IDEAS home Printed from https://ideas.repec.org/a/taf/servic/v31y2010i12p1943-1960.html
   My bibliography  Save this article

The measurement of perceived value in higher education: a unidimensional approach

Author

Listed:
  • Helena Alves

Abstract

Higher education institutions increasingly need to establish long-term relationships with their clients through the provision of high-value services. Hence, understanding how the provision of education is viewed by recipients along with the means to reliably measure perceived value are both fundamental. This paper deals with perceived value as a higher order construct making recourse to a unidimensional approach. The results indicate that the perceived value construct can be measured with a high degree of robustness when incorporating the trade-off between price and quality and a comparison with other alternatives. The results also show that image is an important influence on perceived value and that satisfaction is the main consequence.

Suggested Citation

  • Helena Alves, 2010. "The measurement of perceived value in higher education: a unidimensional approach," The Service Industries Journal, Taylor & Francis Journals, vol. 31(12), pages 1943-1960, December.
  • Handle: RePEc:taf:servic:v:31:y:2010:i:12:p:1943-1960
    DOI: 10.1080/02642069.2011.550042
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/02642069.2011.550042
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/02642069.2011.550042?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vikrant Kaushal & Nurmahmud Ali, 2020. "University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 23(4), pages 254-266, November.
    2. Paul Kingsley & Taly Sharon, 2014. "Business and Academic Interests in the Maintenance of Standards in Online Higher Education," SAGE Open, , vol. 4(4), pages 21582440145, December.
    3. Christopher Ardueser & Kruti Lehenbauer, 2020. "Traits of Effective Leaders: A Literature Review," Proceedings of the 19th International RAIS Conference, October 18-19, 2020 021al, Research Association for Interdisciplinary Studies.
    4. Sugito, Sugito & Lubis, Arlina Nurbaity & Rini, Endang Sulistya & Absah, Yeni, 2018. "Influence of reference group indicators to the image of modern retail (case in Indonesia)," MPRA Paper 92356, University Library of Munich, Germany.
    5. Dastane, Omkar & Goi, Chai Lee & Rabbanee, Fazlul, 2023. "The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    6. Rana Sabra, 2018. "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 73-88.
    7. Hiep-Hung Pham & Sue Ling Lai & Quan-Hoang Vuong, 2017. "The impacts of value, disconfirmation and satisfaction on loyalty: Evidence from international higher education setting," Working Papers CEB 17-035, ULB -- Universite Libre de Bruxelles.
    8. Marta Retamosa & Ángel Millán & Miguel Moital, 2020. "Does the Type of Degree Predict Different Levels of Satisfaction and Loyalty? A Brand Equity Perspective," Corporate Reputation Review, Palgrave Macmillan, vol. 23(2), pages 57-77, May.
    9. Luis Doña-Toledo & Teodoro Luque-Martínez & Salvador Barrio-García, 2017. "Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 535-565, December.
    10. Sugito & Arlina Nurbaity Lubis & Endang Sulistya Rini & Yeni Absah, 2018. "Influence Of Reference Group Indicators To The Image Of Modern Retail (Case In Indonesia)," Junior Scientific Researcher, SC Research Publishing SRL, vol. 4(2), pages 67-79, November.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:servic:v:31:y:2010:i:12:p:1943-1960. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FSIJ20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.