An Exploratory Research on the Stakeholders of a University
Higher education institutions are undergoing a process of transformation. Their functions of teaching and research are being reassessed, with particular emphasis on the contribution they make to the welfare of their economic and social environment, be it the region, the country or the European Union (Jongbloed, Enders and Salerno, 2007). To this end, higher education institutions need to engage in profitable relationships with various stakeholders and incorporating their respective visions and purposes into their own management practices. Hence, higher education institutions need to identify these stakeholders and their needs before defining priorities and relational strategies for each entity. This way, the aim of this article is to identify main stakeholders in a higher education institution while confirms or disconfirms the need to include lower hierarchy levels for the correct identification.
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- Jane Licata & Gary L. Frankwick, 1996. "University Marketing: A Professional Service Organization Perspective," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 7(2), pages 1-16, July.
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