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Content
2020, Volume 28, Issue 4
- 136-144 Stigma association type and sponsor corporate image: Exploring the negative off-field behaviour of sportspeople
by Bloxsome, Ellen & Brown, Mark & Pope, Nigel & Joseph, Christopher
- 145-159 Envisioning the future of behavioral decision-making: A systematic literature review of behavioral reasoning theory
by Sahu, Aditya Kumar & Padhy, R.K. & Dhir, Amandeep
- 160-170 Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
by Weismueller, Jason & Harrigan, Paul & Wang, Shasha & Soutar, Geoffrey N.
- 171-180 A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
by Shams, Rahil & Brown, Mark & Alpert, Frank
- 181-188 Customer orientation: Its surprising origins, tumultuous development and place in the future of marketing thought and practice
by Duffy, Sarah & Bruce, Kyle & Moroko, Lara & Groeger, Lars
- 189-199 AI customer service: Task complexity, problem-solving ability, and usage intention
by Xu, Yingzi & Shieh, Chih-Hui & van Esch, Patrick & Ling, I-Ling
- 200-208 Neuromarketing, subliminal advertising, and hotel selection: An EEG study
by Hsu, Liwei & Chen, Yen-Jung
- 209-217 Transforming social capital into performance via entrepreneurial orientation
by Nguyen, Long Thanh & An, Jake & Ngo, Liem Viet & Hau, Le Nguyen
- 218-234 CB-SEM latent interaction: Unconstrained and orthogonalized approaches
by Cheah, Jun-Hwa & Memon, Mumtaz Ali & Richard, James E & Ting, Hiram & Cham, Tat-Huei
- 235-252 Customer engagement: A systematic review and future research priorities
by Ng, Sylvia C. & Sweeney, Jillian C. & Plewa, Carolin
- 253-262 When giving is good for encouraging social entrepreneurship
by Le, Truc Thanh & Nguyen, Thi Nguyet Que & Tran, Quan Ha Minh
- 263-272 Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options
by Kim, Jungkeun & Kim, Jae-Eun & Marshall, Roger
- 273-285 Convenience matter in mobile banking adoption intention?
by Shankar, Amit & Rishi, Bikramjit
- 286-299 Consumers’ resistance to digital innovations: A systematic review and framework development
by Talwar, Shalini & Talwar, Manish & Kaur, Puneet & Dhir, Amandeep
- 300-309 Does the interface quality of mobile shopping apps affect purchase intention? An empirical study
by Patel, Vipul & Das, Kallol & Chatterjee, Ravi & Shukla, Yupal
- 310-324 The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation
by Nguyen, Hoang Sinh & Laufer, Daniel & Krisjanous, Jayne
- 325-331 Effectiveness of food-related cues and portion size effect
by Gray, E. & Lau, H.T. & Lee, R. & Lockshin, L. & Nguyen, C. & Zhu, Y.
- 332-348 Tiers and fears: An investigation of the impact of city tiers and uncertainty avoidance on Chinese consumer response to creative advertising
by Bilby, Julie & Reid, Mike & Brennan, Linda & Chen, Jiemiao
- 349-360 The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers
by Fazal-e-Hasan, Syed Muhammad & Ahmadi, Hormoz & Mortimer, Gary & Sekhon, Harjit & Kharouf, Husni & Jebarajakirthy, Charles
- 361-373 Genetically modified crops’ environmental impact and trust in eco-labels
by Kwak, Lynn E. & Yoon, Sang Won & Kim, Younjun
- 374-384 Augmented reality marketing: A technology-enabled approach to situated customer experience
by Chylinski, Mathew & Heller, Jonas & Hilken, Tim & Keeling, Debbie Isobel & Mahr, Dominik & de Ruyter, Ko
2020, Volume 28, Issue 3
- 1-3 Leveraging the power of the sharing economy
by Northey, Gavin & Brodie, Rod
- 4-13 The sharing economy: A marketing perspective
by Lim, Weng Marc
- 14-21 Why consumers’ ‘New power’ will change marketing
by Reynolds-Pearson, Alyssa J. & Hyman, Michael R.
- 22-33 Who shares? Profiling consumers in the sharing economy
by Sands, Sean & Ferraro, Carla & Campbell, Colin & Kietzmann, Jan & Andonopoulos, Vasiliki Vicki
- 34-41 The power of sharing to support consumers through liminality
by Ozanne, Lucie K. & Ozanne, Julie L.
- 42-49 Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior
by Paramita, Widya & Septianto, Felix & Winahjoe, Sari & Purwanto, B.M. & Candra, Ika Diyah
- 50-57 Consumer motivations to create alternative consumption platforms
by Bajaj, Dr Neha & Steel, Marion & Ogden, Steve & Rahman, Kaleel
- 58-66 How to grow the sharing economy? Create Prosumers!
by Lang, Bodo & Botha, Elsamari & Robertson, Jeandri & Kemper, Joya A. & Dolan, Rebecca & Kietzmann, Jan
- 67-80 Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network
by Starr, Richard G. & Zhu, Andrew Q. & Frethey-Bentham, Catherine & Brodie, Roderick J.
- 81-86 A taxonomy of initiatives at work in the sharing economy
by Fernandes, Bruno & Chimenti, Paula & Nogueira, Roberto
- 87-97 To donate or to waste it: Understanding posthumous organ donation attitude
by Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park
- 98-107 Effects of power and implicit theories on donation
by Khalil, Mary & Khan, Saira & Septianto, Felix
- 108-116 Impact of the perceived threat of COVID-19 on variety-seeking
by Kim, Jungkeun
- 117-123 Mindfulness and job performance: Does creativity matter?
by Ngo, Liem Viet & Nguyen, Nguyen Phong & Lee, Jenny & Andonopoulos, Vasiliki
- 124-133 The impact of passion on sales performance: Is negotiation a missing link?
by Tran, Mai Dong & Nguyen, Phong Nguyen
2020, Volume 28, Issue 2
- 65-66 Editorial
by Ngo, Liem Viet
- 67-70 More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)
by Antonetti, Paolo
- 71-82 An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
by Abid, Aman & Harrigan, Paul
- 83-89 Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence
by Prior, Daniel D. & Keränen, Joona
- 90-99 The Natural Monopoly effect in brand purchasing: Do big brands really appeal to lighter category buyers?
by Dawes, John
- 100-109 Service offshoring fit from consumers’ perspective
by Lu, Lu & Gregory, Gary & Ngo, Liem
- 110-118 Increasing parental leave uptake: A systems social marketing approach
by Duffy, Sarah & van Esch, Patrick & Yousef, Murooj
- 119-127 Equitable work-integrated-learning: Using practical simulations in university marketing subjects
by Chad, Paul
- 128-138 Keep up the good work in research universities: An importance-performance analysis
by Padlee, Siti Falindah & Reimers, Vaughan & Mokhlis, Safiek & Anuar, Marhana Mohamed & Ahmad, Azlinzuraini
2020, Volume 28, Issue 1
- 3-10 Mindful consumption: Three consumer segment views
by Milne, George R. & Villarroel Ordenes, Francisco & Kaplan, Begum
- 11-17 Empathy and delight in a personal service setting
by Nguyen, Thi Nguyet Que & Tran, Quan Ha Minh & Chylinski, Mathew
- 18-29 Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption
by Septianto, Felix & Lee, Michael S.W.
- 30-34 Re-positioning customer loyalty in a fast moving consumer goods market
by Sundström, Malin & Hjelm-Lidholm, Sara
- 35-46 The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
by Tan, Huey Yii “Daphane” & Hair, Michael
- 47-56 Value creation in art galleries: A service logic analysis
by Williams, Martin & Biggemann, Sergio & Tóth, Zsófia
- 57-64 PROVE it! A practical primer to positioning theoretically
by Fernandez, Karen V.
2019, Volume 27, Issue 4
- 215-223 Slow fashion – Balancing the conscious retail model within the fashion marketplace
by McNeill, Lisa S. & Snowdon, Jasmine
- 224-232 Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan
by Karatzas, Stelios & Kapoulas, Alexandros & Priporas, Constantinos Vasilios
- 233-241 Belief in fate and self-efficacy in road safety advertising based on guilt: An explanation based on negotiable fate
by Becheur, Imene & Guizani, Haithem & Shaaban, Khaled
- 242-248 Interest, but not liking, drives consumer preference toward novelty
by Sung, Billy & Vanman, Eric & Hartley, Nicole
- 249-260 Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
by Pourazad, Naser & Stocchi, Lara & Pare, Vipul
- 261-272 Discovering emerging research topics for brand personality: A bibliometric analysis
by Lara-Rodríguez, Juan Sebastián & Rojas-Contreras, Camilo & Duque Oliva, Edison Jair
- 273-283 Revisiting the relevance debate empirically: Historical roots and modern shoots
by Patel, Shivan Sanjay & Pandey, Shivendra Kumar & Sharma, Dheeraj
2019, Volume 27, Issue 3
- 139-148 Pricing in consumer digital markets: A dynamic framework
by Reisman, Richard & Payne, Adrian & Frow, Pennie
- 149-157 Applying a causal ambush marketing framework to social media: The ‘Pleasure is Diverse’ campaign and the Australian marriage amendment
by Small, Felicity & Mehmet, Michael & Miles, Morgan P.
- 158-168 The effects of e-commerce on franchising: Practical implications and models
by Kremez, Zhanna & Frazer, Lorelle & Thaichon, Park
- 169-178 The mediating role of brand knowledge on employees’ brand citizenship behaviour: Does organizational tenure matter?
by Nguyen, Long Thang Van & Lu, Vinh Nhat & Hill, Sally Rao & Conduit, Jodie
- 179-186 Marketing the healthiness of sports drinks: From physiological to cognitive based benefits
by van Esch, Patrick & Gadsby, Casey Lynn
- 187-196 Critically reviewing literature: A tutorial for new researchers
by Fernandez, Karen V.
- 197-211 How to specify, estimate, and validate higher-order constructs in PLS-SEM
by Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M.
2019, Volume 27, Issue 2
- 66-77 Expression and transformation of loyalty in a contractual service setting: A processual view
by Quach, Sara & Hewege, Chandana & Le, Viet
- 78-90 I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang
by Pereira, Beulah & Sung, Billy & Lee, Sean
- 91-103 Understanding new products’ market performance using Google Trends
by Chumnumpan, Pattarin & Shi, Xiaohui
- 104-112 Investigating salesperson performance factors: A systematic review of the literature on the characteristics of effective salespersons
by Herjanto, Halimin & Franklin, Drew
- 113-125 Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings
by Martin, Drew & Palakshappa, Nitha & Woodside, Arch
- 126-128 Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited
by Kim, Jungkeun & (Gina) Cui, Yuanyuan & Jang, Sungha & Spence, Mark T. & Park, Jongwon
- 129-135 From dataset to qualitative comparative analysis (QCA)—Challenges and tricky points: A research note on contrarian case analysis and data calibration
by Russo, Ivan & Confente, Ilenia
2019, Volume 27, Issue 1
- 2-13 Conceptualising engagement in a consumer-to-consumer context
by Abdul-Ghani, Eathar & Hyde, Kenneth F. & Marshall, Roger
- 14-23 Managing country-of-origin affiliations for luxury brand-building in China
by Heine, Klaus & Atwal, Glyn & He, Jiaxun
- 24-31 Social capital and health risk: An integrative review
by Yap, Sheau-Fen & Kim, Jae-Eun & Lee, Christina Kwai Choi & Xu, Yingzi & Kim, Jungkeun
- 32-40 When does money priming affect helping behavior?
by Aghakhani, Hamed & Akhgari, Mehdi & Main, Kelley
- 41-51 Qualia: Touching the inner needs of consumers’ hearts
by Niu, Han-Jen
- 52-56 Mediation analysis revisited again
by Thoemmes, Felix & Lemmer, Gunnar
- 57-63 Factor-based structural equation modeling with WarpPLS
by Kock, Ned
2018, Volume 26, Issue 4
- 295-296 Introduction to Special Section: A discourse on alternative world views in marketing research
by Purchase, Sharon
- 297-302 Incommensurability and paradigm crossing: Folding the EGs back into the omelet or blood in the water?
by Shaw, Michael & Nowicki, Andrew
- 303-306 Marketing is scrambled: All evidence-based theorists are invited to breakfast
by Kennedy, Rachel & Hartnett, Nicole
- 307-309 Academic spin doctoring: The incommensurability debate as a scholarly war fantasy
by Lowe, Sid & Rod, Michel
- 310-314 Zebra crossings
by Shaw, Michael & Nowicki, Andrew
- 317-337 Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach: Insights, gaps and agenda for future research
by De Villiers, R. & Tipgomut, P.
- 338-349 Advertising effects? An elemental experiment
by Pochun, Tej & Brennan, Linda & Parker, Lukas
- 350-357 Calibrating and aggregating multi-dimensional concepts with fuzzy sets: “Human Development” and the quality of democracy
by Berg-Schlosser, Dirk
- 358-368 A qualitative comparative analysis (QCA) of satisfaction toward extreme sporting Events
by Scarpi, Daniele & Pizzi, Gabriele & Raggiotto, Francesco & Mason, Michela
- 369-381 Applying asymmetric, case-based, forecasting modeling in service research: Cultures’ consequences on customers’ service gratuities
by Ferguson, Graham & Megehee, Carol M. & Woodside, Arch G.
2018, Volume 26, Issue 3
- 199-203 When nothing is what it seems: A digital marketing research agenda
by Ruyter, Ko de & Isobel Keeling, Debbie & Ngo, Liem Viet
- 204-215 Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement
by Rizomyliotis, Ioannis & Konstantoulaki, Kleopatra & Kostopoulos, Ioannis
- 216-220 Ethnic media advertising effectiveness, influences and implications
by Lau, Hei Tong & Lee, Richard
- 221-230 The determinants of green packaging that influence buyers’ willingness to pay a price premium
by Singh, Gaganpreet & Pandey, Neeraj
- 231-238 Keep calm and eat satay: Indonesia's consumption-themed signals of defiance against terrorism
by Mahardika, Harryadin & French, Juliana & Sembada, Agung
- 239-261 An exploration of a respondent pre-qualifying framework to increase response rates in social media initiated online surveys
by Basa-Martinez, Diana Denise F. & Cabrera, Janet Y. & Dionaldo, LA G. & Orillo, Jonathan Gavino R. & Ramos, Paul John M. & Ocampo, Lanndon A.
- 264-271 Consumer advocacy for luxury brands
by Shimul, Anwar Sadat & Phau, Ian
- 272-280 Predicting purchase intention of electric vehicles in Hong Kong
by Ng, Mark & Law, Monica & Zhang, Serene
- 281-288 Consumer ethnocentrism, market mavenism and social network analysis
by Cheah, Isaac & Shimul, Anwar Sadat
- 289-291 Student advancement in tertiary learning environments:
by Dix, Steve
2018, Volume 26, Issue 2
- 70-78 A subjective personal introspective essay on the evolution of business schools, the fate of marketing education, and aspirations toward a great society
by Holbrook, Morris B.
- 79-82 The university in a world of digital technologies: Tensions and challenges
by Nguyen, Dang
- 83-91 Social brand engagement: How orientation events engage students with the university
by Altschwager, Teagan & Dolan, Rebecca & Conduit, Jodie
- 92-98 Investigating the value of a peer-to-peer mentoring experience
by Griffiths, Kathleen & Kopanidis, Foula & Steel, Marion
- 99-115 A scholarship approach to embedding creativity and sustainability in Marketing Principles curriculum
by von der Heidt, Tania
- 116-120 Can MOOCs reduce global inequality in education?
by Pollack Ichou, Rachel
- 121-131 Facilitating co-creation experience in the classroom with Lego Serious Play
by Dann, Stephen
- 132-139 Work integrated learning in international marketing: Student insights
by Lu, Vinh Nhat & Scholz, Brett & Nguyen, Long T.V.
- 140-156 Melding traditional and progressive andragogy in marketing education, using the hermeneutic competency development strategy
by De Villiers, Rouxelle & Hess, Alexandra Claudia
- 157-162 Using intuitive awakening for business students to enhance strategic thinking skills
by Prince, Melvin & Priporas, Constantinos
- 163-171 Experiential learning: Helping students to become ‘career-ready’
by Spanjaard, Daniela & Hall, Tim & Stegemann, Nicole
- 172-179 On carrot cake and marketing education: A perspective on balancing skills for employability
by Daellenbach, Kate
- 180-186 Reconceptualising the scholarship of marketing education–SoME futurescapes
by Snuggs, Elizabeth & Jevons, Colin
- 187-193 Directions in higher education: A marketing perspective
by Uncles, Mark D.
2018, Volume 26, Issue 1
- 3-9 Are promoters valuable customers? An application of the net promoter scale to predict future customer spend
by Mecredy, Philip & Wright, Malcolm J. & Feetham, Pamela
- 10-16 The role of regulation and financial compensation on trust recovery
by Gasparotto, Lisiane Santos & Pacheco, Natália Araujo & Basso, Kenny & Corte, Vitor Francisco Dalla & Rabello, Gisele Costa & Gallon, Shalimar
- 17-22 What can the brand manager expect from Facebook?
by Sitta, Desislava & Faulkner, Margaret & Stern, Philip
- 23-30 Understanding important hotel attributes from the consumer perspective over time
by Jang, Sungha & Liu, Tian & Kang, Ji Hye & Yang, Huichen
- 31-40 The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach
by Levin, Elizabeth & Thaichon, Park & Quach, Sara & Lobo, Antonio
- 41-48 A multi-attribute examination of consumer conformity in group-level ordering
by Lee, Jacob C. & Kim, Jungkeun & Kwak, Kyuseop
- 49-58 Predicting organizational form choice from pre-entry characteristics of franchisees
by Weaven, Scott & Baker, Brent L. & Edwards, Chase & Frazer, Lorelle & Grace, Debra
- 59-64 Mediation analysis revisited: Practical suggestions for addressing common deficiencies
by Kim, Jungkeun & Hwang, Euejung & Phillips, Megan & Jang, Sungha & Kim, Jae-Eun & Spence, Mark T. & Park, Jongwon
2015, Volume 23, Issue 2
- 94-95 Introduction to the special issue
by Glynn, Mark S.
- 96-106 Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers' allocations of resources to business customers
by Woodside, Arch G. & Baxter, Roger
- 107-116 The mobilization of supplier resources for complex projects: A case study of routines in the offshore wind turbine industry
by Lutz, Salla & Ellegaard, Chris
- 155-161 Research performance of marketing academics and departments: An international comparison
by Soutar, Geoffrey N. & Wilkinson, Ian & Young, Louise
2015, Volume 23, Issue 1
- 2-12 The complexity of trust in business collaborations
by Jarratt, Denise & Ceric, Arnela
- 13-18 The relative contribution of love and trust towards customer loyalty
by Chen, Shu-Ching & Quester, Pascale G.
- 19-26 The interactions of CSR, self-congruity and purchase intention among Chinese consumers
by Lee, Jihyun & Lee, Yuri
- 27-37 Modelling CRM in a social media age
by Harrigan, Paul & Soutar, Geoff & Choudhury, Musfiq Mannan & Lowe, Michelle
- 38-48 The relationship between e-lifestyle and Internet advertising avoidance
by Abedini Koshksaray, Amir & Franklin, Drew & Heidarzadeh Hanzaee, Kambiz
- 49-60 Manufacturer and retailer brands: Is strategic coexistence the norm?
by Chimhundu, Ranga & McNeill, Lisa S. & Hamlin, Robert P.
- 61-66 Smoker's recall of fear appeal imagery: Examining the effect of fear intensity and fear type
by Rayner, Ethan & Baxter, Stacey M. & Ilicic, Jasmina
- 67-74 Australian consumers' decision-making styles for everyday products
by Nayeem, Tahmid & Casidy, Riza
- 75-85 The common threads of national cultures
by Venaik, Sunil & Brewer, Paul
- 86-92 The ecological fallacy: How to spot one and tips on how to use one to your advantage
by Winzar, Hume
2014, Volume 22, Issue 4
- 280-287 Playing the citations game: From publish or perish to be cited or sidelined
by Dowling, Grahame R.
- 288-295 So many things to do! How multitasking affects memory and attitude for product and brand placements
by Gunawardena, Thuthi & Waiguny, Martin K.J.
- 296-306 Switching barriers' influences on service recovery evaluation in the retail banking industry: Construct development and testing
by Valenzuela, Fredy
- 307-313 Indigenous intellectual property rights: Ethical insights for marketers
by Kennedy, Ann-Marie & Laczniak, Gene R.
- 314-324 Does culture matter to Chinese consumers? Empirical evidence
by Elliott, Greg & Tam, Charles Chin Chiu
- 325-334 Emotional connections to objects as shown through collecting behaviour: The role of ardour
by Zonneveld, Lydia & Biggemann, Sergio
- 335-341 Resisting temptation: gender differences in customer loyalty in the presence of a more attractive alternative
by Melnyk, Valentyna
- 342-349 Bringing marketing into nonprofit organisations: A managerial nightmare!
by Chad, Paul & Kyriazis, Elias & Motion, Judy
- 350-355 The decay of positive and negative word of mouth after product experience
by East, Robert & Uncles, Mark D. & Romaniuk, Jenni & Hand, Chris
2014, Volume 22, Issue 3
- 168-178 Variability in health care services: the role of service employee flexibility
by Vredenburg, Jessica & Bell, Simon J.
- 179-188 Organisational capabilities for customer participation in health care service innovation
by Sharma, Shikha & Conduit, Jodie & Rao Hill, Sally
- 189-196 Case-mix system as a boundary object: the case of home care services
by Sajtos, Laszlo & Rouse, Paul & Harrison, Julie & Parsons, Matthew
- 197-204 Exploring client adherence factors related to clinical outcomes
by Gill, Liz & Cassia, Fabio & Cameron, Ian D. & Kurrle, Susan & Lord, Stephen & Fairhall, Nicola & Lockwood, Keri & Langron, Colleen
- 205-217 Information asymmetry and co-creation in health care services
by Barile, Sergio & Saviano, Marialuisa & Polese, Francesco
- 218-229 Consumer value in complementary and alternative medicine (CAM) health care services
by Dodds, Sarah & Bulmer, Sandy & Murphy, Andrew
- 230-237 Customer value co-creation within partnership models of health care: an examination of the New Zealand Midwifery Partnership Model
by Krisjanous, Jayne & Maude, Robyn
- 238-245 Empowered and knowledgeable health consumers: The impact of online support groups on the doctor–patient relationship
by Stewart Loane, Susan & D'Alessandro, Steven
- 246-256 Are my symptoms serious Dr Google? A resource-based typology of value co-destruction in online self-diagnosis
by Robertson, Nichola & Polonsky, Michael & McQuilken, Lisa
- 257-267 Just what the doctor ordered? Investigating the impact of health service quality on consumer misbehaviour
by Greer, Dominique A. & Russell-Bennett, Rebekah & Tombs, Alastair & Drennan, Judy
- 268-278 Promoting preventive health behaviour among young Malaysian consumers: toward an integrated conceptual framework
by Yap, Sheau-Fen & Noor, Nor Azila Mohammad & Marshall, Roger & Liew, Kok-Hong
2014, Volume 22, Issue 2
- 75-75 Editorial for Issue 2
by Marshall, Roger
- 76-83 The impact of outcome-based control for retail buyers on organizational performance
by Kim, Changju & Takashima, Katsuyoshi
- 84-92 The problem with standardizing international market research: A case study from B2B services
by Khan, M. Sajid & Naumann, Earl & Haverila, Matti J.
- 93-102 A psychometric theory that measures up to marketing reality: An adapted Many Faceted IRT model
by Wang, Luming & Finn, Adam
- 103-110 Contextualizing value propositions: Examining how consumers experience value propositions in their practices
by Holttinen, Heli
- 111-116 Predicting variation in repertoire size with the NBD model
by Trinh, Giang
- 117-124 Pass it on: A framework for classifying the content of word of mouth
by Nguyen, Cathy & Romaniuk, Jenni
- 125-135 Incorporation of victim size in an examination of consumer ethics in South Korea
by Lee, Jungki & Fullerton, Sam
- 136-143 Ideal body image: A male perspective on self
by McNeill, Lisa S. & Firman, James L.
- 144-154 Young adult voting decision-making: Studying the effect of usage from a consumer behaviour perspective
by Winchester, Tiffany M. & Hall, John & Binney, Wayne
- 155-163 The role of perceived market orientation in the higher education sector
by Casidy, Riza
2014, Volume 22, Issue 1
- 4-14 Agent-based Modelling, a new kind of research
by Held, Fabian P. & Wilkinson, Ian F. & Marks, Robert E. & Young, Louise
- 15-27 Relationship strength and network form: An agent-based simulation of interaction in a business network
by Prenkert, Frans & Følgesvold, Atle
- 28-35 Measuring complex patterns in space–time
by Thompson, Michael & Young, Louise
- 36-44 Using agent-based models to design social marketing campaign
by Perez-Mujica, Luisa & Duncan, Roderick & Bossomaier, Terry
- 45-50 Pinpointing the deeper structures, processes and mechanisms of change within interactional fields
by Buttriss, Gary J. & Wilkinson, Ian F.
- 51-53 Eroding trust – An agent based model to explore how trust flows
by Doloswala, Kalika Navin
- 54-59 An agent based model for networking of scholars
by Motamarri, Saradhi & Liyanage, N.D.L. & Smart, Rosemary
- 60-68 Rethinking validation: Efficient search of the space of parameters for an agent-based model
by Olaru, Doina & Purchase, Sharon
- 69-72 From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process
by D’Alessandro, Steven & Winzar, Hume
2013, Volume 21, Issue 4
- 205-211 The emotions that drive viral video
by Nelson-Field, Karen & Riebe, Erica & Newstead, Kellie
- 212-217 Targeting segments in the Australian community to increase support for climate change policy
by Morrison, Mark & Duncan, Roderick & Parton, Kevin A.
- 221-227 Some remarks on the internal consistency of online consumer reviews
by Schindler, Diana & Decker, Reinhold
- 228-233 McDonald’s apology over a pig toy: A cultural territorial clash
by Quek, Guan Cheng & Ling, Peter
- 234-239 An investigation of tobacco retail outlets as a cue for smoking
by Burton, Suzan & Spanjaard, Daniela & Hoek, Janet
- 240-249 Reducing householders’ grocery carbon emissions: Carbon literacy and carbon label preferences
by Sharp, Anne & Wheeler, Meagan
- 250-258 Enhancing learning-centeredness in marketing principles curriculum
by von der Heidt, Tania & Quazi, Ali
- 259-263 Stigmatized labour: An overlooked service worker’s stress
by Bove, Liliana L. & Pervan, Simon J.
- 264-270 The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America
by Carrillat, François A. & d’Astous, Alain & Davoine, Victor
- 271-277 The influence of private labels on retailer cooperation
by Zippel, Christian & Wilkinson, John & Vogler, Thomas
2013, Volume 21, Issue 3
- 137-146 Cloud computing: A social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions
by Ratten, Vanessa
- 147-154 Validating the Customer Satisfaction Survey (CSS) Scale in the Australian fast food industry
by Phau, Ian & Ferguson, Graham
- 155-160 The effects of portal website attitude and e-services on branding of e-stores
by Chen, Hsiu-Li & Mathews, Shane
- 161-167 Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities
by Sok, Phyra & O’Cass, Aron & Sok, Keo Mony
- 168-175 Gender-role stereotypes in integrated social marketing communication: Influence on attitudes towards the ad
by Robertson, Kirsten & Davidson, Jessica
- 176-186 A review of the first twenty years of the Australasian Marketing Journal
by Polonsky, Michael Jay & Kay, Pandora & Ringer, Allison
- 187-197 Firms’ strategic response to service uncertainty: An empirical signaling study
by Mishra, Debi P.
- 198-204 The effects of religious symbols in product packaging on Muslim consumer responses
by Bakar, Abou & Lee, Richard & Rungie, Cam
2013, Volume 21, Issue 2
- 75-84 Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity
by Dwivedi, Abhishek & Merrilees, Bill
- 85-93 The effect of culture and salespersons’ retail service quality on impulse buying
by Pornpitakpan, Chanthika & Han, Jie Hui
- 94-104 Persuasibility and the self – Investigating heterogeneity among consumers
by Koller, Monika & Floh, Arne & Zauner, Alexander & Rusch, Thomas
- 105-110 The effect of ‘green’ messages on brand purchase and brand rejection
by Wheeler, Meagan & Sharp, Anne & Nenycz-Thiel, Magda
- 111-118 Dual-faceted multidimensional IRT models with hierarchical structure
by Wang, Luming & Finn, Adam
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