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Content
Undated material is presented at the end, although it may be more recent than other items
March 2021, Volume 18, Issue 1
- 1-1 Handbook of Research on Gender and Marketing (Edward Elgar Publishing Limited, 2019) edited by Susan Dobscha
by Amparo Cervera-Taulet - 3-26 Integrating transactional and relationship marketing: a new approach to understanding destination loyalty
by José Manuel Hernández-Mogollón & Helena Alves & Ana María Campón-Cerro & Elide Di-Clemente - 27-55 On the relationship between online brand community and brand preference in political market
by Saikat Banerjee - 57-94 Examining social capital and online social support links: a study in online health communities facing treatment uncertainty
by N. Baptista & José Carlos Pinho & Helena Alves - 95-127 Adherents’ switching behavior: exploring the push-pull-mooring framework in the Christian religious market
by Osaiga Felix Isibor & Edith Onowe Odia - 129-150 Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention
by Amel Chaabouni & Kaouther Jridi & Fatma Bakini - 151-169 Does organizational reputation matter in Pakistan’s higher education institutions? The mediating role of person-organization fit and person-vocation fit between organizational reputation and turnover intention
by Abdul Samad kakar & Nur Naha Abu Mansor & Roselina Ahmad Saufi
December 2020, Volume 17, Issue 4
- 391-407 Waste not: selling near-expired bread in Indonesia
by Chairy Chairy & Chandra Raharja & Jhanghiz Syahrivar & Mahjus Ekananda - 409-443 Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?
by Fatemeh Maleki & Seyed Mohsen Hosseini - 445-468 Identifying patterns of alumni commitment in key strategic relationship programmes
by Ilda Maria Pedro & Júlio Costa Mendes & Luís Nobre Pereira - 469-491 Alumni’s perceptions about commitment towards their university: drivers and consequences
by Ilda Maria Pedro & Júlio Costa Mendes & Luis Nobre Pereira & Bernardete Dias Sequeira - 493-507 An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others
by James J. Zboja & Ralph W. Jackson & Marsha Grimes-Rose - 509-526 Nomological validation of Villa Castaño’s socially responsible consumption scale
by Azamussan Syed & Munuswamy Shanmugam - 527-547 How to turn lurkers into donors? A study of online social support interactions between nonprofit organizations and their followers
by Cheng Hong & Cong Li
September 2020, Volume 17, Issue 3
- 255-276 Capture the hearts to win the minds: cause-related marketing in Egypt
by Rana Essam Shazly & Abeer A. Mahrous - 277-288 Does online media self-regulate consumption behavior of INDIAN youth?
by Varun Nayyar & Roopali Batra - 289-315 Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association
by Mercè Sala-Rios & Teresa Torres-Solé & Mariona Farré-Perdiguer - 317-330 Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement
by Hyun Ju Jeong & Jihye Kim - 331-352 Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site
by Sebastian Martin & Birgit Grüb - 353-373 Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
by Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior - 375-389 Content is king but context is queen: how involvement facilittes the impact of website
by Saad A. Alhoqail & Kristopher Floyd
June 2020, Volume 17, Issue 2
- 135-157 Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust
by Susana Costa e Silva & Paulo Duarte & Joana César Machado & Carla Martins - 159-181 Entrepreneurship in nonprofit organizations: a systematic review of the literature
by Rozélia Laurett & Arminda Maria Finisterra Paço & Anabela Rosario Leitão Dinis - 183-201 Volunteer Management of Local and National Nonprofit Organisations: an exploratory study from Turkey
by Muhammet Ali Tiltay & Mahmut Sami Islek - 203-224 Charity flea markets – an amalgamation of product philanthropy and volunteering
by Sandra Stötzer & René C. Andeßner & Sarah Scheichl - 225-236 Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective
by Sujo Thomas & Sonal Kureshi - 237-252 Marketing social marketing theory to practitioners
by Tatiana Levit & Magdalena Cismaru
March 2020, Volume 17, Issue 1
- 1-21 I-ENTRE-U: an individual entrepreneurial orientation scale for teachers and researchers in higher education institutions
by Teresa Felgueira & Ricardo Gouveia Rodrigues - 23-40 Social innovation: a systematic literature review and future agenda research
by Francisco Adro & Cristina I. Fernandes - 41-58 Web disclosure of institutional information in nonprofit organizations: an approach in Portuguese charities
by Amélia Carvalho & Marisa R. Ferreira & Sandra Lima - 59-75 How to measure the impact of social innovation initiatives?
by Jorge Cunha & Paul Benneworth - 77-96 Social innovation and social entrepreneurship: discovering origins, exploring current and future trends
by Luís Farinha & João Renato Sebastião & Carlos Sampaio & João Lopes - 97-120 The social innovation Momentum: a qualitative analysis of governance and funding processes
by Tânia Martins & Alexandra Braga & Vítor Braga & Marisa R. Ferreira - 121-133 Physical activity level as a booster of entrepreneurial intention: a social innovation approach
by Ricardo Rodrigues & Carla Susana Marques & Dulce Esteves & Rui Brás & Gina Santos & Ana Gouveia & Paulo Duarte & Paulo Pinheiro & Kelly O’Hara & Vanessa Marques
December 2019, Volume 16, Issue 2
- 147-171 Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics
by Päivikki Kuoppakangas & Kati Suomi & Jari Stenvall & Elias Pekkola & Jussi Kivistö & Tomi Kallio - 173-194 Consumer experience and the valued elements in the three phases of purchase of a cultural event
by Cátia Mendes Jesus & Helena Maria Batista Alves - 195-209 An exploratory study on perception of celebrity endorsement in public services advertising
by Kara Chan & Ting Zhang - 211-233 The impact of choice factors on international students’ loyalty mediated by satisfaction
by Dina Maria Amaro & Alzira Maria Ascensão Marques & Helena Alves - 235-253 Investigating antecedents of social innovation in public sector using a service ecosystem lens
by Sanjai K. Parahoo & Ahmed A. Al-Nakeeb - 255-292 Place branding and place marketing: a contemporary analysis of the literature and usage of terminology
by Navin Kumar & Rajeev Kumar Panda - 293-311 The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case
by Passent Tantawi & Heba Sadek - 313-334 The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity
by Andrew Robson & David Hart - 335-347 Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
by Shiwangi Singh & Sanjay Dhir
March 2019, Volume 16, Issue 1
- 1-22 Feeling emotions in the public performing arts sector: does gender affect?
by Berta Tubillejas-Andrés & Amparo Cervera-Taulet & Haydee Calderón García - 23-41 Current students as university donors?: determinants in college students’ intentions to donate and share information about university crowdfunding efforts
by Moonhee Cho & Laura L. Lemon & Abbey B. Levenshus & Courtney C. Childers - 43-60 Eating styles of young females in Azerbaijan
by Veronika Keller & Adrienn Dernóczy-Polyák & Rugiyya Alasgarova - 61-79 Come on feel the noise: the relationship between stakeholder engagement and viral messaging through an association’s Twitter use
by Erin K. Nelson - 81-102 Revisiting “the shotgun wedding of industry and academia”—empirical evidence from Finland
by Kati Suomi & Päivikki Kuoppakangas & Jari Stenvall & Elias Pekkola & Jussi Kivistö - 103-124 Healthy food purchasing behavior for children
by Atílio Peixoto Soares Júnior & Cátia Regina Franco Zucoloto & Olívia André & Emerson Wagner Mainardes - 125-145 Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study
by Rojalin Pradhan & Mahim Sagar & Tushar Pandey & Ishwar Prasad
December 2018, Volume 15, Issue 4
- 433-454 The moderating role of social themes in cause-related marketing advertisements
by Thamaraiselvan Natarajan & Daniel Inbaraj Jublee & Dharun Lingam Kasilingam & Gladys Stephen - 455-474 The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
by Jodie Kleinschafer & Mark Morrison & David Dowell - 475-495 Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America
by Thomas A. Burnham & Jeffrey A. Wong - 497-530 Place branding: revealing the neglected role of agro food products
by Celso Lopes & João Leitão & Juan Rengifo-Gallego - 531-552 Volunteers’ perspective on online volunteering - a qualitative approach
by Filipa Silva & Teresa Proença & Marisa R. Ferreira - 553-574 Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations
by Elisa Ricciuti & Francesca Calò - 575-589 Antecedents and consequences of perceived student employability in Qatar: parental perspective
by Rima Charbaji El-Kassem & Abdellatif Sellami & Elmogiera Fadlallh Elsaye Elawad - 591-607 Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
by Rita Ferreira Gomes & Beatriz Casais
September 2018, Volume 15, Issue 3
- 253-314 The impact of strategic vs. tactical cause-related marketing on switching intention
by Sara Osama Hassan & Ehab Mohamed AbouAish - 315-332 Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes
by Dong Jenn Yang - 333-352 Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece
by Iordanis Kotzaivazoglou & Leonidas Hatzithomas & Eirini Tsichla - 353-370 Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners
by Elena Kossmann & Mónica Gómez-Suárez - 371-391 Fostering organizational change through co-production. Insights from an Italian experience
by Rocco Palumbo & Stefania Vezzosi & Paola Picciolli & Alessandro Landini & Carmela Annarumma & Rosalba Manna - 393-411 Increasing charitable donation intentions with preliminary importance ratings
by Russell N. James - 413-429 Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute
by Eduardo Dias Coutinho & Paulo Roberto Costa Vieira - 431-431 Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil
by Gustavo Rosa Borges & Maria José Carvalho Souza Domingues & Rita de Cássia da Silveira Cordeiro
June 2018, Volume 15, Issue 2
- 127-141 Communicating green fashion across different cultures and geographical regions
by Corinna Dickenbrok & Luis F. Martinez - 143-160 Internal-market orientation and job satisfaction in the public sector: a case study of fire inspectors in Brazil
by Alexandre dos Santos Cerqueira & Emerson Wagner Mainardes - 161-187 Consumer perceptions and corporate social responsibility: what we know so far
by Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri - 189-204 Why Canadians give to charity: an extended theory of planned behaviour model
by Robert Mittelman & José Rojas-Méndez - 205-234 Marketing public and private higher education institutions: A total experiential model of international student’s satisfaction, performance and continues intention
by Milad Kalantari Shahijan & Sajad Rezaei & Vinitha Padmanabhan Guptan - 235-252 Students’ perceptions of corporate social responsibility: evidences from a Portuguese higher education institution
by Ana Teixeira & Marisa R. Ferreira & Aldina Correia & Vanda Lima
March 2018, Volume 15, Issue 1
- 1-8 How proof of previous donations influences compliance with a donation request: three field experiments
by Céline Jacob & Nicolas Guéguen & Gaëlle Boulbry - 9-24 Multichannel strategies in public services: levels of satisfaction and citizens’ preferences
by Manuel Rey-Moreno & Cayetano Medina-Molina & Ramón Barrera-Barrera - 25-47 Measuring trust damage in nonprofit marketing: the role of cognitive and emotional perceptions
by Jundong Hou & Chi Zhang & Robert Allen King - 49-66 License to bully: rites of passage in higher education
by Ana Cristina Silva & Minoo Farhangmehr & Marjan Sara Jalali - 67-86 Toward improving the quality of empirical public and nonprofit research: advocating for a pluralist methodological approach
by Edouard Novatorov - 87-104 Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust
by Nuno Tiago Baptista & Ricardo Gouveia Rodrigues - 105-126 Good deeds revisited: motivation and boundary spanning in formal volunteering
by Meike Rombach & Eunkyung Kang & Vera Bitsch
December 2017, Volume 14, Issue 4
- 409-426 An approach to market orientation in the basic units of public action
by Jon Morandeira Arca & Victoria De Elizagarate Gutiérrez & Irati Labaien Egiguren - 427-445 Evolution of a framework of co-creation in political marketing: select cases
by Shiksha Kushwah & Deep Shree & Mahim Sagar - 447-473 Place branding & place marketing 1976–2016: A multidisciplinary literature review
by Renaud Vuignier - 475-494 The relevance of cause-related marketing to post-purchase guilt alleviation
by Susana Costa e Silva & Carla Carvalho Martins - 495-512 Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective
by Charles Jebarajakirthy & Paramaporn Thaichon & Achchuthan Sivapalan - 513-533 Does corporate social responsibility contribute to strengthen brand equity? An empirical study
by Subhajit Bhattacharya - 535-565 Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement
by Luis Doña-Toledo & Teodoro Luque-Martínez & Salvador Barrio-García
September 2017, Volume 14, Issue 3
- 271-287 Toward a new conceptualization of health care services to inspire public health. Public national health service as a “common pool of resources”
by Rocco Palumbo - 289-320 Application of structural analysis for local development in the center region of Valle del Cauca, Colombia
by Verena González-Cabo & Luis Fernando Cruz-Caicedo & Magdalida Murgueitio & Edy Lorena Burbano-Vallejo & Eugenio Moreno - 321-340 Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations
by Larissa M. Sundermann & Silke Boenigk & Jurgen Willems - 341-357 Role of celebrity in cause related marketing
by N. Thamaraiselvan & B. Senthil Arasu & J. Daniel Inbaraj - 359-374 Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
by Walter Wymer & Mohammad Muzahid Akbar - 375-390 Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context
by José Luis Vázquez-Burguete & César Sahelices-Pinto & Ana Lanero-Carrizo - 391-407 The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions
by Tamás Józsa
June 2017, Volume 14, Issue 2
- 137-148 Improving the quality of empirical nonprofit research: the focal constructs and their measures
by Walter Wymer - 149-178 E-government: a citizen relationship marketing analysis (IRPN-D-16-00005)
by Bernd W. Wirtz & Linda Mory & Robert Piehler & Peter Daiser - 179-196 Socially responsible markets involved in the consumer-organization identification process
by Carmen Berné-Manero & Marta Pedraja-Iglesias & Pilar Ramo-Sáez - 197-215 Psychological distance and perceived consumer effectiveness in a cause-related marketing context
by Jeff Wiebe & Debra Z. Basil & Mary Runté - 217-251 Impact of students’ experiences on brand image perception: the case of Vietnamese higher education
by Vo Thi Ngoc Thuy & Hoang Doan Phuong Thao - 253-268 Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
by Carmen Pérez-Cabañero & Amparo Cervera-Taulet & Walesska Schlesinger - 269-270 Analysis of implementation intentions in healthy eating
by Irene Vilà
March 2017, Volume 14, Issue 1
- 1-18 Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
by Jayesh D. Patel & Dharmesh D. Gadhavi & Yupal S. Shukla - 19-34 Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study
by Walter Wymer & Sharyn R. Rundle-Thiele - 35-56 Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives
by Sebastian Martin - 57-71 Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China
by Ahmad Nawaz Zaheer & Audil Rashid - 73-93 Conceptualizing social entrepreneurship: perspectives from the literature
by João J. Ferreira & Cristina I. Fernandes & Marta Peres-Ortiz & Helena Alves - 95-111 Influencing factors on citizen safety perception: systems and broken windows theories
by Luis Camilo Ortigueira-Sánchez - 113-135 “Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
by Magdalena Cismaru & Kate Nimegeers
October 2016, Volume 13, Issue 3
- 203-222 Consumer responses to CSR in Indian banking sector
by Mobin Fatma & Zillur Rahman - 223-238 Investigating website appearance and usability effects on student satisfaction with the website: a descriptive analysis in three countries
by Luis Manuel Cerdá Suárez - 239-263 Voter empowerment for emerging democracies: Mobilising the marginalised in Peru
by Amos Owen Thomas - 265-287 Local e-government and user satisfaction with city portals – the citizens’ service preference perspective
by Bernd W. Wirtz & Oliver Tuna Kurtz - 289-317 Place branding research: a thematic review and future research agenda
by Alok Acharya & Zillur Rahman - 319-321 Measuring the influence of corporate social responsibility on consumer responses
by Mobin Fatma
July 2016, Volume 13, Issue 2
- 101-118 Can students’ satisfaction indexes be applied the same way in different countries?
by Ramón Álvarez Vaz & Danny Freira & Elena Vernazza & Helena Alves - 119-135 Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil
by Gustavo Borges & Maria José Domingues & Rita de Cássia Cordeiro - 137-149 University social responsibility as antecedent of students’ satisfaction
by José Luis Vázquez & Carlota L. Aza & Ana Lanero - 151-169 University social responsibility: a student base analysis in Brazil
by M. Isabel Sánchez-Hernández & Emerson W. Mainardes - 171-183 Measuring academic service performance for competitive advantage in tertiary education institutions: the development of the TEdPERF scale
by Francisco G. Rodríguez-González & Paulina Segarra - 185-201 The student’s choice based on consumer psychology: an analysis applied to higher education institutions of Brazil
by Solange Alfinito & Manoel Brod Siqueira & Claudio V. Torres
April 2016, Volume 13, Issue 1
- 81-99 What motivates an individual to make donations of money and / or goods?
by Emerson Wagner Mainardes & Rozélia Laurett & Nívea Coelho Pereira Degasperi & Sarah Venturim Lasso
October 2009, Volume 6, Issue 2
- 99-108 Public education and parents: eliciting salient beliefs using the theory of planned behaviour as a qualitative research framework
by Edmund Goh - 109-118 Is children’s knowledge of fruit and vegetable recommendations related to their intakes?
by Simone Pettigrew & Melanie Pescud & Robert Donovan - 119-135 Keeping both the baby and the bathwater: scoping a new model of political marketing communication
by Jenny Lloyd - 137-149 Word of mouth marketing and international adoption agencies
by Kristen Posey & Deborah Layden & Barbara Neuby - 151-165 Generating emotions through cultural activities in museums
by Carmen Camarero-Izquierdo & María Garrido-Samaniego & Rebeca Silva-García - 167-180 The healthy ecosystems, healthy people project: using social marketing to promote environmentally active living
by Janine Drummond & S. Wharf Higgins & Edwin Hubert - 181-183 Applying marketing in management and modernization strategies of public services: cases of study in South of Chile hospitals
by Jorge Riveros Sudy - 185-186 Contribution to social marketing and tax education in Brazil: An analysis of multiple case studies
by Albertina Santos de Lima - 187-188 Adam Werbach, Strategy for Sustainability. A Business Manifesto
by Arminda Paço - 189-191 Public policies for fostering entrepreneurship. A European perspective
by José Vázquez & María García
June 2009, Volume 6, Issue 1
- 1-9 Contemporary tendencies in development of sacred tourism in Bulgaria
by Blaga Stoykova - 11-33 University marketing directors’ views on the components of a university brand
by Rehnuma Ali-Choudhury & Roger Bennett & Sharmila Savani - 35-50 Epistemological evolution of corporate social responsibility in marketing
by Enrique Bigné Alcañiz & Alejandro Alvarado Herrera & Rafael Currás Pérez - 51-61 Competences versus risk reduction in higher education
by Zoltán Veres & Erzsébet Hetesi & Márton Vilmányi - 63-74 Organizational changes and dynamics of today’s foundations
by Luís Álvarez González & María Sanzo Pérez - 75-90 Quality dimensions in the public sector: municipal services and citizen’s perception
by Pablo Gutiérrez Rodríguez & José Vázquez Burguete & Roger Vaughan & Jonathan Edwards - 91-92 Planning and managing in territorios. The association “Cuatro Valles” (León)
by María Lázaro - 93-94 Public services marketing: casebook
by Helena Alves - 95-96 Creating value through relationships: A critical contribution from social marketing
by Susana Vasconcelos Marques - 97-98 Training and information in labour risk prevention
by María García-Miguélez
December 2008, Volume 5, Issue 2
- 89-116 Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
by George Zinkhan & Cara Peters & Candice Hollenbeck - 117-128 Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions
by Gillian Kemp & Lynne Eagle - 129-140 Determining the characteristics to profile the “green” consumer: an exploratory approach
by Arminda Finisterra do Paço & Mário Raposo - 141-166 Evaluation of the programs of environmental marketing in the Metropolitan Zone of the city of Mexico
by Berenice Maldonado-Hernández & Eva Conraud-Koellner & Luis Rivas-Tovar - 167-179 Stable development in Bulgarian regions—politics and realities
by Veneta Gaidardjieva - 181-191 Education service quality of a business school: former and current students’ evaluation
by Mirna Leko Šimić & Helena Čarapić - 193-194 Corporate social responsibility communication: image and identification with the company as antecedents of consumer behavior
by Rafael Currás-Pérez - 195-196 Learning within and between public–private partnerships
by Rein Jüriado - 197-199 Sustainable resource use and economic dynamics
by Helena Alves - 201-203 Using discrete choice experiments to value health and health care
by Ramón Álvarez-Esteban
June 2008, Volume 5, Issue 1
- 1-13 Implications of stakeholder concept and market orientation in the US nonprofit arts context
by Jasper Hsieh & Kerry Curtis & Anne Smith - 15-33 The importance of the NGO–municipal relations in developing local democracy. A case study of two Lithuanian municipalities
by Arvydas Guogis & Dangis Gudelis & Andrius Stasiukynas - 35-52 Statistic instruments for performance evaluation in the public sector. A case study for Romania
by Ani Matei & Lucica Matei - 53-69 Exploring the consumption of charity-linked products
by João Proença & Inês Pereira - 71-80 Hidden economy in the rural regions of Bulgaria
by Anton Marinov - 81-82 Internal marketing as a factor of success in new service development: an empirical approach
by María Sánchez Hernández - 83-84 Political marketing in Spain: analysis of the expenses and income of the different political formations in the campaigns for elections to General Spanish Parliament
by José Orosa - 85-86 Marketing in the public sector: a roadmap for improved performance
by José Vázquez & Pablo Gutiérrez - 87-88 Protocols on personnel management in local administration
by María García
December 2006, Volume 3, Issue 2
- 9-24 Marketing communications and protection motivation theory: Examining consumer decision-making
by Magdalena Cismaru & Anne Lavack - 25-40 E-Governance and public marketing tools for universities: A benchmarking proposal
by Mário Raposo & João Leitão & Arminda Paço - 41-58 Considerations and implications on the necessity of increasing efficiency in the public education system: The new public management (NPM) and the market orientation as reference concepts
by Jesús Cambra-Berdún & Jesús Cambra-Fierro - 59-78 Consumer’s behaviour in Cluj-Napoca city (Romania) under a public perspective
by Ioan Lazar & Dan Lazar & Diana Zagan-Zelter - 79-91 Motivations to volunteer: The role of altruism
by David Burns & Jane Reid & Mark Toncar & Jeffrey Fawcett & Cynthia Anderson
June 2006, Volume 3, Issue 1
- 9-15 Insights from a review of the literature on cause marketing
by Walter Wymer & Adrian Sargeant - 17-28 Why do managers give? Applying pro-social behaviour theory to understand firm giving
by Carmen Valor - 29-48 Investing in sustainability: Delusions and potential benefits of socially responsible investing
by Eric Keuleneer - 49-65 Experience and satisfaction of visitors to museums and cultural exhibitions
by María Rojas & María Camarero - 67-79 Cultural goods and laboratory experiments
by Massimo Castro - 81-92 Marketing communication in the Czech Republic and Slovakian localities: Ten years of the international projectcommunicating town
by Miroslav Foret & Věra Foretová
December 2005, Volume 2, Issue 2
- 9-21 The impact of ethnocentrism on perceived reputation and emotional liking of artworks: A comparative analysis
by Rita Kottasz & Roger Bennett - 22-33 Locating prospective patrons for nonprofit performing arts organizations: A new use of a statistical model
by Carol Yamamoto & James Dauer & Jeff Andreasen & Maury Collins - 34-49 A Model for valuation of government export promotion policies: An empirical analysis in the spanish context from a market oriented perspective
by Haydée Calderón & Teresa Fayós & Amparo Cervera - 50-69 Consumer values and fair-trade beliefs, attitudes and buying behaviour
by Patrick Pelsmacker & Wim Janssens & Caroline Mielants - 70-86 Cause-related marketing (CRM): Branding financial service organisations in cyprus by aligning CSR with business motivations
by Ioanna Papasolomou & Marlen Demetriou - 87-97 E-Government in Portugal: The case study of Porto city council
by João Manuel Proença - 98-112 Webquests: An educational support tool in public and non profit marketing
by Enrique López & Cristina Mendaña & Begoña González
June 2005, Volume 2, Issue 1
- 9-22 In your opinion, what makes a good judge? The study of public opinion through free answers in a survey
by Ramón Alvarez & Mercedes Ayuso & Mónica Bécue & Olga Valencia - 23-39 Developing a typology of membership schemes in the UK
by Alix Slater - 41-50 How multicultural in-store music promoting ethnic products can help integrate a pluralistic society
by Mario Miranda & Inka Havrila - 51-58 Legitimizing public authorities as sponsors: An inquiry into the factors related to the perception and memorization of their sponsorship
by Björn Walliser & Mathieu Kacha & Raluca Mogos-Descotes - 59-71 The individual behaviour in a public goods game
by Walid Hichri - 73-84 Estimation of median willingness to pay for a system of recreation areas
by Kimberly Rollins & Diana Dumitras - 85-95 Rural development strategies through rural tourism activities in romania: chance for an internal demand?
by Alexandru Naghiu & José Vázquez & Ivan Georgiev
December 2004, Volume 1, Issue 2
- 9-28 Laorientación al mercado de la universidad póblica: Un reto para el sistema Untversitario EspaÑol
by Carlos Blanco & Francisco Velázquez - 29-42 Barreras a la educación universitaria on-Line: Hacia una mejor comprensión desde una optica de marketing
by Ana Eusebio & Nora Cousté & Ma Partal - 43-56 Marketing social para el entorno sanitario: Una aplicación para los servicios de urgencias de los hospitales públicos
by Juan Miguel Rey Pino - 57-74 Antecedents and outcomes of service recovery perfomance in private healthcare: An empirical investigation
by Nicholas Ashill & Jayne Krisjanous & Janet Carruthers - 75-88 Building consumer/arts institution relationships: An exploratory study in contemporary art museums
by Juliette Passebois & Philippe Aurier - 89-100 La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
by Elisabeth Kastenholz & María Ladero & Clementina Casquet & Víctor Amaro - 101-111 Image transference from product branding to place branding: The case study of Marinha Grande Mglass
by António Zevedo - 113-124 The role of the regional tourist boards in the destination marketing policies. The case of the dolomites
by Mariangela Franch & Umberto Martini & Pier Inverardi & Federica Buffa - 125-133 Production, market and consumption of the agri-food products in Romania
by Emilian Merce
June 2004, Volume 1, Issue 1
- 9-34 Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing
by José Vézquez Burguete - 35-52 El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo
by Antonio Leal Jiménez - 53-73 Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición
by Amparo Taulet - 73-88 La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior
by Helena Alves & Mário Raposo - 89-109 La jerarquía de efectos clísica de alta involucraciín para la comprensión de la conducta de reciclaje considerando los valores de los consumidores
by Gonzalo DíaznMeneses & Asunción Beerli Palacio - 111-123 Contradicciones en la administración y la gestión sostenible de los espacios naturales. El parque nacional de los picos de Europa: óespacio real o inventado?
by María Gonzílez & Luis Pelayo