Package color saturation and food healthfulness perceptions

Citations

Cited by:

1. Richerson, Rob & Mead, James A. & Li, Wenjing, 2020. "Evolutionary motives and food behavior modeling in romantic relationships," Journal of Business Research, Elsevier, vol. 120(C), pages 509-519.
2. Haiying Wang & Muhamad Abdul Aziz Ab Gani & Chang Liu, 2023. "Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions," SAGE Open, , vol. 13(2), pages 21582440231, April.
3. van Esch, Patrick & Gadsby, Casey Lynn, 2019. "Marketing the healthiness of sports drinks: From physiological to cognitive based benefits," Australasian marketing journal, Elsevier, vol. 27(3), pages 179-186.
4. Ma, Jianan & Li, Fangxuan (Sam), 2023. "Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
5. Xu, Zhicheng & Tong, Yao & Ye, Maolin, 2024. "How product-background color combinations influence perceived brand innovativeness," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
6. Capelli, Sonia & Thomas, Fanny, 2021. "To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
7. Steils, Nadia, 2021. "Using in-store customer education to act upon the negative effects of impulsiveness in relation to unhealthy food consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
8. Chen, Jiuqi & Wu, Peixuan & Jiang, Yushi & Lv, Linxiang, 2025. "Rough is durable, smooth is user-friendly: Effects of surface visual roughness on consumers’ perception and product preference," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
9. Renaud Lunardo & Camille Saintives & Damien Chaney, 2021. "Food packaging and the color red: How negative cognitive associations influence feelings of guilt," Post-Print hal-04455590, HAL.
10. Wright, Scott A. & Schultz, Ainslie E., 2022. "Too gritty to indulge: Grit and indulgent food choices," Journal of Business Research, Elsevier, vol. 139(C), pages 173-183.
11. Madzharov, Adriana V., 2019. "Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food," Journal of Retailing, Elsevier, vol. 95(4), pages 170-185.
12. Sonia Capelli & Fanny Thomas, 2020. "To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products," Post-Print hal-02528287, HAL.
13. Akturan, Ulun & Kuter, Deniz & Gökkut, B. Selin, 2025. "Mirror, mirror on the wall, who is the most convincing of them all? A systematic literature review on packaging," Journal of Business Research, Elsevier, vol. 193(C).
14. Tiansheng Xia & Xiujuan Fan & Jingwei Zhang & Tingting Liu, 2023. "Influence of Complexity in Low-Fat Food Packaging on Chinese Consumers’ Purchase Intentions," Sustainability, MDPI, vol. 15(4), pages 1-15, February.
15. Martinez, Luisa M. & Rando, Belén & Agante, Luisa & Abreu, Ana Maria, 2021. "True colors: Consumers’ packaging choices depend on the color of retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
16. Yu, Aizhi & Cao, Jingsheng & She, Huiling & Li, Jian, 2023. "Unveiling the impact of E-commerce on smallholder livestock marketing: Insights on egg price premiums and mechanisms," Economic Analysis and Policy, Elsevier, vol. 80(C), pages 1582-1596.
17. Kelly Geyskens & Alexander Grigoriev & Niels Holtrop & Anastasia Nedelko, 2018. "Optimal policy design for the sugar tax," Papers 1810.07243, arXiv.org.
18. Pecot, Fabien & Celhay, Franck & Kacha, Mathieu & Lombard, Gautier, 2022. "Expressions of the past: A practice-based approach of brand longevity visual translation in advertising," Journal of Business Research, Elsevier, vol. 150(C), pages 121-133.
19. Kevin L. Sample & Henrik Hagtvedt & S. Adam Brasel, 2020. "Components of visual perception in marketing contexts: a conceptual framework and review," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 405-421, May.
20. Wang, Jie & Zhang, Xiadan & Jiang, Jing, 2022. "Healthy-Angular, unhealthy-circular: Effects of the fit between shapes and healthiness on consumer food preferences," Journal of Business Research, Elsevier, vol. 139(C), pages 740-750.
21. Magdalena Ankiel & Bogdan Sojkin & Mariola Grzybowska-Brzezinska, 2020. "Packaging as a Source of Information on the Product in Food Purchasing Decisions: The Case of Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 356-372.
22. Lunardo, Renaud & Saintives, Camille & Chaney, Damien, 2021. "Food packaging and the color red: How negative cognitive associations influence feelings of guilt," Journal of Business Research, Elsevier, vol. 134(C), pages 589-600.
23. Tan, Fuqiang & Li, Xi & Agarwal, Reeti & Joshi, Yatish & Yaqub, Muhammad Zafar, 2024. "Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
24. Medina-Molina, Cayetano & Rey-Moreno, Manuel & Periáñez-Cristóbal, Rafael, 2021. "Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention," Journal of Business Research, Elsevier, vol. 122(C), pages 304-310.
25. Wen, Xin & Niu, Yixuan & Liao, Chengcheng, 2025. "U-shaped Effect of Color in Short-form Video: Combination of Text, Audio, Image ML and Generative AI," Journal of Business Research, Elsevier, vol. 192(C).
26. Liu, Stephanie Q. & Wu, Laurie Luorong & Yu, Xi & Huang, Huiling, 2022. "Marketing online food images via color saturation: A sensory imagery perspective," Journal of Business Research, Elsevier, vol. 151(C), pages 366-378.