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Value co-creation: Concept and contexts of application and study


  • Alves, Helena
  • Fernandes, Cristina
  • Raposo, Mário


This study aims to identify the main perspectives and contexts of the usage of the term co-creation of value in business and management existing in the Web of Knowledge database. To do so, a bibliometric analysis identifies the articles that other authors cite the most, their citations, and co-citations, thus enabling the definition of networks of authors and journals along with their respective similarity (clusters). Content analysis enables the characterization of the clusters through the grouping of shared words and the respective content. The results suggest that out of the diverse approaches and fields that study co-creation, its logic as a driver of business innovation, the development of new products and services, the experience of consumers of brands and in co-creation processes are particularly prominent alongside co-creation as the foundation stone for market relationships. These results also show some gaps in the literature that need further research.

Suggested Citation

  • Alves, Helena & Fernandes, Cristina & Raposo, Mário, 2016. "Value co-creation: Concept and contexts of application and study," Journal of Business Research, Elsevier, vol. 69(5), pages 1626-1633.
  • Handle: RePEc:eee:jbrese:v:69:y:2016:i:5:p:1626-1633
    DOI: 10.1016/j.jbusres.2015.10.029

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    References listed on IDEAS

    1. Christos N. Pitelis & David J. Teece, 2010. "Cross-border market co-creation, dynamic capabilities and the entrepreneurial theory of the multinational enterprise," Industrial and Corporate Change, Oxford University Press, vol. 19(4), pages 1247-1270, August.
    2. repec:eee:joinma:v:23:y:2009:i:1:p:91-104 is not listed on IDEAS
    3. Zhang, Xiang & Chen, Rongqiu, 2008. "Examining the mechanism of the value co-creation with customers," International Journal of Production Economics, Elsevier, vol. 116(2), pages 242-250, December.
    4. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
    5. Oliveira, Pedro & von Hippel, Eric, 2011. "Users as service innovators: The case of banking services," Research Policy, Elsevier, vol. 40(6), pages 806-818, July.
    6. Ng, Irene C.L. & Maull, Roger & Yip, Nick, 2009. "Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry," European Management Journal, Elsevier, vol. 27(6), pages 377-387, December.
    7. Pitelis, Christos & Teece, David, 2009. "The (new) nature and essence of the firm," MPRA Paper 24317, University Library of Munich, Germany.
    8. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    9. Tynan, Caroline & McKechnie, Sally & Chhuon, Celine, 2010. "Co-creating value for luxury brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1156-1163, November.
    10. Jason Potts & John Hartley & John Banks & Jean Burgess & Rachel Cobcroft & Stuart Cunningham & Lucy Montgomery, 2008. "Consumer Co-creation and Situated Creativity," Industry and Innovation, Taylor & Francis Journals, vol. 15(5), pages 459-474.
    11. Nikolaus Franke & Martin Schreier, 2008. "Product uniqueness as a driver of customer utility in mass customization," Marketing Letters, Springer, vol. 19(2), pages 93-107, June.
    12. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
    13. repec:eee:touman:v:32:y:2011:i:2:p:207-214 is not listed on IDEAS
    14. Fournier, Susan & Avery, Jill, 2011. "The uninvited brand," Business Horizons, Elsevier, vol. 54(3), pages 193-207, May.
    15. Sharma, Arun & Sheth, Jagdish N., 2004. "Web-based marketing: The coming revolution in marketing thought and strategy," Journal of Business Research, Elsevier, vol. 57(7), pages 696-702, July.
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    Cited by:

    1. repec:eee:jbrese:v:84:y:2018:i:c:p:196-205 is not listed on IDEAS
    2. Barbara Aquilani & Cecilia Silvestri & Alessandro Ruggieri, 2016. "Sustainability, TQM and Value Co-Creation Processes: The Role of Critical Success Factors," Sustainability, MDPI, Open Access Journal, vol. 8(10), pages 1-23, October.
    3. Blanca Astrid Moreno & Haydée Calderón, 2016. "Comportamiento del consumidor en la co-creación de valor y su relación con la satisfacción en el entorno universitario: una aplicación a la Universidad de Ibagué (Colombia)," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 25(1), pages 203-217, December.
    4. repec:eee:jbrese:v:92:y:2018:i:c:p:242-249 is not listed on IDEAS


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