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Helena Baptista Alves

Personal Details

First Name:Helena
Middle Name:Baptista
Last Name:Alves
Suffix:
RePEc Short-ID:pal147
http://www.dge.ubi.pt/halves

Affiliation

Departamento de Gestão e Economia
Universidade da Beira Interior

Covilhã, Portugal
http://www.dge.ubi.pt/
RePEc:edi:dgubipt (more details at EDIRC)

Research output

as
Jump to: Working papers Articles Books Editorship

Working papers

  1. João Leitão & Helena Alves & Dina Pereira, 2016. "Open innovative governance, transparency and citizens´ quality of life: An application to Portuguese municipalities," Working Papers. Collection B: Regional and sectoral economics 1606, Universidade de Vigo, GEN - Governance and Economics research Network.
  2. Alves, Helena & Stepanova, Alexandra & Vázquez Burguete, José Luis, 2011. "Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments," Apas Papers 360, Academic Public Administration Studies Archive - APAS.
  3. Alves, Helena & Goncalves, Paulo, 2011. "An Analysis and List of Concepts of Social Marketing, Social Responsibility and Cause Related Marketing," Apas Papers 326, Academic Public Administration Studies Archive - APAS.
  4. Alves, Helena & Mainardes, Emerson Wagner & Raposo, Mario, 2011. "University Stakeholders: Identification and Classification by Importan ce," Apas Papers 330, Academic Public Administration Studies Archive - APAS.
  5. Alves, Helena & Mainardes, Emerson Wagner, 2010. "A Phenomenographic Analysis of the Social Marketing Concept," Apas Papers 93, Academic Public Administration Studies Archive - APAS.
  6. Alves, Helena & Dominigues, Maria Jose & Mainardes, Emerson, 2010. "The Attraction of Students to the Undergraduate Degree Course in Admin istration," Apas Papers 195, Academic Public Administration Studies Archive - APAS.
  7. Alves, Helena & Duarte, Paulo & Raposo, Mario, 2010. "Student Satisfaction During and After Higher Education Service Consump tion," Apas Papers 168, Academic Public Administration Studies Archive - APAS.
  8. Alves, Helena & Wagner Mainardes, Emerson, 2010. "Are we teaching social marketing properly?," Apas Papers 74, Academic Public Administration Studies Archive - APAS.
  9. Raposo, Mário & Alves, Helena, 2007. "A model of university choice: an exploratory approach," MPRA Paper 5523, University Library of Munich, Germany.
  10. Helena Alves & Mário Raposo, 2005. "La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior," HEW 0511004, University Library of Munich, Germany.
  11. Mario Raposo & Helena Alves, 2005. "Marketing Higher Education: Students’ Service Expectations," HEW 0511005, University Library of Munich, Germany.

Articles

  1. Orlando Lima Rua & Helena Alves, 2020. "Linking municipal Best Value and market performance: the Portuguese experience," Public Money & Management, Taylor & Francis Journals, vol. 40(2), pages 113-121, February.
  2. Eugénia de Matos Pedro & João Leitão & Helena Alves, 2020. "Bridging Intellectual Capital, Sustainable Development and Quality of Life in Higher Education Institutions," Sustainability, MDPI, vol. 12(2), pages 1-27, January.
  3. Dina Maria Amaro & Alzira Maria Ascensão Marques & Helena Alves, 2019. "The impact of choice factors on international students’ loyalty mediated by satisfaction," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 211-233, December.
  4. Cátia Mendes Jesus & Helena Maria Batista Alves, 2019. "Consumer experience and the valued elements in the three phases of purchase of a cultural event," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 173-194, December.
  5. Rosa, S. & Rebelo, P. & Silva, C.M. & Alves, H. & Carvalho, P.G., 2018. "Optimal control of the customer dynamics based on marketing policy," Applied Mathematics and Computation, Elsevier, vol. 330(C), pages 42-55.
  6. Carla Alexandra Barbosa Pereira & Helena Maria Batista Alves & João José Matos Ferreira, 2018. "Measurement of Customer’s Tacit Knowledge in Small Rural Lodgings," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1104-1122, December.
  7. João J. Ferreira & Cristina I. Fernandes & Marta Peres-Ortiz & Helena Alves, 2017. "Conceptualizing social entrepreneurship: perspectives from the literature," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(1), pages 73-93, March.
  8. Purificación Alcaide-Pulido & Helena Alves & Belén Gutiérrez-Villar, 2017. "Development of a model to analyze HEI image: a case based on a private and a public university," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(2), pages 162-187, July.
  9. Silva, César M. & Rosa, Silvério & Alves, Helena & Carvalho, Pedro G., 2016. "A mathematical model for the customer dynamics based on marketing policy," Applied Mathematics and Computation, Elsevier, vol. 273(C), pages 42-53.
  10. Alves, Helena & Fernandes, Cristina & Raposo, Mário, 2016. "Value co-creation: Concept and contexts of application and study," Journal of Business Research, Elsevier, vol. 69(5), pages 1626-1633.
  11. Ramón Álvarez Vaz & Danny Freira & Elena Vernazza & Helena Alves, 2016. "Can students’ satisfaction indexes be applied the same way in different countries?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(2), pages 101-118, July.
  12. Ferreira, João J.M. & Fernandes, Cristina I. & Alves, Helena & Raposo, Mário L., 2015. "Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model," Journal of Business Research, Elsevier, vol. 68(7), pages 1395-1403.
  13. Helena Alves & Arminda do Paço & Carla Roberto, 2015. "Influence of Internal Marketing on Organizational Commitment-Evidence from Care Institutions for the Elderly," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(2), pages 237-250.
  14. Alves, Helena, 2015. "UBICOOL - From Theory to Practice," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 3(3), pages 193-203.
  15. Emerson Mainardes & Mário Raposo & Helena Alves, 2014. "Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources," Public Organization Review, Springer, vol. 14(2), pages 159-171, June.
  16. Arminda do Pa�o & Helena Alves & Chris Shiel & Walter Leal Filho, 2013. "A multi-country level analysis of the environmental attitudes and behaviours among young consumers," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 56(10), pages 1532-1548, December.
  17. Helena Alves, 2013. "Co-creation and innovation in public services," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 671-682, May.
  18. Emerson Wagner Mainardes & Helena Alves & Mario Raposo, 2010. "An Exploratory Research on the Stakeholders of a University," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 1(1), pages 76-88, December.
  19. Helena Alves, 2010. "The measurement of perceived value in higher education: a unidimensional approach," The Service Industries Journal, Taylor & Francis Journals, vol. 31(12), pages 1943-1960, December.
  20. Helena Alves, 2009. "Public services marketing: casebook," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 93-94, June.
  21. Helena Alves & Mário Raposo, 2009. "The measurement of the construct satisfaction in higher education," The Service Industries Journal, Taylor & Francis Journals, vol. 29(2), pages 203-218, February.
  22. Mário Raposo & Helena Alves & Paulo Duarte, 2009. "Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index," Service Business, Springer;Pan-Pacific Business Association, vol. 3(1), pages 85-100, March.
  23. Helena Alves, 2008. "Sustainable resource use and economic dynamics," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 5(2), pages 197-199, December.
  24. Helena Alves & Mário Raposo, 2007. "Student Satisfaction Index in Portuguese Public Higher Education," The Service Industries Journal, Taylor & Francis Journals, vol. 27(6), pages 795-808, September.
  25. Helena Alves & Mário Raposo, 2004. "La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 73-88, June.

Books

  1. M. Mercedes Galan-Ladero & Helena M. Alves (ed.), 2019. "Case Studies on Social Marketing," Management for Professionals, Springer, number 978-3-030-04843-3, June.

Editorship

  1. International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

Featured entries

This author is featured on the following reading lists, publication compilations, Wikipedia, or ReplicationWiki entries:
  1. Portuguese Economists

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 7 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-EDU: Education (5) 2005-11-19 2005-11-19 2007-11-03 2011-07-27 2016-10-16. Author is listed
  2. NEP-MKT: Marketing (4) 2005-11-19 2007-11-03 2011-07-27 2011-07-27
  3. NEP-HRM: Human Capital and Human Resource Management (2) 2005-11-19 2007-11-03
  4. NEP-SOG: Sociology of Economics (2) 2005-11-19 2007-11-03
  5. NEP-CSE: Economics of Strategic Management (1) 2011-07-27
  6. NEP-EUR: Microeconomic European Issues (1) 2016-10-16
  7. NEP-HAP: Economics of Happiness (1) 2016-10-16
  8. NEP-HIS: Business, Economic and Financial History (1) 2011-07-27
  9. NEP-URE: Urban and Real Estate Economics (1) 2016-10-16

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