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Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School

Author

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  • Rana Sabra

Abstract

This article seeks to understand the impact of different institutional characteristics on the decisionmaking process of grade 12 students deciding to enroll in a business school in Lebanon. Ten institutional characteristics are considered in this research, which surveyed 578 students across the country. The data was collected from both public and private schools, and is selective to grade 12 students interested in attending a business school after graduation. Our findings offer business school administrators and the marketing departments at universities important information with which to better focus their resources (people, money, time, etc.)

Suggested Citation

  • Rana Sabra, 2018. "Institutional Factors Influencing Lebanese Students’ Decision-Making Process In Choosing A Business School," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 10(1), pages 73-88.
    • Handle: RePEc:ibf:beaccr:v:10:y:2018:i:1:p:73-88
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    References listed on IDEAS

    as
    1. Verbeke, Wim & Roosen, Jutta, 2009. "Market Differentiation Potential of Country-of-origin, Quality and Traceability Labeling," Estey Centre Journal of International Law and Trade Policy, Estey Centre for Law and Economics in International Trade, vol. 10(01), pages 1-16.
    2. Hauser, John R & Wernerfelt, Birger, 1990. "An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(4), pages 393-408, March.
    3. The Editors, 2009. "Acknowledgement of Reviewers," Europe-Asia Studies, Taylor & Francis Journals, vol. 61(1), pages 185-186.
    4. Helena Alves, 2010. "The measurement of perceived value in higher education: a unidimensional approach," The Service Industries Journal, Taylor & Francis Journals, vol. 31(12), pages 1943-1960, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • I00 - Health, Education, and Welfare - - General - - - General
    • I20 - Health, Education, and Welfare - - Education - - - General
    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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