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Motives underlying food consumption in the Western Balkans: consumers’ profiles and public health strategies

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  • Julie Mardon
  • Elise Thiel
  • Martine Laniau
  • Siet Sijtsema
  • Karin Zimmermann
  • Dominique Barjolle

Abstract

Western Balkan consumers differ in the importance they attach to health and natural content and weight control. This insight is needed to target interventions. Copyright Swiss School of Public Health 2015

Suggested Citation

  • Julie Mardon & Elise Thiel & Martine Laniau & Siet Sijtsema & Karin Zimmermann & Dominique Barjolle, 2015. "Motives underlying food consumption in the Western Balkans: consumers’ profiles and public health strategies," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 60(5), pages 517-526, July.
    • Handle: RePEc:spr:ijphth:v:60:y:2015:i:5:p:517-526
    DOI: 10.1007/s00038-015-0684-9
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    7. Lisa Steinhilper & Siegfried Geyer & Stefanie Sperlich, 2013. "Health behavior change among breast cancer patients," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 58(4), pages 603-613, August.
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    1. Sevtap ÜNAL & F. Görgün DEVECİ & Tuğba YILDIZ, 2019. "The main aim of this study is determining which consumption motives and personal and social factors affect organic food buying decisions. Ajzen’s Planned Behavior Theory (TPB) is used to explain consu," Istanbul Business Research, Istanbul University Business School, vol. 48(1), pages 1-35, May.
    2. Živa Korošec & Igor Pravst, 2016. "Television food advertising to children in Slovenia: analyses using a large 12-month advertising dataset," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 61(9), pages 1049-1057, December.
    3. Tuncay Turan TARABOĞLU & Tuğba Nur TOPALOĞLU & Serdar YAMAN, 2019. "The Effects of Macroeconomic Indicators on Leveraged Forex Volume: Evidence from Turkey," Istanbul Business Research, Istanbul University Business School, vol. 48(2), pages 160-175, November.

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