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Content
September 2018, Volume 15, Issue 3
- 253-314 The impact of strategic vs. tactical cause-related marketing on switching intention
by Sara Osama Hassan & Ehab Mohamed AbouAish - 315-332 Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes
by Dong Jenn Yang - 333-352 Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece
by Iordanis Kotzaivazoglou & Leonidas Hatzithomas & Eirini Tsichla - 353-370 Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners
by Elena Kossmann & Mónica Gómez-Suárez - 371-391 Fostering organizational change through co-production. Insights from an Italian experience
by Rocco Palumbo & Stefania Vezzosi & Paola Picciolli & Alessandro Landini & Carmela Annarumma & Rosalba Manna - 393-411 Increasing charitable donation intentions with preliminary importance ratings
by Russell N. James - 413-429 Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute
by Eduardo Dias Coutinho & Paulo Roberto Costa Vieira - 431-431 Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil
by Gustavo Rosa Borges & Maria José Carvalho Souza Domingues & Rita de Cássia da Silveira Cordeiro
June 2018, Volume 15, Issue 2
- 127-141 Communicating green fashion across different cultures and geographical regions
by Corinna Dickenbrok & Luis F. Martinez - 143-160 Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil
by Alexandre dos Santos Cerqueira & Emerson Wagner Mainardes - 161-187 Consumer perceptions and corporate social responsibility: what we know so far
by Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri - 189-204 Why Canadians give to charity: an extended theory of planned behaviour model
by Robert Mittelman & José Rojas-Méndez - 205-234 Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention
by Milad Kalantari Shahijan & Sajad Rezaei & Vinitha Padmanabhan Guptan - 235-252 Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution
by Ana Teixeira & Marisa R. Ferreira & Aldina Correia & Vanda Lima
March 2018, Volume 15, Issue 1
- 1-8 How proof of previous donations influences compliance with a donation request: three field experiments
by Céline Jacob & Nicolas Guéguen & Gaëlle Boulbry - 9-24 Multichannel strategies in public services: levels of satisfaction and citizens’ preferences
by Manuel Rey-Moreno & Cayetano Medina-Molina & Ramón Barrera-Barrera - 25-47 Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions
by Jundong Hou & Chi Zhang & Robert Allen King - 49-66 License to bully: rites of passage in higher education
by Ana Cristina Silva & Minoo Farhangmehr & Marjan Sara Jalali - 67-86 Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach
by Edouard Novatorov - 87-104 Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
by Nuno Tiago Baptista & Ricardo Gouveia Rodrigues - 105-126 Good deeds revisited: motivation and boundary spanning in formal volunteering
by Meike Rombach & Eunkyung Kang & Vera Bitsch
December 2017, Volume 14, Issue 4
- 409-426 An approach to market orientation in the basic units of public action
by Jon Morandeira Arca & Victoria De Elizagarate Gutiérrez & Irati Labaien Egiguren - 427-445 Evolution of a framework of co-creation in political marketing: select cases
by Shiksha Kushwah & Deep Shree & Mahim Sagar - 447-473 Place branding & place marketing 1976–2016: A multidisciplinary literature review
by Renaud Vuignier - 475-494 The relevance of cause-related marketing to post-purchase guilt alleviation
by Susana Costa e Silva & Carla Carvalho Martins - 495-512 Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective
by Charles Jebarajakirthy & Paramaporn Thaichon & Achchuthan Sivapalan - 513-533 Does corporate social responsibility contribute to strengthen brand equity? An empirical study
by Subhajit Bhattacharya - 535-565 Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement
by Luis Doña-Toledo & Teodoro Luque-Martínez & Salvador Barrio-García
September 2017, Volume 14, Issue 3
- 271-287 Toward a new conceptualization of health care services to inspire public health. Public national health service as a “common pool of resources”
by Rocco Palumbo - 289-320 Application of structural analysis for local development in the center region of Valle del Cauca, Colombia
by Verena González-Cabo & Luis Fernando Cruz-Caicedo & Magdalida Murgueitio & Edy Lorena Burbano-Vallejo & Eugenio Moreno - 321-340 Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations
by Larissa M. Sundermann & Silke Boenigk & Jurgen Willems - 341-357 Role of celebrity in cause related marketing
by N. Thamaraiselvan & B. Senthil Arasu & J. Daniel Inbaraj - 359-374 Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
by Walter Wymer & Mohammad Muzahid Akbar - 375-390 Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context
by José Luis Vázquez-Burguete & César Sahelices-Pinto & Ana Lanero-Carrizo - 391-407 The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions
by Tamás Józsa
June 2017, Volume 14, Issue 2
- 137-148 Improving the quality of empirical nonprofit research: the focal constructs and their measures
by Walter Wymer - 149-178 E-government: a citizen relationship marketing analysis (IRPN-D-16-00005)
by Bernd W. Wirtz & Linda Mory & Robert Piehler & Peter Daiser - 179-196 Socially responsible markets involved in the consumer-organization identification process
by Carmen Berné-Manero & Marta Pedraja-Iglesias & Pilar Ramo-Sáez - 197-215 Psychological distance and perceived consumer effectiveness in a cause-related marketing context
by Jeff Wiebe & Debra Z. Basil & Mary Runté - 217-251 Impact of students’ experiences on brand image perception: the case of Vietnamese higher education
by Vo Thi Ngoc Thuy & Hoang Doan Phuong Thao - 253-268 Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
by Carmen Pérez-Cabañero & Amparo Cervera-Taulet & Walesska Schlesinger - 269-270 Analysis of implementation intentions in healthy eating
by Irene Vilà
March 2017, Volume 14, Issue 1
- 1-18 Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
by Jayesh D. Patel & Dharmesh D. Gadhavi & Yupal S. Shukla - 19-34 Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study
by Walter Wymer & Sharyn R. Rundle-Thiele - 35-56 Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives
by Sebastian Martin - 57-71 Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China
by Ahmad Nawaz Zaheer & Audil Rashid - 73-93 Conceptualizing social entrepreneurship: perspectives from the literature
by João J. Ferreira & Cristina I. Fernandes & Marta Peres-Ortiz & Helena Alves - 95-111 Influencing factors on citizen safety perception: systems and broken windows theories
by Luis Camilo Ortigueira-Sánchez - 113-135 “Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
by Magdalena Cismaru & Kate Nimegeers
October 2016, Volume 13, Issue 3
- 203-222 Consumer responses to CSR in Indian banking sector
by Mobin Fatma & Zillur Rahman - 223-238 Investigating website appearance and usability effects on student satisfaction with the website: a descriptive analysis in three countries
by Luis Manuel Cerdá Suárez - 239-263 Voter empowerment for emerging democracies: Mobilising the marginalised in Peru
by Amos Owen Thomas - 265-287 Local e-government and user satisfaction with city portals – the citizens’ service preference perspective
by Bernd W. Wirtz & Oliver Tuna Kurtz - 289-317 Place branding research: a thematic review and future research agenda
by Alok Acharya & Zillur Rahman - 319-321 Measuring the influence of corporate social responsibility on consumer responses
by Mobin Fatma
July 2016, Volume 13, Issue 2
- 101-118 Can students’ satisfaction indexes be applied the same way in different countries?
by Ramón Álvarez Vaz & Danny Freira & Elena Vernazza & Helena Alves - 119-135 Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil
by Gustavo Borges & Maria José Domingues & Rita de Cássia Cordeiro - 137-149 University social responsibility as antecedent of students’ satisfaction
by José Luis Vázquez & Carlota L. Aza & Ana Lanero - 151-169 University social responsibility: a student base analysis in Brazil
by M. Isabel Sánchez-Hernández & Emerson W. Mainardes - 171-183 Measuring academic service performance for competitive advantage in tertiary education institutions: the development of the TEdPERF scale
by Francisco G. Rodríguez-González & Paulina Segarra - 185-201 The student’s choice based on consumer psychology: an analysis applied to higher education institutions of Brazil
by Solange Alfinito & Manoel Brod Siqueira & Claudio V. Torres
April 2016, Volume 13, Issue 1
- 1-13 Bifactor analysis of motivation for charity sport event participation
by Weisheng Chiu & Young-joo Lee & Doyeon Won - 15-36 The effect of the perceived value of cultural services on the quality of life
by Ida Ercsey & László Józsa - 37-47 Marriages don’t need to be made in heaven—effectively dovetailing profiles of denizens with marriage hopefuls in their countries of origin on matrimonial internet sites
by Mario J. Miranda - 49-68 Does meeting BBB accountability standards affect charitable giving? A study of New York Metropolitan area charities, replicated by a US national sample
by Greg Chen - 69-80 Developing social responsibility in Croatian Universities: a benchmarking approach and an overview of current situation
by Julia Perić & Anamarija Delić - 81-99 What motivates an individual to make donations of money and / or goods?
by Emerson Wagner Mainardes & Rozélia Laurett & Nívea Coelho Pereira Degasperi & Sarah Venturim Lasso
October 2009, Volume 6, Issue 2
- 99-108 Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework
by Edmund Goh - 109-118 Is children’s knowledge of fruit and vegetable recommendations related to their intakes?
by Simone Pettigrew & Melanie Pescud & Robert Donovan - 119-135 Keeping both the baby and the bathwater: scoping a new model of political marketing communication
by Jenny Lloyd - 137-149 Word of mouth marketing and international adoption agencies
by Kristen Posey & Deborah Layden & Barbara Neuby - 151-165 Generating emotions through cultural activities in museums
by Carmen Camarero-Izquierdo & María Garrido-Samaniego & Rebeca Silva-García - 167-180 The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living
by Janine Drummond & S. Wharf Higgins & Edwin Hubert - 181-183 Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals
by Jorge Riveros Sudy - 185-186 Contribution to social marketing and tax education in Brazil: An analysis of multiple case studies
by Albertina Santos de Lima - 187-188 Adam Werbach, Strategy for Sustainability. A Business Manifesto
by Arminda Paço - 189-191 Public policies for fostering entrepreneurship. A European perspective
by José Vázquez & María García
June 2009, Volume 6, Issue 1
- 1-9 Contemporary tendencies in development of sacred tourism in Bulgaria
by Blaga Stoykova - 11-33 University marketing directors’ views on the components of a university brand
by Rehnuma Ali-Choudhury & Roger Bennett & Sharmila Savani - 35-50 Epistemological evolution of corporate social responsibility in marketing
by Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez - 51-61 Competences versus risk reduction in higher education
by Zoltán Veres & Erzsébet Hetesi & Márton Vilmányi - 63-74 Organizational changes and dynamics of today’s foundations
by Luís Álvarez González & María Sanzo Pérez - 75-90 Quality dimensions in the public sector: municipal services and citizen’s perception
by Pablo Gutiérrez Rodríguez & José Vázquez Burguete & Roger Vaughan & Jonathan Edwards - 91-92 Planning and managing in territorios. The association “Cuatro Valles” (León)
by María Lázaro - 93-94 Public services marketing: casebook
by Helena Alves - 95-96 Creating value through relationships: A critical contribution from social marketing
by Susana Vasconcelos Marques - 97-98 Training and information in labour risk prevention
by María García-Miguélez
December 2008, Volume 5, Issue 2
- 89-116 Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
by George Zinkhan & Cara Peters & Candice Hollenbeck - 117-128 Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions
by Gillian Kemp & Lynne Eagle - 129-140 Determining the characteristics to profile the “green” consumer: an exploratory approach
by Arminda Finisterra do Paço & Mário Raposo - 141-166 Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico
by Berenice Maldonado-Hernández & Eva Conraud-Koellner & Luis Rivas-Tovar - 167-179 Stable development in Bulgarian regions—politics and realities
by Veneta Gaidardjieva - 181-191 Education service quality of a business school: former and current students’ evaluation
by Mirna Leko Šimić & Helena Čarapić - 193-194 Corporate social responsibility communication: image and identification with the company as antecedents of consumer behavior
by Rafael Currás-Pérez - 195-196 Learning within and between public–private partnerships
by Rein Jüriado - 197-199 Sustainable resource use and economic dynamics
by Helena Alves - 201-203 Using discrete choice experiments to value health and health care
by Ramón Álvarez-Esteban
June 2008, Volume 5, Issue 1
- 1-13 Implications of stakeholder concept and market orientation in the US nonprofit arts context
by Jasper Hsieh & Kerry Curtis & Anne Smith - 15-33 The importance of the NGO–municipal relations in developing local democracy. A case study of two Lithuanian municipalities
by Arvydas Guogis & Dangis Gudelis & Andrius Stasiukynas - 35-52 Statistic instruments for performance evaluation in the public sector. A case study for Romania
by Ani Matei & Lucica Matei - 53-69 Exploring the consumption of charity-linked products
by João Proença & Inês Pereira - 71-80 Hidden economy in the rural regions of Bulgaria
by Anton Marinov - 81-82 Internal marketing as a factor of success in new service development: an empirical approach
by María Sánchez Hernández - 83-84 Political marketing in Spain: analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament
by José Orosa - 85-86 Marketing in the public sector: a roadmap for improved performance
by José Vázquez & Pablo Gutiérrez - 87-88 Protocols on personnel management in local administration
by María García
December 2006, Volume 3, Issue 2
- 9-24 Marketing communications and protection motivation theory: Examining consumer decision-making
by Magdalena Cismaru & Anne Lavack - 25-40 E-Governance and public marketing tools for universities: A benchmarking proposal
by Mário Raposo & João Leitão & Arminda Paço - 41-58 Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts
by Jesús Cambra-Berdún & Jesús Cambra-Fierro - 59-78 Consumer’s behaviour in Cluj-Napoca city (Romania) under a public perspective
by Ioan Lazar & Dan Lazar & Diana Zagan-Zelter - 79-91 Motivations to volunteer: The role of altruism
by David Burns & Jane Reid & Mark Toncar & Jeffrey Fawcett & Cynthia Anderson
June 2006, Volume 3, Issue 1
- 9-15 Insights from a review of the literature on cause marketing
by Walter Wymer & Adrian Sargeant - 17-28 Why do managers give? Applying pro-social behaviour theory to understand firm giving
by Carmen Valor - 29-48 Investing in sustainability: Delusions and potential benefits of socially responsible investing
by Eric Keuleneer - 49-65 Experience and satisfaction of visitors to museums and cultural exhibitions
by María Rojas & María Camarero - 67-79 Cultural goods and laboratory experiments
by Massimo Castro - 81-92 Marketing communication in the Czech Republic and Slovakian localities: Ten years of the international projectcommunicating town
by Miroslav Foret & Věra Foretová
December 2005, Volume 2, Issue 2
- 9-21 The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis
by Rita Kottasz & Roger Bennett - 22-33 Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model
by Carol Yamamoto & James Dauer & Jeff Andreasen & Maury Collins - 34-49 A Model for valuation of government export promotion policies: An empirical analysis in the spanish context from a market oriented perspective
by Haydée Calderón & Teresa Fayós & Amparo Cervera - 50-69 Consumer values and fair-trade beliefs, attitudes and buying behaviour
by Patrick Pelsmacker & Wim Janssens & Caroline Mielants - 70-86 Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations
by Ioanna Papasolomou & Marlen Demetriou - 87-97 E-Government in Portugal: The case study of Porto city council
by João Manuel Proença - 98-112 Webquests: An educational support tool in public and non profit marketing
by Enrique López & Cristina Mendaña & Begoña González
June 2005, Volume 2, Issue 1
- 9-22 In your opinion, what makes a good judge? The study of public opinion through free answers in a survey
by Ramón Alvarez & Mercedes Ayuso & Mónica Bécue & Olga Valencia - 23-39 Developing a typology of membership schemes in the UK
by Alix Slater - 41-50 How multicultural in-store music promoting ethnic products can help integrate a pluralistic society
by Mario Miranda & Inka Havrila - 51-58 Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship
by Björn Walliser & Mathieu Kacha & Raluca Mogos-Descotes - 59-71 The individual behaviour in a public goods game
by Walid Hichri - 73-84 Estimation of median willingness to pay for a system of recreation areas
by Kimberly Rollins & Diana Dumitras - 85-95 Rural development strategies through rural tourism activities in romania: chance for an internal demand?
by Alexandru Naghiu & José Vázquez & Ivan Georgiev
December 2004, Volume 1, Issue 2
- 9-28 Laorientación al mercado de la universidad póblica: Un reto para el sistema Untversitario EspaÑol
by Carlos Blanco & Francisco Velázquez - 29-42 Barreras a la educación universitaria on-Line: Hacia una mejor comprensión desde una optica de marketing
by Ana Eusebio & Nora Cousté & Ma Partal - 43-56 Marketing social para el entorno sanitario: Una aplicación para los servicios de urgencias de los hospitales públicos
by Juan Miguel Rey Pino - 57-74 Antecedents and outcomes of service recovery perfomance in private healthcare: An empirical investigation
by Nicholas Ashill & Jayne Krisjanous & Janet Carruthers - 75-88 Building consumer/arts institution relationships: An exploratory study in contemporary art museums
by Juliette Passebois & Philippe Aurier - 89-100 La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
by Elisabeth Kastenholz & María Ladero & Clementina Casquet & Víctor Amaro - 101-111 Image transference from product branding to place branding: The case study of Marinha Grande Mglass
by António Zevedo - 113-124 The role of the regional tourist boards in the destination marketing policies. The case of the dolomites
by Mariangela Franch & Umberto Martini & Pier Inverardi & Federica Buffa - 125-133 Production, market and consumption of the agri-food products in Romania
by Emilian Merce
June 2004, Volume 1, Issue 1
- 9-34 Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing
by José Vézquez Burguete - 35-52 El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo
by Antonio Leal Jiménez - 53-73 Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición
by Amparo Taulet - 73-88 La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior
by Helena Alves & Mário Raposo - 89-109 La jerarquía de efectos clísica de alta involucraciín para la comprensión de la conducta de reciclaje considerando los valores de los consumidores
by Gonzalo DíaznMeneses & Asunción Beerli Palacio - 111-123 Contradicciones en la administración y la gestión sostenible de los espacios naturales. El parque nacional de los picos de Europa: óespacio real o inventado?
by María Gonzílez & Luis Pelayo - 125-137 El marketing y las organizaciones no lucrativas: El marketing con causa (MCC)
by Azucena Leguía & Pedro Valiño & María Alvarez & PgnPablo Rodréguez - 139-153 Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social
by Juan Franco