IDEAS home Printed from https://ideas.repec.org/a/eee/ijrema/v34y2017i1p46-67.html

Service-dominant logic 2025

Author

Listed:
  • Vargo, Stephen L.
  • Lusch, Robert F.

Abstract

During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2) has had foundational premises modified and added and (3) has been consolidated into a smaller set of core axioms. S-D logic can continue to advance over the next decade by moving toward further development of a general theory of the market and, even more broadly, to a general theory of value cocreation. To support this theory of the market requires developing more midrange theoretical frameworks and concepts of service exchange, resource integration, value cocreation, value determination, and institutions/ecosystems. These midrange theories can be partially informed by theories outside of marketing, including those under the rubrics of practice, evolutionary, complexity, ecological and structuration theories. Evidence-based research is also needed; opportunities exist in areas such as (1) strategy development and implementation (2) application of complexity economics and (3) the study of the service of cognitive mediators (assistants) as heuristic tools in complex service ecosystems. Additionally, opportunities exist for using S-D logic as a broader framework for the study of macromarketing, including ethics, economic, environmental and social sustainability, as well as public policy. For each of these, the further study of institutions and institutional arrangements, which facilitate coordination among actors in service ecosystems, is needed.

Suggested Citation

  • Vargo, Stephen L. & Lusch, Robert F., 2017. "Service-dominant logic 2025," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 46-67.
    • Handle: RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67
    DOI: 10.1016/j.ijresmar.2016.11.001
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167811615302007
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijresmar.2016.11.001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Halliday, Sue Vaux, 2016. "User-generated content about brands: Understanding its creators and consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 137-144.
    2. Beinhocker, Eric D., 2011. "Evolution as computation: integrating self-organization with generalized Darwinism," Journal of Institutional Economics, Cambridge University Press, vol. 7(3), pages 393-423, September.
    3. Bacile, Todd J. & Ye, Christine & Swilley, Esther, 2014. "From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 117-133.
    4. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
    5. Pierre-Yann Dolbec & Eileen Fischer, 2015. "Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(6), pages 1447-1468.
    6. Ying Liu & Sudha Ram & Robert F. Lusch & Michael Brusco, 2010. "Multicriterion Market Segmentation: A New Model, Implementation, and Evaluation," Marketing Science, INFORMS, vol. 29(5), pages 880-894, 09-10.
    7. Korkman, Oskar & Storbacka, Kaj & Harald, Bo, 2010. "Practices as markets: Value co-creation in e-invoicing," Australasian marketing journal, Elsevier, vol. 18(4), pages 236-247.
    8. Storbacka, Kaj & Brodie, Roderick J. & Böhmann, Tilo & Maglio, Paul P. & Nenonen, Suvi, 2016. "Actor engagement as a microfoundation for value co-creation," Journal of Business Research, Elsevier, vol. 69(8), pages 3008-3017.
    9. Leon Zurawicki, 2010. "Exploring the Brain," Springer Books, in: Neuromarketing, chapter 0, pages 1-53, Springer.
    10. David J. Hickson & Susan J. Miller & David C. Wilson, 2003. "Planned or Prioritized? Two Options in Managing the Implementation of Strategic Decisions," Journal of Management Studies, Wiley Blackwell, vol. 40(7), pages 1803-1836, November.
    11. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    12. Coase Ronald H & Wang Ning, 2011. "The Industrial Structure of Production: A Research Agenda for Innovation in an Entrepreneurial Economy," Entrepreneurship Research Journal, De Gruyter, vol. 1(2), pages 1-13, March.
    13. Gregorio Guitián, 2015. "Service as a Bridge between Ethical Principles and Business Practice: A Catholic Social Teaching Perspective," Journal of Business Ethics, Springer, vol. 128(1), pages 59-72, April.
    14. Tay, Nicholas S.P. & Lusch, Robert F., 2005. "A preliminary test of Hunt's General Theory of Competition: using artificial adaptive agents to study complex and ill-defined environments," Journal of Business Research, Elsevier, vol. 58(9), pages 1155-1168, September.
    15. FitzPatrick, Mary & Davey, Janet & Muller, Lisa & Davey, Howard, 2013. "Value-creating assets in tourism management: Applying marketing's service-dominant logic in the hotel industry," Tourism Management, Elsevier, vol. 36(C), pages 86-98.
    16. Rafael Ramírez, 1999. "Value co‐production: intellectual origins and implications for practice and research," Strategic Management Journal, Wiley Blackwell, vol. 20(1), pages 49-65, January.
    17. Wendy Hardyman & Kate L. Daunt & Martin Kitchener, 2015. "Value Co-Creation through Patient Engagement in Health Care: A micro-level approach and research agenda," Public Management Review, Taylor & Francis Journals, vol. 17(1), pages 90-107, January.
    18. Herbert A. Simon, 1978. "On How to Decide What to Do," Bell Journal of Economics, The RAND Corporation, vol. 9(2), pages 494-507, Autumn.
    19. Koskela-Huotari, Kaisa & Edvardsson, Bo & Jonas, Julia M. & Sörhammar, David & Witell, Lars, 2016. "Innovation in service ecosystems—Breaking, making, and maintaining institutionalized rules of resource integration," Journal of Business Research, Elsevier, vol. 69(8), pages 2964-2971.
    20. Shaw, Gareth & Bailey, Adrian & Williams, Allan, 2011. "Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry," Tourism Management, Elsevier, vol. 32(2), pages 207-214.
    21. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    22. Roland T. Rust & Ming-Hui Huang, 2014. "The Service Revolution and the Transformation of Marketing Science," Marketing Science, INFORMS, vol. 33(2), pages 206-221, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    2. María J. Quero & Montserrat Díaz-Méndez & Jose L. Ruiz-Alba, 2025. "How does innovation emerge in open platform ecosystems?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-15, December.
    3. Sudbury-Riley, Lynn & Hunter-Jones, Philippa, 2021. "Facilitating inter-professional integration in palliative care: A service ecosystem perspective," Social Science & Medicine, Elsevier, vol. 277(C).
    4. Gian Luca Casali & Mirko Perano & Andrea Moretta Tartaglione & Roxanne Zolin, 2018. "How Business Idea Fit Affects Sustainability and Creates Opportunities for Value Co-Creation in Nascent Firms," Sustainability, MDPI, vol. 10(1), pages 1-15, January.
    5. Antonio Botti & Antonella Monda, 2020. "Sustainable Value Co-Creation and Digital Health: The Case of Trentino eHealth Ecosystem," Sustainability, MDPI, vol. 12(13), pages 1-17, June.
    6. Stuart Read & Stefan Michel & Jan H. Schumann & Kumar Rakesh Ranjan, 2019. "Pricing co-created value: an integrative framework and research agenda," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 155-183, December.
    7. Schulz, Thomas & Zimmermann, Sina & Böhm, Markus & Gewald, Heiko & Krcmar, Helmut, 2021. "Value co-creation and co-destruction in service ecosystems: The case of the Reach Now app," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    8. Thomas Schulz & Markus Böhm & Heiko Gewald & Helmut Krcmar, 2021. "Smart mobility – an analysis of potential customers’ preference structures," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 105-124, March.
    9. Re, Beatrice & Magnani, Giovanna, 2022. "Value co-creation in circular entrepreneurship: An exploratory study on born circular SMEs," Journal of Business Research, Elsevier, vol. 147(C), pages 189-207.
    10. Razmdoost, Kamran & Alinaghian, Leila & Chandler, Jennifer D. & Mele, Cristina, 2023. "Service ecosystem boundary and boundary work," Journal of Business Research, Elsevier, vol. 156(C).
    11. Francesco Polese & Luca Carrubbo & Francesco Caputo & Debora Sarno, 2018. "Managing Healthcare Service Ecosystems: Abstracting a Sustainability-Based View from Hospitalization at Home (HaH) Practices," Sustainability, MDPI, vol. 10(11), pages 1-15, October.
    12. Razmdoost, Kamran & Alinaghian, Leila & Smyth, Hedley J., 2019. "Multiplex value cocreation in unique service exchanges," Journal of Business Research, Elsevier, vol. 96(C), pages 277-286.
    13. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
    14. Tianning Lan & Zhiyue Zheng & Di Tian & Rui Zhang & Rob Law & Mu Zhang, 2021. "Resident-Tourist Value Co-Creation in the Intangible Cultural Heritage Tourism Context: The Role of Residents’ Perception of Tourism Development and Emotional Solidarity," Sustainability, MDPI, vol. 13(3), pages 1-20, January.
    15. Plé, Loïc & Demangeot, Catherine, 2020. "Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems," Journal of Business Research, Elsevier, vol. 117(C), pages 886-896.
    16. Orlando Troisi & Carlo Alessandro Sirianni & Antonella Monda & Mara Grimaldi, 2017. "ICTS and engagement platforms in resource integration: threat or opportunity for value co-creation?," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2017(1), pages 99-123.
    17. Viglia, Giampaolo & Pera, Rebecca & Dyussembayeva, Shynar & Mifsud, Matthieu & Hollebeek, Linda D., 2023. "Engagement and value cocreation within a multi-stakeholder service ecosystem," Journal of Business Research, Elsevier, vol. 157(C).
    18. Thompson-Whiteside, Helen & Fletcher-Brown, Judith & Middleton, Karen & Turnbull, Sarah, 2023. "Emergence in emergency: How actors adapt to service ecosystem disruption," Journal of Business Research, Elsevier, vol. 162(C).
    19. Yar Hamidi, Daniel & Machold, Silke, 2020. "Governance, boards and value co-creation: Changing perspectives towards a service dominant logic," European Management Journal, Elsevier, vol. 38(6), pages 956-966.
    20. Maria Vincenza Ciasullo & Silvia Cosimato & Rocco Palumbo & Alessandra Storlazzi, 2017. "Value Co-creation in the Health Service Ecosystems: The Enabling Role of Institutional Arrangements," International Business Research, Canadian Center of Science and Education, vol. 10(12), pages 222-238, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ijrema:v:34:y:2017:i:1:p:46-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-research-in-marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.