Marketing online food images via color saturation: A sensory imagery perspective
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DOI: 10.1016/j.jbusres.2022.06.061
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Cited by:
- Liu, Yunxin, 2023. "Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food," Journal of Business Research, Elsevier, vol. 168(C).
- Luo, Anqi & Mattila, Anna S., 2023. "When and how to sell pleasurably painful experiences," Annals of Tourism Research, Elsevier, vol. 103(C).
- Li Lin & Yuting Chen & Hong Zhu & Jiwang You, 2023. "The Effect of Color Saturation of Travel Pictures on Consumer Appeal," Sustainability, MDPI, vol. 15(19), pages 1-27, October.
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Keywords
Online marketing; Food images; Visual design; Sensory imagery; Consumer behavior;All these keywords.
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