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Urban design and tenant variety influences on consumers' emotions and approach behavior


  • De Nisco, Alessandro
  • Warnaby, Gary


This paper extends Mehrabian and Russell's Stimulus-Organism-Response framework to investigate the influence of two selected environmental variables – esthetic design and tenant variety – relating to an urban shopping area on consumers' emotional states and actual shopping responses. Results of a survey conducted in an Italian town center show that the variety of tenant-mix positively affects both pleasure and arousal while esthetic design has a significant influence only on pleasure. Moreover, emotional states induced by the urban environment exert a different influence on shopping outcomes, with pleasure increasing the amount of money and time spent, and arousal positively influencing unplanned shopping and negatively affecting time and money. The paper concludes by discussing managerial and research implications for both retailing and urban marketing.

Suggested Citation

  • De Nisco, Alessandro & Warnaby, Gary, 2014. "Urban design and tenant variety influences on consumers' emotions and approach behavior," Journal of Business Research, Elsevier, vol. 67(2), pages 211-217.
  • Handle: RePEc:eee:jbrese:v:67:y:2014:i:2:p:211-217
    DOI: 10.1016/j.jbusres.2012.10.002

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    References listed on IDEAS

    1. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    2. Chebat, Jean-Charles & Morrin, Maureen, 2007. "Colors and cultures: Exploring the effects of mall decor on consumer perceptions," Journal of Business Research, Elsevier, vol. 60(3), pages 189-196, March.
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    5. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 132-140, September.
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    7. Jang, SooCheong (Shawn) & Namkung, Young, 2009. "Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants," Journal of Business Research, Elsevier, vol. 62(4), pages 451-460, April.
    8. Ivan Turok, 2009. "The distinctive city: pitfalls in the pursuit of differential advantage," Environment and Planning A, Pion Ltd, London, vol. 41(1), pages 13-30, January.
    9. Babin, Barry J. & Darden, William R., 1996. "Good and bad shopping vibes: Spending and patronage satisfaction," Journal of Business Research, Elsevier, vol. 35(3), pages 201-206, March.
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    Cited by:

    1. Yan, Huan & Chang, En-Chung & Chou, Ting-Jui & Tang, Xiaofei, 2015. "The over-categorization effect: How the number of categorizations influences shoppers' perceptions of variety and satisfaction," Journal of Business Research, Elsevier, vol. 68(3), pages 631-638.
    2. Qiang Yan & Lingli Wang & Wenjing Chen & Junghoo Cho, 2016. "Study on the influencing factors of unplanned consumption in a large online promotion activity," Electronic Commerce Research, Springer, vol. 16(4), pages 453-477, December.
    3. Wu, Jih-hwa & Li, Shu-Hua & Sung, Wei-Ying, 2016. "The study of perceived environment and its relation to senior citizen's physical activity behavior intention," Journal of Business Research, Elsevier, vol. 69(6), pages 2259-2264.


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