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Hedonic Alternatives in a Simple Choice Context

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  • Ishikawa, Yoshiko
  • Okada, Erica Mina

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  • Ishikawa, Yoshiko & Okada, Erica Mina, 2021. "Hedonic Alternatives in a Simple Choice Context," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 54(1), pages 1-14, January.
    • Handle: RePEc:hit:hitjcm:v:54:y:2021:i:1:p:1-14
    DOI: 10.15057/hjcm.2020001
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    References listed on IDEAS

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    1. Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, vol. 17(4), pages 317-337.
    2. Ravi Mehta & Rui (Juliet) Zhu & Joan Meyers-Levy, 2014. "When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 475-488.
    3. Ran Kivetz & Anat Keinan, 2006. "Repenting Hyperopia: An Analysis of Self-Control Regrets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 273-282, July.
    4. Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
    5. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 473-491, March.
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