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Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals

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  • Isabelle Chalamon
  • Lydiane Nabec

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  • Isabelle Chalamon & Lydiane Nabec, 2016. "Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals," Journal of Consumer Affairs, Wiley Blackwell, vol. 50(2), pages 403-429, July.
  • Handle: RePEc:bla:jconsa:v:50:y:2016:i:2:p:403-429
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    File URL: http://hdl.handle.net/10.1111/joca.12093
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    References listed on IDEAS

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    1. Hausman, Angela, 2012. "Hedonistic rationality: Healthy food consumption choice using muddling-through," Journal of Business Research, Elsevier, vol. 65(6), pages 794-801.
    2. Spiggle, Susan, 1994. " Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 21(3), pages 491-503, December.
    3. Rita Coelho do Vale & Rik Pieters & Marcel Zeelenberg, 2008. "Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation," Journal of Consumer Research, Oxford University Press, vol. 35(3), pages 380-390, June.
    4. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. " Constructive Consumer Choice Processes," Journal of Consumer Research, Oxford University Press, vol. 25(3), pages 187-217, December.
    5. Sophie Hieke & Charles R. Taylor, 2012. "A Critical Review of the Literature on Nutritional Labeling," Journal of Consumer Affairs, Wiley Blackwell, vol. 46(1), pages 120-156, March.
    6. Stacey R. Finkelstein & Ayelet Fishbach, 2010. "When Healthy Food Makes You Hungry," Journal of Consumer Research, Oxford University Press, vol. 37(3), pages 357-367, October.
    7. Pierre Chandon & Brian Wansink, 2007. "The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions," Journal of Consumer Research, Oxford University Press, vol. 34(3), pages 301-314, June.
    8. Brian Wansink & David R. Just & Collin R. Payne, 2009. "Mindless Eating and Healthy Heuristics for the Irrational," American Economic Review, American Economic Association, vol. 99(2), pages 165-169, May.
    9. Aaker, Jennifer L & Lee, Angela Y, 2001. " "I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion," Journal of Consumer Research, Oxford University Press, vol. 28(1), pages 33-49, June.
    10. Koert Van Ittersum & Brian Wansink, 2012. "Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior," Journal of Consumer Research, Oxford University Press, vol. 39(2), pages 215-228.
    11. Maura L. Scott & Stephen M. Nowlis & Naomi Mandel & Andrea C. Morales, 2008. "The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters," Journal of Consumer Research, Oxford University Press, vol. 35(3), pages 391-405, July.
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