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Nudging as a new 'soft' tool in environmental policy. An analysis based on insights from cognitive and social psychology

Author

Listed:
  • Gabriela Michalek

    () (European University Viadrina)

  • Georg Meran

    () (Technische Universität Berlin, Fachgebiet Umweltökonomie und Wirtschaftspolitik)

  • Reimund Schwarze

    (Europa University Viadrina and Helmholtz Centre for Environmental Research (UFZ))

  • Özgür Yildiz

    () (Technische Universität Berlin Fakultät VII - Wirtschaft und Management Fachgebiet Umweltökonomie und Wirtschaftspolitik Sekretariat H 50, Straße des 17. Juni 135, 10623 Berlin)

Abstract

The idea of nudging has become increasingly popular in both academic and political circles. There are, however, many different interpretations of the term ‘nudge’ which blurs its scope. In this paper we focus on the conceptualization of nudges and its functionality in reference to the Dual Process models. Further, we discuss the potential applications of nudging in the field of environmental policy as an important extension of the current policy framework. In particular, we identify areas where nudges could be most effective. We also consider different combinations of nudges with other policy instruments. Our theoretical discussion is illustrated by a couple of examples concerning practical implementation of nudging.

Suggested Citation

  • Gabriela Michalek & Georg Meran & Reimund Schwarze & Özgür Yildiz, 2015. "Nudging as a new 'soft' tool in environmental policy. An analysis based on insights from cognitive and social psychology," Discussion Paper Series RECAP15 21, RECAP15, European University Viadrina, Frankfurt (Oder).
  • Handle: RePEc:euv:dpaper:21
    as

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    File URL: https://www.europa-uni.de/de/forschung/institut/recap15/downloads/recap15_DP021.pdf
    File Function: First version, 2015
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    References listed on IDEAS

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    Cited by:

    1. repec:kap:enreec:v:67:y:2017:i:3:d:10.1007_s10640-017-0126-7 is not listed on IDEAS
    2. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    3. repec:gam:jsusta:v:10:y:2018:i:8:p:2902-:d:164007 is not listed on IDEAS
    4. Georg Meran & Reimund Schwarze, 2018. "A Theory of Optimal Green Defaults," Sustainability, MDPI, Open Access Journal, vol. 10(8), pages 1-17, August.
    5. Roth, Lucas & Lowitzsch, Jens & Yildiz, Özgür & Hashani, Alban, 2016. "The impact of (co-) ownership of renewable energy production facilities on demand flexibility," MPRA Paper 73562, University Library of Munich, Germany.
    6. repec:gam:jsusta:v:10:y:2018:i:9:p:3318-:d:170300 is not listed on IDEAS

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    Keywords

    nudging; green nudges; behavioural economics; household emissions; environmental policy;

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