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A consumer segmentation of nutrition information use and its relation to food consumption behaviour

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  • Visschers, Vivianne H.M.
  • Hartmann, Christina
  • Leins-Hess, Rebecca
  • Dohle, Simone
  • Siegrist, Michael

Abstract

Consumers need information such as nutrition tables to assess the nutritional value of a food product. Although a broad range of studies has examined consumers’ attention, perception and use of nutrition tables, relatively little is known about what types of consumers use what kind of nutrition information. Therefore, using data from the Swiss Food Panel, we conducted a cluster analysis of nutrition information usage and health and nutrition interest to determine whether consumers could be segmented into specific groups. We identified four segments, which we labelled Official Information Users, Internet Users, Moderate Users and Uninterested. We then determined the segments’ demographics, food frequencies and perception of food. Based on our findings, we provide suggestions for targeted interventions that stimulate healthy food choices among these four segments. Our findings imply that nutrition education or the improvement of nutrition labels is unlikely tostimulate nutrition information usage among all consumer types; some consumers may rather benefit more from environmental cues that prime healthy food choices.

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  • Visschers, Vivianne H.M. & Hartmann, Christina & Leins-Hess, Rebecca & Dohle, Simone & Siegrist, Michael, 2013. "A consumer segmentation of nutrition information use and its relation to food consumption behaviour," Food Policy, Elsevier, vol. 42(C), pages 71-80.
    • Handle: RePEc:eee:jfpoli:v:42:y:2013:i:c:p:71-80
    DOI: 10.1016/j.foodpol.2013.07.003
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    1. repec:cup:judgdm:v:6:y:2011:i:4:p:323-332 is not listed on IDEAS
    2. Graham, Dan J. & Orquin, Jacob L. & Visschers, Vivianne H.M., 2012. "Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement," Food Policy, Elsevier, vol. 37(4), pages 378-382.
    3. Golan, Elise H. & Kuchler, Fred & Mitchell, Lorraine, 2000. "Economics Of Food Labeling," Agricultural Economic Reports 34069, United States Department of Agriculture, Economic Research Service.
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    2. Rebecca Pera & Giampaolo Viglia, 2017. "Can snacking be healthy? A comparison between coeliacs and health conscious food consumers," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(3), pages 79-99.
    3. Edenbrandt, Anna Kristina & Smed, Sinne, 2018. "Exploring the correlation between self-reported preferences and actual purchases of nutrition labeled products," Food Policy, Elsevier, vol. 77(C), pages 71-80.
    4. Cavaliere, Alessia & De Marchi, Elisa & Banterle, Alessandro, 2014. "Does Consumer Time Preference Affect Label Use?," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199401, International European Forum on System Dynamics and Innovation in Food Networks.
    5. Palumbo, Rocco & Adinolfi, Paola & Annarumma, Carmela & Catinello, Giuseppina & Tonelli, Marco & Troiano, Ersilia & Vezzosi, Stefania & Manna, Rosalba, 2019. "Unravelling the food literacy puzzle: Evidence from Italy," Food Policy, Elsevier, vol. 83(C), pages 104-115.
    6. Yasuo Ohe & Shinichi Kurihara & Shinpei Shimoura, 2014. "Evaluating willingness to become a food education volunteer among urban residents in Japan: toward a participatory food policy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 2(1), pages 1-19, December.
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    8. Julie Mardon & Elise Thiel & Martine Laniau & Siet Sijtsema & Karin Zimmermann & Dominique Barjolle, 2015. "Motives underlying food consumption in the Western Balkans: consumers’ profiles and public health strategies," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 60(5), pages 517-526, July.
    9. Karnik, Harshada & Peterson, Hikaru Hanawa, 2018. "Impacts of Point-of-Sales Nutritional Labels and Nutrition Education on Healthful Food Purchase at Rural Grocery Stores: A Case Study," 2018 Annual Meeting, August 5-7, Washington, D.C. 273898, Agricultural and Applied Economics Association.
    10. Heng, Yan & House, Lisa A., 2017. "An International Comparison of Fruit Consumption Patterns: A Cluster Analysis," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258477, Agricultural and Applied Economics Association.
    11. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, William George, 2018. "Types of front of pack food labels: Do obese consumers care? Evidence from Northern Ireland," Food Policy, Elsevier, vol. 80(C), pages 84-102.
    12. Shimokawa, Satoru, 2016. "Why can calorie posting be apparently ineffective? The roles of two conflicting learning effects," Food Policy, Elsevier, vol. 64(C), pages 107-120.

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