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Reducing householders’ grocery carbon emissions: Carbon literacy and carbon label preferences

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  • Sharp, Anne
  • Wheeler, Meagan

Abstract

Government and industry are increasingly calling upon households to lower their carbon emissions through improved consumption choices. Grocery products, because of their high volume, are a significant contributor to emissions and have become a focus for behaviour change efforts. Yet the assumption that the consumer knows, cares and can comprehend the information they are given in a carbon label is yet to be empirically established as consumer carbon literacy and perceptions of carbon label designs are not yet well researched.

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  • Sharp, Anne & Wheeler, Meagan, 2013. "Reducing householders’ grocery carbon emissions: Carbon literacy and carbon label preferences," Australasian marketing journal, Elsevier, vol. 21(4), pages 240-249.
    • Handle: RePEc:eee:aumajo:v:21:y:2013:i:4:p:240-249
    DOI: 10.1016/j.ausmj.2013.08.004
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