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Nudge to nobesity II: Menu positions influence food orders

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Listed:
  • Eran Dayan
  • Maya Bar-Hillel

Abstract

"Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years" (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different foods on a restaurant menu. Items placed at the beginning or the end of the list of their category options were up to twice as popular as when they were placed in the center of the list. Given this effect, placing healthier menu items at the top or bottom of item lists and less healthy ones in their center (e.g., sugared drinks vs. calorie-free drinks) should result in some increase in favor of healthier food choices.

Suggested Citation

  • Eran Dayan & Maya Bar-Hillel, 2011. "Nudge to nobesity II: Menu positions influence food orders," Discussion Paper Series dp581, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem.
    • Handle: RePEc:huj:dispap:dp581
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    References listed on IDEAS

    as
    1. Thomas Leonard, 2008. "Richard H. Thaler, Cass R. Sunstein, Nudge: Improving decisions about health, wealth, and happiness," Constitutional Political Economy, Springer, vol. 19(4), pages 356-360, December.
    2. Paul Rozin & Sydney Scott & Megan Dingley & Joanna K. Urbanek & Hong Jiang & Mark Kaltenbach, 2011. "Nudge to nobesity I: Minor changes in accessibility decrease food intake," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(4), pages 323-332, June.
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