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Colors and cultures: Exploring the effects of mall decor on consumer perceptions


  • Chebat, Jean-Charles
  • Morrin, Maureen


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  • Chebat, Jean-Charles & Morrin, Maureen, 2007. "Colors and cultures: Exploring the effects of mall decor on consumer perceptions," Journal of Business Research, Elsevier, vol. 60(3), pages 189-196, March.
  • Handle: RePEc:eee:jbrese:v:60:y:2007:i:3:p:189-196

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    References listed on IDEAS

    1. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. " Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Oxford University Press, vol. 20(4), pages 644-656, March.
    2. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    3. Gerald J. Gorn & Amitava Chattopadhyay & Tracey Yi & Darren W. Dahl, 1997. "Effects of Color as an Executional Cue in Advertising: They're in the Shade," Management Science, INFORMS, vol. 43(10), pages 1387-1400, October.
    4. Meyers-Levy, Joan & Peracchio, Laura A, 1995. " Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes," Journal of Consumer Research, Oxford University Press, vol. 22(2), pages 121-138, September.
    5. Chebat, Jean-Charles & Michon, Richard, 2003. "Impact of ambient odors on mall shoppers' emotions, cognition, and spending: A test of competitive causal theories," Journal of Business Research, Elsevier, vol. 56(7), pages 529-539, July.
    6. Richins, Marsha L, 1997. " Measuring Emotions in the Consumption Experience," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 127-146, September.
    7. Michon, Richard & Chebat, Jean-Charles, 2004. "Cross-cultural mall shopping values and habitats: A comparison between English- and French-speaking Canadians," Journal of Business Research, Elsevier, vol. 57(8), pages 883-892, August.
    8. Babin, Barry J. & Darden, William R., 1996. "Good and bad shopping vibes: Spending and patronage satisfaction," Journal of Business Research, Elsevier, vol. 35(3), pages 201-206, March.
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    Cited by:

    1. Jessica Lichy & Kevin Pon, 2013. "The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?," Transnational Marketing Journal, Transnational Press London, UK, vol. 1(1), pages 5-21, October.
    2. De Nisco, Alessandro & Warnaby, Gary, 2014. "Urban design and tenant variety influences on consumers' emotions and approach behavior," Journal of Business Research, Elsevier, vol. 67(2), pages 211-217.
    3. repec:eee:joreco:v:39:y:2017:i:c:p:208-218 is not listed on IDEAS
    4. repec:eee:joreco:v:17:y:2010:i:3:p:205-215 is not listed on IDEAS
    5. Geri Wijnen & Astrid Kemperman & Ingrid Janssen, 2011. "Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study," ERES eres2011_70, European Real Estate Society (ERES).
    6. repec:eee:joreco:v:37:y:2017:i:c:p:43-55 is not listed on IDEAS
    7. repec:eee:joreco:v:35:y:2017:i:c:p:27-35 is not listed on IDEAS
    8. repec:eee:joinma:v:41:y:2018:i:c:p:14-27 is not listed on IDEAS
    9. repec:eee:jouret:v:93:y:2017:i:2:p:228-240 is not listed on IDEAS
    10. repec:eee:joreco:v:19:y:2012:i:3:p:271-278 is not listed on IDEAS
    11. Mirela Octavia Sirbu & Andreea Simona Saseanu & Simona Ioana Ghita, 2015. "Consumers` perception on the use of innovative technologies in creating store atmosphere," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 567-567, May.

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