroz
March 2022, Volume 19, Issue 1
- 1-13 The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal
by Daniela Braga Soares & Bruno Barbosa Sousa - 15-36 The influence of PSA's likeability on children’s intentions to eat healthy food
by Valentina Nicolini & Fabio Cassia - 37-51 Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
by Kara Chan & Jingyuan Shi & Luisa Agante & Suzanna J. Opree & Thanaseelen Rajasakran - 53-75 Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research
by Ana C. Martinez-Levy & Dario Rossi & Giulia Cartocci & Marco Mancini & Gianluca Flumeri & Arianna Trettel & Fabio Babiloni & Patrizia Cherubino - 77-99 Competitive marketing strategies of churches in Ghana: a theoretical development
by Andrews Agya Yalley - 101-126 Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor
by Luis Camilo Ortigueira-Sánchez & Ana Lucía Cárdenas-Egúsquiza - 127-151 Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering
by Oscar Licandro & Stefanía Yapor & Patricia Correa - 153-166 Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior
by Wafa M’Sallem - 167-189 Social media capital and civic engagement: Does type of connection matter?
by Young-joo Lee - 191-217 Organizational commitment and professionalism to determine public satisfaction through good governance, public service quality, and public empowerment
by Rojikin Nor & A. Juli Andi Gani & Choirul Saleh & Fadillah Amin - 219-245 Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services
by Shahidul Islam & Nazlida Muhamad & Wardah Hakimah Sumardi
December 2021, Volume 18, Issue 4
- 467-469 The Political Portrait: Leadership, Image and Power, Edited by Luciano Cheles and Alessandro Giacone, ISBN: 9781138054233, Routledge, 368 pages. Hardback £120.00; E-Book £33.29 https://www.routledge.com/The-Political-Portrait-Leadership-Image-and-Power/Cheles-Giacone/p/book/9781138054233
by Darren G. Lilleker - 471-490 Volunteer engagement: drivers and outcomes on non-profits’ co-creation of value
by Manuel Matos & Teresa Fernandes - 491-521 Managing charity 4.0 with Blockchain: a case study at the time of Covid-19
by Adalberto Rangone & Luca Busolli - 523-552 Social networks in the non-profit sector: Social support practices
by Márcio Oliveira & José Oliveira & Ana Pinto Borges & João M. Lopes - 553-571 Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality
by Sohyun Bae - 573-574 Correction to: Holding an entity mind‑set deters consumption of recycled content products: the role of perceived product quality
by Sohyun Bae - 575-597 Congruence constructs as mediators of stereotypic image perceptions’ effect on student volunteering intention
by Jörg Lindenmeier & Christian Arnold & Adnan Zogaj & Dieter K. Tscheulin - 599-627 Exploring the notion of collaborative consumption in an emerging market: the use of netnography
by Soha Abutaleb & Noha El-Bassiouny & Sara Hamed - 629-657 A cross-cultural comparison of millennials’ engagement with and donation to nonprofits: a hybrid U&G and TAM framework
by Bela Florenthal & Manar Awad
September 2021, Volume 18, Issue 3
- 317-334 How a nonprofit organization delivers online accountability through social media
by Seyla Rizky Amelia & Miranti Kartika Dewi - 335-360 How permeable to cause-related marketing are millennials?
by Susana Costa e Silva & Paulo Duarte & Ana Filipa Lopes Marinho & Božidar Vlačić - 361-385 An integrative approach to the nexus of brand loyalty and corporate social responsibility
by Sonia Kataria & Vinod Kumar Saini & Ajay Kumar Sharma & Renu Yadav & Harpuneet Kohli - 387-401 The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator
by Madhurima Deb - 403-418 Addressing complex social problems with a multi-environmental stakeholder coalition
by Walter Wymer - 419-446 Public sector reputation and netpromoter score
by Vilma Luoma-aho & María José Canel & Juho Hakola - 447-466 Institutional theory, culture and value co-creation: how do they stick together in donation?
by Renata Klafke & André Torres Urdan & Simone R. Didonet & Maik Arnold
June 2021, Volume 18, Issue 2
- 171-186 Increasing citizen satisfaction with municipal services: the function of intangible factors
by Hanna Gendel-Guterman & Miriam Billig - 187-205 The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
by Enrique Carlos Bianchi & Gaspar Gracia Daponte & Leticia Pirard - 207-227 The influence of Public University library service quality and library Brand image on user loyalty
by Kojo Kakra Twum & Andrews Agya Yalley & Gloria Kakrabah-Quarshie Agyapong & Daniel Ofori - 229-253 They ought to do it too: Understanding effects of social information on donation behavior and mood
by Claire Teunenbroek & René Bekkers & Bianca Beersma - 255-272 Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior
by Min Chung Han - 273-293 Does youth civic engagement enhance social and academic performance?
by Ana Fernandes & Teresa Proença & Marisa R. Ferreira & Arminda Paço - 295-315 Engagement in social networks: a multi-method study in non-profits organizations
by Renata V. Klafke & Paulo M. Gomes & Demétrio Mendonça Junior & Simone R. Didonet & Ana M. Toaldo
March 2021, Volume 18, Issue 1
- 1-1 Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha
by Amparo Cervera-Taulet - 3-26 Integrating transactional and relationship marketing: a new approach to understanding destination loyalty
by José Manuel Hernández-Mogollón & Helena Alves & Ana María Campón-Cerro & Elide Di-Clemente - 27-55 On the relationship between online brand community and brand preference in political market
by Saikat Banerjee - 57-94 Examining social capital and online social support links: a study in online health communities facing treatment uncertainty
by N. Baptista & José Carlos Pinho & Helena Alves - 95-127 Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market
by Osaiga Felix Isibor & Edith Onowe Odia - 129-150 Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention
by Amel Chaabouni & Kaouther Jridi & Fatma Bakini - 151-169 Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
by Abdul Samad kakar & Nur Naha Abu Mansor & Roselina Ahmad Saufi
December 2020, Volume 17, Issue 4
- 391-407 Waste not: selling near-expired bread in Indonesia
by Chairy Chairy & Chandra Raharja & Jhanghiz Syahrivar & Mahjus Ekananda - 409-443 Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?
by Fatemeh Maleki & Seyed Mohsen Hosseini - 445-468 Identifying patterns of alumni commitment in key strategic relationship programmes
by Ilda Maria Pedro & Júlio Costa Mendes & Luís Nobre Pereira - 469-491 Alumni’s perceptions about commitment towards their university: drivers and consequences
by Ilda Maria Pedro & Júlio Costa Mendes & Luis Nobre Pereira & Bernardete Dias Sequeira - 493-507 An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others
by James J. Zboja & Ralph W. Jackson & Marsha Grimes-Rose - 509-526 Nomological validation of Villa Castaño’s socially responsible consumption scale
by Azamussan Syed & Munuswamy Shanmugam - 527-547 How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers
by Cheng Hong & Cong Li
September 2020, Volume 17, Issue 3
- 255-276 Capture the hearts to win the minds: cause-related marketing in Egypt
by Rana Essam Shazly & Abeer A. Mahrous - 277-288 Does online media self-regulate consumption behavior of INDIAN youth?
by Varun Nayyar & Roopali Batra - 289-315 Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association
by Mercè Sala-Rios & Teresa Torres-Solé & Mariona Farré-Perdiguer - 317-330 Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement
by Hyun Ju Jeong & Jihye Kim - 331-352 Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site
by Sebastian Martin & Birgit Grüb - 353-373 Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
by Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior - 375-389 Content is king but context is queen: how involvement facilittes the impact of website
by Saad A. Alhoqail & Kristopher Floyd
June 2020, Volume 17, Issue 2
- 135-157 Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
by Susana Costa e Silva & Paulo Duarte & Joana César Machado & Carla Martins - 159-181 Entrepreneurship in nonprofit organizations: a systematic review of the literature
by Rozélia Laurett & Arminda Maria Finisterra Paço & Anabela Rosario Leitão Dinis - 183-201 Volunteer Management of Local and National Nonprofit Organisations: an exploratory study from Turkey
by Muhammet Ali Tiltay & Mahmut Sami Islek - 203-224 Charity flea markets – an amalgamation of product philanthropy and volunteering
by Sandra Stötzer & René C. Andeßner & Sarah Scheichl - 225-236 Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective
by Sujo Thomas & Sonal Kureshi - 237-252 Marketing social marketing theory to practitioners
by Tatiana Levit & Magdalena Cismaru
March 2020, Volume 17, Issue 1
- 1-21 I-ENTRE-U: an individual entrepreneurial orientation scale for teachers and researchers in higher education institutions
by Teresa Felgueira & Ricardo Gouveia Rodrigues - 23-40 Social innovation: a systematic literature review and future agenda research
by Francisco Adro & Cristina I. Fernandes - 41-58 Web disclosure of institutional information in nonprofit organizations: an approach in Portuguese charities
by Amélia Carvalho & Marisa R. Ferreira & Sandra Lima - 59-75 How to measure the impact of social innovation initiatives?
by Jorge Cunha & Paul Benneworth - 77-96 Social innovation and social entrepreneurship: discovering origins, exploring current and future trends
by Luís Farinha & João Renato Sebastião & Carlos Sampaio & João Lopes - 97-120 The social innovation Momentum: a qualitative analysis of governance and funding processes
by Tânia Martins & Alexandra Braga & Vítor Braga & Marisa R. Ferreira