Package color saturation and food healthfulness perceptions
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- van Esch, Patrick & Gadsby, Casey Lynn, 2019. "Marketing the healthiness of sports drinks: From physiological to cognitive based benefits," Australasian marketing journal, Elsevier, vol. 27(3), pages 179-186.
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More about this item
KeywordsFood; Color saturation; Conceptual fluency; Healthfulness; Restrained eaters; Subjective knowledge;
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