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The measurement of perceived value in higher education: a unidimensional approach

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  • Helena Alves

Abstract

Higher education institutions increasingly need to establish long-term relationships with their clients through the provision of high-value services. Hence, understanding how the provision of education is viewed by recipients along with the means to reliably measure perceived value are both fundamental. This paper deals with perceived value as a higher order construct making recourse to a unidimensional approach. The results indicate that the perceived value construct can be measured with a high degree of robustness when incorporating the trade-off between price and quality and a comparison with other alternatives. The results also show that image is an important influence on perceived value and that satisfaction is the main consequence.

Suggested Citation

  • Helena Alves, 2010. "The measurement of perceived value in higher education: a unidimensional approach," The Service Industries Journal, Taylor & Francis Journals, vol. 31(12), pages 1943-1960, December.
    • Handle: RePEc:taf:servic:v:31:y:2010:i:12:p:1943-1960
    DOI: 10.1080/02642069.2011.550042
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    Citations

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    Cited by:

    1. Paul Kingsley & Taly Sharon, 2014. "Business and Academic Interests in the Maintenance of Standards in Online Higher Education," SAGE Open, , vol. 4(4), pages 21582440145, December.
    2. Rana Sabra, 2018. "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 73-88.
    3. Hiep-Hung Pham & Sue Ling Lai & Quan-Hoang Vuong, 2017. "The impacts of value, disconfirmation and satisfaction on loyalty: Evidence from international higher education setting," Working Papers CEB 17-035, ULB -- Universite Libre de Bruxelles.
    4. Marta Retamosa & Ángel Millán & Miguel Moital, 2020. "Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 57-77, May.
    5. Luis Doña-Toledo & Teodoro Luque-Martínez & Salvador Barrio-García, 2017. "Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 535-565, December.
    6. Vikrant Kaushal & Nurmahmud Ali, 2020. "University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 23(4), pages 254-266, November.
    7. Christopher Ardueser & Kruti Lehenbauer, 2020. "Traits of Effective Leaders: A Literature Review," Proceedings of the 19th International RAIS Conference, October 18-19, 2020 021al, Research Association for Interdisciplinary Studies.
    8. Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018. "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper 92356, University Library of Munich, Germany.
    9. Dastane, Omkar & Goi, Chai Lee & Rabbanee, Fazlul, 2023. "The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    10. Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018. "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, vol. 4(2), pages 67-79, November.

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