Stages in the Historical Evolution and the Concept of Public Sector Marketing: Reflections on Developments
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KeywordsMarketing concept; marketing historical evolution; theoretical developments; public sector marketing concept; public sector marketing historical e volution;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-07-27 (All new papers)
- NEP-HIS-2011-07-27 (Business, Economic & Financial History)
- NEP-MKT-2011-07-27 (Marketing)
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