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The Greater Bay Area: film festivals as platforms for cultural diplomacy

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  • Yanling Zhu

    (South China University of Technology)

Abstract

The Guangdong–Hong Kong–Macao Greater Bay Area (the Greater Bay Area), formally established in 2019, is envisioned by the government as a ‘world-class city cluster’ partly aiming at promoting China’s soft power globally. Given the intensity of the global competition for cultural power, this article examines tensions arising between the political imperative for ideological unity at home and the diplomatic need for global engagement. It approaches the question through a case study of Guangzhou International Documentary Film Festival (GZDOC)—China’s only state-level documentary festival, established in 2003. In incorporating market practices into its state-led regime, GZDOC has appropriated a model of cultural diplomacy to balance the political need for regional integration and nation branding with the commercial imperative of engaging with the global marketplace—to mediate the conflict between ‘localisation’ and ‘internationalisation’ of the cultural brand. However, the main challenges facing the festival agenda lie in the uncertainties of the regulatory regime involving censorship and legislation for intellectual property rights.

Suggested Citation

  • Yanling Zhu, 2023. "The Greater Bay Area: film festivals as platforms for cultural diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(3), pages 335-344, September.
    • Handle: RePEc:pal:pbapdi:v:19:y:2023:i:3:d:10.1057_s41254-022-00272-4
    DOI: 10.1057/s41254-022-00272-4
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    References listed on IDEAS

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    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
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    5. Xiaorui Xin & Ivo Mossig, 2021. "Governments and Formal Institutions Shaping the Networks of Co‐Production in the Chinese and German Film Industries," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 112(3), pages 220-238, July.
    6. Keith E. Maskus, 2000. "Intellectual Property Rights in the Global Economy," Peterson Institute Press: All Books, Peterson Institute for International Economics, number 99, October.
    7. Bosworth, Derek & Yang, Deli, 2000. "Intellectual property law, technology flow and licensing opportunities in the People's Republic of China," International Business Review, Elsevier, vol. 9(4), pages 453-477, August.
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