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An Exploratory Research on the Stakeholders of a University


  • Emerson Wagner Mainardes
  • Helena Alves
  • Mario Raposo


Higher education institutions are undergoing a process of transformation. Their functions of teaching and research are being reassessed, with particular emphasis on the contribution they make to the welfare of their economic and social environment, be it the region, the country or the European Union (Jongbloed, Enders and Salerno, 2007). To this end, higher education institutions need to engage in profitable relationships with various stakeholders and incorporating their respective visions and purposes into their own management practices. Hence, higher education institutions need to identify these stakeholders and their needs before defining priorities and relational strategies for each entity. This way, the aim of this article is to identify main stakeholders in a higher education institution while confirms or disconfirms the need to include lower hierarchy levels for the correct identification.

Suggested Citation

  • Emerson Wagner Mainardes & Helena Alves & Mario Raposo, 2010. "An Exploratory Research on the Stakeholders of a University," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 1(1), pages 76-88, December.
  • Handle: RePEc:jfr:jms111:v:1:y:2010:i:1:p:76-88

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    References listed on IDEAS

    1. Jane Licata & Gary L. Frankwick, 1996. "University Marketing: A Professional Service Organization Perspective," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 1-16, July.
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    Cited by:

    1. repec:fan:rissri:v:html10.3280/riss2017-002008 is not listed on IDEAS
    2. Ivana Maric, 2013. "Stakeholder Analisys of Higher Education Institutions," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage:, vol. 11(2), pages 217-226.
    3. Emanuela Maria AVRAM, 2015. "Internal And External Communication In Higher Education Institutions," SEA - Practical Application of Science, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 8, pages 273-282, June.
    4. repec:ora:journl:v:1:y:2015:i:2:p:583-590 is not listed on IDEAS
    5. repec:cmj:seapas:y:2018:i:16:p:107-120 is not listed on IDEAS


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