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Public Diplomacy in Regional Integration: Strategizing Policy Goals

Author

Listed:
  • Jacklyne Achieng' Aput

    (Department of Diplomacy and International Studies, University of Nairobi, Kenya)

  • Anita Ndoti Kiamba

    (Department of Diplomacy and International Studies, University of Nairobi, Kenya)

  • Peter Kagwanja

    (Department of Diplomacy and International Studies, University of Nairobi, Kenya)

Abstract

Contributing to the growing call on integrated public diplomacy approaches, this study examines the priorities and opportunities of public diplomacy activities in regional integration and it addresses a literature gap on the most favorable public diplomacy approach that would give regional blocs room to take a more strategic role in policy communications. The study briefly conceptualizes public diplomacy and regional integration through an integrative strategic communication framework grounded in relationship building as an end goal of public diplomacy. The study suggests a reconsideration of public diplomacy approaches through a two-way communication to both domestic and foreign audiences. It reveals structural challenges to grounded engagements, dialogue and collaboration strategies of co-existence, understanding mutual interdependence and relationship building. Through a contextual analysis, the study expounds the view of public diplomacy beyond governments and to that which downplays globalization and reintroduces territory into its governance.

Suggested Citation

  • Jacklyne Achieng' Aput & Anita Ndoti Kiamba & Peter Kagwanja, 2023. "Public Diplomacy in Regional Integration: Strategizing Policy Goals," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(10), pages 368-384, October.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:10:p:368-384
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    References listed on IDEAS

    as
    1. Nye, Joseph S., 2008. "Public Diplomacy and Soft Power," Scholarly Articles 11738397, Harvard Kennedy School of Government.
    2. Buzan, Barry, 1984. "Economic structure and international security: the limits of the liberal Case," International Organization, Cambridge University Press, vol. 38(4), pages 597-624, October.
    3. Haas, Ernst B., 1961. "International Integration: The European and the Universal Process," International Organization, Cambridge University Press, vol. 15(3), pages 366-392, July.
    4. Joseph S. Nye Jr., 2008. "Public Diplomacy and Soft Power," The ANNALS of the American Academy of Political and Social Science, , vol. 616(1), pages 94-109, March.
    5. Stanzel, Volker (Ed.), 2018. "New realities in foreign affairs: Diplomacy in the 21st century," SWP Research Papers 11/2018, Stiftung Wissenschaft und Politik (SWP), German Institute for International and Security Affairs.
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