Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer?
Author
Abstract
Suggested Citation
DOI: 10.1016/j.jbusres.2018.06.016
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Shiv, Baba & Fedorikhin, Alexander, 2002. "Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 87(2), pages 342-370, March.
- Adriana V. Madzharov & Suresh Ramanathan & Lauren G. Block, 2016. "The Halo Effect of Product Color Lightness on Hedonic Food Consumption," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(4), pages 579-591.
- Manoj Thomas & Kalpesh Kaushik Desai & Satheeshkumar Seenivasan, 2011. "How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(1), pages 126-139.
- Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, vol. 17(4), pages 317-337.
- Hausman, Angela, 2012. "Hedonistic rationality: Healthy food consumption choice using muddling-through," Journal of Business Research, Elsevier, vol. 65(6), pages 794-801.
- Suresh Ramanathan & Patti Williams, 2007. "Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(2), pages 212-223, May.
- Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
- Sharma, Piyush & Sivakumaran, Bharadhwaj & Marshall, Roger, 2010. "Impulse buying and variety seeking: A trait-correlates perspective," Journal of Business Research, Elsevier, vol. 63(3), pages 276-283, March.
- Williams, Patti & Aaker, Jennifer L, 2002. "Can Mixed Emotions Peacefully Coexist?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(4), pages 636-649, March.
- van Doorn, Jenny & Verhoef, Peter C., 2011. "Willingness to pay for organic products: Differences between virtue and vice foods," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 167-180.
- Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. "Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(3), pages 240-250, December.
- Claudia Townsend & Wendy Liu, 2012. "Is Planning Good for You? The Differential Impact of Planning on Self-Regulation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(4), pages 688-703.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Petjon Ballco & Betina Piqueras-Fiszman & Hans C. M. van Trijp, 2022. "The Influence of Consumption Context on Indulgent Versus Healthy Yoghurts: Exploring the Relationship between the Associated Emotions and the Actual Choices," Sustainability, MDPI, vol. 14(13), pages 1-19, July.
- Ketron, Seth & Naletelich, Kelly & Migliorati, Stefano, 2021. "Representational versus abstract imagery: Effects on purchase intentions between vice and virtue foods," Journal of Business Research, Elsevier, vol. 125(C), pages 52-62.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Lunardo, Renaud & Saintives, Camille & Chaney, Damien, 2021. "Food packaging and the color red: How negative cognitive associations influence feelings of guilt," Journal of Business Research, Elsevier, vol. 134(C), pages 589-600.
- Ji Yan & Kun Tian & Saeed Heravi & Peter Morgan, 2017. "The vices and virtues of consumption choices: price promotion and consumer decision making," Marketing Letters, Springer, vol. 28(3), pages 461-475, September.
- Ma, Qingguo & He, Yijin & Tan, Yulin & Cheng, Lu & Wang, Manlin, 2024. "Unveiling the Impact of Payment Methods on Consumer Behavior: Insights and Future Directions," OSF Preprints 3fphk, Center for Open Science.
- Peggy J. Liu & Kelly L. Haws & Cait Lamberton & Troy H. Campbell & Gavan J. Fitzsimons, 2015. "Vice-Virtue Bundles," Management Science, INFORMS, vol. 61(1), pages 204-228, January.
- Rebecca Hamilton & Debora Thompson & Zachary Arens & Simon Blanchard & Gerald Häubl & P. Kannan & Uzma Khan & Donald Lehmann & Margaret Meloy & Neal Roese & Manoj Thomas, 2014. "Consumer substitution decisions: an integrative framework," Marketing Letters, Springer, vol. 25(3), pages 305-317, September.
- Renaud Lunardo & Camille Saintives & Damien Chaney, 2021. "Food packaging and the color red: How negative cognitive associations influence feelings of guilt," Post-Print hal-04455590, HAL.
- Shuai Yang & Lei Li & Jiemin Zhang, 2018. "Understanding Consumers’ Sustainable Consumption Intention at China’s Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model," Sustainability, MDPI, vol. 10(6), pages 1-19, May.
- van Ittersum, Koert & van der Heide, Martine T. & Holtrop, Niels & Bijmolt, Tammo H.A. & van Doorn, Jenny, 2024. "Healthy shopping dynamics: The healthiness of sequential grocery choices," Journal of Retailing, Elsevier, vol. 100(1), pages 24-40.
- Ayadi, Nawel & Giraud, Magali & Gonzalez, Christine, 2013. "An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales," Journal of Retailing and Consumer Services, Elsevier, vol. 20(3), pages 272-281.
- Bryan, Gharad & Karlan, Dean & Nelson, Scott, 2009.
"Commitment Contracts,"
Working Papers
73, Yale University, Department of Economics.
- Gharad Bryan & Dean Karlan & Scott Nelson, 2009. "Commitment Contracts," Working Papers 980, Economic Growth Center, Yale University.
- Bryan, Gharad & Karlan, Dean S. & Nelson, Scott, 2009. "Commitment Contracts," Center Discussion Papers 54536, Yale University, Economic Growth Center.
- Aydinli, Aylin & Lamey, Lien & Millet, Kobe & ter Braak, Anne & Vuegen, Maya, 2021. "How Do Customers Alter Their Basket Composition When They Perceive the Retail Store to Be Crowded? An Empirical Study," Journal of Retailing, Elsevier, vol. 97(2), pages 207-216.
- Ishikawa, Yoshiko & Okada, Erica Mina, 2021. "Hedonic Alternatives in a Simple Choice Context," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 54(1), pages 1-14, January.
- Reich, Taly & Fulmer, Alexander G. & Dhar, Ravi, 2022. "In the face of self-threat: Why ambivalence heightens people’s willingness to act," Organizational Behavior and Human Decision Processes, Elsevier, vol. 168(C).
- Jamie L. Grigsby & Robert D. Jewell & Colin Campbell, 2021. "Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret," Marketing Letters, Springer, vol. 32(1), pages 75-89, March.
- Jungkeun Kim & Jae-Eun Kim & Jongwon Park, 2018. "Effects of physical cleansing on subsequent unhealthy eating," Marketing Letters, Springer, vol. 29(2), pages 165-176, June.
- Drew Fudenberg, 2006.
"Advancing Beyond Advances in Behavioral Economics,"
Journal of Economic Literature, American Economic Association, vol. 44(3), pages 694-711, September.
- Fudenberg, Drew, 2006. "Advancing Beyond "Advances in Behavioral Economics"," Scholarly Articles 3208222, Harvard University Department of Economics.
- Cowan, Kirsten, 2020. "Anything you can imagine is possible: How imagining can overcome visceral drive states elicited in promotional advertising," Journal of Business Research, Elsevier, vol. 120(C), pages 529-538.
- Wei, Wei & Kim, Gaeul & Miao, Li & Behnke, Carl & Almanza, Barbara, 2018. "Consumer inferences of corporate social responsibility (CSR) claims on packaged foods," Journal of Business Research, Elsevier, vol. 83(C), pages 186-201.
- Yang, Yikai & Zheng, Jiehui & Yu, Yining & Qiu, Yiling & Wang, Lei, 2024. "The role of recommendation sources and attribute framing in online product recommendations," Journal of Business Research, Elsevier, vol. 174(C).
- Romain Cadario & Pierre Chandon, 2020. "Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments," Marketing Science, INFORMS, vol. 39(3), pages 465-486, May.
More about this item
Keywords
Culture; Dialecticism; Vice products; Cross-cultural cognition; Goal conflict; International marketing;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:91:y:2018:i:c:p:221-232. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.