Hedonistic rationality: Healthy food consumption choice using muddling-through
This study offers a comprehensive understanding of factors affecting food consumption by grounding hypotheses within the theory of muddling-through. Muddling-through is a decision-making theory that explains decisions based on conflicting goals and contexts where applying analytics to aid decision-making offers severe limitations (Lindblom, 1959). Results based on two separate datasets demonstrate the substantial explanatory ability of muddling-through in understanding healthy eating behaviors. The article concludes with implications for consumers and organizations promoting healthy food consumption and future research.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- repec:spr:pharme:v:18:y:2000:i:4:p:335-353 is not listed on IDEAS
- Moorman, Christine & Matulich, Erika, 1993. " A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, Oxford University Press, vol. 20(2), pages 208-28, September.
- Bagozzi, Richard P & Warshaw, Paul R, 1990. " Trying to Consume," Journal of Consumer Research, Oxford University Press, vol. 17(2), pages 127-40, September.
- Wallendorf, Melanie & Arnould, Eric J, 1991. " "We Gather Together": Consumption Rituals of Thanksgiving Day," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 13-31, June.
- Thompson, Craig J & Hirschman, Elizabeth C, 1995. " Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices," Journal of Consumer Research, Oxford University Press, vol. 22(2), pages 139-53, September.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:65:y:2012:i:6:p:794-801. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.