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La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior

Author

Listed:
  • Helena Alves

    (Universidade da Beira Interior)

  • Mário Raposo

    (Universidade da Beira Interior)

Abstract

Dada la importancia que la satisfacción y retención de los alumnos está adquiriendo últimamente para la supervivencia de las instituciones de enseñanza universitaria, varios investigadores han intentado encontrar formas fiables de medir esa satisfacción. Este artículo presenta una revisión de las formas tradicionales y más recientes de medir la satisfacción, con especial énfasis en los índices de satisfacción del cliente. Debido al hecho de que estos índices parecen representar las formas más fiables de medir el grado de satisfacción, se procedió al cálculo del índice de satisfacción del estudiante en la Universidade da Beira Interior (Portugal). Los resultados indicaron que la satisfacción de los alumnos en la Universidade da Beira Interior es de 54 en una escala de 1 a 100; y que esta Universidad deberá prestar especial atención a las variables imagen y valor percibido, por ser las variables que más contribuyeron a la formación del criterio de satisfacción de los alumnos en esta Universidad.

Suggested Citation

  • Helena Alves & Mário Raposo, 2005. "La Medición De La Satisfacción En La Enseñanza Universitaria: El Ejemplo De La Universidade Da Beira Interior," HEW 0511004, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwphe:0511004
    Note: Type of Document - pdf; pages: 15
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    References listed on IDEAS

    as
    1. Johnson, Michael D & Anderson, Eugene W & Fornell, Claes, 1995. "Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework," Journal of Consumer Research, Oxford University Press, vol. 21(4), pages 695-707, March.
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    Cited by:

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    2. Pop Ciprian Marcel & Băcilă Mihai Florin & Slevaș-Stanciu Clarisa Doriana, 2018. "Students’ Total Experience within a Romanian Public University," Marketing – from Information to Decision Journal, Sciendo, vol. 1(1), pages 29-40, January.

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    More about this item

    Keywords

    Medición de la Satisfacción; Enseñanza Universitaria; Índice de Satisfacción del alumno.;
    All these keywords.

    JEL classification:

    • A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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