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What makes a serious country? The status of Brazil’s seriousness from the perspective of great powers

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  • Daniel Buarque

    (Universidade de São Paulo)

Abstract

Global opinion surveys show that Brazil is not perceived by the world as a serious country. Going beyond general views about the nation, this paper analyses intersubjective perceptions of the foreign policy community of great powers to understand whether Brazil is recognised as a serious player in world politics. These intersubjective views are important because they can determine the international prestige of a nation. Using a theoretical framework of status in international relations and based on reflexive thematic analysis of primary data from elite interviews, this paper discusses how serious Brazil is perceived to be by powerful states. It argues that while there is not a consensus over the reputation of the country, Brazil tends to be taken seriously as long as it plays into great powers’ interests. Furthermore, it builds on the case of Brazil to discuss the use of the concept of seriousness in international relations and develop hypotheses about its meaning.

Suggested Citation

  • Daniel Buarque, 2023. "What makes a serious country? The status of Brazil’s seriousness from the perspective of great powers," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 359-370, September.
    • Handle: RePEc:pal:pbapdi:v:19:y:2023:i:3:d:10.1057_s41254-022-00290-2
    DOI: 10.1057/s41254-022-00290-2
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    References listed on IDEAS

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    1. Sartori, Giovanni, 1970. "Concept Misformation in Comparative Politics," American Political Science Review, Cambridge University Press, vol. 64(4), pages 1033-1053, December.
    2. Fabiana Mariutti & Ralph Tench, 2016. "How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 17-31, February.
    3. Marina Toledo de Arruda Lourenção & Maria Gabriela Montanari & Janaina de Moura Engracia Giraldi & André Lucirton Costa, 2019. "Brazil’s image and Brazilian personality: a systematic review from the viewpoint of cordiality," Revista de Gestão, Emerald Group Publishing Limited, vol. 26(3), pages 274-292, June.
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