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Content
March 2025, Volume 21, Issue 1
- 1-3 Place branding in times of crisis and uncertainty: special issue on the seventh IPBA conference
by Cecilia Cassinger & Olga Rauhut Kompaniets & Lisa Källström & Ola Thufvesson - 4-14 Climate crisis as a business opportunity: Using degrowth to defamiliarize place branding for sustainability
by Katie R. Sullivan & Jon Bertilsson & Jens Rennstam - 15-30 Place branding and sustainable development: a scoping review
by Elisenda Aguilera-Cora & José Fernández-Cavia & Lluís Codina - 31-43 Facing sustainable city challenges: the quest for attra-chment
by Daniela Argento & Özgün Imre & Michael Johansson & Kari Rönkkö - 44-56 A stakeholder’s perspective on some of the factors influencing the relationship between UNESCO Biosphere status and the Isle of Man’s place brand
by Florida Clements - 57-66 Unravelling the link between actors’ roles in place branding processes and brand citizenship behaviour
by Lisa Källström & Laura Ripoll González - 67-80 Enlivening a place brand inclusively: evidence from ten European cities
by Arja Lemmetyinen & Lenita Nieminen & Johanna Aalto & Tuomas Pohjola - 81-92 Using AI in the creation of municipality slogans
by Ulla Hakala - 93-105 District branding: content analysis toward identifying brand dimensions at the district scale
by Salma Ghanem & Sherif El-Fiki & Marwa Khalifa & Samy Afifi - 106-115 Unpacking soft power for cities: a theoretical approach
by Efe Sevin - 116-129 “Italy is simply extraordinary”: nation branding between tradition and innovation
by Valeria Minini - 130-141 Branding a small state as an innovation business partner
by Kirsten Mogensen - 142-142 Correction to: Branding a small state as an innovation business partner
by Kirsten Mogensen
December 2024, Volume 20, Issue 4
- 431-450 Designing a model of Iranian international women’s sport diplomacy
by Masoume Mohammadi & Mohammad Hossein Razavi & Masoumeh Kalateh Seifari - 451-467 “We are a hub for tech, innovation, and entrepreneurship”: how places use tech-driven storytelling for nation branding
by Itzhak Mashiah - 468-481 The effect of self-city brand connection on city brand ambassadorial behavior in a cultural city: the mediating role of city attachment
by Wenqiang Zhao - 482-503 Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages
by Eko Nursanty & Arturo G. Cauba & Angger Pandu Waskito - 504-516 The Asian Games and city branding in China: multimodal critical discourse analysis of Hangzhou’s promotional videos on YouTube
by Lang Lang - 517-531 Non-metropolitan labour attractiveness: when place branding meets employer branding
by Frédéric Laurin & Annick Parent-Lamarche - 532-555 Assessing South African metropolitan cities’ online place brands
by Zenzile E. Mbinza - 556-567 City branding, discourse and politics: a case study on Compassionate Louisville
by Ekramul Islam & Derek Ruez & Syed Mahbubur Rahman & Shahbaz Altaf - 568-568 Correction: City branding, discourse and politics: a case study on Compassionate Louisville
by Ekramul Islam & Derek Ruez & Syed Mahbubur Rahman & Shahbaz Altaf - 569-571 Mabillard, Vincent, Pasquier, Martial, and Vuignier, Renaud (Eds.) (2024). Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
by Hicham Echattabi - 572-573 Gregory, Bruce (2024) American Diplomacy’s Public Dimension: Practitioners as Change Agents in Foreign Relations. London: Palgrave
by Nicholas J. Cull
September 2024, Volume 20, Issue 3
- 255-274 Public diplomacy: a framework-based literature review and decentering research agenda
by Andrea Pavón-Guinea & Mónica Codina - 275-292 Place branding: is it public policy, or isn’t it?
by Mihails Potapovs - 293-305 City brand coolness in the eye of the beholder: an extended conceptualization of city brand coolness and its dimensions
by Ulun Akturan & Deniz Kuter - 306-321 Bringing multidisciplinary perspectives of country image: factors influencing the perceptions of Chinese youth toward the images of Russia and Ukraine
by Linlan Xu & Chunying Wen - 322-334 Mapping the role of public actors in the constitution of place brand publics in social media
by Andrea Lucarelli & Christofer Laurell & Efe Sevin - 335-349 When place brand and place logo matches: VRIO applied to place branding
by Fabiana Gondim Mariutti & Vivian Iara Strehlau & John James Loomis & Eliana Herrero - 350-362 Public diplomacy through development assistance: China’s 10,000 Villages Project across Africa
by Angela Lewis - 363-377 Nation branding as a tool to attract foreign direct investments: a case study of Qatar
by Aymen A. Mohib & Conor Carroll - 378-393 Can numbers tell the story? An investigation on the impact of three place branding and marketing campaigns 2003–2019 on the attraction of new residents to the Isle of Man
by Florida Clements - 394-407 Placecinemaking or cinema for placemaking: a reflexive validation
by Marco Bevolo & Stefano Polito - 408-423 Connecting place branding to social and governance constructs in Johannesburg, South Africa
by Zenzile E. Mbinza - 424-426 Nation branding and sports diplomacy: country image games in times of change
by György Szondi - 427-429 New logics of public diplomacy in the disconnected world
by Natalia Grincheva
June 2024, Volume 20, Issue 2
- 119-129 Evaluations of Guangzhou’s brand building through intangible cultural heritage: a brand equity model
by Jiayin Zhang & Min Wang & Yinbin Lin - 130-141 Measuring soft power via positive spontaneous actions of foreign publics: The harder power of voluntary experience, voluntary megaphoning, and general interest
by SunHa Yeo & Hyelim Lee & Alex Eschbach - 142-156 Exploration of the concept of brand love in city branding: antecedents and consequences
by Davood Ghorbanzadeh & K. D. V. Prasad & Natalia Alekseevna Prodanova & Iskandar Muda & Joko Suryono & Nafisa Yuldasheva - 157-179 Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding
by Viriya Taecharungroj & Olga Rauhut Kompaniets - 180-191 The implementation of the digital diplomacy of the United States, the UK, and China in Kenya
by Ong’ong’a Daniel Oloo - 192-203 Theorizing network diplomacy on Twitter: a symbolic interactionist approach
by Saif Shahin & Q. Elyse Huang - 204-217 Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw
by Anna Kobierecka & Michał Marcin Kobierecki - 218-231 Clashes of cultures at the FIFA World Cup: Reflections on soft power, nation building, and sportswashing in Qatar 2022
by Yoav Dubinsky - 232-243 Exploring place branding in the Global South: the case of Johannesburg, South Africa
by Zenzile Mbinza - 244-252 The multiple edges of gastrodiplomacy: the paradoxes of the Basque case
by Dennis Sorondo Salazar - 253-254 Diplomacy for Professionals and Everyone by Alisher Faizullaev, Brill | Nijhoff, 2022 | Series: diplomatic studies 1872–8863; volume 20
by Tomasz Kamiński
March 2024, Volume 20, Issue 1
- 1-11 Fear and empathy in international relations: Diplomacy, cyber engagement and Australian foreign policy
by Luigi Di Martino - 12-23 Assessing the leeway of state-led strategic communication abroad: a comparison of news coverage on Austria, Germany, and Switzerland in Arabic
by Andrea Häuptli & Daniel Vogler - 24-43 Digital diplomacy: Internet-based public diplomacy activities or novel forms of public engagement?
by B. Theo Mazumdar - 44-54 Conflict, power, and difference in dialogue: a conversation between public diplomacy and positioning theory
by Andrea Pavón-Guinea - 55-65 The New Colombo Plan: addressing the barriers to scholarship recipients’ contributing to Australia’s public diplomacy goals in China
by Bradley McConachie - 66-75 Diplomatic identity and communication: using Q methodology to assess subjective perceptions of diplomatic practitioners
by Steven L. Pike & Dennis F. Kinsey - 76-85 Polish Functional Urban Areas: fundamental barriers to place branding
by Anna Matwiejczyk - 86-96 The purpose of Spain’s PD: a golden circle of public diplomacy analysis
by Carla Cabrera Cuadrado - 97-104 Branding Kristianstad: a case of rebranding and stakeholder engagement
by Lisa Källström & Per Siljeklint - 105-117 “Placecinemaking”, or participatory social design for urban placemaking
by Marco Bevolo & Stefano Polito
November 2024, Volume 20, Issue 1
- 1-3 Celebrating two decades of the Journal of Place Branding and Public Diplomacy
by Magdalena Florek & James Pamment - 4-6 Place branding: has it all been a big misunderstanding?
by Simon Anholt - 7-9 Place Branding and Public Diplomacy’s third decade: trends, questions, and opportunities
by Bruce Gregory - 10-13 What’s happening in place branding
by Philip Kotler - 14-16 The value of a disciplinary platform: Place Branding and Public Diplomacy and the linkage of reputation to security
by Nicholas J. Cull - 17-20 Place branding at 20: the history, the challenge, the promise
by Nicolas Papadopoulos - 21-24 Public diplomacy from global peace to global conflict
by Eytan Gilboa - 25-28 Place branding ‘in colours bold’
by Mihalis Kavaratzis - 29-32 A generational tale of two public diplomacy paths: fierce competition, global collaboration
by R. S. Zaharna - 33-35 Immersive, addictive, and professionalized—emerging trends and future directions in place branding and public diplomacy
by Keith Dinnie - 36-39 Public diplomacy’s social turn: toward a new paradigm
by Kathy R. Fitzpatrick - 40-43 Size does matter: city branding versus small city, town, and rural place branding
by Sebastian Zenker - 44-47 All women are diplomats
by Nancy Snow - 48-51 Whose reality is it anyway? The decline and fall of the common ground in public diplomacy
by Ilan Manor - 52-55 Twenty years of place branding and public diplomacy
by Robert Govers
December 2023, Volume 19, Issue 4
- 413-425 Sport at the World Expo. Analysis of sports diplomacy at the non-sporting event
by Michał Marcin Kobierecki - 426-441 The interplay between country image and regional ethnocentrism to motivate students considering neighbouring countries
by Evelyn Hendriana & Khairil Wahidin Awang & Raja Nerina Raja Yusof - 442-455 What diplomats do: US citizen perspectives on the work of public diplomacy
by Steven L. Pike - 456-475 What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding
by Sameera Durrani - 476-486 Soft power is rare in world politics: Ruling out fear- and appetite-based compliance
by Kadir Jun Ayhan - 487-487 Correction to: Soft power is rare in world politics: Ruling out fear- and appetite‑based compliance
by Kadir Jun Ayhan - 488-499 The impact of the Chinese Government Scholarship Program and Confucius Institute on China’s national image in Botswana: a soft power perspective
by Lesego Alicia Keimetswe - 500-513 From the perspective of local brand equity, how do citizens perceive green, creative and smart brand potential of future Hong Kong?
by Chung-Shing Chan - 514-524 My city, my love: philanthropy and rebranding of a contested city image to improve sense of place and city pride
by Ole Have Jørgensen & Martin Hannibal - 525-534 Co-creation and internal place branding: a case study of Plettenberg Bay, South Africa
by Nicola Camatti & Simon Wallington - 535-550 This is Ireland: commemoration as a catalyst for a new nation brand
by Madeline Boughton - 551-553 Natalia Tsvetkova (2021) The Cold War in Universities: U.S. and Soviet Cultural Diplomacy, 1945–1990
by Olga Krasnyak
September 2023, Volume 19, Issue 3
- 249-265 Country image, cultural diplomacy, and sports during the COVID19 pandemic: Brand America and Super Bowl LV
by Yoav Dubinsky - 266-279 Exploring relationships between nation branding and foreign direct investment
by John Schoeneman & Jami Fullerton - 280-293 Post-covid China: ‘vaccine diplomacy’ and the new developments of Chinese foreign policy
by Anna Kobierecka - 294-304 The SWOT of Damocles: challenges in shaping inclusive place marketing audits
by Massimo Giovanardi & Maria Giulia Silvagni & Francesco Maria Barbini - 305-316 The visual politics of Brand China: Exceptional history and speculative future
by Jenifer Chao - 317-334 Evolution of COVID-19 tweets about Southeast Asian Countries: topic modelling and sentiment analyses
by Boonyanit Mathayomchan & Viriya Taecharungroj & Walanchalee Wattanacharoensil - 335-344 The Greater Bay Area: film festivals as platforms for cultural diplomacy
by Yanling Zhu - 345-358 A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia
by Seow Ting Lee - 359-370 What makes a serious country? The status of Brazil’s seriousness from the perspective of great powers
by Daniel Buarque - 371-385 Repositioning of city branding through promotional videos: the case of Ningbo
by Nancy Xiuzhi Liu & Stephen Andriano-Moore - 386-397 The Olympic Games, nation branding, and public diplomacy in a post-pandemic world: Reflections on Tokyo 2020 and beyond
by Yoav Dubinsky - 398-410 Vaccine (public) diplomacy: legitimacy narratives in the pandemic age
by Juan Luis Manfredi-Sánchez - 411-412 Kaefer, F. (2021). An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries. Springer. $64.99 (paperback)
by Efe Sevin
June 2023, Volume 19, Issue 2
- 185-189 Public diplomacy and nation branding in the wake of the Russia–Ukraine War
by Nadia Kaneva & Alina Dolea & Ilan Manor - 190-194 Russia’s war in Ukraine and the fractures in Western soft power
by Maria Repnikova - 195-199 The war for Ukraine: reputational security and media disruption
by Nicholas J. Cull - 200-205 How the Kremlin circumvented EU sanctions on Russian state media in the first weeks of the illegal invasion of Ukraine
by James Pamment - 206-210 The road not taken: why digital diplomacy must broaden its horizons
by Ilan Manor - 211-217 Global disengagement: public diplomacy humor in the Russian–Ukrainian War
by Stanislav Budnitsky - 218-222 Nation branding vs. nation building revisited: Ukrainian information management in the face of the Russian invasion
by Göran Bolin & Per Ståhlberg - 223-227 Brand new Ukraine? Cultural icons and national identity in times of war
by Olena Fomenko - 228-231 Transmedia storytelling and memetic warfare: Ukraine’s wartime public diplomacy
by Roman Horbyk & Dariya Orlova - 232-236 “Brave Like Ukraine”: A critical discourse perspective on Ukraine’s wartime brand
by Nadia Kaneva - 237-240 Gendered silences in Western responses to the Russia–Ukraine war
by Katharine A. M. Wright - 241-241 Correction to: Gendered silences in Western responses to the Russia–Ukraine war
by Katharine A. M. Wright - 242-247 The invisible luggage of the displaced: emotions, trauma and public diplomacy
by Alina Dolea
March 2023, Volume 19, Issue 1
- 1-14 China’s Belt and Road Initiative and soft power in Pakistan: an examination of the local English-language press
by Muhammad Ittefaq & Zahid Shahab Ahmed & Yadira Ixchel Martínez Pantoja - 15-29 The US Peace Corps as a public diplomacy strategy
by Matthew T. Palmer & Eugene Bempong Nyantakyi & Jami A. Fullerton - 30-41 Helpful partner or infringing interloper? Examining discursive contestation in the engagements on the EU delegation in the Philippines’ Facebook page
by Manuel Enverga III - 42-53 Tool selection for public diplomacy flagships: toward an adaptive model
by Biyun Zhu - 54-63 The Cold War statecraft and public diplomacy: assessing US-Soviet scientific-technical exchanges
by Olga Krasnyak - 64-78 Vaccine diplomacy: nation branding and China’s COVID-19 soft power play
by Seow Ting Lee - 79-92 Using integrated marketing communications to promote country personality via government websites
by Bo Liang & Ye Wang - 93-102 Emotional branding of a city for inciting resident and visitor place attachment
by Beatriz Casais & Túlia Poço - 103-113 Soft power and media power: western foreign correspondents and the making of Brazil’s image overseas
by César Jiménez-Martínez - 114-127 Place branding through public management lenses: supplementing the participatory agenda
by Alberte Tøttenborg & Can-Seng Ooi & Anne Hardy - 128-142 Generational homogeneity and heterogeneity in city image perception: an explorative study of Guangzhou
by Dian Wang & Bowen Zhang & Yingying Wu & Xinwen Zhang - 143-154 “Visit Rwanda”: a well primed public relations campaign or a genuine attempt at improving the country’s image abroad?
by Thomas Yaw Voets - 155-166 Food-based place branding as holistic place ecosystems: the case of Basque Gastronomic Ecosystem
by Norberto Muñiz-Martinez & Magdalena Florek - 167-180 Sports, Brand America and U.S. public diplomacy during the presidency of Donald Trump
by Yoav Dubinsky - 181-183 Imaginative communities: admired cities, regions and countries by Robert Govers
by Laura Ripoll González
December 2022, Volume 18, Issue 4
- 305-313 Centering gender in public diplomacy and nation branding: an invitation to reimagine the future of the field
by Nadia Kaneva & Cecilia Cassinger - 314-324 Feminist digital diplomacy and foreign policy change in Sweden
by Karin Aggestam & Annika Bergman Rosamond & Elsa Hedling - 325-334 “We try to be nuanced everywhere all the time”: Sweden’s feminist foreign policy and discursive closure in public diplomacy
by Isabelle Karlsson - 335-345 Claiming change and tradition in the United Arab Emirates: women’s empowerment as a public diplomacy strategy
by Willow F. Williamson - 346-356 Sober masculinity and nurturing femininity: a gendered analysis of the Syrian presidency Instagram account
by Andrea Stanton - 357-371 Damsels in distress: gender and negative place branding
by Sameera Durrani - 372-377 On being a woman in public diplomacy: some personal reflections
by Nancy Snow
September 2022, Volume 18, Issue 3
- 201-203 Moving public diplomacy research forward: methodological approaches
by Kadir Jun Ayhan & Efe Sevin - 204-215 A historical–discursive analytical method for studying the formulation of public diplomacy institutions
by Zhao Alexandre Huang - 216-227 Bringing history back in: a qualitative longitudinal approach to public diplomacy
by Seckin Baris Gulmez & Miray Ates - 228-239 Cultural considerations and rigorous qualitative methods in public diplomacy research
by Phillip Arceneaux & Lindsey M. Bier - 240-253 Using Q methodology to augment evaluation of public diplomacy programs
by Steven L. Pike - 254-260 Experimental methods in public diplomacy
by Imran Hasnat & Glenn Leshner - 261-271 The method of comparative-historical analysis: a tailor-made approach to public diplomacy research
by Hendrik W. Ohnesorge - 272-286 Large data and small stories: A triangulation approach to evaluating digital diplomacy
by Damien Spry & Kerrilee Lockyer - 287-304 Assessing impact in global media: methods, innovations, and challenges
by Yelena Osipova-Stocker & Eulynn Shiu & Thomas Layou & Shawn Powers
June 2022, Volume 18, Issue 2
- 49-51 The Greatest Show on Earth? Considering Expo 2020, Dubai
by Nicholas J. Cull - 52-64 Impact of country image on relationship maintenance: a case study of Korean Government Scholarship Program alumni
by Eriks Varpahovskis & Kadir Jun Ayhan - 65-76 Trump-Kim 2018 Singapore Summit and culinary diplomacy: the role of food and symbols in international relations
by Keri Matwick & Kelsi Matwick - 77-92 Soviet public diplomacy
by Anna A. Velikaya - 93-104 Film as cultural diplomacy: South Korea’s nation branding through Parasite (2019)
by Seow Ting Lee - 105-112 New Zealand’s public diplomacy in the Pacific: a reset, or more of the same?
by Simon Mark - 113-127 City citizenship behavior and participation in promotion
by Maia Maziashvili & Izabela Kowalik - 128-143 Is digital diplomacy an effective foreign policy tool? Evaluating India’s digital diplomacy through agenda-building in South Asia
by Nisha Garud-Patkar - 144-155 Polish smart power in terms of NGOs activity and intersections between development aid and public diplomacy
by Katarzyna Zalas-Kamińska - 156-168 The overlooked public: examining citizens’ perceptions of and perceived role in hosting mega-events
by Kelly Vibber & Alessandro Lovari - 169-180 Sport-tech diplomacy: exploring the intersections between the sport-tech ecosystem, innovation, and diplomacy in Israel
by Yoav Dubinsky - 181-189 Branding the city: the case of Casablanca-Morocco
by Dounia Sedra & Hicham El Bayed - 190-200 Revamping heritage brand: a case of Murshidabad, West Bengal, India
by Saikat Banerjee & Paroma Mitra Mukherjee
March 2022, Volume 18, Issue 1
- 1-3 At a crossroads: examining Covid-19’s impact on public and digital diplomacy
by Ilan Manor & James Pamment - 4-7 The pandemic’s wake-up call for humanity-centered public diplomacy
by R. S. Zaharna - 8-11 Cultural diplomacy under the “digital lockdown”: pandemic challenges and opportunities in museum diplomacy
by Natalia Grincheva - 12-14 Transnational diaspora diplomacy, emotions and COVID-19: the Romanian diaspora in the UK
by Alina Dolea - 15-17 COVID-19 and national images: the case of #ResignModi
by Muhammad Ittefaq & Shafiq Ahmad Kamboh - 18-21 From soft power to reputational security: rethinking public diplomacy and cultural diplomacy for a dangerous age
by Nicholas J. Cull - 22-25 Digital diplomacy as world disclosure: the case of the COVID-19 pandemic
by Corneliu Bjola - 26-29 Nordic neighbors in pandemic crisis: the communication battle between Sweden and Norway
by Jesper Falkheimer & Ketil Raknes - 30-32 Japan’s strategic miscommunications: in the shadow of the pandemic Olympics
by Nancy Snow - 33-36 The public as a problem: protest, public diplomacy and the pandemic
by César Jiménez-Martínez - 37-40 “Wolf Warrior” and China’s digital public diplomacy during the COVID-19 crisis
by Zhao Alexandre Huang - 41-43 Celebrity diplomacy during the Covid-19 pandemic? The chief state epidemiologist as “the face of the Swedish experiment”
by Annika Bergman Rosamond & Elsa Hedling - 44-48 From Gagarin to Sputnik: the role of nostalgia in Russian public diplomacy
by Ilan Manor & James Pamment
December 2021, Volume 17, Issue 4
- 293-303 Aviation diplomacy: a conceptual framework for analyzing the relationship between aviation and international relations
by Michał Marcin Kobierecki - 304-316 Exploring the relationship between transparency, attractiveness factors, and the location of foreign companies: what matters most?
by Vincent Mabillard & Renaud Vuignier - 317-335 Factors impacting state branding communication success: a mediating and multigroup analysis
by Saikat Banerjee - 336-347 ‘Respect’ and ‘agency’ as driving forces for China–Africa relations
by Kenneth Kalu - 348-358 Authenticity in tension with homogeneity in grassroots place branding
by Paige Ambord - 359-367 Evaluating Estonian E-residency as a tool of soft power
by Anna Blue - 368-381 Rural place branding processes: a meta-synthesis
by Barbora Gulisova - 382-396 Nation branding in the COVID-19 era: South Korea’s pandemic public diplomacy
by Seow Ting Lee & Hun Shik Kim - 397-407 So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand
by George Rossolatos - 408-408 Correction to: So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand
by George Rossolatos - 409-419 Personality association and celebrity museumification of George Best (with nods to John Lennon)
by Philip Boland & Stephen McKay - 420-421 Simon Anholt, The good country equation: how we can repair the world in one generation
by Francisco Conejo
September 2021, Volume 17, Issue 3
- 229-230 Place branding research in times of pandemic
by José Fernández-Cavia - 231-248 Rural place branding from a multi-level perspective: a Danish example
by Barbora Gulisova & Chris Horbel & Egon Noe - 249-256 The role of social capital in the institutionalization of regional place marketing activity
by Juha Halme - 257-267 Traditional products and crafts as main elements in the effort to establish a city brand linked to sustainable tourism: promoting silversmithing in Ioannina and silk production in Soufli, Greece
by S. Koumara-Tsitsou & N. Karachalis - 268-277 A gentler structure to life: co-creation in branding a cultural route
by Arja Lemmetyinen & Lenita Nieminen & Johanna Aalto - 278-291 “My green heart”: an inclusive place branding process facilitated by Design Thinking
by Lisa Källström & Per Siljeklint
June 2021, Volume 17, Issue 2
- 127-139 Ningbo city branding and public diplomacy under the belt and road initiative in China
by Shixin Ivy Zhang & Yi Wang & Nancy X. Liu & Yat-Ming Loo - 140-154 Bridging the language barrier: a Chinese place branding literature review from 1996 to 2018
by Yingying Wu & Bowen Zhang & Dian Wang - 155-167 Peace talks: public diplomacy and place branding in the 2018 Trump–Kim summit in Singapore
by Hun Shik Kim & Seow Ting Lee - 168-179 Navigating #ObamainCuba: how Twitter mediates frames and history in public diplomacy
by Ricardo J. Valencia & Derek Moscato - 180-192 Cultural diplomacy as corporate strategy: an analysis of Pasona Group’s “New Tohoku” program in Japan
by Lindsey M. Bier & Candace L. White - 193-204 The relevance of food for the development of a destination brand
by Joao R. Freire & Rosane K. Gertner - 205-217 Food fight: gastrodiplomacy and nation branding in Singapore’s UNESCO bid to recognize Hawker culture
by Seow Ting Lee & Hun Shik Kim - 218-227 Putting tatars on the map: The place branding versus soft power of Tatarstan
by Diana Galeeva
March 2021, Volume 17, Issue 1
- 1-18 Advocates or adversaries? Explicating within-border foreign publics’ role in shaping soft power through megaphoning and echoing
by Kelly Vibber & Jeong-Nam Kim - 19-35 The anatomy of place branding: relating place transformation to community identity
by Eko Nursanty - 36-49 The role of place in city centre retailing
by Lisa Källström & Simon Persson & Jakob Westergren - 50-62 Multiple case study design: the example of place marketing research
by Marek Ćwiklicki & Kamila Pilch - 63-64 Special Section: The future of place branding
by Mihalis Kavaratzis & Magdalena Florek