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The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping

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  • Panzone, Luca A.
  • Ulph, Alistair
  • Zizzo, Daniel John
  • Hilton, Denis
  • Clear, Adrian

Abstract

This study uses an incentive-compatible experimental online supermarket to assess whether prior environmentally-friendly behaviour outside the store and carbon taxes motivate sustainable consumption. Previous research suggests that past decisions may influence current decisions because consumers compensate morally desirable and undesirable acts over time, and carbon taxes have been promoted as effective tools to reduce the carbon footprint of food baskets. After controlling for past consumption, results show that being required to recall past environmentally-friendly behaviour before shopping led consumers to purchase more sustainable food baskets. Carbon taxation also strongly reduces the carbon footprint of food baskets, showing no interaction with the task of recalling past behaviours.

Suggested Citation

  • Panzone, Luca A. & Ulph, Alistair & Zizzo, Daniel John & Hilton, Denis & Clear, Adrian, 2021. "The impact of environmental recall and carbon taxation on the carbon footprint of supermarket shopping," Journal of Environmental Economics and Management, Elsevier, vol. 109(C).
    • Handle: RePEc:eee:jeeman:v:109:y:2021:i:c:s0095069617307088
    DOI: 10.1016/j.jeem.2018.06.002
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    5. Engler, Daniel & Ziegler, Andreas & Gutsche, Gunnar & Simixhiu, Amantia, 2023. "Social Norms and Individual Climate Protection Activities: A Framed Field Experiment for Germany," VfS Annual Conference 2023 (Regensburg): Growth and the "sociale Frage" 277662, Verein für Socialpolitik / German Economic Association.
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    More about this item

    Keywords

    Sustainable consumption; Carbon footprint; Food retailing; Carbon tax; Priming;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q58 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Government Policy

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