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Size does matter: city branding versus small city, town, and rural place branding

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  • Sebastian Zenker

    (Copenhagen Business School)

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  • Sebastian Zenker, 2024. "Size does matter: city branding versus small city, town, and rural place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 40-43, November.
    • Handle: RePEc:pal:pbapdi:v:20:y:2024:i:1:d:10.1057_s41254-024-00379-w
    DOI: 10.1057/s41254-024-00379-w
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    References listed on IDEAS

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    1. Barbora Gulisova, 2021. "Rural place branding processes: a meta-synthesis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 368-381, December.
    2. Messely, Lies & Dessein, Joost & Lauwers, Ludwig H., 2009. "Branding Regional Identity As A Driver For Rural Development," 113th Seminar, December 9-11, 2009, Belgrade, Serbia 57406, European Association of Agricultural Economists.
    3. Olga Rauhut Kompaniets & Daniel Rauhut, 2016. "Why Urban and Rural Place Marketing Strategies Differ: A Theoretical Discussion," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 10(1), pages 23-42, JUNE.
    4. Bodil Stilling Blichfeldt & Henrik Halkier, 2014. "Mussels, Tourism and Community Development: A Case Study of Place Branding Through Food Festivals in Rural North Jutland, Denmark," European Planning Studies, Taylor & Francis Journals, vol. 22(8), pages 1587-1603, August.
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